The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Fashion / Clothing / Footwear / Accessories

Award

Agency

Client

Title

Category

Annual ID

Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Events / Stunts / Competitions
Enjoy Before Returning Agency: Publicis Italy / Milan Client: Diesel Category: Magazine / Campaign
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Experiential & Installations / Brand Installations
Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Innovation in Out of Home
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Brand Installations
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration
The 9'58 Biography Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Typography / Dynamic / In Motion
Side:Biz Agency: Publicis Italy / Milan Client: Diesel Category: Websites / E-Commerce
Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Non-traditional & Guerrilla Marketing
Crocodile Inside Agency: BETC / Paris Client: Lacoste Category: Television & VOD / Long Form - Single
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Art Direction
Crocodile Inside, The Film Agency: ICONOCLAST / Paris + BETC / Paris Client: Lacoste Category: Craft - Visual Effects / Single
Crocodile Inside Agency: BETC / Paris Client: Lacoste Category: Craft - Direction / Single
An Open Mind is the Best Look Agency: Droga5 / New York Client: Nordstrom Category: Craft - Direction / Single
Crocodile Inside Agency: BETC / Paris Client: Lacoste Category: Craft - Cinematography / Single
Be a Follower Agency: Publicis Italy / Milan Client: Diesel Category: Online Films & Video / Short Form - Campaign
adidas Operation AirDrop Agency: Jam3 / Toronto Client: Adidas Category: Innovation in Direct Marketing
Be a Follower Agency: Publicis Italy / Milan Client: Diesel Category: Online-only Video / Campaign
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Promotional / Posters - Series
The Last Statement T-shirt Agency: VIRTUE / Copenhagen Client: Carlings Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Air Max Graffiti Stores Agency: AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo Client: Nike Category: Utility / E-Commerce
Hey Google, Ask Nike Agency: R/GA / Portland Client: Nike Category: Utility / E-Commerce
An Open Mind is the Best Look Agency: Droga5 / New York Client: Nordstrom Category: Craft - Editing / Single
The 9'58 Biography Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Promotional Items / Physical Products
Side:Biz Agency: Publicis Italy / Milan Client: Diesel Category: Active Engagement
The 9'58 Biography Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Editorial / Books
Hey Google, Ask Nike Agency: R/GA / Portland Client: Nike Category: UX / UI / Utility
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Experiential / Brand Installations
The Gurls Talk Podcast Agency: R/GA / London Client: Nike Category: Online / Branded Podcast
An Open Mind is the Best Look Agency: Droga5 / New York Client: Nordstrom Category: Craft - Writing / Single
The 7th Star for Germany Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf Client: Nike Deutschland GmbH Category: Stunts & Activations
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Art Direction
adidas Operation AirDrop Agency: Jam3 / Toronto Client: Adidas Category: Digital & Online / Websites & Mobile
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration
The Lift Agency: &Co. / NoA / Copenhagen + New-Land / Copenhagen Client: Bianco Category: Online Films & Video / Long Form - Single
Return Policy Agency: Publicis Italy / Milan Client: Diesel Category: Online Films & Video / Long Form - Single
8000km Runway Agency: Goodzilla / Shanghai Client: Jack Jones Category: Online Films & Video / Long Form - Single
An Open Mind is the Best Look Agency: Droga5 / New York Client: Nordstrom Category: Online Films & Video / Long Form - Single
adidas Operation AirDrop Agency: Jam3 / Toronto Client: Adidas Category: Craft / Use of Technology
Forge Ahead Agency: SenseTeam / Shenzhen Client: SHENZHEN FASHION WEEK Category: Typography / Dynamic / In Motion
adidas Boston Marathon Race Films Agency: Grow / Norfolk + adidas / Portland Client: adidas Running Category: Creative Use of Data / Storytelling
Side:Biz Agency: Publicis Italy / Milan Client: Diesel Category: Digital & Online / Social Media Post - Campaign
The Last Statement T-shirt Agency: VIRTUE / Copenhagen Client: Carlings Category: Innovation in Social Media
The Lift Agency: &Co. / NoA / Copenhagen + New-Land / Copenhagen Client: Bianco Category: Long Form Video / Single
SEVEN MOTHERS Agency: m ss ng p eces / Los Angeles + Popp Rok / Toronto + Pyer Moss / New York City Client: Pyer Moss Category: Long Form Video / Single
Forge Ahead Agency: SenseTeam / Shenzhen Client: SHENZHEN FASHION WEEK Category: Branding / Logo
adidas Operation AirDrop Agency: Jam3 / Toronto Client: Adidas Category: Non-traditional & Guerrilla Marketing
An Open Mind is the Best Look Agency: Droga5 / New York Client: Nordstrom Category: Television & VOD / Long Form - Single
adidas Operation AirDrop Agency: Jam3 / Toronto Client: Adidas Category: Craft / Use of Technology
Wrangler On My Booty Agency: Wrangler Jeans / New York, NY + Mother New York / New York, NY Client: Wrangler Jeans Category: Current Event Response

2020 Experiential & Immersive Gold Pencil

AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo

Nike

Air Max Graffiti Stores

Events / Stunts / Competitions

OS_EX20_002G

2020 Print Bronze Pencil

Publicis Italy / Milan

Diesel

Enjoy Before Returning

Magazine / Campaign

OS_PT20_008B

2020 Out of Home Gold Pencil

BETC / Paris

Lacoste

Crocodile Free

Experiential & Installations / Brand Installations

OS_OH20_007G

2020 Out of Home Gold Pencil

AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo

Nike

Air Max Graffiti Stores

Innovation in Out of Home

OS_OH20_031G

2020 Experiential & Immersive Silver Pencil

BETC / Paris

Lacoste

Crocodile Free

Brand Installations

OS_EX20_006S

2020 Out of Home Bronze Pencil

AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo

Alpargatas

Let's Summer

Craft / Illustration

OS_OH20_025B

2020 Design Bronze Pencil

BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo

PUMA Brasil

The 9'58 Biography

Typography / Dynamic / In Motion

OS_DE20_010B

2020 Interactive & Online Bronze Pencil

Publicis Italy / Milan

Diesel

Side:Biz

Websites / E-Commerce

OS_IN20_009B

2020 Direct Marketing Bronze Pencil

AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo

Nike

Air Max Graffiti Stores

Non-traditional & Guerrilla Marketing

OS_DI20_027B

2020 Film Gold Pencil

BETC / Paris

Lacoste

Crocodile Inside

Television & VOD / Long Form - Single

OS_FI20_007G

2020 Out of Home Bronze Pencil

AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo

Alpargatas

Let's Summer

Craft / Art Direction

OS_OH20_022B

2020 Moving Image Craft Gold Pencil

ICONOCLAST / Paris + BETC / Paris

Lacoste

Crocodile Inside, The Film

Craft - Visual Effects / Single

OS_MI20_027G

2020 Moving Image Craft Silver Pencil

BETC / Paris

Lacoste

Crocodile Inside

Craft - Direction / Single

OS_MI20_007S

2020 Moving Image Craft Bronze Pencil

Droga5 / New York

Nordstrom

An Open Mind is the Best Look

Craft - Direction / Single

OS_MI20_013B

2020 Moving Image Craft Gold Pencil

BETC / Paris

Lacoste

Crocodile Inside

Craft - Cinematography / Single

OS_MI20_020G

2020 Film Gold Pencil

Publicis Italy / Milan

Diesel

Be a Follower

Online Films & Video / Short Form - Campaign

OS_FI20_019G

2020 Direct Marketing Merit Award

Jam3 / Toronto

Adidas

adidas Operation AirDrop

Innovation in Direct Marketing

OS_DI20_131M

2020 Interactive & Online Merit Award

Publicis Italy / Milan

Diesel

Be a Follower

Online-only Video / Campaign

OS_IN20_055M

2020 Design Merit Award

AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo

Alpargatas

Let's Summer

Promotional / Posters - Series

OS_DE20_111M

2020 Branded Entertainment Merit Award

VIRTUE / Copenhagen

Carlings

The Last Statement T-shirt

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE20_089M

2020 Mobile Merit Award

AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo

Nike

Air Max Graffiti Stores

Utility / E-Commerce

OS_MO20_039M

2020 Mobile Merit Award

R/GA / Portland

Nike

Hey Google, Ask Nike

Utility / E-Commerce

OS_MO20_040M

2020 Moving Image Craft Merit Award

Droga5 / New York

Nordstrom

An Open Mind is the Best Look

Craft - Editing / Single

OS_MI20_076M

2020 Print Merit Award

BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo

PUMA Brasil

The 9'58 Biography

Promotional Items / Physical Products

OS_PT20_067M

2020 Social Media Merit Award

Publicis Italy / Milan

Diesel

Side:Biz

Active Engagement

OS_SM20_070M

2020 Design Merit Award

BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo

PUMA Brasil

The 9'58 Biography

Editorial / Books

OS_DE20_096M

2020 Digital Craft Merit Award

R/GA / Portland

Nike

Hey Google, Ask Nike

UX / UI / Utility

OS_DC20_021M

2020 Direct Marketing Merit Award

BETC / Paris

Lacoste

Crocodile Free

Experiential / Brand Installations

OS_DI20_067M

2020 Radio & Audio Merit Award

R/GA / London

Nike

The Gurls Talk Podcast

Online / Branded Podcast

OS_RA20_040M

2020 Moving Image Craft Merit Award

Droga5 / New York

Nordstrom

An Open Mind is the Best Look

Craft - Writing / Single

OS_MI20_064M

2020 Social Media Merit Award

BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf

Nike Deutschland GmbH

The 7th Star for Germany

Stunts & Activations

OS_SM20_088M

2020 Print Merit Award

AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo

Alpargatas

Let's Summer

Craft / Art Direction

OS_PT20_068M

2020 Direct Marketing Merit Award

Jam3 / Toronto

Adidas

adidas Operation AirDrop

Digital & Online / Websites & Mobile

OS_DI20_074M

2020 Print Merit Award

AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo

Alpargatas

Let's Summer

Craft / Illustration

OS_PT20_079M

2020 Film Merit Award

&Co. / NoA / Copenhagen + New-Land / Copenhagen

Bianco

The Lift

Online Films & Video / Long Form - Single

OS_FI20_090M

2020 Film Merit Award

Publicis Italy / Milan

Diesel

Return Policy

Online Films & Video / Long Form - Single

OS_FI20_092M

2020 Film Merit Award

Goodzilla / Shanghai

Jack Jones

8000km Runway

Online Films & Video / Long Form - Single

OS_FI20_093M

2020 Film Merit Award

Droga5 / New York

Nordstrom

An Open Mind is the Best Look

Online Films & Video / Long Form - Single

OS_FI20_098M

2020 Interactive & Online Merit Award

Jam3 / Toronto

Adidas

adidas Operation AirDrop

Craft / Use of Technology

OS_IN20_072M

2020 Design Merit Award

SenseTeam / Shenzhen

SHENZHEN FASHION WEEK

Forge Ahead

Typography / Dynamic / In Motion

OS_DE20_110M

2020 Creative Use of Data Merit Award

Grow / Norfolk + adidas / Portland

adidas Running

adidas Boston Marathon Race Films

Creative Use of Data / Storytelling

OS_CU20_020M

2020 Direct Marketing Merit Award

Publicis Italy / Milan

Diesel

Side:Biz

Digital & Online / Social Media Post - Campaign

OS_DI20_094M

2020 Social Media Merit Award

VIRTUE / Copenhagen

Carlings

The Last Statement T-shirt

Innovation in Social Media

OS_SM20_108M

2020 Branded Entertainment Merit Award

&Co. / NoA / Copenhagen + New-Land / Copenhagen

Bianco

The Lift

Long Form Video / Single

OS_BE20_045M

2020 Branded Entertainment Merit Award

m ss ng p eces / Los Angeles + Popp Rok / Toronto + Pyer Moss / New York City

Pyer Moss

SEVEN MOTHERS

Long Form Video / Single

OS_BE20_048M

2020 Design Merit Award

SenseTeam / Shenzhen

SHENZHEN FASHION WEEK

Forge Ahead

Branding / Logo

OS_DE20_069M

2020 Direct Marketing Merit Award

Jam3 / Toronto

Adidas

adidas Operation AirDrop

Non-traditional & Guerrilla Marketing

OS_DI20_100M

2020 Film Merit Award

Droga5 / New York

Nordstrom

An Open Mind is the Best Look

Television & VOD / Long Form - Single

OS_FI20_066M

2020 Direct Marketing Merit Award

Jam3 / Toronto

Adidas

adidas Operation AirDrop

Craft / Use of Technology

OS_DI20_121M

2020 Public Relations Merit Award

Wrangler Jeans / New York, NY + Mother New York / New York, NY

Wrangler Jeans

Wrangler On My Booty

Current Event Response

OS_PR20_065M

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