The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Consumer Products
Award
Agency
Client
Title
Category
Annual ID
Just Do It: Helden
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Germany Category: Cinema Advertising
Face the hidden facts
Agency: NORD DDB / Stockholm
Client: Tradera Category: Creative Use of Data / Targeting
Invasion #withGalaxy
Agency: R/GA / New York
Client: Samsung Electronics America Category: Craft / Use of Technology
The Walkumentary
Agency: DentsuBos / Toronto + Brita / Toronto
Client: Brita Category: Online Films & Video / Long Form - Single
New Australia Land
Agency: MLA / Sydney + The Monkeys / Sydney
Client: MLA Category: Online Films & Video / Long Form - Single
The Great Chase
Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai
Client: Nike Category: Craft - Editing / Single
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client: Kraft Heinz Category: Craft / Art Direction
The Master Stroke
Agency: Famous Innovations / Mumbai
Client: Doms Stationery Category: Promotional / Collateral Items
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Promotional / Collateral Items
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Responsive Environments
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: Promotional / Posters - Series
Giannis Antetokounmpo: Mt. Olympus
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Experiential & Installations / Brand Installations
Build with the force
Agency: SERVICEPLAN GERMANY / Munich
Client: LEGO Category: Digital Experiential / Interactive Digital Installations
Refurbished Tweets
Agency: BETC / Paris
Client: Back Market Category: Influencer Marketing / Single Channel
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Influencer Marketing / Single Channel
A Touch of History
Agency: Jung von Matt/Limmat / Zurich
Client: Samsung Switzerland Category: UX / UI / Interface Design
Just Do It: Helden + Sonne
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Germany Category: Online Films & Video / Long Form - Campaign
First Shave
Agency: Grey Canada / Toronto + Grey / New York
Client: P&G Category: Online-only Video / Single
Silence the Critics
Agency: MJZ / Los Angeles + MJZ / London + Mother / London
Client: IKEA Category: Use of Music / Original Music
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client: Kraft Heinz Category: Branding / Branded Item
The Master Stroke
Agency: Famous Innovations / Mumbai
Client: Doms Stationery Category: Innovation in Design
Out of the Shadows
Agency: Courageous Studios / New York, NY + Procter & Gamble / Cincinnati, OH
Client: P&G Category: Full Length Video / Single
Microsoft and Netflix: A Big Strange Partnership
Agency: CMD / Portland + Wasserman Media Group / Los Angeles
Client: Microsoft Category: Integrated Branding Campaign
Invasion #withGalaxy
Agency: R/GA / New York
Client: Samsung Electronics America Category: Digital & Online / Websites & Mobile
New Australia Land
Agency: MLA / Sydney + The Monkeys / Sydney
Client: MLA Category: Integrated Campaign
A Touch of History
Agency: Jung von Matt/Limmat / Zurich
Client: Samsung Switzerland Category: Mobile Apps
The Runaway Pub
Agency: VMLY&R / New York + New Balance / UK
Client: New Balance Category: Experiential / Brand Installations
A Touch of History
Agency: Jung von Matt/Limmat / Zurich
Client: Samsung Switzerland Category: Applications
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Sustainable Development Goals
AURA INCENSE BARRICADE
Agency: TBWA\Sri Lanka / Colombo
Client: D'LAS INTERNATIONAL (PVT) LTD. Category: Physical Product
Build with the force
Agency: SERVICEPLAN GERMANY / Munich
Client: LEGO Category: Innovation in Interactive
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Creative Effectiveness / Consumer / Brand
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Community Building
Charmin Toilet Tech Steals the Show at CES 2020
Agency: Saatchi & Saatchi NY - PG One / New York City + Procter & Gamble / Cincinnati + MSL / New York City
Client: Procter & Gamble - Charmin Category: Innovation in Branded Entertainment
Mr. OIL
Agency: Panasonic Corporation / Osaka + DENTSU INC. / Tokyo + GEEK PICTURES INC. / Tokyo
Client: Panasonic Corporation Category: Craft - Animation / Single
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Cultural Driver
Samsung Galaxy A - #danceAwesome
Agency: R/GA / New York + Wieden+Kennedy / Amsterdam
Client: Samsung Electronics Co. Ltd. Category: Multi-Country or Global / Consumer / Brand
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client: Kraft Heinz Category: Physical Items
HA KO "Scent Reminiscent"
Agency: Tokyu Agency Inc. / Tokyo + Kunjudo Co., Ltd. / Awaji Island
Client: Kunjudo Co., Ltd. Category: Craft / Printing & Paper Craft
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Publishing / Magazine - Campaign
Dunkin'
Agency: Jones Knowles Ritchie / New York
Client: Dunkin' Brands Category: Branding / Identity System
The remarkable Katherine
Agency: DDB Group Germany / Düsseldorf
Client: STABILO International GmbH Category: Publishing / Magazine - Single
Mohawk Quarterly 15: Materials
Agency: Hybrid Design / San Francisco
Client: Mohawk Category: Promotional / Booklets & Brochures
Genocide
Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client: Staedtler (Thailand) Limited Category: Craft / Illustration
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Promotional / Print Advertisements
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Out-of-Home / Billboards & Transit - Campaign
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Germany
Title:
Just Do It: Helden
Category:
Cinema Advertising
Annual ID:
OS_FI20_117M
Award:
2020 Creative Use of Data Merit Award
Agency:
NORD DDB / Stockholm
Client:
Tradera
Title:
Face the hidden facts
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU20_019M
Award:
2020 Direct Marketing Merit Award
Agency:
R/GA / New York
Client:
Samsung Electronics America
Title:
Invasion #withGalaxy
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_125M
Award:
2020 Film Merit Award
Agency:
DentsuBos / Toronto + Brita / Toronto
Client:
Brita
Title:
The Walkumentary
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_091M
Award:
2020 Film Merit Award
Agency:
MLA / Sydney + The Monkeys / Sydney
Client:
MLA
Title:
New Australia Land
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_095M
Award:
2020 Moving Image Craft Merit Award
Agency:
MJZ / Los Angeles + Wieden+Kennedy / Shanghai
Client:
Nike
Title:
The Great Chase
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_075M
Award:
2020 Design Merit Award
Agency:
DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client:
Kraft Heinz
Title:
Edchup
Category:
Craft / Art Direction
Annual ID:
OS_DE20_194M
Award:
2020 Design Merit Award
Agency:
Famous Innovations / Mumbai
Client:
Doms Stationery
Title:
The Master Stroke
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_120M
Award:
2020 Design Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_124M
Award:
2020 Out of Home Merit Award
Agency:
lg2 / Toronto
Client:
Casper
Title:
Lights Off
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_086M
Award:
2020 Out of Home Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_093M
Award:
2020 Experiential & Immersive Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Responsive Environments
Annual ID:
OS_EX20_056M
Award:
2020 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_114M
Award:
2020 Out of Home Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
Giannis Antetokounmpo: Mt. Olympus
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_065M
Award:
2020 Interactive & Online Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
LEGO
Title:
Build with the force
Category:
Digital Experiential / Interactive Digital Installations
Annual ID:
OS_IN20_063M
Award:
2020 Social Media Merit Award
Agency:
BETC / Paris
Client:
Back Market
Title:
Refurbished Tweets
Category:
Social Post / Campaign
Annual ID:
OS_SM20_050M
Award:
2020 Social Media Merit Award
Agency:
BETC / Paris
Client:
Back Market
Title:
Refurbished Tweets
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_091M
Award:
2020 Social Media Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_096M
Award:
2020 Digital Craft Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Samsung Switzerland
Title:
A Touch of History
Category:
UX / UI / Interface Design
Annual ID:
OS_DC20_025M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Germany
Title:
Just Do It: Helden + Sonne
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI20_106M
Award:
2020 Interactive & Online Merit Award
Agency:
Grey Canada / Toronto + Grey / New York
Client:
P&G
Title:
First Shave
Category:
Online-only Video / Single
Annual ID:
OS_IN20_052M
Award:
2020 Moving Image Craft Merit Award
Agency:
MJZ / Los Angeles + MJZ / London + Mother / London
Client:
IKEA
Title:
Silence the Critics
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_104M
Award:
2020 Design Merit Award
Agency:
DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client:
Kraft Heinz
Title:
Edchup
Category:
Branding / Branded Item
Annual ID:
OS_DE20_071M
Award:
2020 Design Merit Award
Agency:
Famous Innovations / Mumbai
Client:
Doms Stationery
Title:
The Master Stroke
Category:
Innovation in Design
Annual ID:
OS_DE20_213M
Award:
2020 Branded Entertainment Merit Award
Agency:
Courageous Studios / New York, NY + Procter & Gamble / Cincinnati, OH
Client:
P&G
Title:
Out of the Shadows
Category:
Full Length Video / Single
Annual ID:
OS_BE20_053M
Award:
2020 Integrated Merit Award
Agency:
CMD / Portland + Wasserman Media Group / Los Angeles
Client:
Microsoft
Title:
Microsoft and Netflix: A Big Strange Partnership
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_029M
Award:
2020 Direct Marketing Merit Award
Agency:
R/GA / New York
Client:
Samsung Electronics America
Title:
Invasion #withGalaxy
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI20_083M
Award:
2020 Direct Marketing Merit Award
Agency:
MLA / Sydney + The Monkeys / Sydney
Client:
MLA
Title:
New Australia Land
Category:
Integrated Campaign
Annual ID:
OS_DI20_115M
Award:
2020 Branded Entertainment Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Samsung Switzerland
Title:
A Touch of History
Category:
Mobile Apps
Annual ID:
OS_BE20_066M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Innovation in Experiential
Annual ID:
OS_EX20_084M
Award:
2020 Branded Entertainment Merit Award
Agency:
VMLY&R / New York + New Balance / UK
Client:
New Balance
Title:
The Runaway Pub
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_082M
Award:
2020 Mobile Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Samsung Switzerland
Title:
A Touch of History
Category:
Applications
Annual ID:
OS_MO20_032M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_009M
Award:
2020 IP & Products Merit Award
Agency:
TBWA\Sri Lanka / Colombo
Client:
D'LAS INTERNATIONAL (PVT) LTD.
Title:
AURA INCENSE BARRICADE
Category:
Physical Product
Annual ID:
OS_IP20_011M
Award:
2020 Interactive & Online Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
LEGO
Title:
Build with the force
Category:
Innovation in Interactive
Annual ID:
OS_IN20_074M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_017M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Community Building
Annual ID:
OS_PR20_043M
Award:
2020 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi NY - PG One / New York City + Procter & Gamble / Cincinnati + MSL / New York City
Client:
Procter & Gamble - Charmin
Title:
Charmin Toilet Tech Steals the Show at CES 2020
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_111M
Award:
2020 Moving Image Craft Merit Award
Agency:
Panasonic Corporation / Osaka + DENTSU INC. / Tokyo + GEEK PICTURES INC. / Tokyo
Client:
Panasonic Corporation
Title:
Mr. OIL
Category:
Craft - Animation / Single
Annual ID:
OS_MI20_086M
Award:
2020 Cultural Driver Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Cultural Driver
Annual ID:
OS_CD20_008M
Award:
2020 Creative Effectiveness Merit Award
Agency:
R/GA / New York + Wieden+Kennedy / Amsterdam
Client:
Samsung Electronics Co. Ltd.
Title:
Samsung Galaxy A - #danceAwesome
Category:
Multi-Country or Global / Consumer / Brand
Annual ID:
OS_CE20_033M
Award:
2020 Direct Marketing Merit Award
Agency:
DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client:
Kraft Heinz
Title:
Edchup
Category:
Physical Items
Annual ID:
OS_DI20_048M
Award:
2020 Design Merit Award
Agency:
Tokyu Agency Inc. / Tokyo + Kunjudo Co., Ltd. / Awaji Island
Client:
Kunjudo Co., Ltd.
Title:
HA KO "Scent Reminiscent"
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_208M
Award:
2019 Print & Outdoor Silver Pencil
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO19013S
Award:
2019 Design Silver Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Branding / Identity System
Annual ID:
OS_DE19007S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
DDB Group Germany / Düsseldorf
Client:
STABILO International GmbH
Title:
The remarkable Katherine
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19010S
Award:
2019 Design Silver Pencil
Agency:
Hybrid Design / San Francisco
Client:
Mohawk
Title:
Mohawk Quarterly 15: Materials
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19038S
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client:
Staedtler (Thailand) Limited
Title:
Genocide
Category:
Craft / Illustration
Annual ID:
OS_PO19052B
Award:
2019 Design Bronze Pencil
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Promotional / Print Advertisements
Annual ID:
OS_DE19037B
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19114M