The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
149 results found
Award
Agency
Client
Title
Category
Annual ID
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Cinema Advertising
Year: 2017 
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Online Films & Video / Short Form - Single
Year: 2017
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Integrated Branding
Year: 2017 
Search for Greatness
Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York
Client: Sony PlayStation Category: Innovation in Branded Entertainment
Year: 2017
The Virgin America First Class Shoe
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Airlines Category: Events & Experiential
Year: 2017
Search for Greatness
Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York
Client: Sony PlayStation Category: Print / Flat & Dimensional
Year: 2017
Making of Björk Digital
Agency: DENTSU INC. / Tokyo
Client: One Little Indian Records Category: Ambient / Immersive / Virtual Reality (VR)
Year: 2017
Making of Björk Digital
Agency: DENTSU INC. / Tokyo
Client: One Little Indian Records Category: Craft - Visual Effects / Visual Effects - Single
Year: 2017
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client: Flüchtlinge Willkommen Category: Craft / Data-Driven Personalization - Single or Campaign
Year: 2017
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client: Flüchtlinge Willkommen Category: Innovation in Film / Online
Year: 2017
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client: Flüchtlinge Willkommen Category: Craft / Use of Digital Technology - Single or Campaign
Year: 2017
Science4Refugees - ResearchBuddies
Agency: Interone BBDO / Munich
Client: Euraxess - Researchers in Motion Category: Websites
Year: 2017
In Search of the Most Dangerous Town on the Internet
Agency: GREY / San Francisco
Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary
Year: 2016
Search For Free Wifi Search For Missing Children
Agency: TBWA / SHANGHAI
Client: Baobeihuijia Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Year: 2016
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Year: 2016
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Year: 2016 
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney
Client: Australian Cancer Research Foundation Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Year: 2016
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney
Client: Australian Cancer Research Foundation Category: Non-Profit - Websites / Websites
Year: 2016
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney
Client: Australian Cancer Research Foundation Category: Non-Profit - Web / Web
Year: 2016
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google Category: Consumer - Television / Over 60 Second - Single
Year: 2016
Rip Curl Search GPS
Agency: GPY&R Sydney / VML Australia
Client: Rip Curl Category: Use of Technology / Location-Based Services or Proximity Marketing
Year: 2015
This Is Wholesome
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid Category: Brand Transformation / Single
Year: 2015
Liu Xiaodong’s Hotan Project & Xinjiang Research
Agency: Xiao Mage Cheng Zi / Beijing
Client: Today Art Museum Category: Public Service - Design / Publication Design
Year: 2015
Search One and Done
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :20 & Under - Campaign
Year: 2015
Dad & Papa
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid Category: Online / Short Form
Year: 2015
This Is Wholesome
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid Category: Integrated Branding / Consumer Campaign
Year: 2015
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing
Client: Center for Psychological Research, Shenyang Category: Design for the Greater Good / Government / Non-Profit Initiated
Year: 2015
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing
Client: Center for Psychological Research, Shenyang Category: Public Service - Experiential / Events, Competitions & Installations
Year: 2015
Google Year in Search
Agency: R/GA London / London
Client: Google Category: Broadcast & Moving Image / Short Films & Videos
Year: 2015
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing
Client: Center for Psychological Research, Shenyang Category: Experiences / Indoor Spaces
Year: 2015
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Innovation in Video / Video
Year: 2014 
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Short Films and Videos
Year: 2014
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Online Films & Video / Short Form - Single
Year: 2014
Searching for hearts
Agency: Mayo DraftFCB / Lima
Client: Peruvian Cancer Foundation Category: Online / Short-Form
Year: 2014
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Craft / Technique / Best Animation
Year: 2014
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Craft / Animation/Motion Graphics
Year: 2014
Durexperiment Fundawear
Agency: Havas Worldwide Australia / Sydney
Client: Reckitt Benckiser Australia Category: Intellectual Property & Products / Integrated Digital & Physical Products
Year: 2014
Ninja Polymers
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Craft Animation
Year: 2014
Top Search Result
Agency: Naked Communications Sweden / Stockholm
Client: Norton Category: Interactive Advertising / Banners - Fixed Space - Single
Year: 2013
Top Search Result
Agency: Naked Communications Sweden / Stockholm
Client: Norton Category: Branded Apps / Single
Year: 2013
Search Stories
Agency: Google Creative Lab / New York
Client: Google Category: Online Films & Video / Short Form - Series/Episodes
Year: 2012
Tree Rings
Agency: DDB Singapore / Singapore
Client: ACRES: Animal Concerns Research & Education Society Category: Public Service / Outdoor and Posters - Single
Year: 2012
Dodge Journey: Search Engine for the World Wide World
Agency: Wieden+Kennedy Portland / Portland
Client: Dodge Category: Integrated Branding / Consumer Campaign
Year: 2012
Search Stories: A New/Old Prosthetic
Agency: Google Creative Lab / New York
Client: Google Category: Online Films & Video / Short Form - Single
Year: 2012
Stop The Cycle
Agency: LOWE SINGAPORE / SG
Client: AWARE (ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH) Category: Public Service / Outdoor and Posters - Campaign
Year: 2012
The Search for the World's Greatest Salesperson
Agency: Ogilvy New York / New York
Client: OgilvyOne Worldwide Category: Integrated Branding / Integrated Branding Campaign - 360
Year: 2011
Loyola Sophomore/Junior Search Piece
Agency: 160over90 / Philadelphia
Client: Loyola University Maryland Category: Branding / Booklet/Brochure
Year: 2011
www.hboimagine.com
Agency: BBDO / New York
Client: HBO Category: Websites & Microsites / Services
Year: 2010
Cube Film Installation
Agency: BBDO / New York
Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Year: 2010
Award:
2017 Film Silver Pencil
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year In Search 2016
Category:
Cinema Advertising
Annual ID:
OS_FI17022S
Award:
2017 Film Silver Pencil
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year In Search 2016
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17029S
Award:
2017 Cross-Platform Merit Award
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year In Search 2016
Category:
Integrated Branding
Annual ID:
OS_CP17044M
Award:
2017 Branded Entertainment Merit Award
Agency:
BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York
Client:
Sony PlayStation
Title:
Search for Greatness
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17127M
Award:
2017 Public Relations Merit Award
Agency:
Eleven, Inc. / San Francisco
Client:
Virgin America Airlines
Title:
The Virgin America First Class Shoe
Category:
Events & Experiential
Annual ID:
OS_PR17040M
Award:
2017 Direct Marketing Merit Award
Agency:
BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York
Client:
Sony PlayStation
Title:
Search for Greatness
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI17046M
Award:
2017 Interactive Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
One Little Indian Records
Title:
Making of Björk Digital
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17056M
Award:
2017 Moving Image Craft Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
One Little Indian Records
Title:
Making of Björk Digital
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17095M
Award:
2017 Direct Marketing Merit Award
Agency:
FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client:
Flüchtlinge Willkommen
Title:
Search Racism. Find Truth.
Category:
Craft / Data-Driven Personalization - Single or Campaign
Annual ID:
OS_DI17124M
Award:
2017 Film Merit Award
Agency:
FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client:
Flüchtlinge Willkommen
Title:
Search Racism. Find Truth.
Category:
Innovation in Film / Online
Annual ID:
OS_FI17145M
Award:
2017 Direct Marketing Merit Award
Agency:
FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client:
Flüchtlinge Willkommen
Title:
Search Racism. Find Truth.
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_DI17118M
Award:
2017 Mobile Merit Award
Agency:
Interone BBDO / Munich
Client:
Euraxess - Researchers in Motion
Title:
Science4Refugees - ResearchBuddies
Category:
Websites
Annual ID:
OS_MO17035M
Award:
2016 Branded Entertainment Silver Pencil
Agency:
GREY / San Francisco
Client:
Norton by Symantec
Title:
In Search of the Most Dangerous Town on the Internet
Category:
Consumer - Broadcast & Film / Branded Documentary
Annual ID:
BE16004S
Award:
2016 Mobile Silver Pencil
Agency:
TBWA / SHANGHAI
Client:
Baobeihuijia
Title:
Search For Free Wifi Search For Missing Children
Category:
Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Annual ID:
MO16023S
Award:
2016 Design Silver Pencil
Agency:
72andSunny / Los Angeles
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Annual ID:
DE16037S
Award:
2016 Film Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Annual ID:
FI16035B
Award:
2016 Interactive Merit Award
Agency:
M&C Saatchi / Sydney + Toby and Pete / Sydney
Client:
Australian Cancer Research Foundation
Title:
The One Who Will End Cancer
Category:
Craft - Animation / Motion Graphics / Animation / Motion Graphics
Annual ID:
IN16110M
Award:
2016 Interactive Merit Award
Agency:
M&C Saatchi / Sydney + Toby and Pete / Sydney
Client:
Australian Cancer Research Foundation
Title:
The One Who Will End Cancer
Category:
Non-Profit - Websites / Websites
Annual ID:
IN16083M
Award:
2016 UX / UI Merit Award
Agency:
M&C Saatchi / Sydney + Toby and Pete / Sydney
Client:
Australian Cancer Research Foundation
Title:
The One Who Will End Cancer
Category:
Non-Profit - Web / Web
Annual ID:
UX16053M
Award:
2016 Film Merit Award
Agency:
72andSunny / Los Angeles
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16144M
Award:
2015 Mobile Silver Pencil
Agency:
GPY&R Sydney / VML Australia
Client:
Rip Curl
Title:
Rip Curl Search GPS
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
151167A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Droga5 / New York
Client:
Mondelez International / Honey Maid
Title:
This Is Wholesome
Category:
Brand Transformation / Single
Annual ID:
150368A
Award:
2015 Design Bronze Pencil
Agency:
Xiao Mage Cheng Zi / Beijing
Client:
Today Art Museum
Title:
Liu Xiaodong’s Hotan Project & Xinjiang Research
Category:
Public Service - Design / Publication Design
Annual ID:
151218A
Award:
2015 Film Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
Kayak
Title:
Search One and Done
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150090A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
Droga5 / New York
Client:
Mondelez International / Honey Maid
Title:
Dad & Papa
Category:
Online / Short Form
Annual ID:
150367A
Award:
2015 Cross-Platform Merit Award
Agency:
Droga5 / New York
Client:
Mondelez International / Honey Maid
Title:
This Is Wholesome
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150379A
Award:
2015 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Center for Psychological Research, Shenyang
Title:
Words Can Be Weapons
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
150880A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Center for Psychological Research, Shenyang
Title:
Words Can Be Weapons
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150881A
Award:
2015 Design Merit Award
Agency:
R/GA London / London
Client:
Google
Title:
Google Year in Search
Category:
Broadcast & Moving Image / Short Films & Videos
Annual ID:
150976A
Award:
2015 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Center for Psychological Research, Shenyang
Title:
Words Can Be Weapons
Category:
Experiences / Indoor Spaces
Annual ID:
150879A
Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Innovation in Video / Video
Annual ID:
140951A
Award:
2014 Design Silver Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140954D
Award:
2014 Interactive Silver Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Online Films & Video / Short Form - Single
Annual ID:
140955N
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Mayo DraftFCB / Lima
Client:
Peruvian Cancer Foundation
Title:
Searching for hearts
Category:
Online / Short-Form
Annual ID:
140774E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Craft / Technique / Best Animation
Annual ID:
140957E
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Craft / Animation/Motion Graphics
Annual ID:
140966N
Award:
2014 Intellectual Property Merit Award
Agency:
Havas Worldwide Australia / Sydney
Client:
Reckitt Benckiser Australia
Title:
Durexperiment Fundawear
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
140532P
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Ninja Polymers
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140962D
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Craft / Sound Design
Annual ID:
140968N
Award:
2013 Interactive Bronze Pencil
Agency:
Naked Communications Sweden / Stockholm
Client:
Norton
Title:
Top Search Result
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13041N
Award:
2013 Branded Entertainment Merit Award
Agency:
Naked Communications Sweden / Stockholm
Client:
Norton
Title:
Top Search Result
Category:
Branded Apps / Single
Annual ID:
13069E
Award:
2012 Interactive Bronze Pencil
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Search Stories
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
12059N
Award:
2012 Design Merit Award
Agency:
DDB Singapore / Singapore
Client:
ACRES: Animal Concerns Research & Education Society
Title:
Tree Rings
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12205D
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy Portland / Portland
Client:
Dodge
Title:
Dodge Journey: Search Engine for the World Wide World
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12521G
Award:
2012 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Search Stories: A New/Old Prosthetic
Category:
Online Films & Video / Short Form - Single
Annual ID:
12215N
Award:
2012 Advertising Merit Award
Agency:
LOWE SINGAPORE / SG
Client:
AWARE (ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH)
Title:
Stop The Cycle
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12273A
Award:
2011 Interactive Merit Award
Agency:
Ogilvy New York / New York
Client:
OgilvyOne Worldwide
Title:
The Search for the World's Greatest Salesperson
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11295N
Award:
2011 Design Merit Award
Agency:
160over90 / Philadelphia
Client:
Loyola University Maryland
Title:
Loyola Sophomore/Junior Search Piece
Category:
Branding / Booklet/Brochure
Annual ID:
11085D
Award:
2010 Interactive Gold Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
www.hboimagine.com
Category:
Websites & Microsites / Services
Annual ID:
10024N
Award:
2010 Branded Entertainment Gold Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Cube Film Installation
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10074E