The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Automotive / Cars / Motorcycles / Trucks

Award

Agency

Client

Title

Category

Annual ID

The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Websites
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Cinema Advertising
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Television & VOD / Long Form - Single
Groundhog Day Agency: Highdive / Chicago + Jeep / Detroit + O Positive / New York Client: Jeep Category: Television & VOD / Long Form - Single
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Reputation Management
BikerTek Agency: Highways England / London + adam&eveDDB / London Client: Highways England Category: Experiential / Brand Installations
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Integrated Branding Campaign
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Online Films & Video / Long Form - Single
Groundhog Day Agency: Highdive / Chicago + Jeep / Detroit + O Positive / New York Client: Jeep Category: Online Films & Video / Long Form - Single
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Online Films & Video / Long Form - Single
Groundhog Day Agency: O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London Client: Fiat Chrysler Automobiles (FCA) / Jeep Category: Craft - Direction / Single
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Innovation in Public Relations
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Long Form Video / Single
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Long Form Video / Single
Road Tales Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam Client: Volkswagen Category: Responsive Environments
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Craft - Cinematography / Single
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Craft - Cinematography / Single
Road Tales Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam Client: Volkswagen Category: Mobile Apps
NISSAN QASHQAI SOUND ODYSSEY Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris Client: NISSAN EUROPE Category: Craft - Sound Design / Single
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Brand Voice
Sole of UX Agency: Team One / Los Angeles + Lexus / Plano + John Elliott / Los Angeles Client: Lexus Category: Out of Home / Brand Installations
THE FUTURE IS SLOW Agency: Mori Inc. / Tokyo + Stink Studios / New York Client: Toyota Motor Corporation Category: Craft / Printing & Paper Craft
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Cinema Advertising
Get to know the first all-electric MINI Agency: Iconoclast Germany GmbH / Berlin Client: BMW Group - MINI Category: Craft - Editing / Single
Enjoy Electric - EQC x The Weeknd Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin Client: Mercedes-Benz AG Category: Craft - Editing / Single
Smaht Pahk Agency: INNOCEAN USA / Huntington Beach + Hyundai Motor America / Fountain Valley Client: Hyundai Motor America Category: Craft / Writing
The Ungrateful Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland Client: Volkswagen New Zealand Category: Broadcast / Campaign
Total Mess Agency: DDB Argentina / Buenos Aires Client: Volkswagen Category: Magazine / Campaign
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Craft - Direction / Single
Machine Agency: 303 MullenLowe / Sydney + Finch / Sydney + Audi Australia / Sydney Client: Audi Australia Category: Full Length Video / Single
Abbey Road with Park Assist Agency: NORD DDB AB / Stockholm Client: Volkswagen Sweden Category: Promotional / Collateral Items
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: People / Gender Equality
Opera Agency: Publicis / Mexico City Client: BMW Motorrad Mexico Category: Under 100K Budget
The Last Mile Agency: Johannes Leonardo / New York + Volkswagen North America / Herndon + Nexus Studios / London Client: Volkswagen North America Category: Craft / Animation
Enjoy Electric - EQC x The Weeknd Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin Client: Mercedes-Benz AG Category: Craft - Cinematography / Single
Abbey Road with Park Assist Agency: NORD DDB AB / Stockholm Client: Volkswagen Sweden Category: Physical Items
No Limits Agency: R/GA / New York Client: Mercedes Benz USA Category: Co-Promotions
Stage Your Driveway Agency: FCB / Toronto Client: BMW Category: Brand Installations
Abbey Road with Park Assist Agency: NORD DDB AB / Stockholm Client: Volkswagen Sweden Category: Innovation in Branded Entertainment
Scenarios Agency: DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris Client: Volkswagen Category: Craft / Writing
BikerTek Agency: Highways England / London + adam&eveDDB / London Client: Highways England Category: Experiential / Live Events
Porsche and Star Wars: The Designer Alliance Agency: Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta Client: Porsche Category: Online-only Video / Single
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Craft - Sound Design / Single
T-Roc Bob Agency: loved GmbH / Hamburg + thjnk AG / Hamburg Client: Volkswagen AG Category: Craft - Sound Design / Single
TrueVW Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo Client: Volkswagen Category: Online Films & Video / Pre-Roll - Campaign
Road Tales Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam Client: Volkswagen Category: Creative Use of Data / Real-Time
Stage Your Driveway Agency: FCB / Toronto Client: BMW Category: Innovation in Out of Home
TrueVW Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo Client: Volkswagen Category: Online-only Video / Pre-Roll - Campaign
Let's Get Electric! Agency: NORD DDB AB / Stockholm Client: Volkswagen Sweden Category: Music Videos
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Use of Music / Original Music

2020 Interactive & Online Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Websites

OS_IN20_001G

2020 Film Gold Pencil

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Cinema Advertising

OS_FI20_033G

2020 Film Silver Pencil

Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

BMW AG

The Small Escape

Television & VOD / Long Form - Single

OS_FI20_010S

2020 Film Silver Pencil

Highdive / Chicago + Jeep / Detroit + O Positive / New York

Jeep

Groundhog Day

Television & VOD / Long Form - Single

OS_FI20_011S

2020 Public Relations Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Reputation Management

OS_PR20_018S

2020 Branded Entertainment Bronze Pencil

Highways England / London + adam&eveDDB / London

Highways England

BikerTek

Experiential / Brand Installations

OS_BE20_021B

2020 Integrated Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Integrated Branding Campaign

OS_IG20_006B

2020 Film Silver Pencil

Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

BMW AG

The Small Escape

Online Films & Video / Long Form - Single

OS_FI20_024S

2020 Film Silver Pencil

Highdive / Chicago + Jeep / Detroit + O Positive / New York

Jeep

Groundhog Day

Online Films & Video / Long Form - Single

OS_FI20_026S

2020 Film Silver Pencil

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Online Films & Video / Long Form - Single

OS_FI20_027S

2020 Moving Image Craft Bronze Pencil

O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London

Fiat Chrysler Automobiles (FCA) / Jeep

Groundhog Day

Craft - Direction / Single

OS_MI20_010B

2020 Public Relations Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Innovation in Public Relations

OS_PR20_028B

2020 Branded Entertainment Gold Pencil

Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

BMW AG

The Small Escape

Long Form Video / Single

OS_BE20_006G

2020 Branded Entertainment Bronze Pencil

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Long Form Video / Single

OS_BE20_007B

2020 Experiential & Immersive Gold Pencil

Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam

Volkswagen

Road Tales

Responsive Environments

OS_EX20_011G

2020 Moving Image Craft Silver Pencil

Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

BMW AG

The Small Escape

Craft - Cinematography / Single

OS_MI20_022S

2020 Moving Image Craft Bronze Pencil

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Craft - Cinematography / Single

OS_MI20_023B

2020 Branded Entertainment Bronze Pencil

Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam

Volkswagen

Road Tales

Mobile Apps

OS_BE20_017B

2020 Moving Image Craft Silver Pencil

TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris

NISSAN EUROPE

NISSAN QASHQAI SOUND ODYSSEY

Craft - Sound Design / Single

OS_MI20_031S

2020 Public Relations Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Brand Voice

OS_PR20_016B

2020 Design Merit Award

Team One / Los Angeles + Lexus / Plano + John Elliott / Los Angeles

Lexus

Sole of UX

Out of Home / Brand Installations

OS_DE20_166M

2020 Design Merit Award

Mori Inc. / Tokyo + Stink Studios / New York

Toyota Motor Corporation

THE FUTURE IS SLOW

Craft / Printing & Paper Craft

OS_DE20_209M

2020 Film Merit Award

Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

BMW AG

The Small Escape

Cinema Advertising

OS_FI20_114M

2020 Moving Image Craft Merit Award

Iconoclast Germany GmbH / Berlin

BMW Group - MINI

Get to know the first all-electric MINI

Craft - Editing / Single

OS_MI20_071M

2020 Moving Image Craft Merit Award

Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin

Mercedes-Benz AG

Enjoy Electric - EQC x The Weeknd

Craft - Editing / Single

OS_MI20_072M

2020 Social Media Merit Award

INNOCEAN USA / Huntington Beach + Hyundai Motor America / Fountain Valley

Hyundai Motor America

Smaht Pahk

Craft / Writing

OS_SM20_103M

2020 Radio & Audio Merit Award

DDB Group New Zealand / Auckland + Mango Communications / Auckland

Volkswagen New Zealand

The Ungrateful

Broadcast / Campaign

OS_RA20_038M

2020 Print Merit Award

DDB Argentina / Buenos Aires

Volkswagen

Total Mess

Magazine / Campaign

OS_PT20_052M

2020 Moving Image Craft Merit Award

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Craft - Direction / Single

OS_MI20_048M

2020 Branded Entertainment Merit Award

303 MullenLowe / Sydney + Finch / Sydney + Audi Australia / Sydney

Audi Australia

Machine

Full Length Video / Single

OS_BE20_052M

2020 Design Merit Award

NORD DDB AB / Stockholm

Volkswagen Sweden

Abbey Road with Park Assist

Promotional / Collateral Items

OS_DE20_126M

2020 Sustainable Development Pencil Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

People / Gender Equality

OS_SD20_007M

2020 Film Merit Award

Publicis / Mexico City

BMW Motorrad Mexico

Opera

Under 100K Budget

OS_FI20_122M

2020 Design Merit Award

Johannes Leonardo / New York + Volkswagen North America / Herndon + Nexus Studios / London

Volkswagen North America

The Last Mile

Craft / Animation

OS_DE20_206M

2020 Moving Image Craft Merit Award

Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin

Mercedes-Benz AG

Enjoy Electric - EQC x The Weeknd

Craft - Cinematography / Single

OS_MI20_080M

2020 Direct Marketing Merit Award

NORD DDB AB / Stockholm

Volkswagen Sweden

Abbey Road with Park Assist

Physical Items

OS_DI20_052M

2020 Public Relations Merit Award

R/GA / New York

Mercedes Benz USA

No Limits

Co-Promotions

OS_PR20_067M

2020 Experiential & Immersive Merit Award

FCB / Toronto

BMW

Stage Your Driveway

Brand Installations

OS_EX20_046M

2020 Branded Entertainment Merit Award

NORD DDB AB / Stockholm

Volkswagen Sweden

Abbey Road with Park Assist

Innovation in Branded Entertainment

OS_BE20_113M

2020 Print Merit Award

DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris

Volkswagen

Scenarios

Craft / Writing

OS_PT20_078M

2020 Branded Entertainment Merit Award

Highways England / London + adam&eveDDB / London

Highways England

BikerTek

Experiential / Live Events

OS_BE20_085M

2020 Interactive & Online Merit Award

Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta

Porsche

Porsche and Star Wars: The Designer Alliance

Online-only Video / Single

OS_IN20_049M

2020 Moving Image Craft Merit Award

Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

BMW AG

The Small Escape

Craft - Sound Design / Single

OS_MI20_094M

2020 Moving Image Craft Merit Award

loved GmbH / Hamburg + thjnk AG / Hamburg

Volkswagen AG

T-Roc Bob

Craft - Sound Design / Single

OS_MI20_100M

2020 Film Merit Award

AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo

Volkswagen

TrueVW

Online Films & Video / Pre-Roll - Campaign

OS_FI20_112M

2020 Creative Use of Data Merit Award

Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam

Volkswagen

Road Tales

Creative Use of Data / Real-Time

OS_CU20_032M

2020 Out of Home Merit Award

FCB / Toronto

BMW

Stage Your Driveway

Innovation in Out of Home

OS_OH20_085M

2020 Interactive & Online Merit Award

AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo

Volkswagen

TrueVW

Online-only Video / Pre-Roll - Campaign

OS_IN20_046M

2020 Branded Entertainment Merit Award

NORD DDB AB / Stockholm

Volkswagen Sweden

Let's Get Electric!

Music Videos

OS_BE20_059M

2020 Moving Image Craft Merit Award

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Use of Music / Original Music

OS_MI20_105M

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