The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Corporate Social Responsibility (CSR) / Purpose-led Marketing

Award

Agency

Client

Title

Category

Annual ID

Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Give Registry Agency: Clemenger BBDO / Melbourne Client: Myer Category: Integrated Campaign
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Events & Experiential
The Truth is Hard to Find Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: New York Times Category: Under 100K Budget
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Use of Technology
USPS - Operation Santa Agency: MRM//McCann / New York Client: United States Postal Service Category: Media Relations
Give Registry Agency: Clemenger BBDO / Melbourne Client: Myer Category: Media Relations
I'm With The Banned Agency: Spotify In-House / New York Client: Spotify Category: Online / Long Form - Campaign
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Experiential / Live Events
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Live Events
The Truth is Hard to Find Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles Client: New York Times Category: Integrated Branding
Responsibly the beer Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London Client: Ubrew Category: Integrated Branding
Fearless Girl Agency: McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware Client: State Street Global Advisors Category: Experiential / Environmental / Ambient Media - Single
Don't Text and Drive Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Craft / Illustration - Single or Campaign
The Truth is Hard to Find Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: New York Times Category: Craft - Editing / Campaign
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Direction / Single
Ash to Art Agency: J. Walter Thompson / London Client: Glasgow School of Art Category: Experimental / Internal Projects / R&D
Tactile Agency: McCann / New York Client: Microsoft Category: Experimental / Internal Projects / R&D
P&G My Black is Beautiful | The Talk Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH Client: P&G Category: Broadcast / Long Form - Single
Stacy's Stands with You Agency: Goodby Silverstein & Partners / San Francisco Client: Stacy's Pita Chips Category: Packaging / Specialty
#MoreThanARefugee Agency: Flying Object / London Client: YouTube / International Rescue Committee Category: Influencer Marketing / Single Channel
The Truth is Hard to Find - Bryan Denton Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: New York Times Category: Television / Long Form - Single
The Truth is Hard to Find - Tyler Hicks Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: New York Times Category: Television / Long Form - Single
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Guerrilla Marketing
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: CMO Pencil
Bullying Jr. Agency: DAVID / Miami + Smuggler / LA Client: Burger King Category: Ambient Media / Live Events
The Bulletproof Flag Agency: Sid Lee / Toronto Client: Black Lives Matter Canada Category: Branding / Collateral Item - Single
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Applications
2minuteshowersongs Agency: King James Group / Cape Town Client: Sanlam Category: Real-Time Response / Activity / Proactive Communications
DB Export Beer Bottle Sand Agency: Colenso BBDO / Auckland Client: DB Breweries / Heineken NZ Category: Innovation in Cross-Platform / Experiential
The Truth is Hard to Find - Daniel Berehulak Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: New York Times Category: Online Films & Video / Long Form - Single
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Utility
Immortal Adoption Agency: BBDO / Bangkok Client: Thai Dog House Category: Utility
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Online / Short Form - Campaign
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Brand Voice
Sea Hero Quest - Virtual Reality Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London Client: Deutsche Telekom Category: Experiential / Virtual Reality (VR)
2minuteshowersongs Agency: King James Group / Cape Town Client: Sanlam Category: Experiential Radio
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Promotional / Collateral Items - Single or Series
The Bulletproof Flag Agency: Sid Lee / Toronto Client: Black Lives Matter Canada Category: Promotional / Collateral Items - Single or Series
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: User Activation
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Cultural Driver
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Cultural Driver
USPS - Operation Santa Agency: MRM//McCann / New York Client: United States Postal Service Category: Innovation in Interactive / Online
Say It Tika Agency: FCB New Zealand / Auckland/ Wellington Client: Vodafone New Zealand Category: Branded Social Post / Single
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Digital Product
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Writing / Single
The Pregnancy Pause Agency: Mother / New York Client: Mother Category: Community Building
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Community Building
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Innovation in Print & Outdoor / Ambient Media

2018 Direct Marketing Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

OS_DI18004G

2018 Public Relations Gold Pencil

Clemenger BBDO / Melbourne

Myer

Give Registry

Integrated Campaign

OS_PR18029G

2018 Public Relations Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Events & Experiential

OS_PR18005G

2018 Film Gold Pencil

Droga5 / New York + Chromista / Los Angeles + The Mill / New York

New York Times

The Truth is Hard to Find

Under 100K Budget

OS_FI18040G

2018 Mobile Silver Pencil

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Use of Technology

OS_MO18017S

2018 Public Relations Gold Pencil

MRM//McCann / New York

United States Postal Service

USPS - Operation Santa

Media Relations

OS_PR18001G

2018 Public Relations Silver Pencil

Clemenger BBDO / Melbourne

Myer

Give Registry

Media Relations

OS_PR18002S

2018 Branded Entertainment Gold Pencil

Spotify In-House / New York

Spotify

I'm With The Banned

Online / Long Form - Campaign

OS_BE18019G

2018 Print & Outdoor Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18043G

2018 Branded Entertainment Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Experiential / Live Events

OS_BE18034G

2018 Branded Entertainment Silver Pencil

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Experiential / Live Events

OS_BE18036S

2018 Cross-Platform Gold Pencil

Droga5 / New York + Second Child / New York + Chromista / Los Angeles

New York Times

The Truth is Hard to Find

Integrated Branding

OS_CP18005G

2018 Cross-Platform Bronze Pencil

McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London

Ubrew

Responsibly the beer

Integrated Branding

OS_CP18010B

2018 Design Gold Pencil

McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware

State Street Global Advisors

Fearless Girl

Experiential / Environmental / Ambient Media - Single

OS_DE18045G

2018 Print & Outdoor Silver Pencil

La Comunidad / Buenos Aires

City of Buenos Aires

Don't Text and Drive

Craft / Illustration - Single or Campaign

OS_PO18063S

2018 Moving Image Craft Gold Pencil

Droga5 / New York + Chromista / Los Angeles + The Mill / New York

New York Times

The Truth is Hard to Find

Craft - Editing / Campaign

OS_MI18020G

2018 Moving Image Craft Gold Pencil

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Craft - Direction / Single

OS_MI18001G

2018 Intellectual Property Gold Pencil

J. Walter Thompson / London

Glasgow School of Art

Ash to Art

Experimental / Internal Projects / R&D

OS_IP18011G

2018 Intellectual Property Bronze Pencil

McCann / New York

Microsoft

Tactile

Experimental / Internal Projects / R&D

OS_IP18012B

2018 Branded Entertainment Gold Pencil

Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH

P&G

P&G My Black is Beautiful | The Talk

Broadcast / Long Form - Single

OS_BE18005G

2018 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Stacy's Pita Chips

Stacy's Stands with You

Packaging / Specialty

OS_DE18037B

2018 Social Influencer Marketing Silver Pencil

Flying Object / London

YouTube / International Rescue Committee

#MoreThanARefugee

Influencer Marketing / Single Channel

OS_SI18003S

2018 Film Gold Pencil

Droga5 / New York + Chromista / Los Angeles + The Mill / New York

New York Times

The Truth is Hard to Find - Bryan Denton

Television / Long Form - Single

OS_FI18009G

2018 Film Gold Pencil

Droga5 / New York + Chromista / Los Angeles + The Mill / New York

New York Times

The Truth is Hard to Find - Tyler Hicks

Television / Long Form - Single

OS_FI18010G

2018 Direct Marketing Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Guerrilla Marketing

OS_DI18024G

2018 CMO Pencil Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

CMO Pencil

OS_CMO18001G

2018 Direct Marketing Bronze Pencil

DAVID / Miami + Smuggler / LA

Burger King

Bullying Jr.

Ambient Media / Live Events

OS_DI18013B

2018 Design Bronze Pencil

Sid Lee / Toronto

Black Lives Matter Canada

The Bulletproof Flag

Branding / Collateral Item - Single

OS_DE18006B

2018 Mobile Bronze Pencil

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Applications

OS_MO18006B

2018 Public Relations Silver Pencil

King James Group / Cape Town

Sanlam

2minuteshowersongs

Real-Time Response / Activity / Proactive Communications

OS_PR18027S

2018 Cross-Platform Bronze Pencil

Colenso BBDO / Auckland

DB Breweries / Heineken NZ

DB Export Beer Bottle Sand

Innovation in Cross-Platform / Experiential

OS_CP18021B

2018 Film Gold Pencil

Droga5 / New York + Chromista / Los Angeles + The Mill / New York

New York Times

The Truth is Hard to Find - Daniel Berehulak

Online Films & Video / Long Form - Single

OS_FI18024G

2018 Mobile Gold Pencil

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Utility

OS_MO18007G

2018 Mobile Bronze Pencil

BBDO / Bangkok

Thai Dog House

Immortal Adoption

Utility

OS_MO18009B

2018 Branded Entertainment Bronze Pencil

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Online / Short Form - Campaign

OS_BE18013B

2018 Public Relations Silver Pencil

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Brand Voice

OS_PR18020S

2018 Interactive Bronze Pencil

Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London

Deutsche Telekom

Sea Hero Quest - Virtual Reality

Experiential / Virtual Reality (VR)

OS_IN18016B

2018 Radio Silver Pencil

King James Group / Cape Town

Sanlam

2minuteshowersongs

Experiential Radio

OS_RA18014S

2018 Design Gold Pencil

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Promotional / Collateral Items - Single or Series

OS_DE18027G

2018 Design Silver Pencil

Sid Lee / Toronto

Black Lives Matter Canada

The Bulletproof Flag

Promotional / Collateral Items - Single or Series

OS_DE18031S

2018 Responsive Environments Silver Pencil

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

User Activation

OS_RE18001S

2018 Cultural Driver Gold Pencil

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Cultural Driver

OS_CD18001G

2018 Cultural Driver Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Cultural Driver

OS_CD18002G

2018 Interactive Silver Pencil

MRM//McCann / New York

United States Postal Service

USPS - Operation Santa

Innovation in Interactive / Online

OS_IN18034S

2018 Social Media Bronze Pencil

FCB New Zealand / Auckland/ Wellington

Vodafone New Zealand

Say It Tika

Branded Social Post / Single

OS_SM18005B

2018 Intellectual Property Bronze Pencil

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Digital Product

OS_IP18007B

2018 Moving Image Craft Gold Pencil

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Craft - Writing / Single

OS_MI18011G

2018 Public Relations Silver Pencil

Mother / New York

Mother

The Pregnancy Pause

Community Building

OS_PR18016S

2018 Public Relations Bronze Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Community Building

OS_PR18017B

2018 Print & Outdoor Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Innovation in Print & Outdoor / Ambient Media

OS_PO18072G

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