The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Billboards & Transit
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Craft / Photography
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Magazine / Series
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Craft / Use of Visuals
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Billboards & Transit / Series
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Casting
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Television & VOD / Short Form - Single
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
It's On Us Agency: LOLA MullenLowe / Madrid Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Direct Marketing
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Online Films & Video / Short Form - Single
The Dissolving Bottle Agency: BBDO Guerrero / Makati City + Flare Manila / Makati City Client: The Dissolving Bottle Category: Packaging / Specialty
Face the STEM Gap Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York Client: Procter & Gamble - Olay Skincare Category: Promotional / Print Advertisements
Face the STEM Gap Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York Client: Procter & Gamble - Olay Skincare Category: Craft / Writing
#TheArtofSelf-Care Agency: Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo + Masp - Museu de Arte de São Paulo / São Paulo Client: Unilever / Dove Category: Branded Content
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
FACEGYM Agency: ESTABLISHED / New York Client: FACEGYM Category: Packaging / Mass-market
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
MAN ENOUGH: SHAVING STEREOTYPES Agency: Grey India / Mumbai + Procter & Gamble India / Gillette / Mumbai Client: Procter & Gamble India / Gillette Category: Casting
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
It's On Us Agency: LOLA MullenLowe / Madrid Client: Unilever / Dove Category: Online Films & Video / Long Form - Single
We Got You Baby Agency: SMUGGLER + Huggies + Droga5 / New York Client: Kimberly-Clark/Huggies Category: Online Films & Video / Long Form - Single
We Got You Baby Agency: SMUGGLER + Huggies + Droga5 / New York Client: Kimberly-Clark/Huggies Category: Direction / Single
Channel Swap Agency: Energy BBDO / Sao Paulo + Unilever / Rexona Clinical Client: Unilever / Rexona Clinical Category: Influencer Marketing / Single Channel
Face the STEM Gap Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York Client: Procter & Gamble - Olay Skincare Category: Craft / Writing
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Media Relations
Changing Papa Culture Through Pop Culture with Dad Agency: Unilever Entertainment / United Kingdom + United Entertainment Group / New York + Edelman / New York + Dove Men+Care / United Kingdom Client: Dove Men+Care Category: Full Length Video / Single or Series / Episodic
Quarancuts Agency: Terri & Sandy / New York + Lawlor Media Group / New York Client: Barba Men's Grooming Boutique Category: Current Event Response

2021 Direct Marketing Gold Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Out of Home / Billboards & Transit

OS_DM21_008G

2021 Branded Entertainment Gold Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Innovation & Transformation / Innovation in Lockdown

OS_BE21_030G

2021 Print Gold Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Craft / Photography

OS_PT21_025G

2021 Print Gold Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Magazine / Series

OS_PT21_005G

2021 Social Media Silver Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Craft / Use of Visuals

OS_SM21_037S

2021 Out of Home Silver Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Billboards & Transit / Series

OS_OH21_004S

2021 Moving Image Craft Silver Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Casting

OS_MI21_032S

2021 Film Silver Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Television & VOD / Short Form - Single

OS_FI21_003S

2021 Public Relations Bronze Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Innovation & Transformation / Innovation in Lockdown

OS_PR21_036B

2021 Direct Marketing Bronze Pencil

LOLA MullenLowe / Madrid

Unilever / Dove

It's On Us

Innovation & Transformation / Innovation in Direct Marketing

OS_DM21_039B

2021 Film Bronze Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Online Films & Video / Short Form - Single

OS_FI21_014B

2021 Design Bronze Pencil

BBDO Guerrero / Makati City + Flare Manila / Makati City

The Dissolving Bottle

The Dissolving Bottle

Packaging / Specialty

OS_DE21_015B

2021 Design Merit Award

Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York

Procter & Gamble - Olay Skincare

Face the STEM Gap

Promotional / Print Advertisements

OS_DE21_087M

2021 Direct Marketing Merit Award

Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York

Procter & Gamble - Olay Skincare

Face the STEM Gap

Craft / Writing

OS_DM21_110M

2021 Health, Wellness & Pharma Merit Award

Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo + Masp - Museu de Arte de São Paulo / São Paulo

Unilever / Dove

#TheArtofSelf-Care

Branded Content

OS_HW21_033M

2021 Film Merit Award

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Innovation & Transformation / Innovation in Lockdown

OS_FI21_142M

2021 Design Merit Award

ESTABLISHED / New York

FACEGYM

FACEGYM

Packaging / Mass-market

OS_DE21_101M

2021 Out of Home Merit Award

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Innovation & Transformation / Innovation in Lockdown

OS_OH21_086M

2021 Moving Image Craft Merit Award

Grey India / Mumbai + Procter & Gamble India / Gillette / Mumbai

Procter & Gamble India / Gillette

MAN ENOUGH: SHAVING STEREOTYPES

Casting

OS_MI21_102M

2021 Print Merit Award

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Innovation & Transformation / Innovation in Lockdown

OS_PT21_079M

2021 Film Merit Award

LOLA MullenLowe / Madrid

Unilever / Dove

It's On Us

Online Films & Video / Long Form - Single

OS_FI21_093M

2021 Film Merit Award

SMUGGLER + Huggies + Droga5 / New York

Kimberly-Clark/Huggies

We Got You Baby

Online Films & Video / Long Form - Single

OS_FI21_100M

2021 Moving Image Craft Merit Award

SMUGGLER + Huggies + Droga5 / New York

Kimberly-Clark/Huggies

We Got You Baby

Direction / Single

OS_MI21_048M

2021 Social Media Merit Award

Energy BBDO / Sao Paulo + Unilever / Rexona Clinical

Unilever / Rexona Clinical

Channel Swap

Influencer Marketing / Single Channel

OS_SM21_094M

2021 Print Merit Award

Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York

Procter & Gamble - Olay Skincare

Face the STEM Gap

Craft / Writing

OS_PT21_064M

2021 Public Relations Merit Award

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Media Relations

OS_PR21_040M

2021 Branded Entertainment Merit Award

Unilever Entertainment / United Kingdom + United Entertainment Group / New York + Edelman / New York + Dove Men+Care / United Kingdom

Dove Men+Care

Changing Papa Culture Through Pop Culture with Dad

Full Length Video / Single or Series / Episodic

OS_BE21_051M

2021 Public Relations Merit Award

Terri & Sandy / New York + Lawlor Media Group / New York

Barba Men's Grooming Boutique

Quarancuts

Current Event Response

OS_PR21_076M

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