The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Invention of Together
Agency: BUCK / Los Angeles
Client: Tinder Category: Craft - Animation / Single
High Voltage. About Stoned Birds and Flying Cats.
Agency: Jung von Matt / Hamburg + Sehsucht / Hamburg
Client: EnBW AG Category: Craft - Animation / Single
DTF
Agency: Wieden+Kennedy / New York + Maurizio Cattelan & Pierpaolo Ferrari / Milan
Client: OkCupid Category: Promotional / Posters - Extended Series
The Last da Vinci
Agency: Droga5 / New York + Chelsea Pictures / New York
Client: Christie's Category: Craft - Direction / Single
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Publishing / Trade Publication - Single or Campaign
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Promotional / Collateral / Posters - Campaign
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft / Art Direction - Single or Campaign
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Publishing / Newspaper - Campaign
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft / Art Direction - Campaign
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft - Editing / Editing - Single
Charles
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Promotional / Collateral / Posters - Single
Francis
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Promotional / Collateral / Posters - Single
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft / Visual Effects / Animation
Samsung Cares
Agency: Crazy Few Films / Mumbai
Client: Samsung india Category: Craft - Direction / Direction - Single
Looking Back
Agency: FCB / Chicago
Client: Clark Street Bridge Category: Craft - Writing / Writing - Single
Hudson Electrical Engineering Logo
Agency: Rethink
Client: Hudson Electrical Engineering Category: Branding / Logo
Tokyo Deep Nights
Agency: HAKUHODO INC. / TOKYO
Client: TAKEO CO.,LTD. Category: Craft / Printing & Paper Craft - Single or Series
Passive Aggressive
Agency: BBDO / New York + O Positive / Los Angeles
Client: FedEx Category: Television / Short Form - Single
Hudson Electrical Engineering Logo
Agency: Rethink
Client: Hudson Electrical Engineering Category: Branding / Identity System
Charles
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Publishing / Newspaper - Single
Francis
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Publishing / Newspaper - Single
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Integrated Branding
Typevoice
Agency: Ogilvy / New York
Client: Webby Awards Category: Craft / Use of Digital Technology - Single or Campaign
Sentralen Wayfinding
Agency: Metric / Oslo
Client: Sentralen Category: Immersive / Environmental / Wayfinding
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Online Films & Video / Short Form - Single
Made by professionals
Agency: SID LEE / Paris
Client: PagesJaunes Category: Digital / Websites, Mobile, & Banners
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Digital / Social Media & Viral Marketing
Tokyo Deep Nights
Agency: HAKUHODO INC. / TOKYO
Client: TAKEO CO.,LTD. Category: Craft / Printing / Production - Single or Campaign
Mobile Arcade
Agency: R/GA / São Paulo + MediaMonks / Sao Paulo
Client: Google Category: Data Visualization / Dynamic
DONATE 4 BIRDS | THE NEW ECOSYSTEM
Agency: BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo
Client: CONSERVATION INTERNATIONAL JAPAN Category: Digital / Website Design
Award:
2018 Moving Image Craft Merit Award
Agency:
BUCK / Los Angeles
Client:
Tinder
Title:
Invention of Together
Category:
Craft - Animation / Single
Annual ID:
OS_MI180122M
Award:
2018 Moving Image Craft Merit Award
Agency:
Jung von Matt / Hamburg + Sehsucht / Hamburg
Client:
EnBW AG
Title:
High Voltage. About Stoned Birds and Flying Cats.
Category:
Craft - Animation / Single
Annual ID:
OS_MI180125M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / New York + Maurizio Cattelan & Pierpaolo Ferrari / Milan
Client:
OkCupid
Title:
DTF
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE18134M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Chelsea Pictures / New York
Client:
Christie's
Title:
The Last da Vinci
Category:
Craft - Direction / Single
Annual ID:
OS_MI18064M
Award:
2017 Print & Outdoor Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Publishing / Trade Publication - Single or Campaign
Annual ID:
OS_PO17010G
Award:
2017 Print & Outdoor Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17013G
Award:
2017 Print & Outdoor Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17045G
Award:
2017 Print & Outdoor Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17003G
Award:
2017 Cross-Platform Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP17024S
Award:
2017 Interactive Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Websites
Annual ID:
OS_IN17002S
Award:
2017 Design Silver Pencil
Agency:
Ogilvy / New York
Client:
Webby Awards
Title:
Typevoice
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE17024S
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft - Editing / Editing - Single
Annual ID:
OS_MI17012B
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Charles
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17101M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Francis
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17102M
Award:
2017 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17071M
Award:
2017 Moving Image Craft Merit Award
Agency:
Crazy Few Films / Mumbai
Client:
Samsung india
Title:
Samsung Cares
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17044M
Award:
2017 Moving Image Craft Merit Award
Agency:
FCB / Chicago
Client:
Clark Street Bridge
Title:
Looking Back
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17060M
Award:
2017 UX / UI Merit Award
Agency:
Ogilvy / New York
Client:
Webby Awards
Title:
Typevoice
Category:
Web / Utility
Annual ID:
OS_UX17021M
Award:
2017 Design Merit Award
Agency:
Rethink
Client:
Hudson Electrical Engineering
Title:
Hudson Electrical Engineering Logo
Category:
Branding / Logo
Annual ID:
OS_DE17095M
Award:
2017 Design Merit Award
Agency:
HAKUHODO INC. / TOKYO
Client:
TAKEO CO.,LTD.
Title:
Tokyo Deep Nights
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE17279M
Award:
2017 Film Merit Award
Agency:
BBDO / New York + O Positive / Los Angeles
Client:
FedEx
Title:
Passive Aggressive
Category:
Television / Short Form - Single
Annual ID:
OS_FI17053M
Award:
2017 Mobile Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Websites
Annual ID:
OS_MO17032M
Award:
2017 Design Merit Award
Agency:
Rethink
Client:
Hudson Electrical Engineering
Title:
Hudson Electrical Engineering Logo
Category:
Branding / Identity System
Annual ID:
OS_DE17107M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Charles
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17066M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Francis
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17067M
Award:
2017 Cross-Platform Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Integrated Branding
Annual ID:
OS_CP17046M
Award:
2017 Direct Marketing Merit Award
Agency:
Ogilvy / New York
Client:
Webby Awards
Title:
Typevoice
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_DI17121M
Award:
2017 Design Merit Award
Agency:
Metric / Oslo
Client:
Sentralen
Title:
Sentralen Wayfinding
Category:
Immersive / Environmental / Wayfinding
Annual ID:
OS_DE17231M
Award:
2017 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17089M
Award:
2017 Direct Marketing Merit Award
Agency:
SID LEE / Paris
Client:
PagesJaunes
Title:
Made by professionals
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17087M
Award:
2017 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
Webby Awards
Title:
Typevoice
Category:
Websites / Utility
Annual ID:
OS_IN17048M
Award:
2017 Direct Marketing Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17090M
Award:
2017 Direct Marketing Merit Award
Agency:
HAKUHODO INC. / TOKYO
Client:
TAKEO CO.,LTD.
Title:
Tokyo Deep Nights
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_DI17117M
Award:
2017 Design Merit Award
Agency:
R/GA / São Paulo + MediaMonks / Sao Paulo
Client:
Google
Title:
Mobile Arcade
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE17193M
Award:
2017 Design Merit Award
Agency:
BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo
Client:
CONSERVATION INTERNATIONAL JAPAN
Title:
DONATE 4 BIRDS | THE NEW ECOSYSTEM
Category:
Digital / Website Design
Annual ID:
OS_DE17196M