Automotive / Cars

Award

Agency

Client

Title

Category

Annual ID

Airlift Drift Agency: J. Walter Thompson / Atlanta Client: Pennzoil Category: Craft - Editing / Editing
Volkswagen "The Car That Takes You Places" Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Consumer - Magazine / Full Page or Spread - Campaign
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Consumer - Broadcast & Film / Branded Film
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Digital / Social Media & Viral Marketing
Reduce Speed Dial Agency: Colenso BBDO / Auckland Client: Volkswagen Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Open Road Project Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Information Services International-Dentsu, LTD. / Tokyo Client: Toyota Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Slide Agency: CHI&Partners / London Client: Lexus International Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Volkswagen "Moments" Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Consumer - Television / Budget Under $100K - Single
Más que un auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Integrated Branding / Integrated Branding
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: CSR - Websites / Websites
The Tribal Rapport Field Guide Agency: Impact BBDO / Dubai Client: Mercedes-Benz Category: Consumer - Print / Dimensional Mailing
The Uncrashable Toycars Agency: Jung von Matt AG / Hamburg Client: Daimler Category: Consumer - Print / Dimensional Mailing
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
The Tribal Rapport Field Guide Agency: IMPACT BBDO / Dubai Client: Mercedes-Benz Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Experiential Advertising / Events & Competitions
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer - Other Branded Content / User Generated Content
Non-Genuine Animals Agency: Y&R SA / Cape Town Client: Jaguar Land Rover South Africa Category: Consumer - Television / 20 Second & Under - Campaign
Sharks ReScored Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft - Sound Design / Sound Design
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Birth Agency: BBH / London + Mill+ / London + String and Tins / London + The Mill / London Client: Audi Category: Craft - Music / Sound / Music / Sound
Reduce Speed Dial Agency: Colenso BBDO / Auckland Client: Volkswagen Category: CSR - Ambient / Environmental / Ambient / Environmental
Más que un Auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Print / Flat Mailing
Look Who's Driving Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Consumer - Online / Short Form Videos
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Experiential Advertising / Experiential Advertising
Technology & Stuff Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Brands, Products & Services / Integrated Campaign
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Animation / Animation
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Animation / Animation
The 2015 Mustang Customizer Agency: Team / Detroit + Jam3 / Toronto Client: Ford Category: Consumer - Web / Utility
Refuel - To Istanbul Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
Refuel - To Barcelona Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
Refuel - To New York Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Collateral / Collateral
4 Zone Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Magazine / Full Page or Spread - Campaign
Honda Voice Recognition GPS Agency: Impact & Echo BBDO / Kuwait Client: Alghanim Motors - Honda Category: Consumer - Magazine / Full Page or Spread - Campaign
Weird, Right? Agency: Droga5 / New York Client: Scion Category: Consumer - Television / 30 Second - Campaign
The 2015 Mustang Customizer Agency: Team / Detroit + Jam3 / Toronto Client: Ford Category: Consumer - Mobile / Utility
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Branded Social Campaign / Branded Social Campaign
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality Agency: Atelier Markgraph (set and show design + concept, planning and realisation of the real-time contents) / Frankfurt am Main + Monomango (show design with Atelier Markgraph) / Berlin + spidercam (real-time tracking) / Feistritz im Rosental + NSYNC (technical Client: Daimler Category: Innovation - Use of Technology / Use of Technology
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
CoDriver Agency: Isobar / Melbourne Client: General Motors Category: Consumer - Immersive / Trade Shows
Technology & Stuff Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Integrated Branding / Integrated Branding
Library Agency: Sid Lee / Montréal Client: Kumpan Electric Category: Consumer - Television / Budget Under $100K - Single
Don't Like & Drive Agency: Blue Hive Brasil / Sao Paulo Client: Ford Motor Company Category: CSR - Digital Publications / Digital Publications
Safety Wi-Fi Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: CSR - Advertising / Advertising
I Skip Leg Day Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Mercedes-Benz Category: Craft - Music / Sound / Music / Sound
ACC Bus Back Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
THE VOLVO HIJACKING CAR SERVICE Agency: We Believers / New York + Cherry Sundae Media / MIAMI Client: Volvo North Miami Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

2016 Branded Entertainment Bronze Pencil

J. Walter Thompson / Atlanta

Pennzoil

Airlift Drift

Craft - Editing / Editing

BE16046B

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Volkswagen "The Car That Takes You Places"

Consumer - Magazine / Full Page or Spread - Campaign

PO16009S

2016 Branded Entertainment Bronze Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Consumer - Broadcast & Film / Branded Film

BE16003B

2016 Direct Gold Pencil

Grey / New York

Volvo

Interception

Consumer - Digital / Social Media & Viral Marketing

DI16016G

2016 Print & Outdoor Silver Pencil

Colenso BBDO / Auckland

Volkswagen

Reduce Speed Dial

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16061S

2016 Intellectual Property Gold Pencil

DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Information Services International-Dentsu, LTD. / Tokyo

Toyota

Open Road Project

Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D

IP16010G

2016 Intellectual Property Silver Pencil

CHI&Partners / London

Lexus International

Slide

Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D

IP16011S

2016 Film Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Volkswagen "Moments"

Consumer - Television / Budget Under $100K - Single

FI16028S

2016 Print & Outdoor Bronze Pencil

Conill / Miami / Los Angeles

Toyota

Más que un auto

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16028B

2016 Cross-Platform Bronze Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Integrated Branding / Integrated Branding

CP16017B

2016 Interactive Bronze Pencil

Carmichael Lynch / Minneapolis + RESN / Amsterdam

Subaru of America

Subaru Environmental Website featuring the National Parks Zero Landfill Initiative

CSR - Websites / Websites

IN16022B

2016 Direct Gold Pencil

Impact BBDO / Dubai

Mercedes-Benz

The Tribal Rapport Field Guide

Consumer - Print / Dimensional Mailing

DI16003G

2016 Direct Silver Pencil

Jung von Matt AG / Hamburg

Daimler

The Uncrashable Toycars

Consumer - Print / Dimensional Mailing

DI16005S

2016 Design Gold Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica

American Honda Motor

Paper

Craft - Animation - Single or Series / Animation - Single or Series

DE16076G

2016 Design Silver Pencil

IMPACT BBDO / Dubai

Mercedes-Benz

The Tribal Rapport Field Guide

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16011S

2016 Cross-Platform Gold Pencil

Grey / New York

Volvo

Interception

Consumer - Experiential Advertising / Events & Competitions

CP16001G

2016 Branded Entertainment Bronze Pencil

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Consumer - Other Branded Content / User Generated Content

BE16030B

2016 Film Bronze Pencil

Y&R SA / Cape Town

Jaguar Land Rover South Africa

Non-Genuine Animals

Consumer - Television / 20 Second & Under - Campaign

FI16019B

2016 Interactive Bronze Pencil

Deutsch / Los Angeles

Volkswagen

Sharks ReScored

Craft - Sound Design / Sound Design

IN16036B

2016 Design Silver Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16042S

2016 Film Gold Pencil

BBH / London + Mill+ / London + String and Tins / London + The Mill / London

Audi

Birth

Craft - Music / Sound / Music / Sound

FI16089G

2016 Direct Gold Pencil

Colenso BBDO / Auckland

Volkswagen

Reduce Speed Dial

CSR - Ambient / Environmental / Ambient / Environmental

DI16030G

2016 Direct Bronze Pencil

Conill / Miami / Los Angeles

Toyota

Más que un Auto

Consumer - Print / Flat Mailing

DI16001B

2016 Branded Entertainment Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Look Who's Driving

Consumer - Online / Short Form Videos

BE16007G

2016 Cross-Platform Gold Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Experiential Advertising / Experiential Advertising

CP16013G

2016 Public Relations Bronze Pencil

Commonwealth//McCann / Detroit

Chevrolet

Technology & Stuff

Consumer - Brands, Products & Services / Integrated Campaign

PR16011B

2016 Branded Entertainment Silver Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Craft - Animation / Animation

BE16050S

2016 Film Gold Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Craft - Animation / Animation

FI16092G

2016 UX / UI Merit Award

Team / Detroit + Jam3 / Toronto

Ford

The 2015 Mustang Customizer

Consumer - Web / Utility

UX16023M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Jeep

Refuel - To Istanbul

Consumer - Magazine / Full Page or Spread - Single

PO16092M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Jeep

Refuel - To Barcelona

Consumer - Magazine / Full Page or Spread - Single

PO16093M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Jeep

Refuel - To New York

Consumer - Magazine / Full Page or Spread - Single

PO16094M

2016 Print & Outdoor Merit Award

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Collateral / Collateral

PO16182M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

4 Zone

Consumer - Magazine / Full Page or Spread - Campaign

PO16098M

2016 Print & Outdoor Merit Award

Impact & Echo BBDO / Kuwait

Alghanim Motors - Honda

Honda Voice Recognition GPS

Consumer - Magazine / Full Page or Spread - Campaign

PO16101M

2016 Film Merit Award

Droga5 / New York

Scion

Weird, Right?

Consumer - Television / 30 Second - Campaign

FI16134M

2016 UX / UI Merit Award

Team / Detroit + Jam3 / Toronto

Ford

The 2015 Mustang Customizer

Consumer - Mobile / Utility

UX16035M

2016 Social Media Merit Award

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

CSR - Branded Social Campaign / Branded Social Campaign

SM16038M

2016 Design Merit Award

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16184M

2016 Print & Outdoor Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16213M

2016 Responsive Environments Merit Award

Atelier Markgraph (set and show design + concept, planning and realisation of the real-time contents) / Frankfurt am Main + Monomango (show design with Atelier Markgraph) / Berlin + spidercam (real-time tracking) / Feistritz im Rosental + NSYNC (technical

Daimler

Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality

Innovation - Use of Technology / Use of Technology

RE16021M

2016 Print & Outdoor Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16161M

2016 Responsive Environments Merit Award

Isobar / Melbourne

General Motors

CoDriver

Consumer - Immersive / Trade Shows

RE16014M

2016 Cross-Platform Merit Award

Commonwealth//McCann / Detroit

Chevrolet

Technology & Stuff

Consumer - Integrated Branding / Integrated Branding

CP16054M

2016 Film Merit Award

Sid Lee / Montréal

Kumpan Electric

Library

Consumer - Television / Budget Under $100K - Single

FI16157M

2016 Mobile Merit Award

Blue Hive Brasil / Sao Paulo

Ford Motor Company

Don't Like & Drive

CSR - Digital Publications / Digital Publications

MO16068M

2016 Interactive Merit Award

Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo

FIAT

Safety Wi-Fi

CSR - Advertising / Advertising

IN16079M

2016 Branded Entertainment Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Mercedes-Benz

I Skip Leg Day

Craft - Music / Sound / Music / Sound

BE16116M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

ACC Bus Back

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16143M

2016 Print & Outdoor Merit Award

We Believers / New York + Cherry Sundae Media / MIAMI

Volvo North Miami

THE VOLVO HIJACKING CAR SERVICE

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16149M

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