The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Household Goods / Cleaning Products / Consumer Products

Award

Agency

Client

Title

Category

Annual ID

Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Innovation - Brand Transformation / Brand Transformation
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
BBQ Cultures Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Weber/Uncle Grey Category: Craft - Interface Design / Interface Design
mt expo yokohama Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Brand Installations
Yellow Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Yellow Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Experiential Advertising / Events & Competitions
Stabilo True Colours Agency: Jung von Matt AG / Hamburg Client: STABILO International Category: Consumer - Websites / Services
Tomcat - Tailpipe :15 (TV) Agency: Barton F. Graf / New York + Smith & Jones Films / London Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Single
Chair Agency: Deutsch / New York + Dummy films / Venice Client: Sherwin Williams Category: Consumer - Television / 20 Second & Under - Single
Yard Sale Agency: Deutsch / New York + Dummy Films / Venice Client: Sherwin Williams Category: Consumer - Television / Commercials of Varying Length - Campaign
BBQ Cultures Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Weber/Uncle Grey Category: Consumer - Websites / Durable Goods
Raid® "Roach Restaurants" Agency: Energy BBDO / Chicago Client: S.C. Johnson Category: Consumer - Collateral Design / Promotional Items - Single or Series
Ariel - Share The Load Agency: BBDO India / Mumbai Client: P&G India Category: Consumer - Brands, Products & Services / Integrated Campaign
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Architecture / Architecture
Bike Agency: Deutsch / New York + Dummy Films / Venice Client: Sherwin Williams Category: Consumer - Television / 30 Second - Single
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Digital / Social Media & Viral Marketing
Posters of Nakagawa Masashichi Shoten 300th anniversary Agency: good design company / Tokyo Client: Nakagawa Masashichi Shoten Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Paint With Accuracy Agency: Deutsch / New York Client: Purdy Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Panda Agency: Alma DDB / Miami Client: The Clorox Company Category: Consumer - Collateral / Posters - Single
Cyan Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Black Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Cyan Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Black Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Choose Beautiful Print Agency: Ogilvy & Mather / Chicago Client: Dove Category: Consumer - Newspaper / Full Page or Spread - Single
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15 Agency: Barton F Graf / New York + Smith & Jones / London Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Campaign
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Consumer - Physical Product / Physical Product
Raid® "Roach Restaurants" Agency: Energy BBDO / Chicago Client: S.C. Johnson Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Renovated Ambients Agency: Jung von Matt AG / Hamburg Client: OBI & Co Deutschland Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Ariel - Share The Load Agency: BBDO India / Mumbai Client: P&G India Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
"THE" Products Agency: good design company / Tokyo Client: THE Category: Consumer - Package Design / Product Line
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Innovation - Advertising / Advertising
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Innovation - Collateral Design / Collateral Design
Raid® "Roach Restaurants" Agency: Energy BBDO / Chicago Client: S.C. Johnson Category: Craft - Printing / Production / Printing / Production
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Experiential Advertising / Installations
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Canon Photo Coach Agency: 360i / New York Client: Canon USA Category: Consumer - Ambient / Environmental / Ambient / Environmental
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Other Branded Content / Custom Content
The CMYK Campaign Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Campaign
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Consumer - Collateral Design / Promotional Items - Single or Series
ThankList Agency: MullenLowe U.S. / Boston Client: American Greetings Category: CSR - Websites / Websites
Lenor "Odes to Clothes - Skirt" Agency: Grey Germany / Duesseldorf + Grey / Duesseldorf Client: Procter & Gamble Category: Craft - Writing / Writing
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Innovation - Innovation in Social Media / Innovation in Social Media
Endless Table Agency: Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago Client: Reynolds Category: Innovation - Innovation in Social Media / Innovation in Social Media
Ariel - Share the Load Agency: BBDO India / Mumbai Client: P&G India Category: CSR - Collateral / Collateral
The Kick-Bag Journey Agency: CJ WORX / BANGKOK Client: Samsonite (Thailand) Category: Consumer - Branded Social Post / Branded Social Post
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Panda Agency: Alma DDB / Miami Client: The Clorox Company Category: Consumer - Magazine / Full Page or Spread - Single
WILD MEALS / Zebra Agency: MULLENLOWE SSP3 / Bogotá, D. C. Client: Colsubsidio Supermarkets Category: Consumer - Magazine / Full Page or Spread - Single

2016 Cross-Platform Silver Pencil

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Innovation - Brand Transformation / Brand Transformation

CP16026S

2016 Social Media Gold Pencil

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Social Media Page by a Brand / Social Media Page by a Brand

SM16001G

2016 UX / UI Gold Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Weber/Uncle Grey

BBQ Cultures

Craft - Interface Design / Interface Design

UX16020G

2016 Design Gold Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi

mt expo yokohama

Consumer - Environmental / Immersive Design / Brand Installations

DE16034G

2016 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Yellow

Consumer - Collateral / Posters - Single

PO16019B

2016 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Yellow

Consumer - Newspaper / Full Page or Spread - Single

PO16002B

2016 Cross-Platform Bronze Pencil

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Experiential Advertising / Events & Competitions

CP16003B

2016 Interactive Silver Pencil

Jung von Matt AG / Hamburg

STABILO International

Stabilo True Colours

Consumer - Websites / Services

IN16006S

2016 Film Bronze Pencil

Barton F. Graf / New York + Smith & Jones Films / London

Scotts Miracle-Gro

Tomcat - Tailpipe :15 (TV)

Consumer - Television / 20 Second & Under - Single

FI16016B

2016 Film Bronze Pencil

Deutsch / New York + Dummy films / Venice

Sherwin Williams

Chair

Consumer - Television / 20 Second & Under - Single

FI16017B

2016 Film Bronze Pencil

Deutsch / New York + Dummy Films / Venice

Sherwin Williams

Yard Sale

Consumer - Television / Commercials of Varying Length - Campaign

FI16027B

2016 Interactive Bronze Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Weber/Uncle Grey

BBQ Cultures

Consumer - Websites / Durable Goods

IN16005B

2016 Design Bronze Pencil

Energy BBDO / Chicago

S.C. Johnson

Raid® "Roach Restaurants"

Consumer - Collateral Design / Promotional Items - Single or Series

DE16009B

2016 Public Relations Silver Pencil

BBDO India / Mumbai

P&G India

Ariel - Share The Load

Consumer - Brands, Products & Services / Integrated Campaign

PR16009S

2016 Responsive Environments Silver Pencil

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Consumer - Architecture / Architecture

RE16001S

2016 Film Merit Award

Deutsch / New York + Dummy Films / Venice

Sherwin Williams

Bike

Consumer - Television / 30 Second - Single

FI16121M

2016 Direct Merit Award

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Digital / Social Media & Viral Marketing

DI16066M

2016 Design Merit Award

good design company / Tokyo

Nakagawa Masashichi Shoten

Posters of Nakagawa Masashichi Shoten 300th anniversary

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16244M

2016 Design Merit Award

Deutsch / New York

Purdy

Paint With Accuracy

Consumer - Environmental / Immersive Design / Ambient Media - Single

DE16163M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16163M

2016 Print & Outdoor Merit Award

Alma DDB / Miami

The Clorox Company

Panda

Consumer - Collateral / Posters - Single

PO16107M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Cyan

Consumer - Collateral / Posters - Single

PO16112M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Black

Consumer - Collateral / Posters - Single

PO16113M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Cyan

Consumer - Newspaper / Full Page or Spread - Single

PO16077M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Black

Consumer - Newspaper / Full Page or Spread - Single

PO16078M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

Dove

Choose Beautiful Print

Consumer - Newspaper / Full Page or Spread - Single

PO16079M

2016 Film Merit Award

Barton F Graf / New York + Smith & Jones / London

Scotts Miracle-Gro

Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15

Consumer - Television / 20 Second & Under - Campaign

FI16141M

2016 Intellectual Property Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Consumer - Physical Product / Physical Product

IP16013M

2016 Print & Outdoor Merit Award

Energy BBDO / Chicago

S.C. Johnson

Raid® "Roach Restaurants"

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16153M

2016 Print & Outdoor Merit Award

Jung von Matt AG / Hamburg

OBI & Co Deutschland

Renovated Ambients

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16156M

2016 Print & Outdoor Merit Award

BBDO India / Mumbai

P&G India

Ariel - Share The Load

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16185M

2016 Design Merit Award

good design company / Tokyo

THE

"THE" Products

Consumer - Package Design / Product Line

DE16161M

2016 Interactive Merit Award

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Innovation - Advertising / Advertising

IN16108M

2016 Design Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Innovation - Collateral Design / Collateral Design

DE16218M

2016 Print & Outdoor Merit Award

Energy BBDO / Chicago

S.C. Johnson

Raid® "Roach Restaurants"

Craft - Printing / Production / Printing / Production

PO16238M

2016 Cross-Platform Merit Award

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Consumer - Experiential Advertising / Installations

CP16042M

2016 Direct Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16097M

2016 Direct Merit Award

360i / New York

Canon USA

Canon Photo Coach

Consumer - Ambient / Environmental / Ambient / Environmental

DI16073M

2016 Branded Entertainment Merit Award

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Other Branded Content / Custom Content

BE16076M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

The CMYK Campaign

Consumer - Newspaper / Full Page or Spread - Campaign

PO16086M

2016 Design Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Consumer - Collateral Design / Promotional Items - Single or Series

DE16103M

2016 Interactive Merit Award

MullenLowe U.S. / Boston

American Greetings

ThankList

CSR - Websites / Websites

IN16074M

2016 Film Merit Award

Grey Germany / Duesseldorf + Grey / Duesseldorf

Procter & Gamble

Lenor "Odes to Clothes - Skirt"

Craft - Writing / Writing

FI16256M

2016 Social Media Merit Award

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Innovation - Innovation in Social Media / Innovation in Social Media

SM16052M

2016 Social Media Merit Award

Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago

Reynolds

Endless Table

Innovation - Innovation in Social Media / Innovation in Social Media

SM16054M

2016 Print & Outdoor Merit Award

BBDO India / Mumbai

P&G India

Ariel - Share the Load

CSR - Collateral / Collateral

PO16181M

2016 Social Media Merit Award

CJ WORX / BANGKOK

Samsonite (Thailand)

The Kick-Bag Journey

Consumer - Branded Social Post / Branded Social Post

SM16023M

2016 Design Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Consumer - Collateral Design / P.O.P. & In-Store - Single

DE16092M

2016 Print & Outdoor Merit Award

Alma DDB / Miami

The Clorox Company

Panda

Consumer - Magazine / Full Page or Spread - Single

PO16087M

2016 Print & Outdoor Merit Award

MULLENLOWE SSP3 / Bogotá, D. C.

Colsubsidio Supermarkets

WILD MEALS / Zebra

Consumer - Magazine / Full Page or Spread - Single

PO16095M

Follow Us