The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Household Goods / Cleaning Products

Award

Agency

Client

Title

Category

Annual ID

#TurnToCold Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Green Pencil
#TurnToCold Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Brand Partnerships
#TurnToCold Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Single Country or Region / Consumer / Brand
Generation Rewear Agency: Havas / London + UNIT / London + The Editors / London + Hungry Man / London Client: Reckitt / Vanish Category: Long Form Video / Series / Episodic
#TurnToCold Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Active Engagement / Call to Action
The Blue Paradox Agency: Ogilvy / Chicago + Radical Media / Chicago + Omnicom Media Group + FleishmanHillard / London Client: SC Johnson Category: Craft / Art Direction
#TurnToCold Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Creative Effectiveness / Consumer / Brand
The Clean Jersey Swap Agency: Saatchi & Saatchi / New York Client: Tide Category: Creative Effectiveness / Consumer / Brand
Generation Rewear Agency: Hungry Man / London + Havas / London Client: Vanish Category: Full Length Video / Single or Series / Episodic
Tide x NFL: The First Talking Washing Machine Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Physical Items
#TurnToCold Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Goals for Sustainable Development
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
The Last Germ: Writing Campaign Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Stunts & Activations
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Television & VOD / Varying Length Campaign
Revenge of the Fishmoth Agency: Ogilvy South Africa / Johannesburg Client: Tiger Brands Category: Craft / Writing - Single
Tales From The Drain Agency: Energy BBDO / Chicago Client: SC Johnson Category: Craft / Writing
Truck Art Childfinder Agency: Impact BBDO / Dubai + BBDO Pakistan / Lahore + Samar Minallah Khan / Islamabad Client: Berger Paints Category: Craft / Art Direction
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Short Form Video / Campaign / Series / Episodic
The Last Germ: Life Regrets - Broadcast Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
The Last Germ: List of Buckets - Broadcast Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
Finish - Glasses of Drought Agency: Havas / Istanbul + Reckitt Benckiser / Finish / Istanbul + ABT / Istanbul + Medyabank / Istanbul Client: Reckitt Benckiser Category: Creative Use of Data / Data Visualization
Laundry Later Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Single Country or Region / Consumer / Brand
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Innovation in Film
The Last Germ: Broadcast Campaign Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Campaign
Sons #ShareTheLoad Agency: BBDO India / Mumbai Client: P&G India Category: Brand Voice
B Studios: Radio/Audio Agency: Ogilvy / Chicago Client: SC Johnson - Scrubbing Bubbles Category: Experiential Radio & Audio
The Last Germ: Life Regrets - Writing Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Craft / Writing - Single
The Last Germ: Therapy - Writing Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Craft / Writing - Single
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Laundry Later Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Meaningful Steps - Harvey Milk Billboard Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Billboards & Transit / Single
Meaningful Steps Billboard Campaign Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Billboards & Transit / Campaign
Meaningful Steps Newspaper Campaign Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Newspaper / Campaign
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Innovation in Branded Entertainment
First Steps Craft Series Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
First Steps Newspaper Series Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Campaign
Last Germ Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign
Last Germ: Day 8 - Birthday Party Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
First Steps: Ali Craft Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
First Steps: Earhart Craft Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
Last Germ: Day 3 - Raise A Family Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
First Steps: Earhart Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
First Steps: Ali Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
Nurses Save Lives Agency: BBDO / New York + MJZ Client: Johnson & Johnson Category: Craft - Cinematography / Single
Stop The Water While Using Me! "Washazine" Agency: Kolle Rebbe GmbH / Korefe / Hamburg Client: Stop The Water While Using Me! Category: Promotional / Booklets & Brochures
First Steps: Hemingway Craft Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
First Steps: Lincoln Craft Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing

2022 Green Pencil Green Pencil

Saatchi & Saatchi / New York

Procter & Gamble / Tide

#TurnToCold

Green Pencil

OS22_GP002E

2022 Direct Marketing Merit Award

Saatchi & Saatchi / New York

Procter & Gamble / Tide

#TurnToCold

Brand Partnerships

OS22_DM096M

2022 Creative Effectiveness Merit Award

Saatchi & Saatchi / New York

Procter & Gamble / Tide

#TurnToCold

Single Country or Region / Consumer / Brand

OS22_CE031M

2022 Branded Entertainment Merit Award

Havas / London + UNIT / London + The Editors / London + Hungry Man / London

Reckitt / Vanish

Generation Rewear

Long Form Video / Series / Episodic

OS22_BE055M

2022 Social Media Merit Award

Saatchi & Saatchi / New York

Procter & Gamble / Tide

#TurnToCold

Active Engagement / Call to Action

OS22_SM072M

2022 Experiential & Immersive Merit Award

Ogilvy / Chicago + Radical Media / Chicago + Omnicom Media Group + FleishmanHillard / London

SC Johnson

The Blue Paradox

Craft / Art Direction

OS22_EX060M

2022 Creative Effectiveness Merit Award

Saatchi & Saatchi / New York

Procter & Gamble / Tide

#TurnToCold

Creative Effectiveness / Consumer / Brand

OS22_CE017M

2022 Creative Effectiveness Merit Award

Saatchi & Saatchi / New York

Tide

The Clean Jersey Swap

Creative Effectiveness / Consumer / Brand

OS22_CE018M

2022 Branded Entertainment Merit Award

Hungry Man / London + Havas / London

Vanish

Generation Rewear

Full Length Video / Single or Series / Episodic

OS22_BE059M

2022 Direct Marketing Merit Award

Saatchi & Saatchi / New York

Procter & Gamble / Tide

Tide x NFL: The First Talking Washing Machine

Physical Items

OS22_DM050M

2022 Sustainable Development Pencil Merit Award

Saatchi & Saatchi / New York

Procter & Gamble / Tide

#TurnToCold

Goals for Sustainable Development

OS22_SD006M

2020 Social Media Silver Pencil

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Influencer Marketing / Multi-Channel

OS_SM20_031S

2020 Radio & Audio Silver Pencil

Ogilvy / Chicago

SC Johnson - Lysoform

The Last Germ: Writing Campaign

Craft / Writing - Campaign

OS_RA20_021S

2020 Social Media Silver Pencil

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Stunts & Activations

OS_SM20_024S

2020 Integrated Bronze Pencil

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Co-Promotions

OS_IG20_012B

2020 Film Bronze Pencil

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Television & VOD / Varying Length Campaign

OS_FI20_016B

2020 Radio & Audio Bronze Pencil

Ogilvy South Africa / Johannesburg

Tiger Brands

Revenge of the Fishmoth

Craft / Writing - Single

OS_RA20_016B

2020 Interactive & Online Merit Award

Energy BBDO / Chicago

SC Johnson

Tales From The Drain

Craft / Writing

OS_IN20_071M

2020 Direct Marketing Merit Award

Impact BBDO / Dubai + BBDO Pakistan / Lahore + Samar Minallah Khan / Islamabad

Berger Paints

Truck Art Childfinder

Craft / Art Direction

OS_DI20_117M

2020 Branded Entertainment Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Short Form Video / Campaign / Series / Episodic

OS_BE20_041M

2020 Radio & Audio Merit Award

Ogilvy / Chicago

SC Johnson - Lysoform

The Last Germ: Life Regrets - Broadcast

Broadcast / Single

OS_RA20_031M

2020 Radio & Audio Merit Award

Ogilvy / Chicago

SC Johnson - Lysoform

The Last Germ: List of Buckets - Broadcast

Broadcast / Single

OS_RA20_032M

2020 Creative Use of Data Merit Award

Havas / Istanbul + Reckitt Benckiser / Finish / Istanbul + ABT / Istanbul + Medyabank / Istanbul

Reckitt Benckiser

Finish - Glasses of Drought

Creative Use of Data / Data Visualization

OS_CU20_013M

2020 Integrated Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Later

Co-Promotions

OS_IG20_038M

2020 Creative Effectiveness Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Single Country or Region / Consumer / Brand

OS_CE20_026M

2020 Film Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Innovation in Film

OS_FI20_130M

2020 Radio & Audio Merit Award

Ogilvy / Chicago

SC Johnson - Lysoform

The Last Germ: Broadcast Campaign

Broadcast / Campaign

OS_RA20_037M

2020 Public Relations Merit Award

BBDO India / Mumbai

P&G India

Sons #ShareTheLoad

Brand Voice

OS_PR20_049M

2020 Radio & Audio Merit Award

Ogilvy / Chicago

SC Johnson - Scrubbing Bubbles

B Studios: Radio/Audio

Experiential Radio & Audio

OS_RA20_051M

2020 Radio & Audio Merit Award

Ogilvy / Chicago

SC Johnson - Lysoform

The Last Germ: Life Regrets - Writing

Craft / Writing - Single

OS_RA20_057M

2020 Radio & Audio Merit Award

Ogilvy / Chicago

SC Johnson - Lysoform

The Last Germ: Therapy - Writing

Craft / Writing - Single

OS_RA20_058M

2020 Integrated Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Integrated Branding Campaign

OS_IG20_031M

2020 Integrated Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Later

Integrated Branding Campaign

OS_IG20_032M

2020 Out of Home Merit Award

Ogilvy / Chicago

SC Johnson - Kiwi

Meaningful Steps - Harvey Milk Billboard

Billboards & Transit / Single

OS_OH20_037M

2020 Out of Home Merit Award

Ogilvy / Chicago

SC Johnson - Kiwi

Meaningful Steps Billboard Campaign

Billboards & Transit / Campaign

OS_OH20_043M

2020 Print Merit Award

Ogilvy / Chicago

SC Johnson - Kiwi

Meaningful Steps Newspaper Campaign

Newspaper / Campaign

OS_PT20_045M

2020 Branded Entertainment Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Innovation in Branded Entertainment

OS_BE20_112M

2019 Print & Outdoor Gold Pencil

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps Craft Series

Craft / Writing

OS_PO19047G

2019 Print & Outdoor Gold Pencil

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps Newspaper Series

Publishing / Newspaper - Campaign

OS_PO19006G

2019 Radio & Audio Gold Pencil

Ogilvy / Chicago

SC Johnson - Lysoform

Last Germ

Craft / Writing - Campaign

OS_RA19016G

2019 Radio & Audio Silver Pencil

Ogilvy / Chicago

SC Johnson - Lysoform

Last Germ: Day 8 - Birthday Party

Broadcast / Single

OS_RA19002S

2019 Print & Outdoor Bronze Pencil

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Ali Craft

Craft / Writing

OS_PO19050B

2019 Print & Outdoor Bronze Pencil

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Earhart Craft

Craft / Writing

OS_PO19051B

2019 Radio & Audio Bronze Pencil

Ogilvy / Chicago

SC Johnson - Lysoform

Last Germ: Day 3 - Raise A Family

Broadcast / Single

OS_RA19003B

2019 Print & Outdoor Bronze Pencil

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Earhart

Publishing / Newspaper - Single

OS_PO19004B

2019 Print & Outdoor Bronze Pencil

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Ali

Publishing / Newspaper - Single

OS_PO19005B

2019 Moving Image Craft Merit Award

BBDO / New York + MJZ

Johnson & Johnson

Nurses Save Lives

Craft - Cinematography / Single

OS_MI19086M

2019 Design Merit Award

Kolle Rebbe GmbH / Korefe / Hamburg

Stop The Water While Using Me!

Stop The Water While Using Me! "Washazine"

Promotional / Booklets & Brochures

OS_DE19143M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Hemingway Craft

Craft / Writing

OS_PO19142M

2019 Print & Outdoor Merit Award

Ogilvy / Chicago

SC Johnson - Kiwi

First Steps: Lincoln Craft

Craft / Writing

OS_PO19143M

Follow Us