The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Beauty / Cosmetics / Toiletries / Personal Care
Award
Agency
Client
Title
Category
Annual ID
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Creative Effectiveness / CSR
Degree Inclusive
Agency: Wunderman Thompson Argentina
Client: Unilever Category: Innovation & Transformation / Innovation in Design
Degree Inclusive
Agency: Wunderman Thompson Argentina
Client: Unilever Category: Physical Product / Promotional
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove Category: Television & VOD / Long Form - Single
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove Category: Online Films & Video / Long Form - Single
Lifebuoy - H for Handwashing
Agency: Lowe Lintas / Mumbai + MullenLowe / Singapore
Client: Unilever Category: Creative Effectiveness / CSR
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Influencer Marketing / Single Channel
The Walk
Agency: The Martin Agency / Richmond + Unilever / London
Client: Unilever / AXE Category: Production Design
Menstrual Dignity
Agency: Wunderman Thompson / Sao Paulo + Johnson & Johnson + We4 Music + Landia & M&A
Client: Johnson & Johnson Category: Artist / Brand Collaboration
Lifebuoy - H for Handwashing
Agency: Lowe Lintas / Mumbai + MullenLowe / Singapore
Client: Unilever Category: Multi-Country or Global / CSR
Dove#StopTheBeautyTest
Agency: Ogilvy Mumbai / India + Hindustan Unilever Limited / Mumbai + Chrome Pictures
Client: HUL Category: Influencer Marketing / Multi-Channel
The most epic seafaring legend ever told
Agency: Leo Burnett / Madrid
Client: PROCTER&GAMBLE / OLD SPICE Category: Magazine / Series
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Community Building
Animated interactive box
Agency: Xi'an Gaopeng / Xi'an
Client: LI MING ZHI YAN Category: Craft / Typography
Stayfree Daughter's Day
Agency: DDB Mudra Group / Mumbai
Client: Stayfree Category: Online Films & Video / Long Form - Single
The Walk
Agency: The Martin Agency / Richmond + Unilever / London
Client: Unilever / AXE Category: Animation / Single
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Design / Packaging
VS SERIES
Agency: GREY / Tokyo + MediaCom / Singapore
Client: THE PROCTER & GAMBLE COMPANY / SK-Ⅱ Category: Craft / Animation
The most epic seafaring legend ever told
Agency: Leo Burnett / Madrid
Client: PROCTER&GAMBLE / OLD SPICE Category: Craft / Illustration
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Brand Voice
Old Spice x The Witcher Campaign
Agency: Wieden+Kennedy / Portland + Netflix / Los Angeles + Old Spice / Cincinnati
Client: Old Spice Category: Brand Partnerships
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Physical Items
The Beauty of Blackness
Agency: Digitas / New York + Sephora + Vox Creative / New York + Ventureland
Client: Sephora Category: Full Length Video / Single or Series / Episodic
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Social Media Post / Single
As Early As Five
Agency: Ogilvy UK / London + Swift / Portland
Client: Dove Category: Writing / Single
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Magazine / Series
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Craft / Photography
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Out of Home / Billboards & Transit
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Billboards & Transit / Series
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Craft / Use of Visuals
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Television & VOD / Short Form - Single
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Casting
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
The Dissolving Bottle
Agency: BBDO Guerrero / Makati City + Flare Manila / Makati City
Client: The Dissolving Bottle Category: Packaging / Specialty
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Online Films & Video / Short Form - Single
It's On Us
Agency: LOLA MullenLowe / Madrid
Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Direct Marketing
Changing Papa Culture Through Pop Culture with Dad
Agency: Unilever Entertainment / United Kingdom + United Entertainment Group / New York + Edelman / New York + Dove Men+Care / United Kingdom
Client: Dove Men+Care Category: Full Length Video / Single or Series / Episodic
Award:
2022 Creative Effectiveness Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
Courage is Beautiful
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE006S
Award:
2022 Out of Home Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Craft / Photography
Annual ID:
OS22_OH019S
Award:
2022 Print Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Magazine / Series
Annual ID:
OS22_PT010S
Award:
2022 Print Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Craft / Photography
Annual ID:
OS22_PT014S
Award:
2022 Design Silver Pencil
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE033S
Award:
2022 Integrated Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG006S
Award:
2022 IP & Products Silver Pencil
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Physical Product / Promotional
Annual ID:
OS22_IP006S
Award:
2022 Film Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI029B
Award:
2022 Film Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI032B
Award:
2022 Cultural Driver Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Cultural Driver
Annual ID:
OS22_CD003B
Award:
2022 Creative Effectiveness Merit Award
Agency:
Lowe Lintas / Mumbai + MullenLowe / Singapore
Client:
Unilever
Title:
Lifebuoy - H for Handwashing
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE023M
Award:
2022 Social Media Merit Award
Agency:
Mischief @ No Fixed Address + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM083M
Award:
2022 Moving Image Craft Merit Award
Agency:
The Martin Agency / Richmond + Unilever / London
Client:
Unilever / AXE
Title:
The Walk
Category:
Production Design
Annual ID:
OS22_MI112M
Award:
2022 Public Relations Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated PR Campaign
Annual ID:
OS22_PR071M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Wunderman Thompson / Sao Paulo + Johnson & Johnson + We4 Music + Landia & M&A
Client:
Johnson & Johnson
Title:
Menstrual Dignity
Category:
Artist / Brand Collaboration
Annual ID:
OS22_MS047M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Lowe Lintas / Mumbai + MullenLowe / Singapore
Client:
Unilever
Title:
Lifebuoy - H for Handwashing
Category:
Multi-Country or Global / CSR
Annual ID:
OS22_CE041M
Award:
2022 Social Media Merit Award
Agency:
Ogilvy Mumbai / India + Hindustan Unilever Limited / Mumbai + Chrome Pictures
Client:
HUL
Title:
Dove#StopTheBeautyTest
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS22_SM089M
Award:
2022 Print Merit Award
Agency:
Leo Burnett / Madrid
Client:
PROCTER&GAMBLE / OLD SPICE
Title:
The most epic seafaring legend ever told
Category:
Magazine / Series
Annual ID:
OS22_PT031M
Award:
2022 Public Relations Merit Award
Agency:
Mischief @ No Fixed Address + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Community Building
Annual ID:
OS22_PR046M
Award:
2022 Moving Image Craft Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Casting
Annual ID:
OS22_MI140M
Award:
2022 Print Merit Award
Agency:
Xi'an Gaopeng / Xi'an
Client:
LI MING ZHI YAN
Title:
Animated interactive box
Category:
Craft / Typography
Annual ID:
OS22_PT064M
Award:
2022 Film Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Stayfree
Title:
Stayfree Daughter's Day
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI081M
Award:
2022 Out of Home Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Craft / Writing
Annual ID:
OS22_OH060M
Award:
2022 Moving Image Craft Merit Award
Agency:
The Martin Agency / Richmond + Unilever / London
Client:
Unilever / AXE
Title:
The Walk
Category:
Animation / Single
Annual ID:
OS22_MI120M
Award:
2022 Health & Wellness Merit Award
Agency:
Mischief @ No Fixed Address + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Design / Packaging
Annual ID:
OS22_HW035M
Award:
2022 Design Merit Award
Agency:
GREY / Tokyo + MediaCom / Singapore
Client:
THE PROCTER & GAMBLE COMPANY / SK-Ⅱ
Title:
VS SERIES
Category:
Craft / Animation
Annual ID:
OS22_DE154M
Award:
2022 Integrated Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Rebranding Campaign
Annual ID:
OS22_IG032M
Award:
2022 Direct Marketing Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Targeted Video / Online
Annual ID:
OS22_DM062M
Award:
2022 Out of Home Merit Award
Agency:
Leo Burnett / Madrid
Client:
PROCTER&GAMBLE / OLD SPICE
Title:
The most epic seafaring legend ever told
Category:
Craft / Illustration
Annual ID:
OS22_OH066M
Award:
2022 Public Relations Merit Award
Agency:
Mischief @ No Fixed Address + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Brand Voice
Annual ID:
OS22_PR056M
Award:
2022 Integrated Merit Award
Agency:
Wieden+Kennedy / Portland + Netflix / Los Angeles + Old Spice / Cincinnati
Client:
Old Spice
Title:
Old Spice x The Witcher Campaign
Category:
Brand Partnerships
Annual ID:
OS22_IG035M
Award:
2022 Direct Marketing Merit Award
Agency:
Mischief @ No Fixed Address + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Physical Items
Annual ID:
OS22_DM049M
Award:
2022 Cultural Driver Merit Award
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Cultural Driver
Annual ID:
OS22_CD011M
Award:
2022 Branded Entertainment Merit Award
Agency:
Digitas / New York + Sephora + Vox Creative / New York + Ventureland
Client:
Sephora
Title:
The Beauty of Blackness
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE057M
Award:
2022 Direct Marketing Merit Award
Agency:
Mischief @ No Fixed Address + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Social Media Post / Single
Annual ID:
OS22_DM078M
Award:
2022 Moving Image Craft Merit Award
Agency:
Ogilvy UK / London + Swift / Portland
Client:
Dove
Title:
As Early As Five
Category:
Writing / Single
Annual ID:
OS22_MI080M
Award:
2022 Social Media Merit Award
Agency:
Edelman / New York
Client:
Dove
Title:
The Naked Truth
Category:
Social Post / Single
Annual ID:
OS22_SM049M
Award:
2021 Print Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Magazine / Series
Annual ID:
OS_PT21_005G
Award:
2021 Print Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Craft / Photography
Annual ID:
OS_PT21_025G
Award:
2021 Branded Entertainment Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_030G
Award:
2021 Direct Marketing Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DM21_008G
Award:
2021 Out of Home Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_004S
Award:
2021 Social Media Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Craft / Use of Visuals
Annual ID:
OS_SM21_037S
Award:
2021 Film Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_003S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Casting
Annual ID:
OS_MI21_032S
Award:
2021 Public Relations Bronze Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_036B
Award:
2021 Design Bronze Pencil
Agency:
BBDO Guerrero / Makati City + Flare Manila / Makati City
Client:
The Dissolving Bottle
Title:
The Dissolving Bottle
Category:
Packaging / Specialty
Annual ID:
OS_DE21_015B
Award:
2021 Film Bronze Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI21_014B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
LOLA MullenLowe / Madrid
Client:
Unilever / Dove
Title:
It's On Us
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS_DM21_039B
Award:
2021 Branded Entertainment Merit Award
Agency:
Unilever Entertainment / United Kingdom + United Entertainment Group / New York + Edelman / New York + Dove Men+Care / United Kingdom
Client:
Dove Men+Care
Title:
Changing Papa Culture Through Pop Culture with Dad
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS_BE21_051M