The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Innovation & Transformation / Innovation in Gaming
TOTETSU Training Institute
Agency: MOTIVE Inc. / Tokyo + Totetsu Kogyo Co., Ltd. / Tokyo
Client: Totetsu Kogyo Co., Ltd. Category: Spatial Design / Wayfinding
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Web Games / Brand Integration / Placement
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Digital & Online / Websites & Mobile
Later Means Never
Agency: Machine / London + Uncommon Creative Studio / London + Blinkink / London
Client: B&Q Category: Sound Design
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux Category: Innovation & Transformation / Innovation in Public Relations
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux Category: Use of Technology
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Games / Gaming
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Handbutts
Agency: Wunderman Thompson Switzerland AG / Zürich + Geberit International AG / Jona + Eqal Visual Productions AG / Zürich
Client: Geberit International AG Category: Craft / Use of Visuals
Handbutts
Agency: Wunderman Thompson Switzerland AG / Zürich + Geberit International AG / Jona + Eqal Visual Productions AG / Zürich
Client: Geberit International AG Category: Social Media Post / Series
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Online & Mobile
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Ecommerce
The world deserve witnesses
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Leica Category: Craft / Photography
The world deserve witnesses
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Leica Category: Magazine / Series
Protective Coloration Melted in Love
Agency: Puff / Shanghai
Client: Midea Category: Low Budget / 50K - 100K Budget
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux Category: Integrated Digital & Physical Product / Promotional
Mind Reader
Agency: Lucky Generals / London + Amazon / Seattle + Hungry Man / Los Angeles
Client: Amazon Category: Direction / Single
Protective Coloration Melted in Love
Agency: Puff / Shanghai
Client: Midea Category: Craft / Art Direction
IKEA - Knock Knock
Agency: thjnk Berlin GmbH / Berlin
Client: IKEA Deutschland GmbH & Co. KG Category: Television & VOD / Long Form - Single
7:1 Furniture Collection
Agency: BBDO BANGKOK / Bangkok
Client: Homepro Category: Innovation in Design
Black Friday (Re)Sale
Agency: Hjaltelin Stahl / Copenhagen K
Client: IKEA Denmark Category: Reputation Management
Galaxy Graffiti
Agency: Cheil Worldwide / Seoul + Tangible Interaction / Vancouver
Client: Samsung Electronics Category: Immersive Spaces
GG Möbel – Legacy of Mastery continued
Agency: ANTI / Group
Client: GG Möbel Category: Branding / Logo
Black Friday (Re)Sale
Agency: Hjaltelin Stahl / Copenhagen K
Client: IKEA Denmark Category: Digital & Online / Banners & Pop-ups
IKEA. SHOPPING LULLABY
Agency: Instinct / Moscow
Client: IKEA Category: Visual & Audio Craft / Sound
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Craft / Art Direction
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Out-of-Home / Experiential & Installations - Single
Hailstorm in Istanbul
Agency: TBWA\ / Istanbul
Client: IKEA Category: Social Post / Real-time Response
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Branding / Brand Installations
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Experiential / Live Events
What Matters is Inside
Agency: Passion Paris Production / Paris + Buzzman / Paris + Delsey / Tremblay-en-France
Client: Delsey Category: Craft - Animation / Single
The All-In Promo
Agency: DAVID / Buenos Aires
Client: NEWSAN /Noblex Category: Digital & Online / Social Media & Viral Marketing - Single
Dutch Masterjuices
Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam
Client: Ogilvy & Mather Singapore Category: Experiential / Brand Installations
Lamp 2
Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto
Client: IKEA Category: Short Form Video / Single
Seen by TRECA
Agency: SID LEE / PARIS
Client: ADOVA Category: Out-of-Home / Experiential & Installations - Single
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Extended Campaign - Posters & Out of Home
Fleeting Beauty
Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client: KOKUYO Co.,Ltd. Category: Craft / Art Direction
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Craft / Illustration
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Publishing / Newspaper - Campaign
Fleeting Beauty
Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client: KOKUYO Co.,Ltd. Category: Craft / Printing & Paper Craft
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Spaces & Immersive / Brand-Owned Experiences
The Indoor Generation
Agency: &Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen
Client: VELUX Category: Online Video / Online-only Video - Single
Kungfu Water
Agency: The Nine X Insight Group / Shanghai
Client: Vatti / Trinity Healthy Dishwasher Category: Moving Image / Single
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Social Engagement / Community Building
Award:
2022 Gaming Gold Pencil
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
Innovation & Transformation / Innovation in Gaming
Annual ID:
OS22_GA001G
Award:
2022 Design Gold Pencil
Agency:
MOTIVE Inc. / Tokyo + Totetsu Kogyo Co., Ltd. / Tokyo
Client:
Totetsu Kogyo Co., Ltd.
Title:
TOTETSU Training Institute
Category:
Spatial Design / Wayfinding
Annual ID:
OS22_DE014G
Award:
2022 Gaming Silver Pencil
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
Web Games / Brand Integration / Placement
Annual ID:
OS22_GA006S
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS22_DM033B
Award:
2022 Music & Sound Craft Merit Award
Agency:
Machine / London + Uncommon Creative Studio / London + Blinkink / London
Client:
B&Q
Title:
Later Means Never
Category:
Sound Design
Annual ID:
OS22_MS050M
Award:
2022 Public Relations Merit Award
Agency:
Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS22_PR073M
Award:
2022 Creative Use of Data Merit Award
Agency:
Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Use of Technology
Annual ID:
OS22_CU028M
Award:
2022 Branded Entertainment Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
Games / Gaming
Annual ID:
OS22_BE072M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS22_IC029M
Award:
2022 Social Media Merit Award
Agency:
Wunderman Thompson Switzerland AG / Zürich + Geberit International AG / Jona + Eqal Visual Productions AG / Zürich
Client:
Geberit International AG
Title:
Handbutts
Category:
Craft / Use of Visuals
Annual ID:
OS22_SM095M
Award:
2022 Direct Marketing Merit Award
Agency:
Wunderman Thompson Switzerland AG / Zürich + Geberit International AG / Jona + Eqal Visual Productions AG / Zürich
Client:
Geberit International AG
Title:
Handbutts
Category:
Social Media Post / Series
Annual ID:
OS22_DM081M
Award:
2022 Health & Wellness Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
Online & Mobile
Annual ID:
OS22_HW046M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
Ecommerce
Annual ID:
OS22_EX037M
Award:
2022 Print Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Leica
Title:
The world deserve witnesses
Category:
Craft / Photography
Annual ID:
OS22_PT062M
Award:
2022 Print Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Leica
Title:
The world deserve witnesses
Category:
Magazine / Series
Annual ID:
OS22_PT032M
Award:
2022 Film Merit Award
Agency:
Puff / Shanghai
Client:
Midea
Title:
Protective Coloration Melted in Love
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS22_FI119M
Award:
2022 IP & Products Merit Award
Agency:
Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Integrated Digital & Physical Product / Promotional
Annual ID:
OS22_IP024M
Award:
2022 Moving Image Craft Merit Award
Agency:
Lucky Generals / London + Amazon / Seattle + Hungry Man / Los Angeles
Client:
Amazon
Title:
Mind Reader
Category:
Direction / Single
Annual ID:
OS22_MI069M
Award:
2022 Health & Wellness Merit Award
Agency:
Leo Burnett / Riyadh
Client:
IKEA
Title:
Don't sleep on it
Category:
Promotional Items
Annual ID:
OS22_HW039M
Award:
2022 Branded Entertainment Merit Award
Agency:
Puff / Shanghai
Client:
Midea
Title:
Protective Coloration Melted in Love
Category:
Craft / Art Direction
Annual ID:
OS22_BE096M
Award:
2022 Film Merit Award
Agency:
thjnk Berlin GmbH / Berlin
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA - Knock Knock
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI064M
Award:
2020 Design Silver Pencil
Agency:
BBDO BANGKOK / Bangkok
Client:
Homepro
Title:
7:1 Furniture Collection
Category:
Innovation in Design
Annual ID:
OS_DE20_061S
Award:
2020 Interactive & Online Silver Pencil
Agency:
Instinct / Moscow
Client:
IKEA
Title:
APARTMENTEKA
Category:
Websites
Annual ID:
OS_IN20_004S
Award:
2020 Public Relations Bronze Pencil
Agency:
Hjaltelin Stahl / Copenhagen K
Client:
IKEA Denmark
Title:
Black Friday (Re)Sale
Category:
Reputation Management
Annual ID:
OS_PR20_019B
Award:
2020 Experiential & Immersive Bronze Pencil
Agency:
Cheil Worldwide / Seoul + Tangible Interaction / Vancouver
Client:
Samsung Electronics
Title:
Galaxy Graffiti
Category:
Immersive Spaces
Annual ID:
OS_EX20_010B
Award:
2020 Design Merit Award
Agency:
ANTI / Group
Client:
GG Möbel
Title:
GG Möbel – Legacy of Mastery continued
Category:
Branding / Logo
Annual ID:
OS_DE20_068M
Award:
2020 Direct Marketing Merit Award
Agency:
Hjaltelin Stahl / Copenhagen K
Client:
IKEA Denmark
Title:
Black Friday (Re)Sale
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DI20_086M
Award:
2020 Digital Craft Merit Award
Agency:
Instinct / Moscow
Client:
IKEA
Title:
IKEA. SHOPPING LULLABY
Category:
Visual & Audio Craft / Sound
Annual ID:
OS_DC20_048M
Award:
2019 Print & Outdoor Silver Pencil
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Craft / Art Direction
Annual ID:
OS_PO19043S
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Paint flow
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19036B
Award:
2019 Social Media Bronze Pencil
Agency:
TBWA\ / Istanbul
Client:
IKEA
Title:
Hailstorm in Istanbul
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19011B
Award:
2019 Design Bronze Pencil
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Branding / Brand Installations
Annual ID:
OS_DE19015B
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Experiential / Live Events
Annual ID:
OS_DI19061M
Award:
2019 Moving Image Craft Merit Award
Agency:
Passion Paris Production / Paris + Buzzman / Paris + Delsey / Tremblay-en-France
Client:
Delsey
Title:
What Matters is Inside
Category:
Craft - Animation / Single
Annual ID:
OS_MI19093M
Award:
2019 Direct Marketing Merit Award
Agency:
DAVID / Buenos Aires
Client:
NEWSAN /Noblex
Title:
The All-In Promo
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19075M
Award:
2019 Branded Entertainment Merit Award
Agency:
SID LEE / PARIS
Client:
ADOVA
Title:
Seen by TRECA
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19086M
Award:
2019 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam
Client:
Ogilvy & Mather Singapore
Title:
Dutch Masterjuices
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19091M
Award:
2019 Branded Entertainment Merit Award
Agency:
Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto
Client:
IKEA
Title:
Lamp 2
Category:
Short Form Video / Single
Annual ID:
OS_BE19053M
Award:
2019 Print & Outdoor Merit Award
Agency:
SID LEE / PARIS
Client:
ADOVA
Title:
Seen by TRECA
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19117M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Paint flow
Category:
Craft / Art Direction
Annual ID:
OS_EX19060M
Award:
2019 Print & Outdoor Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Extended Campaign - Posters & Out of Home
Annual ID:
OS_PO19126M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
Nedre Foss
Title:
Logo moulded in iron
Category:
Branding / Logo
Annual ID:
OS_DE19081M
Award:
2019 Design Merit Award
Agency:
KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client:
KOKUYO Co.,Ltd.
Title:
Fleeting Beauty
Category:
Craft / Art Direction
Annual ID:
OS_DE19200M
Award:
2019 Print & Outdoor Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Craft / Illustration
Annual ID:
OS_PO19144M
Award:
2019 Print & Outdoor Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Paint flow
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19068M
Award:
2019 Design Merit Award
Agency:
KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client:
KOKUYO Co.,Ltd.
Title:
Fleeting Beauty
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19219M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19047M
Award:
2019 Interactive & Online Merit Award
Agency:
&Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen
Client:
VELUX
Title:
The Indoor Generation
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19060M
Award:
2019 Design Merit Award
Agency:
The Nine X Insight Group / Shanghai
Client:
Vatti / Trinity Healthy Dishwasher
Title:
Kungfu Water
Category:
Moving Image / Single
Annual ID:
OS_DE19189M
Award:
2019 Social Media Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19061M
