The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Best of Show
- Brand-Side / In-House
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Gaming
- Green Pencil
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Pencil
Category
-
Category
Select Category
- Select Category
- Active Engagement / Call to Action
- Animation
- Artist / Brand Collaboration
- Audio
- Audio Craft
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- B2B / Trade Publication
- Best of Brand-Side / In-House
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Design
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film
- Best of Gaming
- Best of Health & Wellness
- Best of Integrated
- Best of Interactive & Mobile Craft
- Best of Interactive, Online & Mobile
- Best of IP & Products
- Best of Moving Image Craft
- Best of Music & Sound Craft
- Best of Out of Home
- Best of Pharma
- Best of Print
- Best of Public Relations
- Best of Radio & Audio
- Best of Show
- Best of Social Media
- Billboards & Transit
- Brand Franchise Creation
- Brand Installations
- Brand Partnerships
- Brand Transformation
- Brand Transformation / Repositioning
- Brand Voice
- Brand World Creation
- Brand-Side Initiated & Originated Projects
- Branding
- Brands & The Metaverse
- Broadcast
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Community Building
- Console Games
- Content Series
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Current Event Response
- Custom Content
- Customer Experience (CX)
- Customer Experience / CX
- Data Visualization
- Design
- Digital & Online
- Digital Design
- Digital Installations
- Digital Product
- Direct Marketing
- Direction
- Ecommerce
- Editing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Immersive
- Experiential & Immersive Games
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Audio
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games / Gaming
- Gaming
- Goals for Sustainable Development
- Green Pencil
- Immersive Spaces
- Influencer Marketing
- Innovation & Transformation
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Media Relations
- Mobile Apps
- Mobile Games
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Murals
- Music Adaptation
- Music Videos
- Newspaper
- NFTs & the Metaverse
- Non-traditional & Guerrilla Marketing
- Online
- Online & Mobile
- Online & Mobile Video
- Online Advertising
- Online Community
- Online Films & Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- PC Games
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time Data
- Rebranding Campaign
- Responsive Environments
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Media Post
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Trailers & Teasers
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual Craft
- Visual Effects
- Web Games
- Websites
- Writing
Consumer-Products
Award
Agency
Client
Title
Category
Annual ID

Oatly Infinite Canvas
Agency: OKTO / Stockholm + Oatly Department of Mind Control / Malmö
Client: Oatly Department of Mind Control Category: Digital Design


Oatly Infinite Canvas
Agency: OKTO / Stockholm + Oatly Department of Mind Control / Malmö
Client: Oatly Department of Mind Control Category: Websites / Desktop & Responsive


You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Best of Film

You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Online-only Video / Single


You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Online Films & Video / Long Form - Single


You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Cultural Driver


Pitvertising
Agency: Clemenger BBDO / Sydney + PHD Content / Sydney
Client: Rexona Category: Apparel


You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Original Music / Score


You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Television & VOD / Short Form - Single


Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Craft / Dynamic Data Visualization


Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Creative Use of Data


Rising Time
Agency: 72andSunny / New York
Client: Church & Dwight / Trojan Brand Condoms Category: Promotional Items / Booklets / Books / Brochures


Crane Brand Identity
Agency: COLLINS + Crane Paper Company
Client: Crane Category: Branding / Identity System


We Got You Baby
Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER
Client: Kimberly-Clark/Huggies Category: Television & VOD / Long Form - Single


Give a little Love
Agency: Pulse Films + adam&eveDDB / London
Client: John Lewis Category: Animation / Single


The Most Futura Ever
Agency: Monotype Studio / Boston
Client: Monotype Category: Typography / Typeface Design


Yimsu
Agency: Redfuse Communications / Hong Kong + Redfuse Communications / Bangkok + Colgate-Palmolive / APAC + Hogarth / Bangkok
Client: Colgate-Palmolive Category: Casting


mt art project
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Events / Stunts / Competitions / Live / In-Person


The Hypocrisy
Agency: Mischief @ No Fixed Address / New York + MONOGRAM
Client: MONOGRAM Category: Craft / Writing


Pitvertising
Agency: Clemenger BBDO / Sydney + PHD Content / Sydney
Client: Rexona Category: Experiential & Installations / Experiential & Immersive


mt art project
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Spatial Design / Experiential & Immersive


Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Data Visualization / Static or Dynamic


Rolling Paper Straws
Agency: Rethink / Toronto/Montreal/Vancouver + Truss Beverages / Toronto
Client: Truss Beverages Category: Promotional / Collateral Items


Bernie Sanders "Get the look"
Agency: Ogilvy Greece / Athens
Client: IKEA Category: Social Post / Real-time Response


Stay Safe behind the #DoorsOfIndia
Agency: Subhajit Mukherjee / Mumbai + Little Lamb Films / Mumbai + Wunderman Thompson / India
Client: Tata Pravesh Category: Sound Editing


Sound of Excitement
Agency: Ogilvy Social.Lab / Amsterdam + Be Sweet Films / Madrid + Hogarth / Amsterdam
Client: Mattel Inc. Category: Data Visualization


Magnolia
Agency: Ogilvy / New York + Open Mind / New York
Client: Gerber Category: Non-traditional & Guerrilla Marketing


Veryvell
Agency: Rethink / Toronto/Montreal/Vancouver + Truss Beverages / Toronto
Client: Truss Beverages Category: Branding


Book Box
Agency: Shun Morikawa / Sapporo + HACOYA / Sapporo + Hajime Nohara / Sapporo + HOKKAI SHIKOHSHA co.,ltd. / Sapporo
Client: HACOYA Category: Promotional / Booklets & Brochures


Rising Time
Agency: 72andSunny / New York
Client: Church & Dwight / Trojan Brand Condoms Category: Editorial / Books


Philly Series 5
Agency: GUT Agency / Miami + Philadelphia Cream Cheese / New York + Starcom
Client: Philadelphia Cream Cheese Category: Ecommerce


Rising Time
Agency: 72andSunny / New York
Client: Church & Dwight / Trojan Brand Condoms Category: Innovation & Transformation / Innovation in Lockdown


We Got You Baby
Agency: Droga5 / New York + Second Child / New York
Client: Kimberly-Clark/Huggies Category: Branding / Identity System


You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Creative Effectiveness / Consumer / Brand


The Look
Agency: SATURDAY MORNING / Los Angeles + Procter & Gamble / Cincinnati + Stink Films / Los Angeles + North Kingdom / Los Angeles
Client: Procter & Gamble Category: Cinema Advertising


Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Online Advertising / Native Ads


Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Social Channel / Single Platform


You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Influencer Marketing / Multi-Channel


We Got You Baby
Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER
Client: Kimberly-Clark/Huggies Category: Writing / Single


Award:
2022 Design Merit Award
Agency:
OKTO / Stockholm + Oatly Department of Mind Control / Malmö
Client:
Oatly Department of Mind Control
Title:
Oatly Infinite Canvas
Category:
Digital Design
Annual ID:
OS22_DE113M

Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
OKTO / Stockholm + Oatly Department of Mind Control / Malmö
Client:
Oatly Department of Mind Control
Title:
Oatly Infinite Canvas
Category:
Websites / Desktop & Responsive
Annual ID:
OS22_IN032M

Award:
2021 Film Best of Discipline Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Best of Film
Annual ID:
OS_FI21_001G

Award:
2021 Print Gold Pencil
Agency:
VMLY&R / Dubai
Client:
Colgate
Title:
Mothers Smile Strong
Category:
Magazine / Series
Annual ID:
OS_PT21_006G

Award:
2021 Interactive & Online Gold Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Online-only Video / Single
Annual ID:
OS_IN21_010G

Award:
2021 Film Gold Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_001G

Award:
2021 Cultural Driver Gold Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Cultural Driver
Annual ID:
OS_CD21_002G

Award:
2021 Print Gold Pencil
Agency:
VMLY&R / Dubai
Client:
Colgate
Title:
Mothers Smile Strong
Category:
Craft / Photography
Annual ID:
OS_PT21_026G

Award:
2021 Out of Home Gold Pencil
Agency:
Clemenger BBDO / Sydney + PHD Content / Sydney
Client:
Rexona
Title:
Pitvertising
Category:
Apparel
Annual ID:
OS_OH21_015G

Award:
2021 Music & Sound Craft Gold Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Original Music / Score
Annual ID:
OS_MS21_012G

Award:
2021 Film Gold Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_002G

Award:
2021 Print Silver Pencil
Agency:
VMLY&R / Dubai
Client:
Colgate
Title:
Mothers Smile Strong
Category:
Posters / Series
Annual ID:
OS_PT21_010S

Award:
2021 Experiential & Immersive Silver Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_EX21_023S

Award:
2021 Digital Craft Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Creative Use of Data
Annual ID:
OS_DC21_009B

Award:
2021 Print Bronze Pencil
Agency:
72andSunny / New York
Client:
Church & Dwight / Trojan Brand Condoms
Title:
Rising Time
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS_PT21_012B

Award:
2021 Design Bronze Pencil
Agency:
COLLINS + Crane Paper Company
Client:
Crane
Title:
Crane Brand Identity
Category:
Branding / Identity System
Annual ID:
OS_DE21_005B

Award:
2021 Film Bronze Pencil
Agency:
Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_010B

Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Pulse Films + adam&eveDDB / London
Client:
John Lewis
Title:
Give a little Love
Category:
Animation / Single
Annual ID:
OS_MI21_023B

Award:
2021 Creative Use of Data Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Real-Time
Annual ID:
OS_CU21_023M

Award:
2021 Design Merit Award
Agency:
Monotype Studio / Boston
Client:
Monotype
Title:
The Most Futura Ever
Category:
Typography / Typeface Design
Annual ID:
OS_DE21_074M

Award:
2021 Social Media Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Livestream
Annual ID:
OS_SM21_069M

Award:
2021 Moving Image Craft Merit Award
Agency:
Redfuse Communications / Hong Kong + Redfuse Communications / Bangkok + Colgate-Palmolive / APAC + Hogarth / Bangkok
Client:
Colgate-Palmolive
Title:
Yimsu
Category:
Casting
Annual ID:
OS_MI21_105M

Award:
2021 Experiential & Immersive Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt art project
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_034M

Award:
2021 Print Merit Award
Agency:
Mischief @ No Fixed Address / New York + MONOGRAM
Client:
MONOGRAM
Title:
The Hypocrisy
Category:
Craft / Writing
Annual ID:
OS_PT21_063M

Award:
2021 Out of Home Merit Award
Agency:
Clemenger BBDO / Sydney + PHD Content / Sydney
Client:
Rexona
Title:
Pitvertising
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_059M

Award:
2021 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt art project
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_140M

Award:
2021 Design Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE21_110M

Award:
2021 Design Merit Award
Agency:
Rethink / Toronto/Montreal/Vancouver + Truss Beverages / Toronto
Client:
Truss Beverages
Title:
Rolling Paper Straws
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_095M

Award:
2021 Social Media Merit Award
Agency:
Ogilvy Greece / Athens
Client:
IKEA
Title:
Bernie Sanders "Get the look"
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_063M

Award:
2021 Music & Sound Craft Merit Award
Agency:
Subhajit Mukherjee / Mumbai + Little Lamb Films / Mumbai + Wunderman Thompson / India
Client:
Tata Pravesh
Title:
Stay Safe behind the #DoorsOfIndia
Category:
Sound Editing
Annual ID:
OS_MS21_051M

Award:
2021 Creative Use of Data Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Data Visualization
Annual ID:
OS_CU21_014M

Award:
2021 Creative Use of Data Merit Award
Agency:
Ogilvy Social.Lab / Amsterdam + Be Sweet Films / Madrid + Hogarth / Amsterdam
Client:
Mattel Inc.
Title:
Sound of Excitement
Category:
Data Visualization
Annual ID:
OS_CU21_015M

Award:
2021 Design Merit Award
Agency:
OUWN / Tokyo
Client:
KINTO
Title:
BONBO
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_104M

Award:
2021 Direct Marketing Merit Award
Agency:
Ogilvy / New York + Open Mind / New York
Client:
Gerber
Title:
Magnolia
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_095M

Award:
2021 Interactive & Online Merit Award
Agency:
Annex / Chicago
Client:
JOB Rolling Papers
Title:
Made to Create
Category:
Craft / Art Direction
Annual ID:
OS_IN21_058M

Award:
2021 IP & Products Merit Award
Agency:
Google LLC / Mountain View
Client:
Google LLC
Title:
Nest Thermostat
Category:
Physical Product
Annual ID:
OS_IP21_014M

Award:
2021 IP & Products Merit Award
Agency:
Google LLC / Mountain View
Client:
Google LLC
Title:
Pixel Buds
Category:
Physical Product
Annual ID:
OS_IP21_015M

Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Rethink / Toronto/Montreal/Vancouver + Truss Beverages / Toronto
Client:
Truss Beverages
Title:
Veryvell
Category:
Branding
Annual ID:
OS_HW21_040M

Award:
2021 Design Merit Award
Agency:
Shun Morikawa / Sapporo + HACOYA / Sapporo + Hajime Nohara / Sapporo + HOKKAI SHIKOHSHA co.,ltd. / Sapporo
Client:
HACOYA
Title:
Book Box
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE21_088M

Award:
2021 Design Merit Award
Agency:
72andSunny / New York
Client:
Church & Dwight / Trojan Brand Condoms
Title:
Rising Time
Category:
Editorial / Books
Annual ID:
OS_DE21_067M

Award:
2021 Experiential & Immersive Merit Award
Agency:
GUT Agency / Miami + Philadelphia Cream Cheese / New York + Starcom
Client:
Philadelphia Cream Cheese
Title:
Philly Series 5
Category:
Ecommerce
Annual ID:
OS_EX21_047M

Award:
2021 Print Merit Award
Agency:
72andSunny / New York
Client:
Church & Dwight / Trojan Brand Condoms
Title:
Rising Time
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PT21_076M

Award:
2021 Design Merit Award
Agency:
Droga5 / New York + Second Child / New York
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Branding / Identity System
Annual ID:
OS_DE21_053M

Award:
2021 Creative Effectiveness Merit Award
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE21_027M

Award:
2021 Film Merit Award
Agency:
SATURDAY MORNING / Los Angeles + Procter & Gamble / Cincinnati + Stink Films / Los Angeles + North Kingdom / Los Angeles
Client:
Procter & Gamble
Title:
The Look
Category:
Cinema Advertising
Annual ID:
OS_FI21_118M

Award:
2021 Interactive & Online Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN21_038M

Award:
2021 Social Media Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_048M

Award:
2021 Social Media Merit Award
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SM21_099M
