The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Food / Candy / Fast Food / Snacks

Award

Agency

Client

Title

Category

Annual ID

Sausage Nonnas Agency: Droga5 / New York + Droga5 Studios / New York Client: Johnsonville Category: Consumer - Other Branded Content / Co-Promotions
Nutri-Grain Presents Unstoppable Agency: J. Walter Thompson / Sydney Client: Kellogg's Australia Category: Consumer - Online Films & Video / Long Form - Series / Episodes
Marilyn Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Consumer - Television / 30 Second - Single
Horrible Things Agency: Ultra Creative / Minneapolis Client: Ultra Creative Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Sizzl Agency: 360i / New York Client: Oscar Mayer Category: Consumer - Brands, Products & Services / Community Building
Rainbows Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos Category: Consumer - Brands, Products & Services / Community Building
How New York Eats Agency: BBH NY / New York Client: Seamless Category: Consumer - Collateral / Promotional Items - Single or Campaign
BMW xWalk Agency: Serviceplan / Munich + Serviceplan Middle East / Dubai Client: BMW Group Middle East Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Emoji Ordering Agency: CP+B / Boulder Client: Domino's Category: Innovation - Innovation in Social Media / Innovation in Social Media
Skittles Holiday Pawn Shop Agency: BBDO / Toronto Client: Wrigley Canada Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Pizza School Agency: CP+B / Boulder Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Consumer - Collateral Design / Posters - Series
Doritos Ketchup "The Hold Out" Agency: BBDO / Toronto Client: PepsiCo Foods Canada Category: Consumer - Applications & Sites / Branded Games
Rainbows Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos Category: CSR - Branded Social Campaign / Branded Social Campaign
Blockbuster Box Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Innovation - Package Design / Package Design
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Typography - Single or Series / Typography - Single or Series
Skittles Holiday Pawn Shop Agency: BBDO / Toronto Client: Wrigley Canada Category: Consumer - Environmental / Immersive Design / Brand Installations
Blockbuster Box Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Craft - Illustration - Single or Series / Illustration - Single or Series
DXP Agency: CP+B / Boulder Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
#AllTreesAreBeautiful Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Consumer - Branded Social Post / Branded Social Post
We Don't Make Sausage. We Make Family. And Sausage. Agency: Droga5 / New York Client: Johnsonville Category: Consumer - Television / 30 Second - Campaign
The Beehive Billboard Agency: Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York Client: General Mills Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Wheaties Redesign Agency: Jones Knowles Ritchie / NY Client: General Mills Category: Consumer - Brand Identity / Rebranding
Sizzl Agency: 360i / New York Client: Oscar Mayer Category: Consumer - Applications & Sites / Social Networks / Community
#AllTreesAreBeautiful Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
#AllTreesAreBeautiful Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Consumer - Brands, Products & Services / Media Relations
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Art Direction / Art Direction
Thank You For Being A Friend Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis Client: Arby's Category: Consumer - Television / 60 Second - Single
Little Caesars: Most Impatient Person :15 Agency: Barton F. Graf / New York Client: Little Caesars Category: Consumer - Television / 20 Second & Under - Single
Little Caesars - Lamination TV 30 Agency: Barton F. Graf / New York Client: Little Caesars Category: Consumer - Television / 30 Second - Single
Christmas Break Agency: J. Walter Thompson / London Client: KitKat Category: Consumer - Television / 30 Second - Single
We Hear You Agency: Leo Burnett / Chicago Client: McDonald's Category: Consumer - Television / 30 Second - Single
Skittles Holiday Pawn Shop Agency: BBDO / Toronto + Harbinger / Toronto Client: Wrigley Canada Category: Consumer - Brands, Products & Services / Events & Experiential
Valentine Kiss Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide Client: Tic Tac Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Wheaties Redesign Agency: Jones Knowles Ritchie / New York Client: General Mills Category: Consumer - Brand Identity / Single Element
Kit Mail Hologram Agency: J. Walter Thompson Japan / Tokyo Client: Nestle Japan / Japan Post Category: Consumer - Mobile / User Experience
VBK Challenge : I (actually) read and agreed Agency: FRED & FARID / PARIS Client: Very Bad Kids by Carambar (Mondelez) Category: Consumer - Websites / Food & Drinks
Colorfilled Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh Client: Oreo Category: Consumer - Websites / Food & Drinks
Skittles Holiday Pawn Shop Agency: BBDO / Toronto Client: Wrigley Canada Category: Consumer - Experiential Advertising / Events & Competitions
Moving Day Agency: Cossette / Montreal Client: McDonalds Category: Consumer - Collateral Design / Posters - Series
Extra "Sarah & Juan" Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars Category: Consumer - Television / Over 60 Second - Single
Switcheroo Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Innovation - Advertising / Advertising
Move Update. The Open Source Project Agency: DDB&tribal / Warsaw Client: McDonald's Polska Category: CSR - Branded Gaming & Mobile / Branded Gaming & Mobile
DXP Agency: CP+B / Boulder Client: Domino's Category: Consumer - Physical Product / Physical Product
Rainbows Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos Category: Consumer - Physical Product / Physical Product
Operation Boomerang Agency: The Monkeys / Sydney + Rabbit / Sydney Client: Meat & Livestock Australia Category: Consumer - Online / Short Form Videos
Extra "Sarah & Juan" Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Parking While Hungry Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
World's Largest Coupon Agency: David&Goliath / El Segundo Client: Jack in the Box Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Be Prepared Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide Client: Tic Tac Category: Consumer - Collateral Design / Posters - Single

2016 Branded Entertainment Silver Pencil

Droga5 / New York + Droga5 Studios / New York

Johnsonville

Sausage Nonnas

Consumer - Other Branded Content / Co-Promotions

BE16026S

2016 Film Silver Pencil

J. Walter Thompson / Sydney

Kellogg's Australia

Nutri-Grain Presents Unstoppable

Consumer - Online Films & Video / Long Form - Series / Episodes

FI16047S

2016 Film Bronze Pencil

BBDO / New York

Mars Chocolate North America / Snickers

Marilyn

Consumer - Television / 30 Second - Single

FI16010B

2016 Design Silver Pencil

Ultra Creative / Minneapolis

Ultra Creative

Horrible Things

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

DE16023S

2016 Public Relations Bronze Pencil

360i / New York

Oscar Mayer

Sizzl

Consumer - Brands, Products & Services / Community Building

PR16004B

2016 Public Relations Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Doritos

Rainbows

Consumer - Brands, Products & Services / Community Building

PR16005B

2016 Print & Outdoor Bronze Pencil

BBH NY / New York

Seamless

How New York Eats

Consumer - Collateral / Promotional Items - Single or Campaign

PO16026B

2016 Design Bronze Pencil

Serviceplan / Munich + Serviceplan Middle East / Dubai

BMW Group Middle East

BMW xWalk

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16031B

2016 Social Media Bronze Pencil

CP+B / Boulder

Domino's

Emoji Ordering

Innovation - Innovation in Social Media / Innovation in Social Media

SM16018B

2016 Print & Outdoor Bronze Pencil

BBDO / Toronto

Wrigley Canada

Skittles Holiday Pawn Shop

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16039B

2016 Print & Outdoor Bronze Pencil

CP+B / Boulder

Domino's

Pizza School

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16040B

2016 Design Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Consumer - Collateral Design / Posters - Series

DE16005B

2016 Mobile Bronze Pencil

BBDO / Toronto

PepsiCo Foods Canada

Doritos Ketchup "The Hold Out"

Consumer - Applications & Sites / Branded Games

MO16005B

2016 Social Media Silver Pencil

Goodby Silverstein & Partners / San Francisco

Doritos

Rainbows

CSR - Branded Social Campaign / Branded Social Campaign

SM16010S

2016 Design Silver Pencil

Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong

Pizza Hut

Blockbuster Box

Innovation - Package Design / Package Design

DE16061S

2016 Design Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Craft - Typography - Single or Series / Typography - Single or Series

DE16075S

2016 Design Bronze Pencil

BBDO / Toronto

Wrigley Canada

Skittles Holiday Pawn Shop

Consumer - Environmental / Immersive Design / Brand Installations

DE16035B

2016 Design Bronze Pencil

Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong

Pizza Hut

Blockbuster Box

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16072B

2016 Print & Outdoor Silver Pencil

CP+B / Boulder

Domino's

DXP

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16033S

2016 Social Media Bronze Pencil

Arnold Worldwide / New York + Havas Worldwide / New York

Reese's

#AllTreesAreBeautiful

Consumer - Branded Social Post / Branded Social Post

SM16004B

2016 Film Bronze Pencil

Droga5 / New York

Johnsonville

We Don't Make Sausage. We Make Family. And Sausage.

Consumer - Television / 30 Second - Campaign

FI16015B

2016 Design Bronze Pencil

Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York

General Mills

The Beehive Billboard

Consumer - Environmental / Immersive Design / Ambient Media - Single

DE16028B

2016 Design Silver Pencil

Jones Knowles Ritchie / NY

General Mills

Wheaties Redesign

Consumer - Brand Identity / Rebranding

DE16016S

2016 Mobile Bronze Pencil

360i / New York

Oscar Mayer

Sizzl

Consumer - Applications & Sites / Social Networks / Community

MO16008B

2016 Public Relations Gold Pencil

Arnold Worldwide / New York + Havas Worldwide / New York

Reese's

#AllTreesAreBeautiful

Craft - Response / Real-Time Activity / Response / Real-Time Activity

PR16026G

2016 Public Relations Merit Award

Arnold Worldwide / New York + Havas Worldwide / New York

Reese's

#AllTreesAreBeautiful

Consumer - Brands, Products & Services / Media Relations

PR16028M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Craft - Art Direction / Art Direction

PO16223M

2016 Film Merit Award

Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis

Arby's

Thank You For Being A Friend

Consumer - Television / 60 Second - Single

FI16102M

2016 Film Merit Award

Barton F. Graf / New York

Little Caesars

Little Caesars: Most Impatient Person :15

Consumer - Television / 20 Second & Under - Single

FI16138M

2016 Film Merit Award

Barton F. Graf / New York

Little Caesars

Little Caesars - Lamination TV 30

Consumer - Television / 30 Second - Single

FI16116M

2016 Film Merit Award

J. Walter Thompson / London

KitKat

Christmas Break

Consumer - Television / 30 Second - Single

FI16125M

2016 Film Merit Award

Leo Burnett / Chicago

McDonald's

We Hear You

Consumer - Television / 30 Second - Single

FI16126M

2016 Public Relations Merit Award

BBDO / Toronto + Harbinger / Toronto

Wrigley Canada

Skittles Holiday Pawn Shop

Consumer - Brands, Products & Services / Events & Experiential

PR16033M

2016 Design Merit Award

GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide

Tic Tac

Valentine Kiss

Consumer - Collateral Design / P.O.P. & In-Store - Single

DE16093M

2016 Design Merit Award

Jones Knowles Ritchie / New York

General Mills

Wheaties Redesign

Consumer - Brand Identity / Single Element

DE16113M

2016 UX / UI Merit Award

J. Walter Thompson Japan / Tokyo

Nestle Japan / Japan Post

Kit Mail Hologram

Consumer - Mobile / User Experience

UX16039M

2016 Interactive Merit Award

FRED & FARID / PARIS

Very Bad Kids by Carambar (Mondelez)

VBK Challenge : I (actually) read and agreed

Consumer - Websites / Food & Drinks

IN16041M

2016 Interactive Merit Award

The Martin Agency / Richmond + Maya Design / Pittsburgh

Oreo

Colorfilled

Consumer - Websites / Food & Drinks

IN16042M

2016 Cross-Platform Merit Award

BBDO / Toronto

Wrigley Canada

Skittles Holiday Pawn Shop

Consumer - Experiential Advertising / Events & Competitions

CP16031M

2016 Design Merit Award

Cossette / Montreal

McDonalds

Moving Day

Consumer - Collateral Design / Posters - Series

DE16087M

2016 Film Merit Award

Energy BBDO / Chicago

Wrigley, a Subsidiary of Mars

Extra "Sarah & Juan"

Consumer - Television / Over 60 Second - Single

FI16148M

2016 Interactive Merit Award

BBDO / New York

Mars Chocolate North America / Snickers

Switcheroo

Innovation - Advertising / Advertising

IN16102M

2016 Branded Entertainment Merit Award

DDB&tribal / Warsaw

McDonald's Polska

Move Update. The Open Source Project

CSR - Branded Gaming & Mobile / Branded Gaming & Mobile

BE16095M

2016 Intellectual Property Merit Award

CP+B / Boulder

Domino's

DXP

Consumer - Physical Product / Physical Product

IP16012M

2016 Intellectual Property Merit Award

Goodby Silverstein & Partners / San Francisco

Doritos

Rainbows

Consumer - Physical Product / Physical Product

IP16014M

2016 Branded Entertainment Merit Award

The Monkeys / Sydney + Rabbit / Sydney

Meat & Livestock Australia

Operation Boomerang

Consumer - Online / Short Form Videos

BE16065M

2016 Film Merit Award

Energy BBDO / Chicago

Wrigley, a Subsidiary of Mars

Extra "Sarah & Juan"

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16162M

2016 Print & Outdoor Merit Award

BBDO / New York

Mars Chocolate North America / Snickers

Parking While Hungry

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16144M

2016 Print & Outdoor Merit Award

David&Goliath / El Segundo

Jack in the Box

World's Largest Coupon

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16145M

2016 Design Merit Award

GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide

Tic Tac

Be Prepared

Consumer - Collateral Design / Posters - Single

DE16080M

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