The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Health / Wellness / Pharmaceuticals

Award

Agency

Client

Title

Category

Annual ID

Sign Planning for a Clinic Embodying its Concept Agency: 6D-K co.,Ltd / Tokyo + Soichiro Yagi Design Offiec Inc. / Tokyo + NIHON SIGN Co., Ltd. / Tokyo Client: my CLINIC Category: Spatial Design / Wayfinding
You are a gamer and don’t know it Agency: LLYC Client: MULTIÓPTICAS Category: Influencer Marketing / Single Channel
SickKids VS Be A Light Agency: Cossette / Toronto + Scouts Honour / Toronto + Outsider Editorial / Toronto Client: SickKids Foundation Category: Music Adaptation / Song
Smile always find a way Agency: VMLY&R / Paris + Red Fuse / Paris Client: Colgate Palmolive Category: Craft / Photography
SickKidsMoms Vs Hard Days Agency: Outsider Editorial / Toronto + Cossette / Toronto + Scouts Honour / Toronto + The Vanity / Toronto Client: SickKids Foundation Category: Editing / Single
With My Eyes Agency: DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo Client: QD Laser, Inc. / RETISSA SUPER CAPTURE Category: Innovation & Transformation / Innovation in Design
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Design
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Out of Home
Boys Do Cry Agency: The Hallway / Sydney + Uncanny Valley / Sydney + Good Oil / Sydney + GOTCHA4LIFE FOUNDATION Client: GOTCHA4LIFE FOUNDATION Category: Online Films & Video / Long Form - Single
A Medicine Company Agency: Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles Client: Eli Lilly & Company Category: Casting
The Brave List Agency: Cossette / Toronto + OMD / Toronto + Scouts Honour / Toronto Client: SickKids Foundation Category: Spatial Design / Experiential & Immersive
Identity for Health Network of Norway Agency: Scandinavian Design Group / Oslo Client: Norsk helsenett (Health Network of Norway) Category: Branding / Identity System
The CO2 Inhaler Agency: McCann Health / New York + McCann Health Brazil / Sao Paolo Client: AstraZeneca Category: Packaging / Specialty
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Out of Home / Billboards & Transit
The CO2 Inhaler Agency: McCann Health / New York + McCann Health Brazil / Sao Paolo Client: AstraZeneca Category: Innovation & Transformation / Innovation in Health & Wellness
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Health & Wellness
Wilmore Funeral Home Agency: BooneOakley / Charlotte + StarMed Healthcare / Charlotte Client: StarMed Healthcare Category: Creative Effectiveness / CSR
Misunderstandings of Miscarriage Agency: This Film Studio @ M&C Saatchi / Sydney + M&C Saatchi / Sydney + This Film / Sydney + Neon Jane / Sydney Client: Virtus Health Category: Full Length Video / Single or Series / Episodic
Smile always find a way Agency: VMLY&R / Paris + Red Fuse / Paris Client: Colgate Palmolive Category: Craft / Photography
The Outsideologist Project Agency: Energy BBDO / Chicago + Bayer / Whippany + Mophonics / Los Angeles + ATK Plan / Dallas Client: Claritin Category: Original Music / Song
Smile always find a way Agency: VMLY&R / Paris + Red Fuse / Paris Client: Colgate Palmolive Category: Billboards & Transit / Series
Kettlebell Agency: Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg Client: DocMorris N.V. Category: Film
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Responsive Environments
You are a gamer and don’t know it Agency: LLYC Client: MULTIÓPTICAS Category: Innovation & Transformation / Innovation in Public Relations
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Single Country or Region / Consumer / Brand
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Items
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Community Building
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Brand Voice
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Craft / Printing & Paper Craft
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Cultural Driver
5B Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles Client: Johnson & Johnson Category: Full Length Video / Single
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Innovation in Public Relations
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Product
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Innovation in Direct Marketing
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Non-traditional & Guerrilla Marketing
Dot Translate. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Digital Product
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Editorial / Books
Viva La Vulva Agency: AMV BBDO / London Client: Essity Category: Creative Effectiveness / Consumer / Brand
Life Melodies Agency: MullenLowe / Singapore + MullenLowe / London Client: Sivantos GmbH Category: Experiential Radio & Audio
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Promotional Items / Booklets & Brochures
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Pvt. Ltd. Category: Single Country or Region / Consumer / Brand
LoFI Beats Suicide Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Targeted Video / Targeted Online Video
Dot Translate. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: UX / UI / Utility
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Craft / Printing & Production
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Creative Effectiveness / Consumer / Brand
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Promotional / Booklets & Brochures
Better Days Agency: Goodby Silverstein & Partners / San Francisco Client: One Medical Category: Innovation in Radio & Audio
LoFI Beats Suicide Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Stunts & Activations
1 minute 46 seconds Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo Client: Hospital Leforte Category: Craft / Art Direction

2022 Design Silver Pencil

6D-K co.,Ltd / Tokyo + Soichiro Yagi Design Offiec Inc. / Tokyo + NIHON SIGN Co., Ltd. / Tokyo

my CLINIC

Sign Planning for a Clinic Embodying its Concept

Spatial Design / Wayfinding

OS22_DE029S

2022 Social Media Bronze Pencil

LLYC

MULTIÓPTICAS

You are a gamer and don’t know it

Influencer Marketing / Single Channel

OS22_SM034B

2022 Music & Sound Craft Bronze Pencil

Cossette / Toronto + Scouts Honour / Toronto + Outsider Editorial / Toronto

SickKids Foundation

SickKids VS Be A Light

Music Adaptation / Song

OS22_MS015B

2022 Out of Home Merit Award

VMLY&R / Paris + Red Fuse / Paris

Colgate Palmolive

Smile always find a way

Craft / Photography

OS22_OH072M

2022 Moving Image Craft Merit Award

Outsider Editorial / Toronto + Cossette / Toronto + Scouts Honour / Toronto + The Vanity / Toronto

SickKids Foundation

SickKidsMoms Vs Hard Days

Editing / Single

OS22_MI090M

2022 Design Merit Award

DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo

QD Laser, Inc. / RETISSA SUPER CAPTURE

With My Eyes

Innovation & Transformation / Innovation in Design

OS22_DE158M

2022 Design Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Design

OS22_DE160M

2022 Interactive & Mobile Craft Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS22_IC030M

2022 Out of Home Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Out of Home

OS22_OH077M

2022 Film Merit Award

The Hallway / Sydney + Uncanny Valley / Sydney + Good Oil / Sydney + GOTCHA4LIFE FOUNDATION

GOTCHA4LIFE FOUNDATION

Boys Do Cry

Online Films & Video / Long Form - Single

OS22_FI104M

2022 Moving Image Craft Merit Award

Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles

Eli Lilly & Company

A Medicine Company

Casting

OS22_MI141M

2022 Design Merit Award

Cossette / Toronto + OMD / Toronto + Scouts Honour / Toronto

SickKids Foundation

The Brave List

Spatial Design / Experiential & Immersive

OS22_DE125M

2022 Design Merit Award

Scandinavian Design Group / Oslo

Norsk helsenett (Health Network of Norway)

Identity for Health Network of Norway

Branding / Identity System

OS22_DE059M

2022 Design Merit Award

McCann Health / New York + McCann Health Brazil / Sao Paolo

AstraZeneca

The CO2 Inhaler

Packaging / Specialty

OS22_DE097M

2022 Direct Marketing Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Out of Home / Billboards & Transit

OS22_DM057M

2022 Health & Wellness Merit Award

McCann Health / New York + McCann Health Brazil / Sao Paolo

AstraZeneca

The CO2 Inhaler

Innovation & Transformation / Innovation in Health & Wellness

OS22_HW079M

2022 Health & Wellness Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Health & Wellness

OS22_HW081M

2022 Creative Effectiveness Merit Award

BooneOakley / Charlotte + StarMed Healthcare / Charlotte

StarMed Healthcare

Wilmore Funeral Home

Creative Effectiveness / CSR

OS22_CE021M

2022 Branded Entertainment Merit Award

This Film Studio @ M&C Saatchi / Sydney + M&C Saatchi / Sydney + This Film / Sydney + Neon Jane / Sydney

Virtus Health

Misunderstandings of Miscarriage

Full Length Video / Single or Series / Episodic

OS22_BE063M

2022 Print Merit Award

VMLY&R / Paris + Red Fuse / Paris

Colgate Palmolive

Smile always find a way

Craft / Photography

OS22_PT063M

2022 Music & Sound Craft Merit Award

Energy BBDO / Chicago + Bayer / Whippany + Mophonics / Los Angeles + ATK Plan / Dallas

Claritin

The Outsideologist Project

Original Music / Song

OS22_MS037M

2022 Out of Home Merit Award

VMLY&R / Paris + Red Fuse / Paris

Colgate Palmolive

Smile always find a way

Billboards & Transit / Series

OS22_OH038M

2022 Health & Wellness Merit Award

Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg

DocMorris N.V.

Kettlebell

Film

OS22_HW045M

2022 Experiential & Immersive Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Responsive Environments

OS22_EX046M

2022 Public Relations Merit Award

LLYC

MULTIÓPTICAS

You are a gamer and don’t know it

Innovation & Transformation / Innovation in Public Relations

OS22_PR075M

2020 Creative Effectiveness Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Single Country or Region / Consumer / Brand

OS_CE20_001G

2020 Direct Marketing Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Physical Items

OS_DI20_001G

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Community Building

OS_PR20_001G

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Brand Voice

OS_PR20_011G

2020 Design Gold Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Craft / Printing & Paper Craft

OS_DE20_057G

2020 Cultural Driver Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Cultural Driver

OS_CD20_001G

2020 Branded Entertainment Gold Pencil

UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles

Johnson & Johnson

5B

Full Length Video / Single

OS_BE20_009G

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Innovation in Public Relations

OS_PR20_027G

2020 IP & Products Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Physical Product

OS_IP20_003G

2020 Direct Marketing Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Innovation in Direct Marketing

OS_DI20_041G

2020 Direct Marketing Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Non-traditional & Guerrilla Marketing

OS_DI20_022G

2020 IP & Products Silver Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Translate.

Digital Product

OS_IP20_005S

2020 Design Silver Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Editorial / Books

OS_DE20_007S

2020 Creative Effectiveness Silver Pencil

AMV BBDO / London

Essity

Viva La Vulva

Creative Effectiveness / Consumer / Brand

OS_CE20_004S

2020 Radio & Audio Silver Pencil

MullenLowe / Singapore + MullenLowe / London

Sivantos GmbH

Life Melodies

Experiential Radio & Audio

OS_RA20_015S

2020 Print Silver Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Promotional Items / Booklets & Brochures

OS_PT20_013S

2020 Creative Effectiveness Bronze Pencil

DDB Mudra Group / Mumbai

Johnson & Johnson Pvt. Ltd.

Project Free Period

Single Country or Region / Consumer / Brand

OS_CE20_011B

2020 Direct Marketing Bronze Pencil

McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London

Vice UK

LoFI Beats Suicide

Targeted Video / Targeted Online Video

OS_DI20_012B

2020 Digital Craft Bronze Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Translate.

UX / UI / Utility

OS_DC20_003B

2020 Print Bronze Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Craft / Printing & Production

OS_PT20_033B

2020 Creative Effectiveness Bronze Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Creative Effectiveness / Consumer / Brand

OS_CE20_007B

2020 Design Bronze Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Promotional / Booklets & Brochures

OS_DE20_015B

2020 Radio & Audio Merit Award

Goodby Silverstein & Partners / San Francisco

One Medical

Better Days

Innovation in Radio & Audio

OS_RA20_068M

2020 Social Media Merit Award

McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London

Vice UK

LoFI Beats Suicide

Stunts & Activations

OS_SM20_090M

2020 Branded Entertainment Merit Award

McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo

Hospital Leforte

1 minute 46 seconds

Craft / Art Direction

OS_BE20_101M

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