The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Consumer Packaged Goods / Food / Candy / Snacks

Award

Agency

Client

Title

Category

Annual ID

Notpla Agency: Superunion / London + Notpla / London Client: Notpla Category: Green Pencil
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Posters / Campaign
Pour Perfectly Agency: Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto Client: Kraft Heinz Canada Category: Packaging / Specialty
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
Pocky THE GIFT Agency: DENTSU INC. / Tokyo Client: Ezaki Glico Co., Ltd. Category: Packaging / Mass-market
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
50th Anniversary, Historic Landing Craft Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
Trapped in Advertising Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek Client: Pringles Category: Television & VOD / Short Form - Single
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Social Post / Real-time Response
Last Straw Agency: Isobar Mexico / Mexico City Client: Son de Miel Category: Innovation in Design
OREO Music Box Agency: The Martin Agency / Richmond + OREO / East Hanover, NJ + RadicalMedia / Los Angeles Client: OREO Category: Innovation in Radio & Audio
The Most Undisruptive Radio Ads Agency: Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati Client: P&G Category: Innovation in Radio & Audio
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Social Channel / Single Platform
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: P.O.P. & In-Store / Campaign
50th Anniversary, Craft Campaign Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing & Production
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing & Paper Craft
Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction
#SnickersGate Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Stunts & Activations
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Billboards & Transit / Campaign
50th Anniversary, Historic Landing Design Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
50th Anniversary, Peace, Music & Sausage Design Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
Joel Is Not Happy Agency: TBWA\Chiat\Day / New York + Park Pictures / New York Client: Mountain Dew Category: Mobile Advertising
#SnickersGate Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Digital & Online / Social Media Post - Single
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Newspaper / Campaign
Lovers, don't spread the Hate Agency: adam&eveDDB / London + King Henry / London Client: Unilever - Marmite Category: Newspaper / Campaign
50th Anniversary, Peace, Music & Sausage Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing / Production
Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Cool Ranch Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco Client: Doritos Category: Online Films & Video / Varying Length Campaign
Mustard Ice Cream Agency: Fitzco / Atlanta + Sunshine Sachs / New York City Client: French's Category: Stunts & Activations
Pour Perfectly Agency: Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto Client: Kraft Heinz Canada Category: Stunts & Activations
All Together Cereal Agency: Leo Burnett / Chicago Client: Kellogg's Category: Brand Voice
An Unrepeatable Photograph? Agency: FCB&FiRe / Madrid + Trapa Chocolates / Palencia Client: Trapa Chocolates Category: Current Event Response
Can't Touch This Agency: Goodby Silverstein & Partners / San Francisco + Dummy / Venice Client: Cheetos Category: Television & VOD / Short Form - Single
Prom Dress Agency: ERICH &KALLMAN / San Francisco Client: General Mills Reese's Peanut Butter Puffs Category: Television & VOD / Short Form - Single
Pocky K.O. Agency: Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco Client: Ezaki Glico Company, Limited Category: Games / Digital & Physical
An Unrepeatable Photograph? Agency: FCB&FiRe / Madrid + Trapa Chocolates / Palencia Client: Trapa Chocolates Category: Innovation in Print
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Print
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction
Figlia - Feminine by Nature Agency: Superunion / Hong Kong Client: Agricola Dargenio Category: Packaging / Specialty
Planters – Gone But Never Forgotten Agency: Jones Knowles Ritchie / New York Client: Kraft Heinz Category: Packaging / Specialty
Prom Dress Agency: ERICH &KALLMAN / San Francisco Client: General Mills Reese's Peanut Butter Puffs Category: Online Films & Video / Short Form - Single
Fix The World Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London Client: Snickers Category: Social Post / Single
Heavenly Taste Agency: DENTSU INC. / Tokyo + NISSIN FOODS(H.K.) CO., LTD / Hong Kong + Taki Corporation / Tokyo + VONS Pictures, Inc. / Tokyo Client: NISSIN FOODS(H.K.) CO., LTD Category: Craft / Illustration
Flyt Seaweed Agency: Kind / Bergen Client: Austevoll Seaweed Category: Branding / Logo
The Cure for Chinese Restaurant Syndrome Agency: Edelman / New York Client: Ajinomoto Category: Reputation Management
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Reputation Management
Bucket Bangers Agency: SID LEE / PARIS Client: KFC Category: Custom Content

2020 Green Pencil Green Pencil

Superunion / London + Notpla / London

Notpla

Notpla

Green Pencil

OS_GP20_002E

2020 Print Gold Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Posters / Campaign

OS_PT20_010G

2020 Design Gold Pencil

Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto

Kraft Heinz Canada

Pour Perfectly

Packaging / Specialty

OS_DE20_020G

2020 Print Gold Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Illustration

OS_PT20_023G

2020 Design Gold Pencil

DENTSU INC. / Tokyo

Ezaki Glico Co., Ltd.

Pocky THE GIFT

Packaging / Mass-market

OS_DE20_018G

2020 Out of Home Gold Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Illustration

OS_OH20_024G

2020 Print Gold Pencil

Ogilvy / Chicago

Jimmy Dean

50th Anniversary, Historic Landing Craft

Craft / Photography

OS_PT20_027G

2020 Film Silver Pencil

GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek

Pringles

Trapped in Advertising

Television & VOD / Short Form - Single

OS_FI20_003S

2020 Social Media Silver Pencil

CLM BBDO / Boulogne Billancourt

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Social Post / Real-time Response

OS_SM20_015S

2020 Design Silver Pencil

Isobar Mexico / Mexico City

Son de Miel

Last Straw

Innovation in Design

OS_DE20_063S

2020 Radio & Audio Silver Pencil

The Martin Agency / Richmond + OREO / East Hanover, NJ + RadicalMedia / Los Angeles

OREO

OREO Music Box

Innovation in Radio & Audio

OS_RA20_026S

2020 Radio & Audio Silver Pencil

Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati

P&G

The Most Undisruptive Radio Ads

Innovation in Radio & Audio

OS_RA20_027S

2020 Social Media Silver Pencil

CLM BBDO / Boulogne Billancourt

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Social Channel / Single Platform

OS_SM20_004S

2020 Out of Home Silver Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

P.O.P. & In-Store / Campaign

OS_OH20_002S

2020 Print Silver Pencil

Ogilvy / Chicago

Jimmy Dean

50th Anniversary, Craft Campaign

Craft / Photography

OS_PT20_029S

2020 Out of Home Silver Pencil

Geometry Ogilvy Japan / Tokyo

JFOODO

The Edible Sushi Omamori

Craft / Printing & Production

OS_OH20_029S

2020 Design Silver Pencil

Geometry Ogilvy Japan / Tokyo

JFOODO

The Edible Sushi Omamori

Craft / Printing & Paper Craft

OS_DE20_058S

2020 Experiential & Immersive Silver Pencil

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Doritos

Cool Ranch

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_EX20_015S

2020 Print Silver Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Art Direction

OS_PT20_019S

2020 Social Media Bronze Pencil

CLM BBDO / Boulogne Billancourt

MARS WRIGLEY

#SnickersGate

Stunts & Activations

OS_SM20_027B

2020 Out of Home Bronze Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Billboards & Transit / Campaign

OS_OH20_003B

2020 Design Bronze Pencil

Ogilvy / Chicago

Jimmy Dean

50th Anniversary, Historic Landing Design

Craft / Photography

OS_DE20_050B

2020 Design Bronze Pencil

Ogilvy / Chicago

Jimmy Dean

50th Anniversary, Peace, Music & Sausage Design

Craft / Photography

OS_DE20_051B

2020 Mobile Bronze Pencil

TBWA\Chiat\Day / New York + Park Pictures / New York

Mountain Dew

Joel Is Not Happy

Mobile Advertising

OS_MO20_012B

2020 Direct Marketing Bronze Pencil

CLM BBDO / Boulogne Billancourt

MARS WRIGLEY

#SnickersGate

Digital & Online / Social Media Post - Single

OS_DI20_017B

2020 Print Bronze Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Newspaper / Campaign

OS_PT20_003B

2020 Print Bronze Pencil

adam&eveDDB / London + King Henry / London

Unilever - Marmite

Lovers, don't spread the Hate

Newspaper / Campaign

OS_PT20_004B

2020 Print Bronze Pencil

Ogilvy / Chicago

Jimmy Dean

50th Anniversary, Peace, Music & Sausage

Craft / Photography

OS_PT20_030B

2020 Direct Marketing Bronze Pencil

Geometry Ogilvy Japan / Tokyo

JFOODO

The Edible Sushi Omamori

Craft / Printing / Production

OS_DI20_033B

2020 Mobile Merit Award

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Doritos

Cool Ranch

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_043M

2020 Film Merit Award

Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco

Doritos

Cool Ranch

Online Films & Video / Varying Length Campaign

OS_FI20_107M

2020 Social Media Merit Award

Fitzco / Atlanta + Sunshine Sachs / New York City

French's

Mustard Ice Cream

Stunts & Activations

OS_SM20_085M

2020 Social Media Merit Award

Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto

Kraft Heinz Canada

Pour Perfectly

Stunts & Activations

OS_SM20_087M

2020 Public Relations Merit Award

Leo Burnett / Chicago

Kellogg's

All Together Cereal

Brand Voice

OS_PR20_047M

2020 Public Relations Merit Award

FCB&FiRe / Madrid + Trapa Chocolates / Palencia

Trapa Chocolates

An Unrepeatable Photograph?

Current Event Response

OS_PR20_063M

2020 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Dummy / Venice

Cheetos

Can't Touch This

Television & VOD / Short Form - Single

OS_FI20_044M

2020 Film Merit Award

ERICH &KALLMAN / San Francisco

General Mills Reese's Peanut Butter Puffs

Prom Dress

Television & VOD / Short Form - Single

OS_FI20_045M

2020 Branded Entertainment Merit Award

Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco

Ezaki Glico Company, Limited

Pocky K.O.

Games / Digital & Physical

OS_BE20_068M

2020 Print Merit Award

FCB&FiRe / Madrid + Trapa Chocolates / Palencia

Trapa Chocolates

An Unrepeatable Photograph?

Innovation in Print

OS_PT20_096M

2020 Print Merit Award

adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London

Unilever - Marmite

Mind Control

Innovation in Print

OS_PT20_097M

2020 Out of Home Merit Award

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Art Direction

OS_OH20_073M

2020 Design Merit Award

Superunion / Hong Kong

Agricola Dargenio

Figlia - Feminine by Nature

Packaging / Specialty

OS_DE20_131M

2020 Design Merit Award

Jones Knowles Ritchie / New York

Kraft Heinz

Planters – Gone But Never Forgotten

Packaging / Specialty

OS_DE20_132M

2020 Film Merit Award

ERICH &KALLMAN / San Francisco

General Mills Reese's Peanut Butter Puffs

Prom Dress

Online Films & Video / Short Form - Single

OS_FI20_077M

2020 Social Media Merit Award

AMV BBDO / London + BBDO / New York + MJZ / LA & London

Snickers

Fix The World

Social Post / Single

OS_SM20_048M

2020 Print Merit Award

DENTSU INC. / Tokyo + NISSIN FOODS(H.K.) CO., LTD / Hong Kong + Taki Corporation / Tokyo + VONS Pictures, Inc. / Tokyo

NISSIN FOODS(H.K.) CO., LTD

Heavenly Taste

Craft / Illustration

OS_PT20_083M

2020 Design Merit Award

Kind / Bergen

Austevoll Seaweed

Flyt Seaweed

Branding / Logo

OS_DE20_066M

2020 Public Relations Merit Award

Edelman / New York

Ajinomoto

The Cure for Chinese Restaurant Syndrome

Reputation Management

OS_PR20_054M

2020 Public Relations Merit Award

CLM BBDO / Boulogne Billancourt

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Reputation Management

OS_PR20_055M

2020 Radio & Audio Merit Award

SID LEE / PARIS

KFC

Bucket Bangers

Custom Content

OS_RA20_045M

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