The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Consumer Packaged Goods / Food / Candy / Snacks

Award

Agency

Client

Title

Category

Annual ID

The Innocent Eyes Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Best of Film & Video
Power Your Holidays Film Agency: Orchard / Brooklyn Client: Ocean Spray Cranberries, Inc. Category: Online-only Films & Video / 31-60 Seconds - Single
Apologize the Rainbow Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Client: Skittles Category: Livestream
90 Minutes of Air Conditioning Agency: Pereira O'Dell / New York + MIDEA, US / Parsippany Client: MIDEA Category: Experiential & Installations / Brand Installations
Apologize the Rainbow Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Client: Skittles Category: Social Media Post / Series
NPC Agency: Grey / London Client: Pringles/Kellogg's Category: Innovation & Transformation / Innovation in Branded Entertainment
NPC Agency: Grey / London + Kellogg’s Client: Pringles/Kellogg's Category: Short Form Video / Series / Episodic
Contact Lens Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
Left and Right Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
The Battle Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
The Eyes Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
The Innocent Eyes Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Series
Hands-free Agency: Goodby Silverstein & Partners Client: Cheetos Category: Integrated Campaign
Malnutrition Labels: Nutritional Ink Agency: St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London Client: Dole Sunshine Company Category: Craft / Printing & Production
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Physical Gaming Accessories
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Physical Product & Mobile Integration
Cheetle in Cheadle Agency: Citizen Relations / Toronto Client: PepsiCo Category: Experiential & Installations / Experiential & Immersive
Unlucky Sponsor Agency: Paradais DDB / Guayaquil Client: Cris-Sal Category: Billboards & Transit / Dynamic Billboards & Transit
Melting Icon Agency: LOLA-MULLENLOWE S.L.U / Madrid + Unilever / Rotterdam Client: Unilever/Magnum Category: Craft / Art Direction
Melting Icon Agency: LOLA-MULLENLOWE S.L.U / Madrid + Unilever / Rotterdam Client: Unilever/Magnum Category: Craft / Illustration
Toby the Vegetarian Vampire Agency: 1stAveMachine / Brooklyn + Kraft Heinz Company / Chicago + Wieden+Kennedy / New York Client: Kraft Heinz Company Category: Social Video / Over 15 Seconds
Spokescandies on Pause Agency: BBDO / New York Client: M&M's Category: Integrated Campaign
Spokescandies on Pause Agency: BBDO / New York Client: M&M's Category: Popular Culture Impact
Novelty Agency: Oatly Department of Mind Control + Grand Crew / New York + Nomad / Los Angeles Client: Oatly Category: Video Content / Series
Apologize the Rainbow Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Client: Skittles Category: Integrated Campaign
Goldfish Jingle Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Targeted Video / Online
Toby the Vegetarian Vampire Agency: Wieden+Kennedy / New York + Starcom + Zeno Group Client: Kraft Heinz Category: Influencer Marketing / Multi-Channel
Unfiltered Agency: BBDO / New York Client: Snickers Category: Television & VOD / 30 Seconds and Under - Single
Goldfish Jingle Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Non-traditional & Guerrilla Marketing
Ketchup to the rescue Agency: Ogilvy Germany Client: Curtice Brothers GmbH  Category: Social Media
Perk Disclaimers Agency: Ogilvy Mumbai / India Client: Cadbury Perk Category: Low Budget
The milkmAId Agency: Ogilvy / Paris Client: Nestlé Category: Social Post / Real-time Response
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Vintage Drip Agency: Rethink + Kraft Heinz Client: Kraft Heinz Category: Brand Partnerships
Apologize the Rainbow Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Client: Skittles Category: Experiential / Virtual Events
Apologize the Rainbow Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Client: Skittles Category: User-Generated Content
Goldfish Jingle Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: User-Generated Content
Ketchup A.I Agency: Rethink + Kraft Heinz Client: Kraft Heinz Category: Craft / Use of Technology
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Sonic Chip Agency: Grey / London + Kellogg’s Client: Pringles/Kellogg's Category: Experiential Radio & Audio
#ShopsForShopless Agency: Ogilvy Mumbai / India Client: Cadbury Celebrations Category: Ecommerce
3cm market Agency: DENTSU INC. / tokyo + GEEK PICTURES INC. / Tokyo Client: 3cm market Category: Ecommerce
Spokescandies on Pause Agency: BBDO / New York Client: M&M's Category: Craft / Storytelling
Apologize the Rainbow Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Client: Skittles Category: Storytelling
Cheetle in Cheadle Agency: Citizen Relations / Toronto Client: PepsiCo Category: Popular Culture Impact
PopCorners Breaking Into Something Good Agency: D3 + Interrogate + The Den Editorial + Frito-Lay Client: Frito-Lay / PopCorners Category: Video Content / Series
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Brand Placement
Ketchup A.I Agency: Rethink + Kraft Heinz Client: Kraft Heinz Category: Integrated Campaign
Heinz LVII Meanz 57 Agency: Rethink + Kraft Heinz + Zeno Group / Toronto Client: Kraft Heinz Category: Integrated Campaign
Cup Noodles Infinite LOOP Agency: Dentsu Creative Brasil / Sao Paulo + Fantástica Filmes / São Paulo Client: Nissin / Cup Noodles Category: Craft / Illustration

2023 Film & Video Best of Discipline Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

The Innocent Eyes

Best of Film & Video

OS23_FI000G

2023 Film & Video Gold Pencil

Orchard / Brooklyn

Ocean Spray Cranberries, Inc.

Power Your Holidays Film

Online-only Films & Video / 31-60 Seconds - Single

OS23_FI007G

2023 Social Media Gold Pencil

DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles

Skittles

Apologize the Rainbow

Livestream

OS23_SM005G

2023 Out of Home Gold Pencil

Pereira O'Dell / New York + MIDEA, US / Parsippany

MIDEA

90 Minutes of Air Conditioning

Experiential & Installations / Brand Installations

OS23_OH003G

2023 Direct Marketing Gold Pencil

DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles

Skittles

Apologize the Rainbow

Social Media Post / Series

OS23_DM011G

2023 Branded Entertainment Gold Pencil

Grey / London

Pringles/Kellogg's

NPC

Innovation & Transformation / Innovation in Branded Entertainment

OS23_BE011G

2023 Branded Entertainment Gold Pencil

Grey / London + Kellogg’s

Pringles/Kellogg's

NPC

Short Form Video / Series / Episodic

OS23_BE002G

2023 Film & Video Gold Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

Contact Lens

Television & VOD / 31-60 Seconds - Single

OS23_FI002G

2023 Film & Video Gold Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

Left and Right

Television & VOD / 31-60 Seconds - Single

OS23_FI003G

2023 Film & Video Gold Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

The Battle

Television & VOD / 31-60 Seconds - Single

OS23_FI004G

2023 Film & Video Gold Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

The Eyes

Television & VOD / 31-60 Seconds - Single

OS23_FI005G

2023 Film & Video Gold Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

The Innocent Eyes

Television & VOD / 31-60 Seconds - Series

OS23_FI001G

2023 Integrated Gold Pencil

Goodby Silverstein & Partners

Cheetos

Hands-free

Integrated Campaign

OS23_IG003G

2023 Out of Home Silver Pencil

St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London

Dole Sunshine Company

Malnutrition Labels: Nutritional Ink

Craft / Printing & Production

OS23_OH022S

2023 Gaming Silver Pencil

Saatchi & Saatchi / Düsseldorf

Mondelēz Europe / Oreo

Cheat Cookies

Physical Gaming Accessories

OS23_GA008S

2023 Interactive, Online & Mobile Silver Pencil

Saatchi & Saatchi / Düsseldorf

Mondelēz Europe / Oreo

Cheat Cookies

Physical Product & Mobile Integration

OS23_IN018S

2023 Out of Home Silver Pencil

Citizen Relations / Toronto

PepsiCo

Cheetle in Cheadle

Experiential & Installations / Experiential & Immersive

OS23_OH019S

2023 Out of Home Silver Pencil

Paradais DDB / Guayaquil

Cris-Sal

Unlucky Sponsor

Billboards & Transit / Dynamic Billboards & Transit

OS23_OH016S

2023 Out of Home Silver Pencil

LOLA-MULLENLOWE S.L.U / Madrid + Unilever / Rotterdam

Unilever/Magnum

Melting Icon

Craft / Art Direction

OS23_OH020S

2023 Print & Promotional Silver Pencil

LOLA-MULLENLOWE S.L.U / Madrid + Unilever / Rotterdam

Unilever/Magnum

Melting Icon

Craft / Illustration

OS23_PT016S

2023 Social Media Silver Pencil

1stAveMachine / Brooklyn + Kraft Heinz Company / Chicago + Wieden+Kennedy / New York

Kraft Heinz Company

Toby the Vegetarian Vampire

Social Video / Over 15 Seconds

OS23_SM019S

2023 Integrated Silver Pencil

BBDO / New York

M&M's

Spokescandies on Pause

Integrated Campaign

OS23_IG012S

2023 Cultural Driver Bronze Pencil

BBDO / New York

M&M's

Spokescandies on Pause

Popular Culture Impact

OS23_CD008B

2023 Brand-Side / In-House Bronze Pencil

Oatly Department of Mind Control + Grand Crew / New York + Nomad / Los Angeles

Oatly

Novelty

Video Content / Series

OS23_BS011B

2023 Direct Marketing Bronze Pencil

DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles

Skittles

Apologize the Rainbow

Integrated Campaign

OS23_DM049B

2023 Direct Marketing Bronze Pencil

Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York

Goldfish

Goldfish Jingle

Targeted Video / Online

OS23_DM038B

2023 Social Media Bronze Pencil

Wieden+Kennedy / New York + Starcom + Zeno Group

Kraft Heinz

Toby the Vegetarian Vampire

Influencer Marketing / Multi-Channel

OS23_SM039B

2023 Film & Video Bronze Pencil

BBDO / New York

Snickers

Unfiltered

Television & VOD / 30 Seconds and Under - Single

OS23_FI025B

2023 Direct Marketing Bronze Pencil

Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York

Goldfish

Goldfish Jingle

Non-traditional & Guerrilla Marketing

OS23_DM047B

2023 Creative Use of Data Bronze Pencil

Ogilvy Germany

Curtice Brothers GmbH 

Ketchup to the rescue

Social Media

OS23_CU012B

2023 Branded Entertainment Bronze Pencil

Ogilvy Mumbai / India

Cadbury Perk

Perk Disclaimers

Low Budget

OS23_BE036B

2023 Social Media Bronze Pencil

Ogilvy / Paris

Nestlé

The milkmAId

Social Post / Real-time Response

OS23_SM029B

2023 Branded Entertainment Bronze Pencil

Saatchi & Saatchi / Düsseldorf

Mondelēz Europe / Oreo

Cheat Cookies

Brand Partnerships

OS23_BE037B

2023 Branded Entertainment Bronze Pencil

Rethink + Kraft Heinz

Kraft Heinz

Vintage Drip

Brand Partnerships

OS23_BE039B

2023 Direct Marketing Bronze Pencil

DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles

Skittles

Apologize the Rainbow

Experiential / Virtual Events

OS23_DM040B

2023 Social Media Merit Award

DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles

Skittles

Apologize the Rainbow

User-Generated Content

OS23_SM072M

2023 Social Media Merit Award

Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York

Goldfish

Goldfish Jingle

User-Generated Content

OS23_SM073M

2023 Experiential & Immersive Merit Award

Rethink + Kraft Heinz

Kraft Heinz

Ketchup A.I

Craft / Use of Technology

OS23_EX081M

2023 Social Media Merit Award

Saatchi & Saatchi / Düsseldorf

Mondelēz Europe / Oreo

Cheat Cookies

Brand Partnerships

OS23_SM108M

2023 Radio & Audio Merit Award

Grey / London + Kellogg’s

Pringles/Kellogg's

Sonic Chip

Experiential Radio & Audio

OS23_RA035M

2023 Experiential & Immersive Merit Award

Ogilvy Mumbai / India

Cadbury Celebrations

#ShopsForShopless

Ecommerce

OS23_EX049M

2023 Experiential & Immersive Merit Award

DENTSU INC. / tokyo + GEEK PICTURES INC. / Tokyo

3cm market

3cm market

Ecommerce

OS23_EX050M

2023 Experiential & Immersive Merit Award

BBDO / New York

M&M's

Spokescandies on Pause

Craft / Storytelling

OS23_EX085M

2023 Creative Use of Data Merit Award

DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles

Skittles

Apologize the Rainbow

Storytelling

OS23_CU031M

2023 Cultural Driver Merit Award

Citizen Relations / Toronto

PepsiCo

Cheetle in Cheadle

Popular Culture Impact

OS23_CD018M

2023 Brand-Side / In-House Merit Award

D3 + Interrogate + The Den Editorial + Frito-Lay

Frito-Lay / PopCorners

PopCorners Breaking Into Something Good

Video Content / Series

OS23_BS028M

2023 Gaming Merit Award

Saatchi & Saatchi / Düsseldorf

Mondelēz Europe / Oreo

Cheat Cookies

Brand Placement

OS23_GA015M

2023 Direct Marketing Merit Award

Rethink + Kraft Heinz

Kraft Heinz

Ketchup A.I

Integrated Campaign

OS23_DM110M

2023 Direct Marketing Merit Award

Rethink + Kraft Heinz + Zeno Group / Toronto

Kraft Heinz

Heinz LVII Meanz 57

Integrated Campaign

OS23_DM111M

2023 Design Merit Award

Dentsu Creative Brasil / Sao Paulo + Fantástica Filmes / São Paulo

Nissin / Cup Noodles

Cup Noodles Infinite LOOP

Craft / Illustration

OS23_DE180M

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