The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Automotive / Cars / Motorcycles / Trucks

Award

Agency

Client

Title

Category

Annual ID

BMW: Nothing But Sheer Joy Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York Client: BMW Category: Best of Social Media
Vehicle of Change Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm Client: Vattenfall Category: Green Pencil
BMW: Nothing But Sheer Joy Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York Client: BMW Category: Social Channel / Multi-Platform
Vehicle of Change Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm Client: Vattenfall Category: Brand Partnerships
BMW: Nothing But Sheer Joy Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York Client: BMW Category: Social Video / Over 15 Seconds
The Call of Adventure Agency: Publicis Middle East / Dubai Client: Jeep Category: Craft / Typography
Vehicle of Change Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm Client: Vattenfall Category: Innovation & Transformation / Innovation in IP & Product Design
Tough Turban: B2B Packaging Agency: Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation Client: Pfaff Harley-Davidson Category: Packaging / Specialty
Only Protected for a moment Agency: Revolver / REDFERN + Clemenger BBDO + Blockhead / Sydney + Transport Accident Commission / Melbourne Client: Transport Accident Commission Category: Visual Effects / Single
The Call of Adventure Agency: Publicis Middle East / Dubai Client: Jeep Category: Craft / Art Direction
The Store Agency: Soldats / Paris + Publicis Conseil / Paris + Renault / Paris Client: Renault Category: Production Design
Tough Turban: B2B Packaging Agency: Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation Client: Pfaff Harley-Davidson Category: Craft / Printing & Paper Craft
Inside Jobs Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris Client: VOLKSWAGEN GROUP FRANCE Category: Events & Experiential
Mrs. Hayes Agency: division7 + Commonwealth//McCann / Detroit + AFX Creative + Cabin Edit Client: Chevrolet Category: Long Form Video / Single
EVs on Screen Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles Client: Netflix and General Motors Category: Television & VOD / 30 Seconds and Under - Single
The Call of Adventure Agency: Publicis Middle East / Dubai Client: Jeep Category: Craft / Art Direction
The Call of Adventure Agency: Publicis Middle East / Dubai Client: Jeep Category: Posters / Series
Chiaki's Journey Agency: MullenLowe U.S. Client: Acura Category: Craft / Art Direction
Jeep Code Agency: Publicis / Toronto Client: Jeep Category: Digital Design
The Call of Adventure Agency: Publicis Middle East / Dubai Client: Jeep Category: Craft / Art Direction
The Call of Adventure Agency: Publicis Middle East / Dubai Client: Jeep Category: P.O.P. & In-Store / Series
Inside Jobs Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris Client: VOLKSWAGEN GROUP FRANCE Category: Active Engagement / Call to Action
The Call of Adventure Agency: Publicis Middle East / Dubai Client: Jeep Category: Craft / Art Direction
Inside Jobs Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris Client: VOLKSWAGEN GROUP FRANCE Category: Experiential & Installations / Experiential & Immersive
SEE HER GREATNESS Agency: Leo Burnett / Detroit + Carat / New York + Finger Music and Sound Design / Brooklyn + Cutters / Chicago Client: Buick Category: Integrated Campaign
Inside Jobs Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris Client: VOLKSWAGEN GROUP FRANCE Category: Stunts & Activations
R Plates Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: mycar Category: Innovation & Transformation / Innovation in Integrated
Reduce the Ride Agency: Happiness / an FCB alliance / Brussels Client: D'Ieteren / Husk Category: Single Region or Market / CSR
The Call of Adventure Agency: Publicis Middle East / Dubai Client: Jeep Category: Craft / Typography
EVs on Screen Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles Client: Netflix and General Motors Category: Television & VOD / 31-60 Seconds - Single
Review Hacking Agency: DDB / Paris + Skoda / Roissy en France Client: Skoda Category: Influencer Marketing / Single Channel
Inside Jobs Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris Client: VOLKSWAGEN GROUP FRANCE Category: Physical Items
Silent Letters Agency: M&C Saatchi Abel + Sonovision Studios / Johannesburg Client: Lexus South Africa Category: Craft / Writing - Series
EVs on Screen Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles Client: Netflix and General Motors Category: Brand Partnerships
DRIFT MEETS DRONE Agency: SIX INC. / Tokyo + HAKUHODO Inc. / Tokyo Client: Toyota Motor Corporation Category: Cinematography / Single
The Store Agency: Soldats / Paris + Publicis Conseil / Paris + Renault / Paris Client: Renault Category: Cinematography / Single
Vehicle of Change Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm Client: Vattenfall Category: Sustainable Development Goals
Inside Jobs Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris Client: VOLKSWAGEN GROUP FRANCE Category: Physical Products
Game On Agency: Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg Client: Volkswagen South Africa Category: Visual Craft / Animation
Drive 2 Extremes Agency: Keko / Dubai + Porsche Middle East & Africa / Dubai + PHD MENA / Dubai + Stoked Films / Dubai Client: Porsche Middle East & Africa Category: Innovation & Transformation / Innovation in Moving Image Craft
Millboard Agency: Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin Client: Mercedes-Benz Category: Experiential & Installations / Brand Installations
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Cultural Driver
Project Courage Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Co., Inc. Category: Experiential / In-Person Events
The Ad Break Championship – GTI Hijack Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney Client: Volkswagen Group Australia Category: Gaming / Mobile
Sopranos Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles Client: Chevrolet Category: Brand Partnerships
Lost Roads Agency: Commonwealth//McCann / Bogota Client: General Motors / Chevrolet Category: Full Length Video / Single or Series / Episodic
Electricity Agency: Bipolar Studio / Los Angeles Client: Porsche Category: Visual Effects / Single
Walter the Cat Series Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York Client: Chevrolet Category: Online Films & Video / Long Form - Series
Kia Inspiring Billboards Agency: INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Marshmallow Laser Feast / London Client: Kia Corporation Category: Data Visualization / Static or Dynamic
Drive 2 Extremes Agency: Keko / Dubai + PHD MENA / Dubai + Stoked Films / Dubai + Porsche Middle East & Africa / Dubai Client: Porsche Middle East & Africa Category: Cinematography / Single

2023 Social Media Best of Discipline Pencil

TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York

BMW

BMW: Nothing But Sheer Joy

Best of Social Media

OS23_SM000G

2023 Green Pencil Green Pencil

NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm

Vattenfall

Vehicle of Change

Green Pencil

OS23_GP001E

2023 Social Media Gold Pencil

TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York

BMW

BMW: Nothing But Sheer Joy

Social Channel / Multi-Platform

OS23_SM001G

2023 IP & Product Design Silver Pencil

NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm

Vattenfall

Vehicle of Change

Brand Partnerships

OS23_IP007S

2023 Social Media Silver Pencil

TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York

BMW

BMW: Nothing But Sheer Joy

Social Video / Over 15 Seconds

OS23_SM018S

2023 Out of Home Bronze Pencil

Publicis Middle East / Dubai

Jeep

The Call of Adventure

Craft / Typography

OS23_OH032B

2023 IP & Product Design Bronze Pencil

NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm

Vattenfall

Vehicle of Change

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP015B

2023 Design Bronze Pencil

Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation

Pfaff Harley-Davidson

Tough Turban: B2B Packaging

Packaging / Specialty

OS23_DE047B

2023 Moving Image Craft & Production Bronze Pencil

Revolver / REDFERN + Clemenger BBDO + Blockhead / Sydney + Transport Accident Commission / Melbourne

Transport Accident Commission

Only Protected for a moment

Visual Effects / Single

OS23_MI036B

2023 Out of Home Bronze Pencil

Publicis Middle East / Dubai

Jeep

The Call of Adventure

Craft / Art Direction

OS23_OH030B

2023 Moving Image Craft & Production Bronze Pencil

Soldats / Paris + Publicis Conseil / Paris + Renault / Paris

Renault

The Store

Production Design

OS23_MI035B

2023 Design Merit Award

Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation

Pfaff Harley-Davidson

Tough Turban: B2B Packaging

Craft / Printing & Paper Craft

OS23_DE187M

2023 Public Relations Merit Award

DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris

VOLKSWAGEN GROUP FRANCE

Inside Jobs

Events & Experiential

OS23_PR053M

2023 Branded Entertainment Merit Award

division7 + Commonwealth//McCann / Detroit + AFX Creative + Cabin Edit

Chevrolet

Mrs. Hayes

Long Form Video / Single

OS23_BE057M

2023 Film & Video Merit Award

the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles

Netflix and General Motors

EVs on Screen

Television & VOD / 30 Seconds and Under - Single

OS23_FI044M

2023 Direct Marketing Merit Award

Publicis Middle East / Dubai

Jeep

The Call of Adventure

Craft / Art Direction

OS23_DM119M

2023 Print & Promotional Merit Award

Publicis Middle East / Dubai

Jeep

The Call of Adventure

Posters / Series

OS23_PT039M

2023 Branded Entertainment Merit Award

MullenLowe U.S.

Acura

Chiaki's Journey

Craft / Art Direction

OS23_BE099M

2023 Design Merit Award

Publicis / Toronto

Jeep

Jeep Code

Digital Design

OS23_DE134M

2023 Design Merit Award

Publicis Middle East / Dubai

Jeep

The Call of Adventure

Craft / Art Direction

OS23_DE172M

2023 Out of Home Merit Award

Publicis Middle East / Dubai

Jeep

The Call of Adventure

P.O.P. & In-Store / Series

OS23_OH042M

2023 Social Media Merit Award

DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris

VOLKSWAGEN GROUP FRANCE

Inside Jobs

Active Engagement / Call to Action

OS23_SM079M

2023 Print & Promotional Merit Award

Publicis Middle East / Dubai

Jeep

The Call of Adventure

Craft / Art Direction

OS23_PT056M

2023 Out of Home Merit Award

DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris

VOLKSWAGEN GROUP FRANCE

Inside Jobs

Experiential & Installations / Experiential & Immersive

OS23_OH068M

2023 Integrated Merit Award

Leo Burnett / Detroit + Carat / New York + Finger Music and Sound Design / Brooklyn + Cutters / Chicago

Buick

SEE HER GREATNESS

Integrated Campaign

OS23_IG044M

2023 Social Media Merit Award

DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris

VOLKSWAGEN GROUP FRANCE

Inside Jobs

Stunts & Activations

OS23_SM092M

2023 Integrated Merit Award

TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney

mycar

R Plates

Innovation & Transformation / Innovation in Integrated

OS23_IG059M

2023 Creative Effectiveness Merit Award

Happiness / an FCB alliance / Brussels

D'Ieteren / Husk

Reduce the Ride

Single Region or Market / CSR

OS23_CE025M

2023 Print & Promotional Merit Award

Publicis Middle East / Dubai

Jeep

The Call of Adventure

Craft / Typography

OS23_PT066M

2023 Film & Video Merit Award

the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles

Netflix and General Motors

EVs on Screen

Television & VOD / 31-60 Seconds - Single

OS23_FI062M

2023 Social Media Merit Award

DDB / Paris + Skoda / Roissy en France

Skoda

Review Hacking

Influencer Marketing / Single Channel

OS23_SM100M

2023 Direct Marketing Merit Award

DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris

VOLKSWAGEN GROUP FRANCE

Inside Jobs

Physical Items

OS23_DM059M

2023 Radio & Audio Merit Award

M&C Saatchi Abel + Sonovision Studios / Johannesburg

Lexus South Africa

Silent Letters

Craft / Writing - Series

OS23_RA038M

2023 Interactive, Online & Mobile Merit Award

the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles

Netflix and General Motors

EVs on Screen

Brand Partnerships

OS23_IN075M

2023 Moving Image Craft & Production Merit Award

SIX INC. / Tokyo + HAKUHODO Inc. / Tokyo

Toyota Motor Corporation

DRIFT MEETS DRONE

Cinematography / Single

OS23_MI084M

2023 Moving Image Craft & Production Merit Award

Soldats / Paris + Publicis Conseil / Paris + Renault / Paris

Renault

The Store

Cinematography / Single

OS23_MI087M

2023 Sustainable Development Goals Pencil Merit Award

NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm

Vattenfall

Vehicle of Change

Sustainable Development Goals

OS23_SD008M

2023 Experiential & Immersive Merit Award

DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris

VOLKSWAGEN GROUP FRANCE

Inside Jobs

Physical Products

OS23_EX068M

2023 Interactive & Mobile Craft Merit Award

Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg

Volkswagen South Africa

Game On

Visual Craft / Animation

OS23_IC034M

2022 Moving Image Craft Silver Pencil

Keko / Dubai + Porsche Middle East & Africa / Dubai + PHD MENA / Dubai + Stoked Films / Dubai

Porsche Middle East & Africa

Drive 2 Extremes

Innovation & Transformation / Innovation in Moving Image Craft

OS22_MI041S

2022 Out of Home Silver Pencil

Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin

Mercedes-Benz

Millboard

Experiential & Installations / Brand Installations

OS22_OH017S

2022 Cultural Driver Bronze Pencil

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Cultural Driver

OS22_CD004B

2022 Branded Entertainment Bronze Pencil

RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica

American Honda Motor Co., Inc.

Project Courage

Experiential / In-Person Events

OS22_BE030B

2022 Interactive, Online & Mobile Bronze Pencil

DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney

Volkswagen Group Australia

The Ad Break Championship – GTI Hijack

Gaming / Mobile

OS22_IN025B

2022 Film Bronze Pencil

Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles

Chevrolet

Sopranos

Brand Partnerships

OS22_FI038B

2022 Branded Entertainment Merit Award

Commonwealth//McCann / Bogota

General Motors / Chevrolet

Lost Roads

Full Length Video / Single or Series / Episodic

OS22_BE056M

2022 Moving Image Craft Merit Award

Bipolar Studio / Los Angeles

Porsche

Electricity

Visual Effects / Single

OS22_MI123M

2022 Film Merit Award

Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York

Chevrolet

Walter the Cat Series

Online Films & Video / Long Form - Series

OS22_FI107M

2022 Design Merit Award

INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Marshmallow Laser Feast / London

Kia Corporation

Kia Inspiring Billboards

Data Visualization / Static or Dynamic

OS22_DE105M

2022 Moving Image Craft Merit Award

Keko / Dubai + PHD MENA / Dubai + Stoked Films / Dubai + Porsche Middle East & Africa / Dubai

Porsche Middle East & Africa

Drive 2 Extremes

Cinematography / Single

OS22_MI098M

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