The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Entertainment / Music / Film / Television

Award

Agency

Client

Title

Category

Annual ID

The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Newspaper / Series
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Brand Installations
FIFA 23 x TED LASSO Agency: EA Sports + Apple Client: EA Sports + Apple Category: Brand Partnerships
A Song For Every CMO - Mastercard Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: User-Generated Content
FIFA 23 x TED LASSO Agency: EA Sports + Apple Client: EA Sports + Apple Category: Brand Partnerships
Scratchboards Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles Client: Activision Category: Game Marketing
NN North Sea Jazz Festival Agency: Studio Dumbar/DEPT / Rotterdam Client: Mojo Concerts Category: Typography / Dynamic / In Motion
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Experiential & Installations / Experiential & Immersive
Independent Journalism for an Independent Life - Questlove Agency: Wave Studios / New York + Droga5 / New York + division7 + Cut+Run / New York Client: The New York Times Category: Sound Mixing
Dubbing Factory Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS Client: Prime Video Category: Social Media Post / Series
Wednesday hates marketing Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles Client: Netflix Category: Social Channel / Multi-Platform
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Brand Partnerships
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Posters / Series
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Integrated PR Campaign
The Art Of Trending Agency: INGO / Hamburg + Ogilvy Germany Client: WAI Woods Art Institute Category: Social Post / Real-time Response
Independent Journalism for an Independent Life - Questlove Agency: Wave Studios / New York + Droga5 / New York + Cut+Run / New York + division7 Client: The New York Times Category: Sound Editing
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Television & VOD / Over 60 Seconds - Single
The Polygraph Agency: AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba Client: CNN Category: Television & VOD / Over 60 Seconds - Single
The White Lotus - Season 2 Main Title Sequence Agency: Plains of Yonder / Seattle Client: HBO Category: Title Sequences
Sole Music Agency: ‿ and us / Dubai + BlackBox / Dubai Client: Anghami Category: Integrated Digital & Physical Product / Promotional
Interface Interruption Agency: Mischief @ No Fixed Address / Brooklyn + Tubi Client: Tubi Category: Innovation & Transformation / Innovation in Film
Staraoke Agency: Ogilvy Italy / Milan Client: Prime Video Category: Experiential / In-Person Events
A Song For Every CMO - Haleon Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
Scratchboards Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles Client: Activision Category: Innovation & Transformation / Innovation in Out of Home
#ListenToYourFans Agency: Media.Monks / Bogota Client: Spotify Category: Targeting
Wrapped On Platform Experience Agency: Spotify In-House / New York Client: Spotify In-House Category: Craft / Data-Driven Personalization
The Art Of Trending Agency: INGO / Hamburg + Ogilvy Germany Client: WAI Woods Art Institute Category: Creative Use of Data
Dubbing Factory Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS Client: Prime Video Category: User-Generated Content
Wednesday hates marketing Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles Client: Netflix Category: Multi-Region or Market / Consumer / Brand
Sound Tour Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg Client: Spotify Japan Category: Out of Home / Series
Sole Music Agency: ‿ and us / Dubai + BlackBox / Dubai Client: Anghami Category: Physical Product & Mobile Integration
The Art Of Trending Agency: INGO / Hamburg + Ogilvy Germany Client: WAI Woods Art Institute Category: Craft / Use of Technology
Sole Music Agency: ‿ and us / Dubai + BlackBox / Dubai Client: Anghami Category: Cross-Channel UX / UI / Digital / Physical
Broken Ones Agency: Directors Guild Helsinki + Tommi Laiho / Helsinki + Folk Finland / Helsinki Client: Tommi Laiho Category: Trailers & Teasers
Scratchboards Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles Client: Activision Category: Physical Items
Sole Music Agency: ‿ and us / Dubai + BlackBox / Dubai Client: Anghami Category: Use of Technology
Rihanna - Stay Agency: Somesuch / Los Angeles & London Client: Apple Music Category: Direction / Single
Interface Interruption Agency: Mischief @ No Fixed Address / Brooklyn + Tubi Client: Tubi Category: Television & VOD / 30 Seconds and Under - Single
The Last of Us Agency: Elastic / Santa Monica Client: HBO Category: Title Sequences
The Shuffle Ticket Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås Client: Live Nation / Luger Category: Innovation & Transformation / Innovation in Experiential
NN North Sea Jazz Festival Agency: Studio Dumbar/DEPT / Rotterdam Client: Mojo Concerts Category: Brand Identity / Rebranding
NRK Visual identity Agency: ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque Type Foundry / Amsterdam Client: NRK (Norwegian Broadcasting Cooperation) Category: Brand Identity / Rebranding
Minecraft Agency: Bold Scandinavia / NoA / Stockholm + Mojang Studios / Stockholm + Bsmart / Stockholm + Canada Type / Toronto Client: Minecraft Category: Brand Identity / Rebranding
Freeform Agency: COLLINS / New York City Client: Freeform Category: Brand Identity / Rebranding
NRK Visual identity Agency: ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque Type Foundry / Amsterdam Client: NRK (Norwegian Broadcasting Cooperation) Category: Brand Identity / System
Rock and Roll Hall of Fame Agency: Base Design / New York Client: Rock and Roll Hall of Fame Category: Brand Identity / System
Freeform Agency: COLLINS / New York City Client: Freeform Category: Brand Identity / System
Wrapped Design Agency: Spotify In-House / New York Client: Spotify In-House Category: Brand Identity / System
10 Years of Fun Agency: DAVID / Madrid + Activision / Los Angeles + MyGosh / London Client: Activision Category: Posters / Series

2023 Print & Promotional Gold Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Newspaper / Series

OS23_PT003G

2023 Experiential & Immersive Gold Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Brand Installations

OS23_EX004G

2023 Branded Entertainment Gold Pencil

EA Sports + Apple

EA Sports + Apple

FIFA 23 x TED LASSO

Brand Partnerships

OS23_BE008G

2023 Radio & Audio Gold Pencil

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Mastercard

Custom Content

OS23_RA003G

2023 Film & Video Gold Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

User-Generated Content

OS23_FI011G

2023 Brand-Side / In-House Gold Pencil

EA Sports + Apple

EA Sports + Apple

FIFA 23 x TED LASSO

Brand Partnerships

OS23_BS006G

2023 Gaming Gold Pencil

DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles

Activision

Scratchboards

Game Marketing

OS23_GA006G

2023 Design Gold Pencil

Studio Dumbar/DEPT / Rotterdam

Mojo Concerts

NN North Sea Jazz Festival

Typography / Dynamic / In Motion

OS23_DE005G

2023 Out of Home Gold Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Experiential & Installations / Experiential & Immersive

OS23_OH004G

2023 Music & Sound Craft Gold Pencil

Wave Studios / New York + Droga5 / New York + division7 + Cut+Run / New York

The New York Times

Independent Journalism for an Independent Life - Questlove

Sound Mixing

OS23_MS005G

2023 Direct Marketing Gold Pencil

HEREZIE / PARIS + PRIME VIDEO / PARIS

Prime Video

Dubbing Factory

Social Media Post / Series

OS23_DM010G

2023 Social Media Gold Pencil

Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles

Netflix

Wednesday hates marketing

Social Channel / Multi-Platform

OS23_SM004G

2023 Public Relations Silver Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Brand Partnerships

OS23_PR020S

2023 Print & Promotional Silver Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Posters / Series

OS23_PT013S

2023 Public Relations Silver Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Integrated PR Campaign

OS23_PR021S

2023 Social Media Silver Pencil

INGO / Hamburg + Ogilvy Germany

WAI Woods Art Institute

The Art Of Trending

Social Post / Real-time Response

OS23_SM016S

2023 Music & Sound Craft Silver Pencil

Wave Studios / New York + Droga5 / New York + Cut+Run / New York + division7

The New York Times

Independent Journalism for an Independent Life - Questlove

Sound Editing

OS23_MS014S

2023 Film & Video Bronze Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Television & VOD / Over 60 Seconds - Single

OS23_FI030B

2023 Film & Video Bronze Pencil

AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba

CNN

The Polygraph

Television & VOD / Over 60 Seconds - Single

OS23_FI031B

2023 Moving Image Craft & Production Bronze Pencil

Plains of Yonder / Seattle

HBO

The White Lotus - Season 2 Main Title Sequence

Title Sequences

OS23_MI043B

2023 IP & Product Design Bronze Pencil

‿ and us / Dubai + BlackBox / Dubai

Anghami

Sole Music

Integrated Digital & Physical Product / Promotional

OS23_IP013B

2023 Film & Video Bronze Pencil

Mischief @ No Fixed Address / Brooklyn + Tubi

Tubi

Interface Interruption

Innovation & Transformation / Innovation in Film

OS23_FI038B

2023 Direct Marketing Bronze Pencil

Ogilvy Italy / Milan

Prime Video

Staraoke

Experiential / In-Person Events

OS23_DM039B

2023 Radio & Audio Bronze Pencil

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Haleon

Custom Content

OS23_RA013B

2023 Out of Home Bronze Pencil

DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles

Activision

Scratchboards

Innovation & Transformation / Innovation in Out of Home

OS23_OH035B

2023 Creative Use of Data Bronze Pencil

Media.Monks / Bogota

Spotify

#ListenToYourFans

Targeting

OS23_CU010B

2023 Direct Marketing Bronze Pencil

Spotify In-House / New York

Spotify In-House

Wrapped On Platform Experience

Craft / Data-Driven Personalization

OS23_DM054B

2023 Interactive & Mobile Craft Bronze Pencil

INGO / Hamburg + Ogilvy Germany

WAI Woods Art Institute

The Art Of Trending

Creative Use of Data

OS23_IC015B

2023 Social Media Bronze Pencil

HEREZIE / PARIS + PRIME VIDEO / PARIS

Prime Video

Dubbing Factory

User-Generated Content

OS23_SM033B

2023 Creative Effectiveness Bronze Pencil

Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles

Netflix

Wednesday hates marketing

Multi-Region or Market / Consumer / Brand

OS23_CE012B

2023 Design Bronze Pencil

Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg

Spotify Japan

Sound Tour

Out of Home / Series

OS23_DE052B

2023 Interactive, Online & Mobile Bronze Pencil

‿ and us / Dubai + BlackBox / Dubai

Anghami

Sole Music

Physical Product & Mobile Integration

OS23_IN028B

2023 Integrated Bronze Pencil

INGO / Hamburg + Ogilvy Germany

WAI Woods Art Institute

The Art Of Trending

Craft / Use of Technology

OS23_IG022B

2023 Interactive & Mobile Craft Bronze Pencil

‿ and us / Dubai + BlackBox / Dubai

Anghami

Sole Music

Cross-Channel UX / UI / Digital / Physical

OS23_IC013B

2023 Moving Image Craft & Production Bronze Pencil

Directors Guild Helsinki + Tommi Laiho / Helsinki + Folk Finland / Helsinki

Tommi Laiho

Broken Ones

Trailers & Teasers

OS23_MI044B

2023 Direct Marketing Bronze Pencil

DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles

Activision

Scratchboards

Physical Items

OS23_DM034B

2023 Interactive & Mobile Craft Merit Award

‿ and us / Dubai + BlackBox / Dubai

Anghami

Sole Music

Use of Technology

OS23_IC039M

2023 Moving Image Craft & Production Merit Award

Somesuch / Los Angeles & London

Apple Music

Rihanna - Stay

Direction / Single

OS23_MI054M

2023 Film & Video Merit Award

Mischief @ No Fixed Address / Brooklyn + Tubi

Tubi

Interface Interruption

Television & VOD / 30 Seconds and Under - Single

OS23_FI043M

2023 Moving Image Craft & Production Merit Award

Elastic / Santa Monica

HBO

The Last of Us

Title Sequences

OS23_MI121M

2023 Experiential & Immersive Merit Award

Forsman & Bodenfors / Göteborg + Superstudio / Borås

Live Nation / Luger

The Shuffle Ticket

Innovation & Transformation / Innovation in Experiential

OS23_EX091M

2023 Design Merit Award

Studio Dumbar/DEPT / Rotterdam

Mojo Concerts

NN North Sea Jazz Festival

Brand Identity / Rebranding

OS23_DE083M

2023 Design Merit Award

ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque Type Foundry / Amsterdam

NRK (Norwegian Broadcasting Cooperation)

NRK Visual identity

Brand Identity / Rebranding

OS23_DE086M

2023 Design Merit Award

Bold Scandinavia / NoA / Stockholm + Mojang Studios / Stockholm + Bsmart / Stockholm + Canada Type / Toronto

Minecraft

Minecraft

Brand Identity / Rebranding

OS23_DE087M

2023 Design Merit Award

COLLINS / New York City

Freeform

Freeform

Brand Identity / Rebranding

OS23_DE089M

2023 Design Merit Award

ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque Type Foundry / Amsterdam

NRK (Norwegian Broadcasting Cooperation)

NRK Visual identity

Brand Identity / System

OS23_DE076M

2023 Design Merit Award

Base Design / New York

Rock and Roll Hall of Fame

Rock and Roll Hall of Fame

Brand Identity / System

OS23_DE080M

2023 Design Merit Award

COLLINS / New York City

Freeform

Freeform

Brand Identity / System

OS23_DE081M

2023 Design Merit Award

Spotify In-House / New York

Spotify In-House

Wrapped Design

Brand Identity / System

OS23_DE082M

2023 Print & Promotional Merit Award

DAVID / Madrid + Activision / Los Angeles + MyGosh / London

Activision

10 Years of Fun

Posters / Series

OS23_PT037M

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