The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Durable Consumer Goods / Home Appliances
Award
Agency
Client
Title
Category
Annual ID
7:1 Furniture Collection
Agency: BBDO BANGKOK / Bangkok
Client: Homepro Category: Innovation in Design
Black Friday (Re)Sale
Agency: Hjaltelin Stahl / Copenhagen K
Client: IKEA Denmark Category: Reputation Management
Galaxy Graffiti
Agency: Cheil Worldwide / Seoul + Tangible Interaction / Vancouver
Client: Samsung Electronics Category: Immersive Spaces
GG Möbel – Legacy of Mastery continued
Agency: ANTI / Group
Client: GG Möbel Category: Branding / Logo
IKEA. SHOPPING LULLABY
Agency: Instinct / Moscow
Client: IKEA Category: Visual & Audio Craft / Sound
Black Friday (Re)Sale
Agency: Hjaltelin Stahl / Copenhagen K
Client: IKEA Denmark Category: Digital & Online / Banners & Pop-ups
Hailstorm in Istanbul
Agency: TBWA\ / Istanbul
Client: IKEA Category: Social Post / Real-time Response
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Craft / Art Direction
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Branding / Brand Installations
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Out-of-Home / Experiential & Installations - Single
Seen by TRECA
Agency: SID LEE / PARIS
Client: ADOVA Category: Spaces & Immersive / Brand Installations
Dutch Masterjuices
Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam
Client: Ogilvy & Mather Singapore Category: Spaces & Immersive / Brand Installations
Fleeting Beauty
Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client: KOKUYO Co.,Ltd. Category: Craft / Art Direction
The All-In Promo
Agency: DAVID / Buenos Aires
Client: NEWSAN /Noblex Category: Digital & Online / Social Media & Viral Marketing - Single
What Matters is Inside
Agency: Passion Paris Production / Paris + Buzzman / Paris + Delsey / Tremblay-en-France
Client: Delsey Category: Craft - Animation / Single
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Publishing / Newspaper - Campaign
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Experiential / Live Events
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Extended Campaign - Posters & Out of Home
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Spaces & Immersive / Brand-Owned Experiences
Fleeting Beauty
Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client: KOKUYO Co.,Ltd. Category: Craft / Printing & Paper Craft
Lamp 2
Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto
Client: IKEA Category: Short Form Video / Single
Dutch Masterjuices
Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam
Client: Ogilvy & Mather Singapore Category: Experiential / Brand Installations
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Craft / Illustration
The Indoor Generation
Agency: &Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen
Client: VELUX Category: Online Video / Online-only Video - Single
Seen by TRECA
Agency: SID LEE / PARIS
Client: ADOVA Category: Out-of-Home / Experiential & Installations - Single
Kungfu Water
Agency: The Nine X Insight Group / Shanghai
Client: Vatti / Trinity Healthy Dishwasher Category: Moving Image / Single
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Social Engagement / Community Building
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Publishing / Magazine - Single
The Eclipse Case Study
Agency: Nest Labs / Palo Alto
Client: Nest Category: Innovation in Responsive Environments
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Branded Social Post / Real-Time Response
ChopChop1.0_AtomicBombPig
Agency: Amber China / Shanghai
Client: ASD Ammeloo Chef's Edition Knife series Category: Craft / Illustration - Single or Campaign
ChopChop1.0_DynamicCow
Agency: Amber China / Shanghai
Client: ASD Ammeloo Chef's Edition Knife series Category: Craft / Illustration - Single or Campaign
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Real-Time Response / Activity / Proactive Communications
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Innovation in Print & Outdoor / Print
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign
Trust Is Power
Agency: Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC
Client: Duracell Category: Craft - Direction / Campaign
ChopChop 2.0 Campaign
Agency: Illusion, / Bangkok + Amber China / Shanghai
Client: ASD Ammeloo Chef's Edition Knife series Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
IKEA Da Vinci
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Branded Social Post / Real-Time Response
This charges everything
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Branded Social Post / Real-Time Response
The Home Depot Built-In Pins
Agency: 22squared / Atlanta, Tampa + 22Pictures / Atlanta
Client: The Home Depot, Inc. Category: Branded Social Post / Campaign
Nespresso "Comin' Home"
Agency: Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica
Client: McCann Category: Craft - Editing / Single
Samsung Gear VR Wonderland
Agency: McKinney / New York + Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Branding / Brand Installations
Award:
2020 Design Silver Pencil
Agency:
BBDO BANGKOK / Bangkok
Client:
Homepro
Title:
7:1 Furniture Collection
Category:
Innovation in Design
Annual ID:
OS_DE20_061S
Award:
2020 Public Relations Bronze Pencil
Agency:
Hjaltelin Stahl / Copenhagen K
Client:
IKEA Denmark
Title:
Black Friday (Re)Sale
Category:
Reputation Management
Annual ID:
OS_PR20_019B
Award:
2020 Experiential & Immersive Bronze Pencil
Agency:
Cheil Worldwide / Seoul + Tangible Interaction / Vancouver
Client:
Samsung Electronics
Title:
Galaxy Graffiti
Category:
Immersive Spaces
Annual ID:
OS_EX20_010B
Award:
2020 Interactive & Online Silver Pencil
Agency:
Instinct / Moscow
Client:
IKEA
Title:
APARTMENTEKA
Category:
Websites
Annual ID:
OS_IN20_004S
Award:
2020 Design Merit Award
Agency:
ANTI / Group
Client:
GG Möbel
Title:
GG Möbel – Legacy of Mastery continued
Category:
Branding / Logo
Annual ID:
OS_DE20_068M
Award:
2020 Digital Craft Merit Award
Agency:
Instinct / Moscow
Client:
IKEA
Title:
IKEA. SHOPPING LULLABY
Category:
Visual & Audio Craft / Sound
Annual ID:
OS_DC20_048M
Award:
2020 Direct Marketing Merit Award
Agency:
Hjaltelin Stahl / Copenhagen K
Client:
IKEA Denmark
Title:
Black Friday (Re)Sale
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DI20_086M
Award:
2019 Social Media Bronze Pencil
Agency:
TBWA\ / Istanbul
Client:
IKEA
Title:
Hailstorm in Istanbul
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19011B
Award:
2019 Print & Outdoor Silver Pencil
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Craft / Art Direction
Annual ID:
OS_PO19043S
Award:
2019 Design Bronze Pencil
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Branding / Brand Installations
Annual ID:
OS_DE19015B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Paint flow
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19036B
Award:
2019 Experiential & Immersive Merit Award
Agency:
SID LEE / PARIS
Client:
ADOVA
Title:
Seen by TRECA
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19034M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam
Client:
Ogilvy & Mather Singapore
Title:
Dutch Masterjuices
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19039M
Award:
2019 Design Merit Award
Agency:
KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client:
KOKUYO Co.,Ltd.
Title:
Fleeting Beauty
Category:
Craft / Art Direction
Annual ID:
OS_DE19200M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Paint flow
Category:
Craft / Art Direction
Annual ID:
OS_EX19060M
Award:
2019 Direct Marketing Merit Award
Agency:
DAVID / Buenos Aires
Client:
NEWSAN /Noblex
Title:
The All-In Promo
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19075M
Award:
2019 Moving Image Craft Merit Award
Agency:
Passion Paris Production / Paris + Buzzman / Paris + Delsey / Tremblay-en-France
Client:
Delsey
Title:
What Matters is Inside
Category:
Craft - Animation / Single
Annual ID:
OS_MI19093M
Award:
2019 Print & Outdoor Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Paint flow
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19068M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Experiential / Live Events
Annual ID:
OS_DI19061M
Award:
2019 Print & Outdoor Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Extended Campaign - Posters & Out of Home
Annual ID:
OS_PO19126M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19047M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
Nedre Foss
Title:
Logo moulded in iron
Category:
Branding / Logo
Annual ID:
OS_DE19081M
Award:
2019 Design Merit Award
Agency:
KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client:
KOKUYO Co.,Ltd.
Title:
Fleeting Beauty
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19219M
Award:
2019 Branded Entertainment Merit Award
Agency:
Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto
Client:
IKEA
Title:
Lamp 2
Category:
Short Form Video / Single
Annual ID:
OS_BE19053M
Award:
2019 Branded Entertainment Merit Award
Agency:
SID LEE / PARIS
Client:
ADOVA
Title:
Seen by TRECA
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19086M
Award:
2019 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam
Client:
Ogilvy & Mather Singapore
Title:
Dutch Masterjuices
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19091M
Award:
2019 Print & Outdoor Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Craft / Illustration
Annual ID:
OS_PO19144M
Award:
2019 Interactive & Online Merit Award
Agency:
&Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen
Client:
VELUX
Title:
The Indoor Generation
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19060M
Award:
2019 Print & Outdoor Merit Award
Agency:
SID LEE / PARIS
Client:
ADOVA
Title:
Seen by TRECA
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19117M
Award:
2019 Design Merit Award
Agency:
The Nine X Insight Group / Shanghai
Client:
Vatti / Trinity Healthy Dishwasher
Title:
Kungfu Water
Category:
Moving Image / Single
Annual ID:
OS_DE19189M
Award:
2019 Social Media Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19061M
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18010G
Award:
2018 Responsive Environments Gold Pencil
Agency:
Nest Labs / Palo Alto
Client:
Nest
Title:
The Eclipse Case Study
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE18009G
Award:
2018 Social Media Silver Pencil
Agency:
ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client:
IKEA
Title:
IKEA´s response to Balenciaga
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18010S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Amber China / Shanghai
Client:
ASD Ammeloo Chef's Edition Knife series
Title:
ChopChop1.0_AtomicBombPig
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO18061S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Amber China / Shanghai
Client:
ASD Ammeloo Chef's Edition Knife series
Title:
ChopChop1.0_DynamicCow
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO18062S
Award:
2018 Public Relations Bronze Pencil
Agency:
ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client:
IKEA
Title:
IKEA´s response to Balenciaga
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18028B
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Innovation in Print & Outdoor / Print
Annual ID:
OS_PO18071G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO18069G
Award:
2018 Responsive Environments Gold Pencil
Agency:
Nest Labs / Palo Alto
Client:
Nest
Title:
The Eclipse Case Study
Category:
Use of Technology
Annual ID:
OS_RE18003G
Award:
2018 Direct Marketing Silver Pencil
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_DI18029S
Award:
2018 Direct Marketing Merit Award
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Innovation in Direct
Annual ID:
OS_DI180105M
Award:
2018 Moving Image Craft Merit Award
Agency:
Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC
Client:
Duracell
Title:
Trust Is Power
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18078M
Award:
2018 Print & Outdoor Merit Award
Agency:
Illusion, / Bangkok + Amber China / Shanghai
Client:
ASD Ammeloo Chef's Edition Knife series
Title:
ChopChop 2.0 Campaign
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18128M
Award:
2018 Social Media Merit Award
Agency:
ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client:
IKEA
Title:
IKEA Da Vinci
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18035M
Award:
2018 Social Media Merit Award
Agency:
ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client:
IKEA
Title:
This charges everything
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18036M
Award:
2018 Public Relations Merit Award
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Brand Voice
Annual ID:
OS_PR18055M
Award:
2018 Social Media Merit Award
Agency:
22squared / Atlanta, Tampa + 22Pictures / Atlanta
Client:
The Home Depot, Inc.
Title:
The Home Depot Built-In Pins
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18030M
Award:
2018 Moving Image Craft Merit Award
Agency:
Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica
Client:
McCann
Title:
Nespresso "Comin' Home"
Category:
Craft - Editing / Single
Annual ID:
OS_MI18086M
Award:
2018 Design Merit Award
Agency:
McKinney / New York + Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Samsung Gear VR Wonderland
Category:
Branding / Brand Installations
Annual ID:
OS_DE18099M
