The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Fashion / Clothing / Footwear / Accessories

Award

Agency

Client

Title

Category

Annual ID

Open Spaces Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut Client: Burberry Category: Online Films & Video / Long Form - Single
CO2AT Agency: This is Pacifica / Matosinhos + Stream and Tough Guy / Lisboa Client: Azgard 9 Category: Innovation & Transformation / Innovation in Design
The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Livestream
The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Craft / Dynamic Data Visualization
Open Spaces Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut Client: Burberry Category: Direction / Single
The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Real-Time Data
Circular Design for Fashion Agency: Sid Lee + Ellen Macarthur Foundation / Cowes + M&H Polystudio / Montreal Client: Ellen MacArthur Foundation Category: Editorial / Books
G-Star Raw: The Rhythm of Denim Agency: Sizzer B.V. / Amsterdam + The Family / Amsterdam + HALAL / Amsterdam Client: G-Star Raw Category: Original Music / Score
Sea Level Re-Boot Agency: Forsman & Bodenfors / Göteborg + Superstudio / Göteborg Client: Tretorn Category: Promotional / Collateral Items
Liquid Billboard Agency: Havas Middle East / Dubai + Jack Morton / Dubai Client: adidas Category: Experiential & Installations / Brand Installations
Camouflage Against the Machines Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo Client: UNLABELED, NEXUSVII. Category: Innovation & Transformation / Innovation in Design
Liquid Billboard Agency: Havas Middle East / Dubai + Jack Morton / Dubai Client: adidas Category: Spatial Design / Experiential & Immersive
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Physical Product / In-Market
Liquid Billboard Agency: Havas Middle East / Dubai + Jack Morton / Dubai Client: adidas Category: Brand Installations
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Integrated PR Campaign
Camouflage Against the Machines Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo Client: UNLABELED, NEXUSVII. Category: Storytelling
The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Events / Stunts / Competitions / Virtual
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Innovation & Transformation / Innovation in Public Relations
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Promotional / Collateral Items
Unity Laces Agency: Joe Public United / Johannesburg Client: Converse Category: Innovation & Transformation / Innovation in Print
Outlaw Runners Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Social Post / Real-time Response
The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Social Channel / Multi-Platform
Reverse Renegade Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago Client: Hanes / Champion Category: Social Media Post / Single
Outlaw Runners Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Craft / Photography
Outlaw Runners Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Stunts & Activations
Reverse Renegade Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago Client: Hanes / Champion Category: Integrated Campaign
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Integrated Campaign
Reverse Renegade Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago Client: Hanes / Champion Category: Influencer Marketing / Single Channel
Outlaw Runners Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Craft / Photography
Outlaw Runners Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Events & Experiential
Unity Laces Agency: Joe Public United / Johannesburg Client: Converse Category: Craft / Art Direction
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Innovation & Transformation / Innovation in Design
The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Experiential & Immersive
Reverse Renegade Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago Client: Hanes / Champion Category: Social Channel / Single Platform
Untethered Agency: Little Minx / Los Angeles + On / Zürich Client: On Category: Long Form Video / Single
Sea Level Re-Boot Agency: Forsman & Bodenfors / Göteborg + Superstudio / Göteborg Client: Tretorn Category: Physical Items
CO2AT Agency: Stream and Tough Guy / Lisboa + This is Pacifica / Matosinhos Client: Azgard 9 Category: Physical Items
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Physical Items
Outlaw Runners Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Targeted Video / On Location
Born of a Dream Agency: Scholz & Friends Client: IWC Schaffhausen Category: Editing / Series
Look Yourself Agency: Deutsch LA / Los Angeles + Steelhead / Los Angeles Client: Walmart Category: Social Post / Series
Camouflage Against the Machines Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo Client: UNLABELED, NEXUSVII. Category: Physical Product / In-Market
adidas Originals x ESPN Top Ten Hi 1979 Drop Agency: Iris Worldwide / Atlanta + Autumn Line + Summer Winter + We Create Cool Things Client: adidas Originals Category: Packaging / Specialty
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Innovation & Transformation / Innovation in Experiential
Reverse Renegade Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago Client: Hanes / Champion Category: Active Engagement / Call to Action
Unity Laces Agency: Joe Public United / Johannesburg Client: Converse Category: Craft / Art Direction
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Integrated Branding Campaign
New Fairies Agency: Wieden+Kennedy / São Paulo + Stink / São Paulo + Supersonica / São Paulo + Nike / São Paulo Client: Nike / Institutional Category: Online & Mobile Video / Online-only Video - Single
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Innovation & Transformation / Innovation in Direct Marketing
Outlaw Runners Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Non-traditional & Guerrilla Marketing

2022 Film Gold Pencil

Riff Raff Films / London + 750mph / London + MPC / London + Final Cut

Burberry

Open Spaces

Online Films & Video / Long Form - Single

OS22_FI001G

2022 Design Gold Pencil

This is Pacifica / Matosinhos + Stream and Tough Guy / Lisboa

Azgard 9

CO2AT

Innovation & Transformation / Innovation in Design

OS22_DE020G

2022 Social Media Gold Pencil

BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Lacoste

The 9th Lane

Livestream

OS22_SM004G

2022 Experiential & Immersive Gold Pencil

BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Lacoste

The 9th Lane

Craft / Dynamic Data Visualization

OS22_EX008G

2022 Moving Image Craft Gold Pencil

Riff Raff Films / London + 750mph / London + MPC / London + Final Cut

Burberry

Open Spaces

Direction / Single

OS22_MI002G

2022 Creative Use of Data Gold Pencil

BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Lacoste

The 9th Lane

Real-Time Data

OS22_CU003G

2022 Design Gold Pencil

Sid Lee + Ellen Macarthur Foundation / Cowes + M&H Polystudio / Montreal

Ellen MacArthur Foundation

Circular Design for Fashion

Editorial / Books

OS22_DE004G

2022 Music & Sound Craft Gold Pencil

Sizzer B.V. / Amsterdam + The Family / Amsterdam + HALAL / Amsterdam

G-Star Raw

G-Star Raw: The Rhythm of Denim

Original Music / Score

OS22_MS005G

2022 Design Gold Pencil

Forsman & Bodenfors / Göteborg + Superstudio / Göteborg

Tretorn

Sea Level Re-Boot

Promotional / Collateral Items

OS22_DE008G

2022 Out of Home Silver Pencil

Havas Middle East / Dubai + Jack Morton / Dubai

adidas

Liquid Billboard

Experiential & Installations / Brand Installations

OS22_OH016S

2022 Design Silver Pencil

DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo

UNLABELED, NEXUSVII.

Camouflage Against the Machines

Innovation & Transformation / Innovation in Design

OS22_DE032S

2022 Design Silver Pencil

Havas Middle East / Dubai + Jack Morton / Dubai

adidas

Liquid Billboard

Spatial Design / Experiential & Immersive

OS22_DE028S

2022 IP & Products Silver Pencil

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Physical Product / In-Market

OS22_IP007S

2022 Experiential & Immersive Silver Pencil

Havas Middle East / Dubai + Jack Morton / Dubai

adidas

Liquid Billboard

Brand Installations

OS22_EX015S

2022 Public Relations Silver Pencil

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Integrated PR Campaign

OS22_PR014S

2022 Creative Use of Data Silver Pencil

DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo

UNLABELED, NEXUSVII.

Camouflage Against the Machines

Storytelling

OS22_CU005S

2022 Experiential & Immersive Silver Pencil

BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Lacoste

The 9th Lane

Events / Stunts / Competitions / Virtual

OS22_EX013S

2022 Public Relations Silver Pencil

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Innovation & Transformation / Innovation in Public Relations

OS22_PR015S

2022 Design Silver Pencil

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Promotional / Collateral Items

OS22_DE025S

2022 Print Bronze Pencil

Joe Public United / Johannesburg

Converse

Unity Laces

Innovation & Transformation / Innovation in Print

OS22_PT023B

2022 Social Media Bronze Pencil

BETC / Paris + GUM / Paris + Soldats Films / Paris

Distance

Outlaw Runners

Social Post / Real-time Response

OS22_SM023B

2022 Social Media Bronze Pencil

BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Lacoste

The 9th Lane

Social Channel / Multi-Platform

OS22_SM019B

2022 Direct Marketing Bronze Pencil

Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago

Hanes / Champion

Reverse Renegade

Social Media Post / Single

OS22_DM034B

2022 Print Bronze Pencil

BETC / Paris + GUM / Paris + Soldats Films / Paris

Distance

Outlaw Runners

Craft / Photography

OS22_PT021B

2022 Social Media Bronze Pencil

BETC / Paris + GUM / Paris + Soldats Films / Paris

Distance

Outlaw Runners

Stunts & Activations

OS22_SM030B

2022 Direct Marketing Merit Award

Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago

Hanes / Champion

Reverse Renegade

Integrated Campaign

OS22_DM091M

2022 Direct Marketing Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Integrated Campaign

OS22_DM094M

2022 Social Media Merit Award

Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago

Hanes / Champion

Reverse Renegade

Influencer Marketing / Single Channel

OS22_SM081M

2022 Out of Home Merit Award

BETC / Paris + GUM / Paris + Soldats Films / Paris

Distance

Outlaw Runners

Craft / Photography

OS22_OH067M

2022 Public Relations Merit Award

BETC / Paris + GUM / Paris + Soldats Films / Paris

Distance

Outlaw Runners

Events & Experiential

OS22_PR036M

2022 Print Merit Award

Joe Public United / Johannesburg

Converse

Unity Laces

Craft / Art Direction

OS22_PT048M

2022 Design Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Innovation & Transformation / Innovation in Design

OS22_DE162M

2022 Creative Use of Data Merit Award

BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Lacoste

The 9th Lane

Experiential & Immersive

OS22_CU023M

2022 Social Media Merit Award

Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago

Hanes / Champion

Reverse Renegade

Social Channel / Single Platform

OS22_SM041M

2022 Branded Entertainment Merit Award

Little Minx / Los Angeles + On / Zürich

On

Untethered

Long Form Video / Single

OS22_BE052M

2022 Direct Marketing Merit Award

Forsman & Bodenfors / Göteborg + Superstudio / Göteborg

Tretorn

Sea Level Re-Boot

Physical Items

OS22_DM046M

2022 Direct Marketing Merit Award

Stream and Tough Guy / Lisboa + This is Pacifica / Matosinhos

Azgard 9

CO2AT

Physical Items

OS22_DM051M

2022 Direct Marketing Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Physical Items

OS22_DM054M

2022 Direct Marketing Merit Award

BETC / Paris + GUM / Paris + Soldats Films / Paris

Distance

Outlaw Runners

Targeted Video / On Location

OS22_DM059M

2022 Moving Image Craft Merit Award

Scholz & Friends

IWC Schaffhausen

Born of a Dream

Editing / Series

OS22_MI093M

2022 Social Media Merit Award

Deutsch LA / Los Angeles + Steelhead / Los Angeles

Walmart

Look Yourself

Social Post / Series

OS22_SM056M

2022 IP & Products Merit Award

DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo

UNLABELED, NEXUSVII.

Camouflage Against the Machines

Physical Product / In-Market

OS22_IP018M

2022 Design Merit Award

Iris Worldwide / Atlanta + Autumn Line + Summer Winter + We Create Cool Things

adidas Originals

adidas Originals x ESPN Top Ten Hi 1979 Drop

Packaging / Specialty

OS22_DE096M

2022 Experiential & Immersive Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Innovation & Transformation / Innovation in Experiential

OS22_EX070M

2022 Social Media Merit Award

Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago

Hanes / Champion

Reverse Renegade

Active Engagement / Call to Action

OS22_SM070M

2022 Out of Home Merit Award

Joe Public United / Johannesburg

Converse

Unity Laces

Craft / Art Direction

OS22_OH056M

2022 Integrated Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Integrated Branding Campaign

OS22_IG029M

2022 Interactive, Online & Mobile Merit Award

Wieden+Kennedy / São Paulo + Stink / São Paulo + Supersonica / São Paulo + Nike / São Paulo

Nike / Institutional

New Fairies

Online & Mobile Video / Online-only Video - Single

OS22_IN059M

2022 Direct Marketing Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM109M

2022 Direct Marketing Merit Award

BETC / Paris + GUM / Paris + Soldats Films / Paris

Distance

Outlaw Runners

Non-traditional & Guerrilla Marketing

OS22_DM084M

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