The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Beauty / Cosmetics / Toiletries / Personal Goods
Award
Agency
Client
Title
Category
Annual ID
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Make Up Genius
Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Digital / Mobile
High School Girl?
Agency: SHISEIDO CO., LTD. / Tokyo + SHISEIDO JAPAN CO., LTD. / Tokyo + WATTS OF TOKYO INC. / Tokyo
Client: Shiseido Category: Consumer - Online / Short Form Videos
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders Category: CSR - Physical / Digital / Physical / Digital
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Applications & Sites / E-Commerce
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Consumer - Experiential Advertising / Guerilla
mt expo 2015
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Rocket Car
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Television / 60 Second - Single
Make Up Genius
Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Use of Technology / Augmented Reality
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Gaming & Mobile / Branded Mobile
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Online / Short Form Videos
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles
Client: Procter & Gamble Category: Craft - Writing / Writing
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Consumer - Collateral / Promotional Items - Single or Campaign
#MakeYouHappen
Agency: Ogilvy / New York
Client: Philips Norelco Category: CSR - Branded Online / Branded Online
ESPN Takeover
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Broadcast & Film / Branded Television
Pooface
Agency: Great Guns / London + Saatchi & Saatchi / London
Client: P&G Category: Craft - Direction / Direction
AXE - The Thing
Agency: 72andSunny / Amsterdam
Client: Unilever (AXE) Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders Category: CSR - Collateral / Collateral
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Use of Technology / Product & Mobile Integration
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders Category: CSR - Ambient / Environmental / Ambient / Environmental
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Checkmate
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Television / 30 Second - Single
A Smile changes everything
Agency: Conill / Miami / Los Angeles
Client: Crest Category: Consumer - Newspaper / Full Page or Spread - Campaign
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Other Branded Content / Live Events
Hidden Sugar Receipt
Agency: Red Fuse Communications / Y&R / Hong Kong + Red Fuse Communications / MEC / Mumbai
Client: Colgate-Palmolive Category: Consumer - Ambient / Environmental / Ambient / Environmental
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble Category: CSR - Physical / Digital / Physical / Digital
Nature Adventure
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Advertising / Interactive Video
First Haircut
Agency: MullenLowe / Winston-Salem
Client: ULTA Beauty Category: Consumer - Online Films & Video / Short Form - Single
Dove - A Mother's Body
Agency: Ogilvy & Mather / London + Tantrum Productions / London
Client: Unilever Category: Consumer - Online Films & Video / Short Form - Single
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York
Client: Procter & Gamble Category: Consumer - Online Films & Video / Short Form - Single
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Consumer - Other Branded Content / Custom Content
B.A. Loonman
Agency: Dollar Shave Club / Venice + DS REPS / Santa Monica
Client: Dollar Shave Club Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Color Riche
Agency: Quad Productions / Quad Group / Paris + McCann / Paris
Client: L'Oreal Category: Craft - Cinematography / Cinematography
Dove Feel Good Feed
Agency: Ogilvy & Mather / London
Client: Unilever Category: Consumer - Branded Social Campaign / Branded Social Campaign
mt expo 2015
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
mt expo yokohama
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
#BetterForBaby
Agency: Saatchi & Saatchi NY / New York + Über Content / Hollywood + Pulse Films / Los Angeles + Cosmo Street / New York
Client: Procter & Gamble Category: Consumer - Music / Creative Use of Music Supporting a Brand
Care from the air
Agency: Jung von Matt AG / Hamburg
Client: Beiersdorf Category: Consumer - Experiential Advertising / Guerilla
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Consumer - Experiential Advertising / Guerilla
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble Category: Craft - App Design / App Design
Lissage Men
Agency: Samurai / Tokyo
Client: Kanebo Cosmetics Category: Consumer - Package Design / Product Line
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Mobile / User Experience
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Consumer - Collateral / Promotional Items - Single or Campaign
Kat Von D?s Live Face Mapping
Agency: Wildbytes / New York
Client: Sephora Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble Category: CSR - Mobile / Mobile
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble Category: CSR - Applications & Sites / Applications & Sites
Award:
2016 UX / UI Best of Discipline Pencil
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / Utility
Annual ID:
UX16006G
Award:
2016 Penta Pencil Penta Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
The Scent of Success
Category:
Penta Pencil
Annual ID:
PE16001P
Award:
2016 UX / UI Gold Pencil
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / Utility
Annual ID:
UX16006G
Award:
2016 Direct Gold Pencil
Agency:
McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Digital / Mobile
Annual ID:
DI16012G
Award:
2016 Branded Entertainment Gold Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo + SHISEIDO JAPAN CO., LTD. / Tokyo + WATTS OF TOKYO INC. / Tokyo
Client:
Shiseido
Title:
High School Girl?
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16008G
Award:
2016 Intellectual Property Gold Pencil
Agency:
Grey Group / SIngapore
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Physical / Digital / Physical / Digital
Annual ID:
IP16005G
Award:
2016 Mobile Gold Pencil
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Applications & Sites / E-Commerce
Annual ID:
MO16006G
Award:
2016 Cross-Platform Gold Pencil
Agency:
FCB BRASIL / SAO PAULO
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16006G
Award:
2016 Design Gold Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi
Title:
mt expo 2015
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16030G
Award:
2016 Direct Gold Pencil
Agency:
FCB BRASIL / SAO PAULO
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16042G
Award:
2016 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Rocket Car
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16001G
Award:
2016 Mobile Gold Pencil
Agency:
McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Use of Technology / Augmented Reality
Annual ID:
MO16009G
Award:
2016 Branded Entertainment Gold Pencil
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Gaming & Mobile / Branded Mobile
Annual ID:
BE16017G
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16009S
Award:
2016 Film Silver Pencil
Agency:
Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles
Client:
Procter & Gamble
Title:
Hush Little Baby
Category:
Craft - Writing / Writing
Annual ID:
FI16077S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
FCB BRASIL / SAO PAULO
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Annual ID:
PO16025S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Ogilvy / New York
Client:
Philips Norelco
Title:
#MakeYouHappen
Category:
CSR - Branded Online / Branded Online
Annual ID:
BE16038S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
ESPN Takeover
Category:
Consumer - Broadcast & Film / Branded Television
Annual ID:
BE16001S
Award:
2016 Film Silver Pencil
Agency:
Great Guns / London + Saatchi & Saatchi / London
Client:
P&G
Title:
Pooface
Category:
Craft - Direction / Direction
Annual ID:
FI16071S
Award:
2016 Film Silver Pencil
Agency:
72andSunny / Amsterdam
Client:
Unilever (AXE)
Title:
AXE - The Thing
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16031S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Grey Group / SIngapore
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Collateral / Collateral
Annual ID:
PO16041S
Award:
2016 Mobile Bronze Pencil
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16013B
Award:
2016 Direct Bronze Pencil
Agency:
Grey Group / SIngapore
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16031B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
FCB BRASIL / SAO PAULO
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16063B
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Checkmate
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16129M
Award:
2016 Print & Outdoor Merit Award
Agency:
Conill / Miami / Los Angeles
Client:
Crest
Title:
A Smile changes everything
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16080M
Award:
2016 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Other Branded Content / Live Events
Annual ID:
BE16089M
Award:
2016 Direct Merit Award
Agency:
Red Fuse Communications / Y&R / Hong Kong + Red Fuse Communications / MEC / Mumbai
Client:
Colgate-Palmolive
Title:
Hidden Sugar Receipt
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16079M
Award:
2016 Intellectual Property Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Procter & Gamble
Title:
Always BackMeApp
Category:
CSR - Physical / Digital / Physical / Digital
Annual ID:
IP16026M
Award:
2016 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Nature Adventure
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16072M
Award:
2016 Film Merit Award
Agency:
MullenLowe / Winston-Salem
Client:
ULTA Beauty
Title:
First Haircut
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16191M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / London + Tantrum Productions / London
Client:
Unilever
Title:
Dove - A Mother's Body
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16192M
Award:
2016 Film Merit Award
Agency:
Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York
Client:
Procter & Gamble
Title:
Hush Little Baby
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16194M
Award:
2016 Branded Entertainment Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Other Branded Content / Custom Content
Annual ID:
BE16077M
Award:
2016 Design Merit Award
Agency:
Dollar Shave Club / Venice + DS REPS / Santa Monica
Client:
Dollar Shave Club
Title:
B.A. Loonman
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Annual ID:
DE16179M
Award:
2016 Film Merit Award
Agency:
Quad Productions / Quad Group / Paris + McCann / Paris
Client:
L'Oreal
Title:
Color Riche
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16263M
Award:
2016 Social Media Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Dove Feel Good Feed
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16033M
Award:
2016 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi
Title:
mt expo 2015
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16229M
Award:
2016 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi
Title:
mt expo yokohama
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16230M
Award:
2016 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi NY / New York + Über Content / Hollywood + Pulse Films / Los Angeles + Cosmo Street / New York
Client:
Procter & Gamble
Title:
#BetterForBaby
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Annual ID:
BE16091M
Award:
2016 Cross-Platform Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Beiersdorf
Title:
Care from the air
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16049M
Award:
2016 Cross-Platform Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16050M
Award:
2016 Mobile Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Procter & Gamble
Title:
Always BackMeApp
Category:
Craft - App Design / App Design
Annual ID:
MO16095M
Award:
2016 Design Merit Award
Agency:
Samurai / Tokyo
Client:
Kanebo Cosmetics
Title:
Lissage Men
Category:
Consumer - Package Design / Product Line
Annual ID:
DE16162M
Award:
2016 UX / UI Merit Award
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16040M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Annual ID:
PO16138M
Award:
2016 Design Merit Award
Agency:
Wildbytes / New York
Client:
Sephora
Title:
Kat Von D?s Live Face Mapping
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16172M
Award:
2016 UX / UI Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Procter & Gamble
Title:
Always BackMeApp
Category:
CSR - Mobile / Mobile
Annual ID:
UX16050M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Annual ID:
FI16171M
Award:
2016 Mobile Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Procter & Gamble
Title:
Always BackMeApp
Category:
CSR - Applications & Sites / Applications & Sites
Annual ID:
MO16067M
