The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Beverages - Alcoholic Drinks
Award
Agency
Client
Title
Category
Annual ID

Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Best of Design

Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Brand Installations


McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology


Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Craft / Casting


McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Use of Technology


McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology


McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Experiential / In-Person Events


McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Branded Entertainment


Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Out of Home / Series


E-NTERPRETERS
Agency: Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client: PILSEN CALLAO Category: Gaming for Good


McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Digital Installations / Interactive & Immersive


Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer Category: Influencer Marketing / Single Channel


McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Data


McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology


Furphy What the truck?!
Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client: Lion, Furphy Category: Out of Home / Brand Installations


McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology


Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Custom Content


McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)


McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Experiential & Installations / Brand Installations


Plastic Fishing Tournament
Agency: We Believers / New York + StereoMonkey Studio + Primo + Relevant
Client: AB InBev / Corona Category: Creative Effectiveness / CSR


We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client: AB InBev Category: Craft / Art Direction


The Closer
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division
Client: Heineken Category: Physical Products


McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Use of Technology


Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Typography


She
Agency: El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo
Client: J&B Category: Online-only Films & Video / Over 60 Seconds - Single


Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Experiential Radio & Audio


Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Art Direction


McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)


Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev Category: Social Post / Real-time Response


McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Spatial Design / Experiential & Immersive


McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)


Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Experiential Music & Sound


McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Events / Hybrid


Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Artist / Brand Collaboration


Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Typography / Static


Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Foundation / Sydney + Herd MSL / Sydney
Client: Diageo / Bundaberg Rum Category: Brand Partnerships


McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Experiential & Immersive


Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Typography / Typeface Design


Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Audio


Furphy What the truck?!
Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client: Lion, Furphy Category: Experiential & Installations / Experiential & Immersive


Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Experiential & Installations / Experiential & Immersive


McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Creative Effectiveness / Consumer / Brand


Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Innovation & Transformation / Innovation in Radio & Audio


The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Experiential & Installations / Brand Installations


Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev Category: Experiential & Installations / Brand Installations


Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer Category: Social Post / Single Platform Series


Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Customer Experience / CX / In-Person


The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Billboards & Transit / Single


Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Craft / Storytelling


Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Physical Products & Apparel


Award:
2023 Design Best of Discipline Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Best of Design
Annual ID:
OS23_DE000G

Award:
2023 Experiential & Immersive Gold Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Brand Installations
Annual ID:
OS23_EX005G

Award:
2023 Experiential & Immersive Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Annual ID:
OS23_EX010G

Award:
2023 Radio & Audio Gold Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Craft / Casting
Annual ID:
OS23_RA006G

Award:
2023 Creative Use of Data Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Use of Technology
Annual ID:
OS23_CU004G

Award:
2023 Out of Home Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Annual ID:
OS23_OH012G

Award:
2023 Branded Entertainment Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential / In-Person Events
Annual ID:
OS23_BE007G

Award:
2023 Branded Entertainment Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE013G

Award:
2023 Design Gold Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Out of Home / Series
Annual ID:
OS23_DE001G

Award:
2023 Gaming Gold Pencil
Agency:
Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client:
PILSEN CALLAO
Title:
E-NTERPRETERS
Category:
Gaming for Good
Annual ID:
OS23_GA005G

Award:
2023 Interactive, Online & Mobile Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Digital Installations / Interactive & Immersive
Annual ID:
OS23_IN007G

Award:
2023 Social Media Gold Pencil
Agency:
DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Influencer Marketing / Single Channel
Annual ID:
OS23_SM009G

Award:
2023 Creative Use of Data Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Data
Annual ID:
OS23_CU005G

Award:
2023 Integrated Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Annual ID:
OS23_IG008G

Award:
2023 Design Gold Pencil
Agency:
Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client:
Lion, Furphy
Title:
Furphy What the truck?!
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE010G

Award:
2023 Branded Entertainment Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Annual ID:
OS23_BE010G

Award:
2023 Radio & Audio Gold Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Custom Content
Annual ID:
OS23_RA004G

Award:
2023 Interactive, Online & Mobile Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_IN006G

Award:
2023 Out of Home Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH017S

Award:
2023 Creative Effectiveness Silver Pencil
Agency:
We Believers / New York + StereoMonkey Studio + Primo + Relevant
Client:
AB InBev / Corona
Title:
Plastic Fishing Tournament
Category:
Creative Effectiveness / CSR
Annual ID:
OS23_CE005S

Award:
2023 Branded Entertainment Silver Pencil
Agency:
Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client:
AB InBev
Title:
We are living offerings
Category:
Craft / Art Direction
Annual ID:
OS23_BE025S

Award:
2023 Experiential & Immersive Silver Pencil
Agency:
Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division
Client:
Heineken
Title:
The Closer
Category:
Physical Products
Annual ID:
OS23_EX018S

Award:
2023 Interactive & Mobile Craft Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Use of Technology
Annual ID:
OS23_IC011S

Award:
2023 Out of Home Silver Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Typography
Annual ID:
OS23_OH021S

Award:
2023 Film & Video Silver Pencil
Agency:
El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo
Client:
J&B
Title:
She
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI020S

Award:
2023 Radio & Audio Silver Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Experiential Radio & Audio
Annual ID:
OS23_RA008S

Award:
2023 Experiential & Immersive Silver Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Annual ID:
OS23_EX021S

Award:
2023 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_EX017S

Award:
2023 Social Media Silver Pencil
Agency:
Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM017S

Award:
2023 Design Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE028S

Award:
2023 Branded Entertainment Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_BE021S

Award:
2023 Music & Sound Craft Silver Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Experiential Music & Sound
Annual ID:
OS23_MS008S

Award:
2023 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Events / Hybrid
Annual ID:
OS23_EX014S

Award:
2023 Music & Sound Craft Silver Pencil
Agency:
Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS011S

Award:
2023 Design Silver Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Typography / Static
Annual ID:
OS23_DE021S

Award:
2023 Direct Marketing Silver Pencil
Agency:
Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Foundation / Sydney + Herd MSL / Sydney
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Annual ID:
OS23_DM027S

Award:
2023 Creative Use of Data Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential & Immersive
Annual ID:
OS23_CU007S

Award:
2023 Design Silver Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Typography / Typeface Design
Annual ID:
OS23_DE020S

Award:
2023 Branded Entertainment Bronze Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Audio
Annual ID:
OS23_BE033B

Award:
2023 Out of Home Bronze Pencil
Agency:
Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client:
Lion, Furphy
Title:
Furphy What the truck?!
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH028B

Award:
2023 Out of Home Bronze Pencil
Agency:
Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH029B

Award:
2023 Creative Effectiveness Bronze Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS23_CE008B

Award:
2023 Radio & Audio Bronze Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS23_RA017B

Award:
2023 Out of Home Bronze Pencil
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH026B

Award:
2023 Out of Home Bronze Pencil
Agency:
Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH027B

Award:
2023 Social Media Bronze Pencil
Agency:
DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM027B

Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Customer Experience / CX / In-Person
Annual ID:
OS23_EX027B

Award:
2023 Out of Home Bronze Pencil
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Billboards & Transit / Single
Annual ID:
OS23_OH024B

Award:
2023 Integrated Bronze Pencil
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Craft / Storytelling
Annual ID:
OS23_IG023B
