The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Entertainment
Award
Agency
Client
Title
Category
Annual ID
Pay Per Love
Agency: The Cyranos // McCann / Barcelona
Client: Teatreneu Category: Consumer - Applications & Sites / Self-Promotion
Netflix Fest
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris
Client: Netflix Category: Consumer - Other Branded Content / Custom Content
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + L'Affreux Bonhomme / Paris
Client: Netflix Category: Consumer - Ambient / Environmental / Ambient / Environmental
Squadvertiser
Agency: McCann / London
Client: Microsoft Category: Consumer - Digital / Websites, Microsites & Banners
MTVVMA.NET
Agency: MTV / New York + Jam3 / Toronto
Client: MTV Category: Consumer - Digital / Websites, Microsites & Banners
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Choose Your Own Silent Film Festival
Agency: Red Lion Canada / Toronto
Client: Toronto Silent Film Festival Category: Non-Profit - Use of Technology / Use of Technology
Assassin's Creed Syndicate Posters
Agency: Bleublancrouge / Montreal + Ubisoft Canada / Montreal
Client: Ubisoft Canada Category: Craft - Art Direction / Art Direction
Class of Classics
Agency: Artplan / Rio de Janeiro
Client: Brazilian Symphony Orchestra Category: Consumer - Digital Product / Digital Product
Class of Classics
Agency: Artplan / Rio de Janeiro
Client: Brazilian Symphony Orchestra Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Traffic Jams
Agency: BBDO / New York
Client: Downtown Records / Yacht Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The Emotional Trailer
Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client: Melbourne International Film Festival Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The War of 1996
Agency: Tool / Santa Monica
Client: Twentieth Century Fox Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Stop Motion
Agency: One Plus Partnership Limited / Hong Kong
Client: Hubei Insun Cinema Film Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Lily & the Snowman
Agency: Zulu Alpha Kilo / Toronto
Client: Cineplex Category: Craft - Animation - Single or Series / Animation - Single or Series
Spotify Singles
Agency: Razorfish / New York + Stink Digital / New York + Spotify / New York
Client: Spotify Category: Consumer - Websites / Publications & Media
Spotify Found Them First
Agency: Razorfish / New York + Stink Digital / New York + Spotify / New York
Client: Spotify Category: Consumer - Websites / Publications & Media
Netflix the Rat
Agency: TBWA Chiat Day / Los Angeles + Furlined / Los Angeles + Cut + Run / Los Angeles + Framestore / Los Angeles
Client: Netflix Category: Consumer - Online Films & Video / Short Form - Single
Namie Amuro ?Anything? for Google Chrome
Agency: EPOCH Inc. / Tokyo + DENTSU / Tokyo
Client: Dimension Point / Avex Music Creative Category: Innovation - Websites / Websites
The Emotional Trailer
Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client: Melbourne International Film Festival Category: Consumer - Experiential Advertising / Events & Competitions
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client: Netflix Category: Consumer - Experiential Advertising / Events & Competitions
The Walking Dead "Shadows"
Agency: Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY
Client: AMC Category: Craft - Cinematography / Cinematography
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Craft - Use of Technology / Use of Technology
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Game Spot Palo
Agency: DENTSU INC. / Tokyo
Client: Aeon Fantasy Category: Consumer - Collateral Design / Posters - Series
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client: Netflix Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
#CatchDrogon
Agency: 360i / New York
Client: HBO / Game of Thrones Category: Consumer - Branded Social Campaign / Branded Social Campaign
MTV 2015 Video Music Awards
Agency: MTV / New York + Jam3 / Toronto
Client: MTV Category: Consumer - Digital / Social Media & Viral Marketing
Don't Look Away
Agency: AKQA / Sao Paulo + AKQA / London
Client: Usher Category: CSR - Websites / Websites
MTV 2015 Video Music Awards
Agency: MTV / New York + Jam3 / Toronto
Client: MTV Category: Consumer - Integrated Branding / Integrated Branding
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Use of Technology / Product & Mobile Integration
Rottofest Stock Footage
Agency: Marketforce / Perth
Client: Vulture Culture Category: Consumer - Television / Budget Under $100K - Campaign
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Mobile / User Experience
Call of Duty: Black Ops III "Seize Glory"
Agency: 72andSunny / Los Angeles
Client: Activision Category: Craft - Writing / Writing
Rom Com
Agency: J. Walter Thompson Canada / Toronto
Client: Canadian Film Fest Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Call of Duty Hack in Black
Agency: Edelman / Los Angeles + AKQA / San Francisco
Client: Activision Category: Innovation - Innovation in Social Media / Innovation in Social Media
The double 11 speech of The White House President of the United States
Agency: Alibaba Group / Hangzhou
Client: Alibaba Group Category: Consumer - Broadcast & Film / Branded Television
The Visual Sound Logo
Agency: Heye GmbH / Munich
Client: Munich Philharmonic Category: Consumer - Brand Identity / Logo
Because Recollection
Agency: 84. / Paris
Client: Because Music Category: Craft - Sound Design / Sound Design
CONAN Clueless Gamer for Fallout 4
Agency: Team Coco / Los Angeles + Turner Entertainment Networks / New York + Fearless Media / New York
Client: Bethesda Game Studios Category: Consumer - Brand or Product Integration into Storyline / TV (Drama, Comedy or Reality Series)
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Non-Profit - Integrated Branding / Integrated Branding
Resilient Thinking
Agency: Hakuhodo.Inc / Tokyo
Client: Comexposium Japan Category: Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Pay Per Love
Agency: The Cyranos // McCann / Barcelona
Client: Teatreneu Category: Consumer - Immersive / Commercial / Private / Other
Fargo Woollens
Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client: SKY TV Category: Consumer - Print / Dimensional Mailing
SPEED CHESS
Agency: Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo
Client: Team Speed Chess Category: Craft - Interface Design / Interface Design
Spotify - Year in Music 2015
Agency: Stinkdigital / New York
Client: Spotify Category: Craft - Interface Design / Interface Design
Kimmy Schmidt
Agency: Ogilvy&Mather / Paris + Entreprise / Paris
Client: Netflix Category: Consumer - Advertising - Campaign / Advertising - Campaign
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client: Netflix Category: Consumer - Environmental / Immersive Design / Brand Installations
Award:
2016 Mobile Merit Award
Agency:
The Cyranos // McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Love
Category:
Consumer - Applications & Sites / Self-Promotion
Annual ID:
MO16043M
Award:
2016 Branded Entertainment Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris
Client:
Netflix
Title:
Netflix Fest
Category:
Consumer - Other Branded Content / Custom Content
Annual ID:
BE16080M
Award:
2016 Direct Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + L'Affreux Bonhomme / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16078M
Award:
2016 Direct Merit Award
Agency:
McCann / London
Client:
Microsoft
Title:
Squadvertiser
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16057M
Award:
2016 Direct Merit Award
Agency:
MTV / New York + Jam3 / Toronto
Client:
MTV
Title:
MTVVMA.NET
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16058M
Award:
2016 Print & Outdoor Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16160M
Award:
2016 Mobile Merit Award
Agency:
Red Lion Canada / Toronto
Client:
Toronto Silent Film Festival
Title:
Choose Your Own Silent Film Festival
Category:
Non-Profit - Use of Technology / Use of Technology
Annual ID:
MO16083M
Award:
2016 Print & Outdoor Merit Award
Agency:
Bleublancrouge / Montreal + Ubisoft Canada / Montreal
Client:
Ubisoft Canada
Title:
Assassin's Creed Syndicate Posters
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16218M
Award:
2016 Intellectual Property Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Brazilian Symphony Orchestra
Title:
Class of Classics
Category:
Consumer - Digital Product / Digital Product
Annual ID:
IP16017M
Award:
2016 Mobile Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Brazilian Symphony Orchestra
Title:
Class of Classics
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16037M
Award:
2016 Mobile Merit Award
Agency:
BBDO / New York
Client:
Downtown Records / Yacht
Title:
Traffic Jams
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16038M
Award:
2016 Mobile Merit Award
Agency:
McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client:
Melbourne International Film Festival
Title:
The Emotional Trailer
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16040M
Award:
2016 Mobile Merit Award
Agency:
Tool / Santa Monica
Client:
Twentieth Century Fox
Title:
The War of 1996
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16042M
Award:
2016 Design Merit Award
Agency:
One Plus Partnership Limited / Hong Kong
Client:
Hubei Insun Cinema Film
Title:
Stop Motion
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16171M
Award:
2016 Branded Entertainment Merit Award
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft
Title:
Survival Billboard
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16104M
Award:
2016 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Cineplex
Title:
Lily & the Snowman
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16270M
Award:
2016 Interactive Merit Award
Agency:
Razorfish / New York + Stink Digital / New York + Spotify / New York
Client:
Spotify
Title:
Spotify Singles
Category:
Consumer - Websites / Publications & Media
Annual ID:
IN16051M
Award:
2016 Interactive Merit Award
Agency:
Razorfish / New York + Stink Digital / New York + Spotify / New York
Client:
Spotify
Title:
Spotify Found Them First
Category:
Consumer - Websites / Publications & Media
Annual ID:
IN16052M
Award:
2016 Film Merit Award
Agency:
TBWA Chiat Day / Los Angeles + Furlined / Los Angeles + Cut + Run / Los Angeles + Framestore / Los Angeles
Client:
Netflix
Title:
Netflix the Rat
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16197M
Award:
2016 Interactive Merit Award
Agency:
EPOCH Inc. / Tokyo + DENTSU / Tokyo
Client:
Dimension Point / Avex Music Creative
Title:
Namie Amuro ?Anything? for Google Chrome
Category:
Innovation - Websites / Websites
Annual ID:
IN16097M
Award:
2016 Cross-Platform Merit Award
Agency:
McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client:
Melbourne International Film Festival
Title:
The Emotional Trailer
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16033M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16036M
Award:
2016 Film Merit Award
Agency:
Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY
Client:
AMC
Title:
The Walking Dead "Shadows"
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16258M
Award:
2016 Direct Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Sky Deutschland Fernsehen
Title:
Sky Sqreening
Category:
Craft - Use of Technology / Use of Technology
Annual ID:
DI16107M
Award:
2016 Public Relations Merit Award
Agency:
FRED & FARID / PARIS + KILLDEATH / PARIS
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16056M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Aeon Fantasy
Title:
Game Spot Palo
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16089M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16174M
Award:
2016 Social Media Merit Award
Agency:
360i / New York
Client:
HBO / Game of Thrones
Title:
#CatchDrogon
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16025M
Award:
2016 Direct Merit Award
Agency:
MTV / New York + Jam3 / Toronto
Client:
MTV
Title:
MTV 2015 Video Music Awards
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16068M
Award:
2016 Interactive Merit Award
Agency:
AKQA / Sao Paulo + AKQA / London
Client:
Usher
Title:
Don't Look Away
Category:
CSR - Websites / Websites
Annual ID:
IN16073M
Award:
2016 Cross-Platform Merit Award
Agency:
MTV / New York + Jam3 / Toronto
Client:
MTV
Title:
MTV 2015 Video Music Awards
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16059M
Award:
2016 Mobile Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Sky Deutschland Fernsehen
Title:
Sky Sqreening
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16062M
Award:
2016 Film Merit Award
Agency:
Marketforce / Perth
Client:
Vulture Culture
Title:
Rottofest Stock Footage
Category:
Consumer - Television / Budget Under $100K - Campaign
Annual ID:
FI16158M
Award:
2016 Cross-Platform Merit Award
Agency:
FRED & FARID / PARIS + KILLDEATH / PARIS
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16077M
Award:
2016 UX / UI Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16044M
Award:
2016 Branded Entertainment Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision
Title:
Call of Duty: Black Ops III "Seize Glory"
Category:
Craft - Writing / Writing
Annual ID:
BE16113M
Award:
2016 Radio Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Canadian Film Fest
Title:
Rom Com
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16028M
Award:
2016 Social Media Merit Award
Agency:
Edelman / Los Angeles + AKQA / San Francisco
Client:
Activision
Title:
Call of Duty Hack in Black
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16053M
Award:
2016 Branded Entertainment Merit Award
Agency:
Alibaba Group / Hangzhou
Client:
Alibaba Group
Title:
The double 11 speech of The White House President of the United States
Category:
Consumer - Broadcast & Film / Branded Television
Annual ID:
BE16052M
Award:
2016 Design Merit Award
Agency:
Heye GmbH / Munich
Client:
Munich Philharmonic
Title:
The Visual Sound Logo
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16122M
Award:
2016 Interactive Merit Award
Agency:
84. / Paris
Client:
Because Music
Title:
Because Recollection
Category:
Craft - Sound Design / Sound Design
Annual ID:
IN16111M
Award:
2016 Branded Entertainment Merit Award
Agency:
Team Coco / Los Angeles + Turner Entertainment Networks / New York + Fearless Media / New York
Client:
Bethesda Game Studios
Title:
CONAN Clueless Gamer for Fallout 4
Category:
Consumer - Brand or Product Integration into Storyline / TV (Drama, Comedy or Reality Series)
Annual ID:
BE16075M
Award:
2016 Cross-Platform Merit Award
Agency:
FRED & FARID / PARIS + KILLDEATH / PARIS
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16081M
Award:
2016 Design Merit Award
Agency:
Hakuhodo.Inc / Tokyo
Client:
Comexposium Japan
Title:
Resilient Thinking
Category:
Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Annual ID:
DE16178M
Award:
2016 Responsive Environments Merit Award
Agency:
The Cyranos // McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Love
Category:
Consumer - Immersive / Commercial / Private / Other
Annual ID:
RE16017M
Award:
2016 Direct Merit Award
Agency:
DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client:
SKY TV
Title:
Fargo Woollens
Category:
Consumer - Print / Dimensional Mailing
Annual ID:
DI16049M
Award:
2016 UX / UI Merit Award
Agency:
Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo
Client:
Team Speed Chess
Title:
SPEED CHESS
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16069M
Award:
2016 UX / UI Merit Award
Agency:
Stinkdigital / New York
Client:
Spotify
Title:
Spotify - Year in Music 2015
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16078M
Award:
2016 Radio Merit Award
Agency:
Ogilvy&Mather / Paris + Entreprise / Paris
Client:
Netflix
Title:
Kimmy Schmidt
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16025M
Award:
2016 Design Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Annual ID:
DE16175M