The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Banking / Financial Services / Insurance / Investment

Award

Agency

Client

Title

Category

Annual ID

Don't Miss Out Agency: dentsuMB / New York + FTX Client: FTX Category: Television & VOD / Long Form - Single
Don't Miss Out Agency: dentsuMB / New York + FTX Client: FTX Category: Direction / Single
Don't Miss Out Agency: dentsuMB / New York + FTX Client: FTX Category: Writing / Single
Vicious Circle Agency: Wunderman Thompson / London + Knucklehead Client: HSBC UK Category: Brand Partnerships
Dream House Agency: Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films Client: Rocket Mortgage & Rocket Homes Category: Television & VOD / Long Form - Single
Dr Rick Will See You Now Agency: Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios Client: Progressive Insurance Category: Craft / Writing
One House To Save Many Agency: Leo Burnett Australia / Sydney + The Glue Society / Sydney + Revolver / Sydney Client: Suncorp Brand Category: Experimental / Internal Projects / R&D
Don't Miss Out Agency: Partizan / Los Angeles + dentsuMB / New York + Heard City / New York + Mackcut / New York Client: FTX Category: Production Design
Future Agency: Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo Client: Nubank / Institutional Category: Cinematography / Single
The Homeless Bank Account Agency: Wunderman Thompson / London Client: HSBC UK Category: Brand Partnerships
The On Hold Music Show Agency: NEXT Brand & Creative / Palo Alto + Scout Music Client: Next Insurance Category: Innovation & Transformation / Innovation in Music & Sound Craft
Get Smoooth Again Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London Client: Klarna Category: Craft / Art Direction
Sound Support Agency: The Public House / Dublin + PHD / Dublin + Event Junkies / Dublin + Motherland / Dublin Client: FBD Insurance Category: Innovation & Transformation / Innovation in Lockdown
The World's Strongest Women Agency: In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London Client: Allianz p.l.c Category: Low Budget / 50K - 100K Budget
We Stand Agency: VMLY&R / São Paulo + Suno United Creators / São Paulo Client: Santander Category: Customer Experience / CX / In-Person
ComeBack Agency: TBWA\Thailand / Bangkok + Krungsri Auto - Bank of Ayudhya PLC / Bangkok + Suneta House / Bangkok Client: Krungsri Auto / Car4Cash Category: Online Films & Video / Long Form - Single
The World's Strongest Women Agency: In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London Client: Allianz p.l.c. Category: Television & VOD / Long Form - Single
Help like no one else Agency: The Monkeys / Sydney Client: NRMA Insurance Category: Craft / Writing
Get Smoooth Again Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London Client: Klarna Category: Production Design
Matchmaker Agency: Wieden+Kennedy / Portland Client: Intuit TurboTax Category: Production Design
Vicious Circle Agency: Wunderman Thompson / London + Knucklehead Client: HSBC UK Category: Cinema Advertising
Dr Rick Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles + Cosmo Street Editorial / New York + Zero VFX / Boston Client: Progressive Insurance Category: Writing / Series
Dr Rick Will See You Now Agency: Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios Client: Progressive Insurance Category: Promotional Items / Booklets / Books / Brochures
Bundling Made Easy Agency: The Martin Agency / Richmond + GEICO / Chevy Chase Client: GEICO Category: Television & VOD / Short Form - Series
Adventures With Zeee Bucks Agency: BUCK + R/GA / New York Client: Ally Bank Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Get Smoooth Again Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London Client: Klarna Category: Short Form Video / Single
9x16 Stores Agency: BBDO Singapore + Pixel Post Client: Visa #WhereYouShopMatters Category: Use of Vertical Video
The Takeover Agency: Bear Meets Eagle On Fire + Augenblick Studios + Rumble Studios + Blockhead VFX Client: Stake Category: Craft / Animation
Tall Poppy Agency: Thinkerbell + Initiative + The Jim Henson Company + Hardie Grant Client: CGU Insurance Category: Craft / Storytelling
Such a green way of life Agency: dentsu mcgarrybowen China / Shanghai Client: Ant Forest Category: Low Budget / Under 50K Budget
DO Black Agency: RBK Communication / Stockholm Client: Doconomy Category: Experimental / Internal Projects / R&D
The Book That Grew Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Craft / Printing & Production
The Book That Grew Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Craft / Printing & Paper Craft
Independents on 5th: Shoppable Holiday Windows Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York Client: PayPal Category: Craft / Art Direction
#PauseToRemember Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Livestream
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Art Direction
Acceptance Street Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Branding / Corporate Communications
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential & Installations / Experiential & Immersive
#PauseToRemember Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Influencer Marketing / Single Channel
The first house built by data Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall Client: House Financing Bank Schwaebisch Hall Category: Spatial Design / Architecture
Acceptance Street Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Out of Home / Single
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential / Brand Installations
Motaur Agency: Arnold Worldwide / Boston Client: Progressive Insurance Category: Television & VOD / Short Form - Campaign
Mobile ATMs Agency: Ogilvy / Bolivia + Makina Films / Santa Cruz + Sounder Studios / La Paz Client: BLINK Category: Experimental / Internal Projects / R&D
The Book That Grew Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Branding / Corporate Communications
Independents on 5th: Shoppable Holiday Windows Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York Client: PayPal Category: Out of Home / Brand Installations
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Out of Home / Brand Installations
Signs of Love Agency: Revolver/Will O'Rourke / Sydney + TBWA\ / Melbourne + ANZ Bank Australia / Melbourne Client: ANZ Bank Australia Category: Experiential & Installations / Experiential & Immersive
Impossible Mascots Agency: WMcCann / SÃO PAULO + MediaMonks / São Paulo Client: Mastercard Category: Experiential & Installations / Experiential & Immersive
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Art Direction

2022 Film Gold Pencil

dentsuMB / New York + FTX

FTX

Don't Miss Out

Television & VOD / Long Form - Single

OS22_FI004G

2022 Moving Image Craft Silver Pencil

dentsuMB / New York + FTX

FTX

Don't Miss Out

Direction / Single

OS22_MI021S

2022 Moving Image Craft Silver Pencil

dentsuMB / New York + FTX

FTX

Don't Miss Out

Writing / Single

OS22_MI026S

2022 Film Bronze Pencil

Wunderman Thompson / London + Knucklehead

HSBC UK

Vicious Circle

Brand Partnerships

OS22_FI039B

2022 Film Bronze Pencil

Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films

Rocket Mortgage & Rocket Homes

Dream House

Television & VOD / Long Form - Single

OS22_FI027B

2022 Print Bronze Pencil

Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios

Progressive Insurance

Dr Rick Will See You Now

Craft / Writing

OS22_PT019B

2022 IP & Products Bronze Pencil

Leo Burnett Australia / Sydney + The Glue Society / Sydney + Revolver / Sydney

Suncorp Brand

One House To Save Many

Experimental / Internal Projects / R&D

OS22_IP012B

2022 Moving Image Craft Bronze Pencil

Partizan / Los Angeles + dentsuMB / New York + Heard City / New York + Mackcut / New York

FTX

Don't Miss Out

Production Design

OS22_MI054B

2022 Moving Image Craft Bronze Pencil

Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo

Nubank / Institutional

Future

Cinematography / Single

OS22_MI052B

2022 Out of Home Bronze Pencil

Wunderman Thompson / London

HSBC UK

The Homeless Bank Account

Brand Partnerships

OS22_OH025B

2022 Music & Sound Craft Merit Award

NEXT Brand & Creative / Palo Alto + Scout Music

Next Insurance

The On Hold Music Show

Innovation & Transformation / Innovation in Music & Sound Craft

OS22_MS060M

2022 Branded Entertainment Merit Award

Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London

Klarna

Get Smoooth Again

Craft / Art Direction

OS22_BE094M

2022 Music & Sound Craft Merit Award

The Public House / Dublin + PHD / Dublin + Event Junkies / Dublin + Motherland / Dublin

FBD Insurance

Sound Support

Innovation & Transformation / Innovation in Lockdown

OS22_MS063M

2022 Film Merit Award

In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London

Allianz p.l.c

The World's Strongest Women

Low Budget / 50K - 100K Budget

OS22_FI118M

2022 Experiential & Immersive Merit Award

VMLY&R / São Paulo + Suno United Creators / São Paulo

Santander

We Stand

Customer Experience / CX / In-Person

OS22_EX036M

2022 Film Merit Award

TBWA\Thailand / Bangkok + Krungsri Auto - Bank of Ayudhya PLC / Bangkok + Suneta House / Bangkok

Krungsri Auto / Car4Cash

ComeBack

Online Films & Video / Long Form - Single

OS22_FI103M

2022 Film Merit Award

In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London

Allianz p.l.c.

The World's Strongest Women

Television & VOD / Long Form - Single

OS22_FI057M

2022 Print Merit Award

The Monkeys / Sydney

NRMA Insurance

Help like no one else

Craft / Writing

OS22_PT055M

2022 Moving Image Craft Merit Award

Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London

Klarna

Get Smoooth Again

Production Design

OS22_MI109M

2022 Moving Image Craft Merit Award

Wieden+Kennedy / Portland

Intuit TurboTax

Matchmaker

Production Design

OS22_MI113M

2022 Film Merit Award

Wunderman Thompson / London + Knucklehead

HSBC UK

Vicious Circle

Cinema Advertising

OS22_FI113M

2022 Moving Image Craft Merit Award

Arnold Worldwide / Boston + Moxie Pictures / Los Angeles + Cosmo Street Editorial / New York + Zero VFX / Boston

Progressive Insurance

Dr Rick

Writing / Series

OS22_MI082M

2022 Print Merit Award

Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios

Progressive Insurance

Dr Rick Will See You Now

Promotional Items / Booklets / Books / Brochures

OS22_PT040M

2022 Film Merit Award

The Martin Agency / Richmond + GEICO / Chevy Chase

GEICO

Bundling Made Easy

Television & VOD / Short Form - Series

OS22_FI044M

2022 Interactive, Online & Mobile Merit Award

BUCK + R/GA / New York

Ally Bank

Adventures With Zeee Bucks

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_IN068M

2022 Branded Entertainment Merit Award

Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London

Klarna

Get Smoooth Again

Short Form Video / Single

OS22_BE043M

2022 Moving Image Craft Merit Award

BBDO Singapore + Pixel Post

Visa #WhereYouShopMatters

9x16 Stores

Use of Vertical Video

OS22_MI130M

2022 Design Merit Award

Bear Meets Eagle On Fire + Augenblick Studios + Rumble Studios + Blockhead VFX

Stake

The Takeover

Craft / Animation

OS22_DE150M

2022 Integrated Merit Award

Thinkerbell + Initiative + The Jim Henson Company + Hardie Grant

CGU Insurance

Tall Poppy

Craft / Storytelling

OS22_IG044M

2022 Film Merit Award

dentsu mcgarrybowen China / Shanghai

Ant Forest

Such a green way of life

Low Budget / Under 50K Budget

OS22_FI115M

2020 IP & Products Gold Pencil

RBK Communication / Stockholm

Doconomy

DO Black

Experimental / Internal Projects / R&D

OS_IP20_001G

2020 Print Gold Pencil

Rothco, part of Accenture Interactive / Dublin

AIB

The Book That Grew

Craft / Printing & Production

OS_PT20_031G

2020 Design Gold Pencil

Rothco, part of Accenture Interactive / Dublin

AIB

The Book That Grew

Craft / Printing & Paper Craft

OS_DE20_056G

2020 Direct Marketing Gold Pencil

Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York

PayPal

Independents on 5th: Shoppable Holiday Windows

Craft / Art Direction

OS_DI20_030G

2020 Social Media Silver Pencil

Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto

HomeEquity Bank

#PauseToRemember

Livestream

OS_SM20_017S

2020 Out of Home Silver Pencil

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Craft / Art Direction

OS_OH20_021S

2020 Design Bronze Pencil

Mastercard / Purchase + McCann / New York

Mastercard

Acceptance Street

Branding / Corporate Communications

OS_DE20_005B

2020 Out of Home Bronze Pencil

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Experiential & Installations / Experiential & Immersive

OS_OH20_016B

2020 Social Media Bronze Pencil

Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto

HomeEquity Bank

#PauseToRemember

Influencer Marketing / Single Channel

OS_SM20_029B

2020 Design Bronze Pencil

Ogilvy / Germany + House Financing Bank / Schwaebisch Hall

House Financing Bank Schwaebisch Hall

The first house built by data

Spatial Design / Architecture

OS_DE20_037B

2020 Design Bronze Pencil

Mastercard / Purchase + McCann / New York

Mastercard

Acceptance Street

Out of Home / Single

OS_DE20_027B

2020 Branded Entertainment Bronze Pencil

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Experiential / Brand Installations

OS_BE20_022B

2020 Film Bronze Pencil

Arnold Worldwide / Boston

Progressive Insurance

Motaur

Television & VOD / Short Form - Campaign

OS_FI20_006B

2020 IP & Products Bronze Pencil

Ogilvy / Bolivia + Makina Films / Santa Cruz + Sounder Studios / La Paz

BLINK

Mobile ATMs

Experimental / Internal Projects / R&D

OS_IP20_008B

2020 Design Merit Award

Rothco, part of Accenture Interactive / Dublin

AIB

The Book That Grew

Branding / Corporate Communications

OS_DE20_093M

2020 Design Merit Award

Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York

PayPal

Independents on 5th: Shoppable Holiday Windows

Out of Home / Brand Installations

OS_DE20_168M

2020 Design Merit Award

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Out of Home / Brand Installations

OS_DE20_170M

2020 Out of Home Merit Award

Revolver/Will O'Rourke / Sydney + TBWA\ / Melbourne + ANZ Bank Australia / Melbourne

ANZ Bank Australia

Signs of Love

Experiential & Installations / Experiential & Immersive

OS_OH20_067M

2020 Out of Home Merit Award

WMcCann / SÃO PAULO + MediaMonks / São Paulo

Mastercard

Impossible Mascots

Experiential & Installations / Experiential & Immersive

OS_OH20_069M

2020 Experiential & Immersive Merit Award

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Craft / Art Direction

OS_EX20_065M

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