The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Soulfuel™️ Safe Lamp™️
Agency: Joe Public United / Johannesburg
Client: Chicken Licken Category: Innovation & Transformation / Innovation in IP & Products
Human Bait
Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago
Client: SC Johnson / Raid Category: Non-traditional & Guerrilla Marketing
The Milk Captcha
Agency: Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam
Client: Oatly Category: Brand-Side Initiated & Originated Projects
ReStory
Agency: Happiness / An FCB alliance / Brussels
Client: Canon Category: Events / Stunts / Competitions / In-Person
Shelter Signboard
Agency: Wunderman Thompson Bangkok
Client: Tra Mongkut Fertilizer Category: Innovation & Transformation / Innovation in Out of Home
Colour Spoilers
Agency: Sid Lee + Starcom + Lowe's Canada
Client: Lowe's Canada Category: Online & Mobile Video / Online-only Video - Series
An Ad In An Ad In An Ad
Agency: Oatly Department of Mind Control / Malmö + Rochefort / Amsterdam
Client: Oatly Category: Online & Mobile Video / Online-only Video - Single
Human Bait
Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago
Client: SC Johnson / Raid Category: Brand Voice
The Milk Captcha
Agency: Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam
Client: Oatly Category: Digital & Online / Banners & Pop-ups
Be Who You Are: Italo Ferreira
Agency: Cut+Run / Santa Monica + Lockt
Client: Oakley Category: Editing / Single
The Tent Mender
Agency: Hand Made Productions + MadeCreativeGroup + P&G + The Story Lab
Client: P&G/Tide Category: Full Length Video / Single or Series / Episodic
Coded: The Hidden Love of J.C. Leyendecker
Agency: Imagine Documentaries / Los Angeles + Delirio Films / Los Angeles + P&G Studios / Cincinnati + Tripod Media / Los Angeles
Client: P&G Category: Full Length Video / Single or Series / Episodic
Our Little World
Agency: Rethink + IKEA + Scouts Honour
Client: IKEA Canada Category: Cinematography / Single
Sneaky Stings
Agency: HelloFCB+ + Fuelcontent + HeyPapaLegend
Client: NetFlorist Category: Broadcast / Series
The Cristiano Bottle
Agency: Rethink + IKEA
Client: IKEA Canada Category: Social Post / Real-time Response
The ScrapsBook
Agency: Rethink + IKEA
Client: IKEA Canada Category: Promotional Items / Booklets / Books / Brochures
Colour Spoilers
Agency: Sid Lee + Starcom + Lowe's Canada
Client: Lowe's Canada Category: Online & Mobile Video / Pre-Roll
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Best of Film
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Original Music / Score
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Online-only Video / Single
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Online Films & Video / Long Form - Single
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Cultural Driver
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Television & VOD / Short Form - Single
Pitvertising
Agency: Clemenger BBDO / Sydney + PHD Content / Sydney
Client: Rexona Category: Apparel
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Craft / Dynamic Data Visualization
Give a little Love
Agency: Pulse Films + adam&eveDDB / London
Client: John Lewis Category: Animation / Single
Crane Brand Identity
Agency: COLLINS + Crane Paper Company
Client: Crane Category: Branding / Identity System
We Got You Baby
Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER
Client: Kimberly-Clark/Huggies Category: Television & VOD / Long Form - Single
Rising Time
Agency: 72andSunny / New York
Client: Church & Dwight / Trojan Brand Condoms Category: Promotional Items / Booklets / Books / Brochures
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Creative Use of Data
Rolling Paper Straws
Agency: Rethink + Truss Beverages / Toronto
Client: Truss Beverages Category: Promotional / Collateral Items
Rising Time
Agency: 72andSunny / New York
Client: Church & Dwight / Trojan Brand Condoms Category: Innovation & Transformation / Innovation in Lockdown
Magnolia
Agency: Ogilvy / New York + Open Mind / New York
Client: Gerber Category: Non-traditional & Guerrilla Marketing
The Hypocrisy
Agency: Mischief @ No Fixed Address / New York + MONOGRAM
Client: MONOGRAM Category: Craft / Writing
mt art project
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Spatial Design / Experiential & Immersive
The Look
Agency: SATURDAY MORNING / Los Angeles + Procter & Gamble / Cincinnati + Stink Films / Los Angeles + North Kingdom / Los Angeles
Client: Procter & Gamble Category: Cinema Advertising
We Got You Baby
Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER
Client: Kimberly-Clark/Huggies Category: Writing / Single
We Got You Baby
Agency: Droga5 / New York + Second Child / New York
Client: Kimberly-Clark/Huggies Category: Branding / Identity System
Sound of Excitement
Agency: Ogilvy Social.Lab / Amsterdam + Be Sweet Films / Madrid + Hogarth / Amsterdam
Client: Mattel Inc. Category: Data Visualization