The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Beverages - Alcoholic Drinks

Award

Agency

Client

Title

Category

Annual ID

Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Best of Design
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Experiential / In-Person Events
E-NTERPRETERS Agency: Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima Client: PILSEN CALLAO Category: Gaming for Good
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Branded Entertainment
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Out of Home / Series
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
Native Sportscasters Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York Client: AB INBEV Category: Custom Content
Furphy What the truck?! Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney Client: Lion, Furphy Category: Out of Home / Brand Installations
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Brand Installations
Native Sportscasters Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York Client: AB INBEV Category: Craft / Casting
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Use of Technology
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Digital Installations / Interactive & Immersive
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Data
Influencers' Friends Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá Client: AbInBev Colombia - Poker Beer Category: Influencer Marketing / Single Channel
We are living offerings Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic Client: AB InBev Category: Craft / Art Direction
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Typography / Typeface Design
Bundy Mixer Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Foundation / Sydney + Herd MSL / Sydney Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Native Sportscasters Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York Client: AB INBEV Category: Experiential Radio & Audio
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Typography / Static
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Spatial Design / Experiential & Immersive
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Events / Hybrid
Plastic Fishing Tournament Agency: We Believers / New York + StereoMonkey Studio + Primo + Relevant Client: AB InBev / Corona Category: Creative Effectiveness / CSR
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Use of Technology
She Agency: El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo Client: J&B Category: Online-only Films & Video / Over 60 Seconds - Single
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Craft / Art Direction
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Experiential & Installations / Brand Installations
Native Sportscasters Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York Client: AB INBEV Category: Experiential Music & Sound
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Bring Home The Bud Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90 Client: Budweiser / AB InBev Category: Social Post / Real-time Response
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Experiential & Immersive
The Closer Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division Client: Heineken Category: Physical Products
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Craft / Typography
Unbreakable Courts Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo Client: Budweiser Category: Artist / Brand Collaboration
Royalty Free Bot Agency: DAVID / Bogotá Client: AB InBev Budweiser Category: Streaming and Influencer
Quilmes coincidencies world cup Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE Client: Quilmes Category: Craft / Storytelling
Bride Armour Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg Client: Carling Black Label Category: Events / In-Person
Jersey Pay Agency: VMLY&R Commerce Mexico / Mexico City Client: AB InBev / Corona Category: Service Design / Customer Experience (CX)
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Creative Effectiveness / Consumer / Brand
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Moving Image Craft
The World is a Gallery Agency: AMVBBDO / London Client: Bacardi Bombay Sapphire Category: Cinematography / Single
Native Sportscasters Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York Client: AB INBEV Category: Audio
Native Sportscasters Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York Client: AB INBEV Category: Innovation & Transformation / Innovation in Radio & Audio
Furphy What the truck?! Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney Client: Lion, Furphy Category: Experiential & Installations / Experiential & Immersive
Unbreakable Courts Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo Client: Budweiser Category: Experiential & Installations / Experiential & Immersive
Influencers' Friends Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá Client: AbInBev Colombia - Poker Beer Category: Social Post / Single Platform Series

2023 Design Best of Discipline Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Best of Design

OS23_DE000G

2023 Branded Entertainment Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Craft / Use of Technology

OS23_BE010G

2023 Branded Entertainment Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Experiential / In-Person Events

OS23_BE007G

2023 Gaming Gold Pencil

Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima

PILSEN CALLAO

E-NTERPRETERS

Gaming for Good

OS23_GA005G

2023 Branded Entertainment Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Innovation & Transformation / Innovation in Branded Entertainment

OS23_BE013G

2023 Out of Home Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Craft / Use of Technology

OS23_OH012G

2023 Design Gold Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Out of Home / Series

OS23_DE001G

2023 Integrated Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Craft / Use of Technology

OS23_IG008G

2023 Radio & Audio Gold Pencil

We Believers / New York + Pickle Music / New York + WE DOERS / New York

AB INBEV

Native Sportscasters

Custom Content

OS23_RA004G

2023 Design Gold Pencil

Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney

Lion, Furphy

Furphy What the truck?!

Out of Home / Brand Installations

OS23_DE010G

2023 Experiential & Immersive Gold Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Brand Installations

OS23_EX005G

2023 Radio & Audio Gold Pencil

We Believers / New York + Pickle Music / New York + WE DOERS / New York

AB INBEV

Native Sportscasters

Craft / Casting

OS23_RA006G

2023 Creative Use of Data Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Use of Technology

OS23_CU004G

2023 Interactive, Online & Mobile Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Digital Installations / Interactive & Immersive

OS23_IN007G

2023 Experiential & Immersive Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Craft / Use of Technology

OS23_EX010G

2023 Interactive, Online & Mobile Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN006G

2023 Creative Use of Data Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Innovation & Transformation / Innovation in Data

OS23_CU005G

2023 Social Media Gold Pencil

DDB WORLDWIDE COLOMBIA SAS / Bogotá

AbInBev Colombia - Poker Beer

Influencers' Friends

Influencer Marketing / Single Channel

OS23_SM009G

2023 Branded Entertainment Silver Pencil

Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic

AB InBev

We are living offerings

Craft / Art Direction

OS23_BE025S

2023 Design Silver Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Typography / Typeface Design

OS23_DE020S

2023 Direct Marketing Silver Pencil

Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Foundation / Sydney + Herd MSL / Sydney

Diageo / Bundaberg Rum

Bundy Mixer

Brand Partnerships

OS23_DM027S

2023 Radio & Audio Silver Pencil

We Believers / New York + Pickle Music / New York + WE DOERS / New York

AB INBEV

Native Sportscasters

Experiential Radio & Audio

OS23_RA008S

2023 Design Silver Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Typography / Static

OS23_DE021S

2023 Design Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Spatial Design / Experiential & Immersive

OS23_DE028S

2023 Experiential & Immersive Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Events / Hybrid

OS23_EX014S

2023 Creative Effectiveness Silver Pencil

We Believers / New York + StereoMonkey Studio + Primo + Relevant

AB InBev / Corona

Plastic Fishing Tournament

Creative Effectiveness / CSR

OS23_CE005S

2023 Interactive & Mobile Craft Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Use of Technology

OS23_IC011S

2023 Film & Video Silver Pencil

El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo

J&B

She

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI020S

2023 Experiential & Immersive Silver Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Craft / Art Direction

OS23_EX021S

2023 Experiential & Immersive Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_EX017S

2023 Out of Home Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Experiential & Installations / Brand Installations

OS23_OH017S

2023 Music & Sound Craft Silver Pencil

We Believers / New York + Pickle Music / New York + WE DOERS / New York

AB INBEV

Native Sportscasters

Experiential Music & Sound

OS23_MS008S

2023 Branded Entertainment Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_BE021S

2023 Social Media Silver Pencil

Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90

Budweiser / AB InBev

Bring Home The Bud

Social Post / Real-time Response

OS23_SM017S

2023 Creative Use of Data Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Experiential & Immersive

OS23_CU007S

2023 Experiential & Immersive Silver Pencil

Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division

Heineken

The Closer

Physical Products

OS23_EX018S

2023 Out of Home Silver Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Craft / Typography

OS23_OH021S

2023 Music & Sound Craft Silver Pencil

Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo

Budweiser

Unbreakable Courts

Artist / Brand Collaboration

OS23_MS011S

2023 Gaming Bronze Pencil

DAVID / Bogotá

AB InBev Budweiser

Royalty Free Bot

Streaming and Influencer

OS23_GA010B

2023 Integrated Bronze Pencil

draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE

Quilmes

Quilmes coincidencies world cup

Craft / Storytelling

OS23_IG023B

2023 Experiential & Immersive Bronze Pencil

Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg

Carling Black Label

Bride Armour

Events / In-Person

OS23_EX025B

2023 Design Bronze Pencil

VMLY&R Commerce Mexico / Mexico City

AB InBev / Corona

Jersey Pay

Service Design / Customer Experience (CX)

OS23_DE057B

2023 Creative Effectiveness Bronze Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Creative Effectiveness / Consumer / Brand

OS23_CE008B

2023 Moving Image Craft & Production Bronze Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Innovation & Transformation / Innovation in Moving Image Craft

OS23_MI045B

2023 Moving Image Craft & Production Bronze Pencil

AMVBBDO / London

Bacardi Bombay Sapphire

The World is a Gallery

Cinematography / Single

OS23_MI031B

2023 Branded Entertainment Bronze Pencil

We Believers / New York + Pickle Music / New York + WE DOERS / New York

AB INBEV

Native Sportscasters

Audio

OS23_BE033B

2023 Radio & Audio Bronze Pencil

We Believers / New York + Pickle Music / New York + WE DOERS / New York

AB INBEV

Native Sportscasters

Innovation & Transformation / Innovation in Radio & Audio

OS23_RA017B

2023 Out of Home Bronze Pencil

Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney

Lion, Furphy

Furphy What the truck?!

Experiential & Installations / Experiential & Immersive

OS23_OH028B

2023 Out of Home Bronze Pencil

Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo

Budweiser

Unbreakable Courts

Experiential & Installations / Experiential & Immersive

OS23_OH029B

2023 Social Media Bronze Pencil

DDB WORLDWIDE COLOMBIA SAS / Bogotá

AbInBev Colombia - Poker Beer

Influencers' Friends

Social Post / Single Platform Series

OS23_SM027B

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