The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Consumer Packaged Goods / Food / Candy / Snacks
Award
Agency
Client
Title
Category
Annual ID
The Innocent Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Best of Film & Video
Power Your Holidays Film
Agency: Orchard / Brooklyn
Client: Ocean Spray Cranberries, Inc. Category: Online-only Films & Video / 31-60 Seconds - Single
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: Livestream
90 Minutes of Air Conditioning
Agency: Pereira O'Dell / New York + MIDEA, US / Parsippany
Client: MIDEA Category: Experiential & Installations / Brand Installations
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: Social Media Post / Series
NPC
Agency: Grey / London
Client: Pringles/Kellogg's Category: Innovation & Transformation / Innovation in Branded Entertainment
NPC
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's Category: Short Form Video / Series / Episodic
Contact Lens
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
Left and Right
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
The Battle
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
The Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
The Innocent Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Series
Malnutrition Labels: Nutritional Ink
Agency: St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client: Dole Sunshine Company Category: Craft / Printing & Production
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Physical Gaming Accessories
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Physical Product & Mobile Integration
Cheetle in Cheadle
Agency: Citizen Relations / Toronto
Client: PepsiCo Category: Experiential & Installations / Experiential & Immersive
Unlucky Sponsor
Agency: Paradais DDB / Guayaquil
Client: Cris-Sal Category: Billboards & Transit / Dynamic Billboards & Transit
Melting Icon
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Unilever / Rotterdam
Client: Unilever/Magnum Category: Craft / Art Direction
Melting Icon
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Unilever / Rotterdam
Client: Unilever/Magnum Category: Craft / Illustration
Toby the Vegetarian Vampire
Agency: 1stAveMachine / Brooklyn + Kraft Heinz Company / Chicago + Wieden+Kennedy / New York
Client: Kraft Heinz Company Category: Social Video / Over 15 Seconds
Novelty
Agency: Oatly Department of Mind Control + Grand Crew / New York + Nomad / Los Angeles
Client: Oatly Category: Video Content / Series
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: Integrated Campaign
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Targeted Video / Online
Toby the Vegetarian Vampire
Agency: Wieden+Kennedy / New York + Starcom + Zeno Group
Client: Kraft Heinz Category: Influencer Marketing / Multi-Channel
Unfiltered
Agency: BBDO / New York
Client: Snickers Category: Television & VOD / 30 Seconds and Under - Single
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Non-traditional & Guerrilla Marketing
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: Experiential / Virtual Events
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: User-Generated Content
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: User-Generated Content
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Sonic Chip
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's Category: Experiential Radio & Audio
3cm market
Agency: DENTSU INC. / tokyo + GEEK PICTURES INC. / Tokyo
Client: 3cm market Category: Ecommerce
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: Storytelling
Cheetle in Cheadle
Agency: Citizen Relations / Toronto
Client: PepsiCo Category: Popular Culture Impact
PopCorners Breaking Into Something Good
Agency: D3 + Interrogate + The Den Editorial + Frito-Lay
Client: Frito-Lay / PopCorners Category: Video Content / Series
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Placement
Heinz LVII Meanz 57
Agency: Rethink + Kraft Heinz + Zeno Group / Toronto
Client: Kraft Heinz Category: Integrated Campaign
Cup Noodles Infinite LOOP
Agency: Dentsu Creative Brasil / Sao Paulo + Fantástica Filmes / São Paulo
Client: Nissin / Cup Noodles Category: Craft / Illustration
Award:
2023 Film & Video Best of Discipline Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client:
Monde Nissin / Voiz
Title:
The Innocent Eyes
Category:
Best of Film & Video
Annual ID:
OS23_FI000G
Award:
2023 Film & Video Gold Pencil
Agency:
Orchard / Brooklyn
Client:
Ocean Spray Cranberries, Inc.
Title:
Power Your Holidays Film
Category:
Online-only Films & Video / 31-60 Seconds - Single
Annual ID:
OS23_FI007G
Award:
2023 Social Media Gold Pencil
Agency:
DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Livestream
Annual ID:
OS23_SM005G
Award:
2023 Out of Home Gold Pencil
Agency:
Pereira O'Dell / New York + MIDEA, US / Parsippany
Client:
MIDEA
Title:
90 Minutes of Air Conditioning
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH003G
Award:
2023 Direct Marketing Gold Pencil
Agency:
DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Social Media Post / Series
Annual ID:
OS23_DM011G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
Grey / London
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE011G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
Grey / London + Kellogg’s
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Short Form Video / Series / Episodic
Annual ID:
OS23_BE002G
Award:
2023 Film & Video Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client:
Monde Nissin / Voiz
Title:
Contact Lens
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI002G
Award:
2023 Film & Video Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client:
Monde Nissin / Voiz
Title:
Left and Right
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI003G
Award:
2023 Film & Video Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client:
Monde Nissin / Voiz
Title:
The Battle
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI004G
Award:
2023 Film & Video Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client:
Monde Nissin / Voiz
Title:
The Eyes
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI005G
Award:
2023 Film & Video Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client:
Monde Nissin / Voiz
Title:
The Innocent Eyes
Category:
Television & VOD / 31-60 Seconds - Series
Annual ID:
OS23_FI001G
Award:
2023 Integrated Gold Pencil
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
Hands-free
Category:
Integrated Campaign
Annual ID:
OS23_IG003G
Award:
2023 Out of Home Silver Pencil
Agency:
St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client:
Dole Sunshine Company
Title:
Malnutrition Labels: Nutritional Ink
Category:
Craft / Printing & Production
Annual ID:
OS23_OH022S
Award:
2023 Gaming Silver Pencil
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Physical Gaming Accessories
Annual ID:
OS23_GA008S
Award:
2023 Interactive, Online & Mobile Silver Pencil
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Physical Product & Mobile Integration
Annual ID:
OS23_IN018S
Award:
2023 Out of Home Silver Pencil
Agency:
Citizen Relations / Toronto
Client:
PepsiCo
Title:
Cheetle in Cheadle
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH019S
Award:
2023 Out of Home Silver Pencil
Agency:
Paradais DDB / Guayaquil
Client:
Cris-Sal
Title:
Unlucky Sponsor
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS23_OH016S
Award:
2023 Out of Home Silver Pencil
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + Unilever / Rotterdam
Client:
Unilever/Magnum
Title:
Melting Icon
Category:
Craft / Art Direction
Annual ID:
OS23_OH020S
Award:
2023 Print & Promotional Silver Pencil
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + Unilever / Rotterdam
Client:
Unilever/Magnum
Title:
Melting Icon
Category:
Craft / Illustration
Annual ID:
OS23_PT016S
Award:
2023 Social Media Silver Pencil
Agency:
1stAveMachine / Brooklyn + Kraft Heinz Company / Chicago + Wieden+Kennedy / New York
Client:
Kraft Heinz Company
Title:
Toby the Vegetarian Vampire
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM019S
Award:
2023 Integrated Silver Pencil
Agency:
BBDO / New York
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Integrated Campaign
Annual ID:
OS23_IG012S
Award:
2023 Cultural Driver Bronze Pencil
Agency:
BBDO / New York
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Popular Culture Impact
Annual ID:
OS23_CD008B
Award:
2023 Brand-Side / In-House Bronze Pencil
Agency:
Oatly Department of Mind Control + Grand Crew / New York + Nomad / Los Angeles
Client:
Oatly
Title:
Novelty
Category:
Video Content / Series
Annual ID:
OS23_BS011B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Integrated Campaign
Annual ID:
OS23_DM049B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client:
Goldfish
Title:
Goldfish Jingle
Category:
Targeted Video / Online
Annual ID:
OS23_DM038B
Award:
2023 Social Media Bronze Pencil
Agency:
Wieden+Kennedy / New York + Starcom + Zeno Group
Client:
Kraft Heinz
Title:
Toby the Vegetarian Vampire
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM039B
Award:
2023 Film & Video Bronze Pencil
Agency:
BBDO / New York
Client:
Snickers
Title:
Unfiltered
Category:
Television & VOD / 30 Seconds and Under - Single
Annual ID:
OS23_FI025B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client:
Goldfish
Title:
Goldfish Jingle
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS23_DM047B
Award:
2023 Creative Use of Data Bronze Pencil
Agency:
Ogilvy Germany
Client:
Curtice Brothers GmbH
Title:
Ketchup to the rescue
Category:
Social Media
Annual ID:
OS23_CU012B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Ogilvy Mumbai / India
Client:
Cadbury Perk
Title:
Perk Disclaimers
Category:
Low Budget
Annual ID:
OS23_BE036B
Award:
2023 Social Media Bronze Pencil
Agency:
Ogilvy / Paris
Client:
Nestlé
Title:
The milkmAId
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM029B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_BE037B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Rethink + Kraft Heinz
Client:
Kraft Heinz
Title:
Vintage Drip
Category:
Brand Partnerships
Annual ID:
OS23_BE039B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Experiential / Virtual Events
Annual ID:
OS23_DM040B
Award:
2023 Social Media Merit Award
Agency:
DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client:
Skittles
Title:
Apologize the Rainbow
Category:
User-Generated Content
Annual ID:
OS23_SM072M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client:
Goldfish
Title:
Goldfish Jingle
Category:
User-Generated Content
Annual ID:
OS23_SM073M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Rethink + Kraft Heinz
Client:
Kraft Heinz
Title:
Ketchup A.I
Category:
Craft / Use of Technology
Annual ID:
OS23_EX081M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_SM108M
Award:
2023 Radio & Audio Merit Award
Agency:
Grey / London + Kellogg’s
Client:
Pringles/Kellogg's
Title:
Sonic Chip
Category:
Experiential Radio & Audio
Annual ID:
OS23_RA035M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Cadbury Celebrations
Title:
#ShopsForShopless
Category:
Ecommerce
Annual ID:
OS23_EX049M
Award:
2023 Experiential & Immersive Merit Award
Agency:
DENTSU INC. / tokyo + GEEK PICTURES INC. / Tokyo
Client:
3cm market
Title:
3cm market
Category:
Ecommerce
Annual ID:
OS23_EX050M
Award:
2023 Experiential & Immersive Merit Award
Agency:
BBDO / New York
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Craft / Storytelling
Annual ID:
OS23_EX085M
Award:
2023 Creative Use of Data Merit Award
Agency:
DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Storytelling
Annual ID:
OS23_CU031M
Award:
2023 Cultural Driver Merit Award
Agency:
Citizen Relations / Toronto
Client:
PepsiCo
Title:
Cheetle in Cheadle
Category:
Popular Culture Impact
Annual ID:
OS23_CD018M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
D3 + Interrogate + The Den Editorial + Frito-Lay
Client:
Frito-Lay / PopCorners
Title:
PopCorners Breaking Into Something Good
Category:
Video Content / Series
Annual ID:
OS23_BS028M
Award:
2023 Gaming Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Placement
Annual ID:
OS23_GA015M
Award:
2023 Direct Marketing Merit Award
Agency:
Rethink + Kraft Heinz
Client:
Kraft Heinz
Title:
Ketchup A.I
Category:
Integrated Campaign
Annual ID:
OS23_DM110M
Award:
2023 Direct Marketing Merit Award
Agency:
Rethink + Kraft Heinz + Zeno Group / Toronto
Client:
Kraft Heinz
Title:
Heinz LVII Meanz 57
Category:
Integrated Campaign
Annual ID:
OS23_DM111M
Award:
2023 Design Merit Award
Agency:
Dentsu Creative Brasil / Sao Paulo + Fantástica Filmes / São Paulo
Client:
Nissin / Cup Noodles
Title:
Cup Noodles Infinite LOOP
Category:
Craft / Illustration
Annual ID:
OS23_DE180M
