The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Charities / Non-Profit Organizations / Fundraising
Award
Agency
Client
Title
Category
Annual ID
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo Category: Non-Profit - Publications / Publications
Donate The Hate - The Involuntary Online Donation
Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client: ZDK - Gesellschaft Demokratische Kultur Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
The Unconventional Oven
Agency: DDB Group / Melbourne
Client: Kidsafe Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Disappearing Animals
Agency: Grabarz & Partner / Hamburg
Client: Robin Wood Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Mums and Maids
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: TWC2 Category: Consumer - Online / Short Form Videos
Motorepellent
Agency: BBDO / Bangkok
Client: Duang Prateep Foundation Category: CSR - Physical / Digital / Physical / Digital
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Malak and the Boat
Agency: 180LA / Santa Monica + House of Colors / Los Angeles
Client: Unicef Category: Craft - Animation / Animation
Talk, Read, Sing
Agency: Goodby Silverstein & Partners / San Francisco
Client: Bay Area Council Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Surfify
Agency: BWM Dentsu / Sydney
Client: SurfAid.org Category: Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
#remembershafilea
Agency: Leo Burnett / London
Client: Karma Nirvana Category: Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Mein Kampf - Against Racism
Agency: Ogilvy Germany /
Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Consumer - Other Branded Content / Co-Promotions
The 2 Euro T-Shirt - A social Experiment
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client: Fashion Revolution Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Mt. Fuji Rubbish Billboards
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: The Fujisan Club Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Fountain Against Torture
Agency: Scholz & Friends / Berlin
Client: Amnesty International Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Nobody's Memories
Agency: FCB / Toronto + FCB / Chicago
Client: PFLAG Canada Category: Craft - Cinematography / Cinematography
Animal Copyrights
Agency: Cheil Spain / Madrid + Jabuba Films / Salamanca
Client: WWF/Latinstock Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client: World Wildlife Fund Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
#ShareHumanity
Agency: Ogilvy / New York
Client: United Nations Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Witness Greatness Compton
Agency: TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles
Client: The Grammys Category: Consumer - Music / Creative Use of Music Supporting a Brand
Seelight
Agency: Hungry Boys / Moscow
Client: VOS Category: Innovation - Innovation in Mobile / Innovation in Mobile
The Namechanger
Agency: Jung von Matt AG / Hamburg
Client: Deutsches Kinderhilfswerk Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Marathon Walker
Agency: Ogilvy / Paris + Gang production / Paris
Client: Water for Africa Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The MSSNG Lab - Art Exhibit
Agency: BBDO / New York
Client: Autism Speaks Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE Category: Non-Profit - Experiential Advertising / Experiential Advertising
Project Akshar (Alphabets)
Agency: FP7/DXB / Dubai
Client: SmartLife Category: Non-Profit - Experiential Advertising / Experiential Advertising
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
Beauty Tips by Reshma
Agency: Ogilvy & Mather / Mumbai, India
Client: Make Love Not Scars Category: Non-Profit - Online Films & Video / Online Films & Video
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2 Category: Non-Profit - Online Films & Video / Online Films & Video
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: Non-Profit - Online Films & Video / Online Films & Video
Paparazzi Troll
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Non-Profit - Collateral / Collateral
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto
Client: Toronto PFLAG Category: Non-Profit - Collateral / Collateral
The Samaritans
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: The Samaritans Category: Non-Profit - Collateral / Collateral
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo
Client: GIV Category: Non-Profit - Collateral / Collateral
Animal Copyrights
Agency: Cheil Spain / Madrid + Jabuba Films / Salamanca
Client: WWF/Latinstock Category: Non-Profit - Physical / Digital / Physical / Digital
Sensus. The First Braille Comic in the World.
Agency: Havas S&E Makers / Mexico + Arena / Mexico + Man on the Moon / Mexico
Client: Nacional Monte de Piedad Category: Non-Profit - Physical / Digital / Physical / Digital
Iceberg Songs
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: UNFCCC Category: CSR - Websites / Websites
No Escape
Agency: FCB Africa (Pty) Ltd / Joburg + Sonovision / Johannesburg
Client: The Lonely Road Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Doctor
Agency: M&C Saatchi / Geneva
Client: EPER Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Mummy Buy Me a Teddy Bear
Agency: Ogilvy & Mather / Singapore + Eardrum / Sydney
Client: The Life Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Little Baby Bonnet
Agency: Ogilvy & Mather / Singapore + Eardrum / Sydney
Client: The Life Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney
Client: Australian Cancer Research Foundation Category: Non-Profit - Web / Web
Antonymous - the Digital Smoke Bomb
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Piratenpartei Deutschland Category: Non-Profit - Web / Web
Adoptable Trends
Agency: Dieste / Dallas
Client: Dallas Pets Alive Category: Non-Profit - Advertising / Advertising
Tiger Challenge
Agency: Hungry Boys / Moscow
Client: WWF Russia Category: Non-Profit - Advertising / Advertising
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA
Client: Blue Ball Foundation Category: Non-Profit - Advertising / Advertising
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Serviceplan / Munich
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16048B
Award:
2016 Social Media Bronze Pencil
Agency:
Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client:
ZDK - Gesellschaft Demokratische Kultur
Title:
Donate The Hate - The Involuntary Online Donation
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16016B
Award:
2016 Public Relations Bronze Pencil
Agency:
DDB Group / Melbourne
Client:
Kidsafe
Title:
The Unconventional Oven
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16020B
Award:
2016 Design Bronze Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
Robin Wood
Title:
Disappearing Animals
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16070B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client:
TWC2
Title:
Mums and Maids
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16010B
Award:
2016 Intellectual Property Bronze Pencil
Agency:
BBDO / Bangkok
Client:
Duang Prateep Foundation
Title:
Motorepellent
Category:
CSR - Physical / Digital / Physical / Digital
Annual ID:
IP16006B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16057B
Award:
2016 Film Bronze Pencil
Agency:
180LA / Santa Monica + House of Colors / Los Angeles
Client:
Unicef
Title:
Malak and the Boat
Category:
Craft - Animation / Animation
Annual ID:
FI16094B
Award:
2016 Design Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Bay Area Council
Title:
Talk, Read, Sing
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16044B
Award:
2016 Social Media Merit Award
Agency:
BWM Dentsu / Sydney
Client:
SurfAid.org
Title:
Surfify
Category:
Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Annual ID:
SM16039M
Award:
2016 Social Media Merit Award
Agency:
Leo Burnett / London
Client:
Karma Nirvana
Title:
#remembershafilea
Category:
Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Annual ID:
SM16040M
Award:
2016 Branded Entertainment Merit Award
Agency:
Ogilvy Germany /
Client:
Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany
Title:
Mein Kampf - Against Racism
Category:
Consumer - Other Branded Content / Co-Promotions
Annual ID:
BE16082M
Award:
2016 UX / UI Merit Award
Agency:
LDC / São Paulo
Client:
nfscan
Title:
nfscan
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16056M
Award:
2016 Design Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client:
Fashion Revolution
Title:
The 2 Euro T-Shirt - A social Experiment
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16210M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
The Fujisan Club
Title:
Mt. Fuji Rubbish Billboards
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16213M
Award:
2016 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Amnesty International
Title:
Fountain Against Torture
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16214M
Award:
2016 Film Merit Award
Agency:
FCB / Toronto + FCB / Chicago
Client:
PFLAG Canada
Title:
Nobody's Memories
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16260M
Award:
2016 Direct Merit Award
Agency:
Cheil Spain / Madrid + Jabuba Films / Salamanca
Client:
WWF/Latinstock
Title:
Animal Copyrights
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16088M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16089M
Award:
2016 Direct Merit Award
Agency:
Ogilvy / New York
Client:
United Nations
Title:
#ShareHumanity
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16090M
Award:
2016 Direct Merit Award
Agency:
The Cyranos // McCann / Barcelona
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16091M
Award:
2016 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles
Client:
The Grammys
Title:
Witness Greatness Compton
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Annual ID:
BE16092M
Award:
2016 Mobile Merit Award
Agency:
Hungry Boys / Moscow
Client:
VOS
Title:
Seelight
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16087M
Award:
2016 Public Relations Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Deutsches Kinderhilfswerk
Title:
The Namechanger
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16061M
Award:
2016 Public Relations Merit Award
Agency:
Ogilvy / Paris + Gang production / Paris
Client:
Water for Africa
Title:
The Marathon Walker
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16063M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
The MSSNG Lab - Art Exhibit
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16075M
Award:
2016 Cross-Platform Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16076M
Award:
2016 Cross-Platform Merit Award
Agency:
FP7/DXB / Dubai
Client:
SmartLife
Title:
Project Akshar (Alphabets)
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16078M
Award:
2016 Cross-Platform Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16079M
Award:
2016 Film Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16235M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / Mumbai, India
Client:
Make Love Not Scars
Title:
Beauty Tips by Reshma
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16238M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16239M
Award:
2016 Film Merit Award
Agency:
The Cyranos // McCann / Barcelona
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16240M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Paparazzi Troll
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16196M
Award:
2016 Print & Outdoor Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Toronto PFLAG
Title:
Shedding Light on What Matters
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16198M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
The Samaritans
Title:
The Samaritans
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16199M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
GIV
Title:
The HIV Positive Poster
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16200M
Award:
2016 Intellectual Property Merit Award
Agency:
Cheil Spain / Madrid + Jabuba Films / Salamanca
Client:
WWF/Latinstock
Title:
Animal Copyrights
Category:
Non-Profit - Physical / Digital / Physical / Digital
Annual ID:
IP16028M
Award:
2016 Intellectual Property Merit Award
Agency:
Havas S&E Makers / Mexico + Arena / Mexico + Man on the Moon / Mexico
Client:
Nacional Monte de Piedad
Title:
Sensus. The First Braille Comic in the World.
Category:
Non-Profit - Physical / Digital / Physical / Digital
Annual ID:
IP16031M
Award:
2016 Interactive Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
UNFCCC
Title:
Iceberg Songs
Category:
CSR - Websites / Websites
Annual ID:
IN16075M
Award:
2016 Radio Merit Award
Agency:
FCB Africa (Pty) Ltd / Joburg + Sonovision / Johannesburg
Client:
The Lonely Road Foundation
Title:
No Escape
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16027M
Award:
2016 Radio Merit Award
Agency:
M&C Saatchi / Geneva
Client:
EPER
Title:
Doctor
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16029M
Award:
2016 Radio Merit Award
Agency:
Ogilvy & Mather / Singapore + Eardrum / Sydney
Client:
The Life Foundation
Title:
Mummy Buy Me a Teddy Bear
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16030M
Award:
2016 Radio Merit Award
Agency:
Ogilvy & Mather / Singapore + Eardrum / Sydney
Client:
The Life Foundation
Title:
Little Baby Bonnet
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16031M
Award:
2016 UX / UI Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Non-Profit - Web / Web
Annual ID:
UX16051M
Award:
2016 UX / UI Merit Award
Agency:
M&C Saatchi / Sydney + Toby and Pete / Sydney
Client:
Australian Cancer Research Foundation
Title:
The One Who Will End Cancer
Category:
Non-Profit - Web / Web
Annual ID:
UX16053M
Award:
2016 UX / UI Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Piratenpartei Deutschland
Title:
Antonymous - the Digital Smoke Bomb
Category:
Non-Profit - Web / Web
Annual ID:
UX16054M
Award:
2016 Interactive Merit Award
Agency:
Dieste / Dallas
Client:
Dallas Pets Alive
Title:
Adoptable Trends
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16088M
Award:
2016 Interactive Merit Award
Agency:
Hungry Boys / Moscow
Client:
WWF Russia
Title:
Tiger Challenge
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16090M
Award:
2016 Interactive Merit Award
Agency:
M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA
Client:
Blue Ball Foundation
Title:
Game of Balls
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16092M