The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Entertainment / Music / Film / Television

Award

Agency

Client

Title

Category

Annual ID

Mix For Boobs Agency: Ogilvy Social.Lab / Brussels + NGroup Client: NRJ x Pink Ribbon Category: Brand Partnerships
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown
Repeater Agency: Carbon + Antfood Client: OFFF Dach Category: Craft / Animation
Super. Human. Agency: 4creative / London + Somesuch / London Client: Channel 4 Category: Television & VOD / Long Form - Single
Life, Scripted Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago Client: The Chicago International Film Festival Category: Craft / Writing
Super. Human. Agency: 4creative / London Client: Channel 4 Category: Integrated Branding Campaign
The Spotify Charthack Agency: Ogilvy Germany Client: Universal Music Category: Innovation & Transformation / Innovation in Film
Xbox Equality Controller Agency: SERVICEPLAN GERMANY / Munich Client: Microsoft / Xbox Category: Packaging / Specialty
Da 5 Bloods: The Soul of America Agency: Narrator, Inc. / Los Angeles Client: Netflix Category: Trailers & Teasers
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Use of Technology
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Visual Craft / Animation
Super. Human. Agency: 4creative / London + Somesuch / London Client: Channel 4 Category: Writing / Single
Convergence Station Agency: Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland Client: Meow Wolf Category: Production Design
An Unlikely Friendship Agency: CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London Client: Prime Video Category: Visual Effects / Single
The Netflix Marquee Agency: Netflix Client: Netflix Category: Brand-Side Initiated & Originated Projects
Life, Scripted Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago Client: The Chicago International Film Festival Category: Billboards & Transit / Series
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Innovation & Transformation / Innovation in Moving Image Craft
You Have To See It Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles Client: TikTok Category: Television & VOD / Long Form - Single
Life, Scripted Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago Client: The Chicago International Film Festival Category: Billboards & Transit / Dynamic Billboards & Transit
The Netflix Marquee Agency: Netflix Client: Netflix Category: Craft / Writing
A Song for Every CMO Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York Client: Spotify Category: Custom Content
Theater to Go Agency: DDB / Budapest Client: Juranyi Theater Category: Innovation & Transformation / Innovation in Lockdown
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
BOURGIE HALL - 10th anniversary Agency: Paprika / Montréal Client: Bourgie Hall Category: Promotional / Posters - Series
A Song for Every CMO Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York Client: Spotify Category: Audio Craft / Music
Bad Movie Index Agency: Forsman & Bodenfors / Göteborg Client: Draken Film Category: Real-Time Data
Yellowjackets Main Title Agency: Digital Kitchen / Los Angeles Client: Showtime Category: Title Sequences
Only Murderers in the Building Main Title Agency: Elastic / Santa Monica Client: Hulu Category: Title Sequences
The Andy Warhol Diaries Main Title Agency: Elastic / Santa Monica Client: Netflix Category: Title Sequences
The White Lotus - Main Title Sequence Agency: Plains of Yonder / Seattle Client: HBO Category: Title Sequences
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Events / Stunts / Competitions / Virtual
The better we talk, the better we feel Agency: Uncommon Creative Studio / London + ITV Client: ITV Category: Craft / Writing
Invaluable Food Agency: Leo Burnett / Madrid Client: Madrid Fusion Category: Experiential / In-Person Events
A Song for Every CMO (BH) Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York Client: Spotify Category: Craft / Use of Music
Marvin Gaye 50th Anniversary Agency: Commonwealth//McCann / Detroit Client: Motown Museum Category: Craft / Art Direction
THE JUJUBE Agency: Tencent In-House / Shenzhen + Shanghai Fanbu Network and Technology LLC / Shanghai Client: Tencent Neo-Culture Creativity Category: Craft / Animation
Invaluable Food Agency: Leo Burnett / Madrid Client: Madrid Fusion Category: Social Media Post / Single
Xbox Equality Controller Agency: SERVICEPLAN GERMANY / Munich Client: Microsoft / Xbox Category: Craft / Illustration
The Playlist Song Agency: mortierbrigade / brussels Client: TwinToes Category: Music Videos
Point and Kill Agency: SMUGGLER Client: Little Simz Category: Music Videos
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
NYPhil Agency: Ogilvy / New York Client: New York Philharmonic Category: Branding / Rebranding
Invaluable Food Agency: Leo Burnett / Madrid + Attic Films / Madrid Client: Madrid Fusion Category: Creative Effectiveness / Consumer / Brand
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA Agency: Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo Client: YAKUSHIMA TREASURE Category: Use of Technology
You Have To See It Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles Client: TikTok Category: Television & VOD / Varying Length Series
Life, Scripted Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago Client: The Chicago International Film Festival Category: Posters / Series
Memory Karaoke Agency: Ogilvy Mumbai / India + MTV / Mumbai Client: MTV + ARDSI Category: Innovation & Transformation / Innovation in Music & Sound Craft
An Unlikely Friendship Agency: CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London Client: Prime Video Category: Television & VOD / Long Form - Single
Poison Agency: SMUGGLER + Uncommon Creative Studio LTD Client: ITV Category: Television & VOD / Long Form - Single
A Song for Every CMO Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York Client: Spotify Category: Craft / Writing

2022 Radio & Audio Gold Pencil

Ogilvy Social.Lab / Brussels + NGroup

NRJ x Pink Ribbon

Mix For Boobs

Brand Partnerships

OS22_RA007G

2022 Moving Image Craft Gold Pencil

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Innovation & Transformation / Innovation in Lockdown

OS22_MI020G

2022 Design Gold Pencil

Carbon + Antfood

OFFF Dach

Repeater

Craft / Animation

OS22_DE017G

2022 Film Gold Pencil

4creative / London + Somesuch / London

Channel 4

Super. Human.

Television & VOD / Long Form - Single

OS22_FI002G

2022 Out of Home Gold Pencil

Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago

The Chicago International Film Festival

Life, Scripted

Craft / Writing

OS22_OH009G

2022 Integrated Gold Pencil

4creative / London

Channel 4

Super. Human.

Integrated Branding Campaign

OS22_IG002G

2022 Film Gold Pencil

Ogilvy Germany

Universal Music

The Spotify Charthack

Innovation & Transformation / Innovation in Film

OS22_FI011G

2022 Design Silver Pencil

SERVICEPLAN GERMANY / Munich

Microsoft / Xbox

Xbox Equality Controller

Packaging / Specialty

OS22_DE026S

2022 Moving Image Craft Silver Pencil

Narrator, Inc. / Los Angeles

Netflix

Da 5 Bloods: The Soul of America

Trailers & Teasers

OS22_MI034S

2022 Moving Image Craft Silver Pencil

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Use of Technology

OS22_MI036S

2022 Interactive & Mobile Craft Silver Pencil

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Visual Craft / Animation

OS22_IC006S

2022 Moving Image Craft Bronze Pencil

4creative / London + Somesuch / London

Channel 4

Super. Human.

Writing / Single

OS22_MI043B

2022 Moving Image Craft Bronze Pencil

Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland

Meow Wolf

Convergence Station

Production Design

OS22_MI053B

2022 Moving Image Craft Bronze Pencil

CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London

Prime Video

An Unlikely Friendship

Visual Effects / Single

OS22_MI056B

2022 Brand-Side / In-House Bronze Pencil

Netflix

Netflix

The Netflix Marquee

Brand-Side Initiated & Originated Projects

OS22_BS007B

2022 Out of Home Bronze Pencil

Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago

The Chicago International Film Festival

Life, Scripted

Billboards & Transit / Series

OS22_OH022B

2022 Moving Image Craft Bronze Pencil

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Innovation & Transformation / Innovation in Moving Image Craft

OS22_MI058B

2022 Film Bronze Pencil

Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles

TikTok

You Have To See It

Television & VOD / Long Form - Single

OS22_FI030B

2022 Out of Home Bronze Pencil

Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago

The Chicago International Film Festival

Life, Scripted

Billboards & Transit / Dynamic Billboards & Transit

OS22_OH023B

2022 Out of Home Bronze Pencil

Netflix

Netflix

The Netflix Marquee

Craft / Writing

OS22_OH026B

2022 Radio & Audio Bronze Pencil

FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York

Spotify

A Song for Every CMO

Custom Content

OS22_RA014B

2022 Radio & Audio Bronze Pencil

DDB / Budapest

Juranyi Theater

Theater to Go

Innovation & Transformation / Innovation in Lockdown

OS22_RA019B

2022 Interactive & Mobile Craft Bronze Pencil

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS22_IC014B

2022 Design Merit Award

Paprika / Montréal

Bourgie Hall

BOURGIE HALL - 10th anniversary

Promotional / Posters - Series

OS22_DE079M

2022 Interactive & Mobile Craft Merit Award

FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York

Spotify

A Song for Every CMO

Audio Craft / Music

OS22_IC025M

2022 Creative Use of Data Merit Award

Forsman & Bodenfors / Göteborg

Draken Film

Bad Movie Index

Real-Time Data

OS22_CU025M

2022 Moving Image Craft Merit Award

Digital Kitchen / Los Angeles

Showtime

Yellowjackets Main Title

Title Sequences

OS22_MI126M

2022 Moving Image Craft Merit Award

Elastic / Santa Monica

Hulu

Only Murderers in the Building Main Title

Title Sequences

OS22_MI127M

2022 Moving Image Craft Merit Award

Elastic / Santa Monica

Netflix

The Andy Warhol Diaries Main Title

Title Sequences

OS22_MI128M

2022 Moving Image Craft Merit Award

Plains of Yonder / Seattle

HBO

The White Lotus - Main Title Sequence

Title Sequences

OS22_MI129M

2022 Experiential & Immersive Merit Award

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Events / Stunts / Competitions / Virtual

OS22_EX033M

2022 Print Merit Award

Uncommon Creative Studio / London + ITV

ITV

The better we talk, the better we feel

Craft / Writing

OS22_PT056M

2022 Branded Entertainment Merit Award

Leo Burnett / Madrid

Madrid Fusion

Invaluable Food

Experiential / In-Person Events

OS22_BE078M

2022 Radio & Audio Merit Award

FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York

Spotify

A Song for Every CMO (BH)

Craft / Use of Music

OS22_RA042M

2022 Print Merit Award

Commonwealth//McCann / Detroit

Motown Museum

Marvin Gaye 50th Anniversary

Craft / Art Direction

OS22_PT045M

2022 Design Merit Award

Tencent In-House / Shenzhen + Shanghai Fanbu Network and Technology LLC / Shanghai

Tencent Neo-Culture Creativity

THE JUJUBE

Craft / Animation

OS22_DE153M

2022 Direct Marketing Merit Award

Leo Burnett / Madrid

Madrid Fusion

Invaluable Food

Social Media Post / Single

OS22_DM077M

2022 Design Merit Award

SERVICEPLAN GERMANY / Munich

Microsoft / Xbox

Xbox Equality Controller

Craft / Illustration

OS22_DE144M

2022 Branded Entertainment Merit Award

mortierbrigade / brussels

TwinToes

The Playlist Song

Music Videos

OS22_BE066M

2022 Branded Entertainment Merit Award

SMUGGLER

Little Simz

Point and Kill

Music Videos

OS22_BE067M

2022 Interactive, Online & Mobile Merit Award

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Innovation & Transformation / Innovation in Interactive, Online, & Mobile

OS22_IN079M

2022 Design Merit Award

Ogilvy / New York

New York Philharmonic

NYPhil

Branding / Rebranding

OS22_DE063M

2022 Creative Effectiveness Merit Award

Leo Burnett / Madrid + Attic Films / Madrid

Madrid Fusion

Invaluable Food

Creative Effectiveness / Consumer / Brand

OS22_CE016M

2022 Moving Image Craft Merit Award

Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo

YAKUSHIMA TREASURE

YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA

Use of Technology

OS22_MI131M

2022 Film Merit Award

Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles

TikTok

You Have To See It

Television & VOD / Varying Length Series

OS22_FI070M

2022 Print Merit Award

Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago

The Chicago International Film Festival

Life, Scripted

Posters / Series

OS22_PT039M

2022 Music & Sound Craft Merit Award

Ogilvy Mumbai / India + MTV / Mumbai

MTV + ARDSI

Memory Karaoke

Innovation & Transformation / Innovation in Music & Sound Craft

OS22_MS061M

2022 Film Merit Award

CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London

Prime Video

An Unlikely Friendship

Television & VOD / Long Form - Single

OS22_FI050M

2022 Film Merit Award

SMUGGLER + Uncommon Creative Studio LTD

ITV

Poison

Television & VOD / Long Form - Single

OS22_FI061M

2022 Direct Marketing Merit Award

FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York

Spotify

A Song for Every CMO

Craft / Writing

OS22_DM098M

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