The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Household Goods / Cleaning Products
Award
Agency
Client
Title
Category
Annual ID
See Equal #ShareTheLoad
Agency: BBDO INDIA / Mumbai + Procter & Gamble / Mumbai
Client: P&G India / Ariel Category: Single Region or Market / Consumer / Brand
See Equal #ShareTheLoad
Agency: BBDO INDIA / Mumbai + Procter & Gamble / Mumbai
Client: P&G India / Ariel Category: Integrated Campaign
Tide Lucky Jersey
Agency: Saatchi & Saatchi
Client: Procter & Gamble - Tide Category: Integrated Campaign
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Brand Partnerships
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Social Media Post / Single
Boysen Plants
Agency: TBWA\SANTIAGO MANGADA PUNO / Makati + Pacific Paint (Boysen) Phils / Manila
Client: Pacific Paint (Boysen) Philippines, Inc Category: P.O.P. & In-Store / Series
Boysen Plants
Agency: TBWA\SANTIAGO MANGADA PUNO / Makati + Pacific Paint (Boysen) Phils / Manila
Client: Pacific Paint (Boysen) Philippines, Inc Category: Craft / Art Direction
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Social Video / Over 15 Seconds
Tide Lucky Jersey
Agency: Saatchi & Saatchi
Client: Procter & Gamble - Tide Category: Integrated Campaign
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Brand Partnerships
Tide Lucky Jersey
Agency: Saatchi & Saatchi
Client: Procter & Gamble - Tide Category: Brand Partnerships
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Green Pencil
Generation Rewear
Agency: Hungry Man / London + Havas / London
Client: Vanish Category: Full Length Video / Single or Series / Episodic
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Active Engagement / Call to Action
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Sustainable Development Goals
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Single Country or Region / Consumer / Brand
Generation Rewear
Agency: Havas / London + UNIT / London + The Editors / London + Hungry Man / London
Client: Reckitt / Vanish Category: Long Form Video / Series / Episodic
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Brand Partnerships
The Blue Paradox
Agency: Ogilvy / Chicago + Radical Media / Chicago + Omnicom Media Group + FleishmanHillard / London
Client: SC Johnson Category: Craft / Art Direction
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Creative Effectiveness / Consumer / Brand
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York
Client: Tide Category: Creative Effectiveness / Consumer / Brand
Tide x NFL: The First Talking Washing Machine
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Physical Items
The Last Germ: Writing Campaign
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Stunts & Activations
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Co-Promotions
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Television & VOD / Varying Length Campaign
Revenge of the Fishmoth
Agency: Ogilvy South Africa / Johannesburg
Client: Tiger Brands Category: Craft / Writing - Single
Meaningful Steps Billboard Campaign
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Billboards & Transit / Campaign
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Co-Promotions
B Studios: Radio/Audio
Agency: Ogilvy / Chicago
Client: SC Johnson - Scrubbing Bubbles Category: Experiential Radio & Audio
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Innovation in Film
The Last Germ: Broadcast Campaign
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Campaign
Meaningful Steps - Harvey Milk Billboard
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Billboards & Transit / Single
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Finish - Glasses of Drought
Agency: Havas / Istanbul + Reckitt Benckiser / Finish / Istanbul + ABT / Istanbul + Medyabank / Istanbul
Client: Reckitt Benckiser Category: Creative Use of Data / Data Visualization
The Last Germ: Life Regrets - Broadcast
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
The Last Germ: List of Buckets - Broadcast
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
The Last Germ: Life Regrets - Writing
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Craft / Writing - Single
The Last Germ: Therapy - Writing
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Craft / Writing - Single
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Innovation in Branded Entertainment
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Short Form Video / Campaign / Series / Episodic
Meaningful Steps Newspaper Campaign
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Newspaper / Campaign
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Single Country or Region / Consumer / Brand
Truck Art Childfinder
Agency: Impact BBDO / Dubai + BBDO Pakistan / Lahore + Samar Minallah Khan / Islamabad
Client: Berger Paints Category: Craft / Art Direction
First Steps Craft Series
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
Award:
2023 Creative Effectiveness Silver Pencil
Agency:
BBDO INDIA / Mumbai + Procter & Gamble / Mumbai
Client:
P&G India / Ariel
Title:
See Equal #ShareTheLoad
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS23_CE006S
Award:
2023 Integrated Bronze Pencil
Agency:
BBDO INDIA / Mumbai + Procter & Gamble / Mumbai
Client:
P&G India / Ariel
Title:
See Equal #ShareTheLoad
Category:
Integrated Campaign
Annual ID:
OS23_IG019B
Award:
2023 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi
Client:
Procter & Gamble - Tide
Title:
Tide Lucky Jersey
Category:
Integrated Campaign
Annual ID:
OS23_DM109M
Award:
2023 Film & Video Merit Award
Agency:
Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Tide x Marvel Teaser or Tide Ad?
Category:
Brand Partnerships
Annual ID:
OS23_FI126M
Award:
2023 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Tide x Marvel Teaser or Tide Ad?
Category:
Social Media Post / Single
Annual ID:
OS23_DM086M
Award:
2023 Design Merit Award
Agency:
TBWA\Zürich
Client:
IKEA Switzerland
Title:
The Candual
Category:
Brand Identity / Single Item
Annual ID:
OS23_DE067M
Award:
2023 Out of Home Merit Award
Agency:
TBWA\SANTIAGO MANGADA PUNO / Makati + Pacific Paint (Boysen) Phils / Manila
Client:
Pacific Paint (Boysen) Philippines, Inc
Title:
Boysen Plants
Category:
P.O.P. & In-Store / Series
Annual ID:
OS23_OH038M
Award:
2023 Print & Promotional Merit Award
Agency:
TBWA\SANTIAGO MANGADA PUNO / Makati + Pacific Paint (Boysen) Phils / Manila
Client:
Pacific Paint (Boysen) Philippines, Inc
Title:
Boysen Plants
Category:
Craft / Art Direction
Annual ID:
OS23_PT052M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Tide x Marvel Teaser or Tide Ad?
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM063M
Award:
2023 Integrated Merit Award
Agency:
Saatchi & Saatchi
Client:
Procter & Gamble - Tide
Title:
Tide Lucky Jersey
Category:
Integrated Campaign
Annual ID:
OS23_IG039M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Tide x Marvel Teaser or Tide Ad?
Category:
Brand Partnerships
Annual ID:
OS23_SM111M
Award:
2023 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi
Client:
Procter & Gamble - Tide
Title:
Tide Lucky Jersey
Category:
Brand Partnerships
Annual ID:
OS23_DM117M
Award:
2022 Green Pencil Green Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Green Pencil
Annual ID:
OS22_GP002E
Award:
2022 Branded Entertainment Merit Award
Agency:
Hungry Man / London + Havas / London
Client:
Vanish
Title:
Generation Rewear
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE059M
Award:
2022 Social Media Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM072M
Award:
2022 Sustainable Development Goals Pencil Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Sustainable Development Goals
Annual ID:
OS22_SD006M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS22_CE031M
Award:
2022 Branded Entertainment Merit Award
Agency:
Havas / London + UNIT / London + The Editors / London + Hungry Man / London
Client:
Reckitt / Vanish
Title:
Generation Rewear
Category:
Long Form Video / Series / Episodic
Annual ID:
OS22_BE055M
Award:
2022 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Brand Partnerships
Annual ID:
OS22_DM096M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Ogilvy / Chicago + Radical Media / Chicago + Omnicom Media Group + FleishmanHillard / London
Client:
SC Johnson
Title:
The Blue Paradox
Category:
Craft / Art Direction
Annual ID:
OS22_EX060M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE017M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Tide
Title:
The Clean Jersey Swap
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE018M
Award:
2022 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
Tide x NFL: The First Talking Washing Machine
Category:
Physical Items
Annual ID:
OS22_DM050M
Award:
2020 Radio & Audio Silver Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Writing Campaign
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_021S
Award:
2020 Social Media Silver Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Stunts & Activations
Annual ID:
OS_SM20_024S
Award:
2020 Social Media Silver Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SM20_031S
Award:
2020 Integrated Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Co-Promotions
Annual ID:
OS_IG20_012B
Award:
2020 Film Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Television & VOD / Varying Length Campaign
Annual ID:
OS_FI20_016B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
Ogilvy South Africa / Johannesburg
Client:
Tiger Brands
Title:
Revenge of the Fishmoth
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_016B
Award:
2020 Out of Home Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
Meaningful Steps Billboard Campaign
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_043M
Award:
2020 Integrated Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Co-Promotions
Annual ID:
OS_IG20_038M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Scrubbing Bubbles
Title:
B Studios: Radio/Audio
Category:
Experiential Radio & Audio
Annual ID:
OS_RA20_051M
Award:
2020 Film Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Innovation in Film
Annual ID:
OS_FI20_130M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Broadcast Campaign
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_037M
Award:
2020 Out of Home Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
Meaningful Steps - Harvey Milk Billboard
Category:
Billboards & Transit / Single
Annual ID:
OS_OH20_037M
Award:
2020 Interactive & Online Merit Award
Agency:
Energy BBDO / Chicago
Client:
SC Johnson
Title:
Tales From The Drain
Category:
Craft / Writing
Annual ID:
OS_IN20_071M
Award:
2020 Integrated Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_031M
Award:
2020 Integrated Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_032M
Award:
2020 Creative Use of Data Merit Award
Agency:
Havas / Istanbul + Reckitt Benckiser / Finish / Istanbul + ABT / Istanbul + Medyabank / Istanbul
Client:
Reckitt Benckiser
Title:
Finish - Glasses of Drought
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU20_013M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Life Regrets - Broadcast
Category:
Broadcast / Single
Annual ID:
OS_RA20_031M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: List of Buckets - Broadcast
Category:
Broadcast / Single
Annual ID:
OS_RA20_032M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Life Regrets - Writing
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_057M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Therapy - Writing
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_058M
Award:
2020 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_112M
Award:
2020 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Short Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE20_041M
Award:
2020 Public Relations Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Sons #ShareTheLoad
Category:
Brand Voice
Annual ID:
OS_PR20_049M
Award:
2020 Print Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
Meaningful Steps Newspaper Campaign
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_045M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_026M
Award:
2020 Direct Marketing Merit Award
Agency:
Impact BBDO / Dubai + BBDO Pakistan / Lahore + Samar Minallah Khan / Islamabad
Client:
Berger Paints
Title:
Truck Art Childfinder
Category:
Craft / Art Direction
Annual ID:
OS_DI20_117M
Award:
2019 Print & Outdoor Gold Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps Craft Series
Category:
Craft / Writing
Annual ID:
OS_PO19047G
