The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Computers / Electronics / Business Equipment

Award

Agency

Client

Title

Category

Annual ID

All Work All Play Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu Client: Intel Category: Consumer - Broadcast & Film / Branded Documentary
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Cross-Channel / User Experience
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Online / Branded Documentary
Celebrity Tantrum Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Consumer - Digital / Websites, Microsites & Banners
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Use of Technology / Product & Mobile Integration
The Color Eater | Adobe Creative Cloud's Philosophy Video Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo Client: Adobe Systems Category: Craft - Animation / Animation
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Other Branded Content / User Generated Content
World Gallery Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Samsung Memory Recaller Agency: BBDO / Bangkok Client: Thai Samsung Electronics Category: CSR - Applications & Sites / Applications & Sites
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Digital / Social Media & Viral Marketing
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Friends Furever Agency: Droga5 / New York + Google Android / New York Client: Google Android Category: Consumer - Online Films & Video / Short Form - Single
Lucy the Robot Agency: Atomic 212 / Sydney Client: Double Robotics Category: Consumer - Brands, Products & Services / Media Relations
Everything in Black & White Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Consumer - Trade / Full Page or Spread - Campaign
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Brands, Products & Services / User Generated Content
Conference Room Agency: Bravo/Y&R / Miami Client: Popclik Category: Craft - Music / Sound / Music / Sound
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Gaming & Mobile / Branded Mobile
History of Sound Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Music Category: Craft - Cinematography / Cinematography
Friends Furever Agency: Droga5 / New York + Google Android / New York + The Mill / New York Client: Google Android Category: Consumer - Television / 60 Second - Single
The Game Starts Here Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Craft - Cinematography / Cinematography
Canon Photo Coach Agency: 360i / New York Client: Canon USA Category: Consumer - Digital / Data-Driven Personalization
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Online Films & Video / User Generated Content
Celebs Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / Posters - Campaign
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Branded Social Campaign / Branded Social Campaign
History of Sound Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Music Category: Craft - Direction / Direction
We Are Greater Than I Agency: Stink / London + Stink / Los Angeles + 72andSunny / Amsterdam Client: Samsung Category: Craft - Direction / Direction
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
LifeLive Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney Client: Samsung Australia Category: Consumer - Use of Technology / Augmented Reality
World Gallery Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Photography - Single or Series / Photography - Single or Series
Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Innovation - Mobile / Mobile
Try on a Six Agency: R/GA / New York Client: Samsung Category: Consumer - Websites / Durable Goods
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: CSR - Integrated Branding / Integrated Branding
Try on a Six Agency: R/GA / New York Client: Samsung Category: Innovation - Websites / Websites
LifeLive Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney Client: Samsung Australia Category: Consumer - Use of Technology / Product & Mobile Integration
Conference Room Agency: Bravo/Y&R / Miami Client: Popclik Category: Consumer - Advertising - Single / Advertising - Single
World Gallery TV Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Television / 20 Second & Under - Campaign
Decoy Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney Client: Canon Australia Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Color Bars Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
It's Really Time to Let Go? Escape Agency: CP+B / Miami Client: letgo Category: Consumer - Television / 30 Second - Single
King Agency: J Walter Thompson / Mumbai Client: Godrej & Boyce Manufacturing Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Samsung KalimaLock Agency: Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai Client: Samsung Gulf Electronics Category: CSR - Mobile / Mobile
Celebrity Tantrum Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Craft - Use of Technology / Use of Technology
Print For Help Agency: FCB Brasil / São Paulo Client: Hewlett-Packard Brasil Category: CSR - Experiential Advertising / Experiential Advertising
Made in 17 Hours Agency: Clemenger BBDO / Sydney + Flare / Sydney Client: Toshiba Category: Consumer - Online Films & Video / Long Form - Single
The Color Eater | Adobe Creative Cloud's Philosophy Video Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo Client: Adobe Systems Category: Craft - Animation / Animation
Samsung Memory Recaller Agency: BBDO / Bangkok Client: Thai Samsung Electronics Category: CSR - Use of Technology / Use of Technology

2016 Branded Entertainment Bronze Pencil

Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu

Intel

All Work All Play

Consumer - Broadcast & Film / Branded Documentary

BE16005B

2016 Print & Outdoor Gold Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16042G

2016 UX / UI Silver Pencil

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung Smart Playboard

Consumer - Cross-Channel / User Experience

UX16012S

2016 Branded Entertainment Bronze Pencil

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

Consumer - Online / Branded Documentary

BE16013B

2016 Direct Silver Pencil

Leo Burnett, Sydney / Millers Point + Minds Eye Production / London

Samsung Australia

Celebrity Tantrum

Consumer - Digital / Websites, Microsites & Banners

DI16009S

2016 Mobile Silver Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Consumer - Use of Technology / Product & Mobile Integration

MO16012S

2016 Branded Entertainment Silver Pencil

Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo

Adobe Systems

The Color Eater | Adobe Creative Cloud's Philosophy Video

Craft - Animation / Animation

BE16051S

2016 Branded Entertainment Gold Pencil

R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

Straight Outta

Consumer - Other Branded Content / User Generated Content

BE16027G

2016 Print & Outdoor Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16031B

2016 Mobile Bronze Pencil

BBDO / Bangkok

Thai Samsung Electronics

Samsung Memory Recaller

CSR - Applications & Sites / Applications & Sites

MO16016B

2016 Direct Bronze Pencil

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

Consumer - Digital / Social Media & Viral Marketing

DI16020B

2016 Print & Outdoor Gold Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16060G

2016 Film Silver Pencil

Droga5 / New York + Google Android / New York

Google Android

Friends Furever

Consumer - Online Films & Video / Short Form - Single

FI16039S

2016 Public Relations Silver Pencil

Atomic 212 / Sydney

Double Robotics

Lucy the Robot

Consumer - Brands, Products & Services / Media Relations

PR16001S

2016 Print & Outdoor Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Everything in Black & White

Consumer - Trade / Full Page or Spread - Campaign

PO16013B

2016 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16039B

2016 Public Relations Gold Pencil

R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

Straight Outta

Consumer - Brands, Products & Services / User Generated Content

PR16006G

2016 Radio Silver Pencil

Bravo/Y&R / Miami

Popclik

Conference Room

Craft - Music / Sound / Music / Sound

RA16013S

2016 Branded Entertainment Silver Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Consumer - Gaming & Mobile / Branded Mobile

BE16018S

2016 Film Gold Pencil

Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Apple Music

History of Sound

Craft - Cinematography / Cinematography

FI16080G

2016 Film Bronze Pencil

Droga5 / New York + Google Android / New York + The Mill / New York

Google Android

Friends Furever

Consumer - Television / 60 Second - Single

FI16004B

2016 Branded Entertainment Bronze Pencil

R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

The Game Starts Here

Craft - Cinematography / Cinematography

BE16044B

2016 Direct Silver Pencil

360i / New York

Canon USA

Canon Photo Coach

Consumer - Digital / Data-Driven Personalization

DI16021S

2016 Film Gold Pencil

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Online Films & Video / User Generated Content

FI16049G

2016 Print & Outdoor Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs

Consumer - Collateral / Posters - Campaign

PO16023B

2016 Social Media Gold Pencil

R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

Straight Outta

Consumer - Branded Social Campaign / Branded Social Campaign

SM16007G

2016 Film Silver Pencil

Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Apple Music

History of Sound

Craft - Direction / Direction

FI16072S

2016 Film Bronze Pencil

Stink / London + Stink / Los Angeles + 72andSunny / Amsterdam

Samsung

We Are Greater Than I

Craft - Direction / Direction

FI16074B

2016 Design Silver Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16058S

2016 Design Gold Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16041G

2016 Mobile Silver Pencil

Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney

Samsung Australia

LifeLive

Consumer - Use of Technology / Augmented Reality

MO16010S

2016 Design Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery

Craft - Photography - Single or Series / Photography - Single or Series

DE16251M

2016 UX / UI Merit Award

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung Smart Playboard

Innovation - Mobile / Mobile

UX16062M

2016 Interactive Merit Award

R/GA / New York

Samsung

Try on a Six

Consumer - Websites / Durable Goods

IN16047M

2016 Cross-Platform Merit Award

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

CSR - Integrated Branding / Integrated Branding

CP16074M

2016 Interactive Merit Award

R/GA / New York

Samsung

Try on a Six

Innovation - Websites / Websites

IN16100M

2016 Mobile Merit Award

Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney

Samsung Australia

LifeLive

Consumer - Use of Technology / Product & Mobile Integration

MO16057M

2016 Radio Merit Award

Bravo/Y&R / Miami

Popclik

Conference Room

Consumer - Advertising - Single / Advertising - Single

RA16016M

2016 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery TV

Consumer - Television / 20 Second & Under - Campaign

FI16143M

2016 Film Merit Award

Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney

Canon Australia

Decoy

Consumer - Online Films & Video / Event or Live Webcast - Single

FI16170M

2016 Print & Outdoor Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Color Bars

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16159M

2016 Intellectual Property Merit Award

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung Smart Playboard

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16020M

2016 Film Merit Award

CP+B / Miami

letgo

It's Really Time to Let Go? Escape

Consumer - Television / 30 Second - Single

FI16120M

2016 Design Merit Award

J Walter Thompson / Mumbai

Godrej & Boyce Manufacturing

King

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16256M

2016 UX / UI Merit Award

Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai

Samsung Gulf Electronics

Samsung KalimaLock

CSR - Mobile / Mobile

UX16049M

2016 Direct Merit Award

Leo Burnett, Sydney / Millers Point + Minds Eye Production / London

Samsung Australia

Celebrity Tantrum

Craft - Use of Technology / Use of Technology

DI16105M

2016 Cross-Platform Merit Award

FCB Brasil / São Paulo

Hewlett-Packard Brasil

Print For Help

CSR - Experiential Advertising / Experiential Advertising

CP16069M

2016 Film Merit Award

Clemenger BBDO / Sydney + Flare / Sydney

Toshiba

Made in 17 Hours

Consumer - Online Films & Video / Long Form - Single

FI16204M

2016 Film Merit Award

Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo

Adobe Systems

The Color Eater | Adobe Creative Cloud's Philosophy Video

Craft - Animation / Animation

FI16282M

2016 Mobile Merit Award

BBDO / Bangkok

Thai Samsung Electronics

Samsung Memory Recaller

CSR - Use of Technology / Use of Technology

MO16069M

Follow Us