The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Consumer Products
Award
Agency
Client
Title
Category
Annual ID
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Integrated Digital & Physical Product / In-Market
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever Category: Customer Experience / CX / In-Person
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Experiential & Installations / Experiential & Immersive
Cap The Tap
Agency: Havas Turkey / Istanbul + Formul Design / Istanbul + Master Model Zebra Project / Istanbul + Contentine / Istanbul
Client: Finish / Reckitt Category: Physical Product / In-Market
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever Category: Out of Home / P.O.P. & In-Store
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Experiential
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Direct Marketing
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Non-traditional & Guerrilla Marketing
Museum of Wonky English
Agency: UltraSuperNew / Tokyo + Duolingo
Client: Duolingo Category: Spatial Design / Experiential & Immersive
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Active Engagement / Call to Action
Award:
2023 IP & Product Design Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Integrated Digital & Physical Product / In-Market
Annual ID:
OS23_IP014B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
VMLY&R Commerce India / Mumbai
Client:
Unilever
Title:
Smart Fill
Category:
Customer Experience / CX / In-Person
Annual ID:
OS23_EX026B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
DDB Group Italy / Milan
Client:
IKEA
Title:
The Suitcase
Category:
Brand Installations
Annual ID:
OS23_EX028B
Award:
2023 Public Relations Merit Award
Agency:
VMLY&R Commerce India / Mumbai
Client:
Unilever
Title:
Smart Fill
Category:
Brand Voice
Annual ID:
OS23_PR064M
Award:
2023 Out of Home Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH067M
Award:
2023 IP & Product Design Merit Award
Agency:
Havas Turkey / Istanbul + Formul Design / Istanbul + Master Model Zebra Project / Istanbul + Contentine / Istanbul
Client:
Finish / Reckitt
Title:
Cap The Tap
Category:
Physical Product / In-Market
Annual ID:
OS23_IP024M
Award:
2023 Direct Marketing Merit Award
Agency:
VMLY&R Commerce India / Mumbai
Client:
Unilever
Title:
Smart Fill
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS23_DM062M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX092M
Award:
2023 Direct Marketing Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS23_DM126M
Award:
2023 Direct Marketing Merit Award
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS23_DM091M
Award:
2023 Design Merit Award
Agency:
UltraSuperNew / Tokyo + Duolingo
Client:
Duolingo
Title:
Museum of Wonky English
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE155M
Award:
2023 Social Media Merit Award
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM075M