The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Consumer-Products

Award

Agency

Client

Title

Category

Annual ID

You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Online Films & Video / Long Form - Single
Mothers Smile Strong Agency: VMLY&R / Dubai Client: Colgate Category: Magazine / Series
You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Online-only Video / Single
Pitvertising Agency: Clemenger BBDO / Sydney + PHD Content / Sydney Client: Rexona Category: Apparel
You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Cultural Driver
You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Television & VOD / Short Form - Single
You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Original Music / Score
Mothers Smile Strong Agency: VMLY&R / Dubai Client: Colgate Category: Craft / Photography
Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Craft / Dynamic Data Visualization
Mothers Smile Strong Agency: VMLY&R / Dubai Client: Colgate Category: Posters / Series
Give a little Love Agency: Pulse Films + adam&eveDDB / London Client: John Lewis Category: Animation / Single
Crane Brand Identity Agency: COLLINS + Crane Paper Company Client: Crane Category: Branding / Identity System
Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Creative Use of Data
Rising Time Agency: 72andSunny / New York Client: Church & Dwight / Trojan Brand Condoms Category: Promotional Items / Booklets / Books / Brochures
We Got You Baby Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER Client: Kimberly-Clark/Huggies Category: Television & VOD / Long Form - Single
BONBO Agency: OUWN / Tokyo Client: KINTO Category: Packaging / Mass-market
Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Online Advertising / Native Ads
The Hypocrisy Agency: Mischief @ No Fixed Address / New York + MONOGRAM Client: MONOGRAM Category: Craft / Writing
Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Livestream
You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Influencer Marketing / Multi-Channel
Stay Safe behind the #DoorsOfIndia Agency: Subhajit Mukherjee / Mumbai + Little Lamb Films / Mumbai + Wunderman Thompson / India Client: Tata Pravesh Category: Sound Editing
mt art project Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Events / Stunts / Competitions / Live / In-Person
Veryvell Agency: Rethink / Toronto/Montreal/Vancouver + Truss Beverages / Toronto Client: Truss Beverages Category: Branding
The Most Futura Ever Agency: Monotype Studio / Boston Client: Monotype Category: Typography / Typeface Design
We Got You Baby Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER Client: Kimberly-Clark/Huggies Category: Writing / Single
Magnolia Agency: Ogilvy / New York + Open Mind / New York Client: Gerber Category: Non-traditional & Guerrilla Marketing
Rising Time Agency: 72andSunny / New York Client: Church & Dwight / Trojan Brand Condoms Category: Editorial / Books
We Got You Baby Agency: Droga5 / New York + Second Child / New York Client: Kimberly-Clark/Huggies Category: Branding / Identity System
Philly Series 5 Agency: GUT Agency / Miami + Philadelphia Cream Cheese / New York + Starcom Client: Philadelphia Cream Cheese Category: Ecommerce
You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Creative Effectiveness / Consumer / Brand
Yimsu Agency: Redfuse Communications / Hong Kong + Redfuse Communications / Bangkok + Colgate-Palmolive / APAC + Hogarth / Bangkok Client: Colgate-Palmolive Category: Casting
Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Social Channel / Single Platform
Pitvertising Agency: Clemenger BBDO / Sydney + PHD Content / Sydney Client: Rexona Category: Experiential & Installations / Experiential & Immersive
Book Box Agency: Shun Morikawa / Sapporo + HACOYA / Sapporo + Hajime Nohara / Sapporo + HOKKAI SHIKOHSHA co.,ltd. / Sapporo Client: HACOYA Category: Promotional / Booklets & Brochures
Bernie Sanders "Get the look" Agency: Ogilvy Greece / Athens Client: IKEA Category: Social Post / Real-time Response
Nest Thermostat Agency: Google LLC / Mountain View Client: Google LLC Category: Physical Product
Pixel Buds Agency: Google LLC / Mountain View Client: Google LLC Category: Physical Product
Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Data Visualization
Sound of Excitement Agency: Ogilvy Social.Lab / Amsterdam + Be Sweet Films / Madrid + Hogarth / Amsterdam Client: Mattel Inc. Category: Data Visualization
The Look Agency: SATURDAY MORNING / Los Angeles + Procter & Gamble / Cincinnati + Stink Films / Los Angeles + North Kingdom / Los Angeles Client: Procter & Gamble Category: Cinema Advertising
mt art project Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Spatial Design / Experiential & Immersive
Rising Time Agency: 72andSunny / New York Client: Church & Dwight / Trojan Brand Condoms Category: Innovation & Transformation / Innovation in Lockdown
Made to Create Agency: Annex / Chicago Client: JOB Rolling Papers Category: Craft / Art Direction
Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Data Visualization / Static or Dynamic
Rolling Paper Straws Agency: Rethink / Toronto/Montreal/Vancouver + Truss Beverages / Toronto Client: Truss Beverages Category: Promotional / Collateral Items
Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Real-Time

2021 Film Gold Pencil

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Online Films & Video / Long Form - Single

OS_FI21_001G

2021 Print Gold Pencil

VMLY&R / Dubai

Colgate

Mothers Smile Strong

Magazine / Series

OS_PT21_006G

2021 Interactive & Online Gold Pencil

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Online-only Video / Single

OS_IN21_010G

2021 Out of Home Gold Pencil

Clemenger BBDO / Sydney + PHD Content / Sydney

Rexona

Pitvertising

Apparel

OS_OH21_015G

2021 Cultural Driver Gold Pencil

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Cultural Driver

OS_CD21_002G

2021 Film Gold Pencil

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Television & VOD / Short Form - Single

OS_FI21_002G

2021 Music & Sound Craft Gold Pencil

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Original Music / Score

OS_MS21_012G

2021 Print Gold Pencil

VMLY&R / Dubai

Colgate

Mothers Smile Strong

Craft / Photography

OS_PT21_026G

2021 Experiential & Immersive Silver Pencil

Ogilvy / Chicago

SC Johnson/Pledge

Trendiest Apartment

Craft / Dynamic Data Visualization

OS_EX21_023S

2021 Print Silver Pencil

VMLY&R / Dubai

Colgate

Mothers Smile Strong

Posters / Series

OS_PT21_010S

2021 Moving Image Craft Bronze Pencil

Pulse Films + adam&eveDDB / London

John Lewis

Give a little Love

Animation / Single

OS_MI21_023B

2021 Design Bronze Pencil

COLLINS + Crane Paper Company

Crane

Crane Brand Identity

Branding / Identity System

OS_DE21_005B

2021 Digital Craft Bronze Pencil

Ogilvy / Chicago

SC Johnson/Pledge

Trendiest Apartment

Creative Use of Data

OS_DC21_009B

2021 Print Bronze Pencil

72andSunny / New York

Church & Dwight / Trojan Brand Condoms

Rising Time

Promotional Items / Booklets / Books / Brochures

OS_PT21_012B

2021 Film Bronze Pencil

Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER

Kimberly-Clark/Huggies

We Got You Baby

Television & VOD / Long Form - Single

OS_FI21_010B

2021 Design Merit Award

OUWN / Tokyo

KINTO

BONBO

Packaging / Mass-market

OS_DE21_104M

2021 Interactive & Online Merit Award

Ogilvy / Chicago

SC Johnson/Pledge

Trendiest Apartment

Online Advertising / Native Ads

OS_IN21_038M

2021 Print Merit Award

Mischief @ No Fixed Address / New York + MONOGRAM

MONOGRAM

The Hypocrisy

Craft / Writing

OS_PT21_063M

2021 Social Media Merit Award

Ogilvy / Chicago

SC Johnson/Pledge

Trendiest Apartment

Livestream

OS_SM21_069M

2021 Social Media Merit Award

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Influencer Marketing / Multi-Channel

OS_SM21_099M

2021 Music & Sound Craft Merit Award

Subhajit Mukherjee / Mumbai + Little Lamb Films / Mumbai + Wunderman Thompson / India

Tata Pravesh

Stay Safe behind the #DoorsOfIndia

Sound Editing

OS_MS21_051M

2021 Experiential & Immersive Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

mt art project

Events / Stunts / Competitions / Live / In-Person

OS_EX21_034M

2021 Health, Wellness & Pharma Merit Award

Rethink / Toronto/Montreal/Vancouver + Truss Beverages / Toronto

Truss Beverages

Veryvell

Branding

OS_HW21_040M

2021 Design Merit Award

Monotype Studio / Boston

Monotype

The Most Futura Ever

Typography / Typeface Design

OS_DE21_074M

2021 Moving Image Craft Merit Award

Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER

Kimberly-Clark/Huggies

We Got You Baby

Writing / Single

OS_MI21_054M

2021 Direct Marketing Merit Award

Ogilvy / New York + Open Mind / New York

Gerber

Magnolia

Non-traditional & Guerrilla Marketing

OS_DM21_095M

2021 Design Merit Award

72andSunny / New York

Church & Dwight / Trojan Brand Condoms

Rising Time

Editorial / Books

OS_DE21_067M

2021 Design Merit Award

Droga5 / New York + Second Child / New York

Kimberly-Clark/Huggies

We Got You Baby

Branding / Identity System

OS_DE21_053M

2021 Experiential & Immersive Merit Award

GUT Agency / Miami + Philadelphia Cream Cheese / New York + Starcom

Philadelphia Cream Cheese

Philly Series 5

Ecommerce

OS_EX21_047M

2021 Creative Effectiveness Merit Award

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Creative Effectiveness / Consumer / Brand

OS_CE21_027M

2021 Moving Image Craft Merit Award

Redfuse Communications / Hong Kong + Redfuse Communications / Bangkok + Colgate-Palmolive / APAC + Hogarth / Bangkok

Colgate-Palmolive

Yimsu

Casting

OS_MI21_105M

2021 Social Media Merit Award

Ogilvy / Chicago

SC Johnson/Pledge

Trendiest Apartment

Social Channel / Single Platform

OS_SM21_048M

2021 Out of Home Merit Award

Clemenger BBDO / Sydney + PHD Content / Sydney

Rexona

Pitvertising

Experiential & Installations / Experiential & Immersive

OS_OH21_059M

2021 Design Merit Award

Shun Morikawa / Sapporo + HACOYA / Sapporo + Hajime Nohara / Sapporo + HOKKAI SHIKOHSHA co.,ltd. / Sapporo

HACOYA

Book Box

Promotional / Booklets & Brochures

OS_DE21_088M

2021 Social Media Merit Award

Ogilvy Greece / Athens

IKEA

Bernie Sanders "Get the look"

Social Post / Real-time Response

OS_SM21_063M

2021 IP & Products Merit Award

Google LLC / Mountain View

Google LLC

Nest Thermostat

Physical Product

OS_IP21_014M

2021 IP & Products Merit Award

Google LLC / Mountain View

Google LLC

Pixel Buds

Physical Product

OS_IP21_015M

2021 Creative Use of Data Merit Award

Ogilvy / Chicago

SC Johnson/Pledge

Trendiest Apartment

Data Visualization

OS_CU21_014M

2021 Creative Use of Data Merit Award

Ogilvy Social.Lab / Amsterdam + Be Sweet Films / Madrid + Hogarth / Amsterdam

Mattel Inc.

Sound of Excitement

Data Visualization

OS_CU21_015M

2021 Film Merit Award

SATURDAY MORNING / Los Angeles + Procter & Gamble / Cincinnati + Stink Films / Los Angeles + North Kingdom / Los Angeles

Procter & Gamble

The Look

Cinema Advertising

OS_FI21_118M

2021 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

mt art project

Spatial Design / Experiential & Immersive

OS_DE21_140M

2021 Print Merit Award

72andSunny / New York

Church & Dwight / Trojan Brand Condoms

Rising Time

Innovation & Transformation / Innovation in Lockdown

OS_PT21_076M

2021 Interactive & Online Merit Award

Annex / Chicago

JOB Rolling Papers

Made to Create

Craft / Art Direction

OS_IN21_058M

2021 Design Merit Award

Ogilvy / Chicago

SC Johnson/Pledge

Trendiest Apartment

Data Visualization / Static or Dynamic

OS_DE21_110M

2021 Design Merit Award

Rethink / Toronto/Montreal/Vancouver + Truss Beverages / Toronto

Truss Beverages

Rolling Paper Straws

Promotional / Collateral Items

OS_DE21_095M

2021 Creative Use of Data Merit Award

Ogilvy / Chicago

SC Johnson/Pledge

Trendiest Apartment

Real-Time

OS_CU21_023M

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