The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Consumer-Services

Award

Agency

Client

Title

Category

Annual ID

Never Lost Agency: Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York Client: Facebook Category: Use of Licensed Music
Never Lost Agency: Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York Client: Facebook Category: User-Generated Content
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Brand Partnerships
The Last Dance Deep Fake Agency: Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York Client: ESPN / State Farm Category: Single Country or Region / Consumer / Brand
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Innovation & Transformation / Innovation in Lockdown
Uber Eats No Repeats Agency: Special Group / Australia + Chee Productions + Revolver / Sydney + The Glue Society Client: Uber Eats Category: Innovation & Transformation / Innovation in Film
24 Hour Ad Agency: The Bloc / New York Client: Tribute Category: Promotional Items / Booklets / Books / Brochures
Opportunity Knocks Agency: Publicis / New York + MJZ + Parlament Client: Fiverr Category: Social Post / Real-time Response
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Reputation Management
Never Lost Agency: Droga5 / New York + Facebook / New York + Wave Studios / New York + Blacksmith / New York Client: Facebook Category: Creative Effectiveness / Consumer / Brand
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Physical Products
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Innovation & Transformation / Innovation in Lockdown
Never Lost Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Active Engagement / Call to Action
Give a Flybuys Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION Client: Flybuys Category: Original Music / Song
The waiting Agency: ‿ and us / Dubai Client: Deliveroo Category: Broadcast / Series
It's Hard To Read Agency: dentsumcgarrybowen / Montreal + dentsumcgarrybowen / Toronto Client: Dyslexia Canada Category: Broadcast / Series
The Flow Agency: Forsman & Bodenfors / Singapore + Gojek / Singapore + Caviar / Paris + Mathematic / Paris Client: Gojek Category: Production Design / Single or Series
Give a Flybuys Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION Client: Flybuys Category: Television & VOD / Long Form - Single
Never Lost Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Television & VOD / Long Form - Single
Everyday Agency: Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial Client: Instagram Category: Innovation & Transformation / Innovation in Moving Image Craft
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Innovation & Transformation / Innovation in Lockdown
Never Lost Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Editing / Single
Give a Flybuys Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION Client: Flybuys Category: Television & VOD / Short Form - Series
Never Lost Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Innovation & Transformation / Innovation in Lockdown
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Physical Product
Never Lost Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Innovation & Transformation / Innovation in Lockdown
When All You Can Food Is Think About Agency: Mother / Los Angeles + Postmates / San Francisco Client: Postmates Category: Integrated Branding Campaign
Everyday Agency: Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial Client: Instagram Category: User-Generated Content
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Physical Items
ProtectSet Agency: MullenLowe MENA FZ LLC / Dubai + Sonido Antro / Miami + Marketiers / Dubai + Pixel Plus Media / Dubai Client: Mobily Category: Innovation & Transformation / Innovation in Radio & Audio
Never Lost Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Online Films & Video / Long Form - Single
Instant Doctor Agency: The Bloc / New York Client: Tribute Category: Online Films & Video / Long Form - Single
The waiting Agency: ‿ and us / Dubai Client: Deliveroo Category: Craft / Writing - Single
DROPHINS Agency: drawrope / Iwakura Client: THE TOWER HOTEL NAGOYA Category: Typography / Static
The waiting Agency: ‿ and us / Dubai Client: Deliveroo Category: Broadcast / Single
The Last Dance Deep Fake Agency: Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York Client: ESPN / State Farm Category: Brand Partnerships

2021 Music & Sound Craft Gold Pencil

Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York

Facebook

Never Lost

Use of Licensed Music

OS_MS21_006G

2021 Film Silver Pencil

Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York

Facebook

Never Lost

User-Generated Content

OS_FI21_035S

2021 Public Relations Silver Pencil

‿ and us / Dubai

Deliveroo and Lush

Self-Timing Soap

Brand Partnerships

OS_PR21_020S

2021 Creative Effectiveness Bronze Pencil

Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York

ESPN / State Farm

The Last Dance Deep Fake

Single Country or Region / Consumer / Brand

OS_CE21_012B

2021 Design Bronze Pencil

‿ and us / Dubai

Deliveroo and Lush

Self-Timing Soap

Innovation & Transformation / Innovation in Lockdown

OS_DE21_045B

2021 Film Bronze Pencil

Special Group / Australia + Chee Productions + Revolver / Sydney + The Glue Society

Uber Eats

Uber Eats No Repeats

Innovation & Transformation / Innovation in Film

OS_FI21_038B

2021 Print Bronze Pencil

The Bloc / New York

Tribute

24 Hour Ad

Promotional Items / Booklets / Books / Brochures

OS_PT21_013B

2021 Social Media Bronze Pencil

Publicis / New York + MJZ + Parlament

Fiverr

Opportunity Knocks

Social Post / Real-time Response

OS_SM21_014B

2021 Public Relations Bronze Pencil

‿ and us / Dubai

Deliveroo and Lush

Self-Timing Soap

Reputation Management

OS_PR21_015B

2021 Creative Effectiveness Merit Award

Droga5 / New York + Facebook / New York + Wave Studios / New York + Blacksmith / New York

Facebook

Never Lost

Creative Effectiveness / Consumer / Brand

OS_CE21_018M

2021 Experiential & Immersive Merit Award

‿ and us / Dubai

Deliveroo and Lush

Self-Timing Soap

Physical Products

OS_EX21_063M

2021 Experiential & Immersive Merit Award

‿ and us / Dubai

Deliveroo and Lush

Self-Timing Soap

Innovation & Transformation / Innovation in Lockdown

OS_EX21_077M

2021 Social Media Merit Award

Droga5 / New York + Facebook / New York

Facebook

Never Lost

Active Engagement / Call to Action

OS_SM21_075M

2021 Music & Sound Craft Merit Award

CHE Proximity / Australia + Flybuys / Melbourne + DIVISION

Flybuys

Give a Flybuys

Original Music / Song

OS_MS21_043M

2021 Radio & Audio Merit Award

‿ and us / Dubai

Deliveroo

The waiting

Broadcast / Series

OS_RA21_026M

2021 Radio & Audio Merit Award

dentsumcgarrybowen / Montreal + dentsumcgarrybowen / Toronto

Dyslexia Canada

It's Hard To Read

Broadcast / Series

OS_RA21_028M

2021 Moving Image Craft Merit Award

Forsman & Bodenfors / Singapore + Gojek / Singapore + Caviar / Paris + Mathematic / Paris

Gojek

The Flow

Production Design / Single or Series

OS_MI21_078M

2021 Film Merit Award

CHE Proximity / Australia + Flybuys / Melbourne + DIVISION

Flybuys

Give a Flybuys

Television & VOD / Long Form - Single

OS_FI21_051M

2021 Film Merit Award

Droga5 / New York + Facebook / New York

Facebook

Never Lost

Television & VOD / Long Form - Single

OS_FI21_052M

2021 Moving Image Craft Merit Award

Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial

Instagram

Everyday

Innovation & Transformation / Innovation in Moving Image Craft

OS_MI21_108M

2021 Public Relations Merit Award

‿ and us / Dubai

Deliveroo and Lush

Self-Timing Soap

Innovation & Transformation / Innovation in Lockdown

OS_PR21_090M

2021 Moving Image Craft Merit Award

Droga5 / New York + Facebook / New York

Facebook

Never Lost

Editing / Single

OS_MI21_068M

2021 Film Merit Award

CHE Proximity / Australia + Flybuys / Melbourne + DIVISION

Flybuys

Give a Flybuys

Television & VOD / Short Form - Series

OS_FI21_048M

2021 Film Merit Award

Droga5 / New York + Facebook / New York

Facebook

Never Lost

Innovation & Transformation / Innovation in Lockdown

OS_FI21_138M

2021 IP & Products Merit Award

‿ and us / Dubai

Deliveroo and Lush

Self-Timing Soap

Physical Product

OS_IP21_011M

2021 Moving Image Craft Merit Award

Droga5 / New York + Facebook / New York

Facebook

Never Lost

Innovation & Transformation / Innovation in Lockdown

OS_MI21_109M

2021 Integrated Merit Award

Mother / Los Angeles + Postmates / San Francisco

Postmates

When All You Can Food Is Think About

Integrated Branding Campaign

OS_IG21_023M

2021 Branded Entertainment Merit Award

Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial

Instagram

Everyday

User-Generated Content

OS_BE21_069M

2021 Direct Marketing Merit Award

‿ and us / Dubai

Deliveroo and Lush

Self-Timing Soap

Physical Items

OS_DM21_045M

2021 Radio & Audio Merit Award

MullenLowe MENA FZ LLC / Dubai + Sonido Antro / Miami + Marketiers / Dubai + Pixel Plus Media / Dubai

Mobily

ProtectSet

Innovation & Transformation / Innovation in Radio & Audio

OS_RA21_056M

2021 Film Merit Award

Droga5 / New York + Facebook / New York

Facebook

Never Lost

Online Films & Video / Long Form - Single

OS_FI21_084M

2021 Film Merit Award

The Bloc / New York

Tribute

Instant Doctor

Online Films & Video / Long Form - Single

OS_FI21_106M

2021 Radio & Audio Merit Award

‿ and us / Dubai

Deliveroo

The waiting

Craft / Writing - Single

OS_RA21_037M

2021 Design Merit Award

drawrope / Iwakura

THE TOWER HOTEL NAGOYA

DROPHINS

Typography / Static

OS_DE21_075M

2021 Radio & Audio Merit Award

‿ and us / Dubai

Deliveroo

The waiting

Broadcast / Single

OS_RA21_021M

2021 Integrated Merit Award

Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York

ESPN / State Farm

The Last Dance Deep Fake

Brand Partnerships

OS_IG21_036M

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