The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Durable Goods / Home Appliances

Award

Agency

Client

Title

Category

Annual ID

The Banner That Makes You Like Banners Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow Client: 3M Category: Consumer - Digital / Websites, Microsites & Banners
Long Lasting Sharpness Agency: HEREZIE / PARIS Client: Miyabi - Zwilling J.A. Henckels Category: Consumer - Magazine / Full Page or Spread - Campaign
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Craft - Cinematography / Cinematography
The Banner that Makes You Like Banners Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow Client: 3M Category: Consumer - Advertising / Banners
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal Client: Atlantic Group Category: Consumer - Online Films & Video / Event or Live Webcast - Single
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal Client: Atlantic Group Category: Consumer - Online Films & Video / Long Form - Single
Long Lasting Sharpness Agency: HEREZIE / PARIS Client: Miyabi - Zwilling J.A. Henckels Category: Craft - Art Direction / Art Direction
Cancer Uncensored Agency: McCann / San José Client: Gollo Category: CSR - Experiential Advertising / Experiential Advertising
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Consumer - Ambient / Environmental / Ambient / Environmental
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Wonderful Hold Music Agency: Clemenger BBDO / Melbourne Client: Myer Category: CSR - Music / Music
IKEA. It's that affordable. Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah Client: IKEA Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Philips LED Day Light - Storm Agency: Ogilvy & Mather India / Gurgaon Client: Philips India Category: Craft - Photography - Single or Series / Photography - Single or Series
Moormann Work report Agency: jaeger & jaeger / Ueberlingen Client: Nils Holger Moormann Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Philips LED Day Light - Storm Agency: Ogilvy & Mather India / Gurgaon Client: Philips India Category: Consumer - Magazine / Full Page or Spread - Single
T.O by Lipton - A Revolution in Flavour Agency: Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London Client: Unilever Category: Craft - Cinematography / Cinematography
Cancer Uncensored Agency: McCann / San José Client: Gollo Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The First Accessible Brand Film. Siemens Home Appliances. Agency: Heimat / Hamburg Client: BSH Hausgeräte GmbH Category: Consumer - Immersive / Commercial / Private / Other
It's Really Time to Let Go Agency: CP+B / Miami Client: letgo Category: Consumer - Television / 30 Second - Campaign
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Consumer - Environmental / Immersive Design / Brand Installations
Philips LED Day Light - Storm Agency: Ogilvy & Mather India / Gurgaon Client: Philips India Category: Consumer - Collateral Design / Posters - Single
IKEA. It?s that affordable. Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah Client: IKEA Category: Consumer - Collateral Design / Posters - Series
Awair Agency: R/GA / New York + Bitfinder / Palo Alto Client: Bitfinder Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Keen Home Smart Vent Agency: R/GA / New York + Keen Home / New York Client: Keen Home Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Awair Agency: R/GA / New York + Bitfinder / Palo Alto Client: Bitfinder Category: Consumer - Mobile / Utility

2016 Direct Gold Pencil

BBDO Russia Group / Moscow + Proximity Russia / Moscow

3M

The Banner That Makes You Like Banners

Consumer - Digital / Websites, Microsites & Banners

DI16006G

2016 Print & Outdoor Silver Pencil

HEREZIE / PARIS

Miyabi - Zwilling J.A. Henckels

Long Lasting Sharpness

Consumer - Magazine / Full Page or Spread - Campaign

PO16008S

2016 Film Silver Pencil

Leo Burnett / Saint-Denis + Quad / Clichy

Atlantic Group

37 Days

Craft - Cinematography / Cinematography

FI16081S

2016 Interactive Silver Pencil

BBDO Russia Group / Moscow + Proximity Russia / Moscow

3M

The Banner that Makes You Like Banners

Consumer - Advertising / Banners

IN16017S

2016 Film Bronze Pencil

Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal

Atlantic Group

37 Days

Consumer - Online Films & Video / Event or Live Webcast - Single

FI16036B

2016 Film Bronze Pencil

Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal

Atlantic Group

37 Days

Consumer - Online Films & Video / Long Form - Single

FI16046B

2016 Print & Outdoor Merit Award

HEREZIE / PARIS

Miyabi - Zwilling J.A. Henckels

Long Lasting Sharpness

Craft - Art Direction / Art Direction

PO16224M

2016 Cross-Platform Merit Award

McCann / San José

Gollo

Cancer Uncensored

CSR - Experiential Advertising / Experiential Advertising

CP16071M

2016 Direct Merit Award

Leo Burnett / Saint-Denis + Quad / Clichy

Atlantic Group

37 Days

Consumer - Ambient / Environmental / Ambient / Environmental

DI16076M

2016 Design Merit Award

Leo Burnett / Saint-Denis + Quad / Clichy

Atlantic Group

37 Days

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16232M

2016 Branded Entertainment Merit Award

Clemenger BBDO / Melbourne

Myer

Wonderful Hold Music

CSR - Music / Music

BE16096M

2016 Design Merit Award

Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah

IKEA

IKEA. It's that affordable.

Consumer - Collateral Design / P.O.P. & In-Store - Series

DE16097M

2016 Design Merit Award

Ogilvy & Mather India / Gurgaon

Philips India

Philips LED Day Light - Storm

Craft - Photography - Single or Series / Photography - Single or Series

DE16249M

2016 Design Merit Award

jaeger & jaeger / Ueberlingen

Nils Holger Moormann

Moormann Work report

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16111M

2016 Print & Outdoor Merit Award

Ogilvy & Mather India / Gurgaon

Philips India

Philips LED Day Light - Storm

Consumer - Magazine / Full Page or Spread - Single

PO16096M

2016 Film Merit Award

Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London

Unilever

T.O by Lipton - A Revolution in Flavour

Craft - Cinematography / Cinematography

FI16266M

2016 Print & Outdoor Merit Award

McCann / San José

Gollo

Cancer Uncensored

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16187M

2016 Responsive Environments Merit Award

Heimat / Hamburg

BSH Hausgeräte GmbH

The First Accessible Brand Film. Siemens Home Appliances.

Consumer - Immersive / Commercial / Private / Other

RE16016M

2016 Film Merit Award

CP+B / Miami

letgo

It's Really Time to Let Go

Consumer - Television / 30 Second - Campaign

FI16132M

2016 Design Merit Award

Leo Burnett / Saint-Denis + Quad / Clichy

Atlantic Group

37 Days

Consumer - Environmental / Immersive Design / Brand Installations

DE16174M

2016 Design Merit Award

Ogilvy & Mather India / Gurgaon

Philips India

Philips LED Day Light - Storm

Consumer - Collateral Design / Posters - Single

DE16083M

2016 Design Merit Award

Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah

IKEA

IKEA. It?s that affordable.

Consumer - Collateral Design / Posters - Series

DE16090M

2016 Intellectual Property Merit Award

R/GA / New York + Bitfinder / Palo Alto

Bitfinder

Awair

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16021M

2016 Intellectual Property Merit Award

R/GA / New York + Keen Home / New York

Keen Home

Keen Home Smart Vent

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16022M

2016 UX / UI Merit Award

R/GA / New York + Bitfinder / Palo Alto

Bitfinder

Awair

Consumer - Mobile / Utility

UX16032M

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