The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Awareness-Advocacy

Award

Agency

Client

Title

Category

Annual ID

The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Film / Health & Wellness
The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Innovation & Transformation / Innovation in Health & Wellness
The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Digital / Use of Technology
The Artist Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai Client: Savlon Category: Branded Content
The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Craft / Use of Technology
Sperm Positive: The Baby That Changed HIV Agency: DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland Client: New Zealand AIDS Foundation, Body Positive, Positive Women Category: Public Relations
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Digital / Web & Mobile
If you're outdoors you need to protect yourself. Agency: McCann / Lima Client: League Against Cancer Peru Category: Billboards & Transit / Single
Cover Our Community Agency: Chemistry / Atlanta Client: Big Facts Small Acts Category: Out of Home / Health & Wellness
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Health & Wellness
The Artist Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai Client: Savlon Category: Film / Health & Wellness
The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Innovation & Transformation / Innovation in Film
Cover Our Community Agency: Chemistry / Atlanta Client: Big Facts Small Acts Category: Public Relations
The Call Agency: The Bloc / New York Client: EmpowHer NY Category: Public Relations
Seize The Awkward Agency: Droga5 / New York + Ad Council / New York Client: Ad Council Category: Radio & Audio
The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Active Engagement / Call to Action
Whatever It Takes Agency: AMV BBDO / London Client: Macmillan Cancer Support Category: Branded Content
The world's most precious diamond Agency: BETC / Paris + Studio Digital BETC / Paris + Sizzer / Amsterdam + Quad Stories / Paris Client: Against Breast Cancer Category: Branded Content
If you're outdoors you need to protect yourself. Agency: McCann / Lima + Orange 360 / Lima + Craft / Lima Client: League Against Cancer Peru Category: Out of Home / Health & Wellness
Whatever It Takes Agency: AMV BBDO / London Client: Macmillan Cancer Support Category: Film / Health & Wellness
The Call Agency: The Bloc / New York Client: EmpowHer NY Category: Film / Health & Wellness
Cover Our Community Agency: Chemistry / Atlanta Client: Big Facts Small Acts Category: Direct Marketing
Seize The Awkward Agency: Droga5 / New York + Ad Council / New York Client: Ad Council Category: Direct Marketing
The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Online Films & Video / Long Form - Single
THE CHEERING BANDAGE CAMPAIGN Agency: Innocean Worldwide / Seoul + Facebook Korea / Seoul Client: Facebook Korea / The Cheering Bandage Category: Innovation & Transformation / Innovation in Lockdown
FaceTouchers Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon Client: Snap Inc. Category: Digital / Social Media
Sperm Positive: The Baby That Changed HIV Agency: DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland Client: New Zealand AIDS Foundation, Body Positive, Positive Women Category: Innovation & Transformation / Innovation in Health & Wellness
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Innovation & Transformation / Innovation in Health & Wellness
The Care Salon Agency: Public Inc. / Toronto Client: The African and Caribbean Council on HIV/AIDS in Ontario (ACCHO) Category: Innovation & Transformation / Innovation in Health & Wellness
Lino's New Life Agency: Saatchi & Saatchi / Rome Client: FATER / Pampers Category: Innovation & Transformation / Innovation in Health & Wellness
The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Current Event Response
Kiddi World Agency: VMLY&R Mexico / Mexico City + Sanofi + MediaMonks Client: Sanofi / Pharmaton Kiddi Category: Data Visualization
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Digital / Use of Technology
Kiddi World Agency: VMLY&R Mexico / Mexico City + Sanofi + MediaMonks Client: Sanofi / Pharmaton Kiddi Category: Digital / Use of Technology
ASD: Rockin’ the Spectrum Agency: Edelman Canada / Toronto + Pirate / Toronto Client: Jake's House Category: Public Relations
INVISIBLE WOMEN Agency: SERVICEPLAN / COURBEVOIE + TRINITY FILMS / COURBEVOIE Client: RÈGLES ÉLÉMENTAIRES Category: Public Relations

2021 Health, Wellness & Pharma Gold Pencil

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Film / Health & Wellness

OS_HW21_001G

2021 Health, Wellness & Pharma Gold Pencil

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Innovation & Transformation / Innovation in Health & Wellness

OS_HW21_025G

2021 Health, Wellness & Pharma Gold Pencil

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Digital / Use of Technology

OS_HW21_013G

2021 Health, Wellness & Pharma Silver Pencil

Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai

Savlon

The Artist

Branded Content

OS_HW21_003S

2021 Social Media Silver Pencil

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Craft / Use of Technology

OS_SM21_038S

2021 Health, Wellness & Pharma Silver Pencil

DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland

New Zealand AIDS Foundation, Body Positive, Positive Women

Sperm Positive: The Baby That Changed HIV

Public Relations

OS_HW21_018S

2021 Health, Wellness & Pharma Bronze Pencil

Ogilvy Pakistan / Islamabad

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Digital / Web & Mobile

OS_HW21_012B

2021 Out of Home Bronze Pencil

McCann / Lima

League Against Cancer Peru

If you're outdoors you need to protect yourself.

Billboards & Transit / Single

OS_OH21_002B

2021 Health, Wellness & Pharma Bronze Pencil

Chemistry / Atlanta

Big Facts Small Acts

Cover Our Community

Out of Home / Health & Wellness

OS_HW21_016B

2021 Health, Wellness & Pharma Bronze Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Out of Home / Health & Wellness

OS_HW21_017B

2021 Health, Wellness & Pharma Bronze Pencil

Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai

Savlon

The Artist

Film / Health & Wellness

OS_HW21_009B

2021 Film Bronze Pencil

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Innovation & Transformation / Innovation in Film

OS_FI21_037B

2021 Health, Wellness & Pharma Bronze Pencil

Chemistry / Atlanta

Big Facts Small Acts

Cover Our Community

Public Relations

OS_HW21_020B

2021 Health, Wellness & Pharma Bronze Pencil

The Bloc / New York

EmpowHer NY

The Call

Public Relations

OS_HW21_022B

2021 Health, Wellness & Pharma Merit Award

Droga5 / New York + Ad Council / New York

Ad Council

Seize The Awkward

Radio & Audio

OS_HW21_073M

2021 Social Media Merit Award

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Active Engagement / Call to Action

OS_SM21_078M

2021 Health, Wellness & Pharma Merit Award

AMV BBDO / London

Macmillan Cancer Support

Whatever It Takes

Branded Content

OS_HW21_029M

2021 Health, Wellness & Pharma Merit Award

BETC / Paris + Studio Digital BETC / Paris + Sizzer / Amsterdam + Quad Stories / Paris

Against Breast Cancer

The world's most precious diamond

Branded Content

OS_HW21_031M

2021 Health, Wellness & Pharma Merit Award

McCann / Lima + Orange 360 / Lima + Craft / Lima

League Against Cancer Peru

If you're outdoors you need to protect yourself.

Out of Home / Health & Wellness

OS_HW21_067M

2021 Health, Wellness & Pharma Merit Award

AMV BBDO / London

Macmillan Cancer Support

Whatever It Takes

Film / Health & Wellness

OS_HW21_050M

2021 Health, Wellness & Pharma Merit Award

The Bloc / New York

EmpowHer NY

The Call

Film / Health & Wellness

OS_HW21_053M

2021 Health, Wellness & Pharma Merit Award

Chemistry / Atlanta

Big Facts Small Acts

Cover Our Community

Direct Marketing

OS_HW21_042M

2021 Health, Wellness & Pharma Merit Award

Droga5 / New York + Ad Council / New York

Ad Council

Seize The Awkward

Direct Marketing

OS_HW21_043M

2021 Film Merit Award

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Online Films & Video / Long Form - Single

OS_FI21_096M

2021 Health, Wellness & Pharma Merit Award

Innocean Worldwide / Seoul + Facebook Korea / Seoul

Facebook Korea / The Cheering Bandage

THE CHEERING BANDAGE CAMPAIGN

Innovation & Transformation / Innovation in Lockdown

OS_HW21_081M

2021 Health, Wellness & Pharma Merit Award

Happiness / an FCB alliance / Brussels + BLISS / Saigon

Snap Inc.

FaceTouchers

Digital / Social Media

OS_HW21_058M

2021 Health, Wellness & Pharma Merit Award

DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland

New Zealand AIDS Foundation, Body Positive, Positive Women

Sperm Positive: The Baby That Changed HIV

Innovation & Transformation / Innovation in Health & Wellness

OS_HW21_075M

2021 Health, Wellness & Pharma Merit Award

Ogilvy Pakistan / Islamabad

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Innovation & Transformation / Innovation in Health & Wellness

OS_HW21_077M

2021 Health, Wellness & Pharma Merit Award

Public Inc. / Toronto

The African and Caribbean Council on HIV/AIDS in Ontario (ACCHO)

The Care Salon

Innovation & Transformation / Innovation in Health & Wellness

OS_HW21_078M

2021 Health, Wellness & Pharma Merit Award

Saatchi & Saatchi / Rome

FATER / Pampers

Lino's New Life

Innovation & Transformation / Innovation in Health & Wellness

OS_HW21_079M

2021 Public Relations Merit Award

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Current Event Response

OS_PR21_073M

2021 Creative Use of Data Merit Award

VMLY&R Mexico / Mexico City + Sanofi + MediaMonks

Sanofi / Pharmaton Kiddi

Kiddi World

Data Visualization

OS_CU21_016M

2021 Health, Wellness & Pharma Merit Award

Ogilvy Pakistan / Islamabad

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Digital / Use of Technology

OS_HW21_061M

2021 Health, Wellness & Pharma Merit Award

VMLY&R Mexico / Mexico City + Sanofi + MediaMonks

Sanofi / Pharmaton Kiddi

Kiddi World

Digital / Use of Technology

OS_HW21_063M

2021 Health, Wellness & Pharma Merit Award

Edelman Canada / Toronto + Pirate / Toronto

Jake's House

ASD: Rockin’ the Spectrum

Public Relations

OS_HW21_069M

2021 Health, Wellness & Pharma Merit Award

SERVICEPLAN / COURBEVOIE + TRINITY FILMS / COURBEVOIE

RÈGLES ÉLÉMENTAIRES

INVISIBLE WOMEN

Public Relations

OS_HW21_072M

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