The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Beverages - Alcoholic Drinks
Award
Agency
Client
Title
Category
Annual ID
Jab Jab
Agency: Grey Advertising Africa / Johannesburg
Client: Savanna Category: Craft / Writing - Single
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Innovation & Transformation / Innovation in Radio & Audio
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Billboards & Transit / Single
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Service Design / Customer Experience (CX)
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Craft / Storytelling
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Experiential & Installations / Brand Installations
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev Category: Experiential & Installations / Brand Installations
Responsible St. Patrick's Day
Agency: Ogilvy / Chicago
Client: Jameson Whiskey Category: Broadcast / Series
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Video Content / Series
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Creative Use of Data
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Design
Cheers to All Fans
Agency: Publicis Italy / Milan + Le Pub / Amsterdam + Framestore / London + Good People / Athens
Client: Heineken Category: Television & VOD / Over 60 Seconds - Single
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Craft / Storytelling
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Cross-Channel UX / UI / Digital / Physical
The Virtual Heineken Silver
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client: Heineken Category: Metaverse
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade Category: Brand Partnerships
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Brand-Side Initiated & Originated Projects
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client: Diageo / Bundaberg Rum Category: Brand Partnerships
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade Category: Brand Partnerships
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Physical Products
Petra Milk
Agency: BETC HAVAS / São Paulo + Grupo Petropolis / São Paulo
Client: Grupo Petropolis Category: Physical Products
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Television & VOD / Varying Length Series
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Art Direction
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Experiential
FORTALEZA
Agency: draftLine / Bogotá + Abaco films / Bogotá
Client: AB-INBEV CLUB COLOMBIA Category: Campaigns for Good
Nikasi or other beer
Agency: TigerPan Design Lab. / shenzhen
Client: Tsingtao Brewery Co., Ltd. Category: Packaging / Specialty
Bee & Bee
Agency: Grid Worldwide / Johannesburg + Houtlander / Johannesburg
Client: Inverroche Category: Packaging / Specialty
Heinekicks
Agency: BBH / Singapore + Le Pub / Singapore + Pleid St + The Shoe Surgeon
Client: Heineken® Category: Promotional / Physical Items
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Promotional / Physical Items
The Closer
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division
Client: Heineken Category: Integrated Campaign
The Virtual Heineken Silver
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client: Heineken Category: Integrated Campaign
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Integrated Campaign
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade Category: Integrated Campaign
Score 0.0
Agency: Publicis Colombia / Bogotá + The Pub Productions / Bogotá
Client: Heineken® Category: P.O.P. & In-Store / Single
The Anti-Harassment Glasses
Agency: AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo
Client: Diageo Category: Physical Product / In-Market
Quilmes Coincidencies World Cup can
Agency: draftLine BUE / Buenos Aires + AB InBev
Client: Quilmes Category: Packaging / Mass-market
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer Category: Social Media Post / Series
Responsible St. Patrick's Day - Clover Controversy
Agency: Ogilvy / Chicago
Client: Jameson Whiskey Category: Broadcast / Single
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client: Diageo / Bundaberg Rum Category: Brand Partnerships
FORTALEZA
Agency: draftLine / Bogotá + Abaco films / Bogotá
Client: AB-INBEV CLUB COLOMBIA Category: Innovation & Transformation / Innovation in Brand-Side
Yours To Take
Agency: Wieden+Kennedy / São Paulo + Anheuser-Busch (Budweiser) / New York + Iconoclast / São Paulo + Squeak E. Clean Studios
Client: AB InBev / Budweiser Category: Original Music / Score - Short Form
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Artist / Brand Collaboration
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Art Direction
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Music Videos
Heinekicks
Agency: BBH / Singapore + Le Pub / Singapore + Pleid St + The Shoe Surgeon
Client: Heineken® Category: Physical Products & Apparel
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Events / In-Person
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev Category: Current Event Response
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Out of Home
Award:
2023 Radio & Audio Bronze Pencil
Agency:
Grey Advertising Africa / Johannesburg
Client:
Savanna
Title:
Jab Jab
Category:
Craft / Writing - Single
Annual ID:
OS23_RA015B
Award:
2023 Radio & Audio Bronze Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS23_RA017B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo
Client:
J&B
Title:
She
Category:
Casting
Annual ID:
OS23_MI040B
Award:
2023 Out of Home Bronze Pencil
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Billboards & Transit / Single
Annual ID:
OS23_OH024B
Award:
2023 Design Bronze Pencil
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS23_DE057B
Award:
2023 Integrated Bronze Pencil
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Craft / Storytelling
Annual ID:
OS23_IG023B
Award:
2023 Out of Home Bronze Pencil
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH026B
Award:
2023 Out of Home Bronze Pencil
Agency:
Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH027B
Award:
2023 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
Jameson Whiskey
Title:
Responsible St. Patrick's Day
Category:
Broadcast / Series
Annual ID:
OS23_RA022M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Video Content / Series
Annual ID:
OS23_BS025M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Use of Data
Annual ID:
OS23_IC030M
Award:
2023 Design Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE194M
Award:
2023 Film & Video Merit Award
Agency:
Publicis Italy / Milan + Le Pub / Amsterdam + Framestore / London + Good People / Athens
Client:
Heineken
Title:
Cheers to All Fans
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI072M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Craft / Storytelling
Annual ID:
OS23_EX084M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS23_IC028M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client:
Heineken
Title:
The Virtual Heineken Silver
Category:
Metaverse
Annual ID:
OS23_EX061M
Award:
2023 Integrated Merit Award
Agency:
FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Brand Partnerships
Annual ID:
OS23_IG050M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS014M
Award:
2023 IP & Product Design Merit Award
Agency:
Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Annual ID:
OS23_IP029M
Award:
2023 Creative Effectiveness Merit Award
Agency:
FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Brand Partnerships
Annual ID:
OS23_CE039M
Award:
2023 Experiential & Immersive Merit Award
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Physical Products
Annual ID:
OS23_EX069M
Award:
2023 Experiential & Immersive Merit Award
Agency:
BETC HAVAS / São Paulo + Grupo Petropolis / São Paulo
Client:
Grupo Petropolis
Title:
Petra Milk
Category:
Physical Products
Annual ID:
OS23_EX070M
Award:
2023 Film & Video Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Television & VOD / Varying Length Series
Annual ID:
OS23_FI076M
Award:
2023 Out of Home Merit Award
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Annual ID:
OS23_OH087M
Award:
2023 Experiential & Immersive Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX095M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine / Bogotá + Abaco films / Bogotá
Client:
AB-INBEV CLUB COLOMBIA
Title:
FORTALEZA
Category:
Campaigns for Good
Annual ID:
OS23_BS032M
Award:
2023 Design Merit Award
Agency:
TigerPan Design Lab. / shenzhen
Client:
Tsingtao Brewery Co., Ltd.
Title:
Nikasi or other beer
Category:
Packaging / Specialty
Annual ID:
OS23_DE122M
Award:
2023 Design Merit Award
Agency:
Grid Worldwide / Johannesburg + Houtlander / Johannesburg
Client:
Inverroche
Title:
Bee & Bee
Category:
Packaging / Specialty
Annual ID:
OS23_DE125M
Award:
2023 Design Merit Award
Agency:
BBH / Singapore + Le Pub / Singapore + Pleid St + The Shoe Surgeon
Client:
Heineken®
Title:
Heinekicks
Category:
Promotional / Physical Items
Annual ID:
OS23_DE106M
Award:
2023 Design Merit Award
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Promotional / Physical Items
Annual ID:
OS23_DE115M
Award:
2023 Integrated Merit Award
Agency:
Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division
Client:
Heineken
Title:
The Closer
Category:
Integrated Campaign
Annual ID:
OS23_IG028M
Award:
2023 Integrated Merit Award
Agency:
Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client:
Heineken
Title:
The Virtual Heineken Silver
Category:
Integrated Campaign
Annual ID:
OS23_IG029M
Award:
2023 Integrated Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Integrated Campaign
Annual ID:
OS23_IG031M
Award:
2023 Integrated Merit Award
Agency:
FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Integrated Campaign
Annual ID:
OS23_IG040M
Award:
2023 Out of Home Merit Award
Agency:
Publicis Colombia / Bogotá + The Pub Productions / Bogotá
Client:
Heineken®
Title:
Score 0.0
Category:
P.O.P. & In-Store / Single
Annual ID:
OS23_OH037M
Award:
2023 IP & Product Design Merit Award
Agency:
AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo
Client:
Diageo
Title:
The Anti-Harassment Glasses
Category:
Physical Product / In-Market
Annual ID:
OS23_IP023M
Award:
2023 Design Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev
Client:
Quilmes
Title:
Quilmes Coincidencies World Cup can
Category:
Packaging / Mass-market
Annual ID:
OS23_DE120M
Award:
2023 Direct Marketing Merit Award
Agency:
DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Social Media Post / Series
Annual ID:
OS23_DM090M
Award:
2023 Radio & Audio Merit Award
Agency:
Grey Advertising Africa / Johannesburg
Client:
Savanna
Title:
Jab Jab
Category:
Broadcast / Single
Annual ID:
OS23_RA019M
Award:
2023 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
Jameson Whiskey
Title:
Responsible St. Patrick's Day - Clover Controversy
Category:
Broadcast / Single
Annual ID:
OS23_RA020M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Annual ID:
OS23_BE090M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine / Bogotá + Abaco films / Bogotá
Client:
AB-INBEV CLUB COLOMBIA
Title:
FORTALEZA
Category:
Innovation & Transformation / Innovation in Brand-Side
Annual ID:
OS23_BS036M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Wieden+Kennedy / São Paulo + Anheuser-Busch (Budweiser) / New York + Iconoclast / São Paulo + Squeak E. Clean Studios
Client:
AB InBev / Budweiser
Title:
Yours To Take
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS037M
Award:
2023 Music & Sound Craft Merit Award
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS046M
Award:
2023 Design Merit Award
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Annual ID:
OS23_DE174M
Award:
2023 Branded Entertainment Merit Award
Agency:
Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Music Videos
Annual ID:
OS23_BE063M
Award:
2023 Print & Promotional Merit Award
Agency:
BBH / Singapore + Le Pub / Singapore + Pleid St + The Shoe Surgeon
Client:
Heineken®
Title:
Heinekicks
Category:
Physical Products & Apparel
Annual ID:
OS23_PT045M
Award:
2023 Experiential & Immersive Merit Award
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Events / In-Person
Annual ID:
OS23_EX041M
Award:
2023 Public Relations Merit Award
Agency:
Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Current Event Response
Annual ID:
OS23_PR075M
Award:
2023 Out of Home Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH098M