The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awareness / Advocacy / Education / Fundraising
Award
Agency
Client
Title
Category
Annual ID
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation Category: Best of Health & Wellness
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Experiential / Immersive / Events
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation Category: Branded Content
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Branded Content
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE Category: Public Relations
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation Category: Film
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Film
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Craft / Art Direction
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Craft / Art Direction
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Film
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Experiential / Immersive / Events
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Integrated Campaign
The Art of Self Examination
Agency: DAVID / Buenos Aires
Client: MACMA Category: Experiential / Immersive / Events
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Public Relations
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Mobile Applications
Save the Survivors
Agency: Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo
Client: Save the Children Category: Film
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Craft / Art Direction
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Craft / Art Direction
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Craft / Use of Technology
Love Doesn't Take a Break
Agency: VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom
Client: Teva Pharmaceuticals Category: Craft / Writing
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: mycar Category: Integrated PR Campaign
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client: Fondation Anne de Gaulle Category: Public Relations
Daniel's apartment
Agency: Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid
Client: ViiV Healthcare Category: Public Relations
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client: UAE Government Media Office Category: Public Relations
#UnExaminable
Agency: DDB Romania / Bucharest + Media Investment / Bucharest + Porter Novelli / Bucharest + Abis Studio / Bucharest
Client: The VIF Network Category: Film
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Film
Love Doesn't Take a Break
Agency: VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom
Client: Teva Pharmaceuticals Category: Film
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Products
Glossed Over
Agency: Sid Lee / Toronto + Cheekbone Beauty + Sephora Canada
Client: Cheekbone Beauty Category: Products
Touch of Flu - UV Experience
Agency: 21GRAMS + MTP / Glasgow
Client: AstraZeneca Category: Experiential / Immersive / Events
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Online & Mobile
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Online & Mobile
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: mycar Category: Community Building
Buy My Cancer
Agency: Ogilvy Poland / Warsaw
Client: Alivia Cancer Foundation Category: Craft / Use of Technology
Sugar kids
Agency: VMLY&R HEALTH / Madrid
Client: Spanish Ministry of Consumer Affairs Category: Out of Home
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Integrated Campaign
Feel What We Feel
Agency: Grey Canada / Toronto + TANK Worldwide / Montréal
Client: Razom Category: Integrated Campaign
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client: Fondation Anne de Gaulle Category: Experiential / Immersive / Events
FIRST AID FOR HUMANITY
Agency: VMLY&R Poland / Warsaw + Warsaw Witches Association + Havas Media / Poland
Client: BNP PARIBAS POLAND Category: Experiential / Immersive / Events
Daniel's apartment
Agency: Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid
Client: ViiV Healthcare Category: Experiential / Immersive / Events
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Branded Content
I Knew All Along
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon Category: Branded Content
Award:
2023 Health & Wellness Best of Discipline Pencil
Agency:
McCann / Stockholm + McCann Worldgroup / London
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Best of Health & Wellness
Annual ID:
OS23_HW000G
Award:
2023 Health & Wellness Gold Pencil
Agency:
adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client:
CALM + ITV
Title:
The Last Photo
Category:
Experiential / Immersive / Events
Annual ID:
OS23_HW003G
Award:
2023 Health & Wellness Gold Pencil
Agency:
McCann / Stockholm + McCann Worldgroup / London
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Branded Content
Annual ID:
OS23_HW001G
Award:
2023 Health & Wellness Gold Pencil
Agency:
Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client:
PAWS NY
Title:
The Bridge
Category:
Branded Content
Annual ID:
OS23_HW002G
Award:
2023 Health & Wellness Gold Pencil
Agency:
Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Public Relations
Annual ID:
OS23_HW007G
Award:
2023 Health & Wellness Gold Pencil
Agency:
McCann / Stockholm + McCann Worldgroup / London
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Film
Annual ID:
OS23_HW005G
Award:
2023 Health & Wellness Gold Pencil
Agency:
Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client:
PAWS NY
Title:
The Bridge
Category:
Film
Annual ID:
OS23_HW006G
Award:
2023 Health & Wellness Gold Pencil
Agency:
Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client:
PAWS NY
Title:
The Bridge
Category:
Craft / Art Direction
Annual ID:
OS23_HW008G
Award:
2023 Pharma Gold Pencil
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Craft / Art Direction
Annual ID:
OS23_PH003G
Award:
2023 Pharma Gold Pencil
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Film
Annual ID:
OS23_PH002G
Award:
2023 Pharma Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Experiential / Immersive / Events
Annual ID:
OS23_PH007S
Award:
2023 Health & Wellness Silver Pencil
Agency:
adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client:
CALM + ITV
Title:
The Last Photo
Category:
Integrated Campaign
Annual ID:
OS23_HW016S
Award:
2023 Health & Wellness Silver Pencil
Agency:
DAVID / Buenos Aires
Client:
MACMA
Title:
The Art of Self Examination
Category:
Experiential / Immersive / Events
Annual ID:
OS23_HW010S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Edelman / New York
Client:
Vaseline
Title:
See My Skin
Category:
Public Relations
Annual ID:
OS23_HW014S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Public Relations
Annual ID:
OS23_HW015S
Award:
2023 Interactive, Online & Mobile Silver Pencil
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Mobile Applications
Annual ID:
OS23_IN010S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo
Client:
Save the Children
Title:
Save the Survivors
Category:
Film
Annual ID:
OS23_HW012S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Craft / Art Direction
Annual ID:
OS23_HW018S
Award:
2023 Pharma Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Craft / Art Direction
Annual ID:
OS23_PH011S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Design / Packaging
Annual ID:
OS23_HW011S
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Craft / Use of Technology
Annual ID:
OS23_HW035B
Award:
2023 Pharma Bronze Pencil
Agency:
VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom
Client:
Teva Pharmaceuticals
Title:
Love Doesn't Take a Break
Category:
Craft / Writing
Annual ID:
OS23_PH016B
Award:
2023 Public Relations Bronze Pencil
Agency:
TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client:
mycar
Title:
R Plates
Category:
Integrated PR Campaign
Annual ID:
OS23_PR029B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Public Relations
Annual ID:
OS23_HW027B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Public Relations
Annual ID:
OS23_HW028B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid
Client:
ViiV Healthcare
Title:
Daniel's apartment
Category:
Public Relations
Annual ID:
OS23_HW029B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Public Relations
Annual ID:
OS23_HW030B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
DDB Romania / Bucharest + Media Investment / Bucharest + Porter Novelli / Bucharest + Abis Studio / Bucharest
Client:
The VIF Network
Title:
#UnExaminable
Category:
Film
Annual ID:
OS23_HW024B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Film
Annual ID:
OS23_HW025B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Art Direction
Annual ID:
OS23_HW034B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Clemenger BBDO
Client:
FightMND
Title:
I'm Neale Daniher
Category:
Social Media
Annual ID:
OS23_HW026B
Award:
2023 Pharma Bronze Pencil
Agency:
VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom
Client:
Teva Pharmaceuticals
Title:
Love Doesn't Take a Break
Category:
Film
Annual ID:
OS23_PH013B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Products
Annual ID:
OS23_HW022B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Sid Lee / Toronto + Cheekbone Beauty + Sephora Canada
Client:
Cheekbone Beauty
Title:
Glossed Over
Category:
Products
Annual ID:
OS23_HW023B
Award:
2023 Experiential & Immersive Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
SPA
Title:
Placeb'eau
Category:
Physical Products
Annual ID:
OS23_EX063M
Award:
2023 Pharma Merit Award
Agency:
21GRAMS + MTP / Glasgow
Client:
AstraZeneca
Title:
Touch of Flu - UV Experience
Category:
Experiential / Immersive / Events
Annual ID:
OS23_PH017M
Award:
2023 Health & Wellness Merit Award
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Online & Mobile
Annual ID:
OS23_HW068M
Award:
2023 Health & Wellness Merit Award
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Online & Mobile
Annual ID:
OS23_HW069M
Award:
2023 Public Relations Merit Award
Agency:
TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client:
mycar
Title:
R Plates
Category:
Community Building
Annual ID:
OS23_PR058M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy Poland / Warsaw
Client:
Alivia Cancer Foundation
Title:
Buy My Cancer
Category:
Craft / Use of Technology
Annual ID:
OS23_HW093M
Award:
2023 Health & Wellness Merit Award
Agency:
VMLY&R HEALTH / Madrid
Client:
Spanish Ministry of Consumer Affairs
Title:
Sugar kids
Category:
Out of Home
Annual ID:
OS23_HW076M
Award:
2023 Health & Wellness Merit Award
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Integrated Campaign
Annual ID:
OS23_HW084M
Award:
2023 Health & Wellness Merit Award
Agency:
Grey Canada / Toronto + TANK Worldwide / Montréal
Client:
Razom
Title:
Feel What We Feel
Category:
Integrated Campaign
Annual ID:
OS23_HW085M
Award:
2023 Health & Wellness Merit Award
Agency:
Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Experiential / Immersive / Events
Annual ID:
OS23_HW041M
Award:
2023 Health & Wellness Merit Award
Agency:
VMLY&R Poland / Warsaw + Warsaw Witches Association + Havas Media / Poland
Client:
BNP PARIBAS POLAND
Title:
FIRST AID FOR HUMANITY
Category:
Experiential / Immersive / Events
Annual ID:
OS23_HW042M
Award:
2023 Health & Wellness Merit Award
Agency:
Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid
Client:
ViiV Healthcare
Title:
Daniel's apartment
Category:
Experiential / Immersive / Events
Annual ID:
OS23_HW043M
Award:
2023 Health & Wellness Merit Award
Agency:
K1000
Client:
TV3 Marató
Title:
When the heart stops
Category:
Branded Content
Annual ID:
OS23_HW036M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Branded Content
Annual ID:
OS23_HW037M
Award:
2023 Health & Wellness Merit Award
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Branded Content
Annual ID:
OS23_HW039M
Award:
2023 Health & Wellness Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
White Ribbon
Title:
I Knew All Along
Category:
Branded Content
Annual ID:
OS23_HW040M
