The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Banking / Financial Services / Insurance / Investment

Award

Agency

Client

Title

Category

Annual ID

DO Black Agency: RBK Communication / Stockholm Client: Doconomy Category: Experimental / Internal Projects / R&D
#PauseToRemember Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Influencer Marketing / Single Channel
The Book That Grew Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Craft / Printing & Paper Craft
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential / Brand Installations
The Book That Grew Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Craft / Printing & Production
#PauseToRemember Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Livestream
Acceptance Street Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Out of Home / Single
Motaur Agency: Arnold Worldwide / Boston Client: Progressive Insurance Category: Television & VOD / Short Form - Campaign
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Art Direction
Independents on 5th: Shoppable Holiday Windows Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York Client: PayPal Category: Craft / Art Direction
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential & Installations / Experiential & Immersive
Mobile ATMs Agency: Ogilvy / Bolivia + Makina Films / Santa Cruz + Sounder Studios / La Paz Client: BLINK Category: Experimental / Internal Projects / R&D
Acceptance Street Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Branding / Corporate Communications
The first house built by data Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall Client: House Financing Bank Schwaebisch Hall Category: Spatial Design / Architecture
Signs Of Love Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne Client: ANZ Bank Category: Brand Installations
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Brand Installations
Shine Your Own Way Agency: Publicis Brasil / Sao Paulo - SP + Zombie Studio / Sao Paulo - SP Client: Bradesco Category: Craft - Animation / Single
#HannaBumblebee Agency: Jung von Matt/Donau / Wien (Vienna) + Erste Group Bank / Vienna + Passion Animation Studios / London + Mcasso Music Production / London Client: Erste Group Bank AG Category: Craft - Animation / Single
The Book That Grew Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Craft / Printing / Production
Independents on 5th: Shoppable Holiday Windows Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York Client: PayPal Category: Out of Home / Brand Installations
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Out of Home / Brand Installations
Signs Of Love Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne Client: ANZ Bank Category: Experiential / Brand Installations
Signs Of Love Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne Client: ANZ Bank Category: Experiential & Installations / Brand Installations
Acceptance Street Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Experiential & Installations / Brand Installations
Astronomical Sales Agency: FP7 McCann / Dubai + Carat MENA / Dubai Client: Mastercard Category: Innovation in Out of Home
Checkout Checkpoint Agency: Colenso BBDO / Auckland + Bank of New Zealand / Auckland Client: Bank of New Zealand Category: Gaming
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Events & Experiential
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Cultural Driver
AAMI Warning Spots Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Innovation in Radio & Audio
The Cheering Cup/Copa del Impulso Agency: Mullenlowe Delta Ecuador / Quito Client: Banco Pichincha Category: Innovation in Radio & Audio
Fieeld Agency: Havas / Madrid + Now / Madrid Client: Santander Bank Category: Physical Product
For the Record Agency: Publicis North America / New York + Harbor Picture Company / New York Client: Citibank Category: Custom Content
You only have one life. Live it. Agency: hasan & partners / Helsinki + Pohjola Insurance / Helsinki + D8 Production / Helsinki + Media agency Omnicom ToinenPHD / Helsinki Client: Pohjola Insurance Category: Online Films & Video / Short Form - Campaign
GEICO: Believe It Agency: The Martin Agency / Richmond, VA + GEICO / Chevy Chase, MD + Hungry Man / Los Angeles, CA Client: GEICO Category: Television & VOD / Short Form - Campaign
GEICO Sequels Agency: The Martin Agency / Richmond, VA + GEICO / Chevy Chase, MD + Smuggler / Los Angeles, CA + Cut+Run / Los Angeles, CA Client: GEICO Category: Television & VOD / Short Form - Campaign
It's Simple Even When It's Complicated Agency: Sid Lee / Toronto Client: H&R Block Category: Television & VOD / Short Form - Campaign
Independents on 5th: Shoppable Holiday Windows Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn Client: PayPal Category: Craft / Art Direction
Comfortable Agency: O Positive / New York + Highdive / Chicago Client: Quicken Loans / Rocket Mortgage Category: Craft - Direction / Single
#PauseToRemember Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Active Engagement
Signs of Love Agency: Revolver/Will O'Rourke / Sydney + TBWA\ / Melbourne + ANZ Bank Australia / Melbourne Client: ANZ Bank Australia Category: Experiential & Installations / Experiential & Immersive
Impossible Mascots Agency: WMcCann / SÃO PAULO + MediaMonks / São Paulo Client: Mastercard Category: Experiential & Installations / Experiential & Immersive
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Art Direction
Independents on 5th: Shoppable Holiday Windows Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn Client: PayPal Category: Out of Home / P.O.P. & In-Store
Crystal Barn Agency: Droga5 / London + Biscuit Filmworks / London Client: Barclaycard Category: Online Films & Video / Long Form - Single
The first house built by data Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall Client: House Financing Bank Schwaebisch Hall Category: Spatial Design / Experiential & Immersive
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Spatial Design / Experiential & Immersive
The Book That Grew Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Branding / Corporate Communications
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Art Direction
Kicking Down Barriers Agency: TBWA\ / Melbourne + ANZ Bank / Melbourne Client: ANZ Bank Category: Co-Promotions
If you have the will, we have the way Agency: Saatchi & Saatchi / Melbourne + Good Oil / Melbourne + Alt.vfx / Brisbane Client: Bank of Melbourne Category: Craft - Visual Effects / Single

2020 IP & Products Gold Pencil

RBK Communication / Stockholm

Doconomy

DO Black

Experimental / Internal Projects / R&D

OS_IP20_001G

2020 Social Media Bronze Pencil

Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto

HomeEquity Bank

#PauseToRemember

Influencer Marketing / Single Channel

OS_SM20_029B

2020 Design Gold Pencil

Rothco, part of Accenture Interactive / Dublin

AIB

The Book That Grew

Craft / Printing & Paper Craft

OS_DE20_056G

2020 Branded Entertainment Bronze Pencil

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Experiential / Brand Installations

OS_BE20_022B

2020 Print Gold Pencil

Rothco, part of Accenture Interactive / Dublin

AIB

The Book That Grew

Craft / Printing & Production

OS_PT20_031G

2020 Social Media Silver Pencil

Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto

HomeEquity Bank

#PauseToRemember

Livestream

OS_SM20_017S

2020 Design Bronze Pencil

Mastercard / Purchase + McCann / New York

Mastercard

Acceptance Street

Out of Home / Single

OS_DE20_027B

2020 Film Bronze Pencil

Arnold Worldwide / Boston

Progressive Insurance

Motaur

Television & VOD / Short Form - Campaign

OS_FI20_006B

2020 Out of Home Silver Pencil

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Craft / Art Direction

OS_OH20_021S

2020 Direct Marketing Gold Pencil

Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York

PayPal

Independents on 5th: Shoppable Holiday Windows

Craft / Art Direction

OS_DI20_030G

2020 Out of Home Bronze Pencil

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Experiential & Installations / Experiential & Immersive

OS_OH20_016B

2020 IP & Products Bronze Pencil

Ogilvy / Bolivia + Makina Films / Santa Cruz + Sounder Studios / La Paz

BLINK

Mobile ATMs

Experimental / Internal Projects / R&D

OS_IP20_008B

2020 Design Bronze Pencil

Mastercard / Purchase + McCann / New York

Mastercard

Acceptance Street

Branding / Corporate Communications

OS_DE20_005B

2020 Design Bronze Pencil

Ogilvy / Germany + House Financing Bank / Schwaebisch Hall

House Financing Bank Schwaebisch Hall

The first house built by data

Spatial Design / Architecture

OS_DE20_037B

2020 Experiential & Immersive Merit Award

TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne

ANZ Bank

Signs Of Love

Brand Installations

OS_EX20_045M

2020 Experiential & Immersive Merit Award

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Brand Installations

OS_EX20_052M

2020 Moving Image Craft Merit Award

Publicis Brasil / Sao Paulo - SP + Zombie Studio / Sao Paulo - SP

Bradesco

Shine Your Own Way

Craft - Animation / Single

OS_MI20_084M

2020 Moving Image Craft Merit Award

Jung von Matt/Donau / Wien (Vienna) + Erste Group Bank / Vienna + Passion Animation Studios / London + Mcasso Music Production / London

Erste Group Bank AG

#HannaBumblebee

Craft - Animation / Single

OS_MI20_085M

2020 Direct Marketing Merit Award

Rothco, part of Accenture Interactive / Dublin

AIB

The Book That Grew

Craft / Printing / Production

OS_DI20_119M

2020 Design Merit Award

Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York

PayPal

Independents on 5th: Shoppable Holiday Windows

Out of Home / Brand Installations

OS_DE20_168M

2020 Design Merit Award

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Out of Home / Brand Installations

OS_DE20_170M

2020 Branded Entertainment Merit Award

TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne

ANZ Bank

Signs Of Love

Experiential / Brand Installations

OS_BE20_077M

2020 Out of Home Merit Award

TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne

ANZ Bank

Signs Of Love

Experiential & Installations / Brand Installations

OS_OH20_054M

2020 Out of Home Merit Award

Mastercard / Purchase + McCann / New York

Mastercard

Acceptance Street

Experiential & Installations / Brand Installations

OS_OH20_061M

2020 Out of Home Merit Award

FP7 McCann / Dubai + Carat MENA / Dubai

Mastercard

Astronomical Sales

Innovation in Out of Home

OS_OH20_090M

2020 Mobile Merit Award

Colenso BBDO / Auckland + Bank of New Zealand / Auckland

Bank of New Zealand

Checkout Checkpoint

Gaming

OS_MO20_042M

2020 Public Relations Merit Award

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Events & Experiential

OS_PR20_035M

2020 Cultural Driver Merit Award

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Cultural Driver

OS_CD20_010M

2020 Radio & Audio Merit Award

Ogilvy Australia / Melbourne

AAMI

AAMI Warning Spots

Innovation in Radio & Audio

OS_RA20_063M

2020 Radio & Audio Merit Award

Mullenlowe Delta Ecuador / Quito

Banco Pichincha

The Cheering Cup/Copa del Impulso

Innovation in Radio & Audio

OS_RA20_065M

2020 IP & Products Merit Award

Havas / Madrid + Now / Madrid

Santander Bank

Fieeld

Physical Product

OS_IP20_017M

2020 Radio & Audio Merit Award

Publicis North America / New York + Harbor Picture Company / New York

Citibank

For the Record

Custom Content

OS_RA20_042M

2020 Film Merit Award

hasan & partners / Helsinki + Pohjola Insurance / Helsinki + D8 Production / Helsinki + Media agency Omnicom ToinenPHD / Helsinki

Pohjola Insurance

You only have one life. Live it.

Online Films & Video / Short Form - Campaign

OS_FI20_081M

2020 Film Merit Award

The Martin Agency / Richmond, VA + GEICO / Chevy Chase, MD + Hungry Man / Los Angeles, CA

GEICO

GEICO: Believe It

Television & VOD / Short Form - Campaign

OS_FI20_046M

2020 Film Merit Award

The Martin Agency / Richmond, VA + GEICO / Chevy Chase, MD + Smuggler / Los Angeles, CA + Cut+Run / Los Angeles, CA

GEICO

GEICO Sequels

Television & VOD / Short Form - Campaign

OS_FI20_047M

2020 Film Merit Award

Sid Lee / Toronto

H&R Block

It's Simple Even When It's Complicated

Television & VOD / Short Form - Campaign

OS_FI20_048M

2020 Out of Home Merit Award

Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn

PayPal

Independents on 5th: Shoppable Holiday Windows

Craft / Art Direction

OS_OH20_076M

2020 Moving Image Craft Merit Award

O Positive / New York + Highdive / Chicago

Quicken Loans / Rocket Mortgage

Comfortable

Craft - Direction / Single

OS_MI20_051M

2020 Social Media Merit Award

Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto

HomeEquity Bank

#PauseToRemember

Active Engagement

OS_SM20_072M

2020 Out of Home Merit Award

Revolver/Will O'Rourke / Sydney + TBWA\ / Melbourne + ANZ Bank Australia / Melbourne

ANZ Bank Australia

Signs of Love

Experiential & Installations / Experiential & Immersive

OS_OH20_067M

2020 Out of Home Merit Award

WMcCann / SÃO PAULO + MediaMonks / São Paulo

Mastercard

Impossible Mascots

Experiential & Installations / Experiential & Immersive

OS_OH20_069M

2020 Experiential & Immersive Merit Award

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Craft / Art Direction

OS_EX20_065M

2020 Direct Marketing Merit Award

Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn

PayPal

Independents on 5th: Shoppable Holiday Windows

Out of Home / P.O.P. & In-Store

OS_DI20_054M

2020 Film Merit Award

Droga5 / London + Biscuit Filmworks / London

Barclaycard

Crystal Barn

Online Films & Video / Long Form - Single

OS_FI20_088M

2020 Design Merit Award

Ogilvy / Germany + House Financing Bank / Schwaebisch Hall

House Financing Bank Schwaebisch Hall

The first house built by data

Spatial Design / Experiential & Immersive

OS_DE20_175M

2020 Design Merit Award

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Spatial Design / Experiential & Immersive

OS_DE20_177M

2020 Design Merit Award

Rothco, part of Accenture Interactive / Dublin

AIB

The Book That Grew

Branding / Corporate Communications

OS_DE20_093M

2020 Branded Entertainment Merit Award

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Craft / Art Direction

OS_BE20_102M

2020 Public Relations Merit Award

TBWA\ / Melbourne + ANZ Bank / Melbourne

ANZ Bank

Kicking Down Barriers

Co-Promotions

OS_PR20_066M

2020 Moving Image Craft Merit Award

Saatchi & Saatchi / Melbourne + Good Oil / Melbourne + Alt.vfx / Brisbane

Bank of Melbourne

If you have the will, we have the way

Craft - Visual Effects / Single

OS_MI20_091M

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