The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Beauty / Cosmetics / Toiletries / Personal Goods

Award

Agency

Client

Title

Category

Annual ID

Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Make Up Genius Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Use of Technology / Augmented Reality
AXE - The Thing Agency: 72andSunny / Amsterdam Client: Unilever (AXE) Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Life Saving Dot Agency: Grey Group / SIngapore Client: Talwar Traders Category: CSR - Physical / Digital / Physical / Digital
Rocket Car Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single
Pooface Agency: Great Guns / London + Saatchi & Saatchi / London Client: P&G Category: Craft - Direction / Direction
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Gaming & Mobile / Branded Mobile
Life Saving Dot Agency: Grey Group / SIngapore Client: Talwar Traders Category: CSR - Ambient / Environmental / Ambient / Environmental
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Collateral / Promotional Items - Single or Campaign
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
High School Girl? Agency: SHISEIDO CO., LTD. / Tokyo + SHISEIDO JAPAN CO., LTD. / Tokyo + WATTS OF TOKYO INC. / Tokyo Client: Shiseido Category: Consumer - Online / Short Form Videos
The Softtest Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online / Short Form Videos
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Applications & Sites / E-Commerce
ESPN Takeover Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Broadcast & Film / Branded Television
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Experiential Advertising / Guerilla
Hush Little Baby Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles Client: Procter & Gamble Category: Craft - Writing / Writing
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Use of Technology / Product & Mobile Integration
The Scent of Success Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Penta Pencil
Life Saving Dot Agency: Grey Group / SIngapore Client: Talwar Traders Category: CSR - Collateral / Collateral
#MakeYouHappen Agency: Ogilvy / New York Client: Philips Norelco Category: CSR - Branded Online / Branded Online
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Make Up Genius Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Digital / Mobile
mt expo 2015 Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Physical / Digital / Physical / Digital
AXE - The Thing Agency: 72andSunny / Amsterdam Client: Unilever (AXE) Category: Consumer - Television / 60 Second - Single
Whale Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Innovation - Collateral Design / Collateral Design
Dove Feel Good Feed Agency: Ogilvy & Mather / London Client: Unilever Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Collateral / Promotional Items - Single or Campaign
Feel Every Smile Agency: J. Walter Thompson / London Client: Listerine Category: Craft - Brand Voice / Brand Voice
Dove - Self Conscious Agency: Ogilvy & Mather / London + Gramercy Park Studios / London Client: Unilever Category: CSR - Public Awareness - Campaign / Public Awareness - Campaign
Hush Little Baby Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York Client: Procter & Gamble Category: CSR - Online Films & Video / Online Films & Video
Life Saving Dot Agency: Grey Group / SIngapore Client: Talwar Traders Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
First Haircut Agency: MullenLowe / Winston-Salem Client: ULTA Beauty Category: Consumer - Online Films & Video / Short Form - Single
Dove - A Mother's Body Agency: Ogilvy & Mather / London + Tantrum Productions / London Client: Unilever Category: Consumer - Online Films & Video / Short Form - Single
Hush Little Baby Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York Client: Procter & Gamble Category: Consumer - Online Films & Video / Short Form - Single
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Mobile / Mobile
The Softtest Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online Films & Video / Event or Live Webcast - Single
B.A. Loonman Agency: Dollar Shave Club / Venice + DS REPS / Santa Monica Client: Dollar Shave Club Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Other Branded Content / Custom Content
Checkmate Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 30 Second - Single
So Thin You?ll Need to Think of Something Else Agency: Marcus Thomas LLC / Cleveland Client: Okamoto Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: Craft - App Design / App Design
Nature Adventure Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Advertising / Interactive Video
Care from the air Agency: Jung von Matt AG / Hamburg Client: Beiersdorf Category: Consumer - Experiential Advertising / Guerilla
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Experiential Advertising / Guerilla
Color Riche Agency: Quad Productions / Quad Group / Paris + McCann / Paris Client: L'Oreal Category: Craft - Cinematography / Cinematography
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Mobile / User Experience
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Lissage Men Agency: Samurai / Tokyo Client: Kanebo Cosmetics Category: Consumer - Package Design / Product Line

2016 UX / UI Gold Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Mobile / Utility

UX16006G

2016 Mobile Gold Pencil

McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Use of Technology / Augmented Reality

MO16009G

2016 Film Silver Pencil

72andSunny / Amsterdam

Unilever (AXE)

AXE - The Thing

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16031S

2016 Intellectual Property Gold Pencil

Grey Group / SIngapore

Talwar Traders

Life Saving Dot

CSR - Physical / Digital / Physical / Digital

IP16005G

2016 Film Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Rocket Car

Consumer - Television / 60 Second - Single

FI16001G

2016 Film Silver Pencil

Great Guns / London + Saatchi & Saatchi / London

P&G

Pooface

Craft - Direction / Direction

FI16071S

2016 Branded Entertainment Gold Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Gaming & Mobile / Branded Mobile

BE16017G

2016 Direct Bronze Pencil

Grey Group / SIngapore

Talwar Traders

Life Saving Dot

CSR - Ambient / Environmental / Ambient / Environmental

DI16031B

2016 Print & Outdoor Silver Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Consumer - Collateral / Promotional Items - Single or Campaign

PO16025S

2016 Direct Gold Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16042G

2016 Branded Entertainment Gold Pencil

SHISEIDO CO., LTD. / Tokyo + SHISEIDO JAPAN CO., LTD. / Tokyo + WATTS OF TOKYO INC. / Tokyo

Shiseido

High School Girl?

Consumer - Online / Short Form Videos

BE16008G

2016 Branded Entertainment Silver Pencil

Ogilvy & Mather / Singapore

Unilever

The Softtest

Consumer - Online / Short Form Videos

BE16009S

2016 Mobile Gold Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Applications & Sites / E-Commerce

MO16006G

2016 Branded Entertainment Silver Pencil

Wieden+Kennedy / Portland

Old Spice

ESPN Takeover

Consumer - Broadcast & Film / Branded Television

BE16001S

2016 Cross-Platform Gold Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Consumer - Experiential Advertising / Guerilla

CP16006G

2016 Film Silver Pencil

Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles

Procter & Gamble

Hush Little Baby

Craft - Writing / Writing

FI16077S

2016 Mobile Bronze Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Use of Technology / Product & Mobile Integration

MO16013B

2016 Penta Pencil Penta

Wieden+Kennedy / Portland

Old Spice

The Scent of Success

Penta Pencil

PE16001P

2016 Print & Outdoor Silver Pencil

Grey Group / SIngapore

Talwar Traders

Life Saving Dot

CSR - Collateral / Collateral

PO16041S

2016 Branded Entertainment Silver Pencil

Ogilvy / New York

Philips Norelco

#MakeYouHappen

CSR - Branded Online / Branded Online

BE16038S

2016 Print & Outdoor Bronze Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16063B

2016 Direct Gold Pencil

McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Digital / Mobile

DI16012G

2016 Design Gold Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi

mt expo 2015

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16030G

2016 Intellectual Property Merit Award

Leo Burnett Co. Srl / Milan

Procter & Gamble

Always BackMeApp

CSR - Physical / Digital / Physical / Digital

IP16026M

2016 Film Merit Award

72andSunny / Amsterdam

Unilever (AXE)

AXE - The Thing

Consumer - Television / 60 Second - Single

FI16095M

2016 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Whale

Consumer - Television / 60 Second - Single

FI16113M

2016 Design Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Innovation - Collateral Design / Collateral Design

DE16221M

2016 Social Media Merit Award

Ogilvy & Mather / London

Unilever

Dove Feel Good Feed

Consumer - Social Media Page by a Brand / Social Media Page by a Brand

SM16020M

2016 Print & Outdoor Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Consumer - Collateral / Promotional Items - Single or Campaign

PO16138M

2016 Public Relations Merit Award

J. Walter Thompson / London

Listerine

Feel Every Smile

Craft - Brand Voice / Brand Voice

PR16070M

2016 Radio Merit Award

Ogilvy & Mather / London + Gramercy Park Studios / London

Unilever

Dove - Self Conscious

CSR - Public Awareness - Campaign / Public Awareness - Campaign

RA16026M

2016 Film Merit Award

Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York

Procter & Gamble

Hush Little Baby

CSR - Online Films & Video / Online Films & Video

FI16223M

2016 Direct Merit Award

Grey Group / SIngapore

Talwar Traders

Life Saving Dot

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16098M

2016 Film Merit Award

MullenLowe / Winston-Salem

ULTA Beauty

First Haircut

Consumer - Online Films & Video / Short Form - Single

FI16191M

2016 Film Merit Award

Ogilvy & Mather / London + Tantrum Productions / London

Unilever

Dove - A Mother's Body

Consumer - Online Films & Video / Short Form - Single

FI16192M

2016 Film Merit Award

Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York

Procter & Gamble

Hush Little Baby

Consumer - Online Films & Video / Short Form - Single

FI16194M

2016 UX / UI Merit Award

Leo Burnett Co. Srl / Milan

Procter & Gamble

Always BackMeApp

CSR - Mobile / Mobile

UX16050M

2016 Film Merit Award

Ogilvy & Mather / Singapore

Unilever

The Softtest

Consumer - Online Films & Video / Event or Live Webcast - Single

FI16171M

2016 Design Merit Award

Dollar Shave Club / Venice + DS REPS / Santa Monica

Dollar Shave Club

B.A. Loonman

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16179M

2016 Branded Entertainment Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Consumer - Other Branded Content / Custom Content

BE16077M

2016 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Checkmate

Consumer - Television / 30 Second - Single

FI16129M

2016 Film Merit Award

Marcus Thomas LLC / Cleveland

Okamoto

So Thin You?ll Need to Think of Something Else

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16202M

2016 Mobile Merit Award

Leo Burnett Co. Srl / Milan

Procter & Gamble

Always BackMeApp

Craft - App Design / App Design

MO16095M

2016 Interactive Merit Award

Wieden+Kennedy / Portland

Old Spice

Nature Adventure

Consumer - Advertising / Interactive Video

IN16072M

2016 Cross-Platform Merit Award

Jung von Matt AG / Hamburg

Beiersdorf

Care from the air

Consumer - Experiential Advertising / Guerilla

CP16049M

2016 Cross-Platform Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Consumer - Experiential Advertising / Guerilla

CP16050M

2016 Film Merit Award

Quad Productions / Quad Group / Paris + McCann / Paris

L'Oreal

Color Riche

Craft - Cinematography / Cinematography

FI16263M

2016 UX / UI Merit Award

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Mobile / User Experience

UX16040M

2016 Branded Entertainment Merit Award

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16100M

2016 Design Merit Award

Samurai / Tokyo

Kanebo Cosmetics

Lissage Men

Consumer - Package Design / Product Line

DE16162M

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