The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Awareness / Advocacy / Education / Fundraising

Award

Agency

Client

Title

Category

Annual ID

Eat a Swede Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Best of Health & Wellness
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Experiential / Immersive / Events
Eat a Swede Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Branded Content
The Bridge Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Branded Content
Morning After Island Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Public Relations
Eat a Swede Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Film
The Bridge Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Film
The Bridge Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Craft / Art Direction
The Outside In Experiment Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield Client: Horizon Therapeutics Category: Craft / Art Direction
The Outside In Experiment Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield Client: Horizon Therapeutics Category: Film
The Unwearable Collection Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo Client: Boehringer Ingelheim Category: Experiential / Immersive / Events
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Integrated Campaign
The Art of Self Examination Agency: DAVID / Buenos Aires Client: MACMA Category: Experiential / Immersive / Events
See My Skin Agency: Edelman / New York Client: Vaseline Category: Public Relations
The Diapér Agency: Mother / Los Angeles + Goop / Los Angeles Client: Baby2Baby Category: Public Relations
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Mobile Applications
Save the Survivors Agency: Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo Client: Save the Children Category: Film
The Unwearable Collection Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo Client: Boehringer Ingelheim Category: Craft / Art Direction
The Unwearable Collection Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo Client: Boehringer Ingelheim Category: Craft / Art Direction
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Design / Packaging
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Craft / Use of Technology
Love Doesn't Take a Break Agency: VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom Client: Teva Pharmaceuticals Category: Craft / Writing
R Plates Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: mycar Category: Integrated PR Campaign
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Public Relations
Anne de Gaulle Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris Client: Fondation Anne de Gaulle Category: Public Relations
Daniel's apartment Agency: Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid Client: ViiV Healthcare Category: Public Relations
Empty Plates Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis Client: UAE Government Media Office Category: Public Relations
#UnExaminable Agency: DDB Romania / Bucharest + Media Investment / Bucharest + Porter Novelli / Bucharest + Abis Studio / Bucharest Client: The VIF Network Category: Film
Thirst Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil Client: podHER Category: Film
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Craft / Art Direction
I'm Neale Daniher Agency: Clemenger BBDO Client: FightMND Category: Social Media
Love Doesn't Take a Break Agency: VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom Client: Teva Pharmaceuticals Category: Film
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Products
Glossed Over Agency: Sid Lee / Toronto + Cheekbone Beauty + Sephora Canada Client: Cheekbone Beauty Category: Products
Placeb'eau Agency: Happiness / an FCB alliance / Brussels Client: SPA Category: Physical Products
Touch of Flu - UV Experience Agency: 21GRAMS + MTP / Glasgow Client: AstraZeneca Category: Experiential / Immersive / Events
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Online & Mobile
Gun Survivor Reviews Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba Client: Guns Down America Category: Online & Mobile
R Plates Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: mycar Category: Community Building
Buy My Cancer Agency: Ogilvy Poland / Warsaw Client: Alivia Cancer Foundation Category: Craft / Use of Technology
Sugar kids Agency: VMLY&R HEALTH / Madrid Client: Spanish Ministry of Consumer Affairs Category: Out of Home
The Missing Chapter Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Integrated Campaign
Feel What We Feel Agency: Grey Canada / Toronto + TANK Worldwide / Montréal Client: Razom Category: Integrated Campaign
Anne de Gaulle Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris Client: Fondation Anne de Gaulle Category: Experiential / Immersive / Events
FIRST AID FOR HUMANITY Agency: VMLY&R Poland / Warsaw + Warsaw Witches Association + Havas Media / Poland Client: BNP PARIBAS POLAND Category: Experiential / Immersive / Events
Daniel's apartment Agency: Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid Client: ViiV Healthcare Category: Experiential / Immersive / Events
When the heart stops Agency: K1000 Client: TV3 Marató Category: Branded Content
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Branded Content
Thirst Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil Client: podHER Category: Branded Content
I Knew All Along Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: White Ribbon Category: Branded Content

2023 Health & Wellness Best of Discipline Pencil

McCann / Stockholm + McCann Worldgroup / London

The Swedish Food Federation

Eat a Swede

Best of Health & Wellness

OS23_HW000G

2023 Health & Wellness Gold Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Experiential / Immersive / Events

OS23_HW003G

2023 Health & Wellness Gold Pencil

McCann / Stockholm + McCann Worldgroup / London

The Swedish Food Federation

Eat a Swede

Branded Content

OS23_HW001G

2023 Health & Wellness Gold Pencil

Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro

PAWS NY

The Bridge

Branded Content

OS23_HW002G

2023 Health & Wellness Gold Pencil

Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa

Grupo Estratégico PAE

Morning After Island

Public Relations

OS23_HW007G

2023 Health & Wellness Gold Pencil

McCann / Stockholm + McCann Worldgroup / London

The Swedish Food Federation

Eat a Swede

Film

OS23_HW005G

2023 Health & Wellness Gold Pencil

Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro

PAWS NY

The Bridge

Film

OS23_HW006G

2023 Health & Wellness Gold Pencil

Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro

PAWS NY

The Bridge

Craft / Art Direction

OS23_HW008G

2023 Pharma Gold Pencil

Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield

Horizon Therapeutics

The Outside In Experiment

Craft / Art Direction

OS23_PH003G

2023 Pharma Gold Pencil

Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield

Horizon Therapeutics

The Outside In Experiment

Film

OS23_PH002G

2023 Pharma Silver Pencil

Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo

Boehringer Ingelheim

The Unwearable Collection

Experiential / Immersive / Events

OS23_PH007S

2023 Health & Wellness Silver Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Integrated Campaign

OS23_HW016S

2023 Health & Wellness Silver Pencil

DAVID / Buenos Aires

MACMA

The Art of Self Examination

Experiential / Immersive / Events

OS23_HW010S

2023 Health & Wellness Silver Pencil

Edelman / New York

Vaseline

See My Skin

Public Relations

OS23_HW014S

2023 Health & Wellness Silver Pencil

Mother / Los Angeles + Goop / Los Angeles

Baby2Baby

The Diapér

Public Relations

OS23_HW015S

2023 Interactive, Online & Mobile Silver Pencil

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Mobile Applications

OS23_IN010S

2023 Health & Wellness Silver Pencil

Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo

Save the Children

Save the Survivors

Film

OS23_HW012S

2023 Health & Wellness Silver Pencil

Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo

Boehringer Ingelheim

The Unwearable Collection

Craft / Art Direction

OS23_HW018S

2023 Pharma Silver Pencil

Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo

Boehringer Ingelheim

The Unwearable Collection

Craft / Art Direction

OS23_PH011S

2023 Health & Wellness Silver Pencil

Ogilvy UK / London

Relate

The Hornicultural Society

Design / Packaging

OS23_HW011S

2023 Health & Wellness Bronze Pencil

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Craft / Use of Technology

OS23_HW035B

2023 Pharma Bronze Pencil

VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom

Teva Pharmaceuticals

Love Doesn't Take a Break

Craft / Writing

OS23_PH016B

2023 Public Relations Bronze Pencil

TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney

mycar

R Plates

Integrated PR Campaign

OS23_PR029B

2023 Health & Wellness Bronze Pencil

Ogilvy UK / London

Relate

The Hornicultural Society

Public Relations

OS23_HW027B

2023 Health & Wellness Bronze Pencil

Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris

Fondation Anne de Gaulle

Anne de Gaulle

Public Relations

OS23_HW028B

2023 Health & Wellness Bronze Pencil

Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid

ViiV Healthcare

Daniel's apartment

Public Relations

OS23_HW029B

2023 Health & Wellness Bronze Pencil

Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis

UAE Government Media Office

Empty Plates

Public Relations

OS23_HW030B

2023 Health & Wellness Bronze Pencil

DDB Romania / Bucharest + Media Investment / Bucharest + Porter Novelli / Bucharest + Abis Studio / Bucharest

The VIF Network

#UnExaminable

Film

OS23_HW024B

2023 Health & Wellness Bronze Pencil

Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil

podHER

Thirst

Film

OS23_HW025B

2023 Health & Wellness Bronze Pencil

Ogilvy UK / London

Relate

The Hornicultural Society

Craft / Art Direction

OS23_HW034B

2023 Health & Wellness Bronze Pencil

Clemenger BBDO

FightMND

I'm Neale Daniher

Social Media

OS23_HW026B

2023 Pharma Bronze Pencil

VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom

Teva Pharmaceuticals

Love Doesn't Take a Break

Film

OS23_PH013B

2023 Health & Wellness Bronze Pencil

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Products

OS23_HW022B

2023 Health & Wellness Bronze Pencil

Sid Lee / Toronto + Cheekbone Beauty + Sephora Canada

Cheekbone Beauty

Glossed Over

Products

OS23_HW023B

2023 Experiential & Immersive Merit Award

Happiness / an FCB alliance / Brussels

SPA

Placeb'eau

Physical Products

OS23_EX063M

2023 Pharma Merit Award

21GRAMS + MTP / Glasgow

AstraZeneca

Touch of Flu - UV Experience

Experiential / Immersive / Events

OS23_PH017M

2023 Health & Wellness Merit Award

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Online & Mobile

OS23_HW068M

2023 Health & Wellness Merit Award

Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba

Guns Down America

Gun Survivor Reviews

Online & Mobile

OS23_HW069M

2023 Public Relations Merit Award

TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney

mycar

R Plates

Community Building

OS23_PR058M

2023 Health & Wellness Merit Award

Ogilvy Poland / Warsaw

Alivia Cancer Foundation

Buy My Cancer

Craft / Use of Technology

OS23_HW093M

2023 Health & Wellness Merit Award

VMLY&R HEALTH / Madrid

Spanish Ministry of Consumer Affairs

Sugar kids

Out of Home

OS23_HW076M

2023 Health & Wellness Merit Award

Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai

P&G Whisper

The Missing Chapter

Integrated Campaign

OS23_HW084M

2023 Health & Wellness Merit Award

Grey Canada / Toronto + TANK Worldwide / Montréal

Razom

Feel What We Feel

Integrated Campaign

OS23_HW085M

2023 Health & Wellness Merit Award

Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris

Fondation Anne de Gaulle

Anne de Gaulle

Experiential / Immersive / Events

OS23_HW041M

2023 Health & Wellness Merit Award

VMLY&R Poland / Warsaw + Warsaw Witches Association + Havas Media / Poland

BNP PARIBAS POLAND

FIRST AID FOR HUMANITY

Experiential / Immersive / Events

OS23_HW042M

2023 Health & Wellness Merit Award

Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid

ViiV Healthcare

Daniel's apartment

Experiential / Immersive / Events

OS23_HW043M

2023 Health & Wellness Merit Award

K1000

TV3 Marató

When the heart stops

Branded Content

OS23_HW036M

2023 Health & Wellness Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Branded Content

OS23_HW037M

2023 Health & Wellness Merit Award

Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil

podHER

Thirst

Branded Content

OS23_HW039M

2023 Health & Wellness Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

White Ribbon

I Knew All Along

Branded Content

OS23_HW040M

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