The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Health / Pharmaceuticals / Public Health & Safety

Award

Agency

Client

Title

Category

Annual ID

Orgasm for all Agency: Shackleton / Barcelona Client: Durex Category: Branded Social Post / Branded Social Campaign
Parkinsounds Agency: Havas Life / São Paulo Client: Teva Neuroscience Category: Craft / Music / Sound
Remumber Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + CZAR / Brussel + MediaMonks / Amsterdam Client: Missing Children Europe Category: Mobile / Utility
Blood Agency: AMVBBDO / London Client: SCA Bodyform Category: Craft - Cinematography / Cinematography - Single
iPain Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Promotional / Collateral / Posters - Single
hmbldt Agency: Anomaly / New York Client: hmbldt Category: Physical Product
TON-TON VOICE SUMO Agency: DENTSU INC. / Tokyo Client: Geriatric health services facility HITORIZAWA Category: Innovation in UX / UI / Single Channel
Alive Spots Agency: BBH India / Mumbai + Black Sheep Live / Mumbai Client: Abbott India Category: Innovation in Radio
Blood Agency: AMVBBDO / London Client: SCA Bodyform Category: Craft - Editing / Editing - Single
Judgment Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brasil Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
iPain Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
38 Years Later Agency: J. Walter Thompson Puerto Rico / San Juan, PR Client: Triple S Category: Broadcast / Long Form - Single
Instructions / Doll´s House Agency: Ogilvy & Mather / Bogota Client: Pfizer Category: Publishing / Magazine - Single
Instructions / Cradle Agency: Ogilvy & Mather / Bogota Client: Pfizer Category: Publishing / Magazine - Single
Instructions / Car chair Agency: Ogilvy & Mather / Bogota Client: Pfizer Category: Publishing / Magazine - Single
iPain Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
Judgment Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
The Coughing Billboard Agency: Akestam Holst NOA / Stockholm Client: Apotek Hjartat Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Blood Agency: 750mph / London + AMVBBDO / London Client: SCA Bodyform Category: Craft - Sound Design / Sound Design - Single
PorcelainBones Agency: Les Gaulois / PUTEAUX Client: AMGEN Category: Craft / Art Direction - Single or Campaign
Blood Agency: AMVBBDO / London Client: SCA Bodyform Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Blood Agency: AMVBBDO / London Client: SCA Bodyform Category: Online Films & Video / Short Form - Single
hmbldt Agency: Anomaly / New York Client: hmbldt Category: Branding / Identity System
The Coughing Billboard Agency: Akestam Holst NOA / Stockholm Client: Apotek Hjartat Category: Craft / Use of Digital Technology - Single or Campaign

2017 Social Media Bronze Pencil

Shackleton / Barcelona

Durex

Orgasm for all

Branded Social Post / Branded Social Campaign

OS_SM17010B

2017 Mobile Bronze Pencil

Havas Life / São Paulo

Teva Neuroscience

Parkinsounds

Craft / Music / Sound

OS_MO17026B

2017 UX / UI Gold Pencil

FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + CZAR / Brussel + MediaMonks / Amsterdam

Missing Children Europe

Remumber

Mobile / Utility

OS_UX17006G

2017 Moving Image Craft Silver Pencil

AMVBBDO / London

SCA Bodyform

Blood

Craft - Cinematography / Cinematography - Single

OS_MI17016S

2017 Print & Outdoor Bronze Pencil

Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil

Liomont / Analgen Forte

iPain

Promotional / Collateral / Posters - Single

OS_PO17011B

2017 Intellectual Property Bronze Pencil

Anomaly / New York

hmbldt

hmbldt

Physical Product

OS_IP17005B

2017 UX / UI Silver Pencil

DENTSU INC. / Tokyo

Geriatric health services facility HITORIZAWA

TON-TON VOICE SUMO

Innovation in UX / UI / Single Channel

OS_UX17018S

2017 Radio Merit Award

BBH India / Mumbai + Black Sheep Live / Mumbai

Abbott India

Alive Spots

Innovation in Radio

OS_RA17050M

2017 Moving Image Craft Merit Award

AMVBBDO / London

SCA Bodyform

Blood

Craft - Editing / Editing - Single

OS_MI17067M

2017 Print & Outdoor Merit Award

Publicis / Mexico + Un Mariachi CGI+Retouch / Brasil

Liomont / Analgen Forte

Judgment

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

OS_PO17131M

2017 Print & Outdoor Merit Award

Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil

Liomont / Analgen Forte

iPain

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

OS_PO17132M

2017 Branded Entertainment Merit Award

J. Walter Thompson Puerto Rico / San Juan, PR

Triple S

38 Years Later

Broadcast / Long Form - Single

OS_BE17047M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Pfizer

Instructions / Doll´s House

Publishing / Magazine - Single

OS_PO17088M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Pfizer

Instructions / Cradle

Publishing / Magazine - Single

OS_PO17089M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Pfizer

Instructions / Car chair

Publishing / Magazine - Single

OS_PO17090M

2017 Print & Outdoor Merit Award

Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil

Liomont / Analgen Forte

iPain

Publishing / Magazine - Single

OS_PO17091M

2017 Print & Outdoor Merit Award

Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil

Liomont / Analgen Forte

Judgment

Publishing / Magazine - Single

OS_PO17092M

2017 Print & Outdoor Merit Award

Akestam Holst NOA / Stockholm

Apotek Hjartat

The Coughing Billboard

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17141M

2017 Moving Image Craft Merit Award

750mph / London + AMVBBDO / London

SCA Bodyform

Blood

Craft - Sound Design / Sound Design - Single

OS_MI17098M

2017 Direct Marketing Merit Award

Les Gaulois / PUTEAUX

AMGEN

PorcelainBones

Craft / Art Direction - Single or Campaign

OS_DI17112M

2017 Moving Image Craft Merit Award

AMVBBDO / London

SCA Bodyform

Blood

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17110M

2017 Film Merit Award

AMVBBDO / London

SCA Bodyform

Blood

Online Films & Video / Short Form - Single

OS_FI17090M

2017 Design Merit Award

Anomaly / New York

hmbldt

hmbldt

Branding / Identity System

OS_DE17098M

2017 Print & Outdoor Merit Award

Akestam Holst NOA / Stockholm

Apotek Hjartat

The Coughing Billboard

Craft / Use of Digital Technology - Single or Campaign

OS_PO17193M

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