Computers / Electronics / Business Equipment

Award

Agency

Client

Title

Category

Annual ID

History of Sound Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Music Category: Craft - Direction / Direction
We Are Greater Than I Agency: Stink / London + Stink / Los Angeles + 72andSunny / Amsterdam Client: Samsung Category: Craft - Direction / Direction
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Online / Branded Documentary
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Other Branded Content / User Generated Content
All Work All Play Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu Client: Intel Category: Consumer - Broadcast & Film / Branded Documentary
Everything in Black & White Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Consumer - Trade / Full Page or Spread - Campaign
Celebrity Tantrum Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Consumer - Digital / Websites, Microsites & Banners
LifeLive Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney Client: Samsung Australia Category: Consumer - Use of Technology / Augmented Reality
Lucy the Robot Agency: Atomic 212 / Sydney Client: Double Robotics Category: Consumer - Brands, Products & Services / Media Relations
Friends Furever Agency: Droga5 / New York + Google Android / New York + The Mill / New York Client: Google Android Category: Consumer - Television / 60 Second - Single
Samsung Memory Recaller Agency: BBDO / Bangkok Client: Thai Samsung Electronics Category: CSR - Applications & Sites / Applications & Sites
Canon Photo Coach Agency: 360i / New York Client: Canon USA Category: Consumer - Digital / Data-Driven Personalization
Conference Room Agency: Bravo/Y&R / Miami Client: Popclik Category: Craft - Music / Sound / Music / Sound
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
The Color Eater | Adobe Creative Cloud's Philosophy Video Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo Client: Adobe Systems Category: Craft - Animation / Animation
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Branded Social Campaign / Branded Social Campaign
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Brands, Products & Services / User Generated Content
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Gaming & Mobile / Branded Mobile
The Game Starts Here Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Craft - Cinematography / Cinematography
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Use of Technology / Product & Mobile Integration
Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Cross-Channel / User Experience
World Gallery Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Celebs Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / Posters - Campaign
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Online Films & Video / User Generated Content
History of Sound Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Music Category: Craft - Cinematography / Cinematography
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Friends Furever Agency: Droga5 / New York + Google Android / New York Client: Google Android Category: Consumer - Online Films & Video / Short Form - Single
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Digital / Social Media & Viral Marketing
World Gallery TV Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Television / 20 Second & Under - Campaign
Celebrity Tantrum Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Craft - Use of Technology / Use of Technology
What Lives Inside Agency: Pereira & O'Dell / San Francisco Client: Intel Category: Consumer - Online / Long Form Videos
Print For Help Agency: FCB Brasil / São Paulo Client: Hewlett-Packard Brasil Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Made in 17 Hours Agency: Clemenger BBDO / Sydney + Flare / Sydney Client: Toshiba Category: Consumer - Experiential Advertising / Events & Competitions
World Gallery Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Magazine / Full Page or Spread - Campaign
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: CSR - Integrated Branding / Integrated Branding
King Agency: J Walter Thompson / Mumbai Client: Godrej & Boyce Manufacturing Category: Craft - Illustration - Single or Series / Illustration - Single or Series
The Launch Agency: Goodby Silverstein & Partners / San Francisco + MJZ / Los Angeles + Union Editorial / Los Angeles Client: Adobe Category: Consumer - Television / Over 60 Second - Single
Unboxing "Notification" Agency: McKinney / Durham + Imperial Woodpecker / Santa Monica + Arcade Edit LA / Santa Monica + Timber / Santa Monica Client: Samsung Telecommunications of America Category: Consumer - Other Branded Content / Custom Content
Try on a Six Agency: R/GA / New York Client: Samsung Category: Innovation - Websites / Websites
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Ambient / Environmental / Ambient / Environmental
Try on a Six Agency: R/GA / New York Client: Samsung Category: Consumer - Websites / Durable Goods
How China Are You? Agency: Kolle Rebbe GmbH / Hamburg Client: Protonet Category: Consumer - Advertising / Interactive Video
Made in 17 Hours Agency: Clemenger BBDO / Sydney + Flare / Sydney Client: Toshiba Category: Consumer - Online Films & Video / Long Form - Single
Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Television / 60 Second - Single
Celebs - Bruce Willis Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - Tilda Swinton Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single

2016 Film Silver Pencil

Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Apple Music

History of Sound

Craft - Direction / Direction

FI16072S

2016 Film Bronze Pencil

Stink / London + Stink / Los Angeles + 72andSunny / Amsterdam

Samsung

We Are Greater Than I

Craft - Direction / Direction

FI16074B

2016 Branded Entertainment Bronze Pencil

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

Consumer - Online / Branded Documentary

BE16013B

2016 Design Gold Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16041G

2016 Branded Entertainment Gold Pencil

R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

Straight Outta

Consumer - Other Branded Content / User Generated Content

BE16027G

2016 Branded Entertainment Bronze Pencil

Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu

Intel

All Work All Play

Consumer - Broadcast & Film / Branded Documentary

BE16005B

2016 Print & Outdoor Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Everything in Black & White

Consumer - Trade / Full Page or Spread - Campaign

PO16013B

2016 Direct Silver Pencil

Leo Burnett, Sydney / Millers Point + Minds Eye Production / London

Samsung Australia

Celebrity Tantrum

Consumer - Digital / Websites, Microsites & Banners

DI16009S

2016 Mobile Silver Pencil

Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney

Samsung Australia

LifeLive

Consumer - Use of Technology / Augmented Reality

MO16010S

2016 Public Relations Silver Pencil

Atomic 212 / Sydney

Double Robotics

Lucy the Robot

Consumer - Brands, Products & Services / Media Relations

PR16001S

2016 Film Bronze Pencil

Droga5 / New York + Google Android / New York + The Mill / New York

Google Android

Friends Furever

Consumer - Television / 60 Second - Single

FI16004B

2016 Mobile Bronze Pencil

BBDO / Bangkok

Thai Samsung Electronics

Samsung Memory Recaller

CSR - Applications & Sites / Applications & Sites

MO16016B

2016 Direct Silver Pencil

360i / New York

Canon USA

Canon Photo Coach

Consumer - Digital / Data-Driven Personalization

DI16021S

2016 Radio Silver Pencil

Bravo/Y&R / Miami

Popclik

Conference Room

Craft - Music / Sound / Music / Sound

RA16013S

2016 Print & Outdoor Gold Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16060G

2016 Design Silver Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16058S

2016 Branded Entertainment Silver Pencil

Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo

Adobe Systems

The Color Eater | Adobe Creative Cloud's Philosophy Video

Craft - Animation / Animation

BE16051S

2016 Social Media Gold Pencil

R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

Straight Outta

Consumer - Branded Social Campaign / Branded Social Campaign

SM16007G

2016 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16039B

2016 Public Relations Gold Pencil

R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

Straight Outta

Consumer - Brands, Products & Services / User Generated Content

PR16006G

2016 Branded Entertainment Silver Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Consumer - Gaming & Mobile / Branded Mobile

BE16018S

2016 Branded Entertainment Bronze Pencil

R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

The Game Starts Here

Craft - Cinematography / Cinematography

BE16044B

2016 Mobile Silver Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Consumer - Use of Technology / Product & Mobile Integration

MO16012S

2016 UX / UI Silver Pencil

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung Smart Playboard

Consumer - Cross-Channel / User Experience

UX16012S

2016 Print & Outdoor Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16031B

2016 Print & Outdoor Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs

Consumer - Collateral / Posters - Campaign

PO16023B

2016 Film Gold Pencil

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Online Films & Video / User Generated Content

FI16049G

2016 Film Gold Pencil

Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Apple Music

History of Sound

Craft - Cinematography / Cinematography

FI16080G

2016 Print & Outdoor Gold Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16042G

2016 Film Silver Pencil

Droga5 / New York + Google Android / New York

Google Android

Friends Furever

Consumer - Online Films & Video / Short Form - Single

FI16039S

2016 Direct Bronze Pencil

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

Consumer - Digital / Social Media & Viral Marketing

DI16020B

2016 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery TV

Consumer - Television / 20 Second & Under - Campaign

FI16143M

2016 Direct Merit Award

Leo Burnett, Sydney / Millers Point + Minds Eye Production / London

Samsung Australia

Celebrity Tantrum

Craft - Use of Technology / Use of Technology

DI16105M

2016 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Intel

What Lives Inside

Consumer - Online / Long Form Videos

BE16068M

2016 Direct Merit Award

FCB Brasil / São Paulo

Hewlett-Packard Brasil

Print For Help

CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16083M

2016 Cross-Platform Merit Award

Clemenger BBDO / Sydney + Flare / Sydney

Toshiba

Made in 17 Hours

Consumer - Experiential Advertising / Events & Competitions

CP16032M

2016 Print & Outdoor Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery

Consumer - Magazine / Full Page or Spread - Campaign

PO16102M

2016 Cross-Platform Merit Award

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

CSR - Integrated Branding / Integrated Branding

CP16074M

2016 Design Merit Award

J Walter Thompson / Mumbai

Godrej & Boyce Manufacturing

King

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16256M

2016 Film Merit Award

Goodby Silverstein & Partners / San Francisco + MJZ / Los Angeles + Union Editorial / Los Angeles

Adobe

The Launch

Consumer - Television / Over 60 Second - Single

FI16149M

2016 Branded Entertainment Merit Award

McKinney / Durham + Imperial Woodpecker / Santa Monica + Arcade Edit LA / Santa Monica + Timber / Santa Monica

Samsung Telecommunications of America

Unboxing "Notification"

Consumer - Other Branded Content / Custom Content

BE16078M

2016 Interactive Merit Award

R/GA / New York

Samsung

Try on a Six

Innovation - Websites / Websites

IN16100M

2016 Direct Merit Award

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Ambient / Environmental / Ambient / Environmental

DI16084M

2016 Interactive Merit Award

R/GA / New York

Samsung

Try on a Six

Consumer - Websites / Durable Goods

IN16047M

2016 Interactive Merit Award

Kolle Rebbe GmbH / Hamburg

Protonet

How China Are You?

Consumer - Advertising / Interactive Video

IN16069M

2016 Film Merit Award

Clemenger BBDO / Sydney + Flare / Sydney

Toshiba

Made in 17 Hours

Consumer - Online Films & Video / Long Form - Single

FI16204M

2016 Intellectual Property Merit Award

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung Smart Playboard

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16020M

2016 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Television / 60 Second - Single

FI16104M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs - Bruce Willis

Consumer - Collateral / P.O.P. & In-Store - Single

PO16128M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs - Tilda Swinton

Consumer - Collateral / P.O.P. & In-Store - Single

PO16129M

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