The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Durable Goods / Home Appliances
Award
Agency
Client
Title
Category
Annual ID
The Banner That Makes You Like Banners
Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client: 3M Category: Consumer - Digital / Websites, Microsites & Banners
Long Lasting Sharpness
Agency: HEREZIE / PARIS
Client: Miyabi - Zwilling J.A. Henckels Category: Consumer - Magazine / Full Page or Spread - Campaign
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group Category: Craft - Cinematography / Cinematography
The Banner that Makes You Like Banners
Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client: 3M Category: Consumer - Advertising / Banners
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client: Atlantic Group Category: Consumer - Online Films & Video / Event or Live Webcast - Single
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client: Atlantic Group Category: Consumer - Online Films & Video / Long Form - Single
Long Lasting Sharpness
Agency: HEREZIE / PARIS
Client: Miyabi - Zwilling J.A. Henckels Category: Craft - Art Direction / Art Direction
Cancer Uncensored
Agency: McCann / San José
Client: Gollo Category: CSR - Experiential Advertising / Experiential Advertising
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group Category: Consumer - Ambient / Environmental / Ambient / Environmental
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
IKEA. It's that affordable.
Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client: IKEA Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Philips LED Day Light - Storm
Agency: Ogilvy & Mather India / Gurgaon
Client: Philips India Category: Craft - Photography - Single or Series / Photography - Single or Series
Moormann Work report
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Philips LED Day Light - Storm
Agency: Ogilvy & Mather India / Gurgaon
Client: Philips India Category: Consumer - Magazine / Full Page or Spread - Single
T.O by Lipton - A Revolution in Flavour
Agency: Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London
Client: Unilever Category: Craft - Cinematography / Cinematography
Cancer Uncensored
Agency: McCann / San José
Client: Gollo Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The First Accessible Brand Film. Siemens Home Appliances.
Agency: Heimat / Hamburg
Client: BSH Hausgeräte GmbH Category: Consumer - Immersive / Commercial / Private / Other
It's Really Time to Let Go
Agency: CP+B / Miami
Client: letgo Category: Consumer - Television / 30 Second - Campaign
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group Category: Consumer - Environmental / Immersive Design / Brand Installations
Philips LED Day Light - Storm
Agency: Ogilvy & Mather India / Gurgaon
Client: Philips India Category: Consumer - Collateral Design / Posters - Single
IKEA. It?s that affordable.
Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client: IKEA Category: Consumer - Collateral Design / Posters - Series
Awair
Agency: R/GA / New York + Bitfinder / Palo Alto
Client: Bitfinder Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Keen Home Smart Vent
Agency: R/GA / New York + Keen Home / New York
Client: Keen Home Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Awair
Agency: R/GA / New York + Bitfinder / Palo Alto
Client: Bitfinder Category: Consumer - Mobile / Utility
Award:
2016 Direct Gold Pencil
Agency:
BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client:
3M
Title:
The Banner That Makes You Like Banners
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16006G
Award:
2016 Print & Outdoor Silver Pencil
Agency:
HEREZIE / PARIS
Client:
Miyabi - Zwilling J.A. Henckels
Title:
Long Lasting Sharpness
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16008S
Award:
2016 Film Silver Pencil
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy
Client:
Atlantic Group
Title:
37 Days
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16081S
Award:
2016 Interactive Silver Pencil
Agency:
BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client:
3M
Title:
The Banner that Makes You Like Banners
Category:
Consumer - Advertising / Banners
Annual ID:
IN16017S
Award:
2016 Film Bronze Pencil
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Annual ID:
FI16036B
Award:
2016 Film Bronze Pencil
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Online Films & Video / Long Form - Single
Annual ID:
FI16046B
Award:
2016 Print & Outdoor Merit Award
Agency:
HEREZIE / PARIS
Client:
Miyabi - Zwilling J.A. Henckels
Title:
Long Lasting Sharpness
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16224M
Award:
2016 Cross-Platform Merit Award
Agency:
McCann / San José
Client:
Gollo
Title:
Cancer Uncensored
Category:
CSR - Experiential Advertising / Experiential Advertising
Annual ID:
CP16071M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16076M
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy
Client:
Atlantic Group
Title:
37 Days
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16232M
Award:
2016 Branded Entertainment Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Myer
Title:
Wonderful Hold Music
Category:
CSR - Music / Music
Annual ID:
BE16096M
Award:
2016 Design Merit Award
Agency:
Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client:
IKEA
Title:
IKEA. It's that affordable.
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Annual ID:
DE16097M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Philips India
Title:
Philips LED Day Light - Storm
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16249M
Award:
2016 Design Merit Award
Agency:
jaeger & jaeger / Ueberlingen
Client:
Nils Holger Moormann
Title:
Moormann Work report
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16111M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Philips India
Title:
Philips LED Day Light - Storm
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16096M
Award:
2016 Film Merit Award
Agency:
Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London
Client:
Unilever
Title:
T.O by Lipton - A Revolution in Flavour
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16266M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / San José
Client:
Gollo
Title:
Cancer Uncensored
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16187M
Award:
2016 Responsive Environments Merit Award
Agency:
Heimat / Hamburg
Client:
BSH Hausgeräte GmbH
Title:
The First Accessible Brand Film. Siemens Home Appliances.
Category:
Consumer - Immersive / Commercial / Private / Other
Annual ID:
RE16016M
Award:
2016 Film Merit Award
Agency:
CP+B / Miami
Client:
letgo
Title:
It's Really Time to Let Go
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16132M
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Annual ID:
DE16174M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Philips India
Title:
Philips LED Day Light - Storm
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16083M
Award:
2016 Design Merit Award
Agency:
Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client:
IKEA
Title:
IKEA. It?s that affordable.
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16090M
Award:
2016 Intellectual Property Merit Award
Agency:
R/GA / New York + Bitfinder / Palo Alto
Client:
Bitfinder
Title:
Awair
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16021M
Award:
2016 Intellectual Property Merit Award
Agency:
R/GA / New York + Keen Home / New York
Client:
Keen Home
Title:
Keen Home Smart Vent
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16022M