The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Banking / Financial Services / Insurance / Investment
Award
Agency
Client
Title
Category
Annual ID
A Fire Inside
Agency: FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney
Client: NRMA Insurance Category: Craft / Art Direction
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital Category: Digital Product / In-Market
Touch Card
Agency: McCann / New York
Client: Mastercard Category: Service Design / Customer Experience (CX)
Crocodile
Agency: FRED & FARID / Los Angeles + Ladder / Palo Alto + Production Company Productions / Los Angeles
Client: Ladder Life Insurance Category: Online-only Films & Video / 31-60 Seconds - Single
Dear Customer
Agency: DAVID / Buenos Aires
Client: HSBC Bank Category: Television & VOD / Over 60 Seconds - Single
Dr. Rick
Agency: Arnold Worldwide / Boston + Progressive Insurance + Moxie Pictures / Los Angeles
Client: Progressive Insurance Category: Television & VOD / 30 Seconds and Under - Series
Replay
Agency: Arnold Worldwide / Boston + Progressive Insurance + O Positive / Los Angeles + Cosmo Street Editorial / New York
Client: Progressive Insurance Category: Television & VOD / 30 Seconds and Under - Series
Priceless Print
Agency: M&C Saatchi Abel + Mindshare
Client: Standard Bank Category: Innovation & Transformation / Innovation in Print
Until Then - Duel
Agency: Bear Meets Eagle On Fire / Sydney + Revolver
Client: IAG / NRMA Insurance Category: Cinema Advertising
#believeinchristmas
Agency: Zauberberg Productions GmbH / Berlin
Client: Erste Bank und Sparkasse Category: Animation / Single
Dr. Rick Will See You Now
Agency: Arnold Worldwide / Boston + Progressive Insurance
Client: Progressive Insurance Category: Custom Content
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney
Client:
NRMA Insurance
Title:
A Fire Inside
Category:
Craft / Art Direction
Annual ID:
OS23_BE041B
Award:
2023 IP & Product Design Bronze Pencil
Agency:
DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Digital Product / In-Market
Annual ID:
OS23_IP012B
Award:
2023 Design Bronze Pencil
Agency:
McCann / New York
Client:
Mastercard
Title:
Touch Card
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS23_DE058B
Award:
2023 Film & Video Merit Award
Agency:
FRED & FARID / Los Angeles + Ladder / Palo Alto + Production Company Productions / Los Angeles
Client:
Ladder Life Insurance
Title:
Crocodile
Category:
Online-only Films & Video / 31-60 Seconds - Single
Annual ID:
OS23_FI083M
Award:
2023 Film & Video Merit Award
Agency:
DAVID / Buenos Aires
Client:
HSBC Bank
Title:
Dear Customer
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI073M
Award:
2023 Film & Video Merit Award
Agency:
Arnold Worldwide / Boston + Progressive Insurance + Moxie Pictures / Los Angeles
Client:
Progressive Insurance
Title:
Dr. Rick
Category:
Television & VOD / 30 Seconds and Under - Series
Annual ID:
OS23_FI046M
Award:
2023 Film & Video Merit Award
Agency:
Arnold Worldwide / Boston + Progressive Insurance + O Positive / Los Angeles + Cosmo Street Editorial / New York
Client:
Progressive Insurance
Title:
Replay
Category:
Television & VOD / 30 Seconds and Under - Series
Annual ID:
OS23_FI048M
Award:
2023 Print & Promotional Merit Award
Agency:
M&C Saatchi Abel + Mindshare
Client:
Standard Bank
Title:
Priceless Print
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS23_PT070M
Award:
2023 Film & Video Merit Award
Agency:
Bear Meets Eagle On Fire / Sydney + Revolver
Client:
IAG / NRMA Insurance
Title:
Until Then - Duel
Category:
Cinema Advertising
Annual ID:
OS23_FI111M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Zauberberg Productions GmbH / Berlin
Client:
Erste Bank und Sparkasse
Title:
#believeinchristmas
Category:
Animation / Single
Annual ID:
OS23_MI103M
Award:
2023 Creative Use of Data Merit Award
Agency:
Sancho BBDO / Bogotá
Client:
Bancolombia
Title:
Th Gaming Profile
Category:
Targeting
Annual ID:
OS23_CU021M
Award:
2023 Radio & Audio Merit Award
Agency:
Arnold Worldwide / Boston + Progressive Insurance
Client:
Progressive Insurance
Title:
Dr. Rick Will See You Now
Category:
Custom Content
Annual ID:
OS23_RA026M