The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Awareness / Advocacy / Education / Fundraising

Award

Agency

Client

Title

Category

Annual ID

Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential / Immersive / Events
Smells Like Inequality Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Digital / Social Media
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Digital / Social Media
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Digital / Web & Mobile
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology
Voiceless Women Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Film / Health & Wellness
5B Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles Client: Johnson & Johnson Category: Branded Content
Dear Brother Agency: Rafineri / Istanbul + LÖSEV / Istanbul Client: LÖSEV Category: Branded Content
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Out of Home / Health & Wellness
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Public Relations
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Public Relations
Rowan's Law The Risk Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto Client: Government of Ontario Category: Integrated Branding
Clear Agency: AMVBBDO / London Client: Guinness Category: Integrated Branding
Clear Agency: AMVBBDO / London Client: Guinness Category: Experiential / Immersive / Events
The Crossing Fence Agency: Lg2 / Québec + BLVD / Montréal + Touché! / Montréal Client: Société de l'assurance automobile du Québec Category: Experiential / Immersive / Events
The Toxic Flag Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut Client: The Waste Management Coalition and Greenpeace Category: Experiential / Immersive / Events
#BPM100 DANCE PROJECT Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo Client: JAPANESE RED CROSS SOCIETY Category: Digital / Social Media
Smells Like Inequality Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Products
Breath of life Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai Client: GlaxoSmithKline Category: Digital / Web & Mobile
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Digital / Web & Mobile
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Digital / Web & Mobile
Breath of life Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai Client: GlaxoSmithKline Category: Digital / Use of Technology
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Digital / Use of Technology
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Direct Marketing
Near Miss Memorials Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Direct Marketing
Life Lolli - A lollipop designed to save lives Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Direct Marketing
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Direct Marketing
LoFI Beats Suicide Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Direct Marketing
Matheo Agency: TBWAParis / Boulogne-Billancourt + Wanda / Saint-Denis + TBWA\Else / Boulogne-Billancourt + Burns & Smiles / Paris Client: Burns & Smiles Category: Film / Health & Wellness
Absent Agency: DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London Client: Freedom4Girls Category: Film / Health & Wellness
Rowan's Law The Risk Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto Client: Government of Ontario Category: Film / Health & Wellness
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Film / Health & Wellness
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Film / Health & Wellness
Rescue a Pet, Rescue a Family Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland Client: Pet Refuge Category: Film / Health & Wellness
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Film / Health & Wellness
SickKids VS - This Is Why Agency: Cossette / Toronto + Scouts Honour / Toronto Client: SickKids Foundation Category: Film / Health & Wellness
It's OK Agency: Wieden+Kennedy / New York + HBO / New York Client: HBO Category: Branded Content
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Branded Content
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Branded Content
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Innovation in Health & Wellness
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Innovation in Health & Wellness
Near Miss Memorials Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Out of Home / Health & Wellness
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Out of Home / Health & Wellness
Rules of a F*** Buddy Agency: DDB Group New Zealand / Auckland Client: New Zealand Aids Foundation Category: Out of Home / Health & Wellness
Zero Tolerance Ribbon Agency: Impact BBDO / Dubai + Rhino & Oxpecker / Cairo Client: 28 Too Many Category: Public Relations
The HIV+ Episodes Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Public Relations
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Public Relations
#STOPMITHANI Agency: Leo Burnett / Mumbai + Prodigious / Mumbai Client: HDFC Bank Parivartan Category: Public Relations

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Direct Marketing

OS_HW20_001G

2020 Health, Wellness & Pharma Bronze Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Experiential / Immersive / Events

OS_HW20_004B

2020 Health, Wellness & Pharma Silver Pencil

TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto

Canadian Women's Foundation

Smells Like Inequality

Digital / Social Media

OS_HW20_015S

2020 Health, Wellness & Pharma Bronze Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Digital / Social Media

OS_HW20_016B

2020 Health, Wellness & Pharma Bronze Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Digital / Web & Mobile

OS_HW20_014B

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Digital / Use of Technology

OS_HW20_018G

2020 Health, Wellness & Pharma Silver Pencil

Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen

New Lives

Voiceless Women

Film / Health & Wellness

OS_HW20_010S

2020 Health, Wellness & Pharma Bronze Pencil

UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles

Johnson & Johnson

5B

Branded Content

OS_HW20_002B

2020 Health, Wellness & Pharma Bronze Pencil

Rafineri / Istanbul + LÖSEV / Istanbul

LÖSEV

Dear Brother

Branded Content

OS_HW20_003B

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Health & Wellness

OS_HW20_026G

2020 Health, Wellness & Pharma Silver Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Out of Home / Health & Wellness

OS_HW20_022S

2020 Health, Wellness & Pharma Silver Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Public Relations

OS_HW20_024S

2020 Health, Wellness & Pharma Bronze Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Public Relations

OS_HW20_025B

2020 Health, Wellness & Pharma Merit Award

Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto

Government of Ontario

Rowan's Law The Risk

Integrated Branding

OS_HW20_088M

2020 Health, Wellness & Pharma Merit Award

AMVBBDO / London

Guinness

Clear

Integrated Branding

OS_HW20_090M

2020 Health, Wellness & Pharma Merit Award

AMVBBDO / London

Guinness

Clear

Experiential / Immersive / Events

OS_HW20_035M

2020 Health, Wellness & Pharma Merit Award

Lg2 / Québec + BLVD / Montréal + Touché! / Montréal

Société de l'assurance automobile du Québec

The Crossing Fence

Experiential / Immersive / Events

OS_HW20_036M

2020 Health, Wellness & Pharma Merit Award

Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut

The Waste Management Coalition and Greenpeace

The Toxic Flag

Experiential / Immersive / Events

OS_HW20_037M

2020 Health, Wellness & Pharma Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo

JAPANESE RED CROSS SOCIETY

#BPM100 DANCE PROJECT

Digital / Social Media

OS_HW20_064M

2020 Health, Wellness & Pharma Merit Award

TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto

Canadian Women's Foundation

Smells Like Inequality

Products

OS_HW20_038M

2020 Health, Wellness & Pharma Merit Award

McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai

GlaxoSmithKline

Breath of life

Digital / Web & Mobile

OS_HW20_061M

2020 Health, Wellness & Pharma Merit Award

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

BACK2LIFE

Digital / Web & Mobile

OS_HW20_062M

2020 Health, Wellness & Pharma Merit Award

Cheil / Hong Kong

The Hong Kong Stroke Association

Fatal Recognition

Digital / Web & Mobile

OS_HW20_063M

2020 Health, Wellness & Pharma Merit Award

McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai

GlaxoSmithKline

Breath of life

Digital / Use of Technology

OS_HW20_066M

2020 Health, Wellness & Pharma Merit Award

Cheil / Hong Kong

The Hong Kong Stroke Association

Fatal Recognition

Digital / Use of Technology

OS_HW20_070M

2020 Health, Wellness & Pharma Merit Award

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Direct Marketing

OS_HW20_042M

2020 Health, Wellness & Pharma Merit Award

DDB Group New Zealand / Auckland

Kiwirail

Near Miss Memorials

Direct Marketing

OS_HW20_043M

2020 Health, Wellness & Pharma Merit Award

BBDO GmbH / Duesseldorf

KMSZ - Bone Marrow Donation Center

Life Lolli - A lollipop designed to save lives

Direct Marketing

OS_HW20_044M

2020 Health, Wellness & Pharma Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Direct Marketing

OS_HW20_045M

2020 Health, Wellness & Pharma Merit Award

McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London

Vice UK

LoFI Beats Suicide

Direct Marketing

OS_HW20_047M

2020 Health, Wellness & Pharma Merit Award

TBWAParis / Boulogne-Billancourt + Wanda / Saint-Denis + TBWA\Else / Boulogne-Billancourt + Burns & Smiles / Paris

Burns & Smiles

Matheo

Film / Health & Wellness

OS_HW20_050M

2020 Health, Wellness & Pharma Merit Award

DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London

Freedom4Girls

Absent

Film / Health & Wellness

OS_HW20_051M

2020 Health, Wellness & Pharma Merit Award

Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto

Government of Ontario

Rowan's Law The Risk

Film / Health & Wellness

OS_HW20_052M

2020 Health, Wellness & Pharma Merit Award

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Film / Health & Wellness

OS_HW20_054M

2020 Health, Wellness & Pharma Merit Award

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Film / Health & Wellness

OS_HW20_055M

2020 Health, Wellness & Pharma Merit Award

DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland

Pet Refuge

Rescue a Pet, Rescue a Family

Film / Health & Wellness

OS_HW20_056M

2020 Health, Wellness & Pharma Merit Award

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Film / Health & Wellness

OS_HW20_057M

2020 Health, Wellness & Pharma Merit Award

Cossette / Toronto + Scouts Honour / Toronto

SickKids Foundation

SickKids VS - This Is Why

Film / Health & Wellness

OS_HW20_058M

2020 Health, Wellness & Pharma Merit Award

Wieden+Kennedy / New York + HBO / New York

HBO

It's OK

Branded Content

OS_HW20_030M

2020 Health, Wellness & Pharma Merit Award

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Branded Content

OS_HW20_031M

2020 Health, Wellness & Pharma Merit Award

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Branded Content

OS_HW20_032M

2020 Health, Wellness & Pharma Merit Award

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

BACK2LIFE

Innovation in Health & Wellness

OS_HW20_095M

2020 Health, Wellness & Pharma Merit Award

Cheil / Hong Kong

The Hong Kong Stroke Association

Fatal Recognition

Innovation in Health & Wellness

OS_HW20_096M

2020 Health, Wellness & Pharma Merit Award

DDB Group New Zealand / Auckland

Kiwirail

Near Miss Memorials

Out of Home / Health & Wellness

OS_HW20_073M

2020 Health, Wellness & Pharma Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Out of Home / Health & Wellness

OS_HW20_074M

2020 Health, Wellness & Pharma Merit Award

DDB Group New Zealand / Auckland

New Zealand Aids Foundation

Rules of a F*** Buddy

Out of Home / Health & Wellness

OS_HW20_076M

2020 Health, Wellness & Pharma Merit Award

Impact BBDO / Dubai + Rhino & Oxpecker / Cairo

28 Too Many

Zero Tolerance Ribbon

Public Relations

OS_HW20_078M

2020 Health, Wellness & Pharma Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

The HIV+ Episodes

Public Relations

OS_HW20_079M

2020 Health, Wellness & Pharma Merit Award

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Public Relations

OS_HW20_081M

2020 Health, Wellness & Pharma Merit Award

Leo Burnett / Mumbai + Prodigious / Mumbai

HDFC Bank Parivartan

#STOPMITHANI

Public Relations

OS_HW20_082M

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