The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Entertainment / Music / Film / Television

Award

Agency

Client

Title

Category

Annual ID

Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Live Webcast
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Innovation in Branded Entertainment
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Interactive
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming / Digital Games
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Writing
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Craft / Art Direction
Draw to Art Agency: Google Creative Lab / London + Kyle McDonald / London + Dean Brown / London Client: Google Arts and Culture Category: Creative Use of Data / Real-Time
Deadpool 2 opening titles Agency: Method Studios / New York + 20th Century Fox / Los Angeles Client: 20th Century Fox Category: Craft - Title Sequences / Title Sequences
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Creative Use of Data / Storytelling
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Branding / Brand Installations
Draw to Art Agency: Google Creative Lab / London Client: Google Arts and Culture Category: Digital Experiential & Immersive / Interactive Installations
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Custom Content
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Spaces & Immersive / Brand Installations
BIHOR COUTURE Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Websites / E-Commerce
Game of Thrones x Bud Light - Joust Agency: Droga5 / New York + Wieden+Kennedy / New York Client: HBO x Bud Light Category: Short Form Video / Single
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Stunts & Activations
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Online Video / Interactive Video
The Sopranos Nicknames Agency: HBO / New York + Engine Group / New York Client: HBO Category: Craft / Writing
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Promotional / Posters - Extended Series
A Report of Connected Events Agency: PostPanic / Amsterdam + Nuna9 / London Client: Liberty Global Category: Long Form Video / Single
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Craft - Visual & Audio Craft / Music
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Promotional / Print Advertisements
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming
BIHOR COUTURE Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Integrated Campaign
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Digital Product
Great Shows Stay With You Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Television & VOD / Long Form - Campaign
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Digital & Online / Websites & Mobile
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Experiential / Environmental / Out of Home - Series
The little duck Agency: BETC / Paris Client: Disneyland Paris Category: Craft - Animation / Single
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Integrated PR Campaign
Costume change at the opera Agency: Happy F&B / Gothenburg + F&B Studios / Gothenburg Client: GöteborgsOperan Category: Branding / Logo
Draw to Art Agency: Google Creative Lab / London + Kyle McDonald / London Client: Google Arts and Culture Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Craft - Web UX / UI / Interface Design
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Community Building
Westworld: The Maze Agency: 360i / New York + HBO / New York Client: HBO Category: Experiential Radio & Audio
The Insect Concerto Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Experiential Radio & Audio
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Digital Design
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Digital Design
Great Shows Stay With You Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Craft - Writing / Campaign
Narcos The Censor’s Cut Agency: J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK Client: Netflix Category: Out of Home / Billboards & Transit
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming / Branded Games
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Audio
Westworld: The Maze Agency: 360i / New York + HBO / New York Client: HBO Category: Audio
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Experiential / Brand Installations
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Feature Length / Narrative & Documentary
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Online Video / Online-only Video - Single
Vikings Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Craft - Writing / Single
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Creative Use of Data / Data Visualization
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Craft - Web UX / UI / User Experience

2019 Digital Craft Gold Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Branded Entertainment Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Live Webcast

OS_BE19021B

2019 Branded Entertainment Gold Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Innovation in Branded Entertainment

OS_BE19043G

2019 Interactive & Online Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Innovation in Interactive

OS_IN19027B

2019 Branded Entertainment Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Gaming / Digital Games

OS_BE19029B

2019 Interactive & Online Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft / Writing

OS_IN19023B

2019 Design Silver Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Craft / Art Direction

OS_DE19060S

2019 Creative Use of Data Gold Pencil

Google Creative Lab / London + Kyle McDonald / London + Dean Brown / London

Google Arts and Culture

Draw to Art

Creative Use of Data / Real-Time

OS_CU19012G

2019 Moving Image Craft Silver Pencil

Method Studios / New York + 20th Century Fox / Los Angeles

20th Century Fox

Deadpool 2 opening titles

Craft - Title Sequences / Title Sequences

OS_MI19034S

2019 Creative Use of Data Gold Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Creative Use of Data / Storytelling

OS_CU19009G

2019 Design Silver Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Branding / Brand Installations

OS_DE19014S

2019 Interactive & Online Silver Pencil

Google Creative Lab / London

Google Arts and Culture

Draw to Art

Digital Experiential & Immersive / Interactive Installations

OS_IN19016S

2019 Radio & Audio Gold Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Custom Content

OS_RA19007G

2019 Experiential & Immersive Bronze Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Spaces & Immersive / Brand Installations

OS_EX19013B

2019 Interactive & Online Bronze Pencil

MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST

BEAU MONDE

BIHOR COUTURE

Websites / E-Commerce

OS_IN19006B

2019 Branded Entertainment Gold Pencil

Droga5 / New York + Wieden+Kennedy / New York

HBO x Bud Light

Game of Thrones x Bud Light - Joust

Short Form Video / Single

OS_BE19003G

2019 Social Media Bronze Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Social Engagement / Stunts & Activations

OS_SM19023B

2019 Interactive & Online Gold Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Online Video / Interactive Video

OS_IN19009G

2019 Social Media Bronze Pencil

HBO / New York + Engine Group / New York

HBO

The Sopranos Nicknames

Craft / Writing

OS_SM19025B

2019 Design Silver Pencil

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Promotional / Posters - Extended Series

OS_DE19034S

2019 Branded Entertainment Silver Pencil

PostPanic / Amsterdam + Nuna9 / London

Liberty Global

A Report of Connected Events

Long Form Video / Single

OS_BE19014S

2019 Digital Craft Gold Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Craft - Visual & Audio Craft / Music

OS_DC19013G

2019 Design Bronze Pencil

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Promotional / Print Advertisements

OS_DE19036B

2019 Mobile Silver Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Gaming

OS_MO19012S

2019 Direct Marketing Bronze Pencil

MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST

BEAU MONDE

BIHOR COUTURE

Integrated Campaign

OS_DI19028B

2019 Intellectual Property Silver Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Digital Product

OS_IP19005S

2019 Film Bronze Pencil

Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London

Amazon Prime Video

Great Shows Stay With You

Television & VOD / Long Form - Campaign

OS_FI19012B

2019 Direct Marketing Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Digital & Online / Websites & Mobile

OS_DI19017B

2019 Design Gold Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Experiential / Environmental / Out of Home - Series

OS_DE19052G

2019 Moving Image Craft Bronze Pencil

BETC / Paris

Disneyland Paris

The little duck

Craft - Animation / Single

OS_MI19032B

2019 Public Relations Silver Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Integrated PR Campaign

OS_PR19028S

2019 Design Silver Pencil

Happy F&B / Gothenburg + F&B Studios / Gothenburg

GöteborgsOperan

Costume change at the opera

Branding / Logo

OS_DE19002S

2019 Digital Craft Gold Pencil

Google Creative Lab / London + Kyle McDonald / London

Google Arts and Culture

Draw to Art

Craft - Innovation in Digital Craft / Innovation in Digital Craft

OS_DC19016G

2019 Digital Craft Bronze Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Craft - Web UX / UI / Interface Design

OS_DC19004B

2019 Social Media Silver Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Social Engagement / Community Building

OS_SM19019S

2019 Radio & Audio Bronze Pencil

360i / New York + HBO / New York

HBO

Westworld: The Maze

Experiential Radio & Audio

OS_RA19012B

2019 Radio & Audio Bronze Pencil

Scholz & Friends / Berlin

Karajan Academy of the Berlin Philharmonics + WWF

The Insect Concerto

Experiential Radio & Audio

OS_RA19013B

2019 Design Gold Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Digital Design

OS_DE19048G

2019 Design Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Digital Design

OS_DE19049B

2019 Moving Image Craft Bronze Pencil

Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London

Amazon Prime Video

Great Shows Stay With You

Craft - Writing / Campaign

OS_MI19018B

2019 Direct Marketing Bronze Pencil

J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK

Netflix

Narcos The Censor’s Cut

Out of Home / Billboards & Transit

OS_DI19007B

2019 Interactive & Online Gold Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Gaming / Branded Games

OS_IN19018G

2019 Branded Entertainment Gold Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Audio

OS_BE19024G

2019 Branded Entertainment Bronze Pencil

360i / New York + HBO / New York

HBO

Westworld: The Maze

Audio

OS_BE19027B

2019 Branded Entertainment Bronze Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Experiential / Brand Installations

OS_BE19036B

2019 Branded Entertainment Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Feature Length / Narrative & Documentary

OS_BE19019S

2019 Interactive & Online Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Online Video / Online-only Video - Single

OS_IN19014B

2019 Moving Image Craft Bronze Pencil

Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London

Amazon Prime Video

Vikings

Craft - Writing / Single

OS_MI19014B

2019 Creative Use of Data Silver Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Creative Use of Data / Data Visualization

OS_CU19004S

2019 Digital Craft Gold Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Craft - Web UX / UI / User Experience

OS_DC19003G

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