The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Footwear & Accessories

Award

Agency

Client

Title

Category

Annual ID

#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
Unboxed Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Consumer - Websites / Footwear, Clothing & Accessories
First Person Lover Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm Client: Björn Borg Category: Consumer - Gaming & Mobile / Branded Gaming
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
First Person Lover Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm Client: Björn Borg Category: Consumer - Websites / Branded Games
Rule Yourself Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Consumer - Online Films & Video / Short Form - Single
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations
Ripple Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles Client: Nike Golf Category: Consumer - Television / Over 60 Second - Single
Last Agency: Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: Nike Category: Consumer - Television / Over 60 Second - Single
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Other Branded Content / User Generated Content
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles Client: REI Category: Consumer - Experiential Advertising / Guerilla
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Applications & Sites / Consumer Goods
Ripple Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles Client: Nike Golf Category: Craft - Editing / Editing
Shop With the Force Agency: Zambezi / Culver City + Active Theory / Venice Client: Stance Category: Consumer - Websites / E-Commerce
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Coco de Mer - X Agency: TBWA\ / London + Rankin Film Productions / London Client: Coco de Mer Category: Craft - Direction / Direction
Becoming Beckham Agency: adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London Client: H&M Category: Consumer - Online / Long Form Videos
Coco De Mer - X Agency: TBWA\ / London + Rankin Film Productions / London Client: Coco De Mer Category: Craft - Editing / Editing
Rule Yourself Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Craft - Editing / Editing
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient / Environmental / Ambient / Environmental
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Use of Technology / Use of Technology
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign
Rule Yourself Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Craft - Cinematography / Cinematography
Shop With the Force Agency: Zambezi / Culver City + Active Theory / Venice Client: Stance Category: Innovation - Web / Web
Masahiromaruyama.com Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur Client: Masahiro Maruyama Category: Consumer - Websites / Footwear, Clothing & Accessories
Slay Your Next Giant Agency: Droga5 / New York + Furlined / Santa Monica Client: Under Armour Category: Consumer - Websites / Footwear, Clothing & Accessories
The Dots #AnytimeAnywhere Agency: FRED & FARID / SHANGHAI + KILLDEATH / SHANGHAI Client: Butterfly Twists Category: Consumer - Websites / Footwear, Clothing & Accessories
Pace Station Agency: R/GA / New York Client: Nike Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Pro Vision Agency: GPY&R / Melbourne Client: Oakley Category: Innovation - Package Design / Package Design
The Language of Fashion Agency: OgilvyOne Worldwide / Barcelona Client: LA REDOUTE Category: Consumer - Advertising / Banners
Baggage Handlers Agency: JANDL / Bratislava + Eallin Nomad Slovakia / Bratislava + Eallin / Prague Client: Samdex Category: Consumer - Television / Commercials of Varying Length - Campaign
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Branded Social Campaign / Branded Social Campaign
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Gaming & Mobile / Branded Mobile
Chin-up Agency: lg2 / Toronto Client: Nike Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Craft - App Design / App Design
Short A Guy Agency: Wieden+Kennedy / Portland + Imperial Woodpecker / Los Angeles + Work / Los Angeles Client: Nike Category: Consumer - Television / Over 60 Second - Single
Unboxed Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Craft - Website Design / Website Design
Masahiromaruyama.com Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur Client: Masahiro Maruyama Category: Craft - Website Design / Website Design
Pace Station Agency: R/GA / New York Client: Nike Category: Consumer - Applications & Sites / Services / Utilities
A Parisian Winter Tale Agency: Scholz & Friends / Berlin Client: Montblanc Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Made By You Agency: Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York Client: Converse Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Use of Technology / Product & Mobile Integration
Rubberman Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas Category: Craft - Art Direction / Art Direction
Original do Brasil Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas - Havaianas Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Sea Sick Agency: DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal Client: Henri Vézina Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Flower Lush in Roppongi Hills 1 Agency: AD&D / Tokyo Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Flower Lush in Roppongi Hills 2 Agency: AD&D / Tokyo Client: Mori Building Category: Consumer - Collateral Design / Posters - Series

2016 Cross-Platform Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Integrated Branding / Integrated Branding

CP16009G

2016 Responsive Environments Gold Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Immersive / Exhibitions

RE16003G

2016 Interactive Bronze Pencil

BBH / London + Wellcom / London + 750mph / London

Clarks

Unboxed

Consumer - Websites / Footwear, Clothing & Accessories

IN16002B

2016 Branded Entertainment Bronze Pencil

Garbergs / Stockholm + RIVER/ISBIT / Stockholm

Björn Borg

First Person Lover

Consumer - Gaming & Mobile / Branded Gaming

BE16016B

2016 Print & Outdoor Bronze Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16035B

2016 Interactive Gold Pencil

Garbergs / Stockholm + RIVER/ISBIT / Stockholm

Björn Borg

First Person Lover

Consumer - Websites / Branded Games

IN16013G

2016 Film Bronze Pencil

Droga5 / New York + RESET / Santa Monica

Under Armour

Rule Yourself

Consumer - Online Films & Video / Short Form - Single

FI16042B

2016 Print & Outdoor Bronze Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16062B

2016 Design Gold Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Environmental / Immersive Design / Brand Installations

DE16033G

2016 Film Silver Pencil

Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles

Nike Golf

Ripple

Consumer - Television / Over 60 Second - Single

FI16022S

2016 Film Silver Pencil

Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

Nike

Last

Consumer - Television / Over 60 Second - Single

FI16023S

2016 Branded Entertainment Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Other Branded Content / User Generated Content

BE16028G

2016 Cross-Platform Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Experiential Advertising / Guerilla

CP16007G

2016 Mobile Gold Pencil

FCB / Chicago

Joe Boxer

Inactivity Tracker

Consumer - Applications & Sites / Consumer Goods

MO16001G

2016 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles

Nike Golf

Ripple

Craft - Editing / Editing

BE16045G

2016 Interactive Gold Pencil

Zambezi / Culver City + Active Theory / Venice

Stance

Shop With the Force

Consumer - Websites / E-Commerce

IN16015G

2016 Design Silver Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16057S

2016 Film Bronze Pencil

TBWA\ / London + Rankin Film Productions / London

Coco de Mer

Coco de Mer - X

Craft - Direction / Direction

FI16075B

2016 Branded Entertainment Bronze Pencil

adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London

H&M

Becoming Beckham

Consumer - Online / Long Form Videos

BE16012B

2016 Film Gold Pencil

TBWA\ / London + Rankin Film Productions / London

Coco De Mer

Coco De Mer - X

Craft - Editing / Editing

FI16085G

2016 Film Bronze Pencil

Droga5 / New York + RESET / Santa Monica

Under Armour

Rule Yourself

Craft - Editing / Editing

FI16087B

2016 Direct Gold Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Ambient / Environmental / Ambient / Environmental

DI16022G

2016 Responsive Environments Silver Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Use of Technology / Use of Technology

RE16007S

2016 Public Relations Silver Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Brands, Products & Services / Integrated Campaign

PR16010S

2016 Film Bronze Pencil

Droga5 / New York + RESET / Santa Monica

Under Armour

Rule Yourself

Craft - Cinematography / Cinematography

FI16083B

2016 UX / UI Merit Award

Zambezi / Culver City + Active Theory / Venice

Stance

Shop With the Force

Innovation - Web / Web

UX16060M

2016 Interactive Merit Award

Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur

Masahiro Maruyama

Masahiromaruyama.com

Consumer - Websites / Footwear, Clothing & Accessories

IN16043M

2016 Interactive Merit Award

Droga5 / New York + Furlined / Santa Monica

Under Armour

Slay Your Next Giant

Consumer - Websites / Footwear, Clothing & Accessories

IN16044M

2016 Interactive Merit Award

FRED & FARID / SHANGHAI + KILLDEATH / SHANGHAI

Butterfly Twists

The Dots #AnytimeAnywhere

Consumer - Websites / Footwear, Clothing & Accessories

IN16045M

2016 Mobile Merit Award

R/GA / New York

Nike

Pace Station

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16041M

2016 Branded Entertainment Merit Award

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16097M

2016 Design Merit Award

GPY&R / Melbourne

Oakley

Pro Vision

Innovation - Package Design / Package Design

DE16237M

2016 Interactive Merit Award

OgilvyOne Worldwide / Barcelona

LA REDOUTE

The Language of Fashion

Consumer - Advertising / Banners

IN16063M

2016 Film Merit Award

JANDL / Bratislava + Eallin Nomad Slovakia / Bratislava + Eallin / Prague

Samdex

Baggage Handlers

Consumer - Television / Commercials of Varying Length - Campaign

FI16155M

2016 Social Media Merit Award

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Branded Social Campaign / Branded Social Campaign

SM16035M

2016 Branded Entertainment Merit Award

FCB / Chicago

Joe Boxer

Inactivity Tracker

Consumer - Gaming & Mobile / Branded Mobile

BE16072M

2016 Design Merit Award

lg2 / Toronto

Nike

Chin-up

Consumer - Environmental / Immersive Design / Ambient Media - Single

DE16166M

2016 Mobile Merit Award

FCB / Chicago

Joe Boxer

Inactivity Tracker

Craft - App Design / App Design

MO16093M

2016 Film Merit Award

Wieden+Kennedy / Portland + Imperial Woodpecker / Los Angeles + Work / Los Angeles

Nike

Short A Guy

Consumer - Television / Over 60 Second - Single

FI16153M

2016 Interactive Merit Award

BBH / London + Wellcom / London + 750mph / London

Clarks

Unboxed

Craft - Website Design / Website Design

IN16118M

2016 Interactive Merit Award

Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur

Masahiro Maruyama

Masahiromaruyama.com

Craft - Website Design / Website Design

IN16119M

2016 Mobile Merit Award

R/GA / New York

Nike

Pace Station

Consumer - Applications & Sites / Services / Utilities

MO16034M

2016 Design Merit Award

Scholz & Friends / Berlin

Montblanc

A Parisian Winter Tale

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16246M

2016 Print & Outdoor Merit Award

Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York

Converse

Made By You

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16151M

2016 Mobile Merit Award

FCB / Chicago

Joe Boxer

Inactivity Tracker

Consumer - Use of Technology / Product & Mobile Integration

MO16056M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas

Rubberman

Craft - Art Direction / Art Direction

PO16217M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas - Havaianas

Original do Brasil

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16132M

2016 Print & Outdoor Merit Award

DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal

Henri Vézina

Sea Sick

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16133M

2016 Design Merit Award

AD&D / Tokyo

Mori Building

Flower Lush in Roppongi Hills 1

Consumer - Collateral Design / Posters - Series

DE16085M

2016 Design Merit Award

AD&D / Tokyo

Mori Building

Flower Lush in Roppongi Hills 2

Consumer - Collateral Design / Posters - Series

DE16086M

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