The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Best of Public Relations
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Best of IP & Products
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: CMO Pencil
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Brand Voice
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Service Design / Customer Experience (CX)
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Physical Product
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Experiential / Customer Experience / CX
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Physical Products
Astronomical Sales
Agency: FP7 McCann / Dubai + Carat / Dubai + Digitas LBI / Dubai
Client: Mastercard Category: Real-Time
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Innovation & Transformation / Innovation in Direct Marketing
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Customer Experience / CX
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Products
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Brand Partnerships
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Physical Items
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Innovation & Transformation / Innovation in Experiential
America the Beautful
Agency: Publicis / New York + Publicis / Latvia + Citi / New York
Client: Citibank Category: Music Adaptation / Instrumental
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank Category: Non-traditional & Guerrilla Marketing
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank Category: Innovation & Transformation / Innovation in Lockdown
The River Apartments
Agency: McCann Colombia / Bogotá
Client: Banco de Bogotá Category: Experiential & Installations / Experiential & Immersive
The River Apartments
Agency: McCann Colombia / Bogotá
Client: Banco de Bogotá Category: Innovation & Transformation / Innovation in Out of Home
Unseen Players
Agency: MullenLowe Delta / Quito
Client: Banco Pichincha Category: Experiential / Live / In-Person Events
The River Apartments
Agency: McCann Colombia / Bogotá
Client: Banco de Bogotá Category: Experiential & Installations / Brand Installations
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto
Client: Mastercard Category: Innovation & Transformation / Innovation in Lockdown
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank Category: Innovation & Transformation / Innovation in Lockdown
#EdgarsChristmas
Agency: Jung von Matt Donau GmbH / Vienna + Passion Animation Studios / London + MCasso Productions / London + Unit Studios / London
Client: Erste Group Category: Animation / Single
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client: Travelers Insurance Category: Innovation & Transformation / Innovation in Branded Entertainment
The Safe Training Jersey
Agency: Havas Sports & Entertainment / Puteaux + GMF / Paris
Client: GMF Category: Physical Product
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Sustainable Development Goals
Kai nu’u o Kanaloa Art Installation
Agency: phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu
Client: Central Pacific Bank Category: Data Visualization / Static or Dynamic
Through Different Eyes
Agency: TBWA\Singapore / Singapore + SixToes.tv / Singapore + Smuggler / London + Black Kite Studios / London
Client: Standard Chartered Category: Visual Effects / Single
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client: Travelers Insurance Category: Craft / Art Direction
Aware Super Brand TVC
Agency: Squeak E. Clean Studios / Sydney + The Works / Sydney + ARC EDIT / Sydney + Scoundrel / Sydney
Client: Aware Super Category: Sound Design
World’s Oldest E-sports Team
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client: HomeEquity Bank Category: Livestream
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client: Travelers Insurance Category: Craft / Art Direction
Sloways
Agency: CHE Proximity / Australia + Mindshare + Thinkerbell / Melbourne + Revolver / Sydney
Client: IAG/NRMA Insurance Category: Spatial Design / Wayfinding
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Out of Home / P.O.P. & In-Store
Catch The Scam
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing
Client: HomeEquity Bank Category: Online-only Video / Series
Broken Ceiling
Agency: McCann / New York + State Street Global Advisors / Boston
Client: State Street Global Advisors Category: Out of Home / Brand Installations
The List
Agency: Publicis / New York + Harbor Picture Company / New York + Rock Paper Scissors / New York + Sanctuary Content
Client: Citi Category: Television & VOD / Long Form - Single
Broken Ceiling
Agency: McCann / New York + State Street Global Advisors / Boston
Client: State Street Global Advisors Category: Spatial Design / Experiential & Immersive
Poem POS Terminals
Agency: Shanghai Tian Yu Kong Advertising Agency / Shanghai
Client: China UnionPay Category: Spatial Design / Experiential & Immersive
Astronomical Sales
Agency: FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai
Client: Mastercard Category: Single Country or Region / Consumer / Brand
Astronomical Sales
Agency: FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai
Client: Mastercard Category: Creative Effectiveness / Consumer / Brand
Scoop! There It Is!
Agency: The Martin Agency / Richmond + Cut + Run / Los Angeles + Hungry Man Productions / Los Angeles
Client: GEICO Category: Music Adaptation / Song
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank Category: Innovation & Transformation / Innovation in Lockdown
World’s Oldest E-sports Team
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client: HomeEquity Bank Category: Experiential / Virtual Events - Livestream
World’s Oldest E-sports Team
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client: HomeEquity Bank Category: Experiential / Virtual Events
Award:
2021 Public Relations Best of Discipline Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Best of Public Relations
Annual ID:
OS_PR21_001G
Award:
2021 IP & Products Best of Discipline Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Best of IP & Products
Annual ID:
OS_IP21_001G
Award:
2021 CMO Pencil CMO Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
CMO Pencil
Annual ID:
OS_CM21_001G
Award:
2021 Public Relations Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Brand Voice
Annual ID:
OS_PR21_001G
Award:
2021 Design Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS_DE21_027G
Award:
2021 IP & Products Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Physical Product
Annual ID:
OS_IP21_001G
Award:
2021 Direct Marketing Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Experiential / Customer Experience / CX
Annual ID:
OS_DM21_015G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Physical Products
Annual ID:
OS_EX21_011G
Award:
2021 Creative Use of Data Gold Pencil
Agency:
FP7 McCann / Dubai + Carat / Dubai + Digitas LBI / Dubai
Client:
Mastercard
Title:
Astronomical Sales
Category:
Real-Time
Annual ID:
OS_CU21_007G
Award:
2021 Direct Marketing Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS_DM21_034G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Customer Experience / CX
Annual ID:
OS_EX21_004G
Award:
2021 Health, Wellness & Pharma Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Products
Annual ID:
OS_HW21_004G
Award:
2021 Social Media Silver Pencil
Agency:
R/GA / New York
Client:
Ally Financial
Title:
r/Bank
Category:
Social Post / Single
Annual ID:
OS_SM21_009S
Award:
2021 Public Relations Silver Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Brand Partnerships
Annual ID:
OS_PR21_021S
Award:
2021 Direct Marketing Silver Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Physical Items
Annual ID:
OS_DM21_004S
Award:
2021 Experiential & Immersive Silver Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS_EX21_025S
Award:
2021 Music & Sound Craft Silver Pencil
Agency:
Publicis / New York + Publicis / Latvia + Citi / New York
Client:
Citibank
Title:
America the Beautful
Category:
Music Adaptation / Instrumental
Annual ID:
OS_MS21_009S
Award:
2021 Direct Marketing Silver Pencil
Agency:
Grey Argentina / Buenos Aires
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_020S
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Grey Argentina / Buenos Aires
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DM21_043B
Award:
2021 Out of Home Bronze Pencil
Agency:
McCann Colombia / Bogotá
Client:
Banco de Bogotá
Title:
The River Apartments
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_014B
Award:
2021 Out of Home Bronze Pencil
Agency:
McCann Colombia / Bogotá
Client:
Banco de Bogotá
Title:
The River Apartments
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS_OH21_029B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
MullenLowe Delta / Quito
Client:
Banco Pichincha
Title:
Unseen Players
Category:
Experiential / Live / In-Person Events
Annual ID:
OS_BE21_015B
Award:
2021 Out of Home Bronze Pencil
Agency:
McCann Colombia / Bogotá
Client:
Banco de Bogotá
Title:
The River Apartments
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH21_011B
Award:
2021 Creative Use of Data Bronze Pencil
Agency:
McCann Poland / Warszawa + McCann Canada / Toronto
Client:
Mastercard
Title:
Safe Waze 2 Shop
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_CU21_012B
Award:
2021 IP & Products Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IP21_026M
Award:
2021 Moving Image Craft Merit Award
Agency:
Jung von Matt Donau GmbH / Vienna + Passion Animation Studios / London + MCasso Productions / London + Unit Studios / London
Client:
Erste Group
Title:
#EdgarsChristmas
Category:
Animation / Single
Annual ID:
OS_MI21_084M
Award:
2021 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client:
Travelers Insurance
Title:
Zaadii's Unfinished Story
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS_BE21_084M
Award:
2021 IP & Products Merit Award
Agency:
Havas Sports & Entertainment / Puteaux + GMF / Paris
Client:
GMF
Title:
The Safe Training Jersey
Category:
Physical Product
Annual ID:
OS_IP21_016M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_010M
Award:
2021 Design Merit Award
Agency:
phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu
Client:
Central Pacific Bank
Title:
Kai nu’u o Kanaloa Art Installation
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE21_111M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Singapore / Singapore + SixToes.tv / Singapore + Smuggler / London + Black Kite Studios / London
Client:
Standard Chartered
Title:
Through Different Eyes
Category:
Visual Effects / Single
Annual ID:
OS_MI21_094M
Award:
2021 Direct Marketing Merit Award
Agency:
TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client:
Travelers Insurance
Title:
Zaadii's Unfinished Story
Category:
Craft / Art Direction
Annual ID:
OS_DM21_107M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Squeak E. Clean Studios / Sydney + The Works / Sydney + ARC EDIT / Sydney + Scoundrel / Sydney
Client:
Aware Super
Title:
Aware Super Brand TVC
Category:
Sound Design
Annual ID:
OS_MS21_046M
Award:
2021 Social Media Merit Award
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client:
HomeEquity Bank
Title:
World’s Oldest E-sports Team
Category:
Livestream
Annual ID:
OS_SM21_070M
Award:
2021 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client:
Travelers Insurance
Title:
Zaadii's Unfinished Story
Category:
Craft / Art Direction
Annual ID:
OS_BE21_078M
Award:
2021 Design Merit Award
Agency:
CHE Proximity / Australia + Mindshare + Thinkerbell / Melbourne + Revolver / Sydney
Client:
IAG/NRMA Insurance
Title:
Sloways
Category:
Spatial Design / Wayfinding
Annual ID:
OS_DE21_147M
Award:
2021 Direct Marketing Merit Award
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DM21_056M
Award:
2021 Interactive & Online Merit Award
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing
Client:
HomeEquity Bank
Title:
Catch The Scam
Category:
Online-only Video / Series
Annual ID:
OS_IN21_053M
Award:
2021 Design Merit Award
Agency:
McCann / New York + State Street Global Advisors / Boston
Client:
State Street Global Advisors
Title:
Broken Ceiling
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_132M
Award:
2021 Design Merit Award
Agency:
COLLINS + Robinhood
Client:
Robinhood
Title:
Robinhood Illustration
Category:
Craft / Illustration
Annual ID:
OS_DE21_163M
Award:
2021 Film Merit Award
Agency:
Publicis / New York + Harbor Picture Company / New York + Rock Paper Scissors / New York + Sanctuary Content
Client:
Citi
Title:
The List
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_062M
Award:
2021 Design Merit Award
Agency:
McCann / New York + State Street Global Advisors / Boston
Client:
State Street Global Advisors
Title:
Broken Ceiling
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_141M
Award:
2021 Design Merit Award
Agency:
Shanghai Tian Yu Kong Advertising Agency / Shanghai
Client:
China UnionPay
Title:
Poem POS Terminals
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_142M
Award:
2021 Creative Effectiveness Merit Award
Agency:
FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai
Client:
Mastercard
Title:
Astronomical Sales
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE21_030M
Award:
2021 Creative Effectiveness Merit Award
Agency:
FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai
Client:
Mastercard
Title:
Astronomical Sales
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE21_022M
Award:
2021 Music & Sound Craft Merit Award
Agency:
The Martin Agency / Richmond + Cut + Run / Los Angeles + Hungry Man Productions / Los Angeles
Client:
GEICO
Title:
Scoop! There It Is!
Category:
Music Adaptation / Song
Annual ID:
OS_MS21_035M
Award:
2021 Public Relations Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_092M
Award:
2021 Branded Entertainment Merit Award
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client:
HomeEquity Bank
Title:
World’s Oldest E-sports Team
Category:
Experiential / Virtual Events - Livestream
Annual ID:
OS_BE21_065M
Award:
2021 Direct Marketing Merit Award
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client:
HomeEquity Bank
Title:
World’s Oldest E-sports Team
Category:
Experiential / Virtual Events
Annual ID:
OS_DM21_067M
Award:
2021 Creative Use of Data Merit Award
Agency:
Ogilvy / Madrid
Client:
ING
Title:
THE OTHER SIDE
Category:
Storytelling
Annual ID:
OS_CU21_019M
