The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Durable Consumer Goods / Home Appliances

Award

Agency

Client

Title

Category

Annual ID

7:1 Furniture Collection Agency: BBDO BANGKOK / Bangkok Client: Homepro Category: Innovation in Design
Black Friday (Re)Sale Agency: Hjaltelin Stahl / Copenhagen K Client: IKEA Denmark Category: Reputation Management
Galaxy Graffiti Agency: Cheil Worldwide / Seoul + Tangible Interaction / Vancouver Client: Samsung Electronics Category: Immersive Spaces
APARTMENTEKA Agency: Instinct / Moscow Client: IKEA Category: Websites
GG Möbel – Legacy of Mastery continued Agency: ANTI / Group Client: GG Möbel Category: Branding / Logo
IKEA. SHOPPING LULLABY Agency: Instinct / Moscow Client: IKEA Category: Visual & Audio Craft / Sound
Black Friday (Re)Sale Agency: Hjaltelin Stahl / Copenhagen K Client: IKEA Denmark Category: Digital & Online / Banners & Pop-ups
Hailstorm in Istanbul Agency: TBWA\ / Istanbul Client: IKEA Category: Social Post / Real-time Response
Painted by Paint Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Art Direction
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Branding / Brand Installations
Paint flow Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Out-of-Home / Experiential & Installations - Single
Seen by TRECA Agency: SID LEE / PARIS Client: ADOVA Category: Spaces & Immersive / Brand Installations
Dutch Masterjuices Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam Client: Ogilvy & Mather Singapore Category: Spaces & Immersive / Brand Installations
Fleeting Beauty Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo Client: KOKUYO Co.,Ltd. Category: Craft / Art Direction
Paint flow Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Art Direction
The All-In Promo Agency: DAVID / Buenos Aires Client: NEWSAN /Noblex Category: Digital & Online / Social Media & Viral Marketing - Single
What Matters is Inside Agency: Passion Paris Production / Paris + Buzzman / Paris + Delsey / Tremblay-en-France Client: Delsey Category: Craft - Animation / Single
Paint flow Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Publishing / Newspaper - Campaign
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Experiential / Live Events
Painted by Paint Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Extended Campaign - Posters & Out of Home
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Spaces & Immersive / Brand-Owned Experiences
Logo moulded in iron Agency: ANTI / Norway Client: Nedre Foss Category: Branding / Logo
Fleeting Beauty Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo Client: KOKUYO Co.,Ltd. Category: Craft / Printing & Paper Craft
Lamp 2 Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto Client: IKEA Category: Short Form Video / Single
Seen by TRECA Agency: SID LEE / PARIS Client: ADOVA Category: Experiential / Brand Installations
Dutch Masterjuices Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam Client: Ogilvy & Mather Singapore Category: Experiential / Brand Installations
Painted by Paint Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Illustration
The Indoor Generation Agency: &Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen Client: VELUX Category: Online Video / Online-only Video - Single
Seen by TRECA Agency: SID LEE / PARIS Client: ADOVA Category: Out-of-Home / Experiential & Installations - Single
Kungfu Water Agency: The Nine X Insight Group / Shanghai Client: Vatti / Trinity Healthy Dishwasher Category: Moving Image / Single
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Social Engagement / Community Building
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Publishing / Magazine - Single
The Eclipse Case Study Agency: Nest Labs / Palo Alto Client: Nest Category: Innovation in Responsive Environments
IKEA´s response to Balenciaga Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
ChopChop1.0_AtomicBombPig Agency: Amber China / Shanghai Client: ASD Ammeloo Chef's Edition Knife series Category: Craft / Illustration - Single or Campaign
ChopChop1.0_DynamicCow Agency: Amber China / Shanghai Client: ASD Ammeloo Chef's Edition Knife series Category: Craft / Illustration - Single or Campaign
IKEA´s response to Balenciaga Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Real-Time Response / Activity / Proactive Communications
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Innovation in Print & Outdoor / Print
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign
The Eclipse Case Study Agency: Nest Labs / Palo Alto Client: Nest Category: Use of Technology
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Innovation in Direct
Trust Is Power Agency: Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC Client: Duracell Category: Craft - Direction / Campaign
ChopChop 2.0 Campaign Agency: Illusion, / Bangkok + Amber China / Shanghai Client: ASD Ammeloo Chef's Edition Knife series Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
IKEA Da Vinci Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
This charges everything Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Brand Voice
The Home Depot Built-In Pins Agency: 22squared / Atlanta, Tampa + 22Pictures / Atlanta Client: The Home Depot, Inc. Category: Branded Social Post / Campaign
Nespresso "Comin' Home" Agency: Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica Client: McCann Category: Craft - Editing / Single
Samsung Gear VR Wonderland Agency: McKinney / New York + Cheil Worldwide / Seoul Client: Samsung Electronics Category: Branding / Brand Installations

2020 Design Silver Pencil

BBDO BANGKOK / Bangkok

Homepro

7:1 Furniture Collection

Innovation in Design

OS_DE20_061S

2020 Public Relations Bronze Pencil

Hjaltelin Stahl / Copenhagen K

IKEA Denmark

Black Friday (Re)Sale

Reputation Management

OS_PR20_019B

2020 Experiential & Immersive Bronze Pencil

Cheil Worldwide / Seoul + Tangible Interaction / Vancouver

Samsung Electronics

Galaxy Graffiti

Immersive Spaces

OS_EX20_010B

2020 Interactive & Online Silver Pencil

Instinct / Moscow

IKEA

APARTMENTEKA

Websites

OS_IN20_004S

2020 Design Merit Award

ANTI / Group

GG Möbel

GG Möbel – Legacy of Mastery continued

Branding / Logo

OS_DE20_068M

2020 Digital Craft Merit Award

Instinct / Moscow

IKEA

IKEA. SHOPPING LULLABY

Visual & Audio Craft / Sound

OS_DC20_048M

2020 Direct Marketing Merit Award

Hjaltelin Stahl / Copenhagen K

IKEA Denmark

Black Friday (Re)Sale

Digital & Online / Banners & Pop-ups

OS_DI20_086M

2019 Social Media Bronze Pencil

TBWA\ / Istanbul

IKEA

Hailstorm in Istanbul

Social Post / Real-time Response

OS_SM19011B

2019 Print & Outdoor Silver Pencil

Taproot Dentsu / Mumbai

Dulux Paints

Painted by Paint

Craft / Art Direction

OS_PO19043S

2019 Design Bronze Pencil

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Branding / Brand Installations

OS_DE19015B

2019 Print & Outdoor Bronze Pencil

Taproot Dentsu / Mumbai

Dulux Paints

Paint flow

Out-of-Home / Experiential & Installations - Single

OS_PO19036B

2019 Experiential & Immersive Merit Award

SID LEE / PARIS

ADOVA

Seen by TRECA

Spaces & Immersive / Brand Installations

OS_EX19034M

2019 Experiential & Immersive Merit Award

Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam

Ogilvy & Mather Singapore

Dutch Masterjuices

Spaces & Immersive / Brand Installations

OS_EX19039M

2019 Design Merit Award

KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo

KOKUYO Co.,Ltd.

Fleeting Beauty

Craft / Art Direction

OS_DE19200M

2019 Experiential & Immersive Merit Award

Taproot Dentsu / Mumbai

Dulux Paints

Paint flow

Craft / Art Direction

OS_EX19060M

2019 Direct Marketing Merit Award

DAVID / Buenos Aires

NEWSAN /Noblex

The All-In Promo

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19075M

2019 Moving Image Craft Merit Award

Passion Paris Production / Paris + Buzzman / Paris + Delsey / Tremblay-en-France

Delsey

What Matters is Inside

Craft - Animation / Single

OS_MI19093M

2019 Print & Outdoor Merit Award

Taproot Dentsu / Mumbai

Dulux Paints

Paint flow

Publishing / Newspaper - Campaign

OS_PO19068M

2019 Direct Marketing Merit Award

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Experiential / Live Events

OS_DI19061M

2019 Print & Outdoor Merit Award

Taproot Dentsu / Mumbai

Dulux Paints

Painted by Paint

Extended Campaign - Posters & Out of Home

OS_PO19126M

2019 Experiential & Immersive Merit Award

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Spaces & Immersive / Brand-Owned Experiences

OS_EX19047M

2019 Design Merit Award

ANTI / Norway

Nedre Foss

Logo moulded in iron

Branding / Logo

OS_DE19081M

2019 Design Merit Award

KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo

KOKUYO Co.,Ltd.

Fleeting Beauty

Craft / Printing & Paper Craft

OS_DE19219M

2019 Branded Entertainment Merit Award

Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto

IKEA

Lamp 2

Short Form Video / Single

OS_BE19053M

2019 Branded Entertainment Merit Award

SID LEE / PARIS

ADOVA

Seen by TRECA

Experiential / Brand Installations

OS_BE19086M

2019 Branded Entertainment Merit Award

Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam

Ogilvy & Mather Singapore

Dutch Masterjuices

Experiential / Brand Installations

OS_BE19091M

2019 Print & Outdoor Merit Award

Taproot Dentsu / Mumbai

Dulux Paints

Painted by Paint

Craft / Illustration

OS_PO19144M

2019 Interactive & Online Merit Award

&Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen

VELUX

The Indoor Generation

Online Video / Online-only Video - Single

OS_IN19060M

2019 Print & Outdoor Merit Award

SID LEE / PARIS

ADOVA

Seen by TRECA

Out-of-Home / Experiential & Installations - Single

OS_PO19117M

2019 Design Merit Award

The Nine X Insight Group / Shanghai

Vatti / Trinity Healthy Dishwasher

Kungfu Water

Moving Image / Single

OS_DE19189M

2019 Social Media Merit Award

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Social Engagement / Community Building

OS_SM19061M

2018 Print & Outdoor Gold Pencil

Akestam Holst / Stockholm

IKEA Sweden

IKEA Pee Ad

Publishing / Magazine - Single

OS_PO18010G

2018 Responsive Environments Gold Pencil

Nest Labs / Palo Alto

Nest

The Eclipse Case Study

Innovation in Responsive Environments

OS_RE18009G

2018 Social Media Silver Pencil

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA´s response to Balenciaga

Branded Social Post / Real-Time Response

OS_SM18010S

2018 Print & Outdoor Silver Pencil

Amber China / Shanghai

ASD Ammeloo Chef's Edition Knife series

ChopChop1.0_AtomicBombPig

Craft / Illustration - Single or Campaign

OS_PO18061S

2018 Print & Outdoor Silver Pencil

Amber China / Shanghai

ASD Ammeloo Chef's Edition Knife series

ChopChop1.0_DynamicCow

Craft / Illustration - Single or Campaign

OS_PO18062S

2018 Public Relations Bronze Pencil

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA´s response to Balenciaga

Real-Time Response / Activity / Proactive Communications

OS_PR18028B

2018 Print & Outdoor Gold Pencil

Akestam Holst / Stockholm

IKEA Sweden

IKEA Pee Ad

Innovation in Print & Outdoor / Print

OS_PO18071G

2018 Print & Outdoor Gold Pencil

Akestam Holst / Stockholm

IKEA Sweden

IKEA Pee Ad

Craft / Printing / Production - Single or Campaign

OS_PO18069G

2018 Responsive Environments Gold Pencil

Nest Labs / Palo Alto

Nest

The Eclipse Case Study

Use of Technology

OS_RE18003G

2018 Direct Marketing Silver Pencil

Akestam Holst / Stockholm

IKEA Sweden

IKEA Pee Ad

Craft / Printing / Production - Single or Campaign

OS_DI18029S

2018 Direct Marketing Merit Award

Akestam Holst / Stockholm

IKEA Sweden

IKEA Pee Ad

Innovation in Direct

OS_DI180105M

2018 Moving Image Craft Merit Award

Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC

Duracell

Trust Is Power

Craft - Direction / Campaign

OS_MI18078M

2018 Print & Outdoor Merit Award

Illusion, / Bangkok + Amber China / Shanghai

ASD Ammeloo Chef's Edition Knife series

ChopChop 2.0 Campaign

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18128M

2018 Social Media Merit Award

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA Da Vinci

Branded Social Post / Real-Time Response

OS_SM18035M

2018 Social Media Merit Award

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

This charges everything

Branded Social Post / Real-Time Response

OS_SM18036M

2018 Public Relations Merit Award

Akestam Holst / Stockholm

IKEA Sweden

IKEA Pee Ad

Brand Voice

OS_PR18055M

2018 Social Media Merit Award

22squared / Atlanta, Tampa + 22Pictures / Atlanta

The Home Depot, Inc.

The Home Depot Built-In Pins

Branded Social Post / Campaign

OS_SM18030M

2018 Moving Image Craft Merit Award

Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica

McCann

Nespresso "Comin' Home"

Craft - Editing / Single

OS_MI18086M

2018 Design Merit Award

McKinney / New York + Cheil Worldwide / Seoul

Samsung Electronics

Samsung Gear VR Wonderland

Branding / Brand Installations

OS_DE18099M

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