The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
Beverages - Alcoholic Drinks
Award
Agency
Client
Title
Category
Annual ID

Web of Infamy
Agency: 72andSunny / New York + Smirnoff / Global
Client: Smirnoff Category: Craft / Art Direction


Not All Heroes Wear Capes
Agency: Wieden+Kennedy / New York + draftLine / New York
Client: AB InBev Category: Social Post / Real-time Response


THE TIME WE HAVE LEFT
Agency: Leo Burnett / Madrid + Tesauro / Madrid + Pernod Ricard - Ruavieja / Madrid
Client: PERNOD RICARD - RUAVIEJA Category: Single Country or Region / Consumer / Brand


The Black Laundry
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland
Client: Lion New Zealand Category: Experiential & Installations / Brand Installations


Abuse Disclaimers
Agency: MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá
Client: AB InBev Category: Custom Content


Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung Category: Online-only Video / Single


The Legacy Project
Agency: Ogilvy / Gurgaon + Ogilvy / Mumbai
Client: Pernod Ricard India Pvt. Ltd. Category: Craft / Illustration


The Gift That Doesn't Give Back
Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Productons / Los Angeles
Client: Aviation Gin Category: Social Post / Single


I'm Drinking It For You
Agency: Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland
Client: DB Breweries Category: Use of Music / Original Music


The History of 'La Cerveza Más Fina'
Agency: Observatory / Los Angeles + Nexus Studios / London
Client: Ab InBev / México Category: Craft / Animation


Absolut Street Trees
Agency: ( anónimo ) / Mexico City + Pernod Ricard México / Mexico City
Client: Pernod Ricard México Category: Innovation in Design


Hotel Tango Packaging
Agency: Young & Laramore / Indianapolis, IN
Client: Hotel Tango Category: Packaging / Mass-market


Cantroller
Agency: DDB / Chicago
Client: Miller Lite Category: Non-traditional & Guerrilla Marketing


Corona X Parley Street Surfers
Agency: KingJames Group / Johannesburg + Eyeforce / Cape Town + Gooi & Vecht / Amsterdam
Client: AB InBev Category: Under 100K Budget


Escape
Agency: Leo Burnett / Madrid + Blur / Madrid + The Lobby / Madrid + Pernod Ricard / Madrid
Client: PERNOD RICARD - RUAVIEJA Category: Craft - Cinematography / Single


The Legacy Project
Agency: Ogilvy / Gurgaon + Ogilvy / Mumbai
Client: Pernod Ricard India Pvt. Ltd. Category: Packaging / Specialty


Big in Japan
Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client: SingleCut Beersmiths Category: Packaging / Specialty


Pod Pack
Agency: One Twenty Three West / Vancouver
Client: Vancouver Island Brewery Category: Packaging / Specialty


I'm Drinking It For You
Agency: Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland
Client: DB Breweries Category: Custom Content


OCEAN VINYL
Agency: Havas / London + One Green Bean / London
Client: SHARPS BREWERY Category: Custom Content


The History of 'La Cerveza Más Fina'
Agency: Observatory / Los Angeles + Nexus Studios / London
Client: Ab InBev / México Category: Craft / Art Direction


Cantroller
Agency: DDB / Chicago
Client: Miller Lite Category: Cross-Channel UX / UI / Digital / Physical


Web of Infamy
Agency: 72andSunny / New York + Smirnoff / Global
Client: Smirnoff Category: Craft / Use of Visuals


The Gift That Doesn't Give Back
Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Content / Los Angeles
Client: Aviation Gin Category: Online-only Video / Single


The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser) Category: Innovation in Print


The Legally Binding Beer Contract
Agency: Åkestam Holst NoA / Stockholm
Client: Norrlands Guld Category: Digital & Online / Websites & Mobile


Edible Six Pack Rings
Agency: We Believers / New York
Client: E6PR Category: Systems / Responsible Consumption & Production


Arlene's Big Leap
Agency: 160over90 / New York + Maximum Effort / Los Angeles + Aviation Gin / Los Angeles + Escape Velocity / Los Angeles
Client: Aviation Gin Category: Online Films & Video / Long Form - Single


Mr Swan
Agency: Ogilvy / London
Client: Sipsmith Category: Online Films & Video / Long Form - Single


Big in Japan
Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client: SingleCut Beersmiths Category: Craft / Use of Music


Spot The Bottle
Agency: thjnk AG / Hamburg + thjnk Hamburg GmbH / Hamburg
Client: Brauerei C. & A. VELTINS GmbH & Co. KG Category: Live Webcast


Award:
2020 Interactive & Online Bronze Pencil
Agency:
72andSunny / New York + Smirnoff / Global
Client:
Smirnoff
Title:
Web of Infamy
Category:
Craft / Art Direction
Annual ID:
OS_IN20_028B

Award:
2020 Social Media Gold Pencil
Agency:
Wieden+Kennedy / New York + draftLine / New York
Client:
AB InBev
Title:
Not All Heroes Wear Capes
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_013G

Award:
2020 Social Media Silver Pencil
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Social Media
Annual ID:
OS_SM20_036S

Award:
2020 Creative Effectiveness Silver Pencil
Agency:
Leo Burnett / Madrid + Tesauro / Madrid + Pernod Ricard - Ruavieja / Madrid
Client:
PERNOD RICARD - RUAVIEJA
Title:
THE TIME WE HAVE LEFT
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_010S

Award:
2020 Out of Home Bronze Pencil
Agency:
DDB Group New Zealand / Auckland + Goodoil Films / Auckland
Client:
Lion New Zealand
Title:
The Black Laundry
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_010B

Award:
2020 Radio & Audio Bronze Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá
Client:
AB InBev
Title:
Abuse Disclaimers
Category:
Custom Content
Annual ID:
OS_RA20_009B

Award:
2020 Interactive & Online Bronze Pencil
Agency:
adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Single
Annual ID:
OS_IN20_019B

Award:
2020 Design Bronze Pencil
Agency:
Ogilvy / Gurgaon + Ogilvy / Mumbai
Client:
Pernod Ricard India Pvt. Ltd.
Title:
The Legacy Project
Category:
Craft / Illustration
Annual ID:
OS_DE20_048B

Award:
2020 Direct Marketing Bronze Pencil
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Physical Items
Annual ID:
OS_DI20_004B

Award:
2020 Moving Image Craft Bronze Pencil
Agency:
AMVBBDO / London
Client:
Guinness
Title:
The Purse
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_011B

Award:
2020 Social Media Silver Pencil
Agency:
Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Productons / Los Angeles
Client:
Aviation Gin
Title:
The Gift That Doesn't Give Back
Category:
Social Post / Single
Annual ID:
OS_SM20_007S

Award:
2020 Moving Image Craft Gold Pencil
Agency:
Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_032G

Award:
2020 Design Gold Pencil
Agency:
Ogilvy / London
Client:
Sipsmith
Title:
Mr Swan
Category:
Craft / Animation
Annual ID:
OS_DE20_052G

Award:
2020 Design Bronze Pencil
Agency:
Observatory / Los Angeles + Nexus Studios / London
Client:
Ab InBev / México
Title:
The History of 'La Cerveza Más Fina'
Category:
Craft / Animation
Annual ID:
OS_DE20_055B

Award:
2020 Branded Entertainment Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_108M

Award:
2020 Design Merit Award
Agency:
( anónimo ) / Mexico City + Pernod Ricard México / Mexico City
Client:
Pernod Ricard México
Title:
Absolut Street Trees
Category:
Innovation in Design
Annual ID:
OS_DE20_217M

Award:
2020 Design Merit Award
Agency:
Young & Laramore / Indianapolis, IN
Client:
Hotel Tango
Title:
Hotel Tango Packaging
Category:
Packaging / Mass-market
Annual ID:
OS_DE20_128M

Award:
2020 Direct Marketing Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_107M

Award:
2020 Moving Image Craft Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Followers
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_073M

Award:
2020 Social Media Merit Award
Agency:
draftLine / New York
Client:
Bud Light
Title:
Area 51
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_053M

Award:
2020 Film Merit Award
Agency:
KingJames Group / Johannesburg + Eyeforce / Cape Town + Gooi & Vecht / Amsterdam
Client:
AB InBev
Title:
Corona X Parley Street Surfers
Category:
Under 100K Budget
Annual ID:
OS_FI20_121M

Award:
2020 Film Merit Award
Agency:
Ogilvy / London
Client:
Sipsmith
Title:
Mr Swan
Category:
Cinema Advertising
Annual ID:
OS_FI20_118M

Award:
2020 Moving Image Craft Merit Award
Agency:
AMVBBDO / London
Client:
Guinness
Title:
The Purse
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI20_079M

Award:
2020 Moving Image Craft Merit Award
Agency:
Leo Burnett / Madrid + Blur / Madrid + The Lobby / Madrid + Pernod Ricard / Madrid
Client:
PERNOD RICARD - RUAVIEJA
Title:
Escape
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI20_081M

Award:
2020 Design Merit Award
Agency:
lg2 / Toronto
Client:
13th Street Winery
Title:
Subjectif
Category:
Packaging / Specialty
Annual ID:
OS_DE20_129M

Award:
2020 Design Merit Award
Agency:
Ogilvy / Gurgaon + Ogilvy / Mumbai
Client:
Pernod Ricard India Pvt. Ltd.
Title:
The Legacy Project
Category:
Packaging / Specialty
Annual ID:
OS_DE20_133M

Award:
2020 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client:
SingleCut Beersmiths
Title:
Big in Japan
Category:
Packaging / Specialty
Annual ID:
OS_DE20_134M

Award:
2020 Design Merit Award
Agency:
One Twenty Three West / Vancouver
Client:
Vancouver Island Brewery
Title:
Pod Pack
Category:
Packaging / Specialty
Annual ID:
OS_DE20_136M

Award:
2020 Radio & Audio Merit Award
Agency:
Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Custom Content
Annual ID:
OS_RA20_044M

Award:
2020 Radio & Audio Merit Award
Agency:
Havas / London + One Green Bean / London
Client:
SHARPS BREWERY
Title:
OCEAN VINYL
Category:
Custom Content
Annual ID:
OS_RA20_046M

Award:
2020 Design Merit Award
Agency:
Observatory / Los Angeles + Nexus Studios / London
Client:
Ab InBev / México
Title:
The History of 'La Cerveza Más Fina'
Category:
Craft / Art Direction
Annual ID:
OS_DE20_187M

Award:
2020 Design Merit Award
Agency:
lg2 / Toronto
Client:
13th Street Winery
Title:
Subjectif
Category:
Typography / Static
Annual ID:
OS_DE20_104M

Award:
2020 Digital Craft Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_035M

Award:
2020 Social Media Merit Award
Agency:
72andSunny / New York + Smirnoff / Global
Client:
Smirnoff
Title:
Web of Infamy
Category:
Craft / Use of Visuals
Annual ID:
OS_SM20_105M

Award:
2020 Interactive & Online Merit Award
Agency:
Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Content / Los Angeles
Client:
Aviation Gin
Title:
The Gift That Doesn't Give Back
Category:
Online-only Video / Single
Annual ID:
OS_IN20_048M

Award:
2020 Print Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Innovation in Print
Annual ID:
OS_PT20_092M

Award:
2020 Interactive & Online Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Craft / Use of Technology
Annual ID:
OS_IN20_073M

Award:
2020 Social Media Merit Award
Agency:
draftLine / Shanghai
Client:
AB InBev China
Title:
Kiss Bottle
Category:
User-Generated Content
Annual ID:
OS_SM20_059M

Award:
2020 Film Merit Award
Agency:
Ogilvy / London
Client:
Sipsmith
Title:
Mr Swan
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_068M

Award:
2020 Interactive & Online Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev (Brahma)
Title:
Pay Per Beer
Category:
Websites / E-Commerce
Annual ID:
OS_IN20_041M

Award:
2020 Direct Marketing Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Norrlands Guld
Title:
The Legally Binding Beer Contract
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI20_081M

Award:
2020 Sustainable Development Pencil Merit Award
Agency:
We Believers / New York
Client:
E6PR
Title:
Edible Six Pack Rings
Category:
Systems / Responsible Consumption & Production
Annual ID:
OS_SD20_012M

Award:
2020 Experiential & Immersive Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_069M

Award:
2020 Social Media Merit Award
Agency:
Deutsch / New York
Client:
AB InBev
Title:
Car2Can
Category:
Stunts & Activations
Annual ID:
OS_SM20_081M

Award:
2020 Film Merit Award
Agency:
160over90 / New York + Maximum Effort / Los Angeles + Aviation Gin / Los Angeles + Escape Velocity / Los Angeles
Client:
Aviation Gin
Title:
Arlene's Big Leap
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_087M

Award:
2020 Film Merit Award
Agency:
Ogilvy / London
Client:
Sipsmith
Title:
Mr Swan
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_101M

Award:
2020 Direct Marketing Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_133M

Award:
2020 Radio & Audio Merit Award
Agency:
Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client:
SingleCut Beersmiths
Title:
Big in Japan
Category:
Craft / Use of Music
Annual ID:
OS_RA20_062M

Award:
2020 Branded Entertainment Merit Award
Agency:
thjnk AG / Hamburg + thjnk Hamburg GmbH / Hamburg
Client:
Brauerei C. & A. VELTINS GmbH & Co. KG
Title:
Spot The Bottle
Category:
Live Webcast
Annual ID:
OS_BE20_054M
