The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Food / Candy / Fast Food / Snacks
Award
Agency
Client
Title
Category
Annual ID
Ichimaru Soy Sauce
Agency: J inc. / TOKYO + ENJIN inc. / TOKYO
Client: Marusan Foods Category: Consumer - Package Design / Single or Series
Instant Noodle Novels
Agency: Serviceplan / Munich
Client: Bernbacher Category: Consumer - Package Design / Single or Series
VBK Challenge : I (actually) read and agreed
Agency: FRED & FARID / PARIS
Client: Very Bad Kids by Carambar (Mondelez) Category: Consumer - Websites / Food & Drinks
Colorfilled
Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh
Client: Oreo Category: Consumer - Websites / Food & Drinks
Chicken Tweet Betty
Agency: Marketforce / Perth
Client: Chicken Treat Category: Consumer - Applications & Sites / Social Networks / Community
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Consumer - Collateral / Posters - Campaign
Easy Meal
Agency: FCB / Chicago
Client: Tombstone Pizza Category: Consumer - Collateral / Posters - Campaign
Parking While Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
World's Largest Coupon
Agency: David&Goliath / El Segundo
Client: Jack in the Box Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
ScrollPong
Agency: Ogilvy & Mather Africa / Nairobi + Ogilvy One / Nairobi
Client: KitKat Category: Consumer - Advertising / Banners
Preloader
Agency: The Martin Agency / Richmond + Running With Scissors / Richmond
Client: Tic Tac Category: Consumer - Advertising / Banners
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Craft - Art Direction / Art Direction
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Extra "Sarah & Juan"
Agency: Energy BBDO / Chicago
Client: Wrigley, a Subsidiary of Mars Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Chicken Tweet Betty
Agency: Marketforce / Perth
Client: Chicken Treat Category: Consumer - Digital / Social Media & Viral Marketing
Little Caesars: Most Impatient Person :15
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Consumer - Television / 20 Second & Under - Single
Operation Boomerang
Agency: The Monkeys / Sydney + Rabbit / Sydney
Client: Meat & Livestock Australia Category: Consumer - Online / Short Form Videos
Krispy Kreme - E-Commerce Store
Agency: Digital Arts Network / Sydney + Krispy Kreme / Sydney
Client: Krispy Kreme Category: Craft - Interface Design / Interface Design
Valentine Kiss
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client: Tic Tac Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Move Update. The Open Source Project
Agency: DDB&tribal / Warsaw
Client: McDonald's Polska Category: CSR - Branded Gaming & Mobile / Branded Gaming & Mobile
Burger Arena
Agency: Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg
Client: McDonald's Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: CSR - Advertising / Advertising
Hall of Colonel
Agency: Wieden+Kennedy / Portland + Resn / Wellington, New Zealand
Client: KFC Category: Consumer - Websites / Corporate Website
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Experiential Advertising / Events & Competitions
Reverse Test
Agency: McCann Worldgroup / Milano
Client: Fondazione Exodus Category: Non-Profit - Television / Television (Any Length) - Single
Little Caesars - Lamination TV 30
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Consumer - Television / 30 Second - Single
Christmas Break
Agency: J. Walter Thompson / London
Client: KitKat Category: Consumer - Television / 30 Second - Single
We Hear You
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Consumer - Television / 30 Second - Single
Switcheroo
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Category: Innovation - Advertising / Advertising
Award:
2016 Design Merit Award
Agency:
J inc. / TOKYO + ENJIN inc. / TOKYO
Client:
Marusan Foods
Title:
Ichimaru Soy Sauce
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16153M
Award:
2016 Design Merit Award
Agency:
Serviceplan / Munich
Client:
Bernbacher
Title:
Instant Noodle Novels
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16158M
Award:
2016 Interactive Merit Award
Agency:
FRED & FARID / PARIS
Client:
Very Bad Kids by Carambar (Mondelez)
Title:
VBK Challenge : I (actually) read and agreed
Category:
Consumer - Websites / Food & Drinks
Annual ID:
IN16041M
Award:
2016 Interactive Merit Award
Agency:
The Martin Agency / Richmond + Maya Design / Pittsburgh
Client:
Oreo
Title:
Colorfilled
Category:
Consumer - Websites / Food & Drinks
Annual ID:
IN16042M
Award:
2016 Mobile Merit Award
Agency:
Marketforce / Perth
Client:
Chicken Treat
Title:
Chicken Tweet Betty
Category:
Consumer - Applications & Sites / Social Networks / Community
Annual ID:
MO16047M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16114M
Award:
2016 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Tombstone Pizza
Title:
Easy Meal
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16119M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America / Snickers
Title:
Parking While Hungry
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16144M
Award:
2016 Print & Outdoor Merit Award
Agency:
David&Goliath / El Segundo
Client:
Jack in the Box
Title:
World's Largest Coupon
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16145M
Award:
2016 Interactive Merit Award
Agency:
Ogilvy & Mather Africa / Nairobi + Ogilvy One / Nairobi
Client:
KitKat
Title:
ScrollPong
Category:
Consumer - Advertising / Banners
Annual ID:
IN16062M
Award:
2016 Interactive Merit Award
Agency:
The Martin Agency / Richmond + Running With Scissors / Richmond
Client:
Tic Tac
Title:
Preloader
Category:
Consumer - Advertising / Banners
Annual ID:
IN16064M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16223M
Award:
2016 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16254M
Award:
2016 Film Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley, a Subsidiary of Mars
Title:
Extra "Sarah & Juan"
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16162M
Award:
2016 Direct Merit Award
Agency:
Marketforce / Perth
Client:
Chicken Treat
Title:
Chicken Tweet Betty
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16067M
Award:
2016 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Little Caesars
Title:
Little Caesars: Most Impatient Person :15
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16138M
Award:
2016 Branded Entertainment Merit Award
Agency:
The Monkeys / Sydney + Rabbit / Sydney
Client:
Meat & Livestock Australia
Title:
Operation Boomerang
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16065M
Award:
2016 UX / UI Merit Award
Agency:
Digital Arts Network / Sydney + Krispy Kreme / Sydney
Client:
Krispy Kreme
Title:
Krispy Kreme - E-Commerce Store
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16071M
Award:
2016 Design Merit Award
Agency:
GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client:
Tic Tac
Title:
Valentine Kiss
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Annual ID:
DE16093M
Award:
2016 Branded Entertainment Merit Award
Agency:
DDB&tribal / Warsaw
Client:
McDonald's Polska
Title:
Move Update. The Open Source Project
Category:
CSR - Branded Gaming & Mobile / Branded Gaming & Mobile
Annual ID:
BE16095M
Award:
2016 Design Merit Award
Agency:
Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg
Client:
McDonald's
Title:
Burger Arena
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16165M
Award:
2016 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Rainbows
Category:
CSR - Advertising / Advertising
Annual ID:
IN16078M
Award:
2016 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland + Resn / Wellington, New Zealand
Client:
KFC
Title:
Hall of Colonel
Category:
Consumer - Websites / Corporate Website
Annual ID:
IN16053M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / Toronto
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16031M
Award:
2016 Film Merit Award
Agency:
McCann Worldgroup / Milano
Client:
Fondazione Exodus
Title:
Reverse Test
Category:
Non-Profit - Television / Television (Any Length) - Single
Annual ID:
FI16228M
Award:
2016 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Little Caesars
Title:
Little Caesars - Lamination TV 30
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16116M
Award:
2016 Film Merit Award
Agency:
J. Walter Thompson / London
Client:
KitKat
Title:
Christmas Break
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16125M
Award:
2016 Film Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
We Hear You
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16126M