The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awareness / Advocacy / Education / Fundraising
Award
Agency
Client
Title
Category
Annual ID
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Film
Buy My Cancer
Agency: Ogilvy Poland / Warsaw
Client: Alivia Cancer Foundation Category: Craft / Use of Technology
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Integrated Campaign
Bill it to Bezos
Agency: Angry Butterfly / Toronto
Client: Jane/Finch Community Centre Category: Social Media
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Social Media
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Online & Mobile
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Online & Mobile
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client: Fondation Anne de Gaulle Category: Experiential / Immersive / Events
FIRST AID FOR HUMANITY
Agency: VMLY&R Poland / Warsaw + Warsaw Witches Association + Havas Media / Poland
Client: BNP PARIBAS POLAND Category: Experiential / Immersive / Events
Daniel's apartment
Agency: Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid
Client: ViiV Healthcare Category: Experiential / Immersive / Events
The Experimental
Agency: BBDO / Bangkok + Mum films / Bangkok + CINEDIGITAL SOUND STUDIO / Bangkok
Client: Thai Health Promotion Foundation / The e-cigarette prevention campaign Category: Film
It’s Not Therapy, It’s Abuse
Agency: The&Partnership / London + Academy Films / London + Glassworks VFX / London
Client: Stonewall Category: Film
I Knew All Along
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon Category: Film
House of Legends
Agency: Cossette / Toronto + Rajakovic Electric / Toronto + Nimiopere / Toronto + Scouts Honour / Toronto
Client: SickKids Foundation Category: Film
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: mycar Category: Community Building
Sugar kids
Agency: VMLY&R HEALTH / Madrid
Client: Spanish Ministry of Consumer Affairs Category: Out of Home
Paintings of Hope
Agency: VMLY&R HEALTH / Madrid + Gilead Sciences / Madrid
Client: Gilead Sciences Category: Craft / Use of Technology
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Craft / Use of Technology
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Health & Wellness
See My Skin
Agency: Edelman / New York
Client: Vaseline Category: Innovation & Transformation / Innovation in Health & Wellness
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: UX / UI / User Experience / CX / DX
The Reality Flag
Agency: VMLY&R / Chicago + Human Right's Campaign / Washington DC + Hogarth / Toronto + The Corner Shop / Los Angeles
Client: Human Right's Campaign Category: Billboards & Transit / Single
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc. Category: Print
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Glossed Over
Agency: Sid Lee / Toronto + Cheekbone Beauty + Sephora Canada
Client: Cheekbone Beauty Category: Promotional Items
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Promotional Items
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: Consent Labs Category: Public Relations
Sobercoins
Agency: Happiness / an FCB alliance / Brussels
Client: City of Balen Category: Public Relations
ReclaimYourName.dic
Agency: Citizen Relations / Toronto
Client: Elimin8Hate Category: Public Relations
House of Legends
Agency: Cossette / Toronto + Rajakovic Electric / Toronto + Nimiopere / Toronto + Scouts Honour / Toronto
Client: SickKids Foundation Category: Craft / Writing
The Giving Room
Agency: DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client: MSF , UAE Category: Brand Partnerships
David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ) Category: Best of Pharma
David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ) Category: Direct Marketing
Erase The Line
Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo
Client: The Chrysalis Initiative Category: Craft / Art Direction
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Public Relations
The Mirror - See Me As I Am
Agency: FCB India LLP Advertising Ltd / Delhi + UNAIDS / Geneva + Goodmorning Films / Mumbai
Client: UNAIDS Category: Film
Erase The Line
Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo
Client: The Chrysalis Initiative Category: Craft / Art Direction
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Creative Use of Data
Self-Exam Filter
Agency: Wunderman Thompson / Sao Paulo + Johnson & Johnson
Client: Johnson & Johnson Category: Utility
Erase The Line
Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo
Client: The Chrysalis Initiative Category: Print
David’s Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ) Category: Direct Marketing
Self-Exam Filter
Agency: Wunderman Thompson / Sao Paulo + Johnson & Johnson
Client: Johnson & Johnson Category: Social Media
Disease Dilemmas
Agency: BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney
Client: The Garvan Institute of Medical Research Category: Out of Home