The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Beverages - Alcoholic Drinks
Award
Agency
Client
Title
Category
Annual ID
I'm Drinking It For You
Agency: Sweetshop / Auckland + DB Brewery / Auckland + Colenso BBDO / Auckland
Client: DB Breweries Category: Use of Music / Original Music
The Black Laundry
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland
Client: Lion New Zealand Category: Experiential & Installations / Brand Installations
Web of Infamy
Agency: 72andSunny / New York + Smirnoff / Global
Client: Smirnoff Category: Craft / Art Direction
Abuse Disclaimers
Agency: MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá
Client: AB InBev Category: Custom Content
The Gift That Doesn't Give Back
Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Productons / Los Angeles
Client: Aviation Gin Category: Social Post / Single
THE TIME WE HAVE LEFT
Agency: Leo Burnett / Madrid + Tesauro / Madrid + Pernod Ricard - Ruavieja / Madrid
Client: PERNOD RICARD - RUAVIEJA Category: Single Country or Region / Consumer / Brand
The History of 'La Cerveza Más Fina'
Agency: Observatory / Los Angeles + Nexus Studios / London
Client: Ab InBev / México Category: Craft / Animation
The Legacy Project
Agency: Ogilvy / Gurgaon + Ogilvy / Mumbai
Client: Pernod Ricard India Pvt. Ltd. Category: Craft / Illustration
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung Category: Online-only Video / Single
Not All Heroes Wear Capes
Agency: Wieden+Kennedy / New York + draftLine / New York
Client: AB InBev Category: Social Post / Real-time Response
Hotel Tango Packaging
Agency: Young & Laramore / Indianapolis, IN
Client: Hotel Tango Category: Packaging / Mass-market
Absolut Street Trees
Agency: ( anónimo ) / Mexico City + Pernod Ricard México / Mexico City
Client: Pernod Ricard México Category: Innovation in Design
Cantroller
Agency: DDB / Chicago
Client: Miller Lite Category: Cross-Channel UX / UI / Digital / Physical
I'm Drinking It For You
Agency: Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland
Client: DB Breweries Category: Audio
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser) Category: Innovation in Out of Home
Edible Six Pack Rings
Agency: We Believers / New York
Client: E6PR Category: Systems / Responsible Consumption & Production
The History of 'La Cerveza Más Fina'
Agency: Observatory / Los Angeles + Nexus Studios / London
Client: Ab InBev / México Category: Craft / Art Direction
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser) Category: Innovation in Print
The Legacy Project
Agency: Ogilvy / Gurgaon + Ogilvy / Mumbai
Client: Pernod Ricard India Pvt. Ltd. Category: Packaging / Specialty
Big in Japan
Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client: SingleCut Beersmiths Category: Packaging / Specialty
Pod Pack
Agency: One Twenty Three West / Vancouver
Client: Vancouver Island Brewery Category: Packaging / Specialty
Escape
Agency: Leo Burnett / Madrid + Blur / Madrid + The Lobby / Madrid + Pernod Ricard / Madrid
Client: PERNOD RICARD - RUAVIEJA Category: Craft - Cinematography / Single
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser) Category: Out of Home / Billboards & Transit
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung Category: Online-only Video / Pre-Roll - Single
I'm Drinking It For You
Agency: Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland
Client: DB Breweries Category: Custom Content
OCEAN VINYL
Agency: Havas / London + One Green Bean / London
Client: SHARPS BREWERY Category: Custom Content
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser) Category: Billboards & Transit / Campaign
The Legally Binding Beer Contract
Agency: Åkestam Holst NoA / Stockholm
Client: Norrlands Guld Category: Digital & Online / Websites & Mobile
I'm Drinking It For You
Agency: Sweetshop / Auckland + DB Brewery / Auckland + Colenso BBDO / Auckland
Client: DB Breweries Category: Craft - Direction / Single
Spot The Bottle
Agency: thjnk AG / Hamburg + thjnk Hamburg GmbH / Hamburg
Client: Brauerei C. & A. VELTINS GmbH & Co. KG Category: Live Webcast
Award:
2020 Moving Image Craft Gold Pencil
Agency:
Sweetshop / Auckland + DB Brewery / Auckland + Colenso BBDO / Auckland
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_032G
Award:
2020 Direct Marketing Bronze Pencil
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Physical Items
Annual ID:
OS_DI20_004B
Award:
2020 Out of Home Bronze Pencil
Agency:
DDB Group New Zealand / Auckland + Goodoil Films / Auckland
Client:
Lion New Zealand
Title:
The Black Laundry
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_010B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
72andSunny / New York + Smirnoff / Global
Client:
Smirnoff
Title:
Web of Infamy
Category:
Craft / Art Direction
Annual ID:
OS_IN20_028B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá
Client:
AB InBev
Title:
Abuse Disclaimers
Category:
Custom Content
Annual ID:
OS_RA20_009B
Award:
2020 Social Media Silver Pencil
Agency:
Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Productons / Los Angeles
Client:
Aviation Gin
Title:
The Gift That Doesn't Give Back
Category:
Social Post / Single
Annual ID:
OS_SM20_007S
Award:
2020 Creative Effectiveness Silver Pencil
Agency:
Leo Burnett / Madrid + Tesauro / Madrid + Pernod Ricard - Ruavieja / Madrid
Client:
PERNOD RICARD - RUAVIEJA
Title:
THE TIME WE HAVE LEFT
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_010S
Award:
2020 Design Gold Pencil
Agency:
Ogilvy / London
Client:
Sipsmith
Title:
Mr Swan
Category:
Craft / Animation
Annual ID:
OS_DE20_052G
Award:
2020 Design Bronze Pencil
Agency:
Observatory / Los Angeles + Nexus Studios / London
Client:
Ab InBev / México
Title:
The History of 'La Cerveza Más Fina'
Category:
Craft / Animation
Annual ID:
OS_DE20_055B
Award:
2020 Social Media Silver Pencil
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Social Media
Annual ID:
OS_SM20_036S
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
AMVBBDO / London
Client:
Guinness
Title:
The Purse
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_011B
Award:
2020 Design Bronze Pencil
Agency:
Ogilvy / Gurgaon + Ogilvy / Mumbai
Client:
Pernod Ricard India Pvt. Ltd.
Title:
The Legacy Project
Category:
Craft / Illustration
Annual ID:
OS_DE20_048B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Single
Annual ID:
OS_IN20_019B
Award:
2020 Social Media Gold Pencil
Agency:
Wieden+Kennedy / New York + draftLine / New York
Client:
AB InBev
Title:
Not All Heroes Wear Capes
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_013G
Award:
2020 Film Merit Award
Agency:
Ogilvy / London
Client:
Sipmsith
Title:
Mr Swan
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_068M
Award:
2020 Public Relations Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Community Building
Annual ID:
OS_PR20_044M
Award:
2020 Design Merit Award
Agency:
Young & Laramore / Indianapolis, IN
Client:
Hotel Tango
Title:
Hotel Tango Packaging
Category:
Packaging / Mass-market
Annual ID:
OS_DE20_128M
Award:
2020 Design Merit Award
Agency:
( anónimo ) / Mexico City + Pernod Ricard México / Mexico City
Client:
Pernod Ricard México
Title:
Absolut Street Trees
Category:
Innovation in Design
Annual ID:
OS_DE20_217M
Award:
2020 Digital Craft Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_035M
Award:
2020 Branded Entertainment Merit Award
Agency:
Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Audio
Annual ID:
OS_BE20_060M
Award:
2020 Social Media Merit Award
Agency:
Deutsch / New York
Client:
AB InBev
Title:
Car2Can
Category:
Stunts & Activations
Annual ID:
OS_SM20_081M
Award:
2020 Out of Home Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_084M
Award:
2020 Sustainable Development Pencil Merit Award
Agency:
We Believers / New York
Client:
E6PR
Title:
Edible Six Pack Rings
Category:
Systems / Responsible Consumption & Production
Annual ID:
OS_SD20_012M
Award:
2020 Design Merit Award
Agency:
Observatory / Los Angeles + Nexus Studios / London
Client:
Ab InBev / México
Title:
The History of 'La Cerveza Más Fina'
Category:
Craft / Art Direction
Annual ID:
OS_DE20_187M
Award:
2020 Print Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Innovation in Print
Annual ID:
OS_PT20_092M
Award:
2020 Moving Image Craft Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Followers
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_073M
Award:
2020 Design Merit Award
Agency:
lg2 / Toronto
Client:
13th Street Winery
Title:
Subjectif
Category:
Packaging / Specialty
Annual ID:
OS_DE20_129M
Award:
2020 Design Merit Award
Agency:
Ogilvy / Gurgaon + Ogilvy / Mumbai
Client:
Pernod Ricard India Pvt. Ltd.
Title:
The Legacy Project
Category:
Packaging / Specialty
Annual ID:
OS_DE20_133M
Award:
2020 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client:
SingleCut Beersmiths
Title:
Big in Japan
Category:
Packaging / Specialty
Annual ID:
OS_DE20_134M
Award:
2020 Design Merit Award
Agency:
One Twenty Three West / Vancouver
Client:
Vancouver Island Brewery
Title:
Pod Pack
Category:
Packaging / Specialty
Annual ID:
OS_DE20_136M
Award:
2020 Moving Image Craft Merit Award
Agency:
AMVBBDO / London
Client:
Guinness
Title:
The Purse
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI20_079M
Award:
2020 Moving Image Craft Merit Award
Agency:
Leo Burnett / Madrid + Blur / Madrid + The Lobby / Madrid + Pernod Ricard / Madrid
Client:
PERNOD RICARD - RUAVIEJA
Title:
Escape
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI20_081M
Award:
2020 Direct Marketing Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_055M
Award:
2020 Interactive & Online Merit Award
Agency:
adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Pre-Roll - Single
Annual ID:
OS_IN20_045M
Award:
2020 Direct Marketing Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_133M
Award:
2020 Experiential & Immersive Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_069M
Award:
2020 Radio & Audio Merit Award
Agency:
Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Custom Content
Annual ID:
OS_RA20_044M
Award:
2020 Radio & Audio Merit Award
Agency:
Havas / London + One Green Bean / London
Client:
SHARPS BREWERY
Title:
OCEAN VINYL
Category:
Custom Content
Annual ID:
OS_RA20_046M
Award:
2020 Out of Home Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_038M
Award:
2020 Direct Marketing Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Norrlands Guld
Title:
The Legally Binding Beer Contract
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI20_081M
Award:
2020 Experiential & Immersive Merit Award
Agency:
AMVBBDO / London
Client:
Guinness
Title:
Clear
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_032M
Award:
2020 Film Merit Award
Agency:
Ogilvy / London
Client:
Sipmsith
Title:
Mr Swan
Category:
Cinema Advertising
Annual ID:
OS_FI20_118M
Award:
2020 Moving Image Craft Merit Award
Agency:
Sweetshop / Auckland + DB Brewery / Auckland + Colenso BBDO / Auckland
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_044M
Award:
2020 Moving Image Craft Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Followers
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_049M
Award:
2020 Moving Image Craft Merit Award
Agency:
Ogilvy / London
Client:
Sipsmith
Title:
Mr Swan
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_052M
Award:
2020 Social Media Merit Award
Agency:
draftLine / Shanghai
Client:
AB InBev China
Title:
Kiss Bottle
Category:
User-Generated Content
Annual ID:
OS_SM20_059M
Award:
2020 Integrated Merit Award
Agency:
AMVBBDO / London
Client:
Guinness
Title:
Clear
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_024M
Award:
2020 Design Merit Award
Agency:
lg2 / Toronto
Client:
13th Street Winery
Title:
Subjectif
Category:
Typography / Static
Annual ID:
OS_DE20_104M
Award:
2020 Branded Entertainment Merit Award
Agency:
thjnk AG / Hamburg + thjnk Hamburg GmbH / Hamburg
Client:
Brauerei C. & A. VELTINS GmbH & Co. KG
Title:
Spot The Bottle
Category:
Live Webcast
Annual ID:
OS_BE20_054M
Award:
2020 Branded Entertainment Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Live Webcast
Annual ID:
OS_BE20_055M
