The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Entertainment / Music / Film / Television
Award
Agency
Client
Title
Category
Annual ID
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Brand Identity / System
Intoxicating Sounds Posters
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo
Client: Japan Philharmonic Orchestra Category: Craft / Photography
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Craft / Casting
Rihanna - Stay
Agency: Somesuch / Los Angeles & London
Client: Apple Music Category: Direction / Single
Tokyo Vice - Opening Title Sequence
Agency: yU+co / Los Angeles
Client: HBO Max Category: Moving Image / Single
Interface Interruption
Agency: Mischief @ No Fixed Address / Brooklyn + Tubi
Client: Tubi Category: Television & VOD / 30 Seconds and Under - Single
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client: Live Nation / Luger Category: Physical Products
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Posters / Series
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision Category: Brand Partnerships
A Song For Every CMO - Cadillac
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Chase
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - CVS Health
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Indeed
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Intuit
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Kimberly-Clark
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Loreal
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Wendys
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
DYC - Sweet Child O'Mine
Agency: Yessian Music / Detroit + Imagination / Detroit + Detroit Youth Concert Choir & Performing Arts Company
Client: Detroit Youth Choir Category: Music Adaptation / Song
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client: Netflix Category: Integrated Campaign
A Mountain of Entertainment 3.0
Agency: Paramount+
Client: Paramount+ Category: Television & VOD / Varying Length Series
A Song For Every CMO
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Craft / Writing - Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Out of Home / Series
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Spatial Design / Experiential & Immersive
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go Category: Targeted Video / Online
10 Years of Fun
Agency: DAVID / Madrid + Activision / Los Angeles + MyGosh / London
Client: Activision Category: Craft / Photography
WHO - A thread movie
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Innovation & Transformation / Innovation in Branded Entertainment
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go Category: Innovation & Transformation / Innovation in Branded Entertainment
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in IP & Product Design
Wrapped On Platform Experience
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Storytelling
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision Category: Non-traditional & Guerrilla Marketing
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go Category: Non-traditional & Guerrilla Marketing
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Art Direction
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go Category: Ecommerce
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Digital Design
The Eyeballs Heist
Agency: Wunderman Thompson Thailand / Bangkok + Wavemaker Thailand / Bangkok + Verve / Bangkok
Client: Netflix TH Category: Brand Installations
Bad Man
Agency: Doomsday Entertainment / Los Angeles + Warner Records / Los Angeles
Client: Disturbed Category: Music Videos
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Service Design / Customer Experience (CX)
Morse Code
Agency: Droga5 / São Paulo + Droga5 / New York + Netflix
Client: Netflix Category: Single Region or Market / Consumer / Brand
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Experiential & Installations / Brand Installations
The Conspiracy Wall
Agency: Wieden+Kennedy / São Paulo + Prime Video / São Paulo
Client: Prime Video (The Boys) Category: Experiential & Installations / Brand Installations
Stranger Things Global Rift Takeover
Agency: Netflix / Los Angeles + Giant Spoon / Los Angeles
Client: Netflix Category: Events / In-Person
A Song For Every CMO - Haleon
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Craft / Use of Music
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Cinema Advertising
Award:
2023 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped Design
Category:
Brand Identity / System
Annual ID:
OS23_DE082M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FRED & FARID / Paris
Client:
Pathé
Title:
The Notifications
Category:
Creative Use of Budget
Annual ID:
OS23_MI125M
Award:
2023 Design Merit Award
Agency:
SHA inc. / Tokyo
Client:
Universal Music LLC
Title:
Rockin' Beats
Category:
Craft / Photography
Annual ID:
OS23_DE183M
Award:
2023 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo
Client:
Japan Philharmonic Orchestra
Title:
Intoxicating Sounds Posters
Category:
Craft / Photography
Annual ID:
OS23_DE184M
Award:
2023 Radio & Audio Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
Dubbing Factory
Category:
Craft / Casting
Annual ID:
OS23_RA044M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Somesuch / Los Angeles & London
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Direction / Single
Annual ID:
OS23_MI054M
Award:
2023 Design Merit Award
Agency:
yU+co / Los Angeles
Client:
HBO Max
Title:
Tokyo Vice - Opening Title Sequence
Category:
Moving Image / Single
Annual ID:
OS23_DE162M
Award:
2023 Film & Video Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Tubi
Client:
Tubi
Title:
Interface Interruption
Category:
Television & VOD / 30 Seconds and Under - Single
Annual ID:
OS23_FI043M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client:
Live Nation / Luger
Title:
The Shuffle Ticket
Category:
Physical Products
Annual ID:
OS23_EX067M
Award:
2023 Experiential & Immersive Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Physical Products
Annual ID:
OS23_EX071M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Posters / Series
Annual ID:
OS23_DE139M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client:
Activision
Title:
Scratchboards
Category:
Brand Partnerships
Annual ID:
OS23_OH080M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Cadillac
Category:
Custom Content
Annual ID:
OS23_RA027M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Chase
Category:
Custom Content
Annual ID:
OS23_RA028M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - CVS Health
Category:
Custom Content
Annual ID:
OS23_RA029M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Indeed
Category:
Custom Content
Annual ID:
OS23_RA030M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Intuit
Category:
Custom Content
Annual ID:
OS23_RA031M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Kimberly-Clark
Category:
Custom Content
Annual ID:
OS23_RA032M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Loreal
Category:
Custom Content
Annual ID:
OS23_RA033M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Wendys
Category:
Custom Content
Annual ID:
OS23_RA034M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Yessian Music / Detroit + Imagination / Detroit + Detroit Youth Concert Choir & Performing Arts Company
Client:
Detroit Youth Choir
Title:
DYC - Sweet Child O'Mine
Category:
Music Adaptation / Song
Annual ID:
OS23_MS033M
Award:
2023 Integrated Merit Award
Agency:
Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client:
Netflix
Title:
Wednesday hates marketing
Category:
Integrated Campaign
Annual ID:
OS23_IG045M
Award:
2023 Film & Video Merit Award
Agency:
Paramount+
Client:
Paramount+
Title:
A Mountain of Entertainment 3.0
Category:
Television & VOD / Varying Length Series
Annual ID:
OS23_FI077M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO
Category:
Craft / Writing - Series
Annual ID:
OS23_RA040M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Out of Home / Series
Annual ID:
OS23_DE145M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Experiential / In-Person Events
Annual ID:
OS23_BE076M
Award:
2023 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE156M
Award:
2023 Direct Marketing Merit Award
Agency:
Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client:
Directv Go
Title:
The Pirate Match
Category:
Targeted Video / Online
Annual ID:
OS23_DM068M
Award:
2023 Print & Promotional Merit Award
Agency:
DAVID / Madrid + Activision / Los Angeles + MyGosh / London
Client:
Activision
Title:
10 Years of Fun
Category:
Craft / Photography
Annual ID:
OS23_PT062M
Award:
2023 Branded Entertainment Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
WHO - A thread movie
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE107M
Award:
2023 Branded Entertainment Merit Award
Agency:
Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client:
Directv Go
Title:
The Pirate Match
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE108M
Award:
2023 IP & Product Design Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP034M
Award:
2023 Creative Use of Data Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped On Platform Experience
Category:
Storytelling
Annual ID:
OS23_CU029M
Award:
2023 Direct Marketing Merit Award
Agency:
DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client:
Activision
Title:
Scratchboards
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS23_DM096M
Award:
2023 Direct Marketing Merit Award
Agency:
Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client:
Directv Go
Title:
The Pirate Match
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS23_DM099M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Craft / Art Direction
Annual ID:
OS23_BE101M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client:
Directv Go
Title:
The Pirate Match
Category:
Ecommerce
Annual ID:
OS23_EX052M
Award:
2023 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped Design
Category:
Digital Design
Annual ID:
OS23_DE135M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Wunderman Thompson Thailand / Bangkok + Wavemaker Thailand / Bangkok + Verve / Bangkok
Client:
Netflix TH
Title:
The Eyeballs Heist
Category:
Brand Installations
Annual ID:
OS23_EX053M
Award:
2023 Branded Entertainment Merit Award
Agency:
Doomsday Entertainment / Los Angeles + Warner Records / Los Angeles
Client:
Disturbed
Title:
Bad Man
Category:
Music Videos
Annual ID:
OS23_BE065M
Award:
2023 Design Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS23_DE161M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Elastic / Santa Monica
Client:
HBO
Title:
The Last of Us
Category:
Title Sequences
Annual ID:
OS23_MI121M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Droga5 / São Paulo + Droga5 / New York + Netflix
Client:
Netflix
Title:
Morse Code
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS23_CE023M
Award:
2023 Out of Home Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH056M
Award:
2023 Out of Home Merit Award
Agency:
Wieden+Kennedy / São Paulo + Prime Video / São Paulo
Client:
Prime Video (The Boys)
Title:
The Conspiracy Wall
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH061M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Events / In-Person
Annual ID:
OS23_EX036M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Netflix / Los Angeles + Giant Spoon / Los Angeles
Client:
Netflix
Title:
Stranger Things Global Rift Takeover
Category:
Events / In-Person
Annual ID:
OS23_EX040M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Haleon
Category:
Craft / Use of Music
Annual ID:
OS23_RA043M
Award:
2023 Film & Video Merit Award
Agency:
FRED & FARID / Paris
Client:
Pathé
Title:
The Notifications
Category:
Cinema Advertising
Annual ID:
OS23_FI113M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Cinema Advertising
Annual ID:
OS23_FI118M