The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Fashion-Clothing

Award

Agency

Client

Title

Category

Annual ID

Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Television & VOD / Long Form - Single
You Can't Stop Us Agency: a52 + Wieden+Kennedy / Portland + Joint Editorial / Portland + Pulse Films Client: Nike Category: Visual Effects / Single
Festive Agency: Moving Picture Company / London + Riff Raff Films / London + Burberry / London Client: Burberry Category: Visual Effects / Single
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Casting
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Cinema Advertising
Festive Agency: Riff Raff Films / London + Burberry / London Client: Burberry Category: Direction / Single
H&M Looop Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen Client: H&M Category: Spatial Design / Experiential & Immersive
Festive Agency: Riff Raff Films / London + Burberry / London Client: Burberry Category: Online Films & Video / Long Form - Single
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Influencer Marketing / Single Channel
True Fashion Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: Posters / Series
#ZigTheRunway Agency: Venables Bell + Partners + Reebok + Lumberyard + Wildlife LA Client: Reebok Category: Influencer Marketing / Multi-Channel
Enjoy Before Returning Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Active Engagement / Call to Action
Merch Aid Agency: R/GA / New York Client: Merch Aid Category: Innovation & Transformation / Innovation in Lockdown
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Online Films & Video / Long Form - Single
H&M Looop Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen Client: H&M Category: Customer Experience / CX
Enjoy Before Returning Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Customer Experience / CX
Weird Agency: Massif Client: Shelflife/Stussy/Nike Category: Low Budget / Under 50K Budget
BITI'S HUNTER ARISING DRAGON Agency: Dentsu Redder Vietnam / Ho Chi Minh City Client: BITI'S HUNTER Category: Craft / Illustration
UNI-FORM Agency: Ogilvy / Taiwan + Ogilvy / Hong Kong Client: VOGUE Category: Service Design / Customer Experience (CX)
Merch Aid Agency: R/GA / New York Client: Merch Aid Category: Promotional / Collateral Items
Enjoy Before Returning Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Integrated Campaign
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Direction / Single
H&M Looop Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen Client: H&M Category: Innovation & Transformation / Innovation in Experiential
True Fashion Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: P.O.P. & In-Store / Series
Out Now Agency: Leo Burnett / Australia Client: Bonds Category: Promotional Items / Physical Products
BITI'S HUNTER ARISING DRAGON Agency: Dentsu Redder Vietnam / Ho Chi Minh City Client: BITI'S HUNTER Category: Craft / Art Direction
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Music Adaptation / Song
UNI-FORM Agency: Ogilvy / Taiwan + Ogilvy / Hong Kong Client: VOGUE Category: Craft / Art Direction
Merch Aid Agency: R/GA / New York Client: Merch Aid Category: Craft / Art Direction
Project Dark Horse Agency: R/GA / Shanghai Client: Nike Category: Long Form Video / Series / Episodic
Nike Air Max 720 Air Store Agency: R/GA / London Client: Nike Category: Digital Design
AIR PADDING Agency: Innocean Worldwide / Seoul Client: PARACOSM STUDIO Category: Physical Product
3 Bar Superstar Agency: McCann / London + Craft / London + Momentum Worldwide / London + UM / London Client: adidas & JD Sports / adidas Superstars trainers Category: Utility
H&M Looop Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen Client: H&M Category: Immersive Spaces
The Invisible Store Agency: Publicis Italy / Milan + Independent Ideas / Milan Client: Bottega Veneta Category: Out of Home / Brand Installations
The Invisible Store Agency: Publicis Italy / Milan + Independent Ideas / Milan Client: Bottega Veneta Category: Spatial Design / Experiential & Immersive
The ZXience Network Agency: Johannes Leonardo / New York + Builders Club / London + BlinkInk / London + Blink LA / New York Client: adidas Originals Category: Innovation & Transformation / Innovation in Lockdown
Tag Heuer "The Longest Night" Agency: Barking Owl / Los Angeles + DDB / Paris Client: Tag Heuer Category: Sound Mixing
Merch Aid Agency: R/GA / New York Client: Merch Aid Category: Digital & Online / Ecommerce
Merch Aid Agency: R/GA / New York Client: Merch Aid Category: Influencer Marketing / Single Channel
Looop Agency: H&M / Stockholm + Sandberg&Timonen / Stockholm + DAY / Stockholm + AKQA / Stockholm Client: H&M Category: Agency-Initiated & Originated Projects
We will hug again Agency: Anomaly / Berlin + BWGTBLD GmbH / Berlin + Smarts / London Client: Zalando Category: Use of Licensed Music
STREET IT ALL Agency: Ogilvy / Madrid Client: ZALANDO Category: Ecommerce
STREET IT ALL Agency: Ogilvy / Madrid Client: ZALANDO Category: UX / UI / Utility / Ecommerce
Nike Air Max 720 Air Store Agency: R/GA / London Client: Nike Category: UX / UI / Utility / Ecommerce
True Fashion Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: Billboards & Transit / Series

2021 Film Gold Pencil

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Television & VOD / Long Form - Single

OS_FI21_007G

2021 Moving Image Craft Gold Pencil

a52 + Wieden+Kennedy / Portland + Joint Editorial / Portland + Pulse Films

Nike

You Can't Stop Us

Visual Effects / Single

OS_MI21_024G

2021 Moving Image Craft Gold Pencil

Moving Picture Company / London + Riff Raff Films / London + Burberry / London

Burberry

Festive

Visual Effects / Single

OS_MI21_025G

2021 Moving Image Craft Gold Pencil

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Casting

OS_MI21_031G

2021 Film Gold Pencil

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Cinema Advertising

OS_FI21_030G

2021 Moving Image Craft Gold Pencil

Riff Raff Films / London + Burberry / London

Burberry

Festive

Direction / Single

OS_MI21_002G

2021 Design Gold Pencil

AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen

H&M

H&M Looop

Spatial Design / Experiential & Immersive

OS_DE21_023G

2021 Film Gold Pencil

Riff Raff Films / London + Burberry / London

Burberry

Festive

Online Films & Video / Long Form - Single

OS_FI21_017G

2021 Social Media Gold Pencil

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Influencer Marketing / Single Channel

OS_SM21_031G

2021 Print Silver Pencil

AlmapBBDO / Sao Paulo + Gomus

Alpargatas

True Fashion

Posters / Series

OS_PT21_009S

2021 Social Media Silver Pencil

Venables Bell + Partners + Reebok + Lumberyard + Wildlife LA

Reebok

#ZigTheRunway

Influencer Marketing / Multi-Channel

OS_SM21_035S

2021 Social Media Silver Pencil

Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London

Diesel

Enjoy Before Returning

Active Engagement / Call to Action

OS_SM21_023S

2021 Design Silver Pencil

R/GA / New York

Merch Aid

Merch Aid

Innovation & Transformation / Innovation in Lockdown

OS_DE21_044S

2021 Film Silver Pencil

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Online Films & Video / Long Form - Single

OS_FI21_020S

2021 Experiential & Immersive Silver Pencil

AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen

H&M

H&M Looop

Customer Experience / CX

OS_EX21_005S

2021 Experiential & Immersive Silver Pencil

Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London

Diesel

Enjoy Before Returning

Customer Experience / CX

OS_EX21_006S

2021 Film Bronze Pencil

Massif

Shelflife/Stussy/Nike

Weird

Low Budget / Under 50K Budget

OS_FI21_034B

2021 Print Bronze Pencil

Dentsu Redder Vietnam / Ho Chi Minh City

BITI'S HUNTER

BITI'S HUNTER ARISING DRAGON

Craft / Illustration

OS_PT21_024B

2021 Design Bronze Pencil

Ogilvy / Taiwan + Ogilvy / Hong Kong

VOGUE

UNI-FORM

Service Design / Customer Experience (CX)

OS_DE21_028B

2021 Design Bronze Pencil

R/GA / New York

Merch Aid

Merch Aid

Promotional / Collateral Items

OS_DE21_014B

2021 Direct Marketing Bronze Pencil

Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London

Diesel

Enjoy Before Returning

Integrated Campaign

OS_DM21_027B

2021 Moving Image Craft Bronze Pencil

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Direction / Single

OS_MI21_005B

2021 Experiential & Immersive Bronze Pencil

AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen

H&M

H&M Looop

Innovation & Transformation / Innovation in Experiential

OS_EX21_026B

2021 Out of Home Merit Award

AlmapBBDO / Sao Paulo + Gomus

Alpargatas

True Fashion

P.O.P. & In-Store / Series

OS_OH21_034M

2021 Print Merit Award

Leo Burnett / Australia

Bonds

Out Now

Promotional Items / Physical Products

OS_PT21_055M

2021 Out of Home Merit Award

Dentsu Redder Vietnam / Ho Chi Minh City

BITI'S HUNTER

BITI'S HUNTER ARISING DRAGON

Craft / Art Direction

OS_OH21_066M

2021 Music & Sound Craft Merit Award

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Music Adaptation / Song

OS_MS21_033M

2021 Experiential & Immersive Merit Award

Ogilvy / Taiwan + Ogilvy / Hong Kong

VOGUE

UNI-FORM

Craft / Art Direction

OS_EX21_067M

2021 Design Merit Award

R/GA / New York

Merch Aid

Merch Aid

Craft / Art Direction

OS_DE21_161M

2021 Branded Entertainment Merit Award

R/GA / Shanghai

Nike

Project Dark Horse

Long Form Video / Series / Episodic

OS_BE21_048M

2021 Design Merit Award

R/GA / London

Nike

Nike Air Max 720 Air Store

Digital Design

OS_DE21_116M

2021 IP & Products Merit Award

Innocean Worldwide / Seoul

PARACOSM STUDIO

AIR PADDING

Physical Product

OS_IP21_017M

2021 Mobile Merit Award

McCann / London + Craft / London + Momentum Worldwide / London + UM / London

adidas & JD Sports / adidas Superstars trainers

3 Bar Superstar

Utility

OS_MO21_017M

2021 Experiential & Immersive Merit Award

AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen

H&M

H&M Looop

Immersive Spaces

OS_EX21_057M

2021 Design Merit Award

Publicis Italy / Milan + Independent Ideas / Milan

Bottega Veneta

The Invisible Store

Out of Home / Brand Installations

OS_DE21_133M

2021 Design Merit Award

Publicis Italy / Milan + Independent Ideas / Milan

Bottega Veneta

The Invisible Store

Spatial Design / Experiential & Immersive

OS_DE21_144M

2021 Branded Entertainment Merit Award

Johannes Leonardo / New York + Builders Club / London + BlinkInk / London + Blink LA / New York

adidas Originals

The ZXience Network

Innovation & Transformation / Innovation in Lockdown

OS_BE21_089M

2021 Music & Sound Craft Merit Award

Barking Owl / Los Angeles + DDB / Paris

Tag Heuer

Tag Heuer "The Longest Night"

Sound Mixing

OS_MS21_047M

2021 Direct Marketing Merit Award

R/GA / New York

Merch Aid

Merch Aid

Digital & Online / Ecommerce

OS_DM21_077M

2021 Social Media Merit Award

R/GA / New York

Merch Aid

Merch Aid

Influencer Marketing / Single Channel

OS_SM21_095M

2021 In-House Merit Award

H&M / Stockholm + Sandberg&Timonen / Stockholm + DAY / Stockholm + AKQA / Stockholm

H&M

Looop

Agency-Initiated & Originated Projects

OS_IH21_014M

2021 Music & Sound Craft Merit Award

Anomaly / Berlin + BWGTBLD GmbH / Berlin + Smarts / London

Zalando

We will hug again

Use of Licensed Music

OS_MS21_026M

2021 Experiential & Immersive Merit Award

Ogilvy / Madrid

ZALANDO

STREET IT ALL

Ecommerce

OS_EX21_049M

2021 Digital Craft Merit Award

Ogilvy / Madrid

ZALANDO

STREET IT ALL

UX / UI / Utility / Ecommerce

OS_DC21_016M

2021 Digital Craft Merit Award

R/GA / London

Nike

Nike Air Max 720 Air Store

UX / UI / Utility / Ecommerce

OS_DC21_018M

2021 Out of Home Merit Award

AlmapBBDO / Sao Paulo + Gomus

Alpargatas

True Fashion

Billboards & Transit / Series

OS_OH21_040M

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