The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Beverages-Non-Alcoholic

Award

Agency

Client

Title

Category

Annual ID

SHE SPEAKS Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: PONY MALTA AB InBev Category: Mobile-First Video / Over 15 Seconds
MTN DEW Major Million Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Active Engagement / Call to Action
She Can Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo Client: Ab InBev / Guarana Antarctica Category: Brand Partnerships
Open Like Never Before Agency: 72andSunny / Amsterdam Client: The Coca-Cola Company Category: Writing / Single
Littlest Bailout Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Social Channel / Multi-Platform
She Can Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo Client: Ab InBev / Guarana Antarctica Category: Non-traditional & Guerrilla Marketing
Littlest Bailout Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
MTN DEW Major Million Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Events / Stunts / Competitions / Virtual - Pre-Recorded
MTN DEW Major Million Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Games
'Whatever' Campaign Agency: GIGIL / Manila + Arcade / Manila Client: RC Cola Category: Online Films & Video / Long Form - Series
Littlest Bailout Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Innovation & Transformation / Innovation in Lockdown
SHE SPEAKS Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: PONY MALTA AB InBev Category: Active Engagement / Call to Action
Black Santa Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo Client: Coca-Cola Category: Cultural Driver
Open Like Never Before Agency: 72andSunny / Amsterdam Client: The Coca-Cola Company Category: Editing / Single
MASK ID Agency: Innocean Worldwide / Seoul + Planit Production / Seoul Client: Dal.komm Coffee X the Ministry of Health and Welfare Category: Innovation & Transformation / Innovation in Lockdown
Stranger Coke Agency: Wunderman Thompson / São Paulo + Coca-Cola + Pixel Solutions Client: Coca-Cola Category: Promotional / Collateral Items
Littlest Bailout Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Integrated Campaign
Littlest Bailout Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Social Post / Series
Littlest Bailout Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Integrated Branding Campaign
Open Like Never Before Agency: 72andSunny / Amsterdam Client: The Coca-Cola Company Category: Direction / Single
Carlton Zero - Rewrite The Rules Agency: Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne Client: Carlton & United Breweries - Carlton Zero Category: Television & VOD / Short Form - Single
Good to the last drop. And long after. Agency: 3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto Client: Kraft Heinz Canada / Maxwell House Coffee Category: Out of Home / Brand Installations
Good to the last drop. And long after. Agency: 3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto Client: Kraft Heinz Canada / Maxwell House Coffee Category: Spatial Design / Experiential & Immersive
The Swim Heard ‘Round the World Agency: Weber Shandwick / Chicago Client: Milk Processor Education Program (MilkPEP) Category: Integrated PR Campaign
Littlest Bailout Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Innovation & Transformation / Innovation in Lockdown
SHE SPEAKS Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: PONY MALTA AB InBev Category: Social Channel / Single Platform
Black Santa Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo Client: Coca-Cola Category: Brand Voice
Bob Ross Agency: TBWA\Chiat\Day / New York + MTN DEW / New York + Direct Focus / New York + The Mill / New York Client: MTN DEW Category: Full Length Video / Single or Series / Episodic
Black Santa Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo Client: Coca-Cola Category: Full Length Video / Single or Series / Episodic
Family Agency: GIGIL / Manila + Arcade / Manila Client: RC Cola Category: Online Films & Video / Long Form - Single
MTN DEW Major Million Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Stunts & Activations
Open Like Never Before Agency: 72andSunny / Amsterdam Client: The Coca-Cola Company Category: Short Form Video / Single
MTN DEW Major Million Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Gaming / Branded Games
United Sodas of America Agency: CENTER / Brooklyn + United Sodas of America / Brooklyn + House of 207 / Brooklyn Client: United Sodas of America Category: Branding / Identity System
United Sodas of America Agency: CENTER / Brooklyn + United Sodas of America / Brooklyn Client: United Sodas of America Category: Packaging / Mass-market
Heineken Zer0.0 Contact Bar Agency: Momentum Worldwide Australia / Sydney + Red Havas / Sydney Client: Heineken 0.0 Category: Innovation & Transformation / Innovation in Lockdown

2021 Mobile Silver Pencil

MullenLowe SSP3 / Bogotá + AB InBev / Bogotá

PONY MALTA AB InBev

SHE SPEAKS

Mobile-First Video / Over 15 Seconds

OS_MO21_007S

2021 Social Media Silver Pencil

TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York

MTN DEW

MTN DEW Major Million

Active Engagement / Call to Action

OS_SM21_024S

2021 Public Relations Silver Pencil

SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo

Ab InBev / Guarana Antarctica

She Can

Brand Partnerships

OS_PR21_022S

2021 Moving Image Craft Silver Pencil

72andSunny / Amsterdam

The Coca-Cola Company

Open Like Never Before

Writing / Single

OS_MI21_007S

2021 Social Media Bronze Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Littlest Bailout

Social Channel / Multi-Platform

OS_SM21_006B

2021 Direct Marketing Bronze Pencil

SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo

Ab InBev / Guarana Antarctica

She Can

Non-traditional & Guerrilla Marketing

OS_DM21_023B

2021 Public Relations Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Littlest Bailout

Media Relations

OS_PR21_037M

2021 Experiential & Immersive Merit Award

TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York

MTN DEW

MTN DEW Major Million

Events / Stunts / Competitions / Virtual - Pre-Recorded

OS_EX21_042M

2021 Branded Entertainment Merit Award

TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York

MTN DEW

MTN DEW Major Million

Games

OS_BE21_060M

2021 Film Merit Award

GIGIL / Manila + Arcade / Manila

RC Cola

'Whatever' Campaign

Online Films & Video / Long Form - Series

OS_FI21_112M

2021 Experiential & Immersive Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Littlest Bailout

Innovation & Transformation / Innovation in Lockdown

OS_EX21_079M

2021 Social Media Merit Award

MullenLowe SSP3 / Bogotá + AB InBev / Bogotá

PONY MALTA AB InBev

SHE SPEAKS

Active Engagement / Call to Action

OS_SM21_081M

2021 Cultural Driver Merit Award

WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo

Coca-Cola

Black Santa

Cultural Driver

OS_CD21_015M

2021 Moving Image Craft Merit Award

72andSunny / Amsterdam

The Coca-Cola Company

Open Like Never Before

Editing / Single

OS_MI21_063M

2021 Design Merit Award

Innocean Worldwide / Seoul + Planit Production / Seoul

Dal.komm Coffee X the Ministry of Health and Welfare

MASK ID

Innovation & Transformation / Innovation in Lockdown

OS_DE21_190M

2021 Design Merit Award

Wunderman Thompson / São Paulo + Coca-Cola + Pixel Solutions

Coca-Cola

Stranger Coke

Promotional / Collateral Items

OS_DE21_098M

2021 Direct Marketing Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Littlest Bailout

Integrated Campaign

OS_DM21_101M

2021 Social Media Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Littlest Bailout

Social Post / Series

OS_SM21_057M

2021 Integrated Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Littlest Bailout

Integrated Branding Campaign

OS_IG21_022M

2021 Moving Image Craft Merit Award

72andSunny / Amsterdam

The Coca-Cola Company

Open Like Never Before

Direction / Single

OS_MI21_037M

2021 Film Merit Award

Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne

Carlton & United Breweries - Carlton Zero

Carlton Zero - Rewrite The Rules

Television & VOD / Short Form - Single

OS_FI21_043M

2021 Design Merit Award

3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto

Kraft Heinz Canada / Maxwell House Coffee

Good to the last drop. And long after.

Out of Home / Brand Installations

OS_DE21_129M

2021 Design Merit Award

3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto

Kraft Heinz Canada / Maxwell House Coffee

Good to the last drop. And long after.

Spatial Design / Experiential & Immersive

OS_DE21_135M

2021 Public Relations Merit Award

Weber Shandwick / Chicago

Milk Processor Education Program (MilkPEP)

The Swim Heard ‘Round the World

Integrated PR Campaign

OS_PR21_086M

2021 Integrated Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Littlest Bailout

Innovation & Transformation / Innovation in Lockdown

OS_IG21_044M

2021 Social Media Merit Award

MullenLowe SSP3 / Bogotá + AB InBev / Bogotá

PONY MALTA AB InBev

SHE SPEAKS

Social Channel / Single Platform

OS_SM21_047M

2021 Public Relations Merit Award

WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo

Coca-Cola

Black Santa

Brand Voice

OS_PR21_065M

2021 Branded Entertainment Merit Award

TBWA\Chiat\Day / New York + MTN DEW / New York + Direct Focus / New York + The Mill / New York

MTN DEW

Bob Ross

Full Length Video / Single or Series / Episodic

OS_BE21_050M

2021 Branded Entertainment Merit Award

WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo

Coca-Cola

Black Santa

Full Length Video / Single or Series / Episodic

OS_BE21_052M

2021 Film Merit Award

GIGIL / Manila + Arcade / Manila

RC Cola

Family

Online Films & Video / Long Form - Single

OS_FI21_088M

2021 Social Media Merit Award

TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York

MTN DEW

MTN DEW Major Million

Stunts & Activations

OS_SM21_091M

2021 Branded Entertainment Merit Award

72andSunny / Amsterdam

The Coca-Cola Company

Open Like Never Before

Short Form Video / Single

OS_BE21_033M

2021 Interactive & Online Merit Award

TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York

MTN DEW

MTN DEW Major Million

Gaming / Branded Games

OS_IN21_057M

2021 Design Merit Award

CENTER / Brooklyn + United Sodas of America / Brooklyn + House of 207 / Brooklyn

United Sodas of America

United Sodas of America

Branding / Identity System

OS_DE21_051M

2021 Design Merit Award

CENTER / Brooklyn + United Sodas of America / Brooklyn

United Sodas of America

United Sodas of America

Packaging / Mass-market

OS_DE21_100M

2021 Out of Home Merit Award

Momentum Worldwide Australia / Sydney + Red Havas / Sydney

Heineken 0.0

Heineken Zer0.0 Contact Bar

Innovation & Transformation / Innovation in Lockdown

OS_OH21_085M

Follow Us