The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awareness / Advocacy / Education / Fundraising
Award
Agency
Client
Title
Category
Annual ID

Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Direct Marketing


The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Experiential / Immersive / Events


Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client: Canadian Women's Foundation Category: Digital / Social Media


Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Digital / Social Media


The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Digital / Web & Mobile


Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology


Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Film / Health & Wellness


5B
Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client: Johnson & Johnson Category: Branded Content


Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness


Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Out of Home / Health & Wellness


Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Public Relations


The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Public Relations


Rowan's Law The Risk
Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto
Client: Government of Ontario Category: Integrated Branding


The Crossing Fence
Agency: Lg2 / Québec + BLVD / Montréal + Touché! / Montréal
Client: Société de l'assurance automobile du Québec Category: Experiential / Immersive / Events


The Toxic Flag
Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client: The Waste Management Coalition and Greenpeace Category: Experiential / Immersive / Events


#BPM100 DANCE PROJECT
Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client: JAPANESE RED CROSS SOCIETY Category: Digital / Social Media


Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client: Canadian Women's Foundation Category: Products


Breath of life
Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client: GlaxoSmithKline Category: Digital / Web & Mobile


BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Digital / Web & Mobile


Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Digital / Web & Mobile


Breath of life
Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client: GlaxoSmithKline Category: Digital / Use of Technology


Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Digital / Use of Technology


Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Direct Marketing


Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail Category: Direct Marketing


Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf
Client: KMSZ - Bone Marrow Donation Center Category: Direct Marketing


The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Direct Marketing


LoFI Beats Suicide
Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client: Vice UK Category: Direct Marketing


Matheo
Agency: TBWAParis / Boulogne-Billancourt + Wanda / Saint-Denis + TBWA\Else / Boulogne-Billancourt + Burns & Smiles / Paris
Client: Burns & Smiles Category: Film / Health & Wellness


Absent
Agency: DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London
Client: Freedom4Girls Category: Film / Health & Wellness


Rowan's Law The Risk
Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto
Client: Government of Ontario Category: Film / Health & Wellness


Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Film / Health & Wellness


The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Film / Health & Wellness


Rescue a Pet, Rescue a Family
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland
Client: Pet Refuge Category: Film / Health & Wellness


Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Film / Health & Wellness


SickKids VS - This Is Why
Agency: Cossette / Toronto + Scouts Honour / Toronto
Client: SickKids Foundation Category: Film / Health & Wellness


The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Branded Content


Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Branded Content


BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Innovation in Health & Wellness


Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Innovation in Health & Wellness


Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail Category: Out of Home / Health & Wellness


The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Out of Home / Health & Wellness


Rules of a F*** Buddy
Agency: DDB Group New Zealand / Auckland
Client: New Zealand Aids Foundation Category: Out of Home / Health & Wellness


Zero Tolerance Ribbon
Agency: Impact BBDO / Dubai + Rhino & Oxpecker / Cairo
Client: 28 Too Many Category: Public Relations


The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Public Relations


For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Public Relations


#STOPMITHANI
Agency: Leo Burnett / Mumbai + Prodigious / Mumbai
Client: HDFC Bank Parivartan Category: Public Relations


Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Annual ID:
OS_HW20_001G

Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_004B

Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client:
Canadian Women's Foundation
Title:
Smells Like Inequality
Category:
Digital / Social Media
Annual ID:
OS_HW20_015S

Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Digital / Social Media
Annual ID:
OS_HW20_016B

Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Digital / Web & Mobile
Annual ID:
OS_HW20_014B

Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_018G

Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client:
New Lives
Title:
Voiceless Women
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_010S

Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client:
Johnson & Johnson
Title:
5B
Category:
Branded Content
Annual ID:
OS_HW20_002B

Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
Rafineri / Istanbul + LÖSEV / Istanbul
Client:
LÖSEV
Title:
Dear Brother
Category:
Branded Content
Annual ID:
OS_HW20_003B

Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_026G

Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_022S

Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Public Relations
Annual ID:
OS_HW20_024S

Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Public Relations
Annual ID:
OS_HW20_025B

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto
Client:
Government of Ontario
Title:
Rowan's Law The Risk
Category:
Integrated Branding
Annual ID:
OS_HW20_088M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AMVBBDO / London
Client:
Guinness
Title:
Clear
Category:
Integrated Branding
Annual ID:
OS_HW20_090M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AMVBBDO / London
Client:
Guinness
Title:
Clear
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_035M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Lg2 / Québec + BLVD / Montréal + Touché! / Montréal
Client:
Société de l'assurance automobile du Québec
Title:
The Crossing Fence
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_036M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client:
The Waste Management Coalition and Greenpeace
Title:
The Toxic Flag
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_037M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client:
JAPANESE RED CROSS SOCIETY
Title:
#BPM100 DANCE PROJECT
Category:
Digital / Social Media
Annual ID:
OS_HW20_064M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client:
Canadian Women's Foundation
Title:
Smells Like Inequality
Category:
Products
Annual ID:
OS_HW20_038M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client:
GlaxoSmithKline
Title:
Breath of life
Category:
Digital / Web & Mobile
Annual ID:
OS_HW20_061M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
BACK2LIFE
Category:
Digital / Web & Mobile
Annual ID:
OS_HW20_062M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil / Hong Kong
Client:
The Hong Kong Stroke Association
Title:
Fatal Recognition
Category:
Digital / Web & Mobile
Annual ID:
OS_HW20_063M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client:
GlaxoSmithKline
Title:
Breath of life
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_066M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil / Hong Kong
Client:
The Hong Kong Stroke Association
Title:
Fatal Recognition
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_070M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Direct Marketing
Annual ID:
OS_HW20_042M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Direct Marketing
Annual ID:
OS_HW20_043M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Direct Marketing
Annual ID:
OS_HW20_044M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Direct Marketing
Annual ID:
OS_HW20_045M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client:
Vice UK
Title:
LoFI Beats Suicide
Category:
Direct Marketing
Annual ID:
OS_HW20_047M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + Wanda / Saint-Denis + TBWA\Else / Boulogne-Billancourt + Burns & Smiles / Paris
Client:
Burns & Smiles
Title:
Matheo
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_050M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London
Client:
Freedom4Girls
Title:
Absent
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_051M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto
Client:
Government of Ontario
Title:
Rowan's Law The Risk
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_052M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_054M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_055M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland
Client:
Pet Refuge
Title:
Rescue a Pet, Rescue a Family
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_056M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_057M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cossette / Toronto + Scouts Honour / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - This Is Why
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_058M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Wieden+Kennedy / New York + HBO / New York
Client:
HBO
Title:
It's OK
Category:
Branded Content
Annual ID:
OS_HW20_030M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Branded Content
Annual ID:
OS_HW20_031M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Branded Content
Annual ID:
OS_HW20_032M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
BACK2LIFE
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_095M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil / Hong Kong
Client:
The Hong Kong Stroke Association
Title:
Fatal Recognition
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_096M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_073M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_074M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
New Zealand Aids Foundation
Title:
Rules of a F*** Buddy
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_076M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Impact BBDO / Dubai + Rhino & Oxpecker / Cairo
Client:
28 Too Many
Title:
Zero Tolerance Ribbon
Category:
Public Relations
Annual ID:
OS_HW20_078M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Public Relations
Annual ID:
OS_HW20_079M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Public Relations
Annual ID:
OS_HW20_081M
