The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Gambling / Lottery

Award

Agency

Client

Title

Category

Annual ID

The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Music
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing
UNITED BY A LOTTERY TICKET Agency: BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID Client: LOTERÍA DE NAVIDAD Category: Television & VOD / Long Form - Campaign
L05T Agency: DDB Group New Zealand / Auckland Client: Lotto NZ Category: Innovation in Film
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing
YOU-turn Agency: FCB Canada / Toronto Client: Responsible Gaming Counsel Category: Innovation in Mobile
YOU-turn Agency: FCB Canada / Toronto Client: Responsible Gaming Counsel Category: Digital Product
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Use of Sound
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Innovation in Experiential
YOU-turn Agency: FCB / Toronto Client: Responsible Gaming Council Category: Use of Smart Devices & Voice Assistants
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Sound
Grönborg Live Agency: Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm Client: Svenska Spel Sport & Casino Category: Livestream
YOU-turn Agency: FCB Canada / Toronto Client: Responsible Gaming Counsel Category: Applications
L05T Agency: DDB Group New Zealand / Auckland Client: Lotto NZ Category: Integrated Campaign
Grönborg Live Agency: Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm Client: Svenska Spel Sport & Casino Category: Live Webcast
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Innovation in Radio & Audio
22 again Agency: BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising

2020 Digital Craft Silver Pencil

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Visual & Audio Craft / Music

OS_DC20_018S

2020 Interactive & Online Bronze Pencil

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Craft / Writing

OS_IN20_029B

2020 Film Bronze Pencil

BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID

LOTERÍA DE NAVIDAD

UNITED BY A LOTTERY TICKET

Television & VOD / Long Form - Campaign

OS_FI20_015B

2020 Film Silver Pencil

DDB Group New Zealand / Auckland

Lotto NZ

L05T

Innovation in Film

OS_FI20_041S

2020 Mobile Silver Pencil

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Craft / Writing

OS_MO20_022S

2020 Mobile Merit Award

FCB Canada / Toronto

Responsible Gaming Counsel

YOU-turn

Innovation in Mobile

OS_MO20_052M

2020 IP & Products Merit Award

FCB Canada / Toronto

Responsible Gaming Counsel

YOU-turn

Digital Product

OS_IP20_020M

2020 Experiential & Immersive Merit Award

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Craft / Use of Sound

OS_EX20_077M

2020 Experiential & Immersive Merit Award

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Innovation in Experiential

OS_EX20_083M

2020 Digital Craft Merit Award

FCB / Toronto

Responsible Gaming Council

YOU-turn

Use of Smart Devices & Voice Assistants

OS_DC20_030M

2020 Digital Craft Merit Award

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Visual & Audio Craft / Sound

OS_DC20_049M

2020 Social Media Merit Award

Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm

Svenska Spel Sport & Casino

Grönborg Live

Livestream

OS_SM20_058M

2020 Mobile Merit Award

FCB Canada / Toronto

Responsible Gaming Counsel

YOU-turn

Applications

OS_MO20_030M

2020 Direct Marketing Merit Award

DDB Group New Zealand / Auckland

Lotto NZ

L05T

Integrated Campaign

OS_DI20_114M

2020 Branded Entertainment Merit Award

Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm

Svenska Spel Sport & Casino

Grönborg Live

Live Webcast

OS_BE20_056M

2020 Radio & Audio Merit Award

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Innovation in Radio & Audio

OS_RA20_067M

2019 Film Merit Award

BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID

LOTERIAS Y APUESTAS DEL ESTADO

22 again

Cinema Advertising

OS_FI19107M

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