The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Beverages - Alcoholic Drinks

Award

Agency

Client

Title

Category

Annual ID

Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
TIENDA CERCA Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Customer Experience (CX)
Save it See it Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Social Media
It's a New World of Cocktails Agency: Anomaly / New York + Shelter / Kiev + Iconoclast / Los Angeles Client: Crown Royal Category: Production Design
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemond Studio / London Client: Bacardi Bombay Sapphire Category: Experiential & Installations / Experiential & Immersive
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemond Studio / London Client: Bacardi Bombay Sapphire Category: Innovation & Transformation / Innovation in Lockdown
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Multi-Country or Global / CSR
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemond Studio / London Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
VB Solar Exchange Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Integrated
Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Experiential
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Out of Home / Billboards & Transit
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Experiential & Installations / Brand Installations
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemond Studio / London Client: Bacardi Bombay Sapphire Category: Innovation & Transformation / Innovation in Lockdown
Team Up For Excellence - The Film Agency: FRED & FARID / New York Client: Rémy Martin Category: Production Design
Reverse Label Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires Client: AB InBev / Corona Category: Brand-Side Initiated & Originated Projects
TIENDA CERCA Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Innovation & Transformation / Innovation in Lockdown
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Craft / Use of Technology
Fellini Forward Agency: Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan Client: Campari Group/Campari Red Diaries Category: Use of Technology
The Night is Young Agency: Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious Client: Heineken Category: Integrated Branding Campaign
VB Solar Exchange Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Direct Marketing
VB Solar Exchange Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Integrated Campaign
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: NFTs & the Metaverse / NFTs
Save it See it Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Social Channel / Single Platform
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Audio
Save it See it Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Targeted Video / Online
Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Events / Stunts / Competitions / In-Person
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemond Studio / London Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Our Land Agency: Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México Client: AB INBEV Category: Craft / Art Direction
VB Solar Exchange Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Integrated PR Campaign
Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Experiential / In-Person Events
The Heinicke Deal Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Brand Partnerships
The Official Tennis of Sipsmith Gin Agency: Ogilvy UK / London Client: Sipsmith Category: Brand Partnerships
Hennesscreen Agency: BETC / Paris + GUM / Paris + General Pop / Paris Client: Hennessy Category: Physical Product & Mobile Integration
VB Solar Exchange Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Public Relations
Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Out of Home
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Creative Effectiveness / CSR
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemond Studio / London Client: Bacardi Bombay Sapphire Category: Innovation & Transformation / Innovation in Lockdown
Save it See it Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Social Media
The Heinicke Deal Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Social Post / Real-time Response
Save it See it Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Active Engagement / Call to Action
Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Direct Marketing
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemond Studio / London Client: Bacardi Bombay Sapphire Category: Out of Home / Brand Installations
Data for Store Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires Client: AB InBev / BEES Category: Social Impact
TIENDA CERCA Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Social Impact
TIENDA CERCA Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Digital & Online / Ecommerce
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Innovation & Transformation / Innovation in Data
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Audio Craft / Music
The Taste of Reunion Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City Client: AB INBEV Category: Craft / Art Direction

2022 Direct Marketing Gold Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Innovation & Transformation / Innovation in Lockdown

OS22_DM001G

2022 Brand-Side / In-House Gold Pencil

draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena

AB INBEV COLOMBIA / TIENDA CERCA

TIENDA CERCA

Customer Experience (CX)

OS22_BS001G

2022 Creative Use of Data Gold Pencil

GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles

AB InBev / Michelob ULTRA

Save it See it

Social Media

OS22_CU002G

2022 Moving Image Craft Gold Pencil

Anomaly / New York + Shelter / Kiev + Iconoclast / Los Angeles

Crown Royal

It's a New World of Cocktails

Production Design

OS22_MI009G

2022 Out of Home Gold Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemond Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Experiential & Installations / Experiential & Immersive

OS22_OH005G

2022 Out of Home Gold Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemond Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Innovation & Transformation / Innovation in Lockdown

OS22_OH012G

2022 Out of Home Gold Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Innovation & Transformation / Innovation in Lockdown

OS22_OH013G

2022 Creative Effectiveness Gold Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Multi-Country or Global / CSR

OS22_CE003G

2022 Experiential & Immersive Gold Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemond Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Craft / Art Direction

OS22_EX006G

2022 Branded Entertainment Gold Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Innovation & Transformation / Innovation in Lockdown

OS22_BE011G

2022 Integrated Gold Pencil

Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions

Carlton & United Breweries

VB Solar Exchange

Innovation & Transformation / Innovation in Integrated

OS22_IG005G

2022 Experiential & Immersive Gold Pencil

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Innovation & Transformation / Innovation in Experiential

OS22_EX009G

2022 Direct Marketing Gold Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Out of Home / Billboards & Transit

OS22_DM002G

2022 Out of Home Gold Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Experiential & Installations / Brand Installations

OS22_OH004G

2022 Experiential & Immersive Silver Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemond Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Innovation & Transformation / Innovation in Lockdown

OS22_EX018S

2022 Moving Image Craft Silver Pencil

FRED & FARID / New York

Rémy Martin

Team Up For Excellence - The Film

Production Design

OS22_MI032S

2022 Brand-Side / In-House Silver Pencil

draftLine / Buenos Aires + AB InBev / Buenos Aires

AB InBev / Corona

Reverse Label

Brand-Side Initiated & Originated Projects

OS22_BS004S

2022 Creative Use of Data Silver Pencil

draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena

AB INBEV COLOMBIA / TIENDA CERCA

TIENDA CERCA

Innovation & Transformation / Innovation in Lockdown

OS22_CU008S

2022 Branded Entertainment Silver Pencil

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Craft / Use of Technology

OS22_BE021S

2022 Moving Image Craft Silver Pencil

Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan

Campari Group/Campari Red Diaries

Fellini Forward

Use of Technology

OS22_MI037S

2022 Integrated Silver Pencil

Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious

Heineken

The Night is Young

Integrated Branding Campaign

OS22_IG007S

2022 Direct Marketing Silver Pencil

Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions

Carlton & United Breweries

VB Solar Exchange

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM023S

2022 Direct Marketing Silver Pencil

Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions

Carlton & United Breweries

VB Solar Exchange

Integrated Campaign

OS22_DM019S

2022 Interactive, Online & Mobile Silver Pencil

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

NFTs & the Metaverse / NFTs

OS22_IN018S

2022 Social Media Silver Pencil

GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles

AB InBev / Michelob ULTRA

Save it See it

Social Channel / Single Platform

OS22_SM012S

2022 Branded Entertainment Silver Pencil

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Audio

OS22_BE014S

2022 Direct Marketing Silver Pencil

GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles

AB InBev / Michelob ULTRA

Save it See it

Targeted Video / Online

OS22_DM016S

2022 Experiential & Immersive Silver Pencil

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Events / Stunts / Competitions / In-Person

OS22_EX011S

2022 Out of Home Silver Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemond Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Craft / Art Direction

OS22_OH018S

2022 Branded Entertainment Bronze Pencil

Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México

AB INBEV

Our Land

Craft / Art Direction

OS22_BE036B

2022 Public Relations Bronze Pencil

Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions

Carlton & United Breweries

VB Solar Exchange

Integrated PR Campaign

OS22_PR027B

2022 Direct Marketing Bronze Pencil

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Experiential / In-Person Events

OS22_DM031B

2022 Integrated Bronze Pencil

3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light

AB InBev / Bud Light

The Heinicke Deal

Brand Partnerships

OS22_IG014B

2022 Integrated Bronze Pencil

Ogilvy UK / London

Sipsmith

The Official Tennis of Sipsmith Gin

Brand Partnerships

OS22_IG015B

2022 Interactive, Online & Mobile Bronze Pencil

BETC / Paris + GUM / Paris + General Pop / Paris

Hennessy

Hennesscreen

Physical Product & Mobile Integration

OS22_IN026B

2022 Public Relations Bronze Pencil

Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions

Carlton & United Breweries

VB Solar Exchange

Innovation & Transformation / Innovation in Public Relations

OS22_PR028B

2022 Out of Home Bronze Pencil

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Innovation & Transformation / Innovation in Out of Home

OS22_OH028B

2022 Creative Effectiveness Bronze Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Creative Effectiveness / CSR

OS22_CE011B

2022 Design Bronze Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemond Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Innovation & Transformation / Innovation in Lockdown

OS22_DE053B

2022 Social Media Bronze Pencil

GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles

AB InBev / Michelob ULTRA

Save it See it

Innovation & Transformation / Innovation in Social Media

OS22_SM037B

2022 Social Media Bronze Pencil

3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light

AB InBev / Bud Light

The Heinicke Deal

Social Post / Real-time Response

OS22_SM022B

2022 Social Media Bronze Pencil

GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles

AB InBev / Michelob ULTRA

Save it See it

Active Engagement / Call to Action

OS22_SM025B

2022 Direct Marketing Bronze Pencil

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM041B

2022 Design Bronze Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemond Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Out of Home / Brand Installations

OS22_DE043B

2022 Brand-Side / In-House Bronze Pencil

draftLine / Buenos Aires + AB InBev / Buenos Aires

AB InBev / BEES

Data for Store

Social Impact

OS22_BS011B

2022 Brand-Side / In-House Bronze Pencil

draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena

AB INBEV COLOMBIA / TIENDA CERCA

TIENDA CERCA

Social Impact

OS22_BS012B

2022 Direct Marketing Merit Award

draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena

AB INBEV COLOMBIA / TIENDA CERCA

TIENDA CERCA

Digital & Online / Ecommerce

OS22_DM071M

2022 Creative Use of Data Merit Award

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Innovation & Transformation / Innovation in Data

OS22_CU030M

2022 Interactive & Mobile Craft Merit Award

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Audio Craft / Music

OS22_IC024M

2022 Branded Entertainment Merit Award

Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City

AB INBEV

The Taste of Reunion

Craft / Art Direction

OS22_BE095M

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