The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Automotive / Cars / Motorcycles / Trucks
Award
Agency
Client
Title
Category
Annual ID
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Websites
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Cinema Advertising
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG Category: Television & VOD / Long Form - Single
Groundhog Day
Agency: Highdive / Chicago + Jeep / Detroit + O Positive / New York
Client: Jeep Category: Television & VOD / Long Form - Single
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Reputation Management
BikerTek
Agency: Highways England / London + adam&eveDDB / London
Client: Highways England Category: Experiential / Brand Installations
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Integrated Branding Campaign
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG Category: Online Films & Video / Long Form - Single
Groundhog Day
Agency: Highdive / Chicago + Jeep / Detroit + O Positive / New York
Client: Jeep Category: Online Films & Video / Long Form - Single
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Online Films & Video / Long Form - Single
Groundhog Day
Agency: O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London
Client: Fiat Chrysler Automobiles (FCA) / Jeep Category: Craft - Direction / Single
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Innovation in Public Relations
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG Category: Long Form Video / Single
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Long Form Video / Single
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client: Volkswagen Category: Responsive Environments
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG Category: Craft - Cinematography / Single
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Craft - Cinematography / Single
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client: Volkswagen Category: Mobile Apps
NISSAN QASHQAI SOUND ODYSSEY
Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris
Client: NISSAN EUROPE Category: Craft - Sound Design / Single
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Brand Voice
Sole of UX
Agency: Team One / Los Angeles + Lexus / Plano + John Elliott / Los Angeles
Client: Lexus Category: Out of Home / Brand Installations
THE FUTURE IS SLOW
Agency: Mori Inc. / Tokyo + Stink Studios / New York
Client: Toyota Motor Corporation Category: Craft / Printing & Paper Craft
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG Category: Cinema Advertising
Get to know the first all-electric MINI
Agency: Iconoclast Germany GmbH / Berlin
Client: BMW Group - MINI Category: Craft - Editing / Single
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin
Client: Mercedes-Benz AG Category: Craft - Editing / Single
Smaht Pahk
Agency: INNOCEAN USA / Huntington Beach + Hyundai Motor America / Fountain Valley
Client: Hyundai Motor America Category: Craft / Writing
The Ungrateful
Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client: Volkswagen New Zealand Category: Broadcast / Campaign
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Craft - Direction / Single
Machine
Agency: 303 MullenLowe / Sydney + Finch / Sydney + Audi Australia / Sydney
Client: Audi Australia Category: Full Length Video / Single
Abbey Road with Park Assist
Agency: NORD DDB AB / Stockholm
Client: Volkswagen Sweden Category: Promotional / Collateral Items
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: People / Gender Equality
The Last Mile
Agency: Johannes Leonardo / New York + Volkswagen North America / Herndon + Nexus Studios / London
Client: Volkswagen North America Category: Craft / Animation
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin
Client: Mercedes-Benz AG Category: Craft - Cinematography / Single
Abbey Road with Park Assist
Agency: NORD DDB AB / Stockholm
Client: Volkswagen Sweden Category: Physical Items
Abbey Road with Park Assist
Agency: NORD DDB AB / Stockholm
Client: Volkswagen Sweden Category: Innovation in Branded Entertainment
Scenarios
Agency: DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris
Client: Volkswagen Category: Craft / Writing
BikerTek
Agency: Highways England / London + adam&eveDDB / London
Client: Highways England Category: Experiential / Live Events
Porsche and Star Wars: The Designer Alliance
Agency: Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta
Client: Porsche Category: Online-only Video / Single
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG Category: Craft - Sound Design / Single
T-Roc Bob
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Volkswagen AG Category: Craft - Sound Design / Single
TrueVW
Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client: Volkswagen Category: Online Films & Video / Pre-Roll - Campaign
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client: Volkswagen Category: Creative Use of Data / Real-Time
TrueVW
Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client: Volkswagen Category: Online-only Video / Pre-Roll - Campaign
Let's Get Electric!
Agency: NORD DDB AB / Stockholm
Client: Volkswagen Sweden Category: Music Videos
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Use of Music / Original Music
Award:
2020 Interactive & Online Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Websites
Annual ID:
OS_IN20_001G
Award:
2020 Film Gold Pencil
Agency:
antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Cinema Advertising
Annual ID:
OS_FI20_033G
Award:
2020 Film Silver Pencil
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client:
BMW AG
Title:
The Small Escape
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_010S
Award:
2020 Film Silver Pencil
Agency:
Highdive / Chicago + Jeep / Detroit + O Positive / New York
Client:
Jeep
Title:
Groundhog Day
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_011S
Award:
2020 Public Relations Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Reputation Management
Annual ID:
OS_PR20_018S
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Highways England / London + adam&eveDDB / London
Client:
Highways England
Title:
BikerTek
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_021B
Award:
2020 Integrated Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_006B
Award:
2020 Film Silver Pencil
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client:
BMW AG
Title:
The Small Escape
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_024S
Award:
2020 Film Silver Pencil
Agency:
Highdive / Chicago + Jeep / Detroit + O Positive / New York
Client:
Jeep
Title:
Groundhog Day
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_026S
Award:
2020 Film Silver Pencil
Agency:
antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_027S
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London
Client:
Fiat Chrysler Automobiles (FCA) / Jeep
Title:
Groundhog Day
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_010B
Award:
2020 Public Relations Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_028B
Award:
2020 Branded Entertainment Gold Pencil
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client:
BMW AG
Title:
The Small Escape
Category:
Long Form Video / Single
Annual ID:
OS_BE20_006G
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Long Form Video / Single
Annual ID:
OS_BE20_007B
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client:
Volkswagen
Title:
Road Tales
Category:
Responsive Environments
Annual ID:
OS_EX20_011G
Award:
2020 Moving Image Craft Silver Pencil
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client:
BMW AG
Title:
The Small Escape
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI20_022S
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI20_023B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client:
Volkswagen
Title:
Road Tales
Category:
Mobile Apps
Annual ID:
OS_BE20_017B
Award:
2020 Moving Image Craft Silver Pencil
Agency:
TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris
Client:
NISSAN EUROPE
Title:
NISSAN QASHQAI SOUND ODYSSEY
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_031S
Award:
2020 Public Relations Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Brand Voice
Annual ID:
OS_PR20_016B
Award:
2020 Design Merit Award
Agency:
Team One / Los Angeles + Lexus / Plano + John Elliott / Los Angeles
Client:
Lexus
Title:
Sole of UX
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_166M
Award:
2020 Design Merit Award
Agency:
Mori Inc. / Tokyo + Stink Studios / New York
Client:
Toyota Motor Corporation
Title:
THE FUTURE IS SLOW
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_209M
Award:
2020 Film Merit Award
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client:
BMW AG
Title:
The Small Escape
Category:
Cinema Advertising
Annual ID:
OS_FI20_114M
Award:
2020 Moving Image Craft Merit Award
Agency:
Iconoclast Germany GmbH / Berlin
Client:
BMW Group - MINI
Title:
Get to know the first all-electric MINI
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_071M
Award:
2020 Moving Image Craft Merit Award
Agency:
Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin
Client:
Mercedes-Benz AG
Title:
Enjoy Electric - EQC x The Weeknd
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_072M
Award:
2020 Social Media Merit Award
Agency:
INNOCEAN USA / Huntington Beach + Hyundai Motor America / Fountain Valley
Client:
Hyundai Motor America
Title:
Smaht Pahk
Category:
Craft / Writing
Annual ID:
OS_SM20_103M
Award:
2020 Radio & Audio Merit Award
Agency:
DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client:
Volkswagen New Zealand
Title:
The Ungrateful
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_038M
Award:
2020 Print Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen
Title:
Total Mess
Category:
Magazine / Campaign
Annual ID:
OS_PT20_052M
Award:
2020 Moving Image Craft Merit Award
Agency:
antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_048M
Award:
2020 Branded Entertainment Merit Award
Agency:
303 MullenLowe / Sydney + Finch / Sydney + Audi Australia / Sydney
Client:
Audi Australia
Title:
Machine
Category:
Full Length Video / Single
Annual ID:
OS_BE20_052M
Award:
2020 Design Merit Award
Agency:
NORD DDB AB / Stockholm
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_126M
Award:
2020 Sustainable Development Pencil Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
People / Gender Equality
Annual ID:
OS_SD20_007M
Award:
2020 Film Merit Award
Agency:
Publicis / Mexico City
Client:
BMW Motorrad Mexico
Title:
Opera
Category:
Under 100K Budget
Annual ID:
OS_FI20_122M
Award:
2020 Design Merit Award
Agency:
Johannes Leonardo / New York + Volkswagen North America / Herndon + Nexus Studios / London
Client:
Volkswagen North America
Title:
The Last Mile
Category:
Craft / Animation
Annual ID:
OS_DE20_206M
Award:
2020 Moving Image Craft Merit Award
Agency:
Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin
Client:
Mercedes-Benz AG
Title:
Enjoy Electric - EQC x The Weeknd
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI20_080M
Award:
2020 Direct Marketing Merit Award
Agency:
NORD DDB AB / Stockholm
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Physical Items
Annual ID:
OS_DI20_052M
Award:
2020 Public Relations Merit Award
Agency:
R/GA / New York
Client:
Mercedes Benz USA
Title:
No Limits
Category:
Co-Promotions
Annual ID:
OS_PR20_067M
Award:
2020 Experiential & Immersive Merit Award
Agency:
FCB / Toronto
Client:
BMW
Title:
Stage Your Driveway
Category:
Brand Installations
Annual ID:
OS_EX20_046M
Award:
2020 Branded Entertainment Merit Award
Agency:
NORD DDB AB / Stockholm
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_113M
Award:
2020 Print Merit Award
Agency:
DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris
Client:
Volkswagen
Title:
Scenarios
Category:
Craft / Writing
Annual ID:
OS_PT20_078M
Award:
2020 Branded Entertainment Merit Award
Agency:
Highways England / London + adam&eveDDB / London
Client:
Highways England
Title:
BikerTek
Category:
Experiential / Live Events
Annual ID:
OS_BE20_085M
Award:
2020 Interactive & Online Merit Award
Agency:
Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta
Client:
Porsche
Title:
Porsche and Star Wars: The Designer Alliance
Category:
Online-only Video / Single
Annual ID:
OS_IN20_049M
Award:
2020 Moving Image Craft Merit Award
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client:
BMW AG
Title:
The Small Escape
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_094M
Award:
2020 Moving Image Craft Merit Award
Agency:
loved GmbH / Hamburg + thjnk AG / Hamburg
Client:
Volkswagen AG
Title:
T-Roc Bob
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_100M
Award:
2020 Film Merit Award
Agency:
AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client:
Volkswagen
Title:
TrueVW
Category:
Online Films & Video / Pre-Roll - Campaign
Annual ID:
OS_FI20_112M
Award:
2020 Creative Use of Data Merit Award
Agency:
Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client:
Volkswagen
Title:
Road Tales
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU20_032M
Award:
2020 Out of Home Merit Award
Agency:
FCB / Toronto
Client:
BMW
Title:
Stage Your Driveway
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_085M
Award:
2020 Interactive & Online Merit Award
Agency:
AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client:
Volkswagen
Title:
TrueVW
Category:
Online-only Video / Pre-Roll - Campaign
Annual ID:
OS_IN20_046M
Award:
2020 Branded Entertainment Merit Award
Agency:
NORD DDB AB / Stockholm
Client:
Volkswagen Sweden
Title:
Let's Get Electric!
Category:
Music Videos
Annual ID:
OS_BE20_059M
Award:
2020 Moving Image Craft Merit Award
Agency:
antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_105M
