The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Automotive / Cars / Motorcycles / Trucks

Award

Agency

Client

Title

Category

Annual ID

Drive 2 Extremes Agency: Keko / Dubai + Porsche Middle East & Africa / Dubai + PHD MENA / Dubai + Stoked Films / Dubai Client: Porsche Middle East & Africa Category: Innovation & Transformation / Innovation in Moving Image Craft
Millboard Agency: Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin Client: Mercedes-Benz Category: Experiential & Installations / Brand Installations
The Ad Break Championship – GTI Hijack Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney Client: Volkswagen Group Australia Category: Gaming / Mobile
Project Courage Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Co., Inc. Category: Experiential / In-Person Events
Sopranos Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles Client: Chevrolet Category: Brand Partnerships
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Cultural Driver
Signs From Beyond Agency: Commonwealth//McCann / Mexico City Client: General Motors / Chevrolet Category: Non-traditional & Guerrilla Marketing
Peter Schreyer's Roots and Wings Agency: INNOCEAN Worldwide Europe / Berlin + Hyundai Motor Europe / Frankfurt am Main + Hyundai Motor Group / Seoul + Trigger Happy / Berlin Client: Hyundai Motor Group Category: Craft / Art Direction
Porsche Taycan - Tesla Targeting Agency: TBWA\Switzerland / Zürich Client: Porsche Category: Online Advertising / Display Ads
"Future 2021" – The Concept EQG Agency: antoni garage GmbH & Co. KG / Berlin Client: Mercedes-Benz Category: Original Music / Score
Little Big e-Motion Agency: Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul Client: Hyundai Motor Group Category: Integrated Digital & Physical Product / Promotional
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Innovation & Transformation / Innovation in Public Relations
"Future 2021" – The Concept EQG Agency: antoni garage GmbH & Co. KG / Berlin Client: Mercedes-Benz Category: Production Design
Electricity Agency: Bipolar Studio / Los Angeles Client: Porsche Category: Visual Effects / Single
The Bigger Crash Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano Client: Hyundai Global Category: Craft / Art Direction
MINImalism Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Craft / Art Direction
Nora's Joy Agency: CONILL ADVERTISING / Los Angeles + Toyota Motor North America, U.S.A. Inc + Pickle Music / Los Angeles + Passion Pictures / Los Angeles Client: Toyota Category: Craft / Animation
MINImalism Film Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Craft / Animation
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Community Building
Little Big e-Motion Agency: Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul Client: Hyundai Motor Group Category: Brand-Side Initiated & Originated Projects
Travel G-class Agency: Ogilvy / Shanghai + Ogilvy / Beijing + Ars Thanea / New York Client: Mercedes-Benz Category: Craft / Photography
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Physical Product / Promotional
The Bigger Crash Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano Client: Hyundai Global Category: Promotional / Print Advertisements
The Bigger Crash Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano Client: Hyundai Global Category: Billboards & Transit / Series
Kia Brand Relaunch Agency: INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Sonda Productions / Barcelona + BLACKSPACE / Munich Client: Kia Corporation Category: Branding / Rebranding
Walter in the Winter Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + The Mill / Los Angeles + O Positive / Los Angeles Client: Chevrolet Category: Television & VOD / Long Form - Single
Sopranos Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles Client: Chevrolet Category: Television & VOD / Long Form - Single
Lost Roads Agency: Commonwealth//McCann / Bogota Client: General Motors / Chevrolet Category: Television & VOD / Long Form - Single
The Ad Break Championship – GTI Hijack Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney Client: Volkswagen Group Australia Category: Craft / Use of Technology
Launch campaign Mission R Agency: Grabarz & Partner / Hamburg + Dr. Ing. h.c. F. Porsche AG / Stuttgart + PHD Global Business / Hamburg + Hochkant Film GmbH & Co. KG / München Client: Dr. Ing. h.c. F. Porsche AG Category: Sound Editing
Joytopia Agency: Jung von Matt AG / Hamburg + Elastique + Journee – The Metaverse Company / Berlin + The Game Group / Hamburg Client: BMW Group Category: Visual Craft / Art Direction
The Bigger Crash Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano Client: Hyundai Global Category: Craft / Photography
The Ghost Agency: Grabarz & Partner / Hamburg + Dr. Ing. h.c. F. Porsche AG / Stuttgart + INFECTED GmbH / Hamburg + Markenfilm GmbH / Hamburg Client: Dr. Ing. h.c. F. Porsche AG Category: Sound Design
Walter the Cat Agency: Commonwealth//McCann / Detroit + Mackcut / New York + The Mill / Los Angeles + O Positive / Los Angeles Client: Chevrolet Category: Online Films & Video / Long Form - Single
Lost Roads Agency: Commonwealth//McCann / Bogota Client: General Motors / Chevrolet Category: Online Films & Video / Long Form - Single
Brothers Agency: Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica Client: Toyota Category: Online Films & Video / Long Form - Single
Walter the Cat Series Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York Client: Chevrolet Category: Online Films & Video / Long Form - Series
Walter the Cat Series Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York Client: Chevrolet Category: Television & VOD / Long Form - Series
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Physical Products
Zeus & Hera Agency: Goodby Silverstein & Partners / San Francisco Client: BMW of North America Category: Integrated Branding Campaign
The Ad Break Championship – GTI Hijack Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney Client: Volkswagen Group Australia Category: Innovation & Transformation / Innovation in Branded Entertainment
The Bigger Crash Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano Client: Hyundai Global Category: Craft / Photography
The Ad Break Championship – GTI Hijack Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney Client: Volkswagen Group Australia Category: Innovation & Transformation / Innovation in Film
The Bigger Crash Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano Client: Hyundai Global Category: Magazine / Series
The Volvo Street Configurator Agency: FamousGrey / Brussels + Volvo Car BeLux / Brussels + Mindshare + Hogarth Client: Volvo Car Belux Category: Utility / Ecommerce
Hydrogen Garbage Truck Agency: Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul Client: Hyundai Motor Group Category: Physical Product / In-Market
The Ad Break Championship – GTI Hijack Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney Client: Volkswagen Group Australia Category: Games / Gaming
MINImalism Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Out of Home / Series
Signs From Beyond Agency: Commonwealth//McCann / Mexico City Client: General Motors / Chevrolet Category: Out of Home / Brand Installations
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Innovation & Transformation / Innovation in Design

2022 Moving Image Craft Silver Pencil

Keko / Dubai + Porsche Middle East & Africa / Dubai + PHD MENA / Dubai + Stoked Films / Dubai

Porsche Middle East & Africa

Drive 2 Extremes

Innovation & Transformation / Innovation in Moving Image Craft

OS22_MI041S

2022 Out of Home Silver Pencil

Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin

Mercedes-Benz

Millboard

Experiential & Installations / Brand Installations

OS22_OH017S

2022 Interactive, Online & Mobile Bronze Pencil

DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney

Volkswagen Group Australia

The Ad Break Championship – GTI Hijack

Gaming / Mobile

OS22_IN025B

2022 Branded Entertainment Bronze Pencil

RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica

American Honda Motor Co., Inc.

Project Courage

Experiential / In-Person Events

OS22_BE030B

2022 Film Bronze Pencil

Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles

Chevrolet

Sopranos

Brand Partnerships

OS22_FI038B

2022 Cultural Driver Bronze Pencil

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Cultural Driver

OS22_CD004B

2022 Direct Marketing Merit Award

Commonwealth//McCann / Mexico City

General Motors / Chevrolet

Signs From Beyond

Non-traditional & Guerrilla Marketing

OS22_DM085M

2022 Branded Entertainment Merit Award

INNOCEAN Worldwide Europe / Berlin + Hyundai Motor Europe / Frankfurt am Main + Hyundai Motor Group / Seoul + Trigger Happy / Berlin

Hyundai Motor Group

Peter Schreyer's Roots and Wings

Craft / Art Direction

OS22_BE093M

2022 Interactive, Online & Mobile Merit Award

TBWA\Switzerland / Zürich

Porsche

Porsche Taycan - Tesla Targeting

Online Advertising / Display Ads

OS22_IN050M

2022 Music & Sound Craft Merit Award

antoni garage GmbH & Co. KG / Berlin

Mercedes-Benz

"Future 2021" – The Concept EQG

Original Music / Score

OS22_MS032M

2022 IP & Products Merit Award

Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul

Hyundai Motor Group

Little Big e-Motion

Integrated Digital & Physical Product / Promotional

OS22_IP026M

2022 Public Relations Merit Award

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Innovation & Transformation / Innovation in Public Relations

OS22_PR076M

2022 Moving Image Craft Merit Award

antoni garage GmbH & Co. KG / Berlin

Mercedes-Benz

"Future 2021" – The Concept EQG

Production Design

OS22_MI108M

2022 Moving Image Craft Merit Award

Bipolar Studio / Los Angeles

Porsche

Electricity

Visual Effects / Single

OS22_MI123M

2022 Print Merit Award

Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano

Hyundai Global

The Bigger Crash

Craft / Art Direction

OS22_PT049M

2022 Print Merit Award

SERVICEPLAN GERMANY / Munich

MINI

MINImalism

Craft / Art Direction

OS22_PT050M

2022 Design Merit Award

CONILL ADVERTISING / Los Angeles + Toyota Motor North America, U.S.A. Inc + Pickle Music / Los Angeles + Passion Pictures / Los Angeles

Toyota

Nora's Joy

Craft / Animation

OS22_DE151M

2022 Design Merit Award

SERVICEPLAN GERMANY / Munich

MINI

MINImalism Film

Craft / Animation

OS22_DE152M

2022 Public Relations Merit Award

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Community Building

OS22_PR050M

2022 Brand-Side / In-House Merit Award

Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul

Hyundai Motor Group

Little Big e-Motion

Brand-Side Initiated & Originated Projects

OS22_BS022M

2022 Print Merit Award

Ogilvy / Shanghai + Ogilvy / Beijing + Ars Thanea / New York

Mercedes-Benz

Travel G-class

Craft / Photography

OS22_PT060M

2022 IP & Products Merit Award

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Physical Product / Promotional

OS22_IP016M

2022 Design Merit Award

Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano

Hyundai Global

The Bigger Crash

Promotional / Print Advertisements

OS22_DE083M

2022 Out of Home Merit Award

Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano

Hyundai Global

The Bigger Crash

Billboards & Transit / Series

OS22_OH036M

2022 Design Merit Award

INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Sonda Productions / Barcelona + BLACKSPACE / Munich

Kia Corporation

Kia Brand Relaunch

Branding / Rebranding

OS22_DE062M

2022 Film Merit Award

Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + The Mill / Los Angeles + O Positive / Los Angeles

Chevrolet

Walter in the Winter

Television & VOD / Long Form - Single

OS22_FI046M

2022 Film Merit Award

Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles

Chevrolet

Sopranos

Television & VOD / Long Form - Single

OS22_FI047M

2022 Film Merit Award

Commonwealth//McCann / Bogota

General Motors / Chevrolet

Lost Roads

Television & VOD / Long Form - Single

OS22_FI048M

2022 Integrated Merit Award

DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney

Volkswagen Group Australia

The Ad Break Championship – GTI Hijack

Craft / Use of Technology

OS22_IG042M

2022 Music & Sound Craft Merit Award

Grabarz & Partner / Hamburg + Dr. Ing. h.c. F. Porsche AG / Stuttgart + PHD Global Business / Hamburg + Hochkant Film GmbH & Co. KG / München

Dr. Ing. h.c. F. Porsche AG

Launch campaign Mission R

Sound Editing

OS22_MS058M

2022 Interactive & Mobile Craft Merit Award

Jung von Matt AG / Hamburg + Elastique + Journee – The Metaverse Company / Berlin + The Game Group / Hamburg

BMW Group

Joytopia

Visual Craft / Art Direction

OS22_IC021M

2022 Design Merit Award

Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano

Hyundai Global

The Bigger Crash

Craft / Photography

OS22_DE146M

2022 Music & Sound Craft Merit Award

Grabarz & Partner / Hamburg + Dr. Ing. h.c. F. Porsche AG / Stuttgart + INFECTED GmbH / Hamburg + Markenfilm GmbH / Hamburg

Dr. Ing. h.c. F. Porsche AG

The Ghost

Sound Design

OS22_MS049M

2022 Film Merit Award

Commonwealth//McCann / Detroit + Mackcut / New York + The Mill / Los Angeles + O Positive / Los Angeles

Chevrolet

Walter the Cat

Online Films & Video / Long Form - Single

OS22_FI077M

2022 Film Merit Award

Commonwealth//McCann / Bogota

General Motors / Chevrolet

Lost Roads

Online Films & Video / Long Form - Single

OS22_FI078M

2022 Film Merit Award

Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica

Toyota

Brothers

Online Films & Video / Long Form - Single

OS22_FI097M

2022 Film Merit Award

Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York

Chevrolet

Walter the Cat Series

Online Films & Video / Long Form - Series

OS22_FI107M

2022 Film Merit Award

Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York

Chevrolet

Walter the Cat Series

Television & VOD / Long Form - Series

OS22_FI067M

2022 Experiential & Immersive Merit Award

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Physical Products

OS22_EX053M

2022 Integrated Merit Award

Goodby Silverstein & Partners / San Francisco

BMW of North America

Zeus & Hera

Integrated Branding Campaign

OS22_IG023M

2022 Branded Entertainment Merit Award

DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney

Volkswagen Group Australia

The Ad Break Championship – GTI Hijack

Innovation & Transformation / Innovation in Branded Entertainment

OS22_BE102M

2022 Out of Home Merit Award

Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano

Hyundai Global

The Bigger Crash

Craft / Photography

OS22_OH071M

2022 Film Merit Award

DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney

Volkswagen Group Australia

The Ad Break Championship – GTI Hijack

Innovation & Transformation / Innovation in Film

OS22_FI123M

2022 Print Merit Award

Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano

Hyundai Global

The Bigger Crash

Magazine / Series

OS22_PT030M

2022 Interactive, Online & Mobile Merit Award

FamousGrey / Brussels + Volvo Car BeLux / Brussels + Mindshare + Hogarth

Volvo Car Belux

The Volvo Street Configurator

Utility / Ecommerce

OS22_IN038M

2022 IP & Products Merit Award

Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul

Hyundai Motor Group

Hydrogen Garbage Truck

Physical Product / In-Market

OS22_IP019M

2022 Branded Entertainment Merit Award

DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney

Volkswagen Group Australia

The Ad Break Championship – GTI Hijack

Games / Gaming

OS22_BE073M

2022 Design Merit Award

SERVICEPLAN GERMANY / Munich

MINI

MINImalism

Out of Home / Series

OS22_DE119M

2022 Design Merit Award

Commonwealth//McCann / Mexico City

General Motors / Chevrolet

Signs From Beyond

Out of Home / Brand Installations

OS22_DE122M

2022 Design Merit Award

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Innovation & Transformation / Innovation in Design

OS22_DE163M

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