The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Durable-Consumer-Goods

Award

Agency

Client

Title

Category

Annual ID

VAR PROMO Agency: GUT Agency / Buenos Aires Client: NOBLEX Category: Non-traditional & Guerrilla Marketing
#WindowsOfHope Agency: Goodby Silverstein & Partners / San Francisco Client: HP Category: Promotional / Posters - Series
Character Agency: lg2 / Toronto Client: Atkin Guitars Category: P.O.P. & In-Store / Single
Handmade Agency: lg2 / Toronto Client: Atkin Guitars Category: P.O.P. & In-Store / Single
Noise-O-Meter Agency: Wunderman Thompson / Dubai Client: Bose Category: Innovation & Transformation / Innovation in Lockdown
#WindowsOfHope Agency: Goodby Silverstein & Partners / San Francisco Client: HP Category: Innovation & Transformation / Innovation in Lockdown
Character Agency: lg2 / Toronto Client: Atkin Guitars Category: Magazine / Single
Handmade Agency: lg2 / Toronto Client: Atkin Guitars Category: Magazine / Single
#WindowsOfHope Agency: Goodby Silverstein & Partners / San Francisco Client: HP Category: Posters / Series
But make it Mzansi Agency: TBWA Hunt Lascaris / Johannesburg + Fresh Helga / Johannesburg Client: Spotify Category: Craft / Illustration
Journey into Sound - AirPods Max Agency: Apple + Method + Iconoclast Client: Apple Category: Visual Effects / Single
Guitarists Get It Agency: lg2 / Toronto Client: Atkin Guitars Category: P.O.P. & In-Store / Series

2021 Direct Marketing Bronze Pencil

GUT Agency / Buenos Aires

NOBLEX

VAR PROMO

Non-traditional & Guerrilla Marketing

OS_DM21_022B

2021 Design Merit Award

Goodby Silverstein & Partners / San Francisco

HP

#WindowsOfHope

Promotional / Posters - Series

OS_DE21_081M

2021 Out of Home Merit Award

lg2 / Toronto

Atkin Guitars

Character

P.O.P. & In-Store / Single

OS_OH21_032M

2021 Out of Home Merit Award

lg2 / Toronto

Atkin Guitars

Handmade

P.O.P. & In-Store / Single

OS_OH21_033M

2021 Interactive & Online Merit Award

Wunderman Thompson / Dubai

Bose

Noise-O-Meter

Innovation & Transformation / Innovation in Lockdown

OS_IN21_079M

2021 Print Merit Award

Goodby Silverstein & Partners / San Francisco

HP

#WindowsOfHope

Innovation & Transformation / Innovation in Lockdown

OS_PT21_078M

2021 Print Merit Award

lg2 / Toronto

Atkin Guitars

Character

Magazine / Single

OS_PT21_034M

2021 Print Merit Award

lg2 / Toronto

Atkin Guitars

Handmade

Magazine / Single

OS_PT21_035M

2021 Print Merit Award

Goodby Silverstein & Partners / San Francisco

HP

#WindowsOfHope

Posters / Series

OS_PT21_044M

2021 Design Merit Award

TBWA Hunt Lascaris / Johannesburg + Fresh Helga / Johannesburg

Spotify

But make it Mzansi

Craft / Illustration

OS_DE21_172M

2021 Moving Image Craft Merit Award

Apple + Method + Iconoclast

Apple

Journey into Sound - AirPods Max

Visual Effects / Single

OS_MI21_090M

2021 Out of Home Merit Award

lg2 / Toronto

Atkin Guitars

Guitarists Get It

P.O.P. & In-Store / Series

OS_OH21_037M

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