The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Footwear & Accessories
Award
Agency
Client
Title
Category
Annual ID
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Integrated Branding / Integrated Branding
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks Category: Consumer - Websites / Footwear, Clothing & Accessories
First Person Lover
Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client: Björn Borg Category: Consumer - Gaming & Mobile / Branded Gaming
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
First Person Lover
Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client: Björn Borg Category: Consumer - Websites / Branded Games
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour Category: Consumer - Online Films & Video / Short Form - Single
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client: Nike Golf Category: Consumer - Television / Over 60 Second - Single
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: Nike Category: Consumer - Television / Over 60 Second - Single
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Other Branded Content / User Generated Content
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles
Client: REI Category: Consumer - Experiential Advertising / Guerilla
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer Category: Consumer - Applications & Sites / Consumer Goods
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client: Nike Golf Category: Craft - Editing / Editing
Shop With the Force
Agency: Zambezi / Culver City + Active Theory / Venice
Client: Stance Category: Consumer - Websites / E-Commerce
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Coco de Mer - X
Agency: TBWA\ / London + Rankin Film Productions / London
Client: Coco de Mer Category: Craft - Direction / Direction
Becoming Beckham
Agency: adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London
Client: H&M Category: Consumer - Online / Long Form Videos
Coco De Mer - X
Agency: TBWA\ / London + Rankin Film Productions / London
Client: Coco De Mer Category: Craft - Editing / Editing
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour Category: Craft - Editing / Editing
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Ambient / Environmental / Ambient / Environmental
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Use of Technology / Use of Technology
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour Category: Craft - Cinematography / Cinematography
Shop With the Force
Agency: Zambezi / Culver City + Active Theory / Venice
Client: Stance Category: Innovation - Web / Web
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama Category: Consumer - Websites / Footwear, Clothing & Accessories
Slay Your Next Giant
Agency: Droga5 / New York + Furlined / Santa Monica
Client: Under Armour Category: Consumer - Websites / Footwear, Clothing & Accessories
The Dots #AnytimeAnywhere
Agency: FRED & FARID / SHANGHAI + KILLDEATH / SHANGHAI
Client: Butterfly Twists Category: Consumer - Websites / Footwear, Clothing & Accessories
Pace Station
Agency: R/GA / New York
Client: Nike Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Pro Vision
Agency: GPY&R / Melbourne
Client: Oakley Category: Innovation - Package Design / Package Design
The Language of Fashion
Agency: OgilvyOne Worldwide / Barcelona
Client: LA REDOUTE Category: Consumer - Advertising / Banners
Baggage Handlers
Agency: JANDL / Bratislava + Eallin Nomad Slovakia / Bratislava + Eallin / Prague
Client: Samdex Category: Consumer - Television / Commercials of Varying Length - Campaign
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Branded Social Campaign / Branded Social Campaign
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer Category: Consumer - Gaming & Mobile / Branded Mobile
Chin-up
Agency: lg2 / Toronto
Client: Nike Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer Category: Craft - App Design / App Design
Short A Guy
Agency: Wieden+Kennedy / Portland + Imperial Woodpecker / Los Angeles + Work / Los Angeles
Client: Nike Category: Consumer - Television / Over 60 Second - Single
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks Category: Craft - Website Design / Website Design
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama Category: Craft - Website Design / Website Design
Pace Station
Agency: R/GA / New York
Client: Nike Category: Consumer - Applications & Sites / Services / Utilities
A Parisian Winter Tale
Agency: Scholz & Friends / Berlin
Client: Montblanc Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Made By You
Agency: Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York
Client: Converse Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer Category: Consumer - Use of Technology / Product & Mobile Integration
Rubberman
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Craft - Art Direction / Art Direction
Original do Brasil
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas - Havaianas Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Sea Sick
Agency: DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal
Client: Henri Vézina Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Flower Lush in Roppongi Hills 1
Agency: AD&D / Tokyo
Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Flower Lush in Roppongi Hills 2
Agency: AD&D / Tokyo
Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Award:
2016 Cross-Platform Gold Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16009G
Award:
2016 Responsive Environments Gold Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Immersive / Exhibitions
Annual ID:
RE16003G
Award:
2016 Interactive Bronze Pencil
Agency:
BBH / London + Wellcom / London + 750mph / London
Client:
Clarks
Title:
Unboxed
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16002B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client:
Björn Borg
Title:
First Person Lover
Category:
Consumer - Gaming & Mobile / Branded Gaming
Annual ID:
BE16016B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16035B
Award:
2016 Interactive Gold Pencil
Agency:
Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client:
Björn Borg
Title:
First Person Lover
Category:
Consumer - Websites / Branded Games
Annual ID:
IN16013G
Award:
2016 Film Bronze Pencil
Agency:
Droga5 / New York + RESET / Santa Monica
Client:
Under Armour
Title:
Rule Yourself
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16042B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16062B
Award:
2016 Design Gold Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Annual ID:
DE16033G
Award:
2016 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client:
Nike Golf
Title:
Ripple
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16022S
Award:
2016 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client:
Nike
Title:
Last
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16023S
Award:
2016 Branded Entertainment Gold Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Other Branded Content / User Generated Content
Annual ID:
BE16028G
Award:
2016 Cross-Platform Gold Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16007G
Award:
2016 Mobile Gold Pencil
Agency:
FCB / Chicago
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16001G
Award:
2016 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client:
Nike Golf
Title:
Ripple
Category:
Craft - Editing / Editing
Annual ID:
BE16045G
Award:
2016 Interactive Gold Pencil
Agency:
Zambezi / Culver City + Active Theory / Venice
Client:
Stance
Title:
Shop With the Force
Category:
Consumer - Websites / E-Commerce
Annual ID:
IN16015G
Award:
2016 Design Silver Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16057S
Award:
2016 Film Bronze Pencil
Agency:
TBWA\ / London + Rankin Film Productions / London
Client:
Coco de Mer
Title:
Coco de Mer - X
Category:
Craft - Direction / Direction
Annual ID:
FI16075B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London
Client:
H&M
Title:
Becoming Beckham
Category:
Consumer - Online / Long Form Videos
Annual ID:
BE16012B
Award:
2016 Film Gold Pencil
Agency:
TBWA\ / London + Rankin Film Productions / London
Client:
Coco De Mer
Title:
Coco De Mer - X
Category:
Craft - Editing / Editing
Annual ID:
FI16085G
Award:
2016 Film Bronze Pencil
Agency:
Droga5 / New York + RESET / Santa Monica
Client:
Under Armour
Title:
Rule Yourself
Category:
Craft - Editing / Editing
Annual ID:
FI16087B
Award:
2016 Direct Gold Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16022G
Award:
2016 Responsive Environments Silver Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Use of Technology / Use of Technology
Annual ID:
RE16007S
Award:
2016 Public Relations Silver Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16010S
Award:
2016 Film Bronze Pencil
Agency:
Droga5 / New York + RESET / Santa Monica
Client:
Under Armour
Title:
Rule Yourself
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16083B
Award:
2016 UX / UI Merit Award
Agency:
Zambezi / Culver City + Active Theory / Venice
Client:
Stance
Title:
Shop With the Force
Category:
Innovation - Web / Web
Annual ID:
UX16060M
Award:
2016 Interactive Merit Award
Agency:
Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16043M
Award:
2016 Interactive Merit Award
Agency:
Droga5 / New York + Furlined / Santa Monica
Client:
Under Armour
Title:
Slay Your Next Giant
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16044M
Award:
2016 Interactive Merit Award
Agency:
FRED & FARID / SHANGHAI + KILLDEATH / SHANGHAI
Client:
Butterfly Twists
Title:
The Dots #AnytimeAnywhere
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16045M
Award:
2016 Mobile Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Pace Station
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16041M
Award:
2016 Branded Entertainment Merit Award
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16097M
Award:
2016 Design Merit Award
Agency:
GPY&R / Melbourne
Client:
Oakley
Title:
Pro Vision
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16237M
Award:
2016 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Barcelona
Client:
LA REDOUTE
Title:
The Language of Fashion
Category:
Consumer - Advertising / Banners
Annual ID:
IN16063M
Award:
2016 Film Merit Award
Agency:
JANDL / Bratislava + Eallin Nomad Slovakia / Bratislava + Eallin / Prague
Client:
Samdex
Title:
Baggage Handlers
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Annual ID:
FI16155M
Award:
2016 Social Media Merit Award
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16035M
Award:
2016 Branded Entertainment Merit Award
Agency:
FCB / Chicago
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Gaming & Mobile / Branded Mobile
Annual ID:
BE16072M
Award:
2016 Design Merit Award
Agency:
lg2 / Toronto
Client:
Nike
Title:
Chin-up
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16166M
Award:
2016 Mobile Merit Award
Agency:
FCB / Chicago
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Craft - App Design / App Design
Annual ID:
MO16093M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Imperial Woodpecker / Los Angeles + Work / Los Angeles
Client:
Nike
Title:
Short A Guy
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16153M
Award:
2016 Interactive Merit Award
Agency:
BBH / London + Wellcom / London + 750mph / London
Client:
Clarks
Title:
Unboxed
Category:
Craft - Website Design / Website Design
Annual ID:
IN16118M
Award:
2016 Interactive Merit Award
Agency:
Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Craft - Website Design / Website Design
Annual ID:
IN16119M
Award:
2016 Mobile Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Pace Station
Category:
Consumer - Applications & Sites / Services / Utilities
Annual ID:
MO16034M
Award:
2016 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Montblanc
Title:
A Parisian Winter Tale
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Annual ID:
DE16246M
Award:
2016 Print & Outdoor Merit Award
Agency:
Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York
Client:
Converse
Title:
Made By You
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16151M
Award:
2016 Mobile Merit Award
Agency:
FCB / Chicago
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16056M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Rubberman
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16217M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas - Havaianas
Title:
Original do Brasil
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Annual ID:
PO16132M
Award:
2016 Print & Outdoor Merit Award
Agency:
DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal
Client:
Henri Vézina
Title:
Sea Sick
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Annual ID:
PO16133M
Award:
2016 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Mori Building
Title:
Flower Lush in Roppongi Hills 1
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16085M
Award:
2016 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Mori Building
Title:
Flower Lush in Roppongi Hills 2
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16086M
