The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Awareness / Advocacy / Education / Fundraising

Award

Agency

Client

Title

Category

Annual ID

David's Unusables Agency: Special New Zealand + Motor Neurone Disease New Zealand + The Post Office Client: Motor Neurone Disease New Zealand (MND NZ) Category: Direct Marketing
Erase The Line Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo Client: The Chrysalis Initiative Category: Craft / Art Direction
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Integrated Branding
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Public Relations
SOCIAL BULLETS Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Creative Use of Data
NikeSync Agency: R/GA / London Client: Nike Category: Utility
Self-Exam Filter Agency: Wunderman Thompson / Sao Paulo + Johnson & Johnson Client: Johnson & Johnson Category: Utility
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Public Relations
Erase The Line Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo Client: The Chrysalis Initiative Category: Print
Erase The Line Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo Client: The Chrysalis Initiative Category: Craft / Art Direction
The Mirror - See Me As I Am Agency: FCB India LLP Advertising Ltd / Delhi + UNAIDS / Geneva + Goodmorning Films / Mumbai Client: UNAIDS Category: Film
Disease Dilemmas Agency: BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney Client: The Garvan Institute of Medical Research Category: Out of Home
Bullying Out Of Home Agency: Friends / Stockholm + Perfect Fools / Stockholm + Ocean Outdoor / Stockholm Client: Friends Category: Out of Home
The Battle Inside Agency: Cheil / Spain Client: CRIS contra el Cáncer Category: Online & Mobile
Behind the pack Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Alliance contre le tabac Category: Online & Mobile
Self-Exam Filter Agency: Wunderman Thompson / Sao Paulo + Johnson & Johnson Client: Johnson & Johnson Category: Social Media
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Print
David’s Unusables Agency: Special New Zealand + Motor Neurone Disease New Zealand + The Post Office Client: Motor Neurone Disease New Zealand (MND NZ) Category: Direct Marketing
Reviews of Hope Agency: Toaster + Google Indonesia + Essence SEA Client: Google Indonesia / Google Search Category: Craft / Data-Driven Personalization
Flags of Generosity Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur Client: Cadbury Category: Innovation & Transformation / Innovation in Lockdown
NikeSync Agency: R/GA / London Client: Nike Category: Online Community / Use of Existing Platform
Disease Dilemmas Agency: BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney Client: The Garvan Institute of Medical Research Category: Integrated Branding
Gabriel Agency: Area 23, An IPG Health Company / New York + ST JOHN’S HEALTH CENTER PROVIDENCE / SANTA MONICA + MARCH OF DIMES / Washington DC + FOUNDNATION / Los Angeles Client: ST JOHN’S HEALTH CENTER PROVIDENCE/ MARCH OF DIMES Category: Film
GRADE SHAMING Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Out of Home
Flags of Generosity Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur Client: Cadbury Category: Out of Home
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Out of Home
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Gaming / Computer & Console
SOCIAL BULLETS Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Social Media
Abolish §219a Agency: Grey Germany / Hamburg Client: TERRE DES FEMMES Category: Social Media
Periods For Periods Agency: Rethink + Periods For Periods Client: Periods For Periods Category: Social Media
Teenage Dream Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Public Relations
Abolish §219a Agency: Grey Germany / Hamburg Client: TERRE DES FEMMES Category: Public Relations
Lil Sugar – Master of Disguise Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo Client: Hip Hop Public Health Category: Craft / Writing
Day After Day Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: White Ribbon Category: Craft / Writing
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: UX / UI / User Experience / CX / DX
Soulfuel™️ Safe Lamp™️ Agency: Joe Public United / Johannesburg Client: Chicken Licken Category: Promotional Items
Ballsy Ribbon Agency: Rethink + BC Cancer Foundation Client: BC Cancer Foundation Category: Promotional Items
BODY SHAMING Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Craft / Art Direction
CULTURE SHAMING Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Craft / Art Direction
GRADE SHAMING Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Craft / Art Direction
SEX SHAMING Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Craft / Art Direction
Lil Sugar – Master of Disguise Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo Client: Hip Hop Public Health Category: Craft / Art Direction
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Craft / Art Direction
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Print
Erase The Line Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo Client: The Chrysalis Initiative Category: Print
Helpline on The Cover Agency: Havas / Tel Aviv Client: Laisha Category: Direct Marketing
Teenage Dream Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Film
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology

2022 Pharma Gold Pencil

Special New Zealand + Motor Neurone Disease New Zealand + The Post Office

Motor Neurone Disease New Zealand (MND NZ)

David's Unusables

Direct Marketing

OS22_PH001G

2022 Pharma Gold Pencil

Intouch Group / New York + Videocubo.tv / Sao Paolo

The Chrysalis Initiative

Erase The Line

Craft / Art Direction

OS22_PH007G

2022 Health & Wellness Gold Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Integrated Branding

OS22_HW007G

2022 Health & Wellness Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Public Relations

OS22_HW004G

2022 Health & Wellness Silver Pencil

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

SOCIAL BULLETS

Creative Use of Data

OS22_HW009S

2022 Interactive, Online & Mobile Silver Pencil

R/GA / London

Nike

NikeSync

Utility

OS22_IN010S

2022 Interactive, Online & Mobile Silver Pencil

Wunderman Thompson / Sao Paulo + Johnson & Johnson

Johnson & Johnson

Self-Exam Filter

Utility

OS22_IN011S

2022 Health & Wellness Silver Pencil

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Public Relations

OS22_HW013S

2022 Pharma Silver Pencil

Intouch Group / New York + Videocubo.tv / Sao Paolo

The Chrysalis Initiative

Erase The Line

Print

OS22_PH006S

2022 Health & Wellness Silver Pencil

Intouch Group / New York + Videocubo.tv / Sao Paolo

The Chrysalis Initiative

Erase The Line

Craft / Art Direction

OS22_HW015S

2022 Health & Wellness Silver Pencil

FCB India LLP Advertising Ltd / Delhi + UNAIDS / Geneva + Goodmorning Films / Mumbai

UNAIDS

The Mirror - See Me As I Am

Film

OS22_HW012S

2022 Health & Wellness Bronze Pencil

BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney

The Garvan Institute of Medical Research

Disease Dilemmas

Out of Home

OS22_HW026B

2022 Health & Wellness Bronze Pencil

Friends / Stockholm + Perfect Fools / Stockholm + Ocean Outdoor / Stockholm

Friends

Bullying Out Of Home

Out of Home

OS22_HW027B

2022 Health & Wellness Bronze Pencil

Cheil / Spain

CRIS contra el Cáncer

The Battle Inside

Online & Mobile

OS22_HW022B

2022 Health & Wellness Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Alliance contre le tabac

Behind the pack

Online & Mobile

OS22_HW023B

2022 Health & Wellness Bronze Pencil

Wunderman Thompson / Sao Paulo + Johnson & Johnson

Johnson & Johnson

Self-Exam Filter

Social Media

OS22_HW024B

2022 Health & Wellness Bronze Pencil

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Print

OS22_HW025B

2022 Health & Wellness Bronze Pencil

Special New Zealand + Motor Neurone Disease New Zealand + The Post Office

Motor Neurone Disease New Zealand (MND NZ)

David’s Unusables

Direct Marketing

OS22_HW021B

2022 Health & Wellness Merit Award

Toaster + Google Indonesia + Essence SEA

Google Indonesia / Google Search

Reviews of Hope

Craft / Data-Driven Personalization

OS22_HW077M

2022 Health & Wellness Merit Award

Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur

Cadbury

Flags of Generosity

Innovation & Transformation / Innovation in Lockdown

OS22_HW082M

2022 Interactive, Online & Mobile Merit Award

R/GA / London

Nike

NikeSync

Online Community / Use of Existing Platform

OS22_IN047M

2022 Pharma Merit Award

BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney

The Garvan Institute of Medical Research

Disease Dilemmas

Integrated Branding

OS22_PH023M

2022 Pharma Merit Award

Area 23, An IPG Health Company / New York + ST JOHN’S HEALTH CENTER PROVIDENCE / SANTA MONICA + MARCH OF DIMES / Washington DC + FOUNDNATION / Los Angeles

ST JOHN’S HEALTH CENTER PROVIDENCE/ MARCH OF DIMES

Gabriel

Film

OS22_PH016M

2022 Health & Wellness Merit Award

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

GRADE SHAMING

Out of Home

OS22_HW055M

2022 Health & Wellness Merit Award

Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur

Cadbury

Flags of Generosity

Out of Home

OS22_HW057M

2022 Health & Wellness Merit Award

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Out of Home

OS22_HW058M

2022 Interactive, Online & Mobile Merit Award

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

The Cost of Bullying

Gaming / Computer & Console

OS22_IN063M

2022 Health & Wellness Merit Award

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

SOCIAL BULLETS

Social Media

OS22_HW048M

2022 Health & Wellness Merit Award

Grey Germany / Hamburg

TERRE DES FEMMES

Abolish §219a

Social Media

OS22_HW049M

2022 Health & Wellness Merit Award

Rethink + Periods For Periods

Periods For Periods

Periods For Periods

Social Media

OS22_HW052M

2022 Health & Wellness Merit Award

BBDO / New York + Dini von Mueffling Communications + Smuggler

Sandy Hook Promise

Teenage Dream

Public Relations

OS22_HW060M

2022 Health & Wellness Merit Award

Grey Germany / Hamburg

TERRE DES FEMMES

Abolish §219a

Public Relations

OS22_HW061M

2022 Health & Wellness Merit Award

Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo

Hip Hop Public Health

Lil Sugar – Master of Disguise

Craft / Writing

OS22_HW073M

2022 Health & Wellness Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

White Ribbon

Day After Day

Craft / Writing

OS22_HW074M

2022 Interactive & Mobile Craft Merit Award

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

The Cost of Bullying

UX / UI / User Experience / CX / DX

OS22_IC017M

2022 Health & Wellness Merit Award

Joe Public United / Johannesburg

Chicken Licken

Soulfuel™️ Safe Lamp™️

Promotional Items

OS22_HW038M

2022 Health & Wellness Merit Award

Rethink + BC Cancer Foundation

BC Cancer Foundation

Ballsy Ribbon

Promotional Items

OS22_HW040M

2022 Health & Wellness Merit Award

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

BODY SHAMING

Craft / Art Direction

OS22_HW065M

2022 Health & Wellness Merit Award

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

CULTURE SHAMING

Craft / Art Direction

OS22_HW066M

2022 Health & Wellness Merit Award

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

GRADE SHAMING

Craft / Art Direction

OS22_HW067M

2022 Health & Wellness Merit Award

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

SEX SHAMING

Craft / Art Direction

OS22_HW068M

2022 Health & Wellness Merit Award

Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo

Hip Hop Public Health

Lil Sugar – Master of Disguise

Craft / Art Direction

OS22_HW069M

2022 Health & Wellness Merit Award

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Craft / Art Direction

OS22_HW070M

2022 Health & Wellness Merit Award

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Print

OS22_HW053M

2022 Health & Wellness Merit Award

Intouch Group / New York + Videocubo.tv / Sao Paolo

The Chrysalis Initiative

Erase The Line

Print

OS22_HW054M

2022 Health & Wellness Merit Award

Havas / Tel Aviv

Laisha

Helpline on The Cover

Direct Marketing

OS22_HW042M

2022 Health & Wellness Merit Award

BBDO / New York + Dini von Mueffling Communications + Smuggler

Sandy Hook Promise

Teenage Dream

Film

OS22_HW044M

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Direct Marketing

OS_HW20_001G

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Health & Wellness

OS_HW20_026G

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Digital / Use of Technology

OS_HW20_018G

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