The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Entertainment / Music / Film / Television

Award

Agency

Client

Title

Category

Annual ID

For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Events & Experiential
Grave of Thrones Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney Client: Foxtel Category: Brand Installations
Hulu Sellouts x NBA Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign
Hulu Sellouts x NFL Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign
For The Throne Agency: Droga5 / New York Client: HBO Category: Co-Promotions
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Craft / Use of Sound
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Green Pencil
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Creative Effectiveness / Non-Profit / Charity
Sounds of Future Ocean Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Visual & Audio Craft / Sound
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Experiential / Brand Installations
For The Throne Agency: Droga5 / New York Client: HBO Category: Creative Effectiveness / Consumer / Brand
For The Throne Agency: Droga5 / New York Client: HBO Category: Integrated PR Campaign
Grave of Thrones Agency: Revolver/Will O'Rourke / Sydney + DDB / Sydney + Foxtel / Sydney Client: Foxtel Category: Craft / Art Direction
For The Throne Agency: Droga5 / New York Client: HBO Category: Integrated Branding Campaign
For The Throne Agency: Droga5 / New York Client: HBO Category: Innovation in Branded Entertainment
THE LION'S SHARE FUND Agency: FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global Client: The Lion's Share Fund Category: Planet / Life on Land
BBC 2 iDents Agency: BBC Creative / London + Superunion / London Client: BBC Creative Category: Moving Image / Series
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Craft / Art Direction
Grave of Thrones Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney Client: Foxtel Category: Experiential & Installations / Experiential & Immersive
Let The Song Play Agency: Spotify In-House / New York Client: Spotify Category: Use of Music / Licensed / Adapted Music
Unscripted Agency: Wunderman Thompson UK / London Client: BT Sport Category: Creative Use of Data
The Dirtiest Porn Ever Agency: Officer & Gentleman / Madrid Client: Pornhub Category: Active Engagement
Listen like you used to Agency: Who Wot Why / London + Spotify UK / London Client: Spotify UK Category: Craft / Writing
Get an Original Track Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto Client: TA2 Sound + Music Category: Broadcast / Campaign
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Out of Home / Series
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Experiential / Live Events
Piracy Blockr Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Craft / Use of Technology
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Innovation in Print
Piracy Blockr Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Beesexual Agency: BETC / Paris Client: Pornhub Category: Websites
Your 2019 Wrapped Agency: Spotify In-House / New York Client: Spotify Category: Websites
Get an Original Track Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto Client: TA2 Sound + Music Category: Craft / Writing - Campaign
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Craft / Printing & Production
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Billboards & Transit / Dynamic Billboards & Transit
#SpotifyWrapped Agency: Spotify In-House / New York Client: Spotify Category: Brand Voice
Bleep Agency: BETC / Paris Client: CANAL+ Category: Television & VOD / Varying Length Campaign
Unscripted Agency: Wunderman Thompson UK / London Client: BT Sport Category: Innovation in Integrated Branding
For The Throne Agency: Droga5 / New York Client: HBO Category: Innovation in Integrated Branding
Britain Get Talking Agency: Uncommon Creative Studio / London + ITV / London Client: ITV Category: Innovation in Integrated Branding
#SpotifyWrapped Agency: Spotify In-House / New York Client: Spotify Category: User-Generated Content
Behind the Record Agency: TBWA\Chiat\Day / Los Angeles Client: The Recording Academy Category: User-Generated Content
Listen like you used to Agency: Who Wot Why / London + Spotify UK / London Client: Spotify UK Category: Billboards & Transit / Campaign
Britain Get Talking Agency: Uncommon Creative Studio / London + ITV / London Client: ITV Category: Single Country or Region / Consumer / Brand
Your 2019 Wrapped Agency: Spotify In-House / New York Client: Spotify Category: Creative Use of Data / Data Visualization
Jojo Rabbit (main titles) Agency: Assembly / Auckland + Defender Films / Los Angeles + Piki Films / Auckland Client: Fox Searchlight Category: Title Sequences
"Captain Marvel" Main-on-End Title Sequence Agency: Elastic / Santa Monica + Marvel / Los Angeles Client: Marvel Category: Title Sequences
Sounds of Future Ocean Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Custom Content
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Brand Installations
Sounds of Future Ocean Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Innovation in Radio & Audio

2020 Creative Use of Data Gold Pencil

Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Creative Use of Data / Storytelling

OS_CU20_001G

2020 Public Relations Gold Pencil

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Events & Experiential

OS_PR20_005G

2020 Experiential & Immersive Gold Pencil

DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney

Foxtel

Grave of Thrones

Brand Installations

OS_EX20_004G

2020 Social Media Bronze Pencil

Big Family Table / Los Angeles + Hulu / Santa Monica

Hulu

Hulu Sellouts x NBA

Social Post / Campaign

OS_SM20_011B

2020 Social Media Bronze Pencil

Big Family Table / Los Angeles + Hulu / Santa Monica

Hulu

Hulu Sellouts x NFL

Social Post / Campaign

OS_SM20_012B

2020 Public Relations Gold Pencil

Droga5 / New York

HBO

For The Throne

Co-Promotions

OS_PR20_021G

2020 Experiential & Immersive Silver Pencil

Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Craft / Use of Sound

OS_EX20_023S

2020 Green Pencil Green

Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Green Pencil

OS_GP20_001E

2020 Creative Effectiveness Silver Pencil

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Creative Effectiveness / Non-Profit / Charity

OS_CE20_009S

2020 Digital Craft Gold Pencil

The Walt Disney Company Latin America - National Geographic / São Paulo

The Walt Disney Company Latin America - National Geographic

Sounds of Future Ocean

Visual & Audio Craft / Sound

OS_DC20_019G

2020 Branded Entertainment Silver Pencil

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Experiential / Brand Installations

OS_BE20_020S

2020 Creative Effectiveness Gold Pencil

Droga5 / New York

HBO

For The Throne

Creative Effectiveness / Consumer / Brand

OS_CE20_002G

2020 Public Relations Silver Pencil

Droga5 / New York

HBO

For The Throne

Integrated PR Campaign

OS_PR20_025S

2020 Experiential & Immersive Gold Pencil

Revolver/Will O'Rourke / Sydney + DDB / Sydney + Foxtel / Sydney

Foxtel

Grave of Thrones

Craft / Art Direction

OS_EX20_018G

2020 Integrated Silver Pencil

Droga5 / New York

HBO

For The Throne

Integrated Branding Campaign

OS_IG20_003S

2020 Branded Entertainment Bronze Pencil

Droga5 / New York

HBO

For The Throne

Innovation in Branded Entertainment

OS_BE20_036B

2020 Sustainable Development Pencil SDG

FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global

The Lion's Share Fund

THE LION'S SHARE FUND

Planet / Life on Land

OS_SD20_002SDG

2020 Design Silver Pencil

BBC Creative / London + Superunion / London

BBC Creative

BBC 2 iDents

Moving Image / Series

OS_DE20_042S

2020 Print Gold Pencil

Scholz & Friends / Berlin

Berliner Philharmoniker

Sound Images

Craft / Art Direction

OS_PT20_015G

2020 Out of Home Gold Pencil

DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney

Foxtel

Grave of Thrones

Experiential & Installations / Experiential & Immersive

OS_OH20_012G

2020 Moving Image Craft Bronze Pencil

Spotify In-House / New York

Spotify

Let The Song Play

Use of Music / Licensed / Adapted Music

OS_MI20_035B

2020 Digital Craft Gold Pencil

Wunderman Thompson UK / London

BT Sport

Unscripted

Creative Use of Data

OS_DC20_009G

2020 Social Media Bronze Pencil

Officer & Gentleman / Madrid

Pornhub

The Dirtiest Porn Ever

Active Engagement

OS_SM20_022B

2020 Out of Home Bronze Pencil

Who Wot Why / London + Spotify UK / London

Spotify UK

Listen like you used to

Craft / Writing

OS_OH20_023B

2020 Radio & Audio Silver Pencil

Sid Lee / Toronto + TA2 Sound + Music / Toronto

TA2 Sound + Music

Get an Original Track

Broadcast / Campaign

OS_RA20_005S

2020 Design Bronze Pencil

Scholz & Friends / Berlin

Berliner Philharmoniker

Sound Images

Out of Home / Series

OS_DE20_031B

2020 Branded Entertainment Silver Pencil

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Experiential / Live Events

OS_BE20_024S

2020 Experiential & Immersive Silver Pencil

Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney

FocusFilm Media

Piracy Blockr

Craft / Use of Technology

OS_EX20_019S

2020 Print Gold Pencil

Scholz & Friends / Berlin

Berliner Philharmoniker

Sound Images

Innovation in Print

OS_PT20_034G

2020 Experiential & Immersive Bronze Pencil

Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney

FocusFilm Media

Piracy Blockr

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_EX20_016B

2020 Interactive & Online Bronze Pencil

BETC / Paris

Pornhub

Beesexual

Websites

OS_IN20_005B

2020 Interactive & Online Bronze Pencil

Spotify In-House / New York

Spotify

Your 2019 Wrapped

Websites

OS_IN20_006B

2020 Radio & Audio Gold Pencil

Sid Lee / Toronto + TA2 Sound + Music / Toronto

TA2 Sound + Music

Get an Original Track

Craft / Writing - Campaign

OS_RA20_018G

2020 Print Gold Pencil

Scholz & Friends / Berlin

Berliner Philharmoniker

Sound Images

Craft / Printing & Production

OS_PT20_032G

2020 Out of Home Gold Pencil

Scholz & Friends / Berlin

Berliner Philharmoniker

Sound Images

Billboards & Transit / Dynamic Billboards & Transit

OS_OH20_005G

2020 Public Relations Gold Pencil

Spotify In-House / New York

Spotify

#SpotifyWrapped

Brand Voice

OS_PR20_010G

2020 Film Merit Award

BETC / Paris

CANAL+

Bleep

Television & VOD / Varying Length Campaign

OS_FI20_073M

2020 Integrated Merit Award

Wunderman Thompson UK / London

BT Sport

Unscripted

Innovation in Integrated Branding

OS_IG20_044M

2020 Integrated Merit Award

Droga5 / New York

HBO

For The Throne

Innovation in Integrated Branding

OS_IG20_047M

2020 Integrated Merit Award

Uncommon Creative Studio / London + ITV / London

ITV

Britain Get Talking

Innovation in Integrated Branding

OS_IG20_049M

2020 Social Media Merit Award

Spotify In-House / New York

Spotify

#SpotifyWrapped

User-Generated Content

OS_SM20_063M

2020 Social Media Merit Award

TBWA\Chiat\Day / Los Angeles

The Recording Academy

Behind the Record

User-Generated Content

OS_SM20_064M

2020 Out of Home Merit Award

Who Wot Why / London + Spotify UK / London

Spotify UK

Listen like you used to

Billboards & Transit / Campaign

OS_OH20_044M

2020 Creative Effectiveness Merit Award

Uncommon Creative Studio / London + ITV / London

ITV

Britain Get Talking

Single Country or Region / Consumer / Brand

OS_CE20_025M

2020 Creative Use of Data Merit Award

Spotify In-House / New York

Spotify

Your 2019 Wrapped

Creative Use of Data / Data Visualization

OS_CU20_015M

2020 Moving Image Craft Merit Award

Assembly / Auckland + Defender Films / Los Angeles + Piki Films / Auckland

Fox Searchlight

Jojo Rabbit (main titles)

Title Sequences

OS_MI20_089M

2020 Moving Image Craft Merit Award

Elastic / Santa Monica + Marvel / Los Angeles

Marvel

"Captain Marvel" Main-on-End Title Sequence

Title Sequences

OS_MI20_090M

2020 Radio & Audio Merit Award

The Walt Disney Company Latin America - National Geographic / São Paulo

The Walt Disney Company Latin America - National Geographic

Sounds of Future Ocean

Custom Content

OS_RA20_047M

2020 Experiential & Immersive Merit Award

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Brand Installations

OS_EX20_050M

2020 Radio & Audio Merit Award

The Walt Disney Company Latin America - National Geographic / São Paulo

The Walt Disney Company Latin America - National Geographic

Sounds of Future Ocean

Innovation in Radio & Audio

OS_RA20_070M

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