The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awareness / Advocacy / Education / Fundraising
Award
Agency
Client
Title
Category
Annual ID
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Out of Home / Health & Wellness
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Out of Home / Health & Wellness
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Print / Health & Wellness
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Digital / Web & Mobile
Sip Safe
Agency: VMLY&R / Melbourne
Client: Monash University Category: Innovation in Health & Wellness
Blink To Speak
Agency: TBWAIndia / Mumbai
Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Innovation in Health & Wellness
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Experiential / Immersive / Events
Blink To Speak
Agency: TBWAIndia / Mumbai
Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Products
The Rape Tax
Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client: National Organization for Victim Assistance (NOVA) Category: Direct Marketing
Air Time
Agency: Cossette / Toronto + Pirate / Toronto + OMD / Toronto + Cossette Media / Toronto
Client: SickKids Foundation Category: Radio & Audio
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Public Relations
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Public Relations
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Public Relations
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives Category: Public Relations
War Correspondents on Breast Cancer
Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client: Samsung Electronics Iberia Category: Branded Content
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Film / Health & Wellness
The Most Vicious Cycle
Agency: McCann / New York + March for our Lives / Parkland
Client: March for our Lives Category: Film / Health & Wellness
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Digital / Social Media
Booberang
Agency: Leo Burnett / London + Ridley Scott Associates / London + The Mill / London
Client: Breast Cancer Care Category: Digital / Social Media
Pre-Testie Bestie
Agency: FCB New Zealand / Auckland
Client: Health Promotion Agency Category: Digital / Social Media
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Digital / Social Media
SickKids VS: #10YearChallenge
Agency: Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Digital / Social Media
#BodyCantWait
Agency: Herezie Group / Paris
Client: HANDICAP INTERNATIONAL Category: Out of Home / Health & Wellness
Phone-Life Balance
Agency: Ogilvy / New York
Client: Motorola Category: Out of Home / Health & Wellness
Valuable Inheritance
Agency: McCann Health / São Paulo + Lightfarm Brasil / Rio de Janeiro
Client: hospital moinhos de vento Category: Print / Health & Wellness
War Correspondents on Breast Cancer
Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client: Samsung Category: Print / Health & Wellness
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital Category: Digital / Web & Mobile
The Worst Restaurant In Town
Agency: Area 23, An FCB Health Network Company / New York + The diaTribe Foundation / San Francisco, CA
Client: The diaTribe Foundation Category: Digital / Web & Mobile
Reverse
Agency: Matter Unlimited / New York + Whitelist / Los Angeles
Client: Merck For Mothers Category: Film / Pharma
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Innovation in Health & Wellness
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Health & Wellness
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Experiential / Immersive / Events
Good Morning Peyton
Agency: CDM / New York + Link9 / New York
Client: National Organization of Rare Disorders Category: Experiential / Immersive / Events
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Direct Marketing
RX Prescription Stickers
Agency: The Classic Partnership Advertising / Dubai
Client: Dubai Health Authority Category: Direct Marketing
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Direct Marketing
Ducking Autocorrect
Agency: Clemenger BBDO Sydney / Walsh Bay
Client: Dry July Category: Radio & Audio
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Public Relations
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Branded Content
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Branded Content
The Indoor Generation
Agency: &Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen
Client: VELUX Category: Branded Content
Make Room
Agency: Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm
Client: Arbetsförmedlingen – Swedish public employment Category: Film / Health & Wellness
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Film / Health & Wellness
Good Morning Peyton
Agency: CDM / New York + Link9 / New York
Client: National Organization of Rare Disorders Category: Film / Health & Wellness
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Film / Health & Wellness
Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW19018G
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW19019B
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Print / Health & Wellness
Annual ID:
OS_HW19016S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Digital / Web & Mobile
Annual ID:
OS_HW19012S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
VMLY&R / Melbourne
Client:
Monash University
Title:
Sip Safe
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19026S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
TBWAIndia / Mumbai
Client:
NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation
Title:
Blink To Speak
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19027S
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW19003G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
TBWAIndia / Mumbai
Client:
NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation
Title:
Blink To Speak
Category:
Products
Annual ID:
OS_HW19005G
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
VMLY&R / Melbourne
Client:
Monash University
Title:
Sip Safe
Category:
Direct Marketing
Annual ID:
OS_HW19007S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client:
National Organization for Victim Assistance (NOVA)
Title:
The Rape Tax
Category:
Direct Marketing
Annual ID:
OS_HW19008S
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
Cossette / Toronto + Pirate / Toronto + OMD / Toronto + Cossette Media / Toronto
Client:
SickKids Foundation
Title:
Air Time
Category:
Radio & Audio
Annual ID:
OS_HW19024B
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Public Relations
Annual ID:
OS_HW19020G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Public Relations
Annual ID:
OS_HW19021G
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Public Relations
Annual ID:
OS_HW19022S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Public Relations
Annual ID:
OS_HW19023S
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client:
Samsung Electronics Iberia
Title:
War Correspondents on Breast Cancer
Category:
Branded Content
Annual ID:
OS_HW19002B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
Sra Rushmore SA / Madrid + Blur Films / Madrid
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Film / Health & Wellness
Annual ID:
OS_HW19010B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
McCann / New York + March for our Lives / Parkland
Client:
March for our Lives
Title:
The Most Vicious Cycle
Category:
Film / Health & Wellness
Annual ID:
OS_HW19011B
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
J Walter Thompson / Sydney + Berlei / Sydney
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Digital / Social Media
Annual ID:
OS_HW19058M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Leo Burnett / London + Ridley Scott Associates / London + The Mill / London
Client:
Breast Cancer Care
Title:
Booberang
Category:
Digital / Social Media
Annual ID:
OS_HW19059M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
FCB New Zealand / Auckland
Client:
Health Promotion Agency
Title:
Pre-Testie Bestie
Category:
Digital / Social Media
Annual ID:
OS_HW19061M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Digital / Social Media
Annual ID:
OS_HW19062M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Cossette / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
SickKids VS: #10YearChallenge
Category:
Digital / Social Media
Annual ID:
OS_HW19063M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Herezie Group / Paris
Client:
HANDICAP INTERNATIONAL
Title:
#BodyCantWait
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW19072M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy / New York
Client:
Motorola
Title:
Phone-Life Balance
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW19073M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / São Paulo + Lightfarm Brasil / Rio de Janeiro
Client:
hospital moinhos de vento
Title:
Valuable Inheritance
Category:
Print / Health & Wellness
Annual ID:
OS_HW19067M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client:
Samsung
Title:
War Correspondents on Breast Cancer
Category:
Print / Health & Wellness
Annual ID:
OS_HW19068M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Digital / Web & Mobile
Annual ID:
OS_HW19054M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + The diaTribe Foundation / San Francisco, CA
Client:
The diaTribe Foundation
Title:
The Worst Restaurant In Town
Category:
Digital / Web & Mobile
Annual ID:
OS_HW19057M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Havas Lynx Group / Manchester
Client:
Astra Zeneca
Title:
The Attack
Category:
Film / Pharma
Annual ID:
OS_HW19052M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Matter Unlimited / New York + Whitelist / Los Angeles
Client:
Merck For Mothers
Title:
Reverse
Category:
Film / Pharma
Annual ID:
OS_HW19053M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19082M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19083M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW19037M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
CDM / New York + Link9 / New York
Client:
National Organization of Rare Disorders
Title:
Good Morning Peyton
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW19038M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
McCann / Bristol
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Integrated Branding
Annual ID:
OS_HW19081M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Direct Marketing
Annual ID:
OS_HW19041M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
The Classic Partnership Advertising / Dubai
Client:
Dubai Health Authority
Title:
RX Prescription Stickers
Category:
Direct Marketing
Annual ID:
OS_HW19042M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Direct Marketing
Annual ID:
OS_HW19043M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Clemenger BBDO Sydney / Walsh Bay
Client:
Dry July
Title:
Ducking Autocorrect
Category:
Radio & Audio
Annual ID:
OS_HW19079M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Public Relations
Annual ID:
OS_HW19076M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy / New York
Client:
Motorola
Title:
Phone-Life Balance
Category:
Public Relations
Annual ID:
OS_HW19077M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Branded Content
Annual ID:
OS_HW19030M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
J Walter Thompson / Sydney + Berlei / Sydney
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Branded Content
Annual ID:
OS_HW19031M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
&Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen
Client:
VELUX
Title:
The Indoor Generation
Category:
Branded Content
Annual ID:
OS_HW19036M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm
Client:
Arbetsförmedlingen – Swedish public employment
Title:
Make Room
Category:
Film / Health & Wellness
Annual ID:
OS_HW19044M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
J Walter Thompson / Sydney + Berlei / Sydney
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Film / Health & Wellness
Annual ID:
OS_HW19045M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
CDM / New York + Link9 / New York
Client:
National Organization of Rare Disorders
Title:
Good Morning Peyton
Category:
Film / Health & Wellness
Annual ID:
OS_HW19047M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
White Ribbon
Title:
Boys Don't Cry
Category:
Film / Health & Wellness
Annual ID:
OS_HW19051M
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client:
Ministry of Public Health, Afghanistan
Title:
Immunity Charm
Category:
Product Design / Physical Product
Annual ID:
OS_HW18006G
