The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Beverages - Alcoholic Drinks

Award

Agency

Client

Title

Category

Annual ID

I'm Drinking It For You Agency: Sweetshop / Auckland + DB Brewery / Auckland + Colenso BBDO / Auckland Client: DB Breweries Category: Use of Music / Original Music
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Physical Items
The Black Laundry Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland Client: Lion New Zealand Category: Experiential & Installations / Brand Installations
Web of Infamy Agency: 72andSunny / New York + Smirnoff / Global Client: Smirnoff Category: Craft / Art Direction
Abuse Disclaimers Agency: MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá Client: AB InBev Category: Custom Content
The Gift That Doesn't Give Back Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Productons / Los Angeles Client: Aviation Gin Category: Social Post / Single
THE TIME WE HAVE LEFT Agency: Leo Burnett / Madrid + Tesauro / Madrid + Pernod Ricard - Ruavieja / Madrid Client: PERNOD RICARD - RUAVIEJA Category: Single Country or Region / Consumer / Brand
Mr Swan Agency: Ogilvy / London Client: Sipsmith Category: Craft / Animation
The History of 'La Cerveza Más Fina' Agency: Observatory / Los Angeles + Nexus Studios / London Client: Ab InBev / México Category: Craft / Animation
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Social Media
The Purse Agency: AMVBBDO / London Client: Guinness Category: Craft - Direction / Single
The Legacy Project Agency: Ogilvy / Gurgaon + Ogilvy / Mumbai Client: Pernod Ricard India Pvt. Ltd. Category: Craft / Illustration
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online-only Video / Single
Not All Heroes Wear Capes Agency: Wieden+Kennedy / New York + draftLine / New York Client: AB InBev Category: Social Post / Real-time Response
Mr Swan Agency: Ogilvy / London Client: Sipmsith Category: Television & VOD / Long Form - Single
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Community Building
Hotel Tango Packaging Agency: Young & Laramore / Indianapolis, IN Client: Hotel Tango Category: Packaging / Mass-market
Absolut Street Trees Agency: ( anónimo ) / Mexico City + Pernod Ricard México / Mexico City Client: Pernod Ricard México Category: Innovation in Design
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Cross-Channel UX / UI / Digital / Physical
I'm Drinking It For You Agency: Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland Client: DB Breweries Category: Audio
Car2Can Agency: Deutsch / New York Client: AB InBev Category: Stunts & Activations
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Innovation in Out of Home
Edible Six Pack Rings Agency: We Believers / New York Client: E6PR Category: Systems / Responsible Consumption & Production
The History of 'La Cerveza Más Fina' Agency: Observatory / Los Angeles + Nexus Studios / London Client: Ab InBev / México Category: Craft / Art Direction
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Innovation in Print
Followers Agency: DDB / Chicago Client: Miller Lite Category: Craft - Editing / Single
Subjectif Agency: lg2 / Toronto Client: 13th Street Winery Category: Packaging / Specialty
The Legacy Project Agency: Ogilvy / Gurgaon + Ogilvy / Mumbai Client: Pernod Ricard India Pvt. Ltd. Category: Packaging / Specialty
Big in Japan Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto Client: SingleCut Beersmiths Category: Packaging / Specialty
Pod Pack Agency: One Twenty Three West / Vancouver Client: Vancouver Island Brewery Category: Packaging / Specialty
The Purse Agency: AMVBBDO / London Client: Guinness Category: Craft - Cinematography / Single
Escape Agency: Leo Burnett / Madrid + Blur / Madrid + The Lobby / Madrid + Pernod Ricard / Madrid Client: PERNOD RICARD - RUAVIEJA Category: Craft - Cinematography / Single
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Out of Home / Billboards & Transit
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online-only Video / Pre-Roll - Single
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Direct Marketing
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Craft / Use of Technology
I'm Drinking It For You Agency: Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland Client: DB Breweries Category: Custom Content
OCEAN VINYL Agency: Havas / London + One Green Bean / London Client: SHARPS BREWERY Category: Custom Content
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Billboards & Transit / Campaign
The Legally Binding Beer Contract Agency: Åkestam Holst NoA / Stockholm Client: Norrlands Guld Category: Digital & Online / Websites & Mobile
Clear Agency: AMVBBDO / London Client: Guinness Category: Events / Stunts / Competitions
Mr Swan Agency: Ogilvy / London Client: Sipmsith Category: Cinema Advertising
I'm Drinking It For You Agency: Sweetshop / Auckland + DB Brewery / Auckland + Colenso BBDO / Auckland Client: DB Breweries Category: Craft - Direction / Single
Followers Agency: DDB / Chicago Client: Miller Lite Category: Craft - Direction / Single
Mr Swan Agency: Ogilvy / London Client: Sipsmith Category: Craft - Direction / Single
Kiss Bottle Agency: draftLine / Shanghai Client: AB InBev China Category: User-Generated Content
Clear Agency: AMVBBDO / London Client: Guinness Category: Integrated Branding Campaign
Subjectif Agency: lg2 / Toronto Client: 13th Street Winery Category: Typography / Static
Spot The Bottle Agency: thjnk AG / Hamburg + thjnk Hamburg GmbH / Hamburg Client: Brauerei C. & A. VELTINS GmbH & Co. KG Category: Live Webcast
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Live Webcast

2020 Moving Image Craft Gold Pencil

Sweetshop / Auckland + DB Brewery / Auckland + Colenso BBDO / Auckland

DB Breweries

I'm Drinking It For You

Use of Music / Original Music

OS_MI20_032G

2020 Direct Marketing Bronze Pencil

DDB / Chicago

Miller Lite

Cantroller

Physical Items

OS_DI20_004B

2020 Out of Home Bronze Pencil

DDB Group New Zealand / Auckland + Goodoil Films / Auckland

Lion New Zealand

The Black Laundry

Experiential & Installations / Brand Installations

OS_OH20_010B

2020 Interactive & Online Bronze Pencil

72andSunny / New York + Smirnoff / Global

Smirnoff

Web of Infamy

Craft / Art Direction

OS_IN20_028B

2020 Radio & Audio Bronze Pencil

MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá

AB InBev

Abuse Disclaimers

Custom Content

OS_RA20_009B

2020 Social Media Silver Pencil

Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Productons / Los Angeles

Aviation Gin

The Gift That Doesn't Give Back

Social Post / Single

OS_SM20_007S

2020 Creative Effectiveness Silver Pencil

Leo Burnett / Madrid + Tesauro / Madrid + Pernod Ricard - Ruavieja / Madrid

PERNOD RICARD - RUAVIEJA

THE TIME WE HAVE LEFT

Single Country or Region / Consumer / Brand

OS_CE20_010S

2020 Design Gold Pencil

Ogilvy / London

Sipsmith

Mr Swan

Craft / Animation

OS_DE20_052G

2020 Design Bronze Pencil

Observatory / Los Angeles + Nexus Studios / London

Ab InBev / México

The History of 'La Cerveza Más Fina'

Craft / Animation

OS_DE20_055B

2020 Social Media Silver Pencil

DDB / Chicago

Miller Lite

Cantroller

Innovation in Social Media

OS_SM20_036S

2020 Moving Image Craft Bronze Pencil

AMVBBDO / London

Guinness

The Purse

Craft - Direction / Single

OS_MI20_011B

2020 Design Bronze Pencil

Ogilvy / Gurgaon + Ogilvy / Mumbai

Pernod Ricard India Pvt. Ltd.

The Legacy Project

Craft / Illustration

OS_DE20_048B

2020 Interactive & Online Bronze Pencil

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Online-only Video / Single

OS_IN20_019B

2020 Social Media Gold Pencil

Wieden+Kennedy / New York + draftLine / New York

AB InBev

Not All Heroes Wear Capes

Social Post / Real-time Response

OS_SM20_013G

2020 Film Merit Award

Ogilvy / London

Sipmsith

Mr Swan

Television & VOD / Long Form - Single

OS_FI20_068M

2020 Public Relations Merit Award

DDB / Chicago

Miller Lite

Cantroller

Community Building

OS_PR20_044M

2020 Design Merit Award

Young & Laramore / Indianapolis, IN

Hotel Tango

Hotel Tango Packaging

Packaging / Mass-market

OS_DE20_128M

2020 Design Merit Award

( anónimo ) / Mexico City + Pernod Ricard México / Mexico City

Pernod Ricard México

Absolut Street Trees

Innovation in Design

OS_DE20_217M

2020 Digital Craft Merit Award

DDB / Chicago

Miller Lite

Cantroller

Cross-Channel UX / UI / Digital / Physical

OS_DC20_035M

2020 Branded Entertainment Merit Award

Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland

DB Breweries

I'm Drinking It For You

Audio

OS_BE20_060M

2020 Social Media Merit Award

Deutsch / New York

AB InBev

Car2Can

Stunts & Activations

OS_SM20_081M

2020 Out of Home Merit Award

Africa / Sao Paulo

AB Inbev (Budweiser)

The Beer Behind Sports

Innovation in Out of Home

OS_OH20_084M

2020 Sustainable Development Pencil Merit Award

We Believers / New York

E6PR

Edible Six Pack Rings

Systems / Responsible Consumption & Production

OS_SD20_012M

2020 Design Merit Award

Observatory / Los Angeles + Nexus Studios / London

Ab InBev / México

The History of 'La Cerveza Más Fina'

Craft / Art Direction

OS_DE20_187M

2020 Print Merit Award

Africa / Sao Paulo

AB Inbev (Budweiser)

The Beer Behind Sports

Innovation in Print

OS_PT20_092M

2020 Moving Image Craft Merit Award

DDB / Chicago

Miller Lite

Followers

Craft - Editing / Single

OS_MI20_073M

2020 Design Merit Award

lg2 / Toronto

13th Street Winery

Subjectif

Packaging / Specialty

OS_DE20_129M

2020 Design Merit Award

Ogilvy / Gurgaon + Ogilvy / Mumbai

Pernod Ricard India Pvt. Ltd.

The Legacy Project

Packaging / Specialty

OS_DE20_133M

2020 Design Merit Award

Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto

SingleCut Beersmiths

Big in Japan

Packaging / Specialty

OS_DE20_134M

2020 Design Merit Award

One Twenty Three West / Vancouver

Vancouver Island Brewery

Pod Pack

Packaging / Specialty

OS_DE20_136M

2020 Moving Image Craft Merit Award

AMVBBDO / London

Guinness

The Purse

Craft - Cinematography / Single

OS_MI20_079M

2020 Moving Image Craft Merit Award

Leo Burnett / Madrid + Blur / Madrid + The Lobby / Madrid + Pernod Ricard / Madrid

PERNOD RICARD - RUAVIEJA

Escape

Craft - Cinematography / Single

OS_MI20_081M

2020 Direct Marketing Merit Award

Africa / Sao Paulo

AB Inbev (Budweiser)

The Beer Behind Sports

Out of Home / Billboards & Transit

OS_DI20_055M

2020 Interactive & Online Merit Award

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Online-only Video / Pre-Roll - Single

OS_IN20_045M

2020 Direct Marketing Merit Award

DDB / Chicago

Miller Lite

Cantroller

Innovation in Direct Marketing

OS_DI20_133M

2020 Experiential & Immersive Merit Award

DDB / Chicago

Miller Lite

Cantroller

Craft / Use of Technology

OS_EX20_069M

2020 Radio & Audio Merit Award

Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland

DB Breweries

I'm Drinking It For You

Custom Content

OS_RA20_044M

2020 Radio & Audio Merit Award

Havas / London + One Green Bean / London

SHARPS BREWERY

OCEAN VINYL

Custom Content

OS_RA20_046M

2020 Out of Home Merit Award

Africa / Sao Paulo

AB Inbev (Budweiser)

The Beer Behind Sports

Billboards & Transit / Campaign

OS_OH20_038M

2020 Direct Marketing Merit Award

Åkestam Holst NoA / Stockholm

Norrlands Guld

The Legally Binding Beer Contract

Digital & Online / Websites & Mobile

OS_DI20_081M

2020 Experiential & Immersive Merit Award

AMVBBDO / London

Guinness

Clear

Events / Stunts / Competitions

OS_EX20_032M

2020 Film Merit Award

Ogilvy / London

Sipmsith

Mr Swan

Cinema Advertising

OS_FI20_118M

2020 Moving Image Craft Merit Award

Sweetshop / Auckland + DB Brewery / Auckland + Colenso BBDO / Auckland

DB Breweries

I'm Drinking It For You

Craft - Direction / Single

OS_MI20_044M

2020 Moving Image Craft Merit Award

DDB / Chicago

Miller Lite

Followers

Craft - Direction / Single

OS_MI20_049M

2020 Moving Image Craft Merit Award

Ogilvy / London

Sipsmith

Mr Swan

Craft - Direction / Single

OS_MI20_052M

2020 Social Media Merit Award

draftLine / Shanghai

AB InBev China

Kiss Bottle

User-Generated Content

OS_SM20_059M

2020 Integrated Merit Award

AMVBBDO / London

Guinness

Clear

Integrated Branding Campaign

OS_IG20_024M

2020 Design Merit Award

lg2 / Toronto

13th Street Winery

Subjectif

Typography / Static

OS_DE20_104M

2020 Branded Entertainment Merit Award

thjnk AG / Hamburg + thjnk Hamburg GmbH / Hamburg

Brauerei C. & A. VELTINS GmbH & Co. KG

Spot The Bottle

Live Webcast

OS_BE20_054M

2020 Branded Entertainment Merit Award

DDB / Chicago

Miller Lite

Cantroller

Live Webcast

OS_BE20_055M

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