The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Banking-Financial

Award

Agency

Client

Title

Category

Annual ID

True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Physical Product
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Brand Voice
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Products
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Physical Products
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Innovation & Transformation / Innovation in Direct Marketing
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Service Design / Customer Experience (CX)
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Customer Experience / CX
Astronomical Sales Agency: FP7 McCann / Dubai + Carat / Dubai + Digitas LBI / Dubai Client: Mastercard Category: Real-Time
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Experiential / Customer Experience / CX
r/Bank Agency: R/GA / New York Client: Ally Financial Category: Social Post / Single
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Innovation & Transformation / Innovation in Experiential
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Physical Items
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Brand Partnerships
Pensions Delivery Agency: Grey Argentina / Buenos Aires Client: Itaú Bank Category: Non-traditional & Guerrilla Marketing
America the Beautful Agency: Publicis / New York + Publicis / Latvia + Citi / New York Client: Citibank Category: Music Adaptation / Instrumental
Safe Waze 2 Shop Agency: McCann Poland / Warszawa + McCann Canada / Toronto Client: Mastercard Category: Innovation & Transformation / Innovation in Lockdown
Unseen Players Agency: MullenLowe Delta / Quito Client: Banco Pichincha Category: Experiential / Live / In-Person Events
The River Apartments Agency: McCann Colombia / Bogotá Client: Banco de Bogotá Category: Experiential & Installations / Brand Installations
The River Apartments Agency: McCann Colombia / Bogotá Client: Banco de Bogotá Category: Innovation & Transformation / Innovation in Out of Home
Pensions Delivery Agency: Grey Argentina / Buenos Aires Client: Itaú Bank Category: Innovation & Transformation / Innovation in Lockdown
The River Apartments Agency: McCann Colombia / Bogotá Client: Banco de Bogotá Category: Experiential & Installations / Experiential & Immersive
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: CMO Pencil
Astronomical Sales Agency: FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai Client: Mastercard Category: Creative Effectiveness / Consumer / Brand
Aware Super Brand TVC Agency: Squeak E. Clean Studios / Sydney + The Works / Sydney + ARC EDIT / Sydney + Scoundrel / Sydney Client: Aware Super Category: Sound Design
Kai nu’u o Kanaloa Art Installation Agency: phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu Client: Central Pacific Bank Category: Data Visualization / Static or Dynamic
THE OTHER SIDE Agency: Ogilvy / Madrid Client: ING Category: Storytelling
Robinhood Illustration Agency: COLLINS + Robinhood Client: Robinhood Category: Craft / Illustration
Scoop! There It Is! Agency: The Martin Agency / Richmond + Cut + Run / Los Angeles + Hungry Man Productions / Los Angeles Client: GEICO Category: Music Adaptation / Song
Safe Waze 2 Shop Agency: McCann Poland / Warszawa + McCann Canada / Toronto Client: Mastercard Category: Innovation & Transformation / Innovation in Lockdown
Zaadii's Unfinished Story Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford Client: Travelers Insurance Category: Craft / Art Direction
Sloways Agency: CHE Proximity / Australia + Mindshare + Thinkerbell / Melbourne + Revolver / Sydney Client: IAG/NRMA Insurance Category: Spatial Design / Wayfinding
World’s Oldest E-sports Team Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto Client: HomeEquity Bank Category: Experiential / Virtual Events
Kai nu’u o Kanaloa Art Installation Agency: phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu Client: Central Pacific Bank Category: Spatial Design / Architecture
Astronomical Sales Agency: FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai Client: Mastercard Category: Single Country or Region / Consumer / Brand
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Goals for Sustainable Development
Pensions Delivery Agency: Grey Argentina / Buenos Aires Client: Itaú Bank Category: Innovation & Transformation / Innovation in Lockdown
The List Agency: Publicis / New York + Harbor Picture Company / New York + Rock Paper Scissors / New York + Sanctuary Content Client: Citi Category: Television & VOD / Long Form - Single
Through Different Eyes Agency: TBWA\Singapore / Singapore + SixToes.tv / Singapore + Smuggler / London + Black Kite Studios / London Client: Standard Chartered Category: Visual Effects / Single
Pensions Delivery Agency: Grey Argentina / Buenos Aires Client: Itaú Bank Category: Innovation & Transformation / Innovation in Lockdown
Dr Rick Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles Client: Progressive Insurance Category: Television & VOD / Short Form - Series
The Safe Training Jersey Agency: Havas Sports & Entertainment / Puteaux + GMF / Paris Client: GMF Category: Physical Product
Now that you see me Agency: Publicis / New York + Sanctuary Content + Harbor Picture Company / New York + Rock Paper Scissors / New York Client: Citi Category: Integrated Branding Campaign
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Out of Home / P.O.P. & In-Store
Aunt Infestation Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York Client: GEICO Category: Television & VOD / Short Form - Single
Broken Ceiling Agency: McCann / New York + State Street Global Advisors / Boston Client: State Street Global Advisors Category: Out of Home / Brand Installations
Broken Ceiling Agency: McCann / New York + State Street Global Advisors / Boston Client: State Street Global Advisors Category: Spatial Design / Experiential & Immersive
Poem POS Terminals Agency: Shanghai Tian Yu Kong Advertising Agency / Shanghai Client: China UnionPay Category: Spatial Design / Experiential & Immersive
Zaadii's Unfinished Story Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford Client: Travelers Insurance Category: Innovation & Transformation / Innovation in Branded Entertainment
World’s Oldest E-sports Team Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto Client: HomeEquity Bank Category: Experiential / Virtual Events - Livestream
#EdgarsChristmas Agency: Jung von Matt Donau GmbH / Vienna + Passion Animation Studios / London + MCasso Productions / London + Unit Studios / London Client: Erste Group Category: Animation / Single

2021 IP & Products Gold Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Physical Product

OS_IP21_001G

2021 Public Relations Gold Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Brand Voice

OS_PR21_001G

2021 Health, Wellness & Pharma Gold Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Products

OS_HW21_004G

2021 Experiential & Immersive Gold Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Physical Products

OS_EX21_011G

2021 Direct Marketing Gold Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Innovation & Transformation / Innovation in Direct Marketing

OS_DM21_034G

2021 Design Gold Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Service Design / Customer Experience (CX)

OS_DE21_027G

2021 Experiential & Immersive Gold Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Customer Experience / CX

OS_EX21_004G

2021 Creative Use of Data Gold Pencil

FP7 McCann / Dubai + Carat / Dubai + Digitas LBI / Dubai

Mastercard

Astronomical Sales

Real-Time

OS_CU21_007G

2021 Direct Marketing Gold Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Experiential / Customer Experience / CX

OS_DM21_015G

2021 Social Media Silver Pencil

R/GA / New York

Ally Financial

r/Bank

Social Post / Single

OS_SM21_009S

2021 Experiential & Immersive Silver Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Innovation & Transformation / Innovation in Experiential

OS_EX21_025S

2021 Direct Marketing Silver Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Physical Items

OS_DM21_004S

2021 Public Relations Silver Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Brand Partnerships

OS_PR21_021S

2021 Direct Marketing Silver Pencil

Grey Argentina / Buenos Aires

Itaú Bank

Pensions Delivery

Non-traditional & Guerrilla Marketing

OS_DM21_020S

2021 Music & Sound Craft Silver Pencil

Publicis / New York + Publicis / Latvia + Citi / New York

Citibank

America the Beautful

Music Adaptation / Instrumental

OS_MS21_009S

2021 Creative Use of Data Bronze Pencil

McCann Poland / Warszawa + McCann Canada / Toronto

Mastercard

Safe Waze 2 Shop

Innovation & Transformation / Innovation in Lockdown

OS_CU21_012B

2021 Branded Entertainment Bronze Pencil

MullenLowe Delta / Quito

Banco Pichincha

Unseen Players

Experiential / Live / In-Person Events

OS_BE21_015B

2021 Out of Home Bronze Pencil

McCann Colombia / Bogotá

Banco de Bogotá

The River Apartments

Experiential & Installations / Brand Installations

OS_OH21_011B

2021 Out of Home Bronze Pencil

McCann Colombia / Bogotá

Banco de Bogotá

The River Apartments

Innovation & Transformation / Innovation in Out of Home

OS_OH21_029B

2021 Direct Marketing Bronze Pencil

Grey Argentina / Buenos Aires

Itaú Bank

Pensions Delivery

Innovation & Transformation / Innovation in Lockdown

OS_DM21_043B

2021 Out of Home Bronze Pencil

McCann Colombia / Bogotá

Banco de Bogotá

The River Apartments

Experiential & Installations / Experiential & Immersive

OS_OH21_014B

2021 CMO Pencil CMO Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

CMO Pencil

OS_CM21_001G

2021 Creative Effectiveness Merit Award

FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai

Mastercard

Astronomical Sales

Creative Effectiveness / Consumer / Brand

OS_CE21_022M

2021 Music & Sound Craft Merit Award

Squeak E. Clean Studios / Sydney + The Works / Sydney + ARC EDIT / Sydney + Scoundrel / Sydney

Aware Super

Aware Super Brand TVC

Sound Design

OS_MS21_046M

2021 Design Merit Award

phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu

Central Pacific Bank

Kai nu’u o Kanaloa Art Installation

Data Visualization / Static or Dynamic

OS_DE21_111M

2021 Creative Use of Data Merit Award

Ogilvy / Madrid

ING

THE OTHER SIDE

Storytelling

OS_CU21_019M

2021 Design Merit Award

COLLINS + Robinhood

Robinhood

Robinhood Illustration

Craft / Illustration

OS_DE21_163M

2021 Music & Sound Craft Merit Award

The Martin Agency / Richmond + Cut + Run / Los Angeles + Hungry Man Productions / Los Angeles

GEICO

Scoop! There It Is!

Music Adaptation / Song

OS_MS21_035M

2021 Social Media Merit Award

McCann Poland / Warszawa + McCann Canada / Toronto

Mastercard

Safe Waze 2 Shop

Innovation & Transformation / Innovation in Lockdown

OS_SM21_112M

2021 Direct Marketing Merit Award

TBWA\Chiat\Day / New York + Travelers Insurance / Hartford

Travelers Insurance

Zaadii's Unfinished Story

Craft / Art Direction

OS_DM21_107M

2021 Design Merit Award

CHE Proximity / Australia + Mindshare + Thinkerbell / Melbourne + Revolver / Sydney

IAG/NRMA Insurance

Sloways

Spatial Design / Wayfinding

OS_DE21_147M

2021 Direct Marketing Merit Award

Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto

HomeEquity Bank

World’s Oldest E-sports Team

Experiential / Virtual Events

OS_DM21_067M

2021 Design Merit Award

phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu

Central Pacific Bank

Kai nu’u o Kanaloa Art Installation

Spatial Design / Architecture

OS_DE21_146M

2021 Creative Effectiveness Merit Award

FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai

Mastercard

Astronomical Sales

Single Country or Region / Consumer / Brand

OS_CE21_030M

2021 Sustainable Development Pencil Merit Award

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Goals for Sustainable Development

OS_SD21_010M

2021 IP & Products Merit Award

Grey Argentina / Buenos Aires

Itaú Bank

Pensions Delivery

Innovation & Transformation / Innovation in Lockdown

OS_IP21_026M

2021 Film Merit Award

Publicis / New York + Harbor Picture Company / New York + Rock Paper Scissors / New York + Sanctuary Content

Citi

The List

Television & VOD / Long Form - Single

OS_FI21_062M

2021 Moving Image Craft Merit Award

TBWA\Singapore / Singapore + SixToes.tv / Singapore + Smuggler / London + Black Kite Studios / London

Standard Chartered

Through Different Eyes

Visual Effects / Single

OS_MI21_094M

2021 Public Relations Merit Award

Grey Argentina / Buenos Aires

Itaú Bank

Pensions Delivery

Innovation & Transformation / Innovation in Lockdown

OS_PR21_092M

2021 Film Merit Award

Arnold Worldwide / Boston + Moxie Pictures / Los Angeles

Progressive Insurance

Dr Rick

Television & VOD / Short Form - Series

OS_FI21_047M

2021 IP & Products Merit Award

Havas Sports & Entertainment / Puteaux + GMF / Paris

GMF

The Safe Training Jersey

Physical Product

OS_IP21_016M

2021 Integrated Merit Award

Publicis / New York + Sanctuary Content + Harbor Picture Company / New York + Rock Paper Scissors / New York

Citi

Now that you see me

Integrated Branding Campaign

OS_IG21_025M

2021 Direct Marketing Merit Award

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Out of Home / P.O.P. & In-Store

OS_DM21_056M

2021 Film Merit Award

The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York

GEICO

Aunt Infestation

Television & VOD / Short Form - Single

OS_FI21_046M

2021 Design Merit Award

McCann / New York + State Street Global Advisors / Boston

State Street Global Advisors

Broken Ceiling

Out of Home / Brand Installations

OS_DE21_132M

2021 Design Merit Award

McCann / New York + State Street Global Advisors / Boston

State Street Global Advisors

Broken Ceiling

Spatial Design / Experiential & Immersive

OS_DE21_141M

2021 Design Merit Award

Shanghai Tian Yu Kong Advertising Agency / Shanghai

China UnionPay

Poem POS Terminals

Spatial Design / Experiential & Immersive

OS_DE21_142M

2021 Branded Entertainment Merit Award

TBWA\Chiat\Day / New York + Travelers Insurance / Hartford

Travelers Insurance

Zaadii's Unfinished Story

Innovation & Transformation / Innovation in Branded Entertainment

OS_BE21_084M

2021 Branded Entertainment Merit Award

Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto

HomeEquity Bank

World’s Oldest E-sports Team

Experiential / Virtual Events - Livestream

OS_BE21_065M

2021 Moving Image Craft Merit Award

Jung von Matt Donau GmbH / Vienna + Passion Animation Studios / London + MCasso Productions / London + Unit Studios / London

Erste Group

#EdgarsChristmas

Animation / Single

OS_MI21_084M

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