The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Banking / Financial Services / Insurance / Investment
Award
Agency
Client
Title
Category
Annual ID
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital Category: Best of Creative Use of Data
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill
Client: Coinbase Category: Best of Direct Marketing
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital Category: Sustainable Development Goals
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital Category: Digital & Online / Websites & Mobile
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital Category: Use of Technology
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill
Client: Coinbase Category: Creative Effectiveness / Consumer / Brand
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill
Client: Coinbase Category: Innovation & Transformation / Innovation in Direct Marketing
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital Category: Innovation & Transformation / Innovation in IP & Product Design
A Fire Inside
Agency: FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney
Client: NRMA Insurance Category: Craft / Art Direction
Touch Card
Agency: McCann / New York
Client: Mastercard Category: Service Design / Customer Experience (CX)
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital Category: Digital Product / In-Market
Tally My Post
Agency: Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: State Category: Innovation & Transformation / Innovation in Social Media
Dear Customer
Agency: DAVID / Buenos Aires
Client: HSBC Bank Category: Television & VOD / Over 60 Seconds - Single
NXT LVL
Agency: FCB / Toronto + UM Media / Toronto + OSO Audio / Toronto + Unified Content / Toronto
Client: Bank of Montréal Category: Livestream
Dr. Rick
Agency: Arnold Worldwide / Boston + Progressive Insurance + Moxie Pictures / Los Angeles
Client: Progressive Insurance Category: Television & VOD / 30 Seconds and Under - Series
Replay
Agency: Arnold Worldwide / Boston + Progressive Insurance + O Positive / Los Angeles + Cosmo Street Editorial / New York
Client: Progressive Insurance Category: Television & VOD / 30 Seconds and Under - Series
The Living Portrait of NYC
Agency: Ogilvy / New York + RadicalMedia / New York
Client: Citizens Bank Category: Experiential & Immersive
Crocodile
Agency: FRED & FARID / Los Angeles + Ladder / Palo Alto + Production Company Productions / Los Angeles
Client: Ladder Life Insurance Category: Online-only Films & Video / 31-60 Seconds - Single
Last Performance
Agency: Special / Auckland + South Pacific Pictures + Images and Sound
Client: Partners Life Category: Brand Partnerships
Resilience Road
Agency: Leo Burnett Australia / Sydney + Suncorp Insurance / Sydney + OMD / Sydney + Revolver / Sydney
Client: Suncorp Insurance Category: Integrated Campaign
Lavatory / Garden / Breakfast / Zombie
Agency: PARTY / Tokyo + kaibutsu / Tokyo + Material / Tokyo + GEEK PICTURES / Tokyo
Client: Sawakami Asset Management Inc. Category: Online-only Films & Video / 30 Seconds and Under - Series
Last Performance
Agency: Special / Auckland + South Pacific Pictures + Images and Sound
Client: Partners Life Category: Innovation & Transformation / Innovation in Film
Taboo Talk
Agency: Ogilvy Canada + Shift Post / New York + OPC / Toronto
Client: TD Bank Category: Television & VOD / 31-60 Seconds - Single
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital Category: Data Visualization / Dynamic / Responsive
Seeds for the Future
Agency: LLYC / Madrid + BBVA / Bilbao + MoA Studio / Madrid
Client: BBVA Category: Brand Partnerships
#believeinchristmas
Agency: Zauberberg Productions GmbH / Berlin
Client: Erste Bank und Sparkasse Category: Animation / Single
The Living Portrait of NYC
Agency: Ogilvy / New York + RadicalMedia / New York
Client: Citizens Bank Category: Data Visualization / Static or Dynamic
Rainbow Deposits
Agency: FCB / Toronto + UM Media / Toronto + I Am Static / Toronto
Client: Bank of Montréal Category: Mobile Applications
Shagun Ka Lifafa
Agency: McCann Worldgroup India / Mumbai
Client: Ujjivan Small Finance Bank Category: Multicultural Impact
Dr. Rick Will See You Now
Agency: Arnold Worldwide / Boston + Progressive Insurance
Client: Progressive Insurance Category: Custom Content
Shagun Ka Lifafa
Agency: McCann Worldgroup India / Mumbai
Client: Ujjivan Small Finance Bank Category: Physical Items
Letters Home
Agency: Zulu Alpha Kilo + HomeEquity Bank + Royal Canadian Legion
Client: HomeEquity Bank / Royal Canadian Legion Category: Physical Items
Priceless Print
Agency: M&C Saatchi Abel + Mindshare
Client: Standard Bank Category: Innovation & Transformation / Innovation in Print
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill
Client: Coinbase Category: Innovation & Transformation / Innovation in Moving Image Craft
Truth, Dare or Dollar
Agency: ATTN: + Cash App
Client: Cash App Category: Active Engagement / Call to Action
Until Then - Duel
Agency: Bear Meets Eagle On Fire + Revolver
Client: IAG / NRMA Insurance Category: Cinema Advertising
Until Then
Agency: Bear Meets Eagle On Fire + Revolver
Client: IAG / NRMA Insurance Category: Television & VOD / 31-60 Seconds - Series
The Living Portrait of NYC
Agency: Ogilvy / New York + RadicalMedia / New York
Client: Citizens Bank Category: Spatial Design / Experiential & Immersive
Don't Miss Out
Agency: dentsuMB / New York + FTX
Client: FTX Category: Television & VOD / Long Form - Single
Don't Miss Out
Agency: Partizan / Los Angeles + dentsuMB / New York + Heard City / New York + Mackcut / New York
Client: FTX Category: Production Design
Dream House
Agency: Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films
Client: Rocket Mortgage & Rocket Homes Category: Television & VOD / Long Form - Single
The Homeless Bank Account
Agency: Wunderman Thompson / London
Client: HSBC UK Category: Brand Partnerships
Vicious Circle
Agency: Wunderman Thompson / London + Knucklehead
Client: HSBC UK Category: Brand Partnerships
Dr Rick Will See You Now
Agency: Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios
Client: Progressive Insurance Category: Craft / Writing
Award:
2023 Creative Use of Data Best of Discipline Pencil
Agency:
DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Best of Creative Use of Data
Annual ID:
OS23_CU000G
Award:
2023 Direct Marketing Best of Discipline Pencil
Agency:
Accenture Song + Coinbase + Walker + The Mill
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Best of Direct Marketing
Annual ID:
OS23_DM000G
Award:
2023 Sustainable Development Goals Pencil SDG Pencil
Agency:
DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Sustainable Development Goals
Annual ID:
OS23_SD001D
Award:
2023 Direct Marketing Gold Pencil
Agency:
DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM006G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
McCann / New York
Client:
Mastercard
Title:
Touch Card
Category:
Physical Products
Annual ID:
OS23_EX007G
Award:
2023 Creative Use of Data Gold Pencil
Agency:
DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Use of Technology
Annual ID:
OS23_CU001G
Award:
2023 Creative Effectiveness Gold Pencil
Agency:
Accenture Song + Coinbase + Walker + The Mill
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS23_CE002G
Award:
2023 Direct Marketing Gold Pencil
Agency:
Accenture Song + Coinbase + Walker + The Mill
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS23_DM001G
Award:
2023 Integrated Silver Pencil
Agency:
McCann / New York
Client:
Mastercard
Title:
Touch Card
Category:
Integrated Campaign
Annual ID:
OS23_IG013S
Award:
2023 IP & Product Design Silver Pencil
Agency:
DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP008S
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney
Client:
NRMA Insurance
Title:
A Fire Inside
Category:
Craft / Art Direction
Annual ID:
OS23_BE041B
Award:
2023 Design Bronze Pencil
Agency:
McCann / New York
Client:
Mastercard
Title:
Touch Card
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS23_DE058B
Award:
2023 IP & Product Design Bronze Pencil
Agency:
DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Digital Product / In-Market
Annual ID:
OS23_IP012B
Award:
2023 Social Media Bronze Pencil
Agency:
ATTN: + Cash App
Client:
Cash App
Title:
Truth, Dare or Dollar
Category:
User-Generated Content
Annual ID:
OS23_SM034B
Award:
2023 Social Media Bronze Pencil
Agency:
Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client:
State
Title:
Tally My Post
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS23_SM042B
Award:
2023 Film & Video Merit Award
Agency:
DAVID / Buenos Aires
Client:
HSBC Bank
Title:
Dear Customer
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI073M
Award:
2023 Social Media Merit Award
Agency:
FCB / Toronto + UM Media / Toronto + OSO Audio / Toronto + Unified Content / Toronto
Client:
Bank of Montréal
Title:
NXT LVL
Category:
Livestream
Annual ID:
OS23_SM067M
Award:
2023 Film & Video Merit Award
Agency:
Arnold Worldwide / Boston + Progressive Insurance + Moxie Pictures / Los Angeles
Client:
Progressive Insurance
Title:
Dr. Rick
Category:
Television & VOD / 30 Seconds and Under - Series
Annual ID:
OS23_FI046M
Award:
2023 Film & Video Merit Award
Agency:
Arnold Worldwide / Boston + Progressive Insurance + O Positive / Los Angeles + Cosmo Street Editorial / New York
Client:
Progressive Insurance
Title:
Replay
Category:
Television & VOD / 30 Seconds and Under - Series
Annual ID:
OS23_FI048M
Award:
2023 Creative Use of Data Merit Award
Agency:
Ogilvy / New York + RadicalMedia / New York
Client:
Citizens Bank
Title:
The Living Portrait of NYC
Category:
Experiential & Immersive
Annual ID:
OS23_CU034M
Award:
2023 Film & Video Merit Award
Agency:
FRED & FARID / Los Angeles + Ladder / Palo Alto + Production Company Productions / Los Angeles
Client:
Ladder Life Insurance
Title:
Crocodile
Category:
Online-only Films & Video / 31-60 Seconds - Single
Annual ID:
OS23_FI083M
Award:
2023 Direct Marketing Merit Award
Agency:
Special / Auckland + South Pacific Pictures + Images and Sound
Client:
Partners Life
Title:
Last Performance
Category:
Brand Partnerships
Annual ID:
OS23_DM112M
Award:
2023 Integrated Merit Award
Agency:
Leo Burnett Australia / Sydney + Suncorp Insurance / Sydney + OMD / Sydney + Revolver / Sydney
Client:
Suncorp Insurance
Title:
Resilience Road
Category:
Integrated Campaign
Annual ID:
OS23_IG024M
Award:
2023 Film & Video Merit Award
Agency:
PARTY / Tokyo + kaibutsu / Tokyo + Material / Tokyo + GEEK PICTURES / Tokyo
Client:
Sawakami Asset Management Inc.
Title:
Lavatory / Garden / Breakfast / Zombie
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Annual ID:
OS23_FI079M
Award:
2023 Film & Video Merit Award
Agency:
Special / Auckland + South Pacific Pictures + Images and Sound
Client:
Partners Life
Title:
Last Performance
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS23_FI127M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy Canada + Shift Post / New York + OPC / Toronto
Client:
TD Bank
Title:
Taboo Talk
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI059M
Award:
2023 Creative Use of Data Merit Award
Agency:
DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Data Visualization / Dynamic / Responsive
Annual ID:
OS23_CU016M
Award:
2023 Branded Entertainment Merit Award
Agency:
LLYC / Madrid + BBVA / Bilbao + MoA Studio / Madrid
Client:
BBVA
Title:
Seeds for the Future
Category:
Brand Partnerships
Annual ID:
OS23_BE091M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Zauberberg Productions GmbH / Berlin
Client:
Erste Bank und Sparkasse
Title:
#believeinchristmas
Category:
Animation / Single
Annual ID:
OS23_MI103M
Award:
2023 Design Merit Award
Agency:
Ogilvy / New York + RadicalMedia / New York
Client:
Citizens Bank
Title:
The Living Portrait of NYC
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS23_DE127M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
FCB / Toronto + UM Media / Toronto + I Am Static / Toronto
Client:
Bank of Montréal
Title:
Rainbow Deposits
Category:
Mobile Applications
Annual ID:
OS23_IN039M
Award:
2023 Cultural Driver Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Ujjivan Small Finance Bank
Title:
Shagun Ka Lifafa
Category:
Multicultural Impact
Annual ID:
OS23_CD024M
Award:
2023 Creative Use of Data Merit Award
Agency:
Sancho BBDO / Bogotá
Client:
Bancolombia
Title:
Th Gaming Profile
Category:
Targeting
Annual ID:
OS23_CU021M
Award:
2023 Radio & Audio Merit Award
Agency:
Arnold Worldwide / Boston + Progressive Insurance
Client:
Progressive Insurance
Title:
Dr. Rick Will See You Now
Category:
Custom Content
Annual ID:
OS23_RA026M
Award:
2023 Direct Marketing Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Ujjivan Small Finance Bank
Title:
Shagun Ka Lifafa
Category:
Physical Items
Annual ID:
OS23_DM055M
Award:
2023 Direct Marketing Merit Award
Agency:
Zulu Alpha Kilo + HomeEquity Bank + Royal Canadian Legion
Client:
HomeEquity Bank / Royal Canadian Legion
Title:
Letters Home
Category:
Physical Items
Annual ID:
OS23_DM061M
Award:
2023 Print & Promotional Merit Award
Agency:
M&C Saatchi Abel + Mindshare
Client:
Standard Bank
Title:
Priceless Print
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS23_PT070M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Accenture Song + Coinbase + Walker + The Mill
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI131M
Award:
2023 Social Media Merit Award
Agency:
ATTN: + Cash App
Client:
Cash App
Title:
Truth, Dare or Dollar
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM084M
Award:
2023 Film & Video Merit Award
Agency:
Bear Meets Eagle On Fire + Revolver
Client:
IAG / NRMA Insurance
Title:
Until Then - Duel
Category:
Cinema Advertising
Annual ID:
OS23_FI111M
Award:
2023 Film & Video Merit Award
Agency:
Bear Meets Eagle On Fire + Revolver
Client:
IAG / NRMA Insurance
Title:
Until Then
Category:
Television & VOD / 31-60 Seconds - Series
Annual ID:
OS23_FI066M
Award:
2023 Design Merit Award
Agency:
Ogilvy / New York + RadicalMedia / New York
Client:
Citizens Bank
Title:
The Living Portrait of NYC
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE158M
Award:
2022 Film Gold Pencil
Agency:
dentsuMB / New York + FTX
Client:
FTX
Title:
Don't Miss Out
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI004G
Award:
2022 Moving Image Craft Silver Pencil
Agency:
dentsuMB / New York + FTX
Client:
FTX
Title:
Don't Miss Out
Category:
Direction / Single
Annual ID:
OS22_MI021S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
dentsuMB / New York + FTX
Client:
FTX
Title:
Don't Miss Out
Category:
Writing / Single
Annual ID:
OS22_MI026S
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Partizan / Los Angeles + dentsuMB / New York + Heard City / New York + Mackcut / New York
Client:
FTX
Title:
Don't Miss Out
Category:
Production Design
Annual ID:
OS22_MI054B
Award:
2022 Film Bronze Pencil
Agency:
Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films
Client:
Rocket Mortgage & Rocket Homes
Title:
Dream House
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI027B
Award:
2022 Out of Home Bronze Pencil
Agency:
Wunderman Thompson / London
Client:
HSBC UK
Title:
The Homeless Bank Account
Category:
Brand Partnerships
Annual ID:
OS22_OH025B
Award:
2022 Film Bronze Pencil
Agency:
Wunderman Thompson / London + Knucklehead
Client:
HSBC UK
Title:
Vicious Circle
Category:
Brand Partnerships
Annual ID:
OS22_FI039B
Award:
2022 Print Bronze Pencil
Agency:
Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios
Client:
Progressive Insurance
Title:
Dr Rick Will See You Now
Category:
Craft / Writing
Annual ID:
OS22_PT019B
