The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Entertainment / Music / Film / Television
Award
Agency
Client
Title
Category
Annual ID
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Events & Experiential
Grave of Thrones
Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client: Foxtel Category: Brand Installations
Hulu Sellouts x NBA
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Social Post / Campaign
Hulu Sellouts x NFL
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Social Post / Campaign
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Craft / Use of Sound
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Green Pencil
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Creative Effectiveness / Non-Profit / Charity
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Visual & Audio Craft / Sound
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Experiential / Brand Installations
For The Throne
Agency: Droga5 / New York
Client: HBO Category: Creative Effectiveness / Consumer / Brand
Grave of Thrones
Agency: Revolver/Will O'Rourke / Sydney + DDB / Sydney + Foxtel / Sydney
Client: Foxtel Category: Craft / Art Direction
THE LION'S SHARE FUND
Agency: FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global
Client: The Lion's Share Fund Category: Planet / Life on Land
BBC 2 iDents
Agency: BBC Creative / London + Superunion / London
Client: BBC Creative Category: Moving Image / Series
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Craft / Art Direction
Grave of Thrones
Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client: Foxtel Category: Experiential & Installations / Experiential & Immersive
Let The Song Play
Agency: Spotify In-House / New York
Client: Spotify Category: Use of Music / Licensed / Adapted Music
The Dirtiest Porn Ever
Agency: Officer & Gentleman / Madrid
Client: Pornhub Category: Active Engagement
Listen like you used to
Agency: Who Wot Why / London + Spotify UK / London
Client: Spotify UK Category: Craft / Writing
Get an Original Track
Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto
Client: TA2 Sound + Music Category: Broadcast / Campaign
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Out of Home / Series
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Experiential / Live Events
Piracy Blockr
Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client: FocusFilm Media Category: Craft / Use of Technology
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Innovation in Print
Piracy Blockr
Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client: FocusFilm Media Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Get an Original Track
Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto
Client: TA2 Sound + Music Category: Craft / Writing - Campaign
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Craft / Printing & Production
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Billboards & Transit / Dynamic Billboards & Transit
Unscripted
Agency: Wunderman Thompson UK / London
Client: BT Sport Category: Innovation in Integrated Branding
Britain Get Talking
Agency: Uncommon Creative Studio / London + ITV / London
Client: ITV Category: Innovation in Integrated Branding
#SpotifyWrapped
Agency: Spotify In-House / New York
Client: Spotify Category: User-Generated Content
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Recording Academy Category: User-Generated Content
Listen like you used to
Agency: Who Wot Why / London + Spotify UK / London
Client: Spotify UK Category: Billboards & Transit / Campaign
Britain Get Talking
Agency: Uncommon Creative Studio / London + ITV / London
Client: ITV Category: Single Country or Region / Consumer / Brand
Your 2019 Wrapped
Agency: Spotify In-House / New York
Client: Spotify Category: Creative Use of Data / Data Visualization
Jojo Rabbit (main titles)
Agency: Assembly / Auckland + Defender Films / Los Angeles + Piki Films / Auckland
Client: Fox Searchlight Category: Title Sequences
"Captain Marvel" Main-on-End Title Sequence
Agency: Elastic / Santa Monica + Marvel / Los Angeles
Client: Marvel Category: Title Sequences
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Custom Content
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Brand Installations
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Innovation in Radio & Audio
Award:
2020 Creative Use of Data Gold Pencil
Agency:
Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_001G
Award:
2020 Public Relations Gold Pencil
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Events & Experiential
Annual ID:
OS_PR20_005G
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client:
Foxtel
Title:
Grave of Thrones
Category:
Brand Installations
Annual ID:
OS_EX20_004G
Award:
2020 Social Media Bronze Pencil
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica
Client:
Hulu
Title:
Hulu Sellouts x NBA
Category:
Social Post / Campaign
Annual ID:
OS_SM20_011B
Award:
2020 Social Media Bronze Pencil
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica
Client:
Hulu
Title:
Hulu Sellouts x NFL
Category:
Social Post / Campaign
Annual ID:
OS_SM20_012B
Award:
2020 Public Relations Gold Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Co-Promotions
Annual ID:
OS_PR20_021G
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Craft / Use of Sound
Annual ID:
OS_EX20_023S
Award:
2020 Green Pencil Green
Agency:
Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Green Pencil
Annual ID:
OS_GP20_001E
Award:
2020 Creative Effectiveness Silver Pencil
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_009S
Award:
2020 Digital Craft Gold Pencil
Agency:
The Walt Disney Company Latin America - National Geographic / São Paulo
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Visual & Audio Craft / Sound
Annual ID:
OS_DC20_019G
Award:
2020 Branded Entertainment Silver Pencil
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_020S
Award:
2020 Creative Effectiveness Gold Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_002G
Award:
2020 Public Relations Silver Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_025S
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
Revolver/Will O'Rourke / Sydney + DDB / Sydney + Foxtel / Sydney
Client:
Foxtel
Title:
Grave of Thrones
Category:
Craft / Art Direction
Annual ID:
OS_EX20_018G
Award:
2020 Integrated Silver Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_003S
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_036B
Award:
2020 Sustainable Development Pencil SDG
Agency:
FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global
Client:
The Lion's Share Fund
Title:
THE LION'S SHARE FUND
Category:
Planet / Life on Land
Annual ID:
OS_SD20_002SDG
Award:
2020 Design Silver Pencil
Agency:
BBC Creative / London + Superunion / London
Client:
BBC Creative
Title:
BBC 2 iDents
Category:
Moving Image / Series
Annual ID:
OS_DE20_042S
Award:
2020 Print Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Art Direction
Annual ID:
OS_PT20_015G
Award:
2020 Out of Home Gold Pencil
Agency:
DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client:
Foxtel
Title:
Grave of Thrones
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_012G
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Let The Song Play
Category:
Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI20_035B
Award:
2020 Digital Craft Gold Pencil
Agency:
Wunderman Thompson UK / London
Client:
BT Sport
Title:
Unscripted
Category:
Creative Use of Data
Annual ID:
OS_DC20_009G
Award:
2020 Social Media Bronze Pencil
Agency:
Officer & Gentleman / Madrid
Client:
Pornhub
Title:
The Dirtiest Porn Ever
Category:
Active Engagement
Annual ID:
OS_SM20_022B
Award:
2020 Out of Home Bronze Pencil
Agency:
Who Wot Why / London + Spotify UK / London
Client:
Spotify UK
Title:
Listen like you used to
Category:
Craft / Writing
Annual ID:
OS_OH20_023B
Award:
2020 Radio & Audio Silver Pencil
Agency:
Sid Lee / Toronto + TA2 Sound + Music / Toronto
Client:
TA2 Sound + Music
Title:
Get an Original Track
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_005S
Award:
2020 Design Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Out of Home / Series
Annual ID:
OS_DE20_031B
Award:
2020 Branded Entertainment Silver Pencil
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Experiential / Live Events
Annual ID:
OS_BE20_024S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client:
FocusFilm Media
Title:
Piracy Blockr
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_019S
Award:
2020 Print Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Innovation in Print
Annual ID:
OS_PT20_034G
Award:
2020 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client:
FocusFilm Media
Title:
Piracy Blockr
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX20_016B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
BETC / Paris
Client:
Pornhub
Title:
Beesexual
Category:
Websites
Annual ID:
OS_IN20_005B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Your 2019 Wrapped
Category:
Websites
Annual ID:
OS_IN20_006B
Award:
2020 Radio & Audio Gold Pencil
Agency:
Sid Lee / Toronto + TA2 Sound + Music / Toronto
Client:
TA2 Sound + Music
Title:
Get an Original Track
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_018G
Award:
2020 Print Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Printing & Production
Annual ID:
OS_PT20_032G
Award:
2020 Out of Home Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_005G
Award:
2020 Public Relations Gold Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
#SpotifyWrapped
Category:
Brand Voice
Annual ID:
OS_PR20_010G
Award:
2020 Film Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
Bleep
Category:
Television & VOD / Varying Length Campaign
Annual ID:
OS_FI20_073M
Award:
2020 Integrated Merit Award
Agency:
Wunderman Thompson UK / London
Client:
BT Sport
Title:
Unscripted
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_044M
Award:
2020 Integrated Merit Award
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_047M
Award:
2020 Integrated Merit Award
Agency:
Uncommon Creative Studio / London + ITV / London
Client:
ITV
Title:
Britain Get Talking
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_049M
Award:
2020 Social Media Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
#SpotifyWrapped
Category:
User-Generated Content
Annual ID:
OS_SM20_063M
Award:
2020 Social Media Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
The Recording Academy
Title:
Behind the Record
Category:
User-Generated Content
Annual ID:
OS_SM20_064M
Award:
2020 Out of Home Merit Award
Agency:
Who Wot Why / London + Spotify UK / London
Client:
Spotify UK
Title:
Listen like you used to
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_044M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Uncommon Creative Studio / London + ITV / London
Client:
ITV
Title:
Britain Get Talking
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_025M
Award:
2020 Creative Use of Data Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Your 2019 Wrapped
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU20_015M
Award:
2020 Moving Image Craft Merit Award
Agency:
Assembly / Auckland + Defender Films / Los Angeles + Piki Films / Auckland
Client:
Fox Searchlight
Title:
Jojo Rabbit (main titles)
Category:
Title Sequences
Annual ID:
OS_MI20_089M
Award:
2020 Moving Image Craft Merit Award
Agency:
Elastic / Santa Monica + Marvel / Los Angeles
Client:
Marvel
Title:
"Captain Marvel" Main-on-End Title Sequence
Category:
Title Sequences
Annual ID:
OS_MI20_090M
Award:
2020 Radio & Audio Merit Award
Agency:
The Walt Disney Company Latin America - National Geographic / São Paulo
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Custom Content
Annual ID:
OS_RA20_047M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Brand Installations
Annual ID:
OS_EX20_050M
Award:
2020 Radio & Audio Merit Award
Agency:
The Walt Disney Company Latin America - National Geographic / São Paulo
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_070M
