The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Entertainment / Music / Film / Television
Award
Agency
Client
Title
Category
Annual ID
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Experiential & Installations / Experiential & Immersive
Stranger Things: SOS Nerds
Agency: Droga5 / São Paulo + Droga5 / New York + Netflix
Client: Netflix Category: Craft / Storytelling
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Out of Home / Series
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Craft / Casting
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Experiential Radio & Audio
A Song For Every CMO - Haleon
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Craft / Use of Music
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Design
Tokyo Vice - Opening Title Sequence
Agency: yU+co / Los Angeles
Client: HBO Max Category: Moving Image / Single
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Craft / Art Direction
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Writing
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Writing
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client: Netflix Category: Craft / Writing
10 Years of Fun
Agency: DAVID / Madrid + MyGosh / London + KING / London
Client: Activision Category: Billboards & Transit / Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Series
NN North Sea Jazz Festival
Agency: Studio Dumbar/DEPT / Rotterdam
Client: Mojo Concerts Category: Brand Identity / Rebranding
NRK Visual identity
Agency: ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque Type Foundry / Amsterdam
Client: NRK (Norwegian Broadcasting Cooperation) Category: Brand Identity / Rebranding
Minecraft
Agency: Bold Scandinavia / NoA / Stockholm + Mojang Studios / Stockholm + Bsmart / Stockholm + Canada Type / Toronto
Client: Minecraft Category: Brand Identity / Rebranding
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Active Engagement / Call to Action
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client: Netflix Category: Integrated Campaign
Bad Man
Agency: Doomsday Entertainment / Los Angeles + Warner Records / Los Angeles
Client: Disturbed Category: Music Videos
The Break Through
Agency: Uncommon Creative Studio / London + Anonymous Content / London
Client: ITV Category: Casting
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Out of Home / Brand Installations
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Out of Home / Brand Installations
Figure of speeches
Agency: Marcel / Paris + POSTER / Paris + Prodigious / Paris + Iconoclast / Paris
Client: Spotify Category: Use of Licensed Music
Morse Code
Agency: Droga5 / São Paulo + Droga5 / New York + Netflix
Client: Netflix Category: Single Region or Market / Consumer / Brand
Wrong Ride
Agency: Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Client: TVNZ Category: Television & VOD / 31-60 Seconds - Single
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client: Live Nation / Luger Category: Physical Products
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Digital Design
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in IP & Product Design
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Social Channel / Single Platform
Lil Dicky Quartertime Show
Agency: Mirimar / Venice + Gopuff / Philadelphia + PRETTYBIRD / Los Angeles
Client: Gopuff Category: Influencer Marketing / Multi-Channel
NRK Visual identity
Agency: ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque Type Foundry / Amsterdam
Client: NRK (Norwegian Broadcasting Cooperation) Category: Brand Identity / System
Rock and Roll Hall of Fame
Agency: Base Design / New York
Client: Rock and Roll Hall of Fame Category: Brand Identity / System
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Brand Identity / System
It's Free. But it Could Cost You.
Agency: Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Client: TVNZ Category: Television & VOD / 31-60 Seconds - Series
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Experiential & Installations / Brand Installations
The Conspiracy Wall
Agency: Wieden+Kennedy / São Paulo + Prime Video / São Paulo
Client: Prime Video (The Boys) Category: Experiential & Installations / Brand Installations
Intoxicating Sounds Posters
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo
Client: Japan Philharmonic Orchestra Category: Craft / Photography
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client: Live Nation / Luger Category: Innovation & Transformation / Innovation in Experiential
Rihanna - Stay
Agency: Somesuch / Los Angeles & London
Client: Apple Music Category: Direction / Single
ALL PLAYERS TOOL LAB.
Agency: DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo
Client: WITH ALS Category: Innovation & Transformation / Innovation in Music & Sound Craft
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Music & Sound Craft
Netflix's Heart Beats TunTum
Agency: Wunderman Thompson / São Paulo + Netflix
Client: Netflix Category: Brand Partnerships
DYC - Sweet Child O'Mine
Agency: Yessian Music / Detroit + Imagination / Detroit + Detroit Youth Concert Choir & Performing Arts Company
Client: Detroit Youth Choir Category: Music Adaptation / Song
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH064M
Award:
2023 Integrated Merit Award
Agency:
B-Reel / Stockholm
Client:
Storytel
Title:
2022 Sounds Like 1984
Category:
Craft / Storytelling
Annual ID:
OS23_IG056M
Award:
2023 Integrated Merit Award
Agency:
Droga5 / São Paulo + Droga5 / New York + Netflix
Client:
Netflix
Title:
Stranger Things: SOS Nerds
Category:
Craft / Storytelling
Annual ID:
OS23_IG057M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Out of Home / Series
Annual ID:
OS23_DE145M
Award:
2023 Radio & Audio Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
Dubbing Factory
Category:
Craft / Casting
Annual ID:
OS23_RA044M
Award:
2023 Radio & Audio Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Experiential Radio & Audio
Annual ID:
OS23_RA036M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Haleon
Category:
Craft / Use of Music
Annual ID:
OS23_RA043M
Award:
2023 Design Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE193M
Award:
2023 Design Merit Award
Agency:
yU+co / Los Angeles
Client:
HBO Max
Title:
Tokyo Vice - Opening Title Sequence
Category:
Moving Image / Single
Annual ID:
OS23_DE162M
Award:
2023 Out of Home Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Craft / Art Direction
Annual ID:
OS23_OH083M
Award:
2023 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Craft / Writing
Annual ID:
OS23_DM120M
Award:
2023 Integrated Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Craft / Writing
Annual ID:
OS23_IG051M
Award:
2023 Integrated Merit Award
Agency:
Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client:
Netflix
Title:
Wednesday hates marketing
Category:
Craft / Writing
Annual ID:
OS23_IG052M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Madrid + MyGosh / London + KING / London
Client:
Activision
Title:
10 Years of Fun
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH053M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH054M
Award:
2023 Design Merit Award
Agency:
Studio Dumbar/DEPT / Rotterdam
Client:
Mojo Concerts
Title:
NN North Sea Jazz Festival
Category:
Brand Identity / Rebranding
Annual ID:
OS23_DE083M
Award:
2023 Design Merit Award
Agency:
ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque Type Foundry / Amsterdam
Client:
NRK (Norwegian Broadcasting Cooperation)
Title:
NRK Visual identity
Category:
Brand Identity / Rebranding
Annual ID:
OS23_DE086M
Award:
2023 Design Merit Award
Agency:
Bold Scandinavia / NoA / Stockholm + Mojang Studios / Stockholm + Bsmart / Stockholm + Canada Type / Toronto
Client:
Minecraft
Title:
Minecraft
Category:
Brand Identity / Rebranding
Annual ID:
OS23_DE087M
Award:
2023 Design Merit Award
Agency:
COLLINS / New York City
Client:
Freeform
Title:
Freeform
Category:
Brand Identity / Rebranding
Annual ID:
OS23_DE089M
Award:
2023 Social Media Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
Dubbing Factory
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM077M
Award:
2023 Integrated Merit Award
Agency:
Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client:
Netflix
Title:
Wednesday hates marketing
Category:
Integrated Campaign
Annual ID:
OS23_IG045M
Award:
2023 Branded Entertainment Merit Award
Agency:
Doomsday Entertainment / Los Angeles + Warner Records / Los Angeles
Client:
Disturbed
Title:
Bad Man
Category:
Music Videos
Annual ID:
OS23_BE065M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + Anonymous Content / London
Client:
ITV
Title:
The Break Through
Category:
Casting
Annual ID:
OS23_MI110M
Award:
2023 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE147M
Award:
2023 Design Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE148M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Marcel / Paris + POSTER / Paris + Prodigious / Paris + Iconoclast / Paris
Client:
Spotify
Title:
Figure of speeches
Category:
Use of Licensed Music
Annual ID:
OS23_MS026M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Droga5 / São Paulo + Droga5 / New York + Netflix
Client:
Netflix
Title:
Morse Code
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS23_CE023M
Award:
2023 Film & Video Merit Award
Agency:
Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Client:
TVNZ
Title:
Wrong Ride
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI065M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client:
Live Nation / Luger
Title:
The Shuffle Ticket
Category:
Physical Products
Annual ID:
OS23_EX067M
Award:
2023 Experiential & Immersive Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Physical Products
Annual ID:
OS23_EX071M
Award:
2023 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped Design
Category:
Digital Design
Annual ID:
OS23_DE135M
Award:
2023 IP & Product Design Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP034M
Award:
2023 Social Media Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
Dubbing Factory
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM044M
Award:
2023 Social Media Merit Award
Agency:
Mirimar / Venice + Gopuff / Philadelphia + PRETTYBIRD / Los Angeles
Client:
Gopuff
Title:
Lil Dicky Quartertime Show
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM107M
Award:
2023 Design Merit Award
Agency:
ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque Type Foundry / Amsterdam
Client:
NRK (Norwegian Broadcasting Cooperation)
Title:
NRK Visual identity
Category:
Brand Identity / System
Annual ID:
OS23_DE076M
Award:
2023 Design Merit Award
Agency:
Base Design / New York
Client:
Rock and Roll Hall of Fame
Title:
Rock and Roll Hall of Fame
Category:
Brand Identity / System
Annual ID:
OS23_DE080M
Award:
2023 Design Merit Award
Agency:
COLLINS / New York City
Client:
Freeform
Title:
Freeform
Category:
Brand Identity / System
Annual ID:
OS23_DE081M
Award:
2023 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped Design
Category:
Brand Identity / System
Annual ID:
OS23_DE082M
Award:
2023 Film & Video Merit Award
Agency:
Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Client:
TVNZ
Title:
It's Free. But it Could Cost You.
Category:
Television & VOD / 31-60 Seconds - Series
Annual ID:
OS23_FI068M
Award:
2023 Out of Home Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH056M
Award:
2023 Out of Home Merit Award
Agency:
Wieden+Kennedy / São Paulo + Prime Video / São Paulo
Client:
Prime Video (The Boys)
Title:
The Conspiracy Wall
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH061M
Award:
2023 Design Merit Award
Agency:
SHA inc. / Tokyo
Client:
Universal Music LLC
Title:
Rockin' Beats
Category:
Craft / Photography
Annual ID:
OS23_DE183M
Award:
2023 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo
Client:
Japan Philharmonic Orchestra
Title:
Intoxicating Sounds Posters
Category:
Craft / Photography
Annual ID:
OS23_DE184M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client:
Live Nation / Luger
Title:
The Shuffle Ticket
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX091M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Somesuch / Los Angeles & London
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Direction / Single
Annual ID:
OS23_MI054M
Award:
2023 Music & Sound Craft Merit Award
Agency:
DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo
Client:
WITH ALS
Title:
ALL PLAYERS TOOL LAB.
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS23_MS067M
Award:
2023 Music & Sound Craft Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS23_MS069M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FRED & FARID / Paris
Client:
Pathé
Title:
The Notifications
Category:
Creative Use of Budget
Annual ID:
OS23_MI125M
Award:
2023 Branded Entertainment Merit Award
Agency:
Wunderman Thompson / São Paulo + Netflix
Client:
Netflix
Title:
Netflix's Heart Beats TunTum
Category:
Brand Partnerships
Annual ID:
OS23_BE092M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Yessian Music / Detroit + Imagination / Detroit + Detroit Youth Concert Choir & Performing Arts Company
Client:
Detroit Youth Choir
Title:
DYC - Sweet Child O'Mine
Category:
Music Adaptation / Song
Annual ID:
OS23_MS033M