The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Banking / Financial Services / Insurance / Investment
Award
Agency
Client
Title
Category
Annual ID
Future
Agency: Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo
Client: Nubank / Institutional Category: Cinematography / Single
Dr Rick Will See You Now
Agency: Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios
Client: Progressive Insurance Category: Craft / Writing
Bundling Made Easy
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase
Client: GEICO Category: Television & VOD / Short Form - Series
The On Hold Music Show
Agency: NEXT Brand & Creative / Palo Alto + Scout Music
Client: Next Insurance Category: Innovation & Transformation / Innovation in Music & Sound Craft
Tall Poppy
Agency: Thinkerbell + Initiative + The Jim Henson Company + Hardie Grant
Client: CGU Insurance Category: Craft / Storytelling
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Short Form Video / Single
Vicious Circle
Agency: Wunderman Thompson / London + Knucklehead
Client: HSBC UK Category: Cinema Advertising
ComeBack
Agency: TBWA\Thailand / Bangkok + Krungsri Auto - Bank of Ayudhya PLC / Bangkok + Suneta House / Bangkok
Client: Krungsri Auto / Car4Cash Category: Online Films & Video / Long Form - Single
Dr Rick
Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles + Cosmo Street Editorial / New York + Zero VFX / Boston
Client: Progressive Insurance Category: Writing / Series
The World's Strongest Women
Agency: In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London
Client: Allianz p.l.c. Category: Television & VOD / Long Form - Single
The World's Strongest Women
Agency: In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London
Client: Allianz p.l.c Category: Low Budget / 50K - 100K Budget
The Takeover
Agency: Bear Meets Eagle On Fire / Sydney + Augenblick Studios + Rumble Studios + Blockhead VFX
Client: Stake Category: Craft / Animation
Dr Rick Will See You Now
Agency: Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios
Client: Progressive Insurance Category: Promotional Items / Booklets / Books / Brochures
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Production Design
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Craft / Art Direction
9x16 Stores
Agency: BBDO / Singapore + Pixel Post
Client: Visa #WhereYouShopMatters Category: Use of Vertical Video
Such a green way of life
Agency: dentsu mcgarrybowen China / Shanghai
Client: Ant Forest Category: Low Budget / Under 50K Budget
We Stand
Agency: VMLY&R / São Paulo + Suno United Creators / São Paulo
Client: Santander Category: Customer Experience / CX / In-Person
Sound Support
Agency: The Public House / Dublin + PHD / Dublin + Event Junkies / Dublin + Motherland / Dublin
Client: FBD Insurance Category: Innovation & Transformation / Innovation in Lockdown
Adventures With Zeee Bucks
Agency: BUCK + R/GA / New York
Client: Ally Bank Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Best of IP & Products
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Best of Public Relations
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: CMO Pencil
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Physical Product
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Experiential / Customer Experience / CX
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Customer Experience / CX
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Innovation & Transformation / Innovation in Direct Marketing
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Brand Voice
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Service Design / Customer Experience (CX)
Astronomical Sales
Agency: FP7 McCann / Dubai + Carat / Dubai + Digitas LBI / Dubai
Client: Mastercard Category: Real-Time
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Products
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Physical Products
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Physical Items
America the Beautful
Agency: Publicis / New York + Publicis / Latvia + Citi / New York
Client: Citibank Category: Music Adaptation / Instrumental
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Innovation & Transformation / Innovation in Experiential
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Brand Partnerships
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank Category: Non-traditional & Guerrilla Marketing
Unseen Players
Agency: MullenLowe Delta / Quito
Client: Banco Pichincha Category: Experiential / Live / In-Person Events
The River Apartments
Agency: McCann Colombia / Bogotá
Client: Banco de Bogotá Category: Experiential & Installations / Experiential & Immersive
The River Apartments
Agency: McCann Colombia / Bogotá
Client: Banco de Bogotá Category: Experiential & Installations / Brand Installations
The River Apartments
Agency: McCann Colombia / Bogotá
Client: Banco de Bogotá Category: Innovation & Transformation / Innovation in Out of Home
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto
Client: Mastercard Category: Innovation & Transformation / Innovation in Lockdown
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank Category: Innovation & Transformation / Innovation in Lockdown
Aunt Infestation
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York
Client: GEICO Category: Television & VOD / Short Form - Single
Now that you see me
Agency: Publicis / New York + Sanctuary Content + Harbor Picture Company / New York + Rock Paper Scissors / New York
Client: Citi Category: Integrated Branding Campaign
Dr Rick
Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles
Client: Progressive Insurance Category: Television & VOD / Short Form - Series
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Sustainable Development Goals