The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Charities / Non-Profit Organizations / Fundraising

Award

Agency

Client

Title

Category

Annual ID

The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: CSR - Branded Online / Branded Online
Youtube Arrels Agency: The Cyranos // McCann / Barcelona Client: Fundació Arrels Category: CSR - Branded Online / Branded Online
Game of Balls Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles Client: Blue Ball Foundation Category: Consumer - Brand or Product Integration into Storyline / Film
Disappearing Animals Agency: Grabarz & Partner / Hamburg Client: Robin Wood Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Innovation - Use of Technology / Use of Technology
Give Mom Back Her Name Agency: Impact BBDO / Dubai Client: UN Women Category: Non-Profit - Branded Social Post / Branded Social Post
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Publications / Publications
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Non-Profit - Publications / Publications
Greenpeace Presents: Not Just Tuna Agency: The VIA Agency / Portland Client: Greenpeace Category: Non-Profit - Publications / Publications
The HIV Positive Poster Agency: Ogilvy Brasil / São Paulo Client: GIV Category: Non-Profit - Publications / Publications
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Non-Profit - Publications / Publications
Music vs Gun Violence Agency: Leo Burnett / Chicago Client: Chicago Ideas Category: Consumer - Music / Creative Use of Music Supporting a Brand
Listen Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York Client: National Football League Category: CSR - Television / Television (Any Length) - Single
Bedstock Agency: Anomaly / New York Client: MyMusicRx Category: Non-Profit - Websites / Websites
Talk, Read, Sing Agency: Goodby Silverstein & Partners / San Francisco Client: Bay Area Council Category: Innovation - Collateral Design / Collateral Design
Adoptable Trends Agency: Dieste / Dallas Client: Dallas Pets Alive Category: Consumer - Other Branded Content / Custom Content
Ghosts Agency: Dentsu Indonesia / Jakarta Client: Forest Guardians Indonesia Category: CSR - Immersive / Immersive
Shedding Light on What Matters Agency: J. Walter Thompson Canada / Toronto Client: Toronto PFLAG Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Malak and the Boat Agency: 180LA / Santa Monica + House of Colors / Los Angeles Client: Unicef Category: Craft - Animation / Animation
The Day Shazam Went Deaf Agency: Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan Client: World Health Organization Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Advertising / Advertising
Youtube Arrels Agency: The Cyranos // McCann / Barcelona Client: Fundació Arrels Category: Non-Profit - Advertising / Advertising
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Donation Badges Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Experiential Advertising / Experiential Advertising
Ellee Mae Agency: Grey / London Client: Mumsnet Category: Non-Profit - Online Films & Video / Online Films & Video
Just Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney Client: World Wildlife Fund Category: Non-Profit - Integrated Branding / Integrated Branding
The Man & The Dog Agency: DDB Argentina / Buenos Aires + Central Films / Mexico Client: Fundación Argentina de Trasplante Hepático Category: Non-Profit - Television / Television (Any Length) - Single
Ellee Mae Agency: Grey / London Client: Mumsnet Category: Non-Profit - Television / Television (Any Length) - Single
Beauty Tips by Reshma Agency: Ogilvy & Mather / Mumbai, India Client: Make Love Not Scars Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
The Unconventional Oven Agency: DDB Group / Melbourne Client: Kidsafe Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Talk, Read, Sing Agency: Goodby Silverstein & Partners / San Francisco Client: Bay Area Council Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Donate The Hate - The Involuntary Online Donation Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin Client: ZDK - Gesellschaft Demokratische Kultur Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Endangered Love Agency: DDB / New York Client: WCFF Category: Craft - Art Direction / Art Direction
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Craft - Art Direction / Art Direction
Mein Kampf - Against Racism Agency: Ogilvy Germany / Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Non-Profit - Collateral / Collateral
Endangered Love Agency: DDB / New York Client: WCFF Category: Non-Profit - Collateral / Collateral
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Collateral / Collateral
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Non-Profit - Collateral / Collateral
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Innovation - Print / Print
Fountain Against Torture Agency: Scholz & Friends / Berlin Client: Amnesty International Category: Non-Profit - Architecture / Architecture
Melanoma Likes Me Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Adoptable Trends Agency: Dieste / Dallas Client: Dallas Pets Alive Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
The Art Heist for Good Agency: Deutsch / New York Client: WATERisLIFE Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Mums and Maids Agency: Ogilvy & Mather / Singapore Client: TWC2 Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Craft - Photography - Single or Series / Photography - Single or Series
Melanoma Likes Me Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Branded Social Campaign / Branded Social Campaign

2016 Branded Entertainment Gold Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

CSR - Branded Online / Branded Online

BE16037G

2016 Branded Entertainment Silver Pencil

The Cyranos // McCann / Barcelona

Fundació Arrels

Youtube Arrels

CSR - Branded Online / Branded Online

BE16039S

2016 Branded Entertainment Bronze Pencil

M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles

Blue Ball Foundation

Game of Balls

Consumer - Brand or Product Integration into Storyline / Film

BE16020B

2016 Design Bronze Pencil

Grabarz & Partner / Hamburg

Robin Wood

Disappearing Animals

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16070B

2016 Responsive Environments Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Innovation - Use of Technology / Use of Technology

RE16006G

2016 Social Media Bronze Pencil

Impact BBDO / Dubai

UN Women

Give Mom Back Her Name

Non-Profit - Branded Social Post / Branded Social Post

SM16013B

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / London

28 Too Many

It Happens Here

Non-Profit - Publications / Publications

PO16044G

2016 Print & Outdoor Silver Pencil

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Non-Profit - Publications / Publications

PO16045S

2016 Print & Outdoor Silver Pencil

The VIA Agency / Portland

Greenpeace

Greenpeace Presents: Not Just Tuna

Non-Profit - Publications / Publications

PO16046S

2016 Print & Outdoor Bronze Pencil

Ogilvy Brasil / São Paulo

GIV

The HIV Positive Poster

Non-Profit - Publications / Publications

PO16047B

2016 Print & Outdoor Bronze Pencil

Serviceplan / Munich

World Press Photo

Speaking Images 2015

Non-Profit - Publications / Publications

PO16048B

2016 Branded Entertainment Bronze Pencil

Leo Burnett / Chicago

Chicago Ideas

Music vs Gun Violence

Consumer - Music / Creative Use of Music Supporting a Brand

BE16034B

2016 Film Gold Pencil

Grey / New York + Chelsea / New York + Rock Paper Scissors / New York

National Football League

Listen

CSR - Television / Television (Any Length) - Single

FI16051G

2016 Interactive Silver Pencil

Anomaly / New York

MyMusicRx

Bedstock

Non-Profit - Websites / Websites

IN16025S

2016 Design Silver Pencil

Goodby Silverstein & Partners / San Francisco

Bay Area Council

Talk, Read, Sing

Innovation - Collateral Design / Collateral Design

DE16052S

2016 Branded Entertainment Silver Pencil

Dieste / Dallas

Dallas Pets Alive

Adoptable Trends

Consumer - Other Branded Content / Custom Content

BE16023S

2016 Responsive Environments Silver Pencil

Dentsu Indonesia / Jakarta

Forest Guardians Indonesia

Ghosts

CSR - Immersive / Immersive

RE16004S

2016 Design Silver Pencil

J. Walter Thompson Canada / Toronto

Toronto PFLAG

Shedding Light on What Matters

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16063S

2016 Film Bronze Pencil

180LA / Santa Monica + House of Colors / Los Angeles

Unicef

Malak and the Boat

Craft - Animation / Animation

FI16094B

2016 Mobile Silver Pencil

Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan

World Health Organization

The Day Shazam Went Deaf

Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices

MO16022S

2016 Interactive Gold Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Advertising / Advertising

IN16026G

2016 Interactive Bronze Pencil

The Cyranos // McCann / Barcelona

Fundació Arrels

Youtube Arrels

Non-Profit - Advertising / Advertising

IN16028B

2016 Print & Outdoor Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16054G

2016 Print & Outdoor Silver Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16056S

2016 Print & Outdoor Bronze Pencil

Leo Burnett Tailor Made / Sao Paulo

ABTO - Brazilian Association of Organ Transplantation

Donation Badges

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16057B

2016 Cross-Platform Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Experiential Advertising / Experiential Advertising

CP16018G

2016 Film Silver Pencil

Grey / London

Mumsnet

Ellee Mae

Non-Profit - Online Films & Video / Online Films & Video

FI16067S

2016 Cross-Platform Green

Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney

World Wildlife Fund

Just

Non-Profit - Integrated Branding / Integrated Branding

CP16029V

2016 Film Gold Pencil

DDB Argentina / Buenos Aires + Central Films / Mexico

Fundación Argentina de Trasplante Hepático

The Man & The Dog

Non-Profit - Television / Television (Any Length) - Single

FI16059G

2016 Film Silver Pencil

Grey / London

Mumsnet

Ellee Mae

Non-Profit - Television / Television (Any Length) - Single

FI16061S

2016 Public Relations Gold Pencil

Ogilvy & Mather / Mumbai, India

Make Love Not Scars

Beauty Tips by Reshma

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16017G

2016 Public Relations Bronze Pencil

DDB Group / Melbourne

Kidsafe

The Unconventional Oven

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16020B

2016 Print & Outdoor Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16059G

2016 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Bay Area Council

Talk, Read, Sing

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16044B

2016 Direct Silver Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16040S

2016 Public Relations Silver Pencil

Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin

ZDK - Gesellschaft Demokratische Kultur

Donate The Hate - The Involuntary Online Donation

Craft - Response / Real-Time Activity / Response / Real-Time Activity

PR16027S

2016 Print & Outdoor Silver Pencil

DDB / New York

WCFF

Endangered Love

Craft - Art Direction / Art Direction

PO16068S

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / London

28 Too Many

It Happens Here

Craft - Art Direction / Art Direction

PO16069S

2016 Print & Outdoor Gold Pencil

Ogilvy Germany /

Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany

Mein Kampf - Against Racism

Non-Profit - Collateral / Collateral

PO16049G

2016 Print & Outdoor Silver Pencil

DDB / New York

WCFF

Endangered Love

Non-Profit - Collateral / Collateral

PO16050S

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / London

28 Too Many

It Happens Here

Non-Profit - Collateral / Collateral

PO16051S

2016 Print & Outdoor Bronze Pencil

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Non-Profit - Collateral / Collateral

PO16052B

2016 Print & Outdoor Bronze Pencil

Serviceplan / Munich

World Press Photo

Speaking Images 2015

Innovation - Print / Print

PO16058B

2016 Responsive Environments Silver Pencil

Scholz & Friends / Berlin

Amnesty International

Fountain Against Torture

Non-Profit - Architecture / Architecture

RE16005S

2016 Direct Gold Pencil

George Patterson Y&R / Brisbane

Melanoma Patients Australia

Melanoma Likes Me

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16033G

2016 Direct Silver Pencil

Dieste / Dallas

Dallas Pets Alive

Adoptable Trends

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16034S

2016 Direct Bronze Pencil

Deutsch / New York

WATERisLIFE

The Art Heist for Good

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16036B

2016 Direct Bronze Pencil

Ogilvy & Mather / Singapore

TWC2

Mums and Maids

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16038B

2016 Design Gold Pencil

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Craft - Photography - Single or Series / Photography - Single or Series

DE16065G

2016 Social Media Gold Pencil

George Patterson Y&R / Brisbane

Melanoma Patients Australia

Melanoma Likes Me

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16015G

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