The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Consumer Packaged Goods / Food / Candy / Snacks
Award
Agency
Client
Title
Category
Annual ID
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE Category: Social Channel / Single Platform
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction
#SnickersGate
Agency: CLM BBDO / Boulogne Billancourt
Client: MARS WRIGLEY Category: Digital & Online / Social Media Post - Single
Trapped in Advertising
Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek
Client: Pringles Category: Television & VOD / Short Form - Single
Pocky THE GIFT
Agency: DENTSU INC. / Tokyo
Client: Ezaki Glico Co., Ltd. Category: Packaging / Mass-market
50th Anniversary, Historic Landing Design
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
50th Anniversary, Peace, Music & Sausage Design
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO Category: Craft / Printing & Production
#SnickersGate
Agency: CLM BBDO / Boulogne Billancourt
Client: MARS WRIGLEY Category: Stunts & Activations
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE Category: Social Post / Real-time Response
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO Category: Craft / Printing / Production
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO Category: Craft / Printing & Paper Craft
50th Anniversary, Historic Landing Craft
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
50th Anniversary, Craft Campaign
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
50th Anniversary, Peace, Music & Sausage
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
OREO Music Box
Agency: The Martin Agency / Richmond, VA + OREO / East Hanover, New Jersey + Radical Media / Los Angeles, CA
Client: OREO Category: Innovation in Radio & Audio
The Most Undisruptive Radio Ads
Agency: Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati
Client: P&G Category: Innovation in Radio & Audio
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Posters / Campaign
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Billboards & Transit / Campaign
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Newspaper / Campaign
Lovers, don't spread the Hate
Agency: adam&eveDDB / London + King Henry / London
Client: Unilever - Marmite Category: Newspaper / Campaign
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: P.O.P. & In-Store / Campaign
Pour Perfectly
Agency: Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto
Client: Kraft Heinz Canada Category: Packaging / Specialty
Joel Is Not Happy
Agency: TBWA\Chiat\Day / New York + Park Pictures / New York
Client: Mountain Dew Category: Mobile Advertising
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth
Client: Sargento Category: Non-traditional & Guerrilla Marketing
Ice Cream For Adults
Agency: 72andSunny / New York + Anonymous Content / Los Angeles + Halo Top / Los Angeles
Client: Halo Top Category: Television & VOD / Short Form - Campaign
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Television & VOD / Short Form - Campaign
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO Category: Innovation in Design
Pocky K.O.
Agency: Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco
Client: Ezaki Glico Company, Limited Category: Games / Digital & Physical
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: User-Generated Content
Brandless
Agency: Goodby Silverstein & Partners / San Francisco + Radical Media / Santa Monica + Exile / Santa Monica + The Mill / Los Angeles
Client: Doritos Category: Innovation in Integrated Branding
The egg which doesn't kill the chicken
Agency: Brand Station / Paris + WIZZ / Paris
Client: Poulehouse Category: Visual & Audio Craft / Animation
The Cure for Chinese Restaurant Syndrome
Agency: Edelman / New York
Client: Ajinomoto Category: Media Relations
The Cure for Chinese Restaurant Syndrome
Agency: Edelman / New York
Client: Ajinomoto Category: Reputation Management
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE Category: Reputation Management
The Most Undisruptive Radio Ads
Agency: GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati
Client: P&G Category: Creative Effectiveness / Consumer / Brand
Cool Ranch :90
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: Television & VOD / Long Form - Single
Cool Ranch :60
Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Television & VOD / Long Form - Single
Here's Mountain Dew Zero
Agency: TBWA\Chiat\Day / New York + MJZ / New York
Client: Mountain Dew Category: Television & VOD / Long Form - Single
An Unrepeatable Photograph?
Agency: FCB&FiRe / Madrid + Trapa Chocolates / Palencia
Client: Trapa Chocolates Category: Current Event Response
What You Really, Really, Really, Really Want
Agency: ERICH &KALLMAN / San Francisco
Client: General Mills Reese's Peanut Butter Puffs Category: Online Films & Video / Short Form - Campaign
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Innovation in Out of Home
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE Category: Digital & Online / Social Media Post - Single
Can't Touch This
Agency: Goodby Silverstein & Partners / San Francisco + Dummy / Venice
Client: Cheetos Category: Television & VOD / Short Form - Single
Prom Dress
Agency: ERICH &KALLMAN / San Francisco
Client: General Mills Reese's Peanut Butter Puffs Category: Television & VOD / Short Form - Single
Award:
2020 Social Media Silver Pencil
Agency:
CLM BBDO / Boulogne Billancourt
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_004S
Award:
2020 Design Silver Pencil
Agency:
Isobar Mexico / Mexico City
Client:
Son de Miel
Title:
Last Straw
Category:
Innovation in Design
Annual ID:
OS_DE20_063S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client:
Doritos
Title:
Cool Ranch
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX20_015S
Award:
2020 Print Silver Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Craft / Art Direction
Annual ID:
OS_PT20_019S
Award:
2020 Direct Marketing Bronze Pencil
Agency:
CLM BBDO / Boulogne Billancourt
Client:
MARS WRIGLEY
Title:
#SnickersGate
Category:
Digital & Online / Social Media Post - Single
Annual ID:
OS_DI20_017B
Award:
2020 Film Silver Pencil
Agency:
GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek
Client:
Pringles
Title:
Trapped in Advertising
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_003S
Award:
2020 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Ezaki Glico Co., Ltd.
Title:
Pocky THE GIFT
Category:
Packaging / Mass-market
Annual ID:
OS_DE20_018G
Award:
2020 Design Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
Jimmy Dean
Title:
50th Anniversary, Historic Landing Design
Category:
Craft / Photography
Annual ID:
OS_DE20_050B
Award:
2020 Design Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
Jimmy Dean
Title:
50th Anniversary, Peace, Music & Sausage Design
Category:
Craft / Photography
Annual ID:
OS_DE20_051B
Award:
2020 Out of Home Silver Pencil
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Printing & Production
Annual ID:
OS_OH20_029S
Award:
2020 Social Media Bronze Pencil
Agency:
CLM BBDO / Boulogne Billancourt
Client:
MARS WRIGLEY
Title:
#SnickersGate
Category:
Stunts & Activations
Annual ID:
OS_SM20_027B
Award:
2020 Print Gold Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Craft / Illustration
Annual ID:
OS_PT20_023G
Award:
2020 Social Media Silver Pencil
Agency:
CLM BBDO / Boulogne Billancourt
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_015S
Award:
2020 Direct Marketing Bronze Pencil
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Printing / Production
Annual ID:
OS_DI20_033B
Award:
2020 Green Pencil Green
Agency:
Superunion / London + Notpla / London
Client:
Notpla
Title:
Notpla
Category:
Green Pencil
Annual ID:
OS_GP20_002E
Award:
2020 Design Silver Pencil
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_058S
Award:
2020 Print Gold Pencil
Agency:
Ogilvy / Chicago
Client:
Jimmy Dean
Title:
50th Anniversary, Historic Landing Craft
Category:
Craft / Photography
Annual ID:
OS_PT20_027G
Award:
2020 Print Silver Pencil
Agency:
Ogilvy / Chicago
Client:
Jimmy Dean
Title:
50th Anniversary, Craft Campaign
Category:
Craft / Photography
Annual ID:
OS_PT20_029S
Award:
2020 Print Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
Jimmy Dean
Title:
50th Anniversary, Peace, Music & Sausage
Category:
Craft / Photography
Annual ID:
OS_PT20_030B
Award:
2020 Radio & Audio Silver Pencil
Agency:
The Martin Agency / Richmond, VA + OREO / East Hanover, New Jersey + Radical Media / Los Angeles, CA
Client:
OREO
Title:
OREO Music Box
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_026S
Award:
2020 Radio & Audio Silver Pencil
Agency:
Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati
Client:
P&G
Title:
The Most Undisruptive Radio Ads
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_027S
Award:
2020 Print Gold Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Posters / Campaign
Annual ID:
OS_PT20_010G
Award:
2020 Out of Home Gold Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Craft / Illustration
Annual ID:
OS_OH20_024G
Award:
2020 Out of Home Bronze Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_003B
Award:
2020 Print Bronze Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_003B
Award:
2020 Print Bronze Pencil
Agency:
adam&eveDDB / London + King Henry / London
Client:
Unilever - Marmite
Title:
Lovers, don't spread the Hate
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_004B
Award:
2020 Out of Home Silver Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
P.O.P. & In-Store / Campaign
Annual ID:
OS_OH20_002S
Award:
2020 Design Gold Pencil
Agency:
Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto
Client:
Kraft Heinz Canada
Title:
Pour Perfectly
Category:
Packaging / Specialty
Annual ID:
OS_DE20_020G
Award:
2020 Mobile Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + Park Pictures / New York
Client:
Mountain Dew
Title:
Joel Is Not Happy
Category:
Mobile Advertising
Annual ID:
OS_MO20_012B
Award:
2020 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago + Sargento / Plymouth
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_109M
Award:
2020 Film Merit Award
Agency:
72andSunny / New York + Anonymous Content / Los Angeles + Halo Top / Los Angeles
Client:
Halo Top
Title:
Ice Cream For Adults
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_049M
Award:
2020 Film Merit Award
Agency:
adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_052M
Award:
2020 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Innovation in Design
Annual ID:
OS_DE20_216M
Award:
2020 Branded Entertainment Merit Award
Agency:
Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco
Client:
Ezaki Glico Company, Limited
Title:
Pocky K.O.
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_068M
Award:
2020 Social Media Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client:
Doritos
Title:
Cool Ranch
Category:
User-Generated Content
Annual ID:
OS_SM20_061M
Award:
2020 Integrated Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Radical Media / Santa Monica + Exile / Santa Monica + The Mill / Los Angeles
Client:
Doritos
Title:
Brandless
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_046M
Award:
2020 Digital Craft Merit Award
Agency:
Brand Station / Paris + WIZZ / Paris
Client:
Poulehouse
Title:
The egg which doesn't kill the chicken
Category:
Visual & Audio Craft / Animation
Annual ID:
OS_DC20_046M
Award:
2020 Public Relations Merit Award
Agency:
Edelman / New York
Client:
Ajinomoto
Title:
The Cure for Chinese Restaurant Syndrome
Category:
Media Relations
Annual ID:
OS_PR20_029M
Award:
2020 Public Relations Merit Award
Agency:
Edelman / New York
Client:
Ajinomoto
Title:
The Cure for Chinese Restaurant Syndrome
Category:
Reputation Management
Annual ID:
OS_PR20_054M
Award:
2020 Public Relations Merit Award
Agency:
CLM BBDO / Boulogne Billancourt
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Reputation Management
Annual ID:
OS_PR20_055M
Award:
2020 Creative Effectiveness Merit Award
Agency:
GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati
Client:
P&G
Title:
The Most Undisruptive Radio Ads
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_015M
Award:
2020 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client:
Doritos
Title:
Cool Ranch :90
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_059M
Award:
2020 Film Merit Award
Agency:
Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Cool Ranch :60
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_060M
Award:
2020 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + MJZ / New York
Client:
Mountain Dew
Title:
Here's Mountain Dew Zero
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_065M
Award:
2020 Public Relations Merit Award
Agency:
FCB&FiRe / Madrid + Trapa Chocolates / Palencia
Client:
Trapa Chocolates
Title:
An Unrepeatable Photograph?
Category:
Current Event Response
Annual ID:
OS_PR20_063M
Award:
2020 Film Merit Award
Agency:
ERICH &KALLMAN / San Francisco
Client:
General Mills Reese's Peanut Butter Puffs
Title:
What You Really, Really, Really, Really Want
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI20_080M
Award:
2020 Out of Home Merit Award
Agency:
adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_095M
Award:
2020 Direct Marketing Merit Award
Agency:
CLM BBDO / Boulogne Billancourt
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Digital & Online / Social Media Post - Single
Annual ID:
OS_DI20_089M
Award:
2020 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Dummy / Venice
Client:
Cheetos
Title:
Can't Touch This
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_044M
Award:
2020 Film Merit Award
Agency:
ERICH &KALLMAN / San Francisco
Client:
General Mills Reese's Peanut Butter Puffs
Title:
Prom Dress
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_045M
