The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Awareness / Advocacy / Education / Fundraising

Award

Agency

Client

Title

Category

Annual ID

Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Out of Home / Health & Wellness
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Out of Home / Health & Wellness
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Print / Health & Wellness
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Digital / Web & Mobile
Sip Safe Agency: VMLY&R / Melbourne Client: Monash University Category: Innovation in Health & Wellness
Blink To Speak Agency: TBWAIndia / Mumbai Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Innovation in Health & Wellness
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Experiential / Immersive / Events
Blink To Speak Agency: TBWAIndia / Mumbai Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Products
Sip Safe Agency: VMLY&R / Melbourne Client: Monash University Category: Direct Marketing
The Rape Tax Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York Client: National Organization for Victim Assistance (NOVA) Category: Direct Marketing
Air Time Agency: Cossette / Toronto + Pirate / Toronto + OMD / Toronto + Cossette Media / Toronto Client: SickKids Foundation Category: Radio & Audio
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Public Relations
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Public Relations
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Public Relations
The Most Vicious Cycle Agency: McCann / New York Client: March for Our Lives Category: Public Relations
War Correspondents on Breast Cancer Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid Client: Samsung Electronics Iberia Category: Branded Content
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Film / Health & Wellness
The Most Vicious Cycle Agency: McCann / New York + March for our Lives / Parkland Client: March for our Lives Category: Film / Health & Wellness
I Touch Myself Project X Serena Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Digital / Social Media
Booberang Agency: Leo Burnett / London + Ridley Scott Associates / London + The Mill / London Client: Breast Cancer Care Category: Digital / Social Media
Pre-Testie Bestie Agency: FCB New Zealand / Auckland Client: Health Promotion Agency Category: Digital / Social Media
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Digital / Social Media
SickKids VS: #10YearChallenge Agency: Cossette / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Digital / Social Media
#BodyCantWait Agency: Herezie Group / Paris Client: HANDICAP INTERNATIONAL Category: Out of Home / Health & Wellness
Phone-Life Balance Agency: Ogilvy / New York Client: Motorola Category: Out of Home / Health & Wellness
Valuable Inheritance Agency: McCann Health / São Paulo + Lightfarm Brasil / Rio de Janeiro Client: hospital moinhos de vento Category: Print / Health & Wellness
War Correspondents on Breast Cancer Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid Client: Samsung Category: Print / Health & Wellness
TXT 2 HLP Agency: Area 23, An FCB Health Network Company / New York Client: NY Presbyterian Hospital Category: Digital / Web & Mobile
The Worst Restaurant In Town Agency: Area 23, An FCB Health Network Company / New York + The diaTribe Foundation / San Francisco, CA Client: The diaTribe Foundation Category: Digital / Web & Mobile
The Attack Agency: Havas Lynx Group / Manchester Client: Astra Zeneca Category: Film / Pharma
Reverse Agency: Matter Unlimited / New York + Whitelist / Los Angeles Client: Merck For Mothers Category: Film / Pharma
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Innovation in Health & Wellness
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Health & Wellness
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Category: Experiential / Immersive / Events
Good Morning Peyton Agency: CDM / New York + Link9 / New York Client: National Organization of Rare Disorders Category: Experiential / Immersive / Events
Reversible Poetry Agency: McCann / Bristol Client: Refuge - Lisa King Category: Integrated Branding
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Direct Marketing
RX Prescription Stickers Agency: The Classic Partnership Advertising / Dubai Client: Dubai Health Authority Category: Direct Marketing
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Direct Marketing
Ducking Autocorrect Agency: Clemenger BBDO Sydney / Walsh Bay Client: Dry July Category: Radio & Audio
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Category: Public Relations
Phone-Life Balance Agency: Ogilvy / New York Client: Motorola Category: Public Relations
The Face of Distracted Driving: Forrest Agency: BBDO / New York + Biscuit Client: AT&T Category: Branded Content
I Touch Myself Project X Serena Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Branded Content
The Indoor Generation Agency: &Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen Client: VELUX Category: Branded Content
Make Room Agency: Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm Client: Arbetsförmedlingen – Swedish public employment Category: Film / Health & Wellness
I Touch Myself Project X Serena Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Film / Health & Wellness
Good Morning Peyton Agency: CDM / New York + Link9 / New York Client: National Organization of Rare Disorders Category: Film / Health & Wellness
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Film / Health & Wellness
Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product

2019 Health, Wellness & Pharma Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Out of Home / Health & Wellness

OS_HW19018G

2019 Health, Wellness & Pharma Bronze Pencil

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Out of Home / Health & Wellness

OS_HW19019B

2019 Health, Wellness & Pharma Silver Pencil

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Print / Health & Wellness

OS_HW19016S

2019 Health, Wellness & Pharma Silver Pencil

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Digital / Web & Mobile

OS_HW19012S

2019 Health, Wellness & Pharma Silver Pencil

VMLY&R / Melbourne

Monash University

Sip Safe

Innovation in Health & Wellness

OS_HW19026S

2019 Health, Wellness & Pharma Silver Pencil

TBWAIndia / Mumbai

NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation

Blink To Speak

Innovation in Health & Wellness

OS_HW19027S

2019 Health, Wellness & Pharma Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Experiential / Immersive / Events

OS_HW19003G

2019 Health, Wellness & Pharma Gold Pencil

TBWAIndia / Mumbai

NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation

Blink To Speak

Products

OS_HW19005G

2019 Health, Wellness & Pharma Silver Pencil

VMLY&R / Melbourne

Monash University

Sip Safe

Direct Marketing

OS_HW19007S

2019 Health, Wellness & Pharma Silver Pencil

Area 23, An FCB Health Network Company / New York + FCB Global / New York

National Organization for Victim Assistance (NOVA)

The Rape Tax

Direct Marketing

OS_HW19008S

2019 Health, Wellness & Pharma Bronze Pencil

Cossette / Toronto + Pirate / Toronto + OMD / Toronto + Cossette Media / Toronto

SickKids Foundation

Air Time

Radio & Audio

OS_HW19024B

2019 Health, Wellness & Pharma Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Public Relations

OS_HW19020G

2019 Health, Wellness & Pharma Gold Pencil

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Public Relations

OS_HW19021G

2019 Health, Wellness & Pharma Silver Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Public Relations

OS_HW19022S

2019 Health, Wellness & Pharma Silver Pencil

McCann / New York

March for Our Lives

The Most Vicious Cycle

Public Relations

OS_HW19023S

2019 Health, Wellness & Pharma Bronze Pencil

Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid

Samsung Electronics Iberia

War Correspondents on Breast Cancer

Branded Content

OS_HW19002B

2019 Health, Wellness & Pharma Bronze Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Film / Health & Wellness

OS_HW19010B

2019 Health, Wellness & Pharma Bronze Pencil

McCann / New York + March for our Lives / Parkland

March for our Lives

The Most Vicious Cycle

Film / Health & Wellness

OS_HW19011B

2019 Health, Wellness & Pharma Merit Award

J Walter Thompson / Sydney + Berlei / Sydney

Berlei

I Touch Myself Project X Serena

Digital / Social Media

OS_HW19058M

2019 Health, Wellness & Pharma Merit Award

Leo Burnett / London + Ridley Scott Associates / London + The Mill / London

Breast Cancer Care

Booberang

Digital / Social Media

OS_HW19059M

2019 Health, Wellness & Pharma Merit Award

FCB New Zealand / Auckland

Health Promotion Agency

Pre-Testie Bestie

Digital / Social Media

OS_HW19061M

2019 Health, Wellness & Pharma Merit Award

BBDO / New York + OPositive + DiniVonMuefflingCommunications

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Digital / Social Media

OS_HW19062M

2019 Health, Wellness & Pharma Merit Award

Cossette / Toronto + SickKids Foundation / Toronto

SickKids Foundation

SickKids VS: #10YearChallenge

Digital / Social Media

OS_HW19063M

2019 Health, Wellness & Pharma Merit Award

Herezie Group / Paris

HANDICAP INTERNATIONAL

#BodyCantWait

Out of Home / Health & Wellness

OS_HW19072M

2019 Health, Wellness & Pharma Merit Award

Ogilvy / New York

Motorola

Phone-Life Balance

Out of Home / Health & Wellness

OS_HW19073M

2019 Health, Wellness & Pharma Merit Award

McCann Health / São Paulo + Lightfarm Brasil / Rio de Janeiro

hospital moinhos de vento

Valuable Inheritance

Print / Health & Wellness

OS_HW19067M

2019 Health, Wellness & Pharma Merit Award

Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid

Samsung

War Correspondents on Breast Cancer

Print / Health & Wellness

OS_HW19068M

2019 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

NY Presbyterian Hospital

TXT 2 HLP

Digital / Web & Mobile

OS_HW19054M

2019 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + The diaTribe Foundation / San Francisco, CA

The diaTribe Foundation

The Worst Restaurant In Town

Digital / Web & Mobile

OS_HW19057M

2019 Health, Wellness & Pharma Merit Award

Havas Lynx Group / Manchester

Astra Zeneca

The Attack

Film / Pharma

OS_HW19052M

2019 Health, Wellness & Pharma Merit Award

Matter Unlimited / New York + Whitelist / Los Angeles

Merck For Mothers

Reverse

Film / Pharma

OS_HW19053M

2019 Health, Wellness & Pharma Merit Award

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Innovation in Health & Wellness

OS_HW19082M

2019 Health, Wellness & Pharma Merit Award

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Innovation in Health & Wellness

OS_HW19083M

2019 Health, Wellness & Pharma Merit Award

DDB Mudra Group / Mumbai

Johnson & Johnson

Project Free Period

Experiential / Immersive / Events

OS_HW19037M

2019 Health, Wellness & Pharma Merit Award

CDM / New York + Link9 / New York

National Organization of Rare Disorders

Good Morning Peyton

Experiential / Immersive / Events

OS_HW19038M

2019 Health, Wellness & Pharma Merit Award

McCann / Bristol

Refuge - Lisa King

Reversible Poetry

Integrated Branding

OS_HW19081M

2019 Health, Wellness & Pharma Merit Award

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Direct Marketing

OS_HW19041M

2019 Health, Wellness & Pharma Merit Award

The Classic Partnership Advertising / Dubai

Dubai Health Authority

RX Prescription Stickers

Direct Marketing

OS_HW19042M

2019 Health, Wellness & Pharma Merit Award

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Direct Marketing

OS_HW19043M

2019 Health, Wellness & Pharma Merit Award

Clemenger BBDO Sydney / Walsh Bay

Dry July

Ducking Autocorrect

Radio & Audio

OS_HW19079M

2019 Health, Wellness & Pharma Merit Award

DDB Mudra Group / Mumbai

Johnson & Johnson

Project Free Period

Public Relations

OS_HW19076M

2019 Health, Wellness & Pharma Merit Award

Ogilvy / New York

Motorola

Phone-Life Balance

Public Relations

OS_HW19077M

2019 Health, Wellness & Pharma Merit Award

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving: Forrest

Branded Content

OS_HW19030M

2019 Health, Wellness & Pharma Merit Award

J Walter Thompson / Sydney + Berlei / Sydney

Berlei

I Touch Myself Project X Serena

Branded Content

OS_HW19031M

2019 Health, Wellness & Pharma Merit Award

&Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen

VELUX

The Indoor Generation

Branded Content

OS_HW19036M

2019 Health, Wellness & Pharma Merit Award

Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm

Arbetsförmedlingen – Swedish public employment

Make Room

Film / Health & Wellness

OS_HW19044M

2019 Health, Wellness & Pharma Merit Award

J Walter Thompson / Sydney + Berlei / Sydney

Berlei

I Touch Myself Project X Serena

Film / Health & Wellness

OS_HW19045M

2019 Health, Wellness & Pharma Merit Award

CDM / New York + Link9 / New York

National Organization of Rare Disorders

Good Morning Peyton

Film / Health & Wellness

OS_HW19047M

2019 Health, Wellness & Pharma Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

White Ribbon

Boys Don't Cry

Film / Health & Wellness

OS_HW19051M

2018 Health, Wellness & Pharma Gold Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC

Ministry of Public Health, Afghanistan

Immunity Charm

Product Design / Physical Product

OS_HW18006G

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