The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Consumer-Packaged-Goods

Award

Agency

Client

Title

Category

Annual ID

The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Best of Social Media
Best Enjoyed Vertically Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Best of Mobile
A New Jingle for a New Era Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Best of Radio & Audio
Playlist Timer Agency: Publicis Italy / Milan + Barilla Client: Barilla Category: Social Channel / Single Platform
A New Jingle for a New Era Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Craft / Use of Music
A New Jingle for a New Era Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Cultural Driver
Best Enjoyed Vertically Agency: SMUGGLER + DDB / Chicago Client: Starburst Swirlers Category: Online-only Video / Single
Best Enjoyed Vertically Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Mobile Advertising
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Stunts & Activations
Draw Ketchup Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: User-Generated Content
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Experiential & Installations / Brand Installations
Best Enjoyed Vertically Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Craft / Art Direction
Wildly. Deliciously. Organic. Agency: Factory / London Client: Green & Blacks Category: Sound Design
Best Enjoyed Vertically Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Mobile-First Video / Over 15 Seconds
Homes of the Whopper Agency: DAVID / Miami + Unicorns & Unicorns / Los Angeles + Cosmo Street Editorial / Los Angeles Client: Burger King Category: Innovation & Transformation / Innovation in Out of Home
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Innovation & Transformation / Innovation in Out of Home
Home of the Billboards Agency: DAVID / Buenos Aires Client: Burger King Argentina Category: Innovation & Transformation / Innovation in Lockdown
#JifvsGIF Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Brand Partnerships
Draw Ketchup Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Promotional / Collateral Items
A New Jingle for a New Era Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Audio
Heinz on Film Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: User-Generated Content
The big danish bacon pre-roll Agency: Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen Client: Danish Crown Category: Online Films & Video / Pre-Roll - Single
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Experiential / Brand Installations
Draw Ketchup Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: User-Generated Content
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Cross-Channel UX / UI / Digital / Physical
The Kitchen is for Everyone Agency: VMLY&R / Dubai Client: General Mills - Betty Crocker Category: Brand Transformation
Heinz Ketchup Puzzle Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Promotional Items / Physical Products
A New Jingle for a New Era Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Custom Content
Heinz Ketchup Puzzle Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Physical Products
It Wasn't Me Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Social Channel / Single Platform
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Online-only Video / Series
Heinz Ketchup Puzzle Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Games
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Craft / Storytelling
Best Enjoyed Vertically Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Use of Vertical Video
Proud Parent Agency: OREO + 360i / New York Client: Mondelēz International, Inc. Category: Casting
HerShe Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo Client: HERSHEYs Brasil Category: Craft / Art Direction
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Integrated Branding Campaign
HerShe Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo Client: HERSHEYs Brasil Category: Packaging / Specialty
Draw Ketchup Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Billboards & Transit / Series
Home of the Billboards Agency: DAVID / Buenos Aires Client: Burger King Argentina Category: Innovation & Transformation / Innovation in Lockdown
The OREO Doomsday Vault Agency: OREO + 360i / New York + the community / Miami Client: Mondelēz International, Inc. Category: Social Channel / Multi-Platform
Pockets 4 Bits: Gamer Snacks Level Up Agency: Reach Agency + Open Mind + Popwallet + Warm & Fuzzy Client: Hot Pockets Category: Influencer Marketing / Multi-Channel
Doritos Wasabi Agency: AlmapBBDO / Sao Paulo + The Youth / Sao Paulo + Jamute / São Paulo Client: Pepsico Category: Craft / Illustration
The OREO Doomsday Vault Agency: OREO + 360i / New York + the community / Miami Client: Mondelēz International, Inc. Category: Social Post / Series
It Wasn't Me Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Craft / Use of Technology
When We Come Together Agency: Grey Midwest / Cincinnati + Townhouse / New York + Rattling Stick / Los Angeles + Glassworks / Amsterdam Client: Proctor & Gamble Category: Innovation & Transformation / Innovation in Interactive
The Purple Hive Project Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne Client: Bega B-Honey Category: Innovation & Transformation / Innovation in Digital Craft
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Innovation & Transformation / Innovation in Experiential
THE CANDIDATE Agency: MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest Client: ROM Autentic Category: Active Engagement / Call to Action
#JifvsGIF Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Active Engagement / Call to Action

2021 Social Media Best of Discipline Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Best of Social Media

OS_SM21_001G

2021 Mobile Best of Discipline Pencil

DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore

Starburst Swirlers

Best Enjoyed Vertically

Best of Mobile

OS_MO21_001G

2021 Radio & Audio Best of Discipline Pencil

Edelman / New York + Good Humor / Englewood Cliffs

Good Humor

A New Jingle for a New Era

Best of Radio & Audio

OS_RA21_001G

2021 Social Media Gold Pencil

Publicis Italy / Milan + Barilla

Barilla

Playlist Timer

Social Channel / Single Platform

OS_SM21_002G

2021 Radio & Audio Gold Pencil

Edelman / New York + Good Humor / Englewood Cliffs

Good Humor

A New Jingle for a New Era

Craft / Use of Music

OS_RA21_001G

2021 Cultural Driver Gold Pencil

Edelman / New York + Good Humor / Englewood Cliffs

Good Humor

A New Jingle for a New Era

Cultural Driver

OS_CD21_001G

2021 Interactive & Online Gold Pencil

SMUGGLER + DDB / Chicago

Starburst Swirlers

Best Enjoyed Vertically

Online-only Video / Single

OS_IN21_009G

2021 Mobile Gold Pencil

DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore

Starburst Swirlers

Best Enjoyed Vertically

Mobile Advertising

OS_MO21_001G

2021 Social Media Gold Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Stunts & Activations

OS_SM21_001G

2021 Social Media Gold Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Heinz Ketchup

Draw Ketchup

User-Generated Content

OS_SM21_016G

2021 Out of Home Gold Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Experiential & Installations / Brand Installations

OS_OH21_007G

2021 Mobile Gold Pencil

DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore

Starburst Swirlers

Best Enjoyed Vertically

Craft / Art Direction

OS_MO21_010G

2021 Music & Sound Craft Gold Pencil

Factory / London

Green & Blacks

Wildly. Deliciously. Organic.

Sound Design

OS_MS21_014G

2021 Mobile Gold Pencil

DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore

Starburst Swirlers

Best Enjoyed Vertically

Mobile-First Video / Over 15 Seconds

OS_MO21_006G

2021 Out of Home Silver Pencil

DAVID / Miami + Unicorns & Unicorns / Los Angeles + Cosmo Street Editorial / Los Angeles

Burger King

Homes of the Whopper

Innovation & Transformation / Innovation in Out of Home

OS_OH21_025S

2021 Out of Home Silver Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Innovation & Transformation / Innovation in Out of Home

OS_OH21_027S

2021 Out of Home Silver Pencil

DAVID / Buenos Aires

Burger King Argentina

Home of the Billboards

Innovation & Transformation / Innovation in Lockdown

OS_OH21_031S

2021 Integrated Silver Pencil

PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York

The J. M. Smucker Company / Jif

#JifvsGIF

Brand Partnerships

OS_IG21_010S

2021 Design Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Heinz Ketchup

Draw Ketchup

Promotional / Collateral Items

OS_DE21_013S

2021 Branded Entertainment Silver Pencil

Edelman / New York + Good Humor / Englewood Cliffs

Good Humor

A New Jingle for a New Era

Audio

OS_BE21_006S

2021 Social Media Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Kraft Heinz Canada

Heinz on Film

User-Generated Content

OS_SM21_017S

2021 Film Silver Pencil

Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen

Danish Crown

The big danish bacon pre-roll

Online Films & Video / Pre-Roll - Single

OS_FI21_029S

2021 Branded Entertainment Silver Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Experiential / Brand Installations

OS_BE21_012S

2021 Branded Entertainment Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Heinz Ketchup

Draw Ketchup

User-Generated Content

OS_BE21_018S

2021 Digital Craft Silver Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Cross-Channel UX / UI / Digital / Physical

OS_DC21_007S

2021 Public Relations Silver Pencil

VMLY&R / Dubai

General Mills - Betty Crocker

The Kitchen is for Everyone

Brand Transformation

OS_PR21_013S

2021 Print Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Kraft Heinz Canada

Heinz Ketchup Puzzle

Promotional Items / Physical Products

OS_PT21_016S

2021 Radio & Audio Silver Pencil

Edelman / New York + Good Humor / Englewood Cliffs

Good Humor

A New Jingle for a New Era

Custom Content

OS_RA21_006S

2021 Experiential & Immersive Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Kraft Heinz Canada

Heinz Ketchup Puzzle

Physical Products

OS_EX21_015S

2021 Social Media Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Cheetos

It Wasn't Me

Social Channel / Single Platform

OS_SM21_005B

2021 Interactive & Online Bronze Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Online-only Video / Series

OS_IN21_013B

2021 Branded Entertainment Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Kraft Heinz Canada

Heinz Ketchup Puzzle

Games

OS_BE21_009B

2021 Experiential & Immersive Bronze Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Craft / Storytelling

OS_EX21_020B

2021 Moving Image Craft Bronze Pencil

DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore

Starburst Swirlers

Best Enjoyed Vertically

Use of Vertical Video

OS_MI21_029B

2021 Moving Image Craft Bronze Pencil

OREO + 360i / New York

Mondelēz International, Inc.

Proud Parent

Casting

OS_MI21_033B

2021 Design Bronze Pencil

BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo

HERSHEYs Brasil

HerShe

Craft / Art Direction

OS_DE21_034B

2021 Integrated Bronze Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Integrated Branding Campaign

OS_IG21_005B

2021 Design Bronze Pencil

BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo

HERSHEYs Brasil

HerShe

Packaging / Specialty

OS_DE21_016B

2021 Out of Home Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Heinz Ketchup

Draw Ketchup

Billboards & Transit / Series

OS_OH21_005B

2021 Direct Marketing Bronze Pencil

DAVID / Buenos Aires

Burger King Argentina

Home of the Billboards

Innovation & Transformation / Innovation in Lockdown

OS_DM21_042B

2021 Social Media Bronze Pencil

OREO + 360i / New York + the community / Miami

Mondelēz International, Inc.

The OREO Doomsday Vault

Social Channel / Multi-Platform

OS_SM21_007B

2021 Social Media Merit Award

Reach Agency + Open Mind + Popwallet + Warm & Fuzzy

Hot Pockets

Pockets 4 Bits: Gamer Snacks Level Up

Influencer Marketing / Multi-Channel

OS_SM21_097M

2021 Out of Home Merit Award

AlmapBBDO / Sao Paulo + The Youth / Sao Paulo + Jamute / São Paulo

Pepsico

Doritos Wasabi

Craft / Illustration

OS_OH21_071M

2021 Social Media Merit Award

OREO + 360i / New York + the community / Miami

Mondelēz International, Inc.

The OREO Doomsday Vault

Social Post / Series

OS_SM21_058M

2021 Mobile Merit Award

Goodby Silverstein & Partners / San Francisco

Cheetos

It Wasn't Me

Craft / Use of Technology

OS_MO21_032M

2021 Interactive & Online Merit Award

Grey Midwest / Cincinnati + Townhouse / New York + Rattling Stick / Los Angeles + Glassworks / Amsterdam

Proctor & Gamble

When We Come Together

Innovation & Transformation / Innovation in Interactive

OS_IN21_070M

2021 Digital Craft Merit Award

Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne

Bega B-Honey

The Purple Hive Project

Innovation & Transformation / Innovation in Digital Craft

OS_DC21_033M

2021 Experiential & Immersive Merit Award

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Innovation & Transformation / Innovation in Experiential

OS_EX21_075M

2021 Social Media Merit Award

MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest

ROM Autentic

THE CANDIDATE

Active Engagement / Call to Action

OS_SM21_080M

2021 Social Media Merit Award

PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York

The J. M. Smucker Company / Jif

#JifvsGIF

Active Engagement / Call to Action

OS_SM21_082M

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