The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Gaming - Digital / Console / Online / Mobile

Award

Agency

Client

Title

Category

Annual ID

Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Best of Gaming
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Community Building
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Game Marketing
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Visual Craft / Art Direction
FIFA 23 x TED LASSO Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team Client: EA Sports + Apple Category: Brand Partnerships
Switch Voices Agency: BBDO Argentina / Buenos Aires + Women in Games / Buenos Aires Client: Women in Games Category: Use of Technology
FIFA 23 x TED LASSO Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team Client: EA Sports + Apple Category: Games / Gaming
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Games / Gaming
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Craft / Art Direction
Veteruns 100K Agency: GUT / Los Angeles + Call of Duty: Endowment / Santa Monica + Bot Animation / Alpharetta Client: Call of Duty Category: Experiential / Virtual Events
FIFA 23 x TED LASSO Agency: EA Sports + Apple Client: EA Sports + Apple Category: Brand Integration
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Long Form Video / Single
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Integrated Campaign
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Integrated Campaign
The Watch Agency: Leo Burnett Canada / Toronto Client: Melanin Gamers Category: Craft / Use of Technology
Corrido Of Duty Agency: Archer Troy / Mexico City + Activision Blizzard / Mexico City Client: Activision / Call of Duty Category: Custom Content
Tough Cookies Agency: Sid Lee / Montreal + IGA (Sobeys) / Montreal + Fondation Charles-Bruneau / Montreal Client: IGA (Sobeys) Category: Gaming for Good
Battle at Home Screen Agency: Omelet / Los Angeles + Lime Studios + Impossible Objects Client: Google Play Category: Craft / VFX & Animation
Play Has No Limits feat. Kenshi Yonezu Agency: SIX INC. / Tokyo + Sony Interactive Entertainment / Tokyo + GEEK PICTURES / Tokyo + REISSUE RECORDS / Tokyo Client: Sony Interactive Entertainment / PlayStation Category: Music Videos
The Tavern Agency: INGO / Stockholm + Activision Blizzard + Bacon + Colony / Stockholm Client: Activision Blizzard Category: Game Marketing
Corrido Of Duty Agency: Archer Troy / Mexico City + Activision Blizzard / Mexico City Client: Activision / Call of Duty Category: Game Marketing
God of War Ragnarök - All Parents Can Relate Agency: MOCEAN / Los Angeles + PlayStation Client: PlayStation Category: Game Marketing
Veteruns 100K Agency: GUT / Los Angeles + Call of Duty: Endowment / Santa Monica + Bot Animation / Alpharetta Client: Call of Duty Category: Active Engagement / Call to Action
The Cathedral of Diablo Agency: 72andSunny / Los Angeles Client: Blizzard Category: Craft / Art Direction
SILENT HILL f Teaser Trailer Agency: SHIROGUMI INC. / Tokyo Client: Konami Digital Entertainment Co., Ltd. Category: Trailers & Teasers
Anthem For All Agency: McCann / London + McCann / New York + Craft / London + Craft / New York Client: Microsoft + Invictus Games Foundation Category: Use of Technology
Spotify Island on Roblox Agency: Spotify In-House / New York Client: Spotify In-House Category: Metaverse
Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles Client: Activision Blizzard / Call of Duty Category: Craft / Use of Technology
Honor of Kings - Flourishing Age Agency: SHENZHEN DOTWELL CULTURE CO., LTD / Shenzhen Client: Tencent Games - King of Glory Category: Craft / VFX & Animation
Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles Client: Activision Blizzard / Call of Duty Category: Experiential / Brand Installations
Beyond Generations: Gaming Against Loneliness Agency: McCann / London + Craft / London Client: Microsoft / Xbox Category: Innovation & Transformation / Innovation in Lockdown
Mystery Sniper Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Experiential / Virtual Events
Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica Client: Activision Blizzard / Call of Duty Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Warzone in Paradise Agency: 72andSunny / Los Angeles Client: Activision Blizzard / Call of Duty Category: Visual Craft / Visual Effects
Mystery Sniper Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Experiential / Virtual Events
Billie Eilish x Beat Saber Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles Client: Meta Quest [fka Oculus] Category: Craft / Art Direction
Beyond Generations: Gaming Against Loneliness Agency: McCann / London + Craft / London Client: Microsoft / Xbox Category: Innovation & Transformation / Innovation in Gaming
Chicharron Run Agency: Machine / London + DDB / Paris + Final Cut / London + Stink Paris / Paris Client: Ubisoft / Far Cry 6 Category: Sound Design
Hellblade 2 Agency: McCann / London + Craft / London Client: Microsoft / Xbox Category: Sound Design
Mystery Sniper Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Gaming / Computer & Console
Mystery Sniper Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: PC Games / Brand Integration / Placement
Game Responsibly - Machine-gun Mouth Agency: DDB Mudra Group / Mumbai + Early Man Films / Mumbai Client: Battlegrounds Mobile India Category: Online Films & Video / Long Form - Single
Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles Client: Activision Blizzard / Call of Duty Category: Online Films & Video / Long Form - Single
NURO Agency: Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne Client: La Trobe University Category: Mobile Games / Branded Game
Billie Eilish x Beat Saber Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles Client: Meta Quest [fka Oculus] Category: Brand-Side Initiated & Originated Projects
Machine Gun Mouth Agency: Early Man Film Pvt Ltd / Mumbai + DDB Mudra Group / Mumbai Client: Battlegrounds Mobile India Category: Sound Editing
Mystery Sniper Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Innovation & Transformation / Innovation in Direct Marketing
Warzone in Paradise Agency: 72andSunny / Los Angeles Client: Activision Blizzard / Call of Duty Category: Social Post / Series
Mystery Sniper Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Console Games / Brand Integration / Placement
Warzone in Paradise Agency: 72andSunny / Los Angeles Client: Activision Blizzard / Call of Duty Category: Craft / Use of Visuals

2023 Gaming Best of Discipline Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Best of Gaming

OS23_GA000G

2023 Gaming Gold Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Community Building

OS23_GA003G

2023 Gaming Gold Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Game Marketing

OS23_GA001G

2023 Interactive & Mobile Craft Gold Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Visual Craft / Art Direction

OS23_IC002G

2023 Integrated Gold Pencil

EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team

EA Sports + Apple

FIFA 23 x TED LASSO

Brand Partnerships

OS23_IG007G

2023 Music & Sound Craft Gold Pencil

BBDO Argentina / Buenos Aires + Women in Games / Buenos Aires

Women in Games

Switch Voices

Use of Technology

OS23_MS006G

2023 Branded Entertainment Gold Pencil

EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team

EA Sports + Apple

FIFA 23 x TED LASSO

Games / Gaming

OS23_BE005G

2023 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Games / Gaming

OS23_BE006G

2023 Integrated Silver Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Craft / Art Direction

OS23_IG016S

2023 Direct Marketing Silver Pencil

GUT / Los Angeles + Call of Duty: Endowment / Santa Monica + Bot Animation / Alpharetta

Call of Duty

Veteruns 100K

Experiential / Virtual Events

OS23_DM022S

2023 Gaming Silver Pencil

EA Sports + Apple

EA Sports + Apple

FIFA 23 x TED LASSO

Brand Integration

OS23_GA007S

2023 Branded Entertainment Silver Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Long Form Video / Single

OS23_BE018S

2023 Direct Marketing Bronze Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Integrated Campaign

OS23_DM048B

2023 Integrated Bronze Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Integrated Campaign

OS23_IG020B

2023 Experiential & Immersive Bronze Pencil

Leo Burnett Canada / Toronto

Melanin Gamers

The Watch

Craft / Use of Technology

OS23_EX033B

2023 Radio & Audio Merit Award

Archer Troy / Mexico City + Activision Blizzard / Mexico City

Activision / Call of Duty

Corrido Of Duty

Custom Content

OS23_RA025M

2023 Gaming Merit Award

Sid Lee / Montreal + IGA (Sobeys) / Montreal + Fondation Charles-Bruneau / Montreal

IGA (Sobeys)

Tough Cookies

Gaming for Good

OS23_GA025M

2023 Gaming Merit Award

Omelet / Los Angeles + Lime Studios + Impossible Objects

Google Play

Battle at Home Screen

Craft / VFX & Animation

OS23_GA034M

2023 Branded Entertainment Merit Award

SIX INC. / Tokyo + Sony Interactive Entertainment / Tokyo + GEEK PICTURES / Tokyo + REISSUE RECORDS / Tokyo

Sony Interactive Entertainment / PlayStation

Play Has No Limits feat. Kenshi Yonezu

Music Videos

OS23_BE062M

2023 Gaming Merit Award

INGO / Stockholm + Activision Blizzard + Bacon + Colony / Stockholm

Activision Blizzard

The Tavern

Game Marketing

OS23_GA028M

2023 Gaming Merit Award

Archer Troy / Mexico City + Activision Blizzard / Mexico City

Activision / Call of Duty

Corrido Of Duty

Game Marketing

OS23_GA029M

2023 Gaming Merit Award

MOCEAN / Los Angeles + PlayStation

PlayStation

God of War Ragnarök - All Parents Can Relate

Game Marketing

OS23_GA030M

2023 Social Media Merit Award

GUT / Los Angeles + Call of Duty: Endowment / Santa Monica + Bot Animation / Alpharetta

Call of Duty

Veteruns 100K

Active Engagement / Call to Action

OS23_SM083M

2023 Branded Entertainment Merit Award

72andSunny / Los Angeles

Blizzard

The Cathedral of Diablo

Craft / Art Direction

OS23_BE098M

2023 Moving Image Craft & Production Merit Award

SHIROGUMI INC. / Tokyo

Konami Digital Entertainment Co., Ltd.

SILENT HILL f Teaser Trailer

Trailers & Teasers

OS23_MI122M

2023 Music & Sound Craft Merit Award

McCann / London + McCann / New York + Craft / London + Craft / New York

Microsoft + Invictus Games Foundation

Anthem For All

Use of Technology

OS23_MS065M

2023 Interactive, Online & Mobile Merit Award

Spotify In-House / New York

Spotify In-House

Spotify Island on Roblox

Metaverse

OS23_IN071M

2022 Direct Marketing Gold Pencil

GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles

Activision Blizzard / Call of Duty

Vanguards of Photography

Craft / Use of Technology

OS22_DM015G

2022 Gaming Gold Pencil

SHENZHEN DOTWELL CULTURE CO., LTD / Shenzhen

Tencent Games - King of Glory

Honor of Kings - Flourishing Age

Craft / VFX & Animation

OS22_GA004G

2022 Direct Marketing Gold Pencil

GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles

Activision Blizzard / Call of Duty

Vanguards of Photography

Experiential / Brand Installations

OS22_DM006G

2022 Gaming Gold Pencil

McCann / London + Craft / London

Microsoft / Xbox

Beyond Generations: Gaming Against Loneliness

Innovation & Transformation / Innovation in Lockdown

OS22_GA005G

2022 Direct Marketing Bronze Pencil

INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton

Activision Blizzard / Call of Duty

Mystery Sniper

Experiential / Virtual Events

OS22_DM032B

2022 Branded Entertainment Bronze Pencil

GUT / Miami + Activision Blizzard / Santa Monica

Activision Blizzard / Call of Duty

Vanguards of Photography

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_BE033B

2022 Interactive & Mobile Craft Bronze Pencil

72andSunny / Los Angeles

Activision Blizzard / Call of Duty

Warzone in Paradise

Visual Craft / Visual Effects

OS22_IC010B

2022 Branded Entertainment Bronze Pencil

INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton

Activision Blizzard / Call of Duty

Mystery Sniper

Experiential / Virtual Events

OS22_BE031B

2022 Integrated Bronze Pencil

Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles

Meta Quest [fka Oculus]

Billie Eilish x Beat Saber

Craft / Art Direction

OS22_IG017B

2022 Gaming Bronze Pencil

McCann / London + Craft / London

Microsoft / Xbox

Beyond Generations: Gaming Against Loneliness

Innovation & Transformation / Innovation in Gaming

OS22_GA009B

2022 Music & Sound Craft Bronze Pencil

Machine / London + DDB / Paris + Final Cut / London + Stink Paris / Paris

Ubisoft / Far Cry 6

Chicharron Run

Sound Design

OS22_MS021B

2022 Music & Sound Craft Bronze Pencil

McCann / London + Craft / London

Microsoft / Xbox

Hellblade 2

Sound Design

OS22_MS022B

2022 Interactive, Online & Mobile Merit Award

INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton

Activision Blizzard / Call of Duty

Mystery Sniper

Gaming / Computer & Console

OS22_IN064M

2022 Gaming Merit Award

INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton

Activision Blizzard / Call of Duty

Mystery Sniper

PC Games / Brand Integration / Placement

OS22_GA014M

2022 Film Merit Award

DDB Mudra Group / Mumbai + Early Man Films / Mumbai

Battlegrounds Mobile India

Game Responsibly - Machine-gun Mouth

Online Films & Video / Long Form - Single

OS22_FI080M

2022 Film Merit Award

GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles

Activision Blizzard / Call of Duty

Vanguards of Photography

Online Films & Video / Long Form - Single

OS22_FI089M

2022 Gaming Merit Award

Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne

La Trobe University

NURO

Mobile Games / Branded Game

OS22_GA012M

2022 Brand-Side / In-House Merit Award

Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles

Meta Quest [fka Oculus]

Billie Eilish x Beat Saber

Brand-Side Initiated & Originated Projects

OS22_BS024M

2022 Music & Sound Craft Merit Award

Early Man Film Pvt Ltd / Mumbai + DDB Mudra Group / Mumbai

Battlegrounds Mobile India

Machine Gun Mouth

Sound Editing

OS22_MS057M

2022 Direct Marketing Merit Award

INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton

Activision Blizzard / Call of Duty

Mystery Sniper

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM106M

2022 Social Media Merit Award

72andSunny / Los Angeles

Activision Blizzard / Call of Duty

Warzone in Paradise

Social Post / Series

OS22_SM054M

2022 Gaming Merit Award

INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton

Activision Blizzard / Call of Duty

Mystery Sniper

Console Games / Brand Integration / Placement

OS22_GA016M

2022 Social Media Merit Award

72andSunny / Los Angeles

Activision Blizzard / Call of Duty

Warzone in Paradise

Craft / Use of Visuals

OS22_SM092M

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