The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Promotional / Posters - Series
Sans Forgetica
Agency: Naked Communications / Australia + RMIT University / Melbourne
Client: RMIT University Category: Digital Product
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui Category: Digital & Online / Websites & Mobile
Only for aesthetic eyes
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd Category: Promotional / Collateral Items
Fine Art Transports
Agency: Ruf Lanz, / Zurich
Client: Welti-Furrer Category: Publishing / Trade Publication
The Gift Rapper
Agency: TBD / San Francisco + StubHub / San Francisco
Client: StubHub Category: Digital Design
Coin Flipping
Agency: Masaki Hanahara / Tokyo + vision track / Tokyo
Client: TOKYO MIDTOWN Category: Craft / Illustration
Only for aesthetic eyes
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd Category: Craft / Printing & Paper Craft
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Craft / Printing & Paper Craft
Find Better, Faster
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Online Films & Video / Short Form - Campaign
The origin of life
Agency: SHA inc. / TOKYO
Client: BioClub Tokyo Category: Promotional / Posters - Series
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo
Client: TOPPAN PRINTING CO., LTD. Category: Craft / Art Direction
Uber Presents Da Republic of Brooklyn
Agency: Uber / San Francisco + &Co. / San Francisco + 40 Acres & A Mule / Brooklyn
Client: Uber Category: Online Video / Online-only Video - Campaign
Verizon What You Missed
Agency: R/GA / New York
Client: Verizon Wireless Category: Social Post / Real-time Response
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui Category: Utility
Mailchimp Customer Experience
Agency: R/GA / New York
Client: Mailchimp Category: Craft - Mobile UX / UI / Interface Design
Book + Plant + Hair = fossette
Agency: knot / Tokyo
Client: fossette hair Ginza Category: Craft / Illustration
Sans Forgetica
Agency: Naked Communications / Australia + RMIT University / Melbourne
Client: RMIT University Category: Typography / Typeface Design
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui Category: Applications
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO Category: Innovation in Design
Sans Forgetica
Agency: Naked Communications / Australia + RMIT University / Melbourne
Client: RMIT University Category: Innovation in Design
Verizon What You Missed
Agency: R/GA / New York
Client: Verizon Wireless Category: Creative Use of Data / Targeting
Boxes
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Online Films & Video / Short Form - Single
Cherry Picker
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Online Films & Video / Short Form - Single
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui Category: Creative Use of Data / Data Visualization
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Craft / Typography
Dieline
Agency: Jones Knowles Ritchie / New York
Client: Dieline Category: Branding / Identity System
Fragment Experience
Agency: Sid Lee / Montreal + Fragment Experience / Matane
Client: Fragment Experience Category: Branding / Identity System
Sans Forgetica
Agency: Naked Communications / Australia + RMIT University / Melbourne
Client: RMIT University Category: Creative Effectiveness
Impact of USPS Operation Santa
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Creative Effectiveness / Single Country or Region
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO Category: Use of Technology
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui Category: Websites / Utility
Did You Mean MailChimp?
Agency: The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York
Client: MailChimp Category: Broadcast / Short Form - Campaign
Always Be Working
Agency: KBS / New York + 1One Production / Montreal
Client: Monster.com Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui Category: Data Visualization / Dynamic
The Last da Vinci
Agency: Droga5 / New York + Chelsea Pictures / New York
Client: Christie's Category: Digital / Social Media & Viral Marketing - Single
Stop The Cycle
Agency: VML South Africa / Cape Town
Client: Huffington Post South Africa Category: Mobile Advertising
Stop The Cycle
Agency: VML South Africa / Cape Town
Client: Huffington Post South Africa Category: Online Advertising / Banners
One Foot Out the Door
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Under 100K Budget
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui Category: Craft / Dynamic Data Visualization
We Can Do IT
Agency: 180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice
Client: University of Phoenix Category: Broadcast / Short Form - Single
The Bridge
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd Category: Promotional / Posters - Series
New advertising platform 2017–2020
Agency: lg2 / Montreal
Client: Parc Olympique Category: Promotional / Posters - Series
Death Penalty
Agency: DDB Group Germany / Düsseldorf
Client: Global 2000 Category: Craft / Illustration - Single or Campaign
Freedom Is Electric
Agency: 750mph / London + WCRS / London + Outsider / London
Client: EON Category: Craft - Sound Design / Single
BALD
Agency: Ogilvy & Mather Colombia / Bogota
Client: SOVIP Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui Category: Craft / Use of Digital Technology - Single or Campaign
Death Penalty
Agency: DDB Group Germany / Düsseldorf
Client: Global 2000 Category: Craft / Art Direction - Single or Campaign
Award:
2019 Moving Image Craft Silver Pencil
Agency:
750mph / London
Client:
Three
Title:
Phones Are Good
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI19039S
Award:
2019 Design Bronze Pencil
Agency:
SHA inc. / TOKYO
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19032B
Award:
2019 Intellectual Property Bronze Pencil
Agency:
Naked Communications / Australia + RMIT University / Melbourne
Client:
RMIT University
Title:
Sans Forgetica
Category:
Digital Product
Annual ID:
OS_IP19006B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19018B
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
good mornings Co., Ltd
Title:
Only for aesthetic eyes
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19147M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ruf Lanz, / Zurich
Client:
Welti-Furrer
Title:
Fine Art Transports
Category:
Publishing / Trade Publication
Annual ID:
OS_PO19080M
Award:
2019 Design Merit Award
Agency:
R/GA / New York
Client:
Mailchimp
Title:
Mailchimp Customer Experience
Category:
Digital Design
Annual ID:
OS_DE19171M
Award:
2019 Design Merit Award
Agency:
TBD / San Francisco + StubHub / San Francisco
Client:
StubHub
Title:
The Gift Rapper
Category:
Digital Design
Annual ID:
OS_DE19174M
Award:
2019 Print & Outdoor Merit Award
Agency:
Masaki Hanahara / Tokyo + vision track / Tokyo
Client:
TOKYO MIDTOWN
Title:
Coin Flipping
Category:
Craft / Illustration
Annual ID:
OS_PO19147M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
good mornings Co., Ltd
Title:
Only for aesthetic eyes
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19218M
Award:
2019 Design Merit Award
Agency:
SHA inc. / TOKYO
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19221M
Award:
2019 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
Find Better, Faster
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI19069M
Award:
2019 Design Merit Award
Agency:
SHA inc. / TOKYO
Client:
BioClub Tokyo
Title:
The origin of life
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19126M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TOPPAN PRINTING CO., LTD.
Title:
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Category:
Craft / Art Direction
Annual ID:
OS_DE19206M
Award:
2019 Interactive & Online Merit Award
Agency:
Uber / San Francisco + &Co. / San Francisco + 40 Acres & A Mule / Brooklyn
Client:
Uber
Title:
Uber Presents Da Republic of Brooklyn
Category:
Online Video / Online-only Video - Campaign
Annual ID:
OS_IN19063M
Award:
2019 Social Media Merit Award
Agency:
R/GA / New York
Client:
Verizon Wireless
Title:
Verizon What You Missed
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19047M
Award:
2019 Mobile Merit Award
Agency:
Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Utility
Annual ID:
OS_MO19026M
Award:
2019 Digital Craft Merit Award
Agency:
R/GA / New York
Client:
Mailchimp
Title:
Mailchimp Customer Experience
Category:
Craft - Mobile UX / UI / Interface Design
Annual ID:
OS_DC19027M
Award:
2019 Design Merit Award
Agency:
knot / Tokyo
Client:
fossette hair Ginza
Title:
Book + Plant + Hair = fossette
Category:
Craft / Illustration
Annual ID:
OS_DE19209M
Award:
2019 Design Merit Award
Agency:
Naked Communications / Australia + RMIT University / Melbourne
Client:
RMIT University
Title:
Sans Forgetica
Category:
Typography / Typeface Design
Annual ID:
OS_DE19117M
Award:
2019 Mobile Merit Award
Agency:
Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Applications
Annual ID:
OS_MO19023M
Award:
2019 Design Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Innovation in Design
Annual ID:
OS_DE19224M
Award:
2019 Design Merit Award
Agency:
Naked Communications / Australia + RMIT University / Melbourne
Client:
RMIT University
Title:
Sans Forgetica
Category:
Innovation in Design
Annual ID:
OS_DE19227M
Award:
2019 Creative Use of Data Merit Award
Agency:
R/GA / New York
Client:
Verizon Wireless
Title:
Verizon What You Missed
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19022M
Award:
2019 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
Boxes
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI19064M
Award:
2019 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
Cherry Picker
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI19065M
Award:
2019 Creative Use of Data Merit Award
Agency:
Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU19017M
Award:
2019 Print & Outdoor Merit Award
Agency:
SHA inc. / TOKYO
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Craft / Typography
Annual ID:
OS_PO19153M
Award:
2019 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Dieline
Title:
Dieline
Category:
Branding / Identity System
Annual ID:
OS_DE19087M
Award:
2019 Design Merit Award
Agency:
Sid Lee / Montreal + Fragment Experience / Matane
Client:
Fragment Experience
Title:
Fragment Experience
Category:
Branding / Identity System
Annual ID:
OS_DE19091M
Award:
2019 Creative Effectiveness Merit Award
Agency:
Naked Communications / Australia + RMIT University / Melbourne
Client:
RMIT University
Title:
Sans Forgetica
Category:
Creative Effectiveness
Annual ID:
OS_CE19018M
Award:
2019 Creative Effectiveness Merit Award
Agency:
MRM//McCann / New York
Client:
United States Postal Service
Title:
Impact of USPS Operation Santa
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19030M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Use of Technology
Annual ID:
OS_EX19055M
Award:
2018 Interactive Gold Pencil
Agency:
GREY / SAO PAULO + GREY / LATAM + GREY / -
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Websites / Utility
Annual ID:
OS_IN18005G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Broadcast / Short Form - Campaign
Annual ID:
OS_BE18004G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
KBS / New York + 1One Production / Montreal
Client:
Monster.com
Title:
Always Be Working
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Annual ID:
OS_PO18039G
Award:
2018 Design Gold Pencil
Agency:
GREY / SAO PAULO + GREY / LATAM + GREY / -
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE18041G
Award:
2018 Direct Marketing Silver Pencil
Agency:
Droga5 / New York + Chelsea Pictures / New York
Client:
Christie's
Title:
The Last da Vinci
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18017S
Award:
2018 Mobile Silver Pencil
Agency:
VML South Africa / Cape Town
Client:
Huffington Post South Africa
Title:
Stop The Cycle
Category:
Mobile Advertising
Annual ID:
OS_MO18013S
Award:
2018 Interactive Silver Pencil
Agency:
VML South Africa / Cape Town
Client:
Huffington Post South Africa
Title:
Stop The Cycle
Category:
Online Advertising / Banners
Annual ID:
OS_IN18010S
Award:
2018 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
One Foot Out the Door
Category:
Under 100K Budget
Annual ID:
OS_FI18161M
Award:
2018 Interactive Merit Award
Agency:
GREY / SAO PAULO + GREY / LATAM + GREY / -
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18078M
Award:
2018 Branded Entertainment Merit Award
Agency:
180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice
Client:
University of Phoenix
Title:
We Can Do IT
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE18050M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
good mornings Co., Ltd
Title:
The Bridge
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18127M
Award:
2018 Design Merit Award
Agency:
lg2 / Montreal
Client:
Parc Olympique
Title:
New advertising platform 2017–2020
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18129M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf
Client:
Global 2000
Title:
Death Penalty
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO18175M
Award:
2018 Moving Image Craft Merit Award
Agency:
750mph / London + WCRS / London + Outsider / London
Client:
EON
Title:
Freedom Is Electric
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI180132M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
SOVIP
Title:
BALD
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO18124M
Award:
2018 Direct Marketing Merit Award
Agency:
GREY / SAO PAULO + GREY / LATAM + GREY / -
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_DI18098M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf
Client:
Global 2000
Title:
Death Penalty
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18161M