The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Beauty / Cosmetics / Toiletries / Personal Care

Award

Agency

Client

Title

Category

Annual ID

See My Skin Agency: Edelman / New York + Mindshare / New York Client: Vaseline Category: Fusion Pencil
See My Skin Agency: Edelman / New York Client: Vaseline Category: Integrated PR Campaign
See My Skin Agency: Edelman / New York Client: Vaseline Category: Multicultural Impact
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Cinema Advertising
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Use of Technology
Traffic Stop Agency: VCCP / San Francisco Client: Native Category: Online-only Films & Video / Over 60 Seconds - Single
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Creative Effectiveness / CSR
City Hall of Love Agency: MullenLowe / Singapore Client: Unilever / Closeup Category: Social Channel / Single Platform
See My Skin Agency: Edelman / New York Client: Vaseline Category: Utility
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Innovation & Transformation / Innovation in Film
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Long Form Video / Single
Bless Your F*ing Cooch Agency: Mischief @ No Fixed Address / Brooklyn + eos + Makeout Client: eos Category: Single Region or Market / Consumer / Brand
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Brand Voice
City Hall of Love Agency: MullenLowe / Singapore Client: Unilever / Closeup Category: Experiential / Virtual Events
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Innovation & Transformation / Innovation in Moving Image Craft
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Craft / Use of Technology
Shoppable Armpits Agency: Wunderman Thompson Argentina / Buenos Aires + Wunderman Thompson / New York Client: Unilever Category: Social Channel / Single Platform
Get F*cked by the Government Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move Client: Dame Category: Physical Product / In-Market
See My Skin Agency: Edelman / New York Client: Vaseline Category: Websites / Desktop & Responsive
#KeepTheGrey Agency: Edelman Canada / Toronto Client: Dove Canada (Unilever) Category: Current Event Response
#lastlonelymenopause Agency: AMVBBDO / London Client: Essity Tena Category: Brand Partnerships
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Peri Beyond The Limits Agency: Energy BBDO / Sao Paulo + Cosa Nostra / Sao Paulo + MyMama Entertainment / Sao Paulo Client: Unilever - Rexona Category: Brand Partnerships
Violet Month Agency: Wunderman Thompson / São Paulo + Avon / São Paulo + SQUAD + Rebolución / São Paulo Client: Avon Category: Integrated Campaign
See My Skin Agency: Edelman / New York Client: Vaseline Category: Integrated Campaign
The Name Agency: R/GA US Client: Procter & Gamble Category: Integrated Campaign
Amazon Alive - The real time deforestation counter Agency: Africa / São Paulo + Natura + Pródigo Filmes Client: Natura Category: Green Pencil
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Traditional Media Relations
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Innovation & Transformation / Innovation in Data
Dove - The Beauty Report Card #StopTheBeautyTest Agency: Ogilvy Mumbai / India Client: Dove Category: Online-only Films & Video / Over 60 Seconds - Single
LEA Agency: Ogilvy Brasil / São Paulo + Kimberly Clark / São Paulo Client: Kimberly Clark / Kotex Category: Online-only Films & Video / Over 60 Seconds - Single
The Name Agency: R/GA US Client: Procter & Gamble Category: Online-only Films & Video / Over 60 Seconds - Single
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Innovation & Transformation / Innovation in Branded Entertainment
The Oily Warrior Agency: Ogilvy / Singapore Client: Pond's Men Category: Online-only Films & Video / 31-60 Seconds - Single
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Storytelling
City Hall of Love Agency: MullenLowe / Singapore Client: Unilever / Closeup Category: Metaverse
Dove - The Beauty Report Card #StopTheBeautyTest Agency: Ogilvy Mumbai / India Client: Dove Category: Long Form Video / Single
THE YEAR OF THE ARMPIT Agency: Leo Burnett / Madrid Client: OLD SPICE Category: Craft / Illustration
#KeepTheGrey Agency: Edelman Canada / Toronto Client: Dove Canada (Unilever) Category: Creative Effectiveness / Consumer / Brand
Get F*cked by the Government Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move Client: Dame Category: Promotional / Physical Items
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Use of Technology
Dove - The Beauty Report Card #StopTheBeautyTest Agency: Ogilvy Mumbai / India Client: Dove Category: Casting
Traffic Stop Agency: VCCP / San Francisco + O Positive + Native Client: Native Category: Casting
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Innovation & Transformation / Innovation in Public Relations
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Best of Creative Effectiveness
A 65-Year Partnership Agency: Ogilvy UK / London Client: DOVE Category: Penta Pencil
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Billboards & Transit / Dynamic Billboards & Transit
Degree Inclusive Agency: Wunderman Thompson Argentina Client: Unilever Category: Physical Products
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Multi-Country or Global / CSR
Degree Inclusive Agency: Wunderman Thompson Argentina Client: Unilever Category: Packaging / Specialty

2023 Fusion Pencil Fusion Pencil

Edelman / New York + Mindshare / New York

Vaseline

See My Skin

Fusion Pencil

OS23_FP001F

2023 Public Relations Gold Pencil

Edelman / New York

Vaseline

See My Skin

Integrated PR Campaign

OS23_PR011G

2023 Cultural Driver Gold Pencil

Edelman / New York

Vaseline

See My Skin

Multicultural Impact

OS23_CD002G

2023 Film & Video Gold Pencil

Ogilvy UK / London

Dove

Toxic Influence

Cinema Advertising

OS23_FI009G

2023 Moving Image Craft & Production Gold Pencil

Ogilvy UK / London

Dove

Toxic Influence

Use of Technology

OS23_MI011G

2023 Film & Video Silver Pencil

VCCP / San Francisco

Native

Traffic Stop

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI023S

2023 Creative Effectiveness Silver Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Creative Effectiveness / CSR

OS23_CE004S

2023 Social Media Bronze Pencil

MullenLowe / Singapore

Unilever / Closeup

City Hall of Love

Social Channel / Single Platform

OS23_SM025B

2023 Interactive, Online & Mobile Bronze Pencil

Edelman / New York

Vaseline

See My Skin

Utility

OS23_IN023B

2023 Film & Video Bronze Pencil

Ogilvy UK / London

Dove

Toxic Influence

Innovation & Transformation / Innovation in Film

OS23_FI037B

2023 Branded Entertainment Bronze Pencil

Ogilvy UK / London

Dove

Toxic Influence

Long Form Video / Single

OS23_BE028B

2023 Creative Effectiveness Bronze Pencil

Mischief @ No Fixed Address / Brooklyn + eos + Makeout

eos

Bless Your F*ing Cooch

Single Region or Market / Consumer / Brand

OS23_CE011B

2023 Public Relations Bronze Pencil

Ogilvy UK / London

Dove

Toxic Influence

Brand Voice

OS23_PR025B

2023 Direct Marketing Merit Award

MullenLowe / Singapore

Unilever / Closeup

City Hall of Love

Experiential / Virtual Events

OS23_DM072M

2023 Moving Image Craft & Production Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Innovation & Transformation / Innovation in Moving Image Craft

OS23_MI128M

2023 Branded Entertainment Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Craft / Use of Technology

OS23_BE103M

2023 Social Media Merit Award

Wunderman Thompson Argentina / Buenos Aires + Wunderman Thompson / New York

Unilever

Shoppable Armpits

Social Channel / Single Platform

OS23_SM045M

2023 IP & Product Design Merit Award

Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move

Dame

Get F*cked by the Government

Physical Product / In-Market

OS23_IP025M

2023 Interactive, Online & Mobile Merit Award

Edelman / New York

Vaseline

See My Skin

Websites / Desktop & Responsive

OS23_IN034M

2023 Public Relations Merit Award

Edelman Canada / Toronto

Dove Canada (Unilever)

#KeepTheGrey

Current Event Response

OS23_PR074M

2023 Film & Video Merit Award

AMVBBDO / London

Essity Tena

#lastlonelymenopause

Brand Partnerships

OS23_FI125M

2023 Branded Entertainment Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_BE082M

2023 Out of Home Merit Award

Energy BBDO / Sao Paulo + Cosa Nostra / Sao Paulo + MyMama Entertainment / Sao Paulo

Unilever - Rexona

Peri Beyond The Limits

Brand Partnerships

OS23_OH081M

2023 Integrated Merit Award

Wunderman Thompson / São Paulo + Avon / São Paulo + SQUAD + Rebolución / São Paulo

Avon

Violet Month

Integrated Campaign

OS23_IG032M

2023 Integrated Merit Award

Edelman / New York

Vaseline

See My Skin

Integrated Campaign

OS23_IG037M

2023 Integrated Merit Award

R/GA US

Procter & Gamble

The Name

Integrated Campaign

OS23_IG046M

2023 Green Pencil Merit Award

Africa / São Paulo + Natura + Pródigo Filmes

Natura

Amazon Alive - The real time deforestation counter

Green Pencil

OS23_GP006M

2023 Public Relations Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Traditional Media Relations

OS23_PR032M

2023 Creative Use of Data Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Innovation & Transformation / Innovation in Data

OS23_CU040M

2023 Film & Video Merit Award

Ogilvy Mumbai / India

Dove

Dove - The Beauty Report Card #StopTheBeautyTest

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI084M

2023 Film & Video Merit Award

Ogilvy Brasil / São Paulo + Kimberly Clark / São Paulo

Kimberly Clark / Kotex

LEA

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI095M

2023 Film & Video Merit Award

R/GA US

Procter & Gamble

The Name

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI107M

2023 Branded Entertainment Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Innovation & Transformation / Innovation in Branded Entertainment

OS23_BE106M

2023 Film & Video Merit Award

Ogilvy / Singapore

Pond's Men

The Oily Warrior

Online-only Films & Video / 31-60 Seconds - Single

OS23_FI081M

2023 Creative Use of Data Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Storytelling

OS23_CU027M

2023 Experiential & Immersive Merit Award

MullenLowe / Singapore

Unilever / Closeup

City Hall of Love

Metaverse

OS23_EX057M

2023 Branded Entertainment Merit Award

Ogilvy Mumbai / India

Dove

Dove - The Beauty Report Card #StopTheBeautyTest

Long Form Video / Single

OS23_BE047M

2023 Design Merit Award

Leo Burnett / Madrid

OLD SPICE

THE YEAR OF THE ARMPIT

Craft / Illustration

OS23_DE179M

2023 Creative Effectiveness Merit Award

Edelman Canada / Toronto

Dove Canada (Unilever)

#KeepTheGrey

Creative Effectiveness / Consumer / Brand

OS23_CE015M

2023 Design Merit Award

Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move

Dame

Get F*cked by the Government

Promotional / Physical Items

OS23_DE118M

2023 Creative Use of Data Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Use of Technology

OS23_CU036M

2023 Moving Image Craft & Production Merit Award

Ogilvy Mumbai / India

Dove

Dove - The Beauty Report Card #StopTheBeautyTest

Casting

OS23_MI107M

2023 Moving Image Craft & Production Merit Award

VCCP / San Francisco + O Positive + Native

Native

Traffic Stop

Casting

OS23_MI119M

2023 Public Relations Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Innovation & Transformation / Innovation in Public Relations

OS23_PR081M

2022 Creative Effectiveness Best of Discipline Pencil

Ogilvy UK / London + Ogilvy / Toronto

Dove

Courage is Beautiful

Best of Creative Effectiveness

OS22_CE001G

2022 Penta Pencil Penta Pencil

Ogilvy UK / London

DOVE

A 65-Year Partnership

Penta Pencil

OS22_PP001P

2022 Out of Home Gold Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Billboards & Transit / Dynamic Billboards & Transit

OS22_OH003G

2022 Experiential & Immersive Gold Pencil

Wunderman Thompson Argentina

Unilever

Degree Inclusive

Physical Products

OS22_EX004G

2022 Creative Effectiveness Gold Pencil

Ogilvy UK / London + Ogilvy / Toronto

Dove

Courage is Beautiful

Multi-Country or Global / CSR

OS22_CE001G

2022 Design Gold Pencil

Wunderman Thompson Argentina

Unilever

Degree Inclusive

Packaging / Specialty

OS22_DE009G

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