The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Gambling / Lottery

Award

Agency

Client

Title

Category

Annual ID

Rocky Agency: neverland / London + Selected Works / London + MJZ / London Client: Ladbrokes Category: Visual Effects / Single
Rocky Agency: neverland / London + Selected Works / London + MJZ / London Client: Ladbrokes Category: Innovation & Transformation / Innovation in Moving Image Craft
Rocky Agency: neverland / London + Selected Works / London + MJZ / London Client: Ladbrokes Category: Cinematography / Single
Dream Drop Agency: FCB / Toronto Client: Lotto Max Category: Physical Products & Apparel
Dream Drop Agency: FCB / Toronto Client: Lotto Max Category: Physical Items
The ball of yarn Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris Client: Winamax Category: Television & VOD / Over 60 Seconds - Single
Chatham Plays On Agency: The Hive + OLG + MLB Client: OLG + MLB Category: Gaming for Good
Dream Drop Agency: FCB / Toronto Client: Lotto Max Category: Physical Products
The ball of yarn Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris Client: Winamax Category: Cinematography / Single
The ball of yarn Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris Client: Winamax Category: Editing / Single
Dream Drop Agency: FCB / Toronto Client: Lotto Max Category: Single Region or Market / Consumer / Brand
Grandma Agency: BETC / Paris + Loto (French national lottery) / Paris + Gum / Paris + Sovage / Paris Client: Loto (French national lottery) Category: Television & VOD / 31-60 Seconds - Single
A Christmas Love Story Agency: adam&eveDDB / London + Framestore / London + The Whitehouse / London + Smuggler / London Client: The National Lottery Category: Cinema Advertising
Dream Drop Agency: FCB / Toronto Client: Lotto Max Category: Brand Transformation / Repositioning
Rocky Agency: neverland / London + Selected Works / London + MJZ / London + Final Cut / London Client: Ladbrokes Category: Direction / Single
The ball of yarn Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris Client: Winamax Category: Direction / Single
The ball of yarn Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris Client: Winamax Category: Production Design
The Lift Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London Client: Winamax Category: Visual Effects / Single
The Lift Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London Client: Winamax Category: Production Design
Winning Country Agency: Barking Owl / Los Angeles + Cactus / Denver Client: Colorado Lottery Category: Original Music / Song
The Lift Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + TBWA Else / Boulogne-Billancourt + The Mill London / London Client: Winamax Category: Use of Licensed Music
Dream Number Agency: Impact BBDO / Dubai Client: Loto Libanais Category: Digital & Online / Ecommerce
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Music
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing
L05T Agency: DDB Group New Zealand / Auckland Client: Lotto NZ Category: Innovation in Film
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing
UNITED BY A LOTTERY TICKET Agency: BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID Client: LOTERÍA DE NAVIDAD Category: Television & VOD / Long Form - Campaign
Grönborg Live Agency: Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm Client: Svenska Spel Sport & Casino Category: Livestream
YOU-turn Agency: FCB / Toronto Client: Responsible Gambling Council Category: Use of Smart Devices & Voice Assistants
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Use of Sound
Grönborg Live Agency: Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm Client: Svenska Spel Sport & Casino Category: Live Webcast
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Innovation in Radio & Audio
L05T Agency: DDB Group New Zealand / Auckland Client: Lotto NZ Category: Integrated Campaign
YOU-turn Agency: FCB / Toronto Client: Responsible Gambling Council Category: Digital Product
YOU-turn Agency: FCB / Toronto Client: Responsible Gambling Council Category: Applications
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Sound
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Innovation in Experiential
YOU-turn Agency: FCB / Toronto Client: Responsible Gambling Council Category: Innovation in Mobile
22 again Agency: BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising

2023 Moving Image Craft & Production Gold Pencil

neverland / London + Selected Works / London + MJZ / London

Ladbrokes

Rocky

Visual Effects / Single

OS23_MI010G

2023 Moving Image Craft & Production Gold Pencil

neverland / London + Selected Works / London + MJZ / London

Ladbrokes

Rocky

Innovation & Transformation / Innovation in Moving Image Craft

OS23_MI013G

2023 Moving Image Craft & Production Silver Pencil

neverland / London + Selected Works / London + MJZ / London

Ladbrokes

Rocky

Cinematography / Single

OS23_MI019S

2023 Print & Promotional Silver Pencil

FCB / Toronto

Lotto Max

Dream Drop

Physical Products & Apparel

OS23_PT015S

2023 Direct Marketing Bronze Pencil

FCB / Toronto

Lotto Max

Dream Drop

Physical Items

OS23_DM035B

2023 Film & Video Merit Award

TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris

Winamax

The ball of yarn

Television & VOD / Over 60 Seconds - Single

OS23_FI071M

2023 Gaming Merit Award

The Hive + OLG + MLB

OLG + MLB

Chatham Plays On

Gaming for Good

OS23_GA026M

2023 Experiential & Immersive Merit Award

FCB / Toronto

Lotto Max

Dream Drop

Physical Products

OS23_EX072M

2023 Moving Image Craft & Production Merit Award

TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris

Winamax

The ball of yarn

Cinematography / Single

OS23_MI088M

2023 Moving Image Craft & Production Merit Award

TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris

Winamax

The ball of yarn

Editing / Single

OS23_MI075M

2023 Creative Effectiveness Merit Award

FCB / Toronto

Lotto Max

Dream Drop

Single Region or Market / Consumer / Brand

OS23_CE024M

2023 Film & Video Merit Award

BETC / Paris + Loto (French national lottery) / Paris + Gum / Paris + Sovage / Paris

Loto (French national lottery)

Grandma

Television & VOD / 31-60 Seconds - Single

OS23_FI054M

2023 Film & Video Merit Award

adam&eveDDB / London + Framestore / London + The Whitehouse / London + Smuggler / London

The National Lottery

A Christmas Love Story

Cinema Advertising

OS23_FI114M

2023 Integrated Merit Award

FCB / Toronto

Lotto Max

Dream Drop

Brand Transformation / Repositioning

OS23_IG047M

2023 Moving Image Craft & Production Merit Award

neverland / London + Selected Works / London + MJZ / London + Final Cut / London

Ladbrokes

Rocky

Direction / Single

OS23_MI047M

2023 Moving Image Craft & Production Merit Award

TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris

Winamax

The ball of yarn

Direction / Single

OS23_MI048M

2023 Moving Image Craft & Production Merit Award

TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris

Winamax

The ball of yarn

Production Design

OS23_MI098M

2022 Moving Image Craft Merit Award

TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London

Winamax

The Lift

Visual Effects / Single

OS22_MI125M

2022 Moving Image Craft Merit Award

TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London

Winamax

The Lift

Production Design

OS22_MI111M

2022 Music & Sound Craft Merit Award

Barking Owl / Los Angeles + Cactus / Denver

Colorado Lottery

Winning Country

Original Music / Song

OS22_MS036M

2022 Music & Sound Craft Merit Award

TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + TBWA Else / Boulogne-Billancourt + The Mill London / London

Winamax

The Lift

Use of Licensed Music

OS22_MS029M

2021 Direct Marketing Merit Award

Impact BBDO / Dubai

Loto Libanais

Dream Number

Digital & Online / Ecommerce

OS_DM21_075M

2020 Digital Craft Silver Pencil

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Visual & Audio Craft / Music

OS_DC20_018S

2020 Mobile Silver Pencil

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Craft / Writing

OS_MO20_022S

2020 Film Silver Pencil

DDB Group New Zealand / Auckland

Lotto NZ

L05T

Innovation in Film

OS_FI20_041S

2020 Interactive & Online Bronze Pencil

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Craft / Writing

OS_IN20_029B

2020 Film Bronze Pencil

BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID

LOTERÍA DE NAVIDAD

UNITED BY A LOTTERY TICKET

Television & VOD / Long Form - Campaign

OS_FI20_015B

2020 Social Media Merit Award

Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm

Svenska Spel Sport & Casino

Grönborg Live

Livestream

OS_SM20_058M

2020 Digital Craft Merit Award

FCB / Toronto

Responsible Gambling Council

YOU-turn

Use of Smart Devices & Voice Assistants

OS_DC20_030M

2020 Experiential & Immersive Merit Award

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Craft / Use of Sound

OS_EX20_077M

2020 Branded Entertainment Merit Award

Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm

Svenska Spel Sport & Casino

Grönborg Live

Live Webcast

OS_BE20_056M

2020 Radio & Audio Merit Award

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Innovation in Radio & Audio

OS_RA20_067M

2020 Direct Marketing Merit Award

DDB Group New Zealand / Auckland

Lotto NZ

L05T

Integrated Campaign

OS_DI20_114M

2020 IP & Products Merit Award

FCB / Toronto

Responsible Gambling Council

YOU-turn

Digital Product

OS_IP20_020M

2020 Mobile Merit Award

FCB / Toronto

Responsible Gambling Council

YOU-turn

Applications

OS_MO20_030M

2020 Digital Craft Merit Award

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Visual & Audio Craft / Sound

OS_DC20_049M

2020 Experiential & Immersive Merit Award

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Innovation in Experiential

OS_EX20_083M

2020 Mobile Merit Award

FCB / Toronto

Responsible Gambling Council

YOU-turn

Innovation in Mobile

OS_MO20_052M

2019 Film Merit Award

BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID

LOTERIAS Y APUESTAS DEL ESTADO

22 again

Cinema Advertising

OS_FI19107M

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