The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Health / Wellness / Pharmaceuticals

Award

Agency

Client

Title

Category

Annual ID

The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Community Building
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Items
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Single Country or Region / Consumer / Brand
5B Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles Client: Johnson & Johnson Category: Full Length Video / Single
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Craft / Printing & Paper Craft
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Promotional / Booklets & Brochures
Dot Translate. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Digital Product
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Cultural Driver
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Craft / Printing & Production
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Innovation in Direct Marketing
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Product
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Pvt. Ltd. Category: Single Country or Region / Consumer / Brand
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Editorial / Books
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Promotional Items / Booklets & Brochures
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Creative Effectiveness / Consumer / Brand
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Creative Effectiveness / Consumer / Brand
Dot Translate. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: UX / UI / Utility
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Non-traditional & Guerrilla Marketing
LoFI Beats Suicide Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Targeted Video / Targeted Online Video
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Innovation in Public Relations
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Brand Voice
Life Melodies Agency: MullenLowe / Singapore + MullenLowe / London Client: Sivantos GmbH Category: Experiential Radio & Audio
Theraflu-Tracker Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México Client: GSK Category: Online Advertising / Display Ads
Generation Intervention Agency: CHE Proximity / Australia + Four Seasons Condoms / Australia Client: Four Seasons Condoms Category: Influencer Marketing / Multi-Channel
The Bush 2020 Agency: Flamingo / New York Client: Flamingo Category: Out of Home / Brand Installations
A Hard Pill To Swallow Agency: Åkestam Holst NoA / Stockholm Client: Apotek Hjärtat Category: Physical Items
Better Days Agency: Goodby Silverstein & Partners / San Francisco Client: One Medical Category: Audio
LoFI Beats Suicide Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Stunts & Activations
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Packaging / Specialty
Smith + Nephew Agency: Superunion / London Client: Smith + Nephew Category: Branding / Rebranding
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Pvt. Ltd. Category: Systems / Decent Work & Economic Growth
Better Days Agency: Goodby Silverstein & Partners / San Francisco Client: One Medical Category: Innovation in Radio & Audio
The Untold Episodes Agency: FCB / Chicago + Aardman Nathan Love / New York + Lord + Thomas / Chicago + Janssen Pharmaceutical / Titusville Client: Janssen Pharmaceuticals Category: Moving Image / Series
discovering hands 3D diagnostic application Agency: Grey Germany / KW43 BRANDDESIGN / Duesseldorf + Dittmann Media / Cologne Client: discovering hands Category: Craft / Data Visualization
The Restaurant of Mistaken Orders Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo Client: Daiki Angel Help inc. Category: Branding / Logo
MORE LIKELY Agency: AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA Client: AFRICA HEALTH PLACEMENTS Category: Craft / Writing - Single
MORE LIKELY Agency: AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA Client: AFRICA HEALTH PLACEMENTS Category: Broadcast / Single
Life Inside Of You Agency: McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig Client: Johnson and Johnson Philippines Category: Broadcast / Single
One Mindful Mind Agency: TBWAIndia / Mumbai Client: NeuroGen Brain and Spine Institute Category: Promotional / Collateral Items
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Systems / Reduced Inequalities
Bodily Identity System Agency: Mother Design / New York + Bodily / New York Client: Bodily Category: Branding / Identity System
A Hard Pill To Swallow Agency: Åkestam Holst NoA / Stockholm Client: Apotek Hjärtat Category: Non-traditional & Guerrilla Marketing
A Hard Pill To Swallow Agency: Åkestam Holst NoA / Stockholm Client: Apotek Hjärtat Category: Innovation in Public Relations
The Frontier Within Agency: Droga5 / New York Client: Thorne Category: Spatial Design / Experiential & Immersive
1 minute 46 seconds Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo Client: Hospital Leforte Category: Craft / Art Direction
The Frontier Within Agency: Droga5 / New York Client: Thorne Category: Data Visualization / Static or Dynamic
Corazon - Give Your Heart Agency: JohnXHannes / New York Client: Montefiore Category: Feature Length / Narrative & Documentary
bloodnormal Agency: AMVBBDO / London + Ketchum / LONDON Client: Essity Category: Creative Effectiveness / Multi-Country or Global
Corazon - Give Your Heart Agency: JohnXHannes / New York Client: Montefiore Category: Innovation in Branded Entertainment
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Visual & Audio Craft / Animation

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Community Building

OS_PR20_001G

2020 Direct Marketing Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Physical Items

OS_DI20_001G

2020 Creative Effectiveness Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Single Country or Region / Consumer / Brand

OS_CE20_001G

2020 Branded Entertainment Gold Pencil

UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles

Johnson & Johnson

5B

Full Length Video / Single

OS_BE20_009G

2020 Design Gold Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Craft / Printing & Paper Craft

OS_DE20_057G

2020 Design Bronze Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Promotional / Booklets & Brochures

OS_DE20_015B

2020 IP & Products Silver Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Translate.

Digital Product

OS_IP20_005S

2020 Cultural Driver Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Cultural Driver

OS_CD20_001G

2020 Print Bronze Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Craft / Printing & Production

OS_PT20_033B

2020 Direct Marketing Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Innovation in Direct Marketing

OS_DI20_041G

2020 IP & Products Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Physical Product

OS_IP20_003G

2020 Creative Effectiveness Bronze Pencil

DDB Mudra Group / Mumbai

Johnson & Johnson Pvt. Ltd.

Project Free Period

Single Country or Region / Consumer / Brand

OS_CE20_011B

2020 Design Silver Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Editorial / Books

OS_DE20_007S

2020 Print Silver Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Promotional Items / Booklets & Brochures

OS_PT20_013S

2020 Creative Effectiveness Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Creative Effectiveness / Consumer / Brand

OS_CE20_004S

2020 Creative Effectiveness Bronze Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Creative Effectiveness / Consumer / Brand

OS_CE20_007B

2020 Digital Craft Bronze Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Translate.

UX / UI / Utility

OS_DC20_003B

2020 Direct Marketing Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Non-traditional & Guerrilla Marketing

OS_DI20_022G

2020 Direct Marketing Bronze Pencil

McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London

Vice UK

LoFI Beats Suicide

Targeted Video / Targeted Online Video

OS_DI20_012B

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Innovation in Public Relations

OS_PR20_027G

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Brand Voice

OS_PR20_011G

2020 Radio & Audio Silver Pencil

MullenLowe / Singapore + MullenLowe / London

Sivantos GmbH

Life Melodies

Experiential Radio & Audio

OS_RA20_015S

2020 Interactive & Online Merit Award

Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México

GSK

Theraflu-Tracker

Online Advertising / Display Ads

OS_IN20_043M

2020 Social Media Merit Award

CHE Proximity / Australia + Four Seasons Condoms / Australia

Four Seasons Condoms

Generation Intervention

Influencer Marketing / Multi-Channel

OS_SM20_098M

2020 Design Merit Award

Flamingo / New York

Flamingo

The Bush 2020

Out of Home / Brand Installations

OS_DE20_161M

2020 Direct Marketing Merit Award

Åkestam Holst NoA / Stockholm

Apotek Hjärtat

A Hard Pill To Swallow

Physical Items

OS_DI20_046M

2020 Branded Entertainment Merit Award

Goodby Silverstein & Partners / San Francisco

One Medical

Better Days

Audio

OS_BE20_061M

2020 Social Media Merit Award

McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London

Vice UK

LoFI Beats Suicide

Stunts & Activations

OS_SM20_090M

2020 Design Merit Award

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Packaging / Specialty

OS_DE20_135M

2020 Design Merit Award

Superunion / London

Smith + Nephew

Smith + Nephew

Branding / Rebranding

OS_DE20_091M

2020 Sustainable Development Pencil Merit Award

DDB Mudra Group / Mumbai

Johnson & Johnson Pvt. Ltd.

Project Free Period

Systems / Decent Work & Economic Growth

OS_SD20_008M

2020 Radio & Audio Merit Award

Goodby Silverstein & Partners / San Francisco

One Medical

Better Days

Innovation in Radio & Audio

OS_RA20_068M

2020 Design Merit Award

FCB / Chicago + Aardman Nathan Love / New York + Lord + Thomas / Chicago + Janssen Pharmaceutical / Titusville

Janssen Pharmaceuticals

The Untold Episodes

Moving Image / Series

OS_DE20_186M

2020 Experiential & Immersive Merit Award

Grey Germany / KW43 BRANDDESIGN / Duesseldorf + Dittmann Media / Cologne

discovering hands

discovering hands 3D diagnostic application

Craft / Data Visualization

OS_EX20_079M

2020 Design Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo

Daiki Angel Help inc.

The Restaurant of Mistaken Orders

Branding / Logo

OS_DE20_067M

2020 Radio & Audio Merit Award

AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA

AFRICA HEALTH PLACEMENTS

MORE LIKELY

Craft / Writing - Single

OS_RA20_054M

2020 Radio & Audio Merit Award

AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA

AFRICA HEALTH PLACEMENTS

MORE LIKELY

Broadcast / Single

OS_RA20_028M

2020 Radio & Audio Merit Award

McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig

Johnson and Johnson Philippines

Life Inside Of You

Broadcast / Single

OS_RA20_030M

2020 Design Merit Award

TBWAIndia / Mumbai

NeuroGen Brain and Spine Institute

One Mindful Mind

Promotional / Collateral Items

OS_DE20_123M

2020 Sustainable Development Pencil Merit Award

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Systems / Reduced Inequalities

OS_SD20_010M

2020 Design Merit Award

Mother Design / New York + Bodily / New York

Bodily

Bodily Identity System

Branding / Identity System

OS_DE20_076M

2020 Direct Marketing Merit Award

Åkestam Holst NoA / Stockholm

Apotek Hjärtat

A Hard Pill To Swallow

Non-traditional & Guerrilla Marketing

OS_DI20_101M

2020 Public Relations Merit Award

Åkestam Holst NoA / Stockholm

Apotek Hjärtat

A Hard Pill To Swallow

Innovation in Public Relations

OS_PR20_075M

2020 Design Merit Award

Droga5 / New York

Thorne

The Frontier Within

Spatial Design / Experiential & Immersive

OS_DE20_179M

2020 Branded Entertainment Merit Award

McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo

Hospital Leforte

1 minute 46 seconds

Craft / Art Direction

OS_BE20_101M

2020 Design Merit Award

Droga5 / New York

Thorne

The Frontier Within

Data Visualization / Static or Dynamic

OS_DE20_142M

2019 Branded Entertainment Gold Pencil

JohnXHannes / New York

Montefiore

Corazon - Give Your Heart

Feature Length / Narrative & Documentary

OS_BE19018G

2019 Creative Effectiveness Bronze Pencil

AMVBBDO / London + Ketchum / LONDON

Essity

bloodnormal

Creative Effectiveness / Multi-Country or Global

OS_CE19011B

2019 Branded Entertainment Bronze Pencil

JohnXHannes / New York

Montefiore

Corazon - Give Your Heart

Innovation in Branded Entertainment

OS_BE19046B

2019 Digital Craft Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Craft - Visual & Audio Craft / Animation

OS_DC19011G

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