Gaming - Digital / Console / Online / Mobile

Award

Agency

Client

Title

Category

Annual ID

Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Social Post / Campaign
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Online Video / Online-only Video - Campaign
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Craft - Cinematography / Single
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Events & Competitions
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Out-of-Home / Dynamic Billboards & Transit
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Craft - Editing / Single
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Craft - Direction / Single
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
The Janne Walk Agency: Perfect Fools / Stockholm Client: Oddset / Svenska Spel Sport & Casino Category: User-Generated Content
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Digital & Online / Social Media & Viral Marketing - Campaign
The Sermon Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London Client: Ubisoft Category: Craft - Cinematography / Single
The Sermon Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London Client: Ubisoft Category: Television & VOD / Long Form - Single
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Online Films & Video / Long Form - Single
This Could be You Agency: 180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London Client: SIE Category: Craft - Visual Effects / Single
STARLINK Agency: Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris Client: UBISOFT Category: Craft - Visual Effects / Single
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaigns / Integrated Branding
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Life-size Model Robot Project Agency: Tokyu Agency Inc. / Tokyo + SEGA Interactive Co., Ltd. / Tokyo + TYO Inc. / Tokyo Client: SEGA Interactive Co., Ltd. Category: Craft / Printing & Production
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Non-traditional & Guerrilla Marketing
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier Client: Microsoft Category: Creative Effectiveness
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Mobile-First Video / Under 15 Seconds
The Sermon Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London Client: Ubisoft Category: Short Form Video / Single
State of Decay 2: Apocalypse Diaries Agency: 215 McCann / San Francisco Client: Xbox Category: Influencer Marketing / Multi-Channel
The Wish Agency: CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt Client: Ubisoft Category: Craft - Sound Design / Single
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Innovation in Branded Entertainment
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaign
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Craft - Use of Music / Licensed / Adapted Music
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Branding
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + Craft/McCann / London + MRM/McCann / London Client: Microsoft Category: User-Generated Content
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Social Engagement / Community Building
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Gaming
Hair Nah Agency: Wieden+Kennedy / Portland Client: Hair Nah Category: Gaming
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London + Ayzenberg / Seattle Client: Microsoft Category: User-Generated Campaign
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Digital & Physical Product
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Community Building
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Innovation in Interactive / Gaming
It's perfectly normal. Until it's Kwiffed Agency: Droga5 / London + Biscuit Filmworks / London Client: Kwiff Category: Television / Long Form - Campaign
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Web / User Experience
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Websites
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Influencer Marketing / Multi-Channel
Clash Royale Campaign Agency: Psyop / New York + Barton F. Graf / New York Client: Supercell Category: Craft - Animation / Campaign
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Digital / Websites & Mobile
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Brand Transformation
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Brand Transformation
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Digital Design
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Websites
Shadow of War Agency: The Martin Agency / Richmond Client: Warner Bros Category: Digital / Banners & Pop-Ups

2019 Creative Use of Data Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Social Media Silver Pencil

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Social Post / Campaign

OS_SM19009S

2019 Interactive & Online Gold Pencil

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Online Video / Online-only Video - Campaign

OS_IN19015G

2019 Moving Image Craft Silver Pencil

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Craft - Cinematography / Single

OS_MI19026S

2019 Experiential & Immersive Bronze Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Events & Competitions

OS_EX19007B

2019 Print & Outdoor Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Out-of-Home / Dynamic Billboards & Transit

OS_PO19030G

2019 Creative Use of Data Silver Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Data Visualization

OS_CU19003S

2019 Moving Image Craft Bronze Pencil

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Craft - Editing / Single

OS_MI19022B

2019 Experiential & Immersive Bronze Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Craft / Dynamic Data Visualization

OS_EX19021B

2019 Moving Image Craft Silver Pencil

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Craft - Direction / Single

OS_MI19005S

2019 Direct Marketing Bronze Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Experiential / Live Events

OS_DI19014B

2019 Branded Entertainment Merit Award

Perfect Fools / Stockholm

Oddset / Svenska Spel Sport & Casino

The Janne Walk

User-Generated Content

OS_BE19097M

2019 Direct Marketing Merit Award

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19080M

2019 Moving Image Craft Merit Award

DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London

Ubisoft

The Sermon

Craft - Cinematography / Single

OS_MI19090M

2019 Film Merit Award

DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London

Ubisoft

The Sermon

Television & VOD / Long Form - Single

OS_FI19060M

2019 Film Merit Award

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Online Films & Video / Long Form - Single

OS_FI19098M

2019 Moving Image Craft Merit Award

180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London

SIE

This Could be You

Craft - Visual Effects / Single

OS_MI19106M

2019 Moving Image Craft Merit Award

Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris

UBISOFT

STARLINK

Craft - Visual Effects / Single

OS_MI19107M

2019 Integrated Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Integrated Campaigns / Integrated Branding

OS_IG19017M

2019 Branded Entertainment Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Experiential / Live Events

OS_BE19084M

2019 Print & Outdoor Merit Award

Tokyu Agency Inc. / Tokyo + SEGA Interactive Co., Ltd. / Tokyo + TYO Inc. / Tokyo

SEGA Interactive Co., Ltd.

Life-size Model Robot Project

Craft / Printing & Production

OS_PO19155M

2019 Direct Marketing Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Non-traditional & Guerrilla Marketing

OS_DI19093M

2019 Creative Effectiveness Merit Award

McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Creative Effectiveness

OS_CE19017M

2019 Mobile Merit Award

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Mobile-First Video / Under 15 Seconds

OS_MO19030M

2019 Branded Entertainment Merit Award

DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London

Ubisoft

The Sermon

Short Form Video / Single

OS_BE19057M

2019 Social Influencer Marketing Merit Award

215 McCann / San Francisco

Xbox

State of Decay 2: Apocalypse Diaries

Influencer Marketing / Multi-Channel

OS_SI19018M

2019 Moving Image Craft Merit Award

CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt

Ubisoft

The Wish

Craft - Sound Design / Single

OS_MI19110M

2019 Branded Entertainment Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Innovation in Branded Entertainment

OS_BE19101M

2019 Direct Marketing Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Integrated Campaign

OS_DI19099M

2019 Moving Image Craft Merit Award

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Craft - Use of Music / Licensed / Adapted Music

OS_MI19134M

2018 Cross-Platform Gold Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Integrated Branding

OS_CP18006G

2018 Branded Entertainment Silver Pencil

McCann / London + Craft/McCann / London + MRM/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

User-Generated Content

OS_BE18039S

2018 Social Media Silver Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Social Engagement / Community Building

OS_SM18016S

2018 Interactive Gold Pencil

adam&eveDDB / London

FIFA

More Than A Game

Gaming

OS_IN18019G

2018 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland

Hair Nah

Hair Nah

Gaming

OS_BE18031G

2018 Print & Outdoor Gold Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London + Ayzenberg / Seattle

Microsoft

Xbox Design Lab Originals: The Fanchise Model

User-Generated Campaign

OS_PO18051G

2018 Intellectual Property Gold Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Integrated Digital & Physical Product

OS_IP18008G

2018 Public Relations Silver Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Community Building

OS_PR18015S

2018 Interactive Gold Pencil

adam&eveDDB / London

FIFA

More Than A Game

Innovation in Interactive / Gaming

OS_IN18040G

2018 Film Bronze Pencil

Droga5 / London + Biscuit Filmworks / London

Kwiff

It's perfectly normal. Until it's Kwiffed

Television / Long Form - Campaign

OS_FI18019B

2018 UX / UI Bronze Pencil

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Web / User Experience

OS_UX18004B

2018 Mobile Bronze Pencil

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Websites

OS_MO18002B

2018 Social Influencer Marketing Gold Pencil

adam&eveDDB / London

FIFA

More Than A Game

Influencer Marketing / Multi-Channel

OS_SI18006G

2018 Moving Image Craft Gold Pencil

Psyop / New York + Barton F. Graf / New York

Supercell

Clash Royale Campaign

Craft - Animation / Campaign

OS_MI18030G

2018 Direct Marketing Bronze Pencil

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Digital / Websites & Mobile

OS_DI18014B

2018 Cross-Platform Merit Award

adam&eveDDB / London

FIFA

More Than A Game

Brand Transformation

OS_CP18048M

2018 Cross-Platform Merit Award

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Brand Transformation

OS_CP18052M

2018 Design Merit Award

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Digital Design

OS_DE18159M

2018 Interactive Merit Award

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Websites

OS_IN18042M

2018 Direct Marketing Merit Award

The Martin Agency / Richmond

Warner Bros

Shadow of War

Digital / Banners & Pop-Ups

OS_DI18070M

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