The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Low Budget
There's Nothing Comic About Dyslexia
Agency: INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London
Client: Dyslexia Scotland Category: Craft / Art Direction
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships
WikiTruth
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client: Ukrainian Witness Category: Online Community Platform / Use of Existing Platform
The Folded Newspaper
Agency: blanco / Tel Aviv
Client: LGBT Association Category: Newspaper / Single
The Self Censoring Ad
Agency: Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client: Reporters Without Borders Sweden Category: Newspaper / Single
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Utility
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Writing
The 36
Agency: Ogilvy Spain / Madrid
Client: DIRECCIÓN GENERAL DE TRÁFICO Category: Creative Use of Data
4th Guanzhong Mangba Arts Festival
Agency: another design / Guangzhou
Client: Guanzhong Mangba Arts Festival Category: Brand Identity / System
Carol for Charity
Agency: Saatchi & Saatchi Ukraine / Kiyv
Client: Ministry of Foreign Affairs, Olena Zelenska Foundation Category: Audio Craft / Music
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Digital & Online / Websites & Mobile
Kami
Agency: Forsman & Bodenfors / Singapore + Fuse / Singapore + The Diigitals / Dorset + Harpi Sim / Singapore
Client: Down Syndrome International Category: Digital Design
walk, walk,
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards 75th Anniversary Category: Posters / Series
Follow Their Leader
Agency: NORD DDB / Copenhagen + NORD DDB / Stockholm
Client: Non-Violence Project Foundation Category: Innovation & Transformation / Innovation in Social Media
KICKIN RIGHTS CUP
Agency: Manifiesto
Client: APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN) Category: Social Post / Real-time Response
Land of the Unfree
Agency: Anorak NoA / Oslo + Amnesty / Oslo
Client: Amnesty International Category: Social Post / Real-time Response
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client: Golden Days Category: Experiential / Brand Installations
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Targeted Video / Online
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Craft / Use of Technology
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney + THRIVE / Sydney
Client: The Government of Tuvalu Category: Current Event Response
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein Category: Current Event Response
The Self Censoring Ad
Agency: Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client: Reporters Without Borders Sweden Category: Innovation & Transformation / Innovation in Print
Guns Stats
Agency: alma DDB / Miami + Change the Ref / Pompano Beach
Client: Change the Ref Category: Craft / Art Direction
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu Category: Online & Mobile Video / Online-only Video - Single
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Design
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Physical Products
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Stunts & Activations
#ToyStrike
Agency: MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid
Client: Ministry of Consumer Affairs, Spanish Government Category: Creative Effectiveness / Non-Profit / Charity
DojaCode
Agency: Mojo Supermarket + Girls Who Code
Client: Girls Who Code Category: Creative Effectiveness / Non-Profit / Charity
Ronald McDonald House Roblox
Agency: NORD DDB / Stockholm
Client: Ronald McDonald House Charities Sweden Category: Metaverse
Palate Care Dispenser
Agency: Wunderman Thompson / Bogotá
Client: Operation Smile Colombia Category: Innovation & Transformation / Innovation in IP & Product Design
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate Category: Physical Product / Promotional
The 54-Second Watch
Agency: Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal
Client: Fondation Émergence Category: Physical Product / Promotional
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Innovation & Transformation / Innovation in Music & Sound Craft
Nanjing Red Mountain Zoological Forest Park
Agency: T-Change Design Studio / Nanjing + Red Mountain Ecocreation / Nanjing
Client: Nanjing Red Mountain Zoological Forest Park Category: Brand Identity / Logo
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu Category: Green Pencil
The Refugee Jatoba
Agency: Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo
Client: APIB Category: Green Pencil
NAVerse
Agency: Havas Play / Puteaux + Narcotics Anonymous / Paris
Client: Narcotiques Anonymes Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Carol for Charity
Agency: Saatchi & Saatchi Ukraine / Kiyv
Client: Ministry of Foreign Affairs, Olena Zelenska Foundation Category: Audio
The Heartbeat Drum Machine
Agency: ABBY.WORLD / Stockholm + Swedish Heartchild Foundation / Stockholm
Client: Swedish Heartchild Foundation Category: Physical Product / In-Market
Award:
2023 Film & Video Bronze Pencil
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Low Budget
Annual ID:
OS23_FI035B
Award:
2023 Design Bronze Pencil
Agency:
INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London
Client:
Dyslexia Scotland
Title:
There's Nothing Comic About Dyslexia
Category:
Craft / Art Direction
Annual ID:
OS23_DE061B
Award:
2023 Public Relations Bronze Pencil
Agency:
FCB Inferno / London
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Annual ID:
OS23_PR028B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Physical Items
Annual ID:
OS23_DM033B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client:
Ukrainian Witness
Title:
WikiTruth
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS23_IN024B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
blanco / Tel Aviv
Client:
LGBT Association
Title:
The Folded Newspaper
Category:
Newspaper / Single
Annual ID:
OS23_PT018B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client:
Reporters Without Borders Sweden
Title:
The Self Censoring Ad
Category:
Newspaper / Single
Annual ID:
OS23_PT019B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_BE035B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
DAVID / Buenos Aires
Client:
MACMA
Title:
The Art of Self Examination
Category:
Events / In-Person
Annual ID:
OS23_EX024B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Utility
Annual ID:
OS23_IN022B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Writing
Annual ID:
OS23_IC020B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
Ogilvy Spain / Madrid
Client:
DIRECCIÓN GENERAL DE TRÁFICO
Title:
The 36
Category:
Creative Use of Data
Annual ID:
OS23_IC014B
Award:
2023 Design Bronze Pencil
Agency:
another design / Guangzhou
Client:
Guanzhong Mangba Arts Festival
Title:
4th Guanzhong Mangba Arts Festival
Category:
Brand Identity / System
Annual ID:
OS23_DE042B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
Saatchi & Saatchi Ukraine / Kiyv
Client:
Ministry of Foreign Affairs, Olena Zelenska Foundation
Title:
Carol for Charity
Category:
Audio Craft / Music
Annual ID:
OS23_IC018B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM041B
Award:
2023 Design Bronze Pencil
Agency:
Forsman & Bodenfors / Singapore + Fuse / Singapore + The Diigitals / Dorset + Harpi Sim / Singapore
Client:
Down Syndrome International
Title:
Kami
Category:
Digital Design
Annual ID:
OS23_DE048B
Award:
2023 Integrated Bronze Pencil
Agency:
R/GA Australia
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Craft / Art Direction
Annual ID:
OS23_IG021B
Award:
2023 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards 75th Anniversary
Title:
walk, walk,
Category:
Posters / Series
Annual ID:
OS23_DE051B
Award:
2023 Social Media Bronze Pencil
Agency:
NORD DDB / Copenhagen + NORD DDB / Stockholm
Client:
Non-Violence Project Foundation
Title:
Follow Their Leader
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS23_SM043B
Award:
2023 Design Bronze Pencil
Agency:
mintbrand / beijing
Client:
BIFT
Title:
BECOMING — BIFT 2022
Category:
Editorial / Books
Annual ID:
OS23_DE043B
Award:
2023 Social Media Bronze Pencil
Agency:
Manifiesto
Client:
APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN)
Title:
KICKIN RIGHTS CUP
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM030B
Award:
2023 Social Media Bronze Pencil
Agency:
Anorak NoA / Oslo + Amnesty / Oslo
Client:
Amnesty International
Title:
Land of the Unfree
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM031B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client:
Golden Days
Title:
50 Queens
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE034B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Writing
Annual ID:
OS23_PT023B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
Havas Play / Puteaux + La SPA / Paris
Client:
La SPA
Title:
Adopt a Mod
Category:
Gaming / Online
Annual ID:
OS23_IN027B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Targeted Video / Online
Annual ID:
OS23_DM037B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Craft / Use of Technology
Annual ID:
OS23_DM052B
Award:
2023 Public Relations Bronze Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney + THRIVE / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Current Event Response
Annual ID:
OS23_PR026B
Award:
2023 Public Relations Bronze Pencil
Agency:
Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Current Event Response
Annual ID:
OS23_PR027B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client:
Reporters Without Borders Sweden
Title:
The Self Censoring Ad
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS23_PT025B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
alma DDB / Miami + Change the Ref / Pompano Beach
Client:
Change the Ref
Title:
Guns Stats
Category:
Craft / Art Direction
Annual ID:
OS23_PT022B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS23_IN026B
Award:
2023 Design Bronze Pencil
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE063B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Products
Annual ID:
OS23_EX030B
Award:
2023 Social Media Bronze Pencil
Agency:
HOY by Havas / Argentina
Client:
ALMA
Title:
I Don't Remember
Category:
Stunts & Activations
Annual ID:
OS23_SM036B
Award:
2023 Social Media Bronze Pencil
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Stunts & Activations
Annual ID:
OS23_SM037B
Award:
2023 Creative Effectiveness Bronze Pencil
Agency:
MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid
Client:
Ministry of Consumer Affairs, Spanish Government
Title:
#ToyStrike
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS23_CE009B
Award:
2023 Creative Effectiveness Bronze Pencil
Agency:
Mojo Supermarket + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS23_CE010B
Award:
2023 Gaming Merit Award
Agency:
NORD DDB / Stockholm
Client:
Ronald McDonald House Charities Sweden
Title:
Ronald McDonald House Roblox
Category:
Metaverse
Annual ID:
OS23_GA031M
Award:
2023 IP & Product Design Merit Award
Agency:
Wunderman Thompson / Bogotá
Client:
Operation Smile Colombia
Title:
Palate Care Dispenser
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP033M
Award:
2023 IP & Product Design Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Physical Product / Promotional
Annual ID:
OS23_IP017M
Award:
2023 IP & Product Design Merit Award
Agency:
Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal
Client:
Fondation Émergence
Title:
The 54-Second Watch
Category:
Physical Product / Promotional
Annual ID:
OS23_IP018M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS23_MS068M
Award:
2023 Design Merit Award
Agency:
T-Change Design Studio / Nanjing + Red Mountain Ecocreation / Nanjing
Client:
Nanjing Red Mountain Zoological Forest Park
Title:
Nanjing Red Mountain Zoological Forest Park
Category:
Brand Identity / Logo
Annual ID:
OS23_DE064M
Award:
2023 Design Merit Award
Agency:
R/GA Australia
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Brand Identity / Logo
Annual ID:
OS23_DE066M
Award:
2023 Green Pencil Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Green Pencil
Annual ID:
OS23_GP002M
Award:
2023 Green Pencil Merit Award
Agency:
Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo
Client:
APIB
Title:
The Refugee Jatoba
Category:
Green Pencil
Annual ID:
OS23_GP005M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Havas Play / Puteaux + Narcotics Anonymous / Paris
Client:
Narcotiques Anonymes
Title:
NAVerse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_EX056M
Award:
2023 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kiyv
Client:
Ministry of Foreign Affairs, Olena Zelenska Foundation
Title:
Carol for Charity
Category:
Audio
Annual ID:
OS23_BE066M
Award:
2023 IP & Product Design Merit Award
Agency:
ABBY.WORLD / Stockholm + Swedish Heartchild Foundation / Stockholm
Client:
Swedish Heartchild Foundation
Title:
The Heartbeat Drum Machine
Category:
Physical Product / In-Market
Annual ID:
OS23_IP021M