The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Household-Goods

Award

Agency

Client

Title

Category

Annual ID

Birds Will be Back Agency: Havas Turkey / İstanbul + Depo Film / İstanbul Client: Reckitt / Finish Category: Experiential & Installations / Experiential & Immersive
The Clean Jersey Swap Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Current Event Response
Light for Hope Agency: Energy BBDO / Chicago + Flare Chicago / Chicago Client: SC Johnson, Baygon Category: Physical Product
Water Index Agency: Havas Turkey / İstanbul Client: Reckitt / Finish Category: Real-Time
Saatchi & Saatchi & Tide Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Penta Pencil
Water Index Agency: Havas Turkey / İstanbul Client: Reckitt / Finish Category: Green Pencil
IKEA imma Harajuku Agency: Wieden+Kennedy / Tokyo + Aww Inc. / Tokyo + Maxilla / Tokyo Client: IKEA Japan Category: Brand Installations
The Clean Jersey Swap Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
The Clean Jersey Swap Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Brand Partnerships
Leftover Recipes Agency: Energy BBDO / Chicago + BBDO / New York Client: SC Johnson, Ziploc Category: Online Advertising / Display Ads
Water Index Agency: Havas Turkey / İstanbul Client: Reckitt / Finish Category: Brand Voice
Birds Will be Back Agency: Havas Turkey / İstanbul + Depo Film / İstanbul Client: Reckitt / Finish Category: Craft / Sound Design

2021 Out of Home Gold Pencil

Havas Turkey / İstanbul + Depo Film / İstanbul

Reckitt / Finish

Birds Will be Back

Experiential & Installations / Experiential & Immersive

OS_OH21_012G

2021 Public Relations Bronze Pencil

Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati

Procter & Gamble - Tide

The Clean Jersey Swap

Current Event Response

OS_PR21_018B

2021 IP & Products Bronze Pencil

Energy BBDO / Chicago + Flare Chicago / Chicago

SC Johnson, Baygon

Light for Hope

Physical Product

OS_IP21_003B

2021 Creative Use of Data Bronze Pencil

Havas Turkey / İstanbul

Reckitt / Finish

Water Index

Real-Time

OS_CU21_009B

2021 Penta Pencil Penta Pencil

Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati

Procter & Gamble - Tide

Saatchi & Saatchi & Tide

Penta Pencil

OS_PP21_001P

2021 Green Pencil Green Pencil

Havas Turkey / İstanbul

Reckitt / Finish

Water Index

Green Pencil

OS_GP21_001E

2021 Experiential & Immersive Merit Award

Wieden+Kennedy / Tokyo + Aww Inc. / Tokyo + Maxilla / Tokyo

IKEA Japan

IKEA imma Harajuku

Brand Installations

OS_EX21_056M

2021 Social Media Merit Award

Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati

Procter & Gamble - Tide

The Clean Jersey Swap

Influencer Marketing / Multi-Channel

OS_SM21_098M

2021 Integrated Merit Award

Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati

Procter & Gamble - Tide

The Clean Jersey Swap

Brand Partnerships

OS_IG21_035M

2021 Interactive & Online Merit Award

Energy BBDO / Chicago + BBDO / New York

SC Johnson, Ziploc

Leftover Recipes

Online Advertising / Display Ads

OS_IN21_041M

2021 Public Relations Merit Award

Havas Turkey / İstanbul

Reckitt / Finish

Water Index

Brand Voice

OS_PR21_062M

2021 Radio & Audio Merit Award

Havas Turkey / İstanbul + Depo Film / İstanbul

Reckitt / Finish

Birds Will be Back

Craft / Sound Design

OS_RA21_047M

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