The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Computers / Electronics / Business Equipment

Award

Agency

Client

Title

Category

Annual ID

Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Brands, Products & Services / User Generated Content
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Digital / Social Media & Viral Marketing
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Gaming & Mobile / Branded Mobile
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Other Branded Content / User Generated Content
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
History of Sound Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Music Category: Craft - Direction / Direction
We Are Greater Than I Agency: Stink / London + Stink / Los Angeles + 72andSunny / Amsterdam Client: Samsung Category: Craft - Direction / Direction
The Game Starts Here Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Craft - Cinematography / Cinematography
The Color Eater | Adobe Creative Cloud's Philosophy Video Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo Client: Adobe Systems Category: Craft - Animation / Animation
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Celebs Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / Posters - Campaign
History of Sound Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Music Category: Craft - Cinematography / Cinematography
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Friends Furever Agency: Droga5 / New York + Google Android / New York Client: Google Android Category: Consumer - Online Films & Video / Short Form - Single
Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Cross-Channel / User Experience
World Gallery Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Online Films & Video / User Generated Content
LifeLive Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney Client: Samsung Australia Category: Consumer - Use of Technology / Augmented Reality
Samsung Memory Recaller Agency: BBDO / Bangkok Client: Thai Samsung Electronics Category: CSR - Applications & Sites / Applications & Sites
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Online / Branded Documentary
Canon Photo Coach Agency: 360i / New York Client: Canon USA Category: Consumer - Digital / Data-Driven Personalization
Celebrity Tantrum Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Consumer - Digital / Websites, Microsites & Banners
Lucy the Robot Agency: Atomic 212 / Sydney Client: Double Robotics Category: Consumer - Brands, Products & Services / Media Relations
Conference Room Agency: Bravo/Y&R / Miami Client: Popclik Category: Craft - Music / Sound / Music / Sound
Friends Furever Agency: Droga5 / New York + Google Android / New York + The Mill / New York Client: Google Android Category: Consumer - Television / 60 Second - Single
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Use of Technology / Product & Mobile Integration
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Broadcast & Moving Image / Short Films & Videos
All Work All Play Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu Client: Intel Category: Consumer - Broadcast & Film / Branded Documentary
Everything in Black & White Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Consumer - Trade / Full Page or Spread - Campaign
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Branded Social Campaign / Branded Social Campaign
World Gallery TV Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Television / 20 Second & Under - Campaign
What Lives Inside Agency: Pereira & O'Dell / San Francisco Client: Intel Category: Consumer - Brand or Product Integration into Storyline / TV (Drama, Comedy or Reality Series)
Print For Help Agency: FCB Brasil / São Paulo Client: Hewlett-Packard Brasil Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Celebs - Bruce Willis Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - Tilda Swinton Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - George Clooney Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
It's Really Time to Let Go? Escape Agency: CP+B / Miami Client: letgo Category: Consumer - Television / 30 Second - Single
Made in 17 Hours Agency: Clemenger BBDO / Sydney + Flare / Sydney Client: Toshiba Category: Consumer - Online Films & Video / Long Form - Single
Samsung eMotion Project Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Experiential Advertising / Augmented Reality
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Physical / Digital / Physical / Digital
Workers Agency: J Walter Thompson Italy / Milan Client: Samsung Electronics Italia Spa Category: Consumer - Magazine / Full Page or Spread - Single
World Gallery Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Magazine / Full Page or Spread - Campaign
Decoy Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney Client: Canon Australia Category: Consumer - Online / Short Form Videos
The Game Starts Here Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Online / Short Form Videos
Try on a Six Agency: R/GA / New York Client: Samsung Category: Consumer - Websites / Durable Goods
Lucy the Robot Agency: Atomic 212 / Sydney Client: Double Robotics Category: Innovation - Innovation in Mobile / Innovation in Mobile
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Innovation - Innovation in Mobile / Innovation in Mobile
Samsung KalimaLock Agency: Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai Client: Samsung Gulf Electronics Category: CSR - Mobile / Mobile
The Color Eater | Adobe Creative Cloud?s Philosophy Video Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo Client: Adobe Systems Category: Craft - Animation - Single or Series / Animation - Single or Series

2016 Public Relations Gold Pencil

R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

Straight Outta

Consumer - Brands, Products & Services / User Generated Content

PR16006G

2016 Direct Bronze Pencil

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

Consumer - Digital / Social Media & Viral Marketing

DI16020B

2016 Branded Entertainment Silver Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Consumer - Gaming & Mobile / Branded Mobile

BE16018S

2016 Branded Entertainment Gold Pencil

R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

Straight Outta

Consumer - Other Branded Content / User Generated Content

BE16027G

2016 Print & Outdoor Gold Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16042G

2016 Design Gold Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16041G

2016 Film Silver Pencil

Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Apple Music

History of Sound

Craft - Direction / Direction

FI16072S

2016 Film Bronze Pencil

Stink / London + Stink / Los Angeles + 72andSunny / Amsterdam

Samsung

We Are Greater Than I

Craft - Direction / Direction

FI16074B

2016 Branded Entertainment Bronze Pencil

R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

The Game Starts Here

Craft - Cinematography / Cinematography

BE16044B

2016 Branded Entertainment Silver Pencil

Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo

Adobe Systems

The Color Eater | Adobe Creative Cloud's Philosophy Video

Craft - Animation / Animation

BE16051S

2016 Print & Outdoor Gold Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16060G

2016 Print & Outdoor Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs

Consumer - Collateral / Posters - Campaign

PO16023B

2016 Film Gold Pencil

Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Apple Music

History of Sound

Craft - Cinematography / Cinematography

FI16080G

2016 Design Silver Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16058S

2016 Film Silver Pencil

Droga5 / New York + Google Android / New York

Google Android

Friends Furever

Consumer - Online Films & Video / Short Form - Single

FI16039S

2016 UX / UI Silver Pencil

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung Smart Playboard

Consumer - Cross-Channel / User Experience

UX16012S

2016 Print & Outdoor Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16031B

2016 Film Gold Pencil

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Online Films & Video / User Generated Content

FI16049G

2016 Mobile Silver Pencil

Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney

Samsung Australia

LifeLive

Consumer - Use of Technology / Augmented Reality

MO16010S

2016 Mobile Bronze Pencil

BBDO / Bangkok

Thai Samsung Electronics

Samsung Memory Recaller

CSR - Applications & Sites / Applications & Sites

MO16016B

2016 Branded Entertainment Bronze Pencil

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

Consumer - Online / Branded Documentary

BE16013B

2016 Direct Silver Pencil

360i / New York

Canon USA

Canon Photo Coach

Consumer - Digital / Data-Driven Personalization

DI16021S

2016 Direct Silver Pencil

Leo Burnett, Sydney / Millers Point + Minds Eye Production / London

Samsung Australia

Celebrity Tantrum

Consumer - Digital / Websites, Microsites & Banners

DI16009S

2016 Public Relations Silver Pencil

Atomic 212 / Sydney

Double Robotics

Lucy the Robot

Consumer - Brands, Products & Services / Media Relations

PR16001S

2016 Radio Silver Pencil

Bravo/Y&R / Miami

Popclik

Conference Room

Craft - Music / Sound / Music / Sound

RA16013S

2016 Film Bronze Pencil

Droga5 / New York + Google Android / New York + The Mill / New York

Google Android

Friends Furever

Consumer - Television / 60 Second - Single

FI16004B

2016 Mobile Silver Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Consumer - Use of Technology / Product & Mobile Integration

MO16012S

2016 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16039B

2016 Branded Entertainment Bronze Pencil

Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu

Intel

All Work All Play

Consumer - Broadcast & Film / Branded Documentary

BE16005B

2016 Print & Outdoor Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Everything in Black & White

Consumer - Trade / Full Page or Spread - Campaign

PO16013B

2016 Social Media Gold Pencil

R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

Straight Outta

Consumer - Branded Social Campaign / Branded Social Campaign

SM16007G

2016 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery TV

Consumer - Television / 20 Second & Under - Campaign

FI16143M

2016 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Intel

What Lives Inside

Consumer - Brand or Product Integration into Storyline / TV (Drama, Comedy or Reality Series)

BE16074M

2016 Direct Merit Award

FCB Brasil / São Paulo

Hewlett-Packard Brasil

Print For Help

CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16083M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs - Bruce Willis

Consumer - Collateral / P.O.P. & In-Store - Single

PO16128M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs - Tilda Swinton

Consumer - Collateral / P.O.P. & In-Store - Single

PO16129M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs - George Clooney

Consumer - Collateral / P.O.P. & In-Store - Single

PO16130M

2016 Film Merit Award

CP+B / Miami

letgo

It's Really Time to Let Go? Escape

Consumer - Television / 30 Second - Single

FI16120M

2016 Film Merit Award

Clemenger BBDO / Sydney + Flare / Sydney

Toshiba

Made in 17 Hours

Consumer - Online Films & Video / Long Form - Single

FI16204M

2016 Cross-Platform Merit Award

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung eMotion Project

Consumer - Experiential Advertising / Augmented Reality

CP16052M

2016 Intellectual Property Merit Award

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Physical / Digital / Physical / Digital

IP16025M

2016 Print & Outdoor Merit Award

J Walter Thompson Italy / Milan

Samsung Electronics Italia Spa

Workers

Consumer - Magazine / Full Page or Spread - Single

PO16091M

2016 Print & Outdoor Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery

Consumer - Magazine / Full Page or Spread - Campaign

PO16102M

2016 Branded Entertainment Merit Award

Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney

Canon Australia

Decoy

Consumer - Online / Short Form Videos

BE16059M

2016 Branded Entertainment Merit Award

R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

The Game Starts Here

Consumer - Online / Short Form Videos

BE16060M

2016 Interactive Merit Award

R/GA / New York

Samsung

Try on a Six

Consumer - Websites / Durable Goods

IN16047M

2016 Mobile Merit Award

Atomic 212 / Sydney

Double Robotics

Lucy the Robot

Innovation - Innovation in Mobile / Innovation in Mobile

MO16086M

2016 Mobile Merit Award

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Innovation - Innovation in Mobile / Innovation in Mobile

MO16092M

2016 UX / UI Merit Award

Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai

Samsung Gulf Electronics

Samsung KalimaLock

CSR - Mobile / Mobile

UX16049M

2016 Design Merit Award

Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo

Adobe Systems

The Color Eater | Adobe Creative Cloud?s Philosophy Video

Craft - Animation - Single or Series / Animation - Single or Series

DE16269M

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