The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Automotive / Cars / Motorcycles / Trucks
Award
Agency
Client
Title
Category
Annual ID
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client: BMW Category: Best of Social Media
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client: Vattenfall Category: Green Pencil
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client: BMW Category: Social Channel / Multi-Platform
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client: Vattenfall Category: Brand Partnerships
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client: BMW Category: Social Video / Over 15 Seconds
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Typography
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client: Vattenfall Category: Innovation & Transformation / Innovation in IP & Product Design
Tough Turban: B2B Packaging
Agency: Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client: Pfaff Harley-Davidson Category: Packaging / Specialty
Only Protected for a moment
Agency: Revolver / REDFERN + Clemenger BBDO + Blockhead / Sydney + Transport Accident Commission / Melbourne
Client: Transport Accident Commission Category: Visual Effects / Single
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
The Store
Agency: Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client: Renault Category: Production Design
Tough Turban: B2B Packaging
Agency: Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client: Pfaff Harley-Davidson Category: Craft / Printing & Paper Craft
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Events & Experiential
Mrs. Hayes
Agency: division7 + Commonwealth//McCann / Detroit + AFX Creative + Cabin Edit
Client: Chevrolet Category: Long Form Video / Single
EVs on Screen
Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client: Netflix and General Motors Category: Television & VOD / 30 Seconds and Under - Single
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: P.O.P. & In-Store / Series
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Active Engagement / Call to Action
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Experiential & Installations / Experiential & Immersive
SEE HER GREATNESS
Agency: Leo Burnett / Detroit + Carat / New York + Finger Music and Sound Design / Brooklyn + Cutters / Chicago
Client: Buick Category: Integrated Campaign
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Stunts & Activations
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: mycar Category: Innovation & Transformation / Innovation in Integrated
Reduce the Ride
Agency: Happiness / an FCB alliance / Brussels
Client: D'Ieteren / Husk Category: Single Region or Market / CSR
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Typography
EVs on Screen
Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client: Netflix and General Motors Category: Television & VOD / 31-60 Seconds - Single
Review Hacking
Agency: DDB / Paris + Skoda / Roissy en France
Client: Skoda Category: Influencer Marketing / Single Channel
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Physical Items
Silent Letters
Agency: M&C Saatchi Abel + Sonovision Studios / Johannesburg
Client: Lexus South Africa Category: Craft / Writing - Series
EVs on Screen
Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client: Netflix and General Motors Category: Brand Partnerships
DRIFT MEETS DRONE
Agency: SIX INC. / Tokyo + HAKUHODO Inc. / Tokyo
Client: Toyota Motor Corporation Category: Cinematography / Single
The Store
Agency: Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client: Renault Category: Cinematography / Single
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client: Vattenfall Category: Sustainable Development Goals
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Physical Products
Game On
Agency: Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg
Client: Volkswagen South Africa Category: Visual Craft / Animation
Drive 2 Extremes
Agency: Keko / Dubai + Porsche Middle East & Africa / Dubai + PHD MENA / Dubai + Stoked Films / Dubai
Client: Porsche Middle East & Africa Category: Innovation & Transformation / Innovation in Moving Image Craft
Millboard
Agency: Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin
Client: Mercedes-Benz Category: Experiential & Installations / Brand Installations
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Cultural Driver
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc. Category: Experiential / In-Person Events
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia Category: Gaming / Mobile
Sopranos
Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles
Client: Chevrolet Category: Brand Partnerships
Lost Roads
Agency: Commonwealth//McCann / Bogota
Client: General Motors / Chevrolet Category: Full Length Video / Single or Series / Episodic
Walter the Cat Series
Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York
Client: Chevrolet Category: Online Films & Video / Long Form - Series
Kia Inspiring Billboards
Agency: INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Marshmallow Laser Feast / London
Client: Kia Corporation Category: Data Visualization / Static or Dynamic
Drive 2 Extremes
Agency: Keko / Dubai + PHD MENA / Dubai + Stoked Films / Dubai + Porsche Middle East & Africa / Dubai
Client: Porsche Middle East & Africa Category: Cinematography / Single
Award:
2023 Social Media Best of Discipline Pencil
Agency:
TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Best of Social Media
Annual ID:
OS23_SM000G
Award:
2023 Green Pencil Green Pencil
Agency:
NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Green Pencil
Annual ID:
OS23_GP001E
Award:
2023 Social Media Gold Pencil
Agency:
TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Social Channel / Multi-Platform
Annual ID:
OS23_SM001G
Award:
2023 IP & Product Design Silver Pencil
Agency:
NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Brand Partnerships
Annual ID:
OS23_IP007S
Award:
2023 Social Media Silver Pencil
Agency:
TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM018S
Award:
2023 Out of Home Bronze Pencil
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Typography
Annual ID:
OS23_OH032B
Award:
2023 IP & Product Design Bronze Pencil
Agency:
NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP015B
Award:
2023 Design Bronze Pencil
Agency:
Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client:
Pfaff Harley-Davidson
Title:
Tough Turban: B2B Packaging
Category:
Packaging / Specialty
Annual ID:
OS23_DE047B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Revolver / REDFERN + Clemenger BBDO + Blockhead / Sydney + Transport Accident Commission / Melbourne
Client:
Transport Accident Commission
Title:
Only Protected for a moment
Category:
Visual Effects / Single
Annual ID:
OS23_MI036B
Award:
2023 Out of Home Bronze Pencil
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Annual ID:
OS23_OH030B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client:
Renault
Title:
The Store
Category:
Production Design
Annual ID:
OS23_MI035B
Award:
2023 Design Merit Award
Agency:
Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client:
Pfaff Harley-Davidson
Title:
Tough Turban: B2B Packaging
Category:
Craft / Printing & Paper Craft
Annual ID:
OS23_DE187M
Award:
2023 Public Relations Merit Award
Agency:
DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Events & Experiential
Annual ID:
OS23_PR053M
Award:
2023 Branded Entertainment Merit Award
Agency:
division7 + Commonwealth//McCann / Detroit + AFX Creative + Cabin Edit
Client:
Chevrolet
Title:
Mrs. Hayes
Category:
Long Form Video / Single
Annual ID:
OS23_BE057M
Award:
2023 Film & Video Merit Award
Agency:
the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client:
Netflix and General Motors
Title:
EVs on Screen
Category:
Television & VOD / 30 Seconds and Under - Single
Annual ID:
OS23_FI044M
Award:
2023 Direct Marketing Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Annual ID:
OS23_DM119M
Award:
2023 Print & Promotional Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Posters / Series
Annual ID:
OS23_PT039M
Award:
2023 Branded Entertainment Merit Award
Agency:
MullenLowe U.S.
Client:
Acura
Title:
Chiaki's Journey
Category:
Craft / Art Direction
Annual ID:
OS23_BE099M
Award:
2023 Design Merit Award
Agency:
Publicis / Toronto
Client:
Jeep
Title:
Jeep Code
Category:
Digital Design
Annual ID:
OS23_DE134M
Award:
2023 Design Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Annual ID:
OS23_DE172M
Award:
2023 Out of Home Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
P.O.P. & In-Store / Series
Annual ID:
OS23_OH042M
Award:
2023 Social Media Merit Award
Agency:
DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM079M
Award:
2023 Print & Promotional Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Annual ID:
OS23_PT056M
Award:
2023 Out of Home Merit Award
Agency:
DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH068M
Award:
2023 Integrated Merit Award
Agency:
Leo Burnett / Detroit + Carat / New York + Finger Music and Sound Design / Brooklyn + Cutters / Chicago
Client:
Buick
Title:
SEE HER GREATNESS
Category:
Integrated Campaign
Annual ID:
OS23_IG044M
Award:
2023 Social Media Merit Award
Agency:
DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Stunts & Activations
Annual ID:
OS23_SM092M
Award:
2023 Integrated Merit Award
Agency:
TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client:
mycar
Title:
R Plates
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS23_IG059M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
D'Ieteren / Husk
Title:
Reduce the Ride
Category:
Single Region or Market / CSR
Annual ID:
OS23_CE025M
Award:
2023 Print & Promotional Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Typography
Annual ID:
OS23_PT066M
Award:
2023 Film & Video Merit Award
Agency:
the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client:
Netflix and General Motors
Title:
EVs on Screen
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI062M
Award:
2023 Social Media Merit Award
Agency:
DDB / Paris + Skoda / Roissy en France
Client:
Skoda
Title:
Review Hacking
Category:
Influencer Marketing / Single Channel
Annual ID:
OS23_SM100M
Award:
2023 Direct Marketing Merit Award
Agency:
DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Physical Items
Annual ID:
OS23_DM059M
Award:
2023 Radio & Audio Merit Award
Agency:
M&C Saatchi Abel + Sonovision Studios / Johannesburg
Client:
Lexus South Africa
Title:
Silent Letters
Category:
Craft / Writing - Series
Annual ID:
OS23_RA038M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client:
Netflix and General Motors
Title:
EVs on Screen
Category:
Brand Partnerships
Annual ID:
OS23_IN075M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
SIX INC. / Tokyo + HAKUHODO Inc. / Tokyo
Client:
Toyota Motor Corporation
Title:
DRIFT MEETS DRONE
Category:
Cinematography / Single
Annual ID:
OS23_MI084M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client:
Renault
Title:
The Store
Category:
Cinematography / Single
Annual ID:
OS23_MI087M
Award:
2023 Sustainable Development Goals Pencil Merit Award
Agency:
NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Sustainable Development Goals
Annual ID:
OS23_SD008M
Award:
2023 Experiential & Immersive Merit Award
Agency:
DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Physical Products
Annual ID:
OS23_EX068M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg
Client:
Volkswagen South Africa
Title:
Game On
Category:
Visual Craft / Animation
Annual ID:
OS23_IC034M
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Keko / Dubai + Porsche Middle East & Africa / Dubai + PHD MENA / Dubai + Stoked Films / Dubai
Client:
Porsche Middle East & Africa
Title:
Drive 2 Extremes
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI041S
Award:
2022 Out of Home Silver Pencil
Agency:
Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin
Client:
Mercedes-Benz
Title:
Millboard
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS22_OH017S
Award:
2022 Cultural Driver Bronze Pencil
Agency:
Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Cultural Driver
Annual ID:
OS22_CD004B
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Experiential / In-Person Events
Annual ID:
OS22_BE030B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client:
Volkswagen Group Australia
Title:
The Ad Break Championship – GTI Hijack
Category:
Gaming / Mobile
Annual ID:
OS22_IN025B
Award:
2022 Film Bronze Pencil
Agency:
Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles
Client:
Chevrolet
Title:
Sopranos
Category:
Brand Partnerships
Annual ID:
OS22_FI038B
Award:
2022 Branded Entertainment Merit Award
Agency:
Commonwealth//McCann / Bogota
Client:
General Motors / Chevrolet
Title:
Lost Roads
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE056M
Award:
2022 Moving Image Craft Merit Award
Agency:
Bipolar Studio / Los Angeles
Client:
Porsche
Title:
Electricity
Category:
Visual Effects / Single
Annual ID:
OS22_MI123M
Award:
2022 Film Merit Award
Agency:
Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York
Client:
Chevrolet
Title:
Walter the Cat Series
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS22_FI107M
Award:
2022 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Marshmallow Laser Feast / London
Client:
Kia Corporation
Title:
Kia Inspiring Billboards
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS22_DE105M
Award:
2022 Moving Image Craft Merit Award
Agency:
Keko / Dubai + PHD MENA / Dubai + Stoked Films / Dubai + Porsche Middle East & Africa / Dubai
Client:
Porsche Middle East & Africa
Title:
Drive 2 Extremes
Category:
Cinematography / Single
Annual ID:
OS22_MI098M
