The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Consumer Packaged Goods / Food / Candy / Snacks

Award

Agency

Client

Title

Category

Annual ID

Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Social Channel / Single Platform
Last Straw Agency: Isobar Mexico / Mexico City Client: Son de Miel Category: Innovation in Design
Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction
#SnickersGate Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Digital & Online / Social Media Post - Single
Trapped in Advertising Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek Client: Pringles Category: Television & VOD / Short Form - Single
Pocky THE GIFT Agency: DENTSU INC. / Tokyo Client: Ezaki Glico Co., Ltd. Category: Packaging / Mass-market
50th Anniversary, Historic Landing Design Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
50th Anniversary, Peace, Music & Sausage Design Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing & Production
#SnickersGate Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Stunts & Activations
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Social Post / Real-time Response
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing / Production
Notpla Agency: Superunion / London + Notpla / London Client: Notpla Category: Green Pencil
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing & Paper Craft
50th Anniversary, Historic Landing Craft Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
50th Anniversary, Craft Campaign Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
50th Anniversary, Peace, Music & Sausage Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
OREO Music Box Agency: The Martin Agency / Richmond, VA + OREO / East Hanover, New Jersey + Radical Media / Los Angeles, CA Client: OREO Category: Innovation in Radio & Audio
The Most Undisruptive Radio Ads Agency: Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati Client: P&G Category: Innovation in Radio & Audio
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Posters / Campaign
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Billboards & Transit / Campaign
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Newspaper / Campaign
Lovers, don't spread the Hate Agency: adam&eveDDB / London + King Henry / London Client: Unilever - Marmite Category: Newspaper / Campaign
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: P.O.P. & In-Store / Campaign
Pour Perfectly Agency: Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto Client: Kraft Heinz Canada Category: Packaging / Specialty
Joel Is Not Happy Agency: TBWA\Chiat\Day / New York + Park Pictures / New York Client: Mountain Dew Category: Mobile Advertising
World's Slowest Pizza Delivery Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Non-traditional & Guerrilla Marketing
Ice Cream For Adults Agency: 72andSunny / New York + Anonymous Content / Los Angeles + Halo Top / Los Angeles Client: Halo Top Category: Television & VOD / Short Form - Campaign
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Television & VOD / Short Form - Campaign
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Innovation in Design
Pocky K.O. Agency: Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco Client: Ezaki Glico Company, Limited Category: Games / Digital & Physical
Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: User-Generated Content
Brandless Agency: Goodby Silverstein & Partners / San Francisco + Radical Media / Santa Monica + Exile / Santa Monica + The Mill / Los Angeles Client: Doritos Category: Innovation in Integrated Branding
The egg which doesn't kill the chicken Agency: Brand Station / Paris + WIZZ / Paris Client: Poulehouse Category: Visual & Audio Craft / Animation
The Cure for Chinese Restaurant Syndrome Agency: Edelman / New York Client: Ajinomoto Category: Media Relations
The Cure for Chinese Restaurant Syndrome Agency: Edelman / New York Client: Ajinomoto Category: Reputation Management
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Reputation Management
The Most Undisruptive Radio Ads Agency: GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati Client: P&G Category: Creative Effectiveness / Consumer / Brand
Cool Ranch :90 Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Television & VOD / Long Form - Single
Cool Ranch :60 Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco Client: Doritos Category: Television & VOD / Long Form - Single
Here's Mountain Dew Zero Agency: TBWA\Chiat\Day / New York + MJZ / New York Client: Mountain Dew Category: Television & VOD / Long Form - Single
An Unrepeatable Photograph? Agency: FCB&FiRe / Madrid + Trapa Chocolates / Palencia Client: Trapa Chocolates Category: Current Event Response
What You Really, Really, Really, Really Want Agency: ERICH &KALLMAN / San Francisco Client: General Mills Reese's Peanut Butter Puffs Category: Online Films & Video / Short Form - Campaign
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Out of Home
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Digital & Online / Social Media Post - Single
Can't Touch This Agency: Goodby Silverstein & Partners / San Francisco + Dummy / Venice Client: Cheetos Category: Television & VOD / Short Form - Single
Prom Dress Agency: ERICH &KALLMAN / San Francisco Client: General Mills Reese's Peanut Butter Puffs Category: Television & VOD / Short Form - Single

2020 Social Media Silver Pencil

CLM BBDO / Boulogne Billancourt

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Social Channel / Single Platform

OS_SM20_004S

2020 Design Silver Pencil

Isobar Mexico / Mexico City

Son de Miel

Last Straw

Innovation in Design

OS_DE20_063S

2020 Experiential & Immersive Silver Pencil

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Doritos

Cool Ranch

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_EX20_015S

2020 Print Silver Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Art Direction

OS_PT20_019S

2020 Direct Marketing Bronze Pencil

CLM BBDO / Boulogne Billancourt

MARS WRIGLEY

#SnickersGate

Digital & Online / Social Media Post - Single

OS_DI20_017B

2020 Film Silver Pencil

GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek

Pringles

Trapped in Advertising

Television & VOD / Short Form - Single

OS_FI20_003S

2020 Design Gold Pencil

DENTSU INC. / Tokyo

Ezaki Glico Co., Ltd.

Pocky THE GIFT

Packaging / Mass-market

OS_DE20_018G

2020 Design Bronze Pencil

Ogilvy / Chicago

Jimmy Dean

50th Anniversary, Historic Landing Design

Craft / Photography

OS_DE20_050B

2020 Design Bronze Pencil

Ogilvy / Chicago

Jimmy Dean

50th Anniversary, Peace, Music & Sausage Design

Craft / Photography

OS_DE20_051B

2020 Out of Home Silver Pencil

Geometry Ogilvy Japan / Tokyo

JFOODO

The Edible Sushi Omamori

Craft / Printing & Production

OS_OH20_029S

2020 Social Media Bronze Pencil

CLM BBDO / Boulogne Billancourt

MARS WRIGLEY

#SnickersGate

Stunts & Activations

OS_SM20_027B

2020 Print Gold Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Illustration

OS_PT20_023G

2020 Social Media Silver Pencil

CLM BBDO / Boulogne Billancourt

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Social Post / Real-time Response

OS_SM20_015S

2020 Direct Marketing Bronze Pencil

Geometry Ogilvy Japan / Tokyo

JFOODO

The Edible Sushi Omamori

Craft / Printing / Production

OS_DI20_033B

2020 Green Pencil Green

Superunion / London + Notpla / London

Notpla

Notpla

Green Pencil

OS_GP20_002E

2020 Design Silver Pencil

Geometry Ogilvy Japan / Tokyo

JFOODO

The Edible Sushi Omamori

Craft / Printing & Paper Craft

OS_DE20_058S

2020 Print Gold Pencil

Ogilvy / Chicago

Jimmy Dean

50th Anniversary, Historic Landing Craft

Craft / Photography

OS_PT20_027G

2020 Print Silver Pencil

Ogilvy / Chicago

Jimmy Dean

50th Anniversary, Craft Campaign

Craft / Photography

OS_PT20_029S

2020 Print Bronze Pencil

Ogilvy / Chicago

Jimmy Dean

50th Anniversary, Peace, Music & Sausage

Craft / Photography

OS_PT20_030B

2020 Radio & Audio Silver Pencil

The Martin Agency / Richmond, VA + OREO / East Hanover, New Jersey + Radical Media / Los Angeles, CA

OREO

OREO Music Box

Innovation in Radio & Audio

OS_RA20_026S

2020 Radio & Audio Silver Pencil

Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati

P&G

The Most Undisruptive Radio Ads

Innovation in Radio & Audio

OS_RA20_027S

2020 Print Gold Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Posters / Campaign

OS_PT20_010G

2020 Out of Home Gold Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Illustration

OS_OH20_024G

2020 Out of Home Bronze Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Billboards & Transit / Campaign

OS_OH20_003B

2020 Print Bronze Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Newspaper / Campaign

OS_PT20_003B

2020 Print Bronze Pencil

adam&eveDDB / London + King Henry / London

Unilever - Marmite

Lovers, don't spread the Hate

Newspaper / Campaign

OS_PT20_004B

2020 Out of Home Silver Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

P.O.P. & In-Store / Campaign

OS_OH20_002S

2020 Design Gold Pencil

Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto

Kraft Heinz Canada

Pour Perfectly

Packaging / Specialty

OS_DE20_020G

2020 Mobile Bronze Pencil

TBWA\Chiat\Day / New York + Park Pictures / New York

Mountain Dew

Joel Is Not Happy

Mobile Advertising

OS_MO20_012B

2020 Direct Marketing Merit Award

Ogilvy / Chicago + Sargento / Plymouth

Sargento

World's Slowest Pizza Delivery

Non-traditional & Guerrilla Marketing

OS_DI20_109M

2020 Film Merit Award

72andSunny / New York + Anonymous Content / Los Angeles + Halo Top / Los Angeles

Halo Top

Ice Cream For Adults

Television & VOD / Short Form - Campaign

OS_FI20_049M

2020 Film Merit Award

adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London

Unilever - Marmite

Mind Control

Television & VOD / Short Form - Campaign

OS_FI20_052M

2020 Design Merit Award

Geometry Ogilvy Japan / Tokyo

JFOODO

The Edible Sushi Omamori

Innovation in Design

OS_DE20_216M

2020 Branded Entertainment Merit Award

Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco

Ezaki Glico Company, Limited

Pocky K.O.

Games / Digital & Physical

OS_BE20_068M

2020 Social Media Merit Award

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Doritos

Cool Ranch

User-Generated Content

OS_SM20_061M

2020 Integrated Merit Award

Goodby Silverstein & Partners / San Francisco + Radical Media / Santa Monica + Exile / Santa Monica + The Mill / Los Angeles

Doritos

Brandless

Innovation in Integrated Branding

OS_IG20_046M

2020 Digital Craft Merit Award

Brand Station / Paris + WIZZ / Paris

Poulehouse

The egg which doesn't kill the chicken

Visual & Audio Craft / Animation

OS_DC20_046M

2020 Public Relations Merit Award

Edelman / New York

Ajinomoto

The Cure for Chinese Restaurant Syndrome

Media Relations

OS_PR20_029M

2020 Public Relations Merit Award

Edelman / New York

Ajinomoto

The Cure for Chinese Restaurant Syndrome

Reputation Management

OS_PR20_054M

2020 Public Relations Merit Award

CLM BBDO / Boulogne Billancourt

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Reputation Management

OS_PR20_055M

2020 Creative Effectiveness Merit Award

GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati

P&G

The Most Undisruptive Radio Ads

Creative Effectiveness / Consumer / Brand

OS_CE20_015M

2020 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Doritos

Cool Ranch :90

Television & VOD / Long Form - Single

OS_FI20_059M

2020 Film Merit Award

Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco

Doritos

Cool Ranch :60

Television & VOD / Long Form - Single

OS_FI20_060M

2020 Film Merit Award

TBWA\Chiat\Day / New York + MJZ / New York

Mountain Dew

Here's Mountain Dew Zero

Television & VOD / Long Form - Single

OS_FI20_065M

2020 Public Relations Merit Award

FCB&FiRe / Madrid + Trapa Chocolates / Palencia

Trapa Chocolates

An Unrepeatable Photograph?

Current Event Response

OS_PR20_063M

2020 Film Merit Award

ERICH &KALLMAN / San Francisco

General Mills Reese's Peanut Butter Puffs

What You Really, Really, Really, Really Want

Online Films & Video / Short Form - Campaign

OS_FI20_080M

2020 Out of Home Merit Award

adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London

Unilever - Marmite

Mind Control

Innovation in Out of Home

OS_OH20_095M

2020 Direct Marketing Merit Award

CLM BBDO / Boulogne Billancourt

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Digital & Online / Social Media Post - Single

OS_DI20_089M

2020 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Dummy / Venice

Cheetos

Can't Touch This

Television & VOD / Short Form - Single

OS_FI20_044M

2020 Film Merit Award

ERICH &KALLMAN / San Francisco

General Mills Reese's Peanut Butter Puffs

Prom Dress

Television & VOD / Short Form - Single

OS_FI20_045M

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