The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Automotive / Cars

Award

Agency

Client

Title

Category

Annual ID

Interception Agency: Grey / New York Client: Volvo Category: Consumer - Digital / Social Media & Viral Marketing
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Experiential Advertising / Experiential Advertising
Reduce Speed Dial Agency: Colenso BBDO / Auckland Client: Volkswagen Category: CSR - Ambient / Environmental / Ambient / Environmental
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Animation / Animation
Look Who's Driving Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Consumer - Online / Short Form Videos
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
Birth Agency: BBH / London + Mill+ / London + String and Tins / London + The Mill / London Client: Audi Category: Craft - Music / Sound / Music / Sound
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Experiential Advertising / Events & Competitions
The Tribal Rapport Field Guide Agency: Impact BBDO / Dubai Client: Mercedes-Benz Category: Consumer - Print / Dimensional Mailing
Open Road Project Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Information Services International-Dentsu, LTD. / Tokyo Client: Toyota Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
The Tribal Rapport Field Guide Agency: IMPACT BBDO / Dubai Client: Mercedes-Benz Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Reduce Speed Dial Agency: Colenso BBDO / Auckland Client: Volkswagen Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Animation / Animation
Volkswagen "The Car That Takes You Places" Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Consumer - Magazine / Full Page or Spread - Campaign
Volkswagen "Moments" Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Consumer - Television / Budget Under $100K - Single
The Uncrashable Toycars Agency: Jung von Matt AG / Hamburg Client: Daimler Category: Consumer - Print / Dimensional Mailing
Slide Agency: CHI&Partners / London Client: Lexus International Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Consumer - Broadcast & Film / Branded Film
Non-Genuine Animals Agency: Y&R SA / Cape Town Client: Jaguar Land Rover South Africa Category: Consumer - Television / 20 Second & Under - Campaign
Más que un Auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Print / Flat Mailing
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: CSR - Websites / Websites
Airlift Drift Agency: J. Walter Thompson / Atlanta Client: Pennzoil Category: Craft - Editing / Editing
Más que un auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Integrated Branding / Integrated Branding
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer - Other Branded Content / User Generated Content
Technology & Stuff Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Brands, Products & Services / Integrated Campaign
Sharks ReScored Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft - Sound Design / Sound Design
Less Car. More Space. Agency: Ogilvy & Mather Group HK / Hong Kong Client: Mercedes-Benz Hong Kong Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
The Interactive Parking Billboard Agency: Leo Burnett Germany / Frankfurt Client: Fiat Germany Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Safety Wi-Fi Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: CSR - Physical / Digital / Physical / Digital
Shoulders of Giants Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles Client: Nissan Category: Craft - Writing / Writing
Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting. Agency: Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles Client: American Honda Motor Co. Category: Consumer - Online / Long Form Videos
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Direction / Direction
Safety Wi-Fi Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: CSR - Ambient / Environmental / Ambient / Environmental
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Consumer - Experiential Advertising / Installations
Heartbeat Agency: M&C Saatchi / Sydney + Rapid Films / Sydney Client: Lexus Australia Category: Consumer - Experiential Advertising / Installations
Feel Free Agency: CONTRAPUNTO BBDO / MADRID Client: Mercedes-Benz Category: Consumer - Newspaper / Full Page or Spread - Campaign
Honda Voice Recognition GPS Agency: Impact & Echo BBDO / Kuwait Client: Alghanim Motors - Honda Category: Consumer - Newspaper / Full Page or Spread - Campaign
Smart for Two Agency: Jung von Matt AG / Vienna Client: Mercedes-Benz Austria Category: Consumer - Newspaper / Full Page or Spread - Campaign
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
CoDriver Agency: Isobar / Melbourne Client: General Motors Category: Consumer - Immersive / Trade Shows
Your Story Is Calling - Manifesto Agency: Translation / New York City + Radical Media / New York City Client: Jeep Category: Craft - Editing / Editing
"Commander" Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles Client: Audi Category: Craft - Editing / Editing
Refuel - To Istanbul Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
Refuel - To Barcelona Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
Refuel - To New York Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft - Use of Technology / Use of Technology
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series

2016 Direct Gold Pencil

Grey / New York

Volvo

Interception

Consumer - Digital / Social Media & Viral Marketing

DI16016G

2016 Cross-Platform Gold Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Experiential Advertising / Experiential Advertising

CP16013G

2016 Direct Gold Pencil

Colenso BBDO / Auckland

Volkswagen

Reduce Speed Dial

CSR - Ambient / Environmental / Ambient / Environmental

DI16030G

2016 Film Gold Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Craft - Animation / Animation

FI16092G

2016 Branded Entertainment Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Look Who's Driving

Consumer - Online / Short Form Videos

BE16007G

2016 Design Gold Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica

American Honda Motor

Paper

Craft - Animation - Single or Series / Animation - Single or Series

DE16076G

2016 Film Gold Pencil

BBH / London + Mill+ / London + String and Tins / London + The Mill / London

Audi

Birth

Craft - Music / Sound / Music / Sound

FI16089G

2016 Cross-Platform Gold Pencil

Grey / New York

Volvo

Interception

Consumer - Experiential Advertising / Events & Competitions

CP16001G

2016 Direct Gold Pencil

Impact BBDO / Dubai

Mercedes-Benz

The Tribal Rapport Field Guide

Consumer - Print / Dimensional Mailing

DI16003G

2016 Intellectual Property Gold Pencil

DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Information Services International-Dentsu, LTD. / Tokyo

Toyota

Open Road Project

Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D

IP16010G

2016 Design Silver Pencil

IMPACT BBDO / Dubai

Mercedes-Benz

The Tribal Rapport Field Guide

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16011S

2016 Design Silver Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16042S

2016 Print & Outdoor Silver Pencil

Colenso BBDO / Auckland

Volkswagen

Reduce Speed Dial

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16061S

2016 Branded Entertainment Silver Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Craft - Animation / Animation

BE16050S

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Volkswagen "The Car That Takes You Places"

Consumer - Magazine / Full Page or Spread - Campaign

PO16009S

2016 Film Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Volkswagen "Moments"

Consumer - Television / Budget Under $100K - Single

FI16028S

2016 Direct Silver Pencil

Jung von Matt AG / Hamburg

Daimler

The Uncrashable Toycars

Consumer - Print / Dimensional Mailing

DI16005S

2016 Intellectual Property Silver Pencil

CHI&Partners / London

Lexus International

Slide

Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D

IP16011S

2016 Branded Entertainment Bronze Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Consumer - Broadcast & Film / Branded Film

BE16003B

2016 Film Bronze Pencil

Y&R SA / Cape Town

Jaguar Land Rover South Africa

Non-Genuine Animals

Consumer - Television / 20 Second & Under - Campaign

FI16019B

2016 Direct Bronze Pencil

Conill / Miami / Los Angeles

Toyota

Más que un Auto

Consumer - Print / Flat Mailing

DI16001B

2016 Interactive Bronze Pencil

Carmichael Lynch / Minneapolis + RESN / Amsterdam

Subaru of America

Subaru Environmental Website featuring the National Parks Zero Landfill Initiative

CSR - Websites / Websites

IN16022B

2016 Branded Entertainment Bronze Pencil

J. Walter Thompson / Atlanta

Pennzoil

Airlift Drift

Craft - Editing / Editing

BE16046B

2016 Print & Outdoor Bronze Pencil

Conill / Miami / Los Angeles

Toyota

Más que un auto

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16028B

2016 Cross-Platform Bronze Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Integrated Branding / Integrated Branding

CP16017B

2016 Branded Entertainment Bronze Pencil

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Consumer - Other Branded Content / User Generated Content

BE16030B

2016 Public Relations Bronze Pencil

Commonwealth//McCann / Detroit

Chevrolet

Technology & Stuff

Consumer - Brands, Products & Services / Integrated Campaign

PR16011B

2016 Interactive Bronze Pencil

Deutsch / Los Angeles

Volkswagen

Sharks ReScored

Craft - Sound Design / Sound Design

IN16036B

2016 Design Merit Award

Ogilvy & Mather Group HK / Hong Kong

Mercedes-Benz Hong Kong

Less Car. More Space.

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16245M

2016 Branded Entertainment Merit Award

Leo Burnett Germany / Frankfurt

Fiat Germany

The Interactive Parking Billboard

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16102M

2016 Print & Outdoor Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16161M

2016 Intellectual Property Merit Award

Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo

FIAT

Safety Wi-Fi

CSR - Physical / Digital / Physical / Digital

IP16027M

2016 Film Merit Award

TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles

Nissan

Shoulders of Giants

Craft - Writing / Writing

FI16257M

2016 Branded Entertainment Merit Award

Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles

American Honda Motor Co.

Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting.

Consumer - Online / Long Form Videos

BE16069M

2016 Branded Entertainment Merit Award

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Craft - Direction / Direction

BE16112M

2016 Direct Merit Award

Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo

FIAT

Safety Wi-Fi

CSR - Ambient / Environmental / Ambient / Environmental

DI16086M

2016 Cross-Platform Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Consumer - Experiential Advertising / Installations

CP16040M

2016 Cross-Platform Merit Award

M&C Saatchi / Sydney + Rapid Films / Sydney

Lexus Australia

Heartbeat

Consumer - Experiential Advertising / Installations

CP16041M

2016 Print & Outdoor Merit Award

CONTRAPUNTO BBDO / MADRID

Mercedes-Benz

Feel Free

Consumer - Newspaper / Full Page or Spread - Campaign

PO16081M

2016 Print & Outdoor Merit Award

Impact & Echo BBDO / Kuwait

Alghanim Motors - Honda

Honda Voice Recognition GPS

Consumer - Newspaper / Full Page or Spread - Campaign

PO16083M

2016 Print & Outdoor Merit Award

Jung von Matt AG / Vienna

Mercedes-Benz Austria

Smart for Two

Consumer - Newspaper / Full Page or Spread - Campaign

PO16084M

2016 Print & Outdoor Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16213M

2016 Responsive Environments Merit Award

Isobar / Melbourne

General Motors

CoDriver

Consumer - Immersive / Trade Shows

RE16014M

2016 Film Merit Award

Translation / New York City + Radical Media / New York City

Jeep

Your Story Is Calling - Manifesto

Craft - Editing / Editing

FI16271M

2016 Film Merit Award

Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles

Audi

"Commander"

Craft - Editing / Editing

FI16272M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Jeep

Refuel - To Istanbul

Consumer - Magazine / Full Page or Spread - Single

PO16092M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Jeep

Refuel - To Barcelona

Consumer - Magazine / Full Page or Spread - Single

PO16093M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Jeep

Refuel - To New York

Consumer - Magazine / Full Page or Spread - Single

PO16094M

2016 Direct Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Craft - Use of Technology / Use of Technology

DI16104M

2016 Design Merit Award

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16184M

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