The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Health / Medicine / Pharmaceuticals / Public Health & Safety

Award

Agency

Client

Title

Category

Annual ID

Funtastic Hand Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
The man who died the most Agency: DDB / Paris + Wanda / Paris + THE / Paris Client: Agence de la Biomedecine - Organ donation Category: Craft - Direction / Direction
Abraham Lincoln Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá Client: Farmatodo Category: Consumer - Advertising - Single / Advertising - Single
Life Unpaused Agency: Cossette / Toronto Client: Sickkids Foundation Category: Innovation - Innovation in Film / Innovation in Film
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Consumer - Other Branded Content / Custom Content
French Horn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Flugelhorn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
805 Million Names Agency: Forsman & Bodenfors / Gothenburg Client: United Nations World Food Programme Category: Non-Profit - Experiential Advertising / Experiential Advertising
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
805 Million Names Agency: Forsman & Bodenfors / Gothenburg Client: United Nations World Food Programme Category: Consumer - Other Branded Content / Live Events
Teladoc Member App Agency: DigitasLBi North America / New York Client: Teladoc Category: Consumer - Mobile / Utility
Donate Your Talent Agency: JWT (J. Walter Thompson), Sao Paulo / São Paulo Client: Santa Casa de Misericórdia de Porto Alegre Category: Non-Profit - Television / Television (Any Length) - Campaign
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Series
Whatever Happens Agency: HAVAS PARIS / PUTEAUX + OPEN HOUSE / LOS ANGELES Client: Juva Sante Category: Consumer - Television / 20 Second & Under - Campaign
Football or Father Agency: BBDO / Belgium Client: Love Condom Category: Consumer - Print / Dimensional Mailing
Act of Love Agency: Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo Client: Sagami Rubber Industries Category: Consumer - Websites / Cosmetics, Toiletries & Personal Care
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Craft - Direction / Direction
Heads up! Agency: Serviceplan / Munich + Plan.Net / Munich Client: AOK Category: CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Donated Voices Agency: MullenLowe Singapore / singapore Client: The National University Centre For Organ Transplantation Category: Craft - Music / Sound / Music / Sound
French Horn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Flugelhorn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
George Washington Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá Client: Farmatodo Category: Consumer - Advertising - Single / Advertising - Single
Teladoc Member App Agency: DigitasLBi North America / New York Client: Teladoc Category: Consumer - Mobile / User Experience
Bayer / Alka Seltzer: Hot dog combo Agency: BBDO / MEXICO Client: Bayer Mexico Category: Consumer - Collateral / Posters - Single
Life Unpaused Agency: Cossette / Toronto Client: SickKids Foundation Category: Innovation - Advertising / Advertising
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Craft - Music / Sound / Music / Sound
The Marathon Walker Agency: Ogilvy&Mather / Paris + Gang production / Paris Client: Water for Africa Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Whisper - Touch The Pickle Agency: BBDO India / Mumbai Client: P&G India Category: Consumer - Integrated Branding / Online
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
805 Million Names Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm Client: United Nations World Food Programme Category: Non-Profit - Online Films & Video / Online Films & Video
Living Memories Agency: Y&R New Zealand / Wellington Client: Brake - The Road Safety Charity Category: Non-Profit - Integrated Branding / Integrated Branding
805 Million Names Agency: Forsman & Bodenfors / Gothenburg Client: United Nations World Food Programme Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Just Another Day Agency: J. Walter Thompson Canada / Toronto Client: The Hospital for Sick Children Category: Non-Profit - Television / Television (Any Length) - Single
Think Slow - The Tortoise & the Hare Agency: M&C Saatchi / London + Rattling Stick / London Client: Transport for London Category: Craft - Music / Sound / Music / Sound
Football or Father Agency: BBDO / Belgium Client: Love Condom Category: Consumer - Collateral Design / Promotional Items - Single or Series
Living Memories Agency: Y&R New Zealand / Wellington Client: Brake - The Road Safety Charity Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Bayer / Alka Seltzer: Risotto Pomodoro Agency: BBDO / MEXICO Client: Bayer Mexico Category: Consumer - Magazine / Full Page or Spread - Single
Bayer / Alka Seltzer: Hot dog combo Agency: BBDO / MEXICO Client: Bayer Mexico Category: Consumer - Magazine / Full Page or Spread - Single
Remarkable Moments Agency: Wexley School for Girls / Seattle Client: Virginia Mason Medical Center Category: Non-Profit - Television / Television (Any Length) - Campaign
Bald Barbershop Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide Client: Biothymus M Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
The man who died the most Agency: DDB / Paris + Wanda / Paris + THE / Paris Client: Agence de la Biomedecine - Organ donation Category: Non-Profit - Cinema Advertising / Cinema Advertising
Think Slow - The Tortoise & the Hare Agency: M&C Saatchi / London + Rattling Stick / London Client: Transport for London Category: Non-Profit - Cinema Advertising / Cinema Advertising
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Consumer - Online Films & Video / Long Form - Single
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Craft - Art Direction / Art Direction
Just Another Day Agency: J. Walter Thompson Canada / Toronto + Panic & Bob / Toronto Client: The Hospital for Sick Children Category: Craft - Editing / Editing
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Campaign
Life Unpaused Agency: Cossette / Toronto Client: SickKids Foundation Category: Non-Profit - Web / Web
805 Million Names Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm Client: United Nations World Food Programme Category: Consumer - Online / Short Form Videos
French Horn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Small Space Print - Single / Small Space Print - Single

2016 Intellectual Property Gold Pencil

Publicis Colombia / Bogotá + Cirec Foundation / Bogotá

Cirec Foundation

Funtastic Hand

Non-Profit - Physical / Digital / Physical / Digital

IP16008G

2016 Film Bronze Pencil

DDB / Paris + Wanda / Paris + THE / Paris

Agence de la Biomedecine - Organ donation

The man who died the most

Craft - Direction / Direction

FI16073B

2016 Radio Silver Pencil

Wunderman / Y&R / Bogotá + Studios Machina / Bogotá

Farmatodo

Abraham Lincoln

Consumer - Advertising - Single / Advertising - Single

RA16001S

2016 Film Gold Pencil

Cossette / Toronto

Sickkids Foundation

Life Unpaused

Innovation - Innovation in Film / Innovation in Film

FI16069G

2016 Branded Entertainment Silver Pencil

Ogilvy & Mather / London

Philips

Breathless Choir

Consumer - Other Branded Content / Custom Content

BE16024S

2016 Print & Outdoor Silver Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

French Horn

Consumer - Collateral / Posters - Single

PO16017S

2016 Print & Outdoor Bronze Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Flugelhorn

Consumer - Collateral / Posters - Single

PO16018B

2016 Cross-Platform Bronze Pencil

Forsman & Bodenfors / Gothenburg

United Nations World Food Programme

805 Million Names

Non-Profit - Experiential Advertising / Experiential Advertising

CP16021B

2016 Print & Outdoor Bronze Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Consumer - Small Space Print - Campaign / Small Space Print - Campaign

PO16011B

2016 Branded Entertainment Bronze Pencil

Forsman & Bodenfors / Gothenburg

United Nations World Food Programme

805 Million Names

Consumer - Other Branded Content / Live Events

BE16032B

2016 UX / UI Gold Pencil

DigitasLBi North America / New York

Teladoc

Teladoc Member App

Consumer - Mobile / Utility

UX16005G

2016 Film Silver Pencil

JWT (J. Walter Thompson), Sao Paulo / São Paulo

Santa Casa de Misericórdia de Porto Alegre

Donate Your Talent

Non-Profit - Television / Television (Any Length) - Campaign

FI16064S

2016 Design Silver Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Consumer - Collateral Design / Posters - Series

DE16004S

2016 Film Gold Pencil

HAVAS PARIS / PUTEAUX + OPEN HOUSE / LOS ANGELES

Juva Sante

Whatever Happens

Consumer - Television / 20 Second & Under - Campaign

FI16018G

2016 Direct Silver Pencil

BBDO / Belgium

Love Condom

Football or Father

Consumer - Print / Dimensional Mailing

DI16004S

2016 Interactive Silver Pencil

Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo

Sagami Rubber Industries

Act of Love

Consumer - Websites / Cosmetics, Toiletries & Personal Care

IN16001S

2016 Film Merit Award

Ogilvy & Mather / London

Philips

Breathless Choir

Craft - Direction / Direction

FI16250M

2016 Mobile Merit Award

Serviceplan / Munich + Plan.Net / Munich

AOK

Heads up!

CSR - Advertising on Mobile Devices / Advertising on Mobile Devices

MO16074M

2016 Design Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16258M

2016 Radio Merit Award

MullenLowe Singapore / singapore

The National University Centre For Organ Transplantation

Donated Voices

Craft - Music / Sound / Music / Sound

RA16039M

2016 Design Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

French Horn

Consumer - Collateral Design / Posters - Single

DE16081M

2016 Design Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Flugelhorn

Consumer - Collateral Design / Posters - Single

DE16082M

2016 Radio Merit Award

Wunderman / Y&R / Bogotá + Studios Machina / Bogotá

Farmatodo

George Washington

Consumer - Advertising - Single / Advertising - Single

RA16020M

2016 UX / UI Merit Award

DigitasLBi North America / New York

Teladoc

Teladoc Member App

Consumer - Mobile / User Experience

UX16036M

2016 Print & Outdoor Merit Award

BBDO / MEXICO

Bayer Mexico

Bayer / Alka Seltzer: Hot dog combo

Consumer - Collateral / Posters - Single

PO16108M

2016 Interactive Merit Award

Cossette / Toronto

SickKids Foundation

Life Unpaused

Innovation - Advertising / Advertising

IN16104M

2016 Branded Entertainment Merit Award

Ogilvy & Mather / London

Philips

Breathless Choir

Craft - Music / Sound / Music / Sound

BE16117M

2016 Print & Outdoor Merit Award

Ogilvy&Mather / Paris + Gang production / Paris

Water for Africa

The Marathon Walker

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16206M

2016 Cross-Platform Merit Award

BBDO India / Mumbai

P&G India

Whisper - Touch The Pickle

Consumer - Integrated Branding / Online

CP16065M

2016 Print & Outdoor Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16157M

2016 Film Merit Award

Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm

United Nations World Food Programme

805 Million Names

Non-Profit - Online Films & Video / Online Films & Video

FI16236M

2016 Cross-Platform Merit Award

Y&R New Zealand / Wellington

Brake - The Road Safety Charity

Living Memories

Non-Profit - Integrated Branding / Integrated Branding

CP16084M

2016 Public Relations Merit Award

Forsman & Bodenfors / Gothenburg

United Nations World Food Programme

805 Million Names

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16057M

2016 Film Merit Award

J. Walter Thompson Canada / Toronto

The Hospital for Sick Children

Just Another Day

Non-Profit - Television / Television (Any Length) - Single

FI16226M

2016 Film Merit Award

M&C Saatchi / London + Rattling Stick / London

Transport for London

Think Slow - The Tortoise & the Hare

Craft - Music / Sound / Music / Sound

FI16277M

2016 Design Merit Award

BBDO / Belgium

Love Condom

Football or Father

Consumer - Collateral Design / Promotional Items - Single or Series

DE16101M

2016 Public Relations Merit Award

Y&R New Zealand / Wellington

Brake - The Road Safety Charity

Living Memories

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16053M

2016 Print & Outdoor Merit Award

BBDO / MEXICO

Bayer Mexico

Bayer / Alka Seltzer: Risotto Pomodoro

Consumer - Magazine / Full Page or Spread - Single

PO16089M

2016 Print & Outdoor Merit Award

BBDO / MEXICO

Bayer Mexico

Bayer / Alka Seltzer: Hot dog combo

Consumer - Magazine / Full Page or Spread - Single

PO16090M

2016 Film Merit Award

Wexley School for Girls / Seattle

Virginia Mason Medical Center

Remarkable Moments

Non-Profit - Television / Television (Any Length) - Campaign

FI16229M

2016 Print & Outdoor Merit Award

GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide

Biothymus M

Bald Barbershop

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16173M

2016 Film Merit Award

DDB / Paris + Wanda / Paris + THE / Paris

Agence de la Biomedecine - Organ donation

The man who died the most

Non-Profit - Cinema Advertising / Cinema Advertising

FI16230M

2016 Film Merit Award

M&C Saatchi / London + Rattling Stick / London

Transport for London

Think Slow - The Tortoise & the Hare

Non-Profit - Cinema Advertising / Cinema Advertising

FI16231M

2016 Film Merit Award

Ogilvy & Mather / London

Philips

Breathless Choir

Consumer - Online Films & Video / Long Form - Single

FI16206M

2016 Print & Outdoor Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Craft - Art Direction / Art Direction

PO16227M

2016 Film Merit Award

J. Walter Thompson Canada / Toronto + Panic & Bob / Toronto

The Hospital for Sick Children

Just Another Day

Craft - Editing / Editing

FI16269M

2016 Print & Outdoor Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Consumer - Collateral / Posters - Campaign

PO16122M

2016 UX / UI Merit Award

Cossette / Toronto

SickKids Foundation

Life Unpaused

Non-Profit - Web / Web

UX16052M

2016 Branded Entertainment Merit Award

Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm

United Nations World Food Programme

805 Million Names

Consumer - Online / Short Form Videos

BE16057M

2016 Print & Outdoor Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

French Horn

Consumer - Small Space Print - Single / Small Space Print - Single

PO16103M

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